Shows
The Intrepid EntrepreneurIntroducing: Channel Mastery from Kristin Carpenter-OgdenThank you so much for all your support throughout the years at Intrepid Entrepreneur. I want to make you aware of my latest project, Channel Mastery. Check it out at: VerdeStrategy.co And subscribe in iTunes right here. Thank you, and I will see you over there!
2017-08-0805 minThe Intrepid EntrepreneurHow to Start Your Business Without Quitting Your Day Job with Patrick McGinnisShow Notes: http://intrepidentrepreneur.net/patrick-mcginnis/ How many people are able to quit their day jobs and jump right into a successful entrepreneurial career? Hardly anyone that I know has been so lucky. No matter how passionate you are about your work, it takes time to build a business. Patrick McGinnis is an entrepreneur with a background on Wall Street, venture capital, private equity, and the author of “The 10% Entrepreneur”. We’re digging into what it means to be an entrepreneur with a day job. Patrick’s explaining what makes someone a 10% Entrepreneur, and how c...
2017-01-2734 minThe Intrepid EntrepreneurA Sneak Peek at 2017 on Intrepid with Kristin Carpenter-OgdenShow Notes: http://intrepidentrepreneur.net/solocast-2/ Happy 2017 Intrepid Nation! I’m know we’ve all been slammed over the past few months, what with the holidays and now the rush of starting out new years out right. Some of you probably noticed my absence over the past few weeks. I’ve missed you! This is a special solocast from me to you, dear audience, to fill you in on the new project that has been keeping me so busy--it’s so exciting! I’m also giving you a sneak peek at the changes coming to In...
2017-01-2712 minThe Intrepid EntrepreneurFinding the Right Audience for Your Campaign with Johannes AriensShow Notes: IntrepidEntrepreneur.net/The-Right-Audience-Johannes-Ariens How much have you accomplished this year? Maybe 2016 has been a big year for you and your company-I know it has been full of surprises for me. My guest on this episode is Johannes Ariens, and he’s here for the second time this year to talk about the second project he’s successfully launched in 2016. Johannes is sharing how his new project LOGE met its Kickstarter goal in the first week, and what this means for how they’re moving forward. We’re talking about setting stretch goals and...
2016-12-2343 minThe Intrepid EntrepreneurFinding Success Outside the Big City with Ron AndrewsShow Notes: www.IntrepidEntrepreneur.net/Ron-Andrews/ How many of you are working in a small town? Maybe some of you, like me, sometimes work out of your house and love it. Well this episode is for you! I’m sitting down with Ron Andrews of King Cage. Ron runs this highly successful company from his home right here in Durango, and he’s sharing is secrets to small-town success. We’re getting into keeping with your founder’s vision, knowing how big you want, or don’t want, to your company to be, and keepin...
2016-12-1619 minThe Intrepid EntrepreneurAthlete and Entrepreneur with Sonya LooneyShow Notes: www.IntrepidEntrepreneur.net/Sonya-Looney/ So much has changed in how we market and sell products over the past few years. It’s not just about using social media, but about understanding what customers want from the brands they support. I’m sitting down with Sonya Looney, World Champion Cyclist, writer, speaker, and adventure seeker. We’re talking about how she has re-designed and re-written the relationship between athletes and sponsoring companies. Sonya’s sharing how she got into cycling, and how that passion led her to leave her career twice to become an...
2016-12-0429 minThe Intrepid EntrepreneurGrowing Your Network of Advisors and Professionals with Brent ReinkeShow Notes: www.IntrepidEntrepreneur.net/Brent-Reinke/ Who do you go to for business advice? Outside of the people in your life who support you emotionally, who do you rely on for experienced advice about where your company is going? I’m sitting down with Brent Reinke, co-founder of Vapur and attorney and advisor to entrepreneurs for over 25 years, and we’re talking about the importance of having an advisory board. It’s all for the benefit of your company! Brent’s getting into how to look for advisors and setting up clear expectations. He’s als...
2016-11-2533 minThe Intrepid EntrepreneurHow to Put All the Freelancing Pieces Together with Matt InglotShow Notes: IntrepidEntrepreneur.net/Matt-Inglot Freelancing can be a tough market. Not only do you have to hustle to build up your client base when you get started, but even when you’re established you can worry that every job is your last. It’s an exhausting field if you’re not organized. Matt Inglot of Freelance Transformation is here to give us the Dos and Don’ts of getting started as a freelancer, and to talk about expanding your business once you’ve got things going. He’s getting into sticking to your goals, holding on to...
2016-11-1827 minThe Intrepid EntrepreneurIntrepid Hot Seat: How to Share Your Authenticity and PassionShow Notes: http://intrepidentrepreneur.net/david-kortje Have you started a business or venture in the past few years, and are not sure where to go next? Maybe you’re trying to expand your appeal to more customers? In this second Hot Seat Coaching episode, I’m sitting down with David Kortje of Bliss Bouldering and Climbing Complex to answer his questions about marketing, outreach, and what to focus on next. We’re getting into using loyal customers as ambassadors, partnering with other brands, and trying to share the experience of your work with potent...
2016-11-1140 minThe Intrepid EntrepreneurThe Art of Saying No with Kristin ArmstrongListen at: Intrepidentrepreneur.net/saying-no How often have you quit something, only to come back to it? When you’re driven by passion for an idea, it keeps coming back until you get it right. Olympic gold medalist Kristin Armstrong is sharing why she retired twice from the sport, and how she came back each time to win again. We’re getting into making goals, prioritizing your time, and creating your own solutions to the changes life throws at you. Kristin’s also sharing how she and her husband got the idea for their...
2016-11-0446 minThe Intrepid EntrepreneurCampaigning for Long-term Investors, not Mass Crowdfunding with Nathan RoseListen at: Intrepidentrepreneur.net/nathan-rose What’s the difference between crowdfunding and equity crowdfunding? And how do you know which one, if either, is right for your company? I’m sitting down with Nathan Rose of Assemble Advisory, an equity crowdfunding agency, to get his inside scoop on what makes it worth using equity to access capital. Nathan’s talking about researching platforms, getting to know your customers, and deciding how to spend your time. You can’t do everything! We’re also getting into the difference between equity investors and mass crowdfunding, and what yo...
2016-10-2839 minThe Intrepid EntrepreneurBringing Your Own Vision to a Legacy Business with Sarah CarpenterShow Notes: IntrepidEntrepreneur.net/Sarah-Carpenter We talk a lot about bootstrapping and starting up a brand-new business on this podcast. But this week I’m getting input about a different kind of entrepreneurial challenge: taking over a legacy brand. Sarah Carpenter is sharing what made her and her partners decide to buy the American Avalanche Institute, and how they’ve been working to refine and expand the idea of its founder. It’s all about passion and commitment to a greater, shared vision. We’re getting into the benefits and challenges of having business...
2016-10-2126 minThe Intrepid EntrepreneurNeil Patel Teaches us to Focus on What will Bring Success on Our TermsWe’ve all heard people talk about “hustle”, the drive that keeps you going even when you’re having to do the nitty gritty work that doesn’t thrill you. It’s an important part of any entrepreneur’s toolbox. My guest this week has a serious amount of hustle and an equal amount of passion for what he’s doing. Neil Patel is the co-founder of marketing software programs including KISSmetrics and Crazy Egg, as well as the co-author of a new book, Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum. Neil’s talking...
