Shows
RevOps Champions83 | The Key to CRM Adoption: Understanding User Needs | Kristen McGarrIn this eye-opening conversation, Brendon Dennewill sits down with Kristen McGarr, Founder and Fractional CRO from Adroit Insights, to discuss why most CRM implementations fail and what businesses can do differently. They dive deep into the critical importance of prioritizing people and processes before technology, sharing real-world examples of how this approach transformed a 6-person company into a 21-person team in just six months.Kristen brings her unique perspective as both a CRO and CRM expert, explaining why adoption is the #1 metric for CRM success and how to think about your CRM as a valued team member...
2025-08-1342 min