Shows
Jewelry Business Academy Podcast165 | How to Turn Your Passion into a Purpose-Driven Business with Kristi SoomerEver wonder what it really takes to turn your passion into a purpose-driven business? In today’s episode, I’m sitting down with Kristi Soomer, the founder of Encircled, to talk all about her inspiring leap from a corporate career to building her own slow fashion brand. Kristi opens up about the challenges, sacrifices, and incredible lessons she’s learned along the way, from finding product-market fit to charging what you’re truly worth. We also dig into the evolving world of e-commerce and why in-person engagement still matters. If you’ve ever thought about starting your own business or just wa...2024-09-2746 min
Sustain This!What does it take to run a successful business in slow fashion? Ft Kristi Soomer, founder and CEO of Canadian slow fashion brand, EncircledListen to the full, unedited interview with Kristi on our Patreon ➡️ https://www.patreon.com/SustainThisPodcastKristi Soomer is a visionary entrepreneur and sustainability advocate, known for her work as the Founder and CEO of the slow fashion travel brand, Encircled since 2012. With a background in management consulting, retail, and supply chain management, Kristi brings a wealth of expertise to the sustainable fashion space.As a Certified B Corporation, Encircled exemplifies Kristi's commitment to making a positive impact on the environment, her team, and her customers. A sought-after speaker and thought leader, Kristi shares her insi...2024-07-0936 min
Grounded | The Vestibular Podcast22. Vestibular Neuritis, Long COVID, and Vaccines: Returning to Working for Yourself with Kristi Soomer from EncircledDo you have post-COVID or post-vax dizziness and vestibular hypofunction? In this episode we talk about Kristi’s journey working for herself, returning to work, returning to exercise, and more!
Dizziness, no matter where is comes from, is common and is also manageable so dizziness doesn’t have to control your life!
Topics we cover:
Vestibular Neuritis
COVID related hypofunction and dizziness
Vaccine Related Dizziness
Vestibular Hypofunction
Returning to work, taking a break, and scaling back to work with a vestibular disorder
Connect with Kristi:
Encircled’s Inst...2024-02-0600 min
Women Powering Ecommerce[WPE_047] - Sustainable Success: Kristi Soomer's Ethical Fashion Revolution and Business TriumphsDiscover Sustainable Success with Kristi Soomer, the trailblazing force behind Encircled, on Women Powering Ecommerce. Join us as Kristi takes us behind the scenes of her journey in ethical fashion, sharing insights on building a successful brand committed to sustainability. From navigating manufacturing challenges to adapting to changing consumer landscapes, Kristi's entrepreneurial wisdom provides a roadmap for sustainable and ethical entrepreneurship. Tune in to explore the journey from corporate to entrepreneurship, the role of freelancers and agencies, and the crucial lessons learned in over a decade of business. Connect with Kristi and delve into the world of ethical fashion revolution...2023-11-2825 min
The Wellness Witch Podcast235. The Impacts of Fast Fashion on the Environment with Kristi SoomerAs health-conscious individuals, we put a great deal of effort into cleaning up our environment. We eat an ancestrally consistent diet, make sure our makeup and cleaning products are non-toxic and avoid plastics like the plague, but we often overlook our clothes. The truth is, our clothing can be just as toxic as these other factors. Today on the show, Samantha invites Kristi Soomer, the founder and CEO of the sustainable slow fashion brand, Encircled, to fill us in on the negative effects of fast fashion on both our environment and hormones. As Kristi describes the ethical and ecological...2023-02-0747 min
The Joyous Health PodcastDirty Secrets of the Fast Fashion Industry with Kristi Soomer, Founder of EncircledThis week, Joy chats with Kristi Soomer, the founder and CEO of Encircled, a Canadian-made line of versatile, sustainable clothing that helps women streamline their wardrobes. Encircled was born out of her love of travel and dislike of checking a bag–her first dress was created on the floor of her condo in 2012! Since then she has grown Encircled into a seven-figure business that was named a certified B-corp in 2018. She is committed to meeting high ethical standards in all aspects of her company, from using fabrics that honour the environment to providing good working environments and fair wages to all...2022-10-181h 00
The Empowered PractitionerTurning Inspiration and Passion into BusinessJoin The Empowered Practitioner Community >>> https://www.facebook.com/groups/1560349907683347 On today's episode, I am joined by the incredible Kristi Soomer, founder and CEO of Encircled, a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes. One of my favorite parts of this conversation was when Kristi and I were talking about how she handled her family not being on board with quitting her six-figure corporate job and going all in on Encircled. If the episode provides value, please leave a review on iTune...2022-10-1338 min
Sandy K Nutrition - Health & Lifestyle QueenEpisode 128 - The Problem With Fast Fashion: Eye Opening Facts You Want to Know About with Kristi Soomer of EncircledSend me a text! I'd LOVE to hear your feedback on this episode!Kristi Soomer is CEO of Encircled and manages a customer-focused team in Toronto. She is committed to ensuring a transparent manufacturing process from start to finish, along with fair wages and good working conditions for her team. Since launching Encircled in 2012, she is proud of her commitment to creating clothes that look, feel and do good. Ethically made from the finest, most soft and flattering eco-friendly fabrics, her collection is designed with intention, flexibility and exceptional fit at i...2022-09-1944 min