2016-10-1428 minThe Intrepid EntrepreneurIntrepid Hot Seat: How to Grow your Following and Create TractionShow Notes: IntrepidEntrepreneur.net/diane-martinez How many times have you planned an event and not known how approach getting the word out? Marketing and community building can be overwhelming, there are so many different strategies and mediums to work with! I’m getting super practical on this week’s podcast, and answering questions from Diane Martinez, co-founder of the Rough Riders cycling event in Angel Fire, New Mexico, about how to grow attendance at this amazing event. We’re talking through Diane’s current strategy to build attendance, and then I’m digging into how to spread...
2016-10-0753 minThe Intrepid EntrepreneurBuilding a Magazine for the Modern Entrepreneur with Nathan ChanThere are a lot of pieces that go into building a strong company. Name recognition, brand identity, consumer support, marketing plans, you name it, we need it! But there’s one thing no company survive without, and that is an amazing product. Nathan Chan, founder of Foundr magazine and online resource for entrepreneurs, is talking with me on this episode about how to focus on building an assets-based company. We’re getting into the building blocks of any successful company, how to begin simple and expand once you’re ready. Nathan has so much ex...
2016-09-3046 minThe Intrepid EntrepreneurHow to Win at Retail Today with Colorado Retail Icon, Ken GartBeing a passion driven entrepreneur is one thing, but incorporating that passion into everything that you do is another, even more challenging endeavor. My guest this week is not only a highly successful Colorado entrepreneur, but he is also giving back to the state by investing energy in what he loves: outdoor sports. Ken Gart has run and started several successful sporting goods companies and other ventures, but most importantly he is currently the Bike Czar of Colorado. Ken and I are talking about the current state of the outdoor sports markets. There are a...
2016-09-2321 minThe Intrepid EntrepreneurThe value of supporting and trusting your team from George HincapieRunning a business is a lot of work. Who am I kidding, I’m sure you all know this. I certainly feel like there’s a lot on my plate with just my two endeavors. But my guest for this episode is a retired professional cyclist, an author, and currently has four entrepreneurial endeavors underway. George Hincapie is an athlete I’ve always admired and I’ve come to respect him even more so after reading his memoir, The Loyal Lieutenant: Leading Out Lance and Pushing Through the Pain on the Rocky Road to Paris. George i...
2016-09-1631 minThe Intrepid EntrepreneurHow to Get Unstuck in Your BusinessFull Show Notes, with Bullet Points and Links to Resources, can be found at IntrepidEntrepreneur.net/focus-on-process At some point in time, everyone has gotten stuck. Stuck in the mud, stuck in the snow, stuck in a situation we want out of. For us passion driven entrepreneurs, it’s often stuck on an idea we love that’s struggling to become a reality. As those of you who follow me know, the past few months have been pretty rough on me. I’ve been stuck. But I did found a way to work through it, and I...
2016-09-0921 minThe Intrepid EntrepreneurUsing stories to build engagement: Michael Engleman on how the personalities of women’s cycling are fueling industry growthShow notes: Intrepidentrepreneur.net/michael-engleman As we head into the grand finale of this year’s racing season, there is so much momentum behind women’s cycling. You might have even seen some of the events during the Rio Olympics, I can say that I almost wore myself hoarse shouting at the screen! I’m super excited have Michael Engleman of Mission Sports Group with me on this episode to be talking about the movement of women’s cycling and how he’s working to turn all of this momentum into growth and sponsorships. Michael’s te...
2016-09-0238 minThe Intrepid EntrepreneurFinancing your business without putting yourself on the line: A How-To with Ty Crandall of Credit Suite. Show Notes: IntrepidEntrepreneur.net/ty-crandall How many times have you filled out business credit applications, and had to use your personal credit to get approval? Did you know that businesses have a credit report all of their own? This week on Intrepid Entrepreneur, Ty Crandall of Credit Suite is sharing the secret to applying for and building your business’ credit, and how to keep your personal credit out of it. He’s explaining how to get your business ready to apply for credit, and where to go first to build this credit. I’ll give...
2016-08-2626 minThe Intrepid EntrepreneurWhat went wrong: Learn from the mistakes of others before you start your own business, with Andre ShoumatoffIn passion driven entrepreneurship, one of the biggest and most rewarding challenges is overcoming negative thinking. This year, there’s been a lot of talk about changes and instability in the bike industry. But for creative entrepreneurs like my guest this week, Andre Shoumatoff of Park City Bike Demos, change can be a huge opportunity! Andre’s sharing how he and his partners used their knowledge of bikes and the current struggles of the industry to pivot into a new model of selling and renting bikes. We’re also discussing how to notice and respond to optimization points...
2016-08-1930 minThe Intrepid EntrepreneurThe Psychology of Endurance: What entrepreneurs can learn from athletes about passion, overcoming mental obstacles, and the courage to get startedWhat is it that first drew you to the outdoor sports markets? Where did that first spark of passion for entrepreneurship in the outdoor markets come from? For so many of us, the answer is simple: we love outdoor sports, and we had a great idea for how to improve the experience! What isn’t often discussed is the overlap in the psychology of being an entrepreneur, and that of an endurance athlete. So many of the skills that we learn from athletics and the outdoors are directly relevant to the experience of getting a business started an...
2016-08-1231 minThe Intrepid EntrepreneurPLEASE LISTEN: A Raw, Unfiltered Update from Pitch Fest 2016Dear audience, this is a very special solocast from me, speaking raw and honest to you the night after presenting at Pitchfest. Those of you who have given pitches will know how I’m feeling – a weight lifted off to be finally done, but exhausted from a humbling and excruciating experience. Since I’ve been sharing with you my process in preparing this pitch deck, I wanted to let you in on how it went and the feedback I received from the judges. I’m digging into what the experience of Pitchfest was like for me as a presen...
2016-08-0514 minThe Intrepid EntrepreneurPlanning Backwards: Ben Rifkin on how you have to know what your company is growing up to be before you start looking for investors.Kickstarter campaigns, wefunder, and equity crowdfunding—we’ve been talking a lot about new techniques for raising capital over the past few months! This week, I’m switching gears and talking with a colleague who works in a more traditional funding field: venture capitalism. Ben Rifkin, president of Royal Street Investment and Innovation Center and my mentor for the upcoming OWIC Pitchfest, is visiting this week’s Intrepid Entrepreneur Podcast to share his experience working in venture capital, evaluating new companies and collaborating with them to meet goals. Before you even start looking for capital and inves...
2016-07-2944 minThe Intrepid EntrepreneurRefuse to believe limiting ideas! Kristin Carpenter-Ogden on writing a pitch deck, and how she gets destructive beliefs out of her headAs you may know, I reserve my solocasts for topics which have been nothing short of monumental in my journey as an outdoor founder. So this week, I’m talking with all of you about something that, having started two companies and been in the outdoor industries for fifteen years, I had never done up until a few weeks ago. What I’m talking about is . . . writing a pitch deck! In just a few weeks, I’ll be presenting at the Outdoor Women’s Industry Coalition Pitchfest. I’m super honored to have been selected to be one of thi...
2016-07-2330 minThe Intrepid EntrepreneurStartups supporting startups: Josh Salvo on ReddyYeti, his new site that’s bringing attention to action sport startupsAs many of you know only too well, starting a business can take a long time! But what we often don’t count in the time it takes to start a business is all the history and experience from past ventures and adventures that make our skill set. All the things you have learned, ever, work together to make you the person you are. My guest on this week’s Intrepid Entrepreneur Podcast, Josh Salvo, says his newest project has been seven years in the making. The most recent version of the ReddyYeti platform just launched a few...
