Shows
James Loud PodcastNate Hammer with Homegrown Cannabis Co | James Loud Podcast EP#92Join us on the James Loud Podcast for an enlightening episode with Nate Hammer, also known as Matt Hamer, a renowned filmmaker and producer specializing in cannabis-related content. With a rich background in both filmmaking and cannabis, Nate has dedicated his career to creating educational materials that empower individuals to cultivate cannabis at home and enhance the public's understanding of cannabis culture and cultivation.
In this episode, Nate shares insights from his experiences working alongside industry giants like Kyle Kushman, Ed Rosenthal, and Jorge Cervantes, as well as celebrities like Jim Belushi and Ricky Williams who have made significant...
2025-02-051h 12
The Marketing Starter PodcastStrategy & Tactics to Build Your First Team with Kyle HamerKyle Hamer is a revenue innovator in the B2B SaaS space with more than 20+ years of experience in sales, marketing, and operations and knows a thing or two about being the first marketer and having to build a winning team.Connect with Kyle on LinkedInGet Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-08-3041 min
Sales Pipeline RadioB2C Best Practices for B2B SaaS GTM"B2C Best Practices for B2B SaaS GTM" with Kyle Hamer, SVP Marketing at hh2.
Tune in to Learn About:
How to tap into the human side of sales and marketing in B2B and B2C industries.
How emotional connections play a role in both B2B and B2C decision-making.
Insights on bridging the gap between personal relationships and transactions in B2B.
Examples of leveraging channel preferences and creating relevance in marketing strategies.
The importance of building trust and curating customer experiences in B2B.
Watch the video here, listen in...
2024-05-2718 min
Cultural ManifestoBranford Marsalis / Fannie Lou HamerThis week on Cultural Manifesto, listen to an interview with the jazz saxophonist, bandleader, and composer Branford Marsalis.
Also, playwright Cheryl L. West and actor Maiesha McQueen will join host Kyle Long to discuss the Indiana Repertory Theatre’s production of “Fannie: The Music and Life of Fannie Lou Hamer.”
2024-01-2400 min
Create the Courage to be FearlessNavigating Male Vulnerability And Emotional Safety w/ Kyle Hamer EP 83Send us a textNavigating Male Vulnerability And Emotional Safety w/ Kyle Hamer EP 83Have you ever pondered on the pressure society imposes on men to conform to certain standards? In today's enlightening episode, we are privileged to host Kyle Hamer, a men’s coach and community builder at Menbecoming. Kyle intimately shares his journey of disconnection and rediscovery, giving us a clear window into the impacts of patriarchal psychology, the very mechanism that divides and controls men. Venturing further, we explore the difficulty men grapple with when confronting vulnerability and emotional boundaries. Dra...
2023-09-2627 min
The Summit PodcastAgency Management - what SaaS companies get wrong with AgenciesJoin us as Dave Reske and Kyle Hamer discuss what companies get wrong and what they get right as a relates to go to market plus agency relationships. David shares insight as an agency and marketing professional for 20+ years on how software companies can get more out of their relationships with agencies on paper click and SEO. Support the show
2023-08-2355 minThe Summit PodcastThe art of outbound in an AI world - Bonus TrackDave Breshears and Kyle Hamer's original conversation on outbound in today's customer journey. This is a shortened episode that didn't get fully recorded but was filled with great insight. Support the show
2023-08-1640 minThe Summit PodcastThe new world order of SDR's - What does outbounding look like in an AI world?The customer by her journey is changing, and the tactics software companies are using to go and capture the market, money, attempting, and a rapid rate. What does this mean for outbound, inbound, in the motion of the sales development or business development rep teams? Our host, Kyle Hamer, sits down with Dave Breshears, Chief Revenue Mechanic, and talks all things SDR.Find out what it’s going to take to build a world class outbound sales motion.Support the show
2023-08-091h 05The Summit PodcastThe modern buyer vs the Tech sales team - who wins in an AI world?Sales in today's buying conditions is changing, but are the selling motions and go-to-market strategies keeping up to support it?Nope, just ask Brent Adamson from Ecosystems.io. A challenger sales expert and sales aficionado points out what needs to change as buyers and sellers get further apart in an AI-enabled tech world.Support the show
2023-08-0253 minThe Summit PodcastBuilding a RevOps Team from scratchThere was little to no structure when Heather joined her company. She was to be in charge of Marketing Operations, little did she know this would be an entire RevOps build-out. Heather and her team would need to build the process, document it, and configure the tech to enable hyper-growth.What did she do, and how did she help her company grow 3x revenue in 22 months? Don't ask, listen in as Heather Robinette gives you an inside look at how to build a RevOps team from scratch.Support the show
