Shows
High Spirits: The Cannabis Business Podcast#107 - How to Buy Back Your Brand: The Levia Comeback Story w/ Kristin and Eric RogersSend us a textWe trace how a headline-grabbing CBD moment collided with the realities of cannabis policy, then dive into Levia’s rare founder buyback to unpack brand trust, dual-channel strategy, and what it takes to build consistent, safe, and truly approachable THC beverages. The conversation blends practical deal lessons, product innovation, and senior-focused education with a call for higher standards across hemp and regulated markets.• CBD spotlight from a US president and stock whiplash• Schedule III signaling and partisan calculus• Why hemp access reframed consumer entry points• Levia’s effects-led positioning...
2025-10-0253 min