2016-07-1537 minThe Intrepid EntrepreneurLearning to Pivot: Al Tabor on what entrepreneurs in the outdoor market can learn from flexibility in tech start-upsWhat are you passionate about? In the outdoor markets, and especially as entrepreneurs, passion is such an important asset. But it can also, sometimes, get in the way of our own clear thinking about the ideas and projects we’re so in love with. This is why I’m so excited to be talking with Al Tabor, tech worker and market forecaster extraordinaire about what we in the outdoor markets can learn from tech start-ups. He’s translating what he knows about how tech startups get going and making it applicable to outdoor startups. And it’s working...
2016-07-0843 minThe Intrepid EntrepreneurOnline to In Print: How technology helped Steve Casmiro build up the community of readers for his new magazine, the quarterly Adventure JournalThe internet has done some great things for us. Especially as entrepreneurs, being involved in the digital community of outdoor sports aficionados and companies is an amazing way to build contacts and stay connected. But my guest today is taking using his internet platform to launch. . . . a print magazine! As Steve says, there are some things that just don’t work as well online. Over seven years ago, Steve Casmiro started Adventure-Journal.com, an online magazine devoted to outdoor adventure. Using his experience editing Bike Magazine and Powder Magazine, he was planning to start this pr...
2016-07-0124 minThe Intrepid EntrepreneurWhat climbing can teach about leadership and teamwork in business: A conversation on climbing and business with Chris Warner of Earth TreksHow many people in the climbing industry can say they got started climbing at an early age? Either by attending a birthday party, or getting sent on a camping trip to shape up bad behavior, or some other way that teens find themselves in the woods or at a climbing facility, so many climbers will tell you they started young. So will my amazing guest today, Chris Warner. Chris Warner is one of the most prolific entrepreneurs in the outdoor active lifestyle markets. He’s the owner of Earth Treks, a collection of climbing gyms in...
2016-06-2435 minThe Intrepid EntrepreneurRadical Radify: How this multi-faceted business is changing the way developers think about building for the outdoor marketFor those of us who love getting outside and biking, hiking, skiing, surfing—anything active under the sun—something we often take for granted is development. But as outdoor markets have taken off in the past few years and more people have started spending their weekends in the natural environment, the conversation around outdoor use and real estate development is becoming increasingly important. This is why I’m stoked to be talking with Johannes Ariens today on the Intrepid Entrepreneur Podcast. Johannes’ Seattle based company, Radify Development, is a multifaceted business focused on outdoor...
2016-06-1743 minThe Intrepid EntrepreneurBig Ideas and Small Companies: How Craft Breweries with passion are taking on the national beverage market.There are a lot of things to think about when you start a business. Location, markets, consumers, branding, budgeting, the list can be overwhelming. But what we’re talking about today on the Intrepid Entrepreneur Podcast is passion! Consumers can tell when you have it, and they most certainly can tell when you don’t. Today, I have the honor to interview Dave Thibodeau, co-owner of a path-burning, stalwartly independent craft brewing company, Ska Brewing, which is located in my hometown of Durango Colorado. Dave and one of his co-founders, Bill Graham, got into homebrewing as yo...
2016-06-1044 minThe Intrepid EntrepreneurWefunder Furthers Crowdfunding While Concurrently Keeping the American Dream Alive! On Monday, May 16, 2016 the JOBS (Jumpstart Our Business Startup) Act went into effect in our country and the rules of investment and fundraising were altered forever. What happened on that day changed everything. Meritocracy stepped into the entrepreneurial funding equation and people -- ordinary people — not just accredited investors, got the lane to invest in early stage companies. This opportunity extends far beyond donating money to a single product. Instead, it’s investing with a stake and a return if the project does well over time. I’m off the charts stoked to be talking about these exciting c...
2016-06-0333 minThe Intrepid EntrepreneurThe challenges and opportunities of crowdfunding: A conversation with digital marketing powerhouse Roy MorejonSix years ago, crowdfunding barely even existed. Now, it seems like every start-up and invention idea is launching a crowdfunding campaign. But what sets the successful campaigns apart from the ones that don’t hit their funding goals? I’m super excited to be talking with Roy Morejon, digital marketing powerhouse, crowdfunding expert, and President and Founder of Command Partners digital marketing on this week’s podcast. With you in mind, we’re talking about the incredibly important topic of raising funding in a constantly changing world. Roy launched Command Partners in 2010, when crowdfunding was just beg...
2016-05-2734 minThe Intrepid EntrepreneurWhat Happens when an Outdoor Industry Veteran and Equity Crowdfunding Collide…. Martin Zemitis of SlingFin.comI feel honored to be able to interview Martin Zemitis in this episode of the Intrepid Entrepreneur podcast. Martin is the founder of SlingFin, a technical tent and shelter company headquartered in the Bay Area. For 33 amazing years, Martin has served the outdoor active lifestyle markets with the world’s best tent designs. He’s literally been part of every tent innovation over the past three decades and has designed for The North Face, Sierra Designs, and Mountain Hardware. What a stellar career, you might be saying. You may...
2016-05-2027 minThe Intrepid EntrepreneurLife in the Wyld: Lindsey Elliot & Janiee Dial of Wylder GoodsHave you ever had a business idea that you were immediately passionate about and felt on the most guttural level, an incredibly strong need to create? You’re about to meet two outdoor founders who have gone through just that and emerged – somewhat - on the other side, successful Kickstarter campaign in hand. What doesn't kill you makes you stronger, my Intrepid Entrepreneurs. Lindsey Elliott and Jainee Dial, the co-founders of Wyldergoods.com, are alive to share this story in podcast form with you today. Lindsey and Jainee personify a modern outdoorswoman. It’s an a...
2016-05-1338 minThe Intrepid EntrepreneurThe Importance of Community in the Founder’s Journey: Introducing the A-Game Alliance - a SoloCast with Kristin Carpenter-OgdenAs we go through life, we tend to gradually and over time lose more and more of the enthusiasm we had as beginners in whatever field we find ourselves. Shoshin, a concept of Zen Buddhism, refers the idea that “In the beginner’s mind, there are many possibilities. But in the expert’s, there are few.” Believe it or not, this is why beginners can often accomplish such incredible things! This is another SoloCast from the Intrepid Entrepreneur, and on this episode I’m introducing you to an awesome new offering I’ve been working incredibly hard on for month...
2016-05-0623 minThe Intrepid EntrepreneurDear Outdoor and Bike Industries: Meet Your Newest Neighbor from the Sharing Economy, Spinlister.comOn this episode of the Intrepid
Entrepreneur Podcast, I’m talking with Andrew Batey, CEO of
Spinlister, the global bike and gear sharing platform, and owner of
eight (count ‘em) bikes.
Spinlister is a
peer-to-peer bike and gear rental platform that
connects enthusiasts in bike and outdoor with other like-minded
enthusiasts. If you have
gear that isn’t being used all the time, check out
Spinlister.com.
There’s so much to learn from
Andrew and Spinlister, and I invite you to drop in to this episode
with an open mind. In it, Andrew and I discus...
2016-04-2940 minThe Intrepid EntrepreneurBusiness and Bonding, a talk with Niki Koubourlis, on what makes the Bold Betties so successfulThe Bold Betties is a travel and adventure platform that empowers women by eliminating the barriers and logistics that keep women inside, stuck in the monotony of day to day life. Today on Intrepid Entrepreneur I’m talking with the founder, Niki Koubourlis, on her experience starting and managing the Bold Betties, and the incredible places this adventure has taken her.
Niki Koubourlis started out in a stable, successful corporate career, which she ultimately found very unfulfilling. She was starting to worry about what she was accomplishing with her life, and questioning whether it was what she re...