2023-07-2651 minThe Summit PodcastUnlock growth for Series A & B with DataAndrew Royal joins to discuss how the trick to unlocking exponential growth is using data for start-ups and scale-ups. His insight and experience across industries and companies bring fresh insight into how to get the most out of your data.Support the show
2023-07-1959 minThe Summit PodcastMar-itechture - What is it and why is it important?Mike Rizzo joins to talk about Marketing Tech architecture and how you need to think about bringing your tech stack to life. Markitecture is real thing and if you're not thinking about it, your going to have lots of markit-debt.Support the show
2023-07-1252 minThe Summit PodcastUnlocking B2B growth with psychology based marketingEllza Molack joins us to discuss how psychology based marketing is transforming B2B marketing. We explore what this means for ethics and strategy in the early days of AI.Support the show
2023-07-0547 min2023-06-2844 minThe Summit PodcastBuilding a world class design teamBuilding a world class design team takes understanding the design process, strong project management skills, and most importantly, the ability to talk to creatives. In this conversation with Francesca Burns and Kyle Hamer discuss what it takes to build a world-class design team of both internal and external designers focused on brand, on production, and teaming together to deliver unforgettable integrated customer moments across in person, on the web, and in app design experiences.Support the show
2023-06-2153 minThe Summit PodcastMarket research & AI - A world of possibilitiesAI has impacted qualitative market research and will never be the same again. Matt Seltzer of Intuify stops in to talk cheeseburgers, market research, and artificial intelligence with our host Kyle Hamer.Support the show
2023-06-1452 minThe Summit PodcastRise of the Fractional CMOThere's a new gig in town. Well, maybe not new, but fractional engagements are catching on in the B2B space. We sit down with Brett Schklar of Grow Powerful to discuss how the landscape is changing for many executives, and its impact on the CMO role.Support the show
2023-06-0756 minThe Summit PodcastTrust, Accountability, Confidence - The changing landscape of B2B LeadershipWhat's wrong with the CMO & and business? Today's modern marketing leaders are struggling to hold tenure and create confidence in the C-Suite. Why is that?Mark Stouse returns and expands on what he's seeing happen in the market as we face changing economic headwinds.Join us as we take an inside look at what it takes to drive change and create a true voice of marketing in the C-Suite.Support the show
2023-06-0149 minThe Summit PodcastThe Changing Landscape of Modern MarketingEconomic headwinds have you scratching your head and killing your marketing efforts? You're not alone. The digital world of SaaS GTM and marketing is changing rapidly.Embrace AI or run away?Is outbound dead, is inbound on life support?What should marketers do to stand out in a noisy market?Our special guest Russ Sommers and host, Kyle Hamer, dive into these topics and more as they unpack what today's marketer faces.Support the show
2023-05-241h 00
YOU Better!Curate Joy with Aramis O. HamerWelcome back to YOU Better! We’re so excited for season two of the podcast.Today’s episode is full of vibrance and joy as Kiesha talks with Aramis O. Hamer (AO for short), an exuberant artist and spiritual woman. Together, they follow Aramis’s journey as she decided to pack up her life with her husband and move from her hometown of Chicago to Seattle for nursing school, only to discover that the kind of healing she truly felt called to do was through art.Now, Aramis paints enormous and beautiful murals all over Seattl...
2023-04-291h 06
The Marketing ShareSecret to Sales and Marketing SuccessFor B2B marketers, one of the most important internal relationships to manage is with sales. While it is becoming more commonplace for marketing teams to have their performance tied in part to revenue, simply putting this metric in place isn’t enough. Having an impact on revenue requires strategic and tactical alignment with your sales counterpart. In this episode, we speak with CMO, Kyle Hamer, about what it takes to achieve a successful partnership with sales.Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Sh...
2023-04-0545 min
Battery Power: for Atlanta Braves fansDaily Hamer 4-5: Dylan Dodd, Michael Soroka look excellent in their 2023 debutsShawn Coleman looks at a positive day of pitching production for the Braves. Dylan Dodd did quite well in earning his first MLB win in his MLB debut, while Michael Soroka seemed to have his stuff working at Gwinett. Plus, more exciting times will arrive on Wednesday as Kyle Wright makes his season debut for the Stripers. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2023-04-0520 min
The Mindful Men Podcast58. Man Becoming with Kyle HamerWelcome to Episode 58 - Man Becoming with Kyle Hamer
Mindful Men aims to inspire men to do some inwards reflecting. From who we are and how we're showing up in the world, to identifying areas within ourselves that need a bit of TLC in order for us to live authentically.
