Shows
SoundBreakerMastering Digital Marketing & Revenue Sharing with LaTecia JohnsonIn this episode of Soundbreaker, host Bob Shami sits down with LaTecia Johnson, founder and CEO of INGENIUS. LaTecia shares her inspiring journey through the creative industry, drawing from her experiences at major companies like Microsoft, Nielsen, Apple, and A Cloud Guru. They dive into the evolution of digital marketing, real-time revenue sharing, and brand-creator partnerships. Plus, LaTecia discusses her ventures, Visionary Rising and INGENIUS, and offers valuable advice on starting strong, building momentum, and staying focused to achieve success.2024-11-0124 min
3Q3Q Episode Seventy Nine: LaTecia JohnsonNo matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About LaTecia:
...2024-04-0515 min
Music Forward: Industry SessionsNew Tech, The Next Gen, AI, Oh My!New tech announcements and advances in the music business are the norm. Join this panel of tech innovators to hear about new opportunities in spaces you may have never thought about.
Speakers:
Andrew Batey - Co-Founder & Co-CEO, Beatdapp
LaTecia Johnson - Head of Growth, FORMLESS
Dmitri Vietze - CEO, Rock Paper Scissors
Megh Vakharia - Co-Founder & CEO, SymphonyOS
Originally aired: August 2, 2023 @ All Access Fest: Virtual2024-02-0844 min
Big Brother and the Hodling CompanyLaTecia Johnson | Visionary RisingLaTecia Johnson started her career as a songwriter, and over the past decade, she’s forged a career in tech, creating strategies for household names like Apple, Microsoft, and Nielsen. More recently she led strategy for Royal, an on-chain platform for investing in music royalties, delivering category-defining partnerships with artists like Nas, Diplo, and The Chainsmokers. Now she’s gone all in on Visionary Rising, her agency and growth partner for creators, startups, and brands.We chatted about all of that, as well spending a super bowl at Diddy’s house, the importance of owning...2023-04-1949 min
The Creative Brink podcastThe Journey Is EverythingLean in and explore the creator's journey. In this episode, LaTecia discusses key lessons she's encountered this year through embracing rest, not focusing on the destination over the journey, and learning to celebrate small moments of joy. 2022-05-1730 minThe Creative Brink podcastPushing Past GoWelcome to The Creative Brink - an updated take on our creative universe. In this episode, LaTecia is sharing the things she's uncovered about the relationship we have with ourselves and the ways in which we create. She also talks about: Creativity for the sake of creativity Getting back to center How to find your way when you're feeling disconnected Sponsors:LinkedIn Jobs | Post your first job for free at Linkedin.com/CreativesNearside | Go to nearside.com/creatives to sign up for Nearside Business CheckingNYU Tisch Pro | visit tisch...2022-03-0930 minThe Creative Brink podcastExploring the Creative BrinkWelcome to The Creative Brink - an updated take on our creative universe. In this episode, LaTecia is sharing the reason for the podcast's name change, our new direction, and what you can expect when you commit to intentional living as a creator. She also talks about: Her month-long trip to Rio De Janeiro Motivation over discipline Creating Daily goals And, how to raise your vibrations to become the ultimate manifester.Sponsors: LinkedIn Jobs | Post your first job for free at Linkedin.com/Creatives Nearside | Go to nea...2022-02-1034 min
The Creative Brink podcastYou Can't Always Get What You WantIn this solo episode, LaTecia reflects on 2021 and all the lessons this year has taught her about herself and pursuing wildly ambitious goals