2016-04-2244 minThe Intrepid EntrepreneurEarth Day and the Global Premiere of KEEN Footwear’s Live Monumental Film at the Wild and Scenic Film FestivalThe Wild and Scenic Film Festival is one of the most treasured celebrations of conservation in the outdoor active lifestyle markets. The organization literally inspires activism through film, and the 2016 traveling film festival kicks off on Earth Day in San Francisco. What a fitting venue for the global premiere of KEEN Footwear’s Live Monumental documentary film. I have the privilege of interviewing Wild and Scenic’s Melinda Booth and KEEN Footwear’s Kirsten Blackburn in this very special episode of The Intrepid Entrepreneur podcast. Listen in and learn how both of these amazing organizations use their reach and impact...
2016-04-1432 minThe Intrepid EntrepreneurA Conversation with Entrepreneurs Kelly and Will Watters, Founders of Mountain Lifestyle Apparel Brand Western RisingThird generation entrepreneurs Kelly and Will Watters have had an epic journey in year one of launching Western Rise apparel, a collection of men’s and women’s lifestyle apparel built for the mountain lifestyle.
The Watters are enrolled in the Telluride Venture Accelerator program, a fantastic start-up accelerator where I’m proud to serve as a Mentor. The founders of Western Rise have been nimble and agile through their first year of concept to launch, navigating and route-finding their way through sourcing, supply, manufacturing and distribution. The Watters are feeling locked and loaded on their strategy and are...
2016-04-0842 minThe Intrepid EntrepreneurA New Model for Athletes and Ambassadors with Pro Mountain Biker Sonya LooneySonya Looney, a
professional mountain bike racer
and
ambassador, is an
international phenom who specializes in connecting with her fans and
followers about her passion for living an
adventurous life astride a bike – globally! Through her commitment to doing just that,
she’s developed an approach to furthering her reach
and the reach of her sponsor partners that’s bringing more value than ever before to
the sponsor-athlete-ambassador equation. And it’s about time. …
Sonya knows that connection is what brings return on
a sponsorship investment and she relishes in doing just that to all fans
and followers online, offline an...
2016-04-0129 minThe Intrepid EntrepreneurGiving a Platform to Women Entrepreneurs in the Outdoor Markets - Deanne Buck of the OIWC and 2016’s PitchFestStatistically, women make about 80-percent of purchasing decisions and overwhelmingly own the buying power of most households in America. Yet their involvement in the creation, ideation and implementation of new products, in any field, but specifically the outdoor industry, has been very low.
That’s what Deane Buck, executive director of Outdoor Industries Coalition of Women (OWIC) is completely committed to changing. The OIWC is a national non-profit organization dedicated to workplace equity, diversity and inclusion by expanding opportunities for women in the outdoor, snow, bike and endurance markets. For much of the organization’s 20-year history, that...
2016-03-2529 minThe Intrepid EntrepreneurTelling Your Brand Story: A Solocast with Kristin Carpenter-OgdenHow can two companies make or sell the same product, and one be far more successful than the other?
The amount of information that our target customers have access to is beyond overwhelming. How can a brand, vying for our ideal customer’s attention, stand out, be discovered and be engaged with by the right people?
The answer to that question is brand storytelling, and that’s what my March Intrepid content blitz is all about.
Storytelling is the gas on the fire that is branding. It’s what allows one brand to rise a...
2016-03-1822 minThe Intrepid EntrepreneurWhat Happens When Outdoor Technical and Bike Apparel Collide? A Story of a Start Up, featuring Tyler Jordan of 7MeshFor 18 years, Tyler Jordan cut his leadership, product development, operations and outdoor market experience at Arc’Teryx, serving the last eight of those as CEO of the iconic outdoor brand.
Now, Tyler has his own company in 7Mesh Industries, a B.C.-based technical cycling apparel company catering to men and women riders who love all disciplines of the sport.
Tyler and his crew at 7Mesh found a niche, and he labels it the intersection of outdoor technical and bike. If anyone can throw that phrase around, it’s him. But the bike industry is very...
2016-03-1143 minThe Intrepid EntrepreneurHow to Use Your Difference to Make a Difference with Tayo RocksonMy guest today is millennial, multi-cultural entrepreneur Tayo Rockson. Tayo is a highly versed social and digital leader and is dedicated to creating connection between people of different cultures using new media. Tayo believes that when the world is closer and more connected a far more opportune business landscape emerges. Learn why Tayo encourages his fans and followers to constantly reach outside of their comfort zones, or network, every day to build innovation and reach within their companies. Listen in as he shares why it’s not only fun and interesting to meet new people daily, it also enables mo...
2016-03-0439 minThe Intrepid EntrepreneurFrom Zero to $2.3 Million in 1.5 Years with Laura Roeder, Founder of EdgarWhat does your social media strategy look like? Do you find that you’re spending an inordinate amount of time crafting social media updates? Have you ever considered the fact that your current social media strategy probably includes crafting new updates, everyday, for the rest of your life? That quite a time commitment! There has to be a better way…
My guest today, Laura Roeder, is the founder of the social media management platform Edgar. Visit the site at www.meetedgar.com.
For more stories, visit www.intrepidentrepreneur.net.
2016-02-2633 minThe Intrepid EntrepreneurFailure: The Secret to Success | An Interview with North Face Founder Hap KloppHap Klopp is the founder of The North Face and author of the book “Almost,” which details 12 months in the life of a San Francisco startup that seemed “on the verge of becoming a household name and being bought by Big Silicon.” This episode is all about the role of failure in success. As Hap says, “Failure is really just applying the scientific method to business.” In science, we develop a hypothesis about how we think something should be. Then, we test it, and more often than not, our expectations fail to pan out. So we develop a new hypothesis a...
2016-02-1936 minThe Intrepid EntrepreneurDare to be as Unique as Your Customers; An Interview with Brad Steward of Caravan OutpostDare we say that 2016 is the year when commercialization of the customer experience becomes the kiss of death? Companies that target the lowest common denominator and strive to be consistent to large groups of consumers are just commoditized. And when you try to be great to the biggest group of people you can possibly reach, you actually end up being great to no one.
My guest today, Brad Steward, is an iconic entrepreneur in the active outdoor lifestyle -- and now travel -- markets. He’s a former pro snowboarder and founder of Bonfire Snowboarding. I would ev...
2016-02-1243 minThe Intrepid EntrepreneurScoping Out Opportunity at Retail in 2016 | Michele FlamerAfter criss crossing the United States, attending a heap of trade shows in the past two months, our resident retail and sales guru Michele Flamer visits the Intrepid Entrepreneur for her third time in the chair!
Michele basically holds a Ph.D. in sales and training development, and this episode is an uncensored look at what it’s going to take for brands and retailers to break out and be a success story in 2016.
We’re in an economy in which the consumer is clearly in the driver’s seat. This consumer expects extremely targeted messag...
2016-02-0530 minThe Intrepid EntrepreneurThe Freelancer’s Economy with Doug SchnitzspahnMy guest on Intrepid Entrepreneur today is none other than Doug Schnitzspahn. I feel he should be Knighted, like Sir Richard Branson. Why? Because there are few people out there in the active outdoor lifestyle markets with the work experiences and perspectives that Doug has.
He basically holds a Ph.D. in producing, editing and publishing content in a myriad of forms.
As a freelance writer and editor, he has worked on publications like National Geographic, Outside, Men’s Journal, The Chicago Tribune, The Denver Post, Backpacker, Skiiing, and The Mountain Gazette. In my opinion? Do...