Let's Talk About...Sustainable Fashion with Kristi SoomerOn this week’s Let’s Talk About… episode, Elise sits down with Kristi Soomer.Kayla Grey is the founder of Encircled, an ethical clothing line made from the finest, most soft, and flattering eco-friendly fabrics. She is a self-made entrepreneur with a background in financing consulting with an amazing team. She also has her own podcast, The eCommerce Maven Podcast, where she talks about growing product-based businesses through online retail.Elise and Kristi talk about switching careers from strategy consultant to CEO, the journey of Encircled, and the importance of sustainable fashion....2022-09-1335 min
Minimalist Moms Podcast | All Things Minimalism, Intentionality & Simple LivingEP238: Quality Over Quantity, Curating Your Closet And Embracing The Outfit Repeat with Kristi SoomerOn average we spend 17 minutes each morning getting dressed and by simplifying our wardrobes we can do more with less! Curating a capsule wardrobe is about really putting value into your purchases, thinking about versatility, the longevity of a garment, really picking quality pieces and embracing the outfit repeat! Joining me today to talk about these concepts (and more) is Kristi Soomer - founder of the sustainable clothing line, Encircled.-------------------------------Links Discussed in This EpisodeOrder a Copy of Minimalist Moms: Living and Parenting with SimplicityDiane’s Resource: The True Cost (2015) TrailerResource: Minimalist Ward...2022-09-1326 min
Wannabe Clutter Free | Declutter, Organize, Calm the ChaosThe Key to Building an Ethical Capsule Wardrobe with Kristi SoomerCapsule wardrobes are super popular and it makes sense! Dressing with fewer clothes actually makes it easier to get ready in the morning, tap into your personal style, and love everything you own. If you’re ready to take it to the next level - or you want to help the environment while dressing better - these tips will help you build an ethical and sustainable capsule wardrobe of your dreams.Links mentioned in this episode (some may be affiliate links):Get more show notes and additional free resources at wannabeclutterfree.com/115Discover my...2022-08-2533 min
NEVER SETTLE PODCASTEP 44: Toxic Fashion - What Chemicals Are Used In Clothing?Toxic Fashion - What Chemicals Are Used In Clothing?? with ENCIRCLED Founder, Kristi Soomer—[AD] Listen to past income reports on Cubicle to CEO hosted by Ellen Yin today PLUS receive free access to "your first $10K month" masterclass and a bonus workbook by going to zen.ai/neversettleceoDo you know what's really in your clothing that you wear daily? Most clothes are treated with some type of chemical, but some more toxic than others — and are being hidden from the consumer mind. Kristi Soomer, Founder of ENCIRCLED Clothing, based out Canada, uncovers her jour...2022-07-3123 min
Fascinating EntrepreneursHow Kristi Soomer created a Versatile and Sustainable fashion brand-L Ep 73Encircled is a slow fashion brand that does it all. Founded by Kristi Soomer, Encircled is one of the few apparel brands that is a Certified B. Corp, which puts the planet and people before profits. To give you some perspective, there are only 9 apparel brands in Canada that are Certified. B Corps, and only 4 of these are female-founded/majority female owned B.Corps. Encircled’s factories are located in Toronto, and they are OEKO-TEX(R) 100 Certified, meaning that no harmful substances are used to make their clothing, just sustainably sourced, ultra-soft fabrics and a whole lot of...2022-06-0727 min
The eCommerce Maven PodcastThe Most Underrated Marketing ChannelAre you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I’m also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive cont...2022-04-2721 minThe eCommerce Maven Podcast5 Reasons Your Sales Aren't GrowingAre you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows us how starting a business in a time of uncertainty can have a negative impact on sales. You don't want to miss this episode since Kristi offers relevant and meaningful tips on how to increase traffic and sales, and provides a 90-day marketing plan te...2022-04-1821 minThe eCommerce Maven PodcastSearch Engine Basics for Building eCommerce TrafficWant to grow your business by driving organic traffic to your website, and not have to rely on the unpredictability of paid ads? Welcome to Brave and Boss with Kristi Soomer in this episode we dive into Search Engine Optimization; organic search, backlinks, keywords, and tips you need to know right now to get more traffic to your website.
Find links, resources mentioned and full show notes at:
https://www.kristisoomer.com/blogs/retail/seo-basics-for-driving-ecommerce-traffic
Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!
Connect with me on
Twitter: https://bit...2022-02-1222 min
The eCommerce Maven PodcastHow to create a money management system for your business ft. Aimee LaLiberteMoney - Some entrepreneurs love to talk about it, most entrepreneurs love to avoid it and all entrepreneurs need to manage it. Welcome to Brave and Boss with Kristi Soomer and in this week's episode, virtual CFO founder, Aimee LaLiberte, talks to us about money mindset, cash, flow, finances, and building a profitable business.