But to do this means we sometimes need to touch on some topics that many men don't care to engage with, like masculinity, manhood, patriarchy and even feminism. These concepts are often red flags for men, as they're either too radical, or put a spotlight o...
2023-01-3059 min
Fractionals Unplugged with Jay KingleyKyle Hamer: Marketing Vs. Sales: And The Winner Is ...Hatfield vs. McCoys. Coca-Cola vs. Pepsi. Marketing vs. Sales. We all like a good rivalry but not when it’s inside your business.Kyle Hamer of the Hamer Marketing Group has played on both sides of the marketing - sales rivalry, as he articulates In Episode 3 of our Best Kept Secret show. Kyle makes the astute observation that sales are driven by revenues, and marketing focuses on lead generation. When they aren’t on the same team, sales blame marketing for generating the wrong types of leads, and marketing blame sales for their inability to close their given leads.
2021-08-3126 minBest Kept Secret with Jay KingleyKyle Hamer: Marketing Vs. Sales: And The Winner Is ...Hatfield vs. McCoys. Coca-Cola vs. Pepsi. Marketing vs. Sales. We all like a good rivalry but not when it’s inside your business.Kyle Hamer of the Hamer Marketing Group has played on both sides of the marketing - sales rivalry, as he articulates In Episode 3 of our Best Kept Secret show. Kyle makes the astute observation that sales are driven by revenues, and marketing focuses on lead generation. When they aren’t on the same team, sales blame marketing for generating the wrong types of leads, and marketing blame sales for their inability to close their given leads.
2021-08-3126 min
State Of Client AcquisitionEp. 11 - How To Be Liked On LinkedIn (And Win Clients)This is an interview with me by Kyle Hamer on the Summit Podcast, originally published here:
https://tunein.com/podcasts/Business--Economics-Podcasts/SUMMIT-p1234956/?topicId=159584413
Timestamps:
00:01:22 Intro
00:02:40 How we met - Kyle's baby isn't ugly
00:03:55 The Cocktail Party Comparison
00:05:30 My background
00:08:30 My LinkedIn philosophy
00:11:00 Breakdown of the conversation Kyle and I had on LinkedIn
00:19:40 How to scale this approach
00:25:10 Does this work with a Team of SDRs?
00:32:40 What success rates can be expected with this approach
2021-04-0750 min
A Chicken in Every Pod13 – Fannie Lou Hamer and the History of Black History MonthHey gang! This week we've got an interrelated two-parter –– the history of Black History Month and its progenitor, the historian Carter Woodson, and the life and work of pioneering activist Fannie Lou Hamer. Strap on in folks –– this one's informative and powerful as hell! Special credit to legendary blues artist Elizabeth Cotten for the closing credits music –– her seminal tune "Freight Train." We didn't get into Cotten in the episode, but as a blues musician from a poor family in North Carolina, her incredible music is the soundtrack to these stories. Look her up and enjoy, why do
2021-03-011h 21
Trust CastListen to the Market to Build Trust with Kyle HamerI accidentally uploaded the wrong file earlier this week. This is the corrected version. Major business trust issues stem from simply not listening to the market. Facebook’s WhatsApp privacy policy is just one example of a company not listening to the market. Create an incredible customer experience and journey by listening to them and taking care of them.People: Listen to the Market!Building trust is a by-product of doing what you say you’re going to do. You need to listen to the market! WhatsApp delays privacy update following concerns over Facebook data s...
2021-02-2038 min
Krystal Kyle & FriendsEpisode 4 Audio: Senator Nina TurnerThis was a banner week for liberals making the case for political unity. Make no mistake, though: a long history of unity went unmentioned in Joe Biden’s inaugural speech and in media reports on the new political moment. Biden’s own presidency was made possible by the rallying of fellow establishment candidates around his failing campaign on Super Tuesday. Far from “healing the soul of the nation,” this unity among financial, political, and media elites has had devastating consequences for decades on the majority of Americans and is deployed cynically to maintain a status quo that gave us Trump an...
2021-01-241h 30The Summit PodcastSmall Business Digital Marketing - 2021 and beyondSmall businesses are the backbone of American commerce and COVID has impacted them all differently. Survival is a matter of doing the things others are not capable of doing. Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting. In this episode we sit down with David Somerfleck to discuss how digital marketing is the great equalizer in the next 12 months. Listen in has he shares from his experience on how small businesses can compete without breaking the bank.About David M. Somerfleck...