2016-01-2939 minThe Intrepid EntrepreneurMake Giving your Mission with Cotopaxi Founder, Davis SmithThe most impactful solutions are made when people unite to solve a problem. What’s more, Innovation soars when attention and focus are pointed at making the world a better place. When businesses take both on, amazing things happen.
We’ve seen this come to life in companies like Tom’s Shoes. Having “giving” as a mission is becoming more in demand and more common, but it hasn’t taken hold in the outdoor, bike, snowsports, endurance or travel markets.
Many companies in these markets have devoted incredible resources and time to protection of the environment...
2016-01-2235 minThe Intrepid EntrepreneurBringing Mission and Values to Venture Capital with Alissa Sears and the adVenturesAcademyThere are a LOT of values-based and mission-driven companies in the outdoor, snowsports, endurance, cycling, health and wellness, fitness and travel markets. Being able to use our companies as vehicles for positive change is one of the biggest reasons we choose to launch businesses in these markets.
But launching is one thing. Growing is quite another. In fact, I’d venture to say that nothing makes founders recoil faster than making the association between accessing capital for growth and compromising their values.
As values-based business owners we’ve got a clear vision around how we want...
2016-01-1536 minThe Intrepid EntrepreneurWhat to Expect in 2016: A SoloCast with Kristin Carpenter-OgdenThis short episode kicks off 2016, Intrepid-style! After working with 25 innovative entrepreneurs in Q4 of last year in the successful, first ever A-Game Mastermind, and closing the year supporting Verde’s 53 brands, I’ve got some ideas about where we’re all headed in 2016. Plus, we talk smart cars, wearable tech, and drones just for fun!
This is the year for the migration from the Old to the New Playbook - that’s my terminology for how we connect with, acquire and convert our ideal fans, followers and customers. It’s a whole new world for customer acquisition and I’ll b...
2016-01-0822 minThe Intrepid EntrepreneurEverything I Needed to Know in Business I Learned Through Climbing with Chris WarnerChris Warner, is a high-altitude climber, entrepreneur, author and sought-after corporate speaker. He also owns the successful indoor climbing gym franchise Earth Treks Climbing Centers. Obviously, Chris is a guy who goes big in business and life but he’s also very approachable and has a lot to teach us as business owners. That’s why I love today’s episode of The Intrepid Entrepreneur. And one more reason? Chris has a great sense of humor!
Chris has been guiding domestically and leading international climbing expeditions since 1987. He’s summited over 120 times on peaks of 19,000 feet, and his resc...
2016-01-0136 minThe Intrepid EntrepreneurScaling Up in the Outdoor Lifestyle Space with Stephen Regenold of GearJunkie.comStephen is one of the most prolific journalists and publishers working in the outdoor markets today. No one can question the strength of the publishing empire he’s built in Gearjunkie.com. Hilariously enough, I met him back in the day, literally, when he was first trolling Outdoor Retailer as a college student. Stephen was at the show, pushing his printed magazine called Vertical Jones (no longer in publication), which was a climbing publication that he launched from Minnesota.
Everything has changed since then, and continues to, in publishing and in Stephen’s life. He’s now a fath...
2015-12-2331 minThe Intrepid EntrepreneurHearing The Call: Starting a Business & Finding Your Passion with Patrick LatchamWhat is it really like to run a company? Entrepreneurship can be portrayed as glamorous in the media, which can create a magnetic pull for many people. What’s often not portrayed is the hustle, the endless to-do list and pressures of a launch. Today, you get to see the inside line to the nitty-gritty details of actually walking this road, day in and day out.
Meet Patrick Latcham, founder of ProEditors.com. Here’s a guy who has come to understand the hustle on a very intimate level. Patrick shares with us today the highs and lows...
2015-12-1833 minThe Intrepid EntrepreneurThe Deeper You Go, The Deeper You Go | Steve Casimiro from Adventure JournalWhy would you choose to do away with the practicality of modern technology and go backwards in time? Who would purposefully take something dynamic and current like Adventure-Journal.com, and seemingly turn the clock back to launch a quarterly print magazine? And who would be gutsy enough to suggest such an idea?
Steve Casimiro would and did! It’s because he understands his customers on a deeper level than most. He has spent the last seven years creating a dialogue with his customers, listening to all they’ve got to say, and digesting it. What did he come back wit...
2015-12-1128 minThe Intrepid EntrepreneurDoing It All - Running a Business, Being a Mom, and Kicking Butt with Amy HatchEntrepreneurs are guilty of being head down, inventing, managing operations and, well surviving. But then the realization hits; they need to connect their product and service to their customers. That's basic survival.
And the outdoor industry, that's no easy task for a start-up. This is especially true with the evolution of wholesale and the continued momentum of direct-to-consumer revenue streams. It costs real money to break into a trade show, and a lot of strategy and experience to make a blip on the radar of the end consumer.
Young and growing businesses in the active outdoor lifestyle mark...
2015-12-0442 minThe Intrepid EntrepreneurRobin Enright, founder of Merchandising Matters and Permission to Leap, talks about storytellingRobin Enright is in the business of creativity. She is the founder of Merchandising Matters, a visual merchandising agency where she endeavors to enhance an emotional connection between buyer and seller, and Permission to Leap, where she guides organizations and individuals to enhanced creativity in business and life. She feels a bit of magic when observing others transition from, “I can’t, I don’t know how,” to “I can and I will,” and she isn’t afraid to wave her wand a bit to encourage this transformation. I had a great conversation with Robin in this episode of The Intrepid Ent...
2015-11-2748 minThe Intrepid EntrepreneurGrit, Determination, and Long-Term Success with Olympian Cyclist Kristin ArmstrongEveryone is on a journey, striving to better themselves, to accomplish more in their given field, and to attain the next level of success, whether in business, finances, sports, or personal life and relationships. But what is not always fully understood is the level of sacrifice that is required to achieve high levels of success in any pursuit.
Kristin Armstrong understands this better than most. She’s a two-time Olympic Gold Medalist (cycling time trial in 2006 and 2009, respectively), holds two World titles and a bronze and silver in Worlds, five National Championships and countless other victories. Kristin is al...
2015-11-2046 minThe Intrepid EntrepreneurA Pro Athlete Takes the Entrepreneurial Path: Rebecca RuschRebecca Rusch has never done anything small and everything she’s taken on has a common thread: determination. Join me this week as I interview this humble and approachable outdoor sport legend, who has been such an inspiration to so many (myself included). She’s a professional athlete with a storied career in climbing, adventure racing and mountain biking, among other pursuits (riverboarding anyone?). Rebecca almost seems to have made pioneering new climbing routes and outdoor sports part of her repertoire and she literally pays no attention to obstacles. In this interview, she shares her approach to overcoming fear, usin...
2015-11-1332 minThe Intrepid EntrepreneurThe Changing Outdoor Landscape with Scott McGuire of The Mountain LabKristin speaks with Scott McGuire, President of The Mountain Lab, about his 20 years in the outdoor industry. Before being at The Mountain Lab, Scott served numerous roles ranging from working in retail, to being a sales rep, to being an in-house product line manager at many leading companies, to being a ski patroller and a participant on international expeditions. Scott's insights into the industry are sure to get entrepreneurs thinking. So, make sure you listen now so you can be ahead of the curve!
Learn more about Scott at www.themountainlab.com. Get full show notes at www...
2015-11-0640 minThe Intrepid EntrepreneurCreative Living with Mark Anders (or 300 Days of Surfing)Interested in meeting someone who is literally living The Life traveling the world as a content provider for hire, making up amazing stories to present to audiences worldwide? That's Mark Anders. It hasn't been a cake walk - he's had to morph and be nimble - but, over the past 20+ years, he's made it work and he's entertained and inspired so many people through his gifts. Give this a listen - you'll be inspired and glad you did!