Find links, resources mentioned and full show notes at:
https://www.kristisoomer.com/blogs/retail/how-to-create-a-money-management-system-for-your-business-ft-aimee-laliberte
Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!
Connect with me on
Twitter: https://bit.ly/39NSqno
YouTube: https://tinyurl...2022-02-0431 minThe eCommerce Maven PodcastHow to use Intentional Time Mapping to get more done ft. Jessica Bledsoe“I love helping people understand that you can be successful and still find time for everything else in your life that matters. Because work should never be the only thing that matters.” - Jessica Bledsoe
How do some people find the time to live more and work less, while achieving their goals? Welcome to Brave and Boss with Kristi Soomer and in this week's episode, Jessica Bledsoe talks all about how you can be more intentional with your time and do more with less.
Find links, resources mentioned and full show notes at:
https://www.kristisoomer.com/blogs/retail/how-to-use-intentional-time-mapping-to-get-more-done-ft-jessica-bledsoe
Don...2022-01-2928 minThe eCommerce Maven PodcastHow to plan your year for success in 2022“I feel like a lot of small businesses’ fall down is that they don't spend time planning, they just spend time doing.” - Kristi Soomer
Are you setting your year up for success by starting it out with a plan? On this episode of Brave and Boss with Kristi Soomer, we walk through planning in 90-day sprints using the Entrepreneurial Operating System. Grab a pen, a calendar, and let’s get planning!
Find links, resources mentioned and full show notes at:
https://www.kristisoomer.com/blogs/retail/how-to-plan-for-best-year-yet-in-2022
Resources Mentioned:
GOAL SETTING COURSE https://www.kristisoomer.com/products/customizable-90-day-digital-marketing-plan-goal-setting-course?variant...2022-01-2320 minThe eCommerce Maven PodcastHow to get your product Manufactured successfully ft. Liz Long“I think in the beginning, people don't realize how few and far between good factories are. So when you do find someone, go all out, make them feel appreciated.” - Liz Long
Welcome to Brave and Boss with Kristi Soomer. Are you an entrepreneur with a genius idea for a new product? A business owner who wants to extend their product line? Or do you just want to get into eCommerce but have no place to start? On this week's episode, product manufacturing guru, Liz Long, talks about how to get your product made.
Find links, resources mentioned and full show...2022-01-1833 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi SoomerLearn More About Encircled: https://www.encircled.co/ Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2
2022-01-1233 minThe eCommerce Maven PodcastDo a Year in Review for your eCommerce Store“A lot of us are sitting there doing the same thing over and over again, and expecting different results. And the only way we can stop that cycle is by being real with what's actually happened. That takes data, reflection, and time.” - Kristi Soomer
Welcome to Brave and Boss with Kristi Soomer. In this episode, I show you how to do a year end review so that you can figure out what’s working, what’s working and how to make 2022 your best year yet!
Find links, resources mentioned and full show notes at:
https://www.kristisoomer.com/blogs/retail/d...2022-01-1118 minThe eCommerce Maven PodcastCreating your celebrity through the Live Content Multiplier ft. Deidre Tshein“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.’ And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through storytelling,” - Deidre Tshein
Welcome to Brave and Boss with Kristi Soomer. We’re talking all about content with Deidre Tshein; why it matters and why prioritizing content development needs to be high up on your list.
Connect with Deidre
Follow Deidre on...2021-12-3046 minThe eCommerce Maven PodcastHow to Stay Protected & Profitable using Intellectual Property and Contracts“Businesses and entrepreneurs have to value their intellectual property and their protections, as much as they value growth in scaling.” - Francesca Witzburg
Welcome to Brave and Boss with Kristi Soomer. In this episode, we speak with Francesca Witzburg, an Intellectual Property Lawyer, on how to protect our businesses. While legal talk may fly over many of our heads, protecting your intellectual property is something you do not want to see the wrong side of in your business.