2021-01-1548 min
The Summit PodcastMarketing for Marketshare in 2021 - Inside look at a modern marketing department.Modern marketing in 2021 is going to look different than at the beginning of any other decade. 2020 brought new challenges and ideas for marketing teams as businesses packed up and moved from the office to homes. This shift caused challenges to find and reaching your audience through normal outreach activities.What's a marketer to do? In this conversation with Chris Walker of Refine Labs, we discuss the state of marketing, go-to market models, outreach culture, and building a performance-based marketing team. You might be surprised how this conversation from 2019 resonates and hits home in the wake of COVID.
2021-01-121h 20
The Summit PodcastPractical SEO and Content Strategy 2021 and beyondCOVID hit small businesses hard across America. In states like California businesses were all but shut down by the stay at home and closure orders. All is not lost, especially if you listen to this episode on preparing your business to compete locally. It's been said to be an expert you need to be able to share knowledge effortlessly. In a world of SEO experts, Steve Wiideman stands apart and this episode he shares simple, quick, and free tips on how small businesses can survive and thrive during the pandemic. His love for food and local shops driv...
2021-01-0648 min
The Summit Podcast4 Pillars of Great Conversion Rate OptimizationMarketing is simple and digital marketing is simpler. All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale. Not so fast.Conversion rate optimization is a hot new trend for companies focused on growing their web revenue, making customers stickier, and scaling quickly. What may surprise you is CRO is more entailed than changing a button color, adding better sales copy, or changing photos - great conversion rate optimization is built on a solid foundation and culture.We sit...
2021-01-0550 min
The Summit PodcastBreaking Through Bottlenecks in Your BusinessTaking a business from 1M to 10M is filled with common obstacles. All of these obstacles can be avoided, but only if you have the formula. Regardless of market dynamics if you're looking to break through and make this year your best, you'll never find more sound advice than what is being shared by Josh Long.Josh is the author of Bottleneck Breakthrough - The 6 Levers of Business Growth, and in this episode, he's sharing his strategy for helping businesses experience wild success. In this episode Kyle and Josh discuss:The growth leversHow to apply the lev...
2020-12-3154 min
The Summit PodcastUsing curiosity and creativity to find happiness in your lifeThe world is filled with stories that transform industries. The story of how 20 refugees transformed the nail industry will keep help you see what curiosity can do for your career, your team, and for an industry.TedX speaker Van DuMone shares her story and tips on how you can use curiosity and happiness to move into your life's work. About Van DuMoneVan is the founder of worksmart. A progressive team development and leadership training consultancy that utilizes creativity, play, and experiential learning to evolve mindset, skill sets, and behaviors in the wo...
2020-12-2946 min
The Summit PodcastSocial Media and podcasting to build a marketing businessWhat do hot pockets and a hidden microphone have to do with creating a small business and survival during COVID? When you know your why, the motivation and dedication is easy. Techy Tony Jackson sits down with Kyle and they talk about how computer problems, social media, and home-based businesses can flourish with the right conversations. You'll love listening as Tony shares how his life adventure has created an income stream for his computer repair business and his podcast.Techy Tony shares his insight on :Finding your whyHow to focus your marketingWhat relationships really mean...
2020-12-2348 min
The Summit PodcastLeadership is More Than a BuzzwordBeing given a leadership position does not make you a leader, it makes you a manager. In most organizations, the term leader is represented by "the boss." What does it take to effectively lead when you aren't the boss?Chris Lin, a human capital professional with a passion for activating leadership from every corner of a company, sits down with Kyle and they discuss what leadership really is and how everyone inside an organization has a voice. Chris shares his leadership principles on:How to be an effective leaderWhen to lead upWhere organizations can fin...
2020-12-2249 min
The Summit PodcastConnect and Sell on LinkedIn Without Spamming Your AudienceOutreach culture is in a fever pitch and everyone on LinkedIn knows there is value in using it as a sales tool, but what happens when outreach is lazy? Getting the most out of connections on LinkedIn isn't a spray and pray numbers game. It's about following a process.Michal Bohanes has a unique three-step process to help sales professionals connect and sell effectively on LinkedIn. Some might call this a relationship growth hack, but Michal take the mystery out of outreach and puts personal back into personalization.In this episode find out how to:U...
2020-12-2148 min
The Summit PodcastEverything You Need to Know About Email Marketing Today2020 was the year email was supposed to die, then COVID hit and every company reached back to 2005 and leaned into spray and pray. Why do so many companies get email marketing wrong? Find out in this episode with special guest Lauren Meyer.Sends are up, opens are up, but there is little change in the click rates - what does this mean and why are your customers expecting something different than what you are delivering? In this episode of The Summit Podcast Lauren and Kyle discuss:There is a lot of life left in ema...