Make sure to hear more inspiring stories about entrepreneurs in the outdoor lifestyle space by visiting www.livinguber.com.
2015-10-3040 minThe Intrepid EntrepreneurMarketing for Non-MarketersWould you rather run naked through an airport… or work on marketing your business?
Entrepreneurs often seem to have some sort of allergic reaction to marketing. They love to build solutions to problems. This is what they live for. But when it comes to getting the word out about what they’ve created… they’d rather retreat to their basement and build some more.
If this feels like you at all, this episode of Intrepid Entrepreneur is for you!
Maybe you feel that those who try to gain attention for the sake of monetary p...
2015-10-2337 minThe Intrepid EntrepreneurAn Interview with Indie SnowSports Founder, G3’s Oliver SteffenHead to livinguber.com/giveaways, where you can enter to win a G3 swag bundle – including a beanie, trucker hat and t-shirt.
Two decades ago, Oliver Steffen founded G3 (Genuine Guide Gear), an independent, design-savvy leader of hardgoods and accessories designed to enable people to enjoy the winter backcountry (read: untracked powder, sans lift). Oliver has lead G3 from a single product (an avalanche probe pole) built on a workbench outside of his basement apartment, into a global brand complete with a 20,000-square foot factory and warehouse in Vancouver. G3 is known for its no-compromise, design-savvy manufacturing of...
2015-10-1631 minThe Intrepid EntrepreneurBuilt for the Outdoor Entrepreneur: The Telluride Venture AcceleratorI’ve got a very special show for you today on the Intrepid Entrepreneur! Join me as I interview three very experienced entrepreneurs in the active outdoor lifestyle markets: Thea Chase, Director of the Telluirde Venture Accelerator (TVA), Gordon Seabury, Founder and CEO of Toad & Co. (formerly Horny Toad Activewear), and Ross Saldarini (@rsaldarini), Founder and President of Mountain Khakis. When do you ever get a chance to hear three successful, visionary entrepreneurs talk shop about creating success and impact with a business in the outdoor, bike, snow, endurance, travel or health-and-wellness markets? Apparently, that would be today, in th...
2015-10-0948 minThe Intrepid EntrepreneurSales Reps, Fourth Quarters, and Getting It Done (with Michele Flamer)As of this podcast, I can now officially say that I’ve got a regular guest! Michele Flamer joins me again on today’s Intrepid Entrepreneur podcast. Michele is a well-known sales and training development management professional with a decade of leadership under her belt. She’s also the podcaster behind The Retail Couch. Today, Michele and I talk about implementation and creative ideas to drive a successful fourth quarter in your business. We also talk about the role of the sales reps in the changing retail landscape – a topic that Michele’s an expert with. Michele has worked in the gif...
2015-10-0229 minThe Intrepid EntrepreneurThree Months to Reaching or Surpassing Your Year-End Goals – Your 4th Quarter PlaybookWelcome to the Fourth Quarter entrepreneurs! It doesn’t matter if you are launching a start up, putting a product to market, extending your brand, changing your approach to holiday – no matter what you do, the fourth quarter is a pivotal one! It’s this quarter that separates the good from the great – we need to dig deep and deal on achieving year-end goals, while also being visionary on what we want to do in 2016. Talk about duality! I offer my top five tips and tactics to finish the year strong, align your team and build focus and commit to imple...
2015-09-2529 minThe Intrepid EntrepreneurGet Creative Raising Capital with Jenny Kassan
I have an eye-opening conversation with fundraising strategist, consultant and attorney Jenny Kassan. With two decades of experience as both an entrepreneur and attorney, Jenny is now on a mission to help entrepreneurs discover new ways to raise capital for their companies. The best part? She works with founders to enable them to choose creative funding strategies that make them feel like they’re not losing control of their ideas, or all they’ve built.
Jenny is also offering an awesome free gift to my audience – an e-book outlining the basics of preparing for raising capital...
2015-09-1832 minThe Intrepid EntrepreneurSo ILL Holds: At the Intersection of Fashion, Art and ClimbingTwo brothers were fighting the good fight in high school, back in St. Louis, Missouri. Daniel and Dave Chancellor weren’t in with the “in” crowd in high school, and instead were completely absorbed in the counter-culture world of indoor climbing. That was almost 14 years ago. The company So Ill holds has since grown and evolved into a leading climbing hold company and inspirational culture-driven brand. And, nearly 14 years in, So ILL still feels like a start up to Daniel. Listen in today as Daniel shares So ILL’s incredible journey. Hear what it was like to create and launch S...
2015-09-1135 minThe Intrepid EntrepreneurA Pro Athlete Takes the Entrepreneurial Path: Rebecca RuschRebecca Rusch has never done anything small and everything she’s taken on has a common thread: determination. Join me this week as I interview this humble and approachable outdoor sport legend, who has been such an inspiration to so many (myself included). She’s a professional athlete with a storied career in climbing, adventure racing and mountain biking, among other pursuits (riverboarding anyone?). Rebecca almost seems to have made pioneering new climbing routes and outdoor sports part of her repertoire and she literally pays no attention to obstacles. In this interview, she shares her approach to overcoming fear, usin...
2015-09-0432 minThe Intrepid EntrepreneurFrom Gear to Beer – One Entrepreneur’s JourneyHud Knight was one of the first 25 employees at goliath online gear retailer Backcountry.com, where he worked for 12 years. Hud started with the original group of founders at Backcountry and grew into the company’s lead merchandiser—it was quite the journey. Backcountry.com grew and grew, and as it did, Hud began to miss the start-up feel of it all. He started to dream about opening a new business to serve a different passion: craft brewing in his hometown of Park City, Utah. Hud and four partners, two of whom worked with him at Backcountry.com, put the...
2015-08-2830 minThe Intrepid EntrepreneurRinseKit Inventor Chris Crawford Goes Big!What happens when huge opportunity meets preparation? A phenomenal launch, sales, placement at retail, and more product accolades than most companies see in many, many years all crammed into one pivotal summer.
This is exactly what’s happening to Southern California surfer and entrepreneur Chris Crawford, the inventor of the RinseKit – the world’s first portable power washer and shower. Crawford and his team are on an incredible entrepreneurial ride and are perfectly positioned to help the State of California with its grueling drought. This is one start-up story you don’t want to miss!
Follow I...
2015-08-2132 minThe Intrepid EntrepreneurZander Nosler of Kitsbow Mountain Biking Apparel on Staying Passion DrivenZander Nosler launched Kitsbow mountain biking apparel in 2012, after his first startup was sold to Starbucks. Leaving the specialty coffee industry for the small niche of performance cycling apparel was a leap, but Zander took his passion-driven approach and completely went for it! In today’s episode, you’ll learn first-hand how this small, Bay-Area startup has a big mission: To redefine what people wear while mountain biking. Zander calls Kitsbow’s lifer’s The Obsessives, which makes perfect sense. He too is obsessed with building the best of the best – it’s a trait that carried forward from his first st...
2015-08-1436 minThe Intrepid EntrepreneurHow to Create Positive Impact with Your Brand - An Interview with Linda Balfour, of KEEN Footwear’s Live Monumental!KEEN Footwear’s Linda Balfour shares the vision of the brand’s Live Monumental initiative, which embodies the entrepreneurial spirit found everywhere in the KEEN culture and Portland, Oregon headquarters. KEEN’s Live Monumental is all about building grassroots support for protecting America’s wild spaces. What does success look like? Well, the KEEN Effect team has a goal of amassing 100,000 signatures on a petition that they’ll drive into Washington D.C. (the end point of their road tour) on Sept. 23, to activate the Obama Administration to permanently protect three million acres of public lands! See the shownotes page for m...
