Shows
Impressive HostingWhat Role Should AI Play in Great WordPress Hosting?Jesse Friedman continues his conversation with Krys Lambiase, Senior Director of Product Marketing at Bluehost. They explore AI's role in WordPress hosting, solving the "blank canvas problem," balancing automation with creativity, and product marketing challenges. Krys shares insights on what features should be free versus premium, and both reminisce about the "weird internet" - and how to bring that spirit back.(00:00) - Chapter 1
BluehostGutenberg EditorWonder BlocksLet’s Encrypt (Free SSL)Hamster Dance2025-05-2030 min
Impressive HostingHow Can Excellent Product Marketing Make WordPress Hosting Better?Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support.(00:00) - 106.1 - Krys Lambiase (Newfold) Audio
(00:29) - Introduction
(01:20) - Getting Personal(ized) with Product Marketing
(04:41) - Serving Entrepreneurs and Agencies
(14:15) - The Difference Between Hosting and Managed Hosting
(18:52) - Good Support is Table Stakes
(24:39) - The Importance of Customer Success
(26:47) - Conclusion
ConvesioFive for the FutureWooCommerceWS FormGravity Fo...2025-05-1328 min