Shows
OneSharpSwordInterview with Kristin OelkeKristin Oelke is the CMO of Brightrose Ventures. She helps companies get back on track when things get messy. On our podcast today, we dive into what “messy” is and how to get out of it. We also talk about ● Curiosity ● Finding Purpose ● And how to be unafraid to try new things and Ask For Help! She notes that in organizations, you need to be looking at building culture by contributing to it, while also discerning what your leadership values are and whether you’re aligned with those values. Such a great interview w...
2025-10-0742 min
Performance DeliveredTrust as a Growth Driver in B2B: Insights from Kristin OelkeTrust is one of the most overlooked yet powerful drivers of business growth. In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Stefan Horst speaks with Kristin Oelke, founder of Bright Rock Services and author of Trust: Unlocking B2B Growth in Today’s AI World.Kristin shares why trust erosion is the hidden growth killer, how companies can uncover blind spots, and what leaders can do to embed trust into every part of their business strategy.If you’re in B2B marketing, sales, or l...
2025-09-1131 min
Revenue Engine PodcastHow Trust Is Key to Growth in Today's AI World With Kristin OelkeKristin Oelke is the Managing Director for Growth Services at Brightrose Ventures, an enterprise software advisory and investment firm that provides strategic guidance, fractional executive teams, and execution support to mid‑market business software companies. In 2024, her firm Green Street Advisors merged with Brightrose to expand its reach and deliver efficient, trust‑driven marketing capabilities to investors and management teams. At Brightrose, Kristin leads go‑to‑market advisory services and is the author of Trust: Unlocking B2B Growth in Today's AI World. In this episode… Trust is the invisible force that drives B2B growth. Bu...
2025-08-0127 min
Biz Book Pub Hub PodcastHUB 410: AUTHOR PANEL - Bill Soroka, Kristin Oelke, and Michele MolitorWhy did you write a business book? Because you wanted it to be read. Of course, it helps if your book is read by the people who would most benefit from your ideas. That’s why I guide my author clients to build launch teams filled with likely prospects and referral partners.As a business owner, these are exactly the people you want to be reaching out to, especially when you have a new resource to share. This builds a pipeline to your offers that come after the book, whether speaking, coaching, consulting, or so...
2025-01-1455 min
Inspired MarketingDLT's Kristin Oelke, Marketing to the Public SectorCoach Kristin Oelke shares the story of leading DLT's marketing team through transformative change over the past year. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what's on the horizon for this inspiring marketing team.
2016-06-1314 min