2015-08-0623 minThe Intrepid EntrepreneurColorado’s Outdoor Recreation Economy has a brand-new leader in Luis Benitez: What Does This Mean For Your Business?Luis Benitez stepped into his new role as Director for the Office of Outdoor Recreation Industry on July 1, 2015. This is a brand-new office and position that’s part of the Colorado Office of Economic Development and International Trade (OEDIT). Hickenlooper truly did install one of us into this pivotal new role. Benitez has a lengthy resume that includes multiple successful summits of the world’s highest peaks. He’s a die-hard outdoorsman who loves to be at altitude, on the water, or on the trail and who is equally comfortable going light and fast as he is hunting fowl. He als...
2015-07-3142 minThe Intrepid EntrepreneurKeeping Integrity and Vision in the Ever-Changing Publishing Industry: The Steve Casimiro InterviewAdventure Journal (AJ), founded in 2008, is an incredibly popular and addictive online magazine devoted to outdoor adventure in all its forms. For those of us who live and breathe being outdoors, outdoor sports and culture, AJ is literally as important as coffee in the morning. The magazine presents an artful, creative and soulful reflection of the active outdoor lifestyle tribe, in all of our forms. AJ has completely captured the attention of its target audience – no small feat especially in light of the continual changes in the publishing industry. Steve Casimiro, former editor of Powder magazine, founding editor of Bi...
2015-07-2451 minThe Intrepid EntrepreneurOn the Sharp End with the New Owners of Chicks Climbing and SkiingNearly 20 years ago, Chicks Climbing was founded by Kim Reynolds and Kellie Day. They identified a huge gap in the experience climbing could offer for women and started the first women’s ice climbing clinics in Ouray, Colorado. From day 1, taking a Chicks Climbing course was more of an experience than a learning opportunity – a transformative experience. A huge part of that experience was offered and enabled by the amazing women guides of Chicks Climbing, which is why the news of five of those long-standing guides buying the company to shepherd it into its next era is so profound. The f...
2015-07-1747 minThe Intrepid EntrepreneurBig George Goes Big in Business -- The George Hincapie InterviewIn 2012, George Hincapie retired from being one of the most well-known professional road cyclists of all time, and entered the business world. He took the discipline, character and relentless focus that built his name in the toughest challenges of cycling straight into his entrepreneurial journey. The result? Four entrepreneurial endeavors in three years! Hear George tell his story of how he transferred his passion for cycling straight into his entrepreneurial career and how he makes a big impact with his business endeavors in his local community and on the global level. Hear George talk about how he makes family...
2015-07-1033 minThe Intrepid EntrepreneurOn Lead with Heart and Soul: An Interview with Beaver Theodosakis, Founder of PrAnaMany words can be used to describe Beaver Theodosakis, who founded and lead prAna with his wife Pam 23 years ago. The words and phrases include: visionary, soulful leader, mindful, sharp but approachable, passion-centric. Beaver and Pam are climbers, yogis, outdoor and environmentalists, parents and community members – AND entrepreneurs. It’s intertwined, and that’s part of the secret to the success of prAna. It’s what attracted the right team members, the right customers and end consumers. It’s what built the culture of prAna. Beaver and Pam are mentors to me, and have taught me SO much about being a fo...
2015-07-0343 minThe Intrepid EntrepreneurA Micro Accelerator / Incubator Drops the Clutch with Big News!
Six years ago, Marc Nager was sitting on his couch after losing his job, wondering what his next move should be. Was he feeling that all-too-familiar grip known as the fear of the unknown? Heck yes! It’s a moment so many of us as entrepreneurs have experienced. Instead of going after a safe corporate gig, he did what any member of the LivingUber community would do – he chose a next step fueled by passion, not by safety. Marc joined the 54-hour mini-incubator Startup Weekend, part of non-profit UP-Global. He joined a team that built a global commu...
2015-06-2631 minThe Intrepid EntrepreneurGoing BIG with Pro Cyclist and Author Selene YeagerSelene Yeager redefines what it means to be a working mom. She’s a pro cyclist who also pens fitness features for major magazines and endemics alike, and authors best-selling books. Through all this, she’s present as both a parent and partner on the home front. This is a woman who listens to her intuition and as a result, she’s built a big life void of compromise and full of inspiration! Follow Intrepid Entrepreneur to get more updates by joining our community on Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber website (www.li...
2015-06-1937 minThe Intrepid EntrepreneurBridging the Mountain Life to Business and Branding (with Steve Sullivan)A serial entrepreneur in the outdoor industry, Steve Sullivan (Sulli) is Kristin’s guest this week on The Intrepid Entrepreneur podcast. Sulli was the co-founder of Cloudveil, and five years ago, he launched www.stio.com, a mountain-lifestyle brand and retail experience founded in Jackson Hole, Wyo. Stio launched with a website, catalog and storefront on Jackson’s Town Square. Sulli and his team persevered despite the fact that many of his peers in the outdoor industry questioned his vision. To him, that was a sign he was going in the right direction and his vision has been paying off...
2015-06-1238 minThe Intrepid EntrepreneurSales Consultant Michele Flamer on the Retail LandscapeMichele Flamer is a sales and training development management professional with a decade of leadership under her belt, and is the podcaster behind The Retail Couch. Michele has worked in the gift, home, travel and outdoor active lifestyle markets and is impassioned about her industries, the retailer buyers and her peers in the sales representative world. Michele manages national networks of sales rep organizations, all of which are entrepreneurial.
What you’re about to hear is a conversation between two sales professionals on the state of the retail markets in which they serve. There is a LOT of...
2015-06-0540 minThe Intrepid EntrepreneurThe Importance of Mindset in Business SuccessWhat happens when you infuse the mental components of training and preparing for an athletic event into your business? Results and success, that’s what! Today, Kristin talks about how she manifested a win in the Iron Horse Bicycle Classic road race over Memorial Day weekend and how she uses the same techniques to create sustainable and remarkable success in her businesses. For Kristin, being an athlete is a major focal point of passion and it’s nothing short of mandatory to bridge that passion into her career and her companies, www.verdepr.com and www.livinguber.com. Learn how...
2015-05-2921 minThe Intrepid EntrepreneurThis is how we Roll! An Interview with Chris Sugai of Niner BikesWhat’s the common thread between F1 Racing, poker, window tinting and mountain biking? Chris Sugai of course! Sugai is the founder and visionary behind Niner Bikes, the beloved independent bike company that’s ushered in the era of the 29” mountain bike. At Niner, the 29-er isn’t just “a token in the line-up,” according to the company’s website. “It’s our one and only love, our heart and soul out there on the trail.” Chris Sugai has built a team in lock step with his belief in the amazing ride quality of the 29-er at his Fort Collins, Colo., head...
2015-05-2236 minThe Intrepid EntrepreneurThe Mapp to Discovering Natural Places (with Rue Mapp)This week, Kristin Carpenter-Ogden interviews Rue Mapp, Founder and CEO of Outdoor Afro on the Intrepid Entrepreneur podcast. In addition to being a visionary entrepreneur, Mapp is becoming a nationally recognized leader who is highly committed to connecting African Americans to the outdoors and nature.
For more information, visit www.outdoorafro.com.
Also, make sure to visit www.livinguber.com for complete show notes and links referenced in this episode!