2020-12-1852 min
The Summit PodcastSales is a person, not a processSales isn't easy. If it was it wouldn't pay well, and everyone would do it. When companies hire sales people, too often they focus on putting them into a process and making sure it's followed to the letter. But what happens when a potential client doesn't respond well to the process? Should you just move on?If you ask Eddie Green, the number one problem with sales people today is they are focused on following a process and not on building a long term relationship with the human in the sales process. Thus, sales is a person, not a...
2020-12-1749 min
The Summit PodcastHow marketing is changing for The Accidental MarketerDid your career path place you in marketing by accident? Many marketers are converted from other career paths, and for those who find themselves in a situation where they aren't formally trained, there is a lot to learn.In this chat with author Tom Spitale we sit down and discuss the ever-changing dynamics of marketing. Tom shares his insights on:What makes an accidental marketerWhere to turn if you're stuckHow to use other marketers and campaigns to help guide your growthWhen to deploy different tacticsWhy the market is changing so quicklyAbout Tom Sp...
2020-12-1652 min
The Summit PodcastResearch and Personas - You're doing it wrongNo one has 2.3 kids, but most companies speak in generalities when building personas. Anyone who's ever built a persona or an ideal client profile knows targeting is key. Can you have too many personas? How does market research really work?In this episode Matt and Kyle sit down and discuss:How marketers are complicating personasYes there's a ROI on market researchHow to write questions to get real answersWhat you need to know to make personas with revenue impactAbout Matt SeltzerMatt Seltzer is the owner of S2 Research, a L...
2020-12-1557 min
The Summit PodcastEverything You Know about Agile Marketing is WrongWhen someone says Agile Marketing, too often it rooted in buzz words. Agile Marketing is a viable strategy for teams to perform faster and stay focused. But why does Agile Marketing work for some, and others fail miserably?The answer might surprise you. In this episode we sit down with Stephen Brent May, owner of One Foot Over, to discuss Agile Marketing.In this episode, Stephen and Kyle discuss:What is Agile MarketingHow to get the most out of your Agile processWhen is the right time to integrate agile with a client or vendorWho sho...
2020-12-1050 min
The Summit PodcastDriving ROI isn't as hard as you think - The Golden ToiletWhat happens when a sales guy turns into a marketer? They write a book about the best way to grow your business and call it "The Golden Toilet."Steve Brown sits down to talk about his book and practical ways businesses can implement simple changes to realize exponential growth.In this episode Steve and Kyle discuss:What is marketing automation?Where web design misses the markHow you're sitting on your own Golden ToiletWhy growth isn't as difficult as you thinkWho should be thinking about systems and processAbout Steve Brown
2020-12-0949 min
The Summit PodcastNever Surrender - Selling through COVID-19Successful outside sales men and women thrive on interacting with people, excel by reading body language, and build relationships effortlessly. So what happens when COVID-19 takes away the natural selling avenues? They adapt or run the risk of becoming obsolete. Adapting to a stress-filled environment without what makes a rep great, while carrying a huge quota isn't easy. So how do you adapt? Jason Lee shares his experience on navigating restricted relationships, moving goalposts, missing the relational part of selling, and what the last 9 months has been like for an outside sales person.In this weeks...
2020-12-0849 min
The Summit PodcastBack to the Basics - Entrepreneurship, Marketing, Technology and COVIDIn the world of technology, new ideas are boundless. For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market. But what happens when billion-dollar unicorns start to fall flat? Or when the predictive outbound model begins to stall? What will companies do when faced with a pandemic?If you spend anytime chatting with Justin Gray, CEO of LeadMD, you'll quickly realize the answers are rooted in focus. In this episode, Justin shares his unique insight into sales, marketing, technology, and entrepreneurship earned through years of success.Justin and...
2020-12-0449 min
The Summit PodcastShatter glass ceilings - Women leading in Entrepreneurship, Technology, and MarketingEntrepreneurship isn't easy. For some, the idea is born out of technical aptitude. For others, it's about filling a market void. And for a rare few it's about disrupting a market. Tech entrepreneurs are predominately male, so what does that mean for women who have a great idea, product, or see a need in the market?In this episode, we dive into what entrepreneurs are missing in their approach and what female entrepreneurs need to succeed. Loralyn and Kyle discuss:How to successfully launch an ideaWhere to find other like-minded peopleStanding out in a crowdThe challenges of ra...
2020-12-0344 min