Connect with Francesca
Visit her on Instagram @thetrademarkattorney
Website: www.Francescawitzburg.com
Find links, resources mentioned and full show notes at:
https://www...2021-12-1441 min
ubu podubu pod S2E6: Kristi SoomerEver wonder about your clothing before it got to your closet? I had a great conversation with Kristi Soomer, the CEO of Encircled. We talked about slow fashion, about how to tell if a brand is actually sustainable or greenwashing, about visibility and vulnerability.Kristi is the founder and CEO of Encircled. A line of innovative, sustainable and versatile womenswear based in Toronto and retailed exclusively online. A former management consultant who virtually lived in airports, Kristi started Encircled with the dream of helping women do more with less in their wardrobes. Frustrated with the lack of...2021-12-1440 minThe eCommerce Maven PodcastBlack Friday Cyber Weekend eCommerce Wrap up“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the brand for growth and for performance.” - Kristi Soomer
Welcome to Brave and Boss with Kristi Soomer. In this solo episode, we get the scoop on Black Friday, how come many felt like sales were down while others saw growth? We discuss the possible fact...2021-12-0620 minThe eCommerce Maven PodcastHow to Find Your Genius Ft. Kelly Trach“I really believe that your genius is as unique as your fingerprint. At the end of the day, You are the competitive advantage. And when you weave in your gifts and your red thread and everything you've been through in your life, you are creating not just a product or thing, but you're creating the articulation of your own soul. And that's something that other people just wouldn't be able to do.” - Kelly Trach
Welcome to Brave and Boss with Kristi Soomer. Today’s guest, Kelly Trach, is a mentor of mine for my coaching business. In this episode, we dis...2021-11-2829 minThe eCommerce Maven PodcastHow to have Difficult Conversations with Ease ft. Debra Roberts“Communication shapes our relationships. And if we all knew how to be a little kinder, how to resolve conflicts quickly, and deal with people with whom we disagree in a better way, I think there would be a lot more open communication and less stress all around.” - Debra Roberts
\Welcome to Brave and Boss with Kristi Soomer. Communication expert, Debra Roberts joins us to talk all about relationships and communication and how to get the right message across in your business and your personal life.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/how-to-have-difficult-conversations-with-ease-ft-debra-roberts
Don't forget to subs...2021-11-2133 minThe eCommerce Maven PodcastHow to create a winning product ft. Nicole de Larzac“I think the biggest hurdle people face when they're launching a product is that they don't know where to start and it seems so overwhelming. So what I typically do is take them through a product development process, and we go step by step through different phases.” - Nicole de Larzac
Welcome to Brave and Boss with Kristi Soomer. Nicole de Larzac joins us today to talk all about the essential steps to launching and growing a product-based business. Launching and growing a product business can seem really overwhelming and like it’s only for people in the know. But it oug...2021-11-1534 minThe eCommerce Maven PodcastEcommerce has changed, have you?“That is the new way of looking at things like now. We have to look at data holistically and look at sales, and that becomes harder to optimize against, to be honest. That's really the challenge that we're facing right now.” - Kristi Soomer
Welcome to Brave and Boss with Kristi Soomer. We are kicking off Season 5 with what’s going on with the podcast, my take on entrepreneurship right now heading into the busiest season of the year, and what to expect this season.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/season-5-brave-boss-podcast-premiere-ecommerce-has-changed-have-you
Don't forget to subscr...2021-11-0716 min
Sustainably InfluencedS04EP07: What goes into getting a B Corps Certification with Kristi Soomer, founder of EncircledHave you ever heard of the phrase “B Corps Certified?” In the UK there are only 16 certified B Corporation fashion brandsCertified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.Encircled is a slow fashion brand that does it all. Founded by Kristi Soomer, Encircled is one of the few apparel brands that is a Certified B. Corp...2021-10-2520 min
In the Business of ChangeSlow Fashion Meets (Genuine) Sustainability: Kristi Soomer of EncircledWith a focus on people and planet, this entrepreneur is embracing a new model for the fashion industry
The post Slow Fashion Meets (Genuine) Sustainability: Kristi Soomer of Encircled appeared first on SEE Change Magazine.2021-10-2122 min
eCommerce Podcast#75 - The Real Truth About Running An eCommerce Business During CovidHere's the thing, ask any online entrepreneur how their business is going under lockdown and they will usually tell you "Really well". But now that we are 18 months into the pandemic, what is the truth?
Listen in as Matt chats to eCommerce entrepreneur Kristi Soomer who runs the fashion brand Encircled. They discuss supply chain issues, Facebook changes and the process of rediscovering your brand identity in the pandemic.
Connect with Kristi
Encircled Website
Coaching and Podcast Website
Instagram
Links to other platforms wh...2021-10-2151 min
Grow A Small Business PodcastWhile packing for a yoga retreat, got inspired by a garment and launched a fashion brand with no fashion background. Now a seven-figure business and a Certified B Corporation with 30 FTEs & grew last year's sales up to 70%. (Kristi Soomer)In this episode, I interview Kristi Soomer, the Founder, and CEO of Encircled, a slow fashion brand based in Toronto, Canada, which makes workwear perfect for active individuals that embrace everyday adventure in style, and in comfort. Encircled is a Certified B Corporation, as sustainability and ethics are the core of everything they do. A former strategy consultant and no fashion background, Kristi bravely launched a fashion brand that was initially a travel-inspired clothing brand in 2012. It took her six months to refine her first product while working full-time. After 2 years, he left her full-time job and...2021-10-0333 minThe eCommerce Maven PodcastMove Through Self-Doubt and Build Confidence ft. Dr. Brooke Smith“In the workplace, when we start to micromanage other people, nobody gets anything done. It’s just another example of how control gets us farther from our desired goals.” - Dr. Brooke Smith
Welcome to Brave and Boss! I’m Kristi Soomer. Today’s episode is our season finale! I have Dr. Brooke Smith to discuss entrepreneurs’ biggest challenges and how to overcome them. From being unable to let go of control, to not having enough time, to overcoming the mental challenges of entrepreneurship such as fear and anxiety. We talk about all this and more!