2015-05-1453 minThe Intrepid EntrepreneurEarly in the Path of Starting Up? Then Listen Up!Are you new to the entrepreneurial world? Do you want to connect with other Early Onset Entrepreneurs (EOE)? Then you’ll want to listen to this podcast – because this week we talk with Justin Sisley, the man behind the voice of Driven To Better Podcast. If you’re new at being an entrepreneur and you’re growing tired of reading about all of the most awesome Elon Musks of the world, you do have a podcast show and it’s called Driven to Better!
If you’re loving this podcast, remember that I LOVE ratings and reviews – so head over to...
2015-05-0834 minThe Intrepid EntrepreneurDeFeeting the Competition – An Interview with Shane Cooper of DeFeet
Socks. Yes, socks. DeFeet socks, to be precise. Kristin talks with Shane Cooper of DeFeet in this weeks’ Intrepid Entrepreneur Podcast. They discuss the passion behind his business that trumps even the hardest set backs and difficulties – the humor and the chutzpah that packs a punch when you’re an entrepreneur. Follow Intrepid Entrepreneur to get more updates (especially about our upcoming weekly giveaways) by joining our community on Twitter (@GoLivingUber) and Facebook (https://www.facebook.com/LivingUber) and visit the LivingUber website (www.livinguber.com). Don’t forget to rate, review and subscribe if these podcasts are becom...
2015-05-0144 minThe Intrepid EntrepreneuradVentures in Telluride – A Talk with Thea Chase of TVADo you want to know more about how to get funding, how to write business plans and how to communicate and lead a team as an entrepreneur? Curious to know more about venture accelerator programs? On the latest Intrepid Entrepreneur, Kristin talks with Thea Chase, executive director of the Telluride Venture Accelerator program, where she answers all of these questions and dishes even more! Chase’s vast background in entrepreneurial accelerator programs will have you wanting to take notes and seek out your nearest accelerator network. Her work with and for entrepreneurs is like no other – so turn up the...
2015-04-2437 minThe Intrepid EntrepreneurRiding into Retail – An Interview with Mark Ontiveros of West End Bikes.Mark Ontiveros, retail guru and co-founder of West End Bikes in Portland, OR, talks with Kristin today about what really creates the retail experience, what his passion does for his business, and how owning a shop in a 100-year old building does for his customers.
For more information about this show, please visit www.livinguber.com. (Also, make sure to listen to the end of the show for our giveaway!)
2015-04-1732 minThe Intrepid EntrepreneurCommunity as Launch Pad (with Matt Hunckler, founder of Vergehq.com)Very few entrepreneurs in the world can say that they started their first business when they were a wee young lad – for Matt Hunckler, founder of Verge, he started his first business in high school!
First, a bit about Vergehq.com. It’s basically Silicon Valley’s neighbor to the East, er – Midwest. More specifically, Verge is the largest platform in the Midwest for software entrepreneurs, developers and business investors. It’s growing like wildfire! There are over 3,000 active members in many cities and Matt has his sites set on more than doubling the cities that are still “unlo...
2015-04-1040 minThe Intrepid EntrepreneurCreative Living with Mark Anders (or "300 Days of Surfing")Interested in meeting someone who is literally living The Life traveling the world as a content provider for hire and making up amazing stories to present to audiences worldwide? That's Mark Anders. It hasn't been a cake walk - he's had to morph and be nimble - but, over the past 20+ years, he's made it work and he's entertained and inspired so many people through his gifts. Give this one a listen - you'll be inspired and glad you did!
If you’re a fan of the show, don’t forget to subscribe, rate and review - and j...
2015-04-0340 minThe Intrepid EntrepreneurChris Carmichael of CTS Training talks about Training for SuccessChris Carmichael of CTS Training talks about the driving force behind creating a national (and now international) training business for people of all skill levels and sports. Chris is - quite possibly - our most intrepid entrepreneur yet! All you outdoorsy entrepreneurs, listen up for a podcast that is full of inspiration.
Don't forget to visit www.livinguber.com for the complete show notes with all of the links discussed in today's episode.
2015-03-2741 minThe Intrepid EntrepreneurListening in on Innovation: An Interview with Keir DillonListen in to learn how ex-professional snowboarder and TV commentator Keir Dillon co-founded Frends Headphones – the world’s first electronics company focused on giving women what they want in terms of technology! Finding this niche was no small feat and Frends took an interesting path before it coudl find itself. It’s a great interview full of moments of inspiration, doubt, triumph and heaps of vision. You’ll leave this one highly motivated! Don’t forget to like, rate, review and subscribe! Come join our community and sign up for our newsletter with other like-minded entrepreneurs over at livinguber.com.
2015-03-2036 minThe Intrepid EntrepreneurGrassroots’ President Wes Allen Talks about Outdoor Specialty Retail and CommunityWes Allen is the President of The Grassroots Outdoor Alliance and owner of two specialty retail stores: Sunlight Sports and SportsHQ in Cody, Wyo. Wes is not only a mountain-town based entrepreneur himself, he also serves as the leader for a group of over 50 successful, independent outdoor specialty store owner/entrepreneurs in the Grassroots Outdoor Alliance. Listen in as he describes how outdoor specialty is evolving its role in the consumer decision journey and why Grassroots launched “Connect.”
For more on The Grassroots Outdoor Alliance, visit http://grassrootsoutdoors.com/.
Remember to visit www.livinguber.com and ra...
2015-03-1344 minThe Intrepid EntrepreneurGina Bégin Helps to Reshape the Outdoor IndustryToday, Kristin speaks with Gina Bégin, the founder of Outdoor Women’s Alliance (OWA) - the world’s first non-profit media organization that encourages, educates, and engages females in adventure sports.
Gina is chock full of authentic, hair-on-fire-level passion. She’s a connector. She’s a master of building community and getting others completely STOKED to join movements. Part of this comes from the fact that Gina was raised by a tribe of entrepreneurs – literally every single person who had a career in her family has been an entrepreneur. So, her skills must come from some magic concocti...
2015-03-0637 minThe Intrepid EntrepreneurMike Wallenfels Releases his Inner Entrepreneur!Mike is a legendary leader in the outdoor active lifestyle markets. In this podcast, he talks about what it was like for him to leave a multi-decade career with leadership roles at Sierra Designs, Mountain Hardwear, and Timbuk2 to start his own business, Outdoor Pursuits Consulting.
This move was very intentional; meaning, he didn't just hang out a shingle to bridge himself from one post to the next within the safety (and confines) of corporate. He took this next step specifically to bring his passions back into 20-20 focus, to cross-train his experience in new markets and...
2015-02-2738 minThe Intrepid EntrepreneurThe Changing Outdoor Landscape with Scott McGuire of The Mountain LabKristin speaks with Scott McGuire, President of The Mountain Lab, about his 20 years in the outdoor industry. Before being at The Mountain Lab, Scott served numerous roles ranging from working in retail, to being a sales rep, to being an in-house product line manager at many, many leading companies, to being a ski patroller and a participant on international expeditions. Scott's insights into the industry are sure to get entrepreneurs thinking - so, make sure you listen now so you can be ahead of the curve!
Learn more about Scott at www.themountainlab.com.
Get fu...
2015-02-2040 minThe Intrepid EntrepreneurCapturing Inspiration: An Interview with photographer extraordinaire, Jen JudgeKristin speaks with Jen Judge, the owner of Jen Judge Photography, about her journey from a desk job to being one of the best photographers in the outdoor arena. Sometimes it's just about being at the right place at the right time, but most of the time it's about following your passions - often both.
To learn more about Jen Judge visit www.jenjudge.com.
To learn more about Kristin, visit www.livinguber.com.
2015-02-1334 min