Full Show Notes At:
https://www...2021-07-2748 minThe eCommerce Maven PodcastTurn Relationships into Revenue ft. Kathleen Cutler“What we really focus on is the luxury concierge style of doing business. Really knowing those top 20% of your clients, knowing their tastes and not necessarily automating everything in your business, but having that human touch.” - Kathleen Cutler
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I welcome Kathleen Cutler to talk about fundamental sales tactics and techniques. If you're running an online business and you feel like your website or your customer experience is a little bit too impersonal, then stay tuned.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/turn-relationships-into-revenue-ft-kathleen-cutler
Connect with K...2021-07-2437 minThe eCommerce Maven PodcastHow to get Work off your Plate while Growing your Biz with Sarah DawnIt goes without saying that running a business is CHALLENGING. If you're just starting to grow your business and you’re finding yourself looking for a self-care system, unable to let go of control, wishing there were 50 hours in a day, or Googling possibilities for you to clone yourself, then this episode is a must-listen!
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I welcome Sarah Dawn to talk about how she helps business owners eliminate overwhelm, overworking, and burnout, her strategies for doing more with less, and achieving the elusive work-life balance!
Full Show Notes At...2021-07-1644 min
eCommerce MasterPlanGrowing a sustainable fashion business to 7-figures with Encircled's Kristi SoomerKristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business.And she’s also the host of the Brave and Boss Entrepreneurs podcast.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/2021-07-1232 minThe eCommerce Maven PodcastProductivity Tips for FoundersIs summer procrastination getting to you? Or do you feel like you’re not getting enough done? I'm here to give you my best productivity tips to get stuff done and get them done efficiently!
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about productivity. I’m sharing my favorite prioritizing methods for how you can figure out what to work on to move your business forward instead of spending days putting out fires or feeling busy without getting actual stuff done.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/productivity-tips-for-founders
Don't...2021-07-0818 minThe eCommerce Maven PodcastHow to Create 1 Month of Social Content in 30 Minutes with Allie Martin“There are three things that have to happen before anybody will ever purchase from you. Your customers have to know you, they have to like you, and they have to trust you.” - Allie Martin
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about social media with Visibility Expert, Allie Martin. If you’re scared to show up as yourself on social media as the face of your brand, then this is a must-listen for you.
Full Show Notes At:
https://www.kristisoomer.com/blogs/retail/how-to-create-one-month-of-social-content-in-30-minutes
Connect with Allie
Website: https://www.iwan...2021-07-0238 minThe eCommerce Maven PodcastHow to get Unstuck in your BusinessIt’s often said that what gets you to the level you’re at in your business, won’t get you to the next level. If you want to be a $1,000,000 business, thinking like a $100,000 business will not get you there.
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I’m sharing my best tips for when you're feeling super with your business. At many points in our business, we can experience hitting a ceiling. I'm delving into several things you can consider doing when you're feeling stagnant in your business, so let's get into it!
Full Show...2021-06-2522 minThe eCommerce Maven PodcastThe Art and Science of Inventory ManagementHere’s an eCommerce nightmare; Having too much inventory of a slow-moving product while being sold out of all your popular items. Inventory can be really, really messy.
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I'm going to be talking all about inventory and forecasting. How do you ensure that you have the right product in at the right time and that you don't run out too soon or overstock?
Let's dig into this incredibly important document for product-based businesses.
Full Show Notes at:
https://www.kristisoomer.com/blogs/retail/the-art-and-science-of-inventory-management
Don't forget to subscribe-rate-review. It's...2021-06-1817 min
The Productpreneur PodcastHow this B-Corp Certified Fashion Company is Changing the IndustrySustainability in the fashion industry is uncommon but highly necessary. In this episode, we speak with an incredible product-preneur who is changing the fashion industry with innovative and sustainable ideas. Kristi Soomer is a former management consultant turned fashion entrepreneur. She is the founder and CEO of Encircled, a B-corp-certified fashion company based in Toronto, Canada, offering a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes. We chat about: Her journey to starting her sustainable fashion brand The process of launching and designing garments The different levels of...2021-06-1741 min
The Productpreneur PodcastHow this B-Corp Certified Fashion Company is Changing the Industry - Kristi SoomerSustainability in the fashion industry is uncommon but highly necessary. In this episode, we speak with an incredible product-preneur who is changing the fashion industry with innovative and sustainable ideas. Kristi Soomer is a former management consultant turned fashion entrepreneur. She is the founder and CEO of Encircled, a B-corp-certified fashion company based in Toronto, Canada, offering a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes. We chat about: Her journey to starting her sustainable fashion brand The process of launching and designing garments The different levels of...2021-06-1041 minThe eCommerce Maven PodcastHow To Setup a Successful Affiliate Marketing ProgramWe know affiliate marketing is a tool we should be incorporating into our eCommerce growth strategy, yet it can be so confusing. What software should you use? How much should you pay your affiliates? How do you run an affiliate program? Where do you find affiliates? Today, my guest Rick Magennis and I are going to tackle your questions.
Rick Magennis is the founder and president of Bearcat Media, LLC, a full-service, high-touch performance marketing (affiliate management) agency that educates prospects from small businesses to Fortune 500 companies. Rick has been in affiliate marketing for over a decade.
There’s so mu...2021-06-0327 min
Can I Laugh On Your Shoulder?Sustainability + Versatility | Kristi Soomer, EncircledMy guest this week is Kristi Soomer, founder and CEO of Encircled, a line of innovative, sustainable and versatile women’s wear based in Toronto. She wanted to help women do more with less in their wardrobes. She launched her online store in 2012 and now has a studio in Toronto. 5:58 – Kristi 101 The brand started as a travel clothing line. Kristi came from a corporate career and never went to fashion school, but she wanted to make comfortable, stylish clothes. 7:41 – The beginning She was packing for a yoga retreat in Costa Rica and didn’t know what to pack. She like...2021-06-0245 min
The Branding Lab10: Bootstrapping Your Business to Success with Kristi SoomerMost entrepreneurs don't start with venture funding. In fact, many entrepreneurs start with a couple of thousand dollars in the pocket that they've saved up so that they can launch their passion project. So how can you bootstrap your business to success?In 2012, Kristi sold her car and invested that money into her new business venture, Encircled - an ethical and sustainable fashion company. And in this episode, we are chatting all about how she invested her initial capital as well as her brand why, a look back on what she would do differently, tips on how to...2021-03-2943 min
eCommerce Badassery47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion ExperienceArmed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor.
Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there.
Here’s what you’ll learn:
What it really takes to launch and...2021-02-1640 min
Can't HangKristi SoomerThis week on Can’t Hang, I hang with Kristi Soomer, the founder and CEO of sustainable and Canadian-made clothing company, Encircled. After working in many different fields and travelling a lot for work, Kristi discovered a way in which she could streamline women’s clothing to make it more efficient and stylish, especially for those who are travelling. She then began her company, but I will let her tell the rest of the story.2021-01-2144 min
The Business of Becoming with Lori KennedyEP202: Turning Inspiration and Passion into BusinessTurning passion and inspiration into a thriving business. This is a stance that all entrepreneurs strive to achieve. And a topic that I could talk about ALL. DAY. Kristi Soomer, CEO of Encircled, joins us and shares with us, her story and how she was able to build her dream business, in a field she would have never guessed to be in - fashion. I invited Kristi to the show, for many reasons, but one main reason is because Kristi is the CEO of a thriving sustainable fashion brand. Although we have both created our bu...2021-01-1140 min
Luscious Hustle285. Conscious Entrepreneurship: How to Align Your Values with Your Work with Kristi SoomerKristi Soomer is the founder and CEO of Encircled. A line of innovative, sustainable, and versatile womenswear based in Toronto and retailed exclusively online. Frustrated with the lack of versatile and stylish travel clothing, Kristi started Encircled with the dream of helping women do more with less in their wardrobes. With no fashion background and little capital, she launched her online store in 2012. Today, Encircled has a beautiful studio in the Junction Triangle area of Toronto, a team of 12, and makes all of its clothing within 35km of their studio. In this episode you...2020-12-0840 min
Bad for BusinessI Had No Idea What I Was Doing This week's episode features Kristi Soomer founder of Encircled. Kristi started Encircled with the dream of helping women travel lighter. Frustrated with the lack of versatile clothing that blended style with function, she started designing it. She believed strongly after years of working in the retail industry that she wanted Encircled to be ethically-made, sustainable and sweatshop-free. In this episode Kristi chatted about how she had to go through 15 manufactures before finding the one that would create her first prototype, as well as how having persistence, a mission and a vision can make anything possible.2020-11-1500 min
Chase The Lion Podcast066: How to Start Your Business With Little Capital With Kristi SoomerIn this episode, I'm speaking with Kristi Soomer of Encircled. We dive into how to start a business with little capital, fear, and how to just go for it. To learn more about Kristi and Encircled you can find her at https://www.encircled.co/ and on Instagram at www.instagram.com/kristisoomer and www.instagram.com/encircled_
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The eCommerce Maven PodcastLessons Learned from 20202020 has been a whirlwind of a year, with tons of changes in consumer behaviours, eCommerce, and personal business learnings. On this season’s final episode, I’m sharing a rundown of the key learnings from this crazy year and why it’s so important to focus on the long game. Plus, listen for details about next season and my email marketing masterclass. Read the full show notes here: https://www.braveandboss.com/blogs/retail/lessons-learned-from-20202020-09-0425 minThe eCommerce Maven PodcastThe ONE Regret I Have in my BusinessAfter eight years of entrepreneurship, I’ve had plenty of ups and downs with my sustainable fashion brand. However, there is ONE regret that I have in my business. On this week’s episode, I’m sharing how taking too long to make my first hire actually suppressed my business growth - and how you can avoid this mistake. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-regret-i-have-in-my-business2020-08-2821 minThe eCommerce Maven Podcast15 List-Building Hacks That Will Blow Your MindEmail marketing can be a strong revenue driver, but only if you have shoppers subscribed to your newsletter list. On this week’s episode, I’m sharing fifteen ways you can grow your email marketing list. Read the full show notes here: https://www.braveandboss.com/blogs/retail/15-list-building-hacks-that-will-blow-your-mind2020-08-2117 minThe eCommerce Maven PodcastThe ONE Mistake eCommerce Brands MakeThrough coaching and discussions with fellow eCommerce entrepreneurs, there’s one common mistake that always comes up. On this week’s episode, I’m walking you through the importance of a marketing plan, and how you can set your business up for success. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-mistake-ecommerce-brands-make2020-08-1419 minThe eCommerce Maven PodcastEasy Steps to Collaborate With Other BrandsCollaborating with other brands can be incredibly helpful in growing your company. On this week’s episode, I’m sharing everything you need to know to do brand collaborations, from pitching your brand to measuring the impact of your collab through analytics. Read the full show notes here: https://www.braveandboss.com/blogs/retail/easy-steps-to-collaborate-with-other-brands2020-08-0722 min
Hello GorgiasKristi Soomer sees Her Largest Revenue Swing during PandemicEncircled is an ethical fashion brand out of Toronto, Canada selling on Shopify. When the Coronavirus Pandemic hit, they had to adapt fast. First they saw their revenue drop Their story has a happy ending, and they're now preparing for BFCM, and using Gorgias.2020-08-0633 minThe eCommerce Maven Podcast5 Lessons I Learned From (Almost) Running Out of MoneyIn December of 2017, I experienced something no entrepreneur wants to happen: my business was running out of money. On this week’s episode, I’m sharing how I was able to turn the situation around, and five lessons that it taught me. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-lessons-learned-from-almost-running-out-of-money2020-07-3124 minThe eCommerce Maven Podcast5 Signs Your Elevator Pitch SucksIf you had 30 seconds to pitch your business, what would you say? On this week’s episode, I’m sharing everything you need to know about elevator pitches: when you need it, how to make it, and how to improve one you may already have. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-signs-your-elevator-pitch-sucks2020-07-2421 minThe eCommerce Maven Podcast3 Ways to Be More Consistent with your NewsletterWith the right process and ideas, your email newsletters can be a key driver in generating revenue for your business. In this week’s episode, I’m sharing three ways to be consistent with your newsletters. Read the full show notes here: https://www.braveandboss.com/blogs/retail/3-ways-to-be-consistent-with-your-newsletter2020-07-1718 minThe eCommerce Maven PodcastCoach, Consultant, Mentor: Who do you need?Everyone needs support to scale a business and there are plenty of options to choose from. How can you decide who’s right for you? On this week’s episode, I’m sharing everything you need to know about the support you can get for your business, from board members to freelancers and everyone in between. Read the full show notes here: https://www.braveandboss.com/blogs/retail/coach-consultant-mentor-who-do-you-need2020-07-1029 minThe eCommerce Maven PodcastJune Recap: Where do we go from here?A lot has occurred in the past month, from the ongoing pandemic to racial injustices finally being brought to light. In this week’s episode, I’m talking about what has happened in the past month, what’s going on in the world of eCommerce, and what we can do moving forward as small business entrepreneurs. Read the full show notes here: https://www.braveandboss.com/blogs/retail/june-recap-20202020-07-0323 minThe eCommerce Maven PodcastHabits of 6 Figure Shopify StoresFor small business entrepreneurs, getting to the six figure stage of your business is a huge step. But how do you get there? On this week’s episode, I’m sharing the nine habits every founder should have if you’re trying to grow your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/habits-of-6-figure-shopify-stores2020-06-2620 minThe eCommerce Maven PodcastHow to Overcome Imposter Syndrome as an EntrepreneurAs entrepreneurs, there are times when you may feel like a fake or like you don’t deserve your successes. On this week’s episode, I’m sharing my tips to help you get past that mindset and overcome your imposter syndrome. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-overcome-imposter-syndrome-as-an-entrepreneur2020-06-1921 minThe eCommerce Maven PodcastShould You Start a Blog?Do you have a blog on your eCommerce store? Blogging can be a great way to build up SEO, provide relevant content for your customers, and more. On this week’s episode I’m sharing the reasons you may want to consider blogging and a step-by-step guide on how to get started. Read the full show notes here: https://www.braveandboss.com/blogs/retail/should-you-have-a-blog2020-06-1219 minThe eCommerce Maven PodcastThe Exact Steps to Run a Sample SaleSample sales can be a great option if you have products that don’t meet your quality standards. But how exactly do you plan and execute one? On this week’s episode, I’m sharing the exact steps you should take to run a successful sample sale from beginning to end. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-exact-steps-to-run-a-sample-sale2020-06-0526 minThe eCommerce Maven PodcastWhat To Do When Sales Are SlowIf you’re in a down period with your revenue and you’re not sure how to bounce back, this one’s for you. On this week’s episode, I’m sharing how you can use analytics and a marketing plan to understand and fix your revenue problem. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-do-when-sales-are-slow2020-05-2920 minThe eCommerce Maven Podcast7 Tricks for Creating Newsletter ContentHaving the right content in your email newsletters can make a huge difference for the growth of your business. On this week’s episode, I’m sharing seven tips and tricks for creating newsletter content that’s relevant for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/7-tricks-for-creating-newsletter-content2020-05-2213 minThe eCommerce Maven Podcast6 Negative Thoughts Impacting your SuccessHaving a growth mindset is key to be a successful entrepreneur. It’s normal to have negative thoughts every now and then, but they shouldn’t stop you from achieving your monetary goals. On this week’s episode, I’m sharing the six negative thoughts that are impacting your success, and how you can reframe them. Read the full show notes here: https://www.braveandboss.com/blogs/retail/six-negative-thoughts-impacting-your-success2020-05-1521 min
Life on the Upcycle Podcast10: Ethical and Sustainable Clothing with Kristi Soomer, Founder and CEO of EncircledIn this episode, Kristi Soomer, the founder and CEO of Encircled, discusses with me what makes Encircled both ethical and sustainable. During this episode, she gives insight into what a capsule wardrobe looks like (which is a great way to have a sustainable closet if you are busy and short on time) think less laundry and faster morning routines! Kristi shares her personal experience as a business owner during the pandemic and ended the episode with a challenge that empowers all of us to be the change in the world.Kristi Soomer is the founder and CEO o...2020-05-1020 minThe eCommerce Maven PodcastThings to Consider if you're Reopening your BusinessSome areas are slowly lifting lockdown regulations. If you’re one of these businesses, there’s a lot to consider before you get back into your office. On this week’s episode, I’m sharing my thoughts on the post-lockdown impact on your business, and what you should be thinking about if you’re re-opening. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-consider-if-you-re-reopening-your-business2020-05-0827 minThe eCommerce Maven Podcast5 Habits to Build Resilience in Tough TimesWith everything that has changed in the past two months, you may feel unmotivated and overwhelmed. But you must remember that you are a strong leader, and you can take action to make your business sustainable for the future. On this week’s episode, I’m sharing the five habits that you can pick up to build resiliency during these times of uncertainty. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-habits-to-build-resiliency-in-tough-times2020-05-0421 minThe eCommerce Maven PodcastTips and Tricks to Revamp your eCommerce StoreNow, more than ever, it’s important to have a great website that will turn your visitors into customers. On this week’s episode, I’m sharing all about the changes you can make to improve your eCommerce store and increase your conversion rate. Read the full show notes here: https://www.braveandboss.com/blogs/retail/tips-and-tricks-to-revamp-your-ecommerce-store2020-05-0122 minThe eCommerce Maven PodcastHow to Plan your Marketing in 7 Day SprintsWith all the changes caused by the pandemic, it’s challenging to plan for the long-term. On this week’s episode, I’m sharing how my team has shifted to a seven-day sprint strategy, and how you can use it to be more agile in your business strategy. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-plan-your-marketing-in-7-day-sprints2020-04-2721 minThe eCommerce Maven PodcastPaid Advertising - Opportunity or Cost?During these uncertain times, paid advertising may not be your top priority. But if used properly, paid ads are a great opportunity to reach a new audience and retarget your existing customers. On this week’s episode, I’m sharing all about paid ads and what you should be doing during this time. Read the full show notes here: https://www.braveandboss.com/blogs/retail/paid-advertising-opportunity-or-cost2020-04-2416 minThe eCommerce Maven PodcastBring your Brick-and-Mortar Store OnlineIf you rely on a brick-and-mortar store, pop-ups, or wholesale, this episode is for you. Today, I’m sharing the different things you can do to bring your business online and explore alternative strategies to market your products. Read the full show notes here: https://www.braveandboss.com/blogs/retail/bring-your-brick-and-mortar-store-online2020-04-2023 minThe eCommerce Maven Podcast10 Ways to Connect with your CustomersWith everything going on in the world, now is not the time to go into hiding. You need to show up and be present for your customers while they’re at home. On this episode, I’m sharing 10 ways to connect with your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/10-ways-to-connect-with-your-customers2020-04-1717 minThe eCommerce Maven PodcastHow to Pivot your Product Offering in a PandemicIf you’re an entrepreneur, there’s a big chance that this pandemic has had an impact on your business, whether it’s reduced traffic or revenue. On this week’s episode, I’m sharing the six things you can do to pivot your product offering and provide value for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-pivot-your-product-offering-in-a-pandemic2020-04-1323 minThe eCommerce Maven PodcastWhy the # of Instagram Followers Doesn't MatterEven if you have hundreds of thousands of followers on Instagram, there is no guarantee that this will convert into revenue. On this week’s episode, I’m sharing the reasons why the number of Instagram followers your biz has doesn’t really matter - and what channels you should be focusing on instead! Read the full show notes here: https://www.braveandboss.com/blogs/retail/why-the-of-instagram-followers-doesn-t-really-matter2020-04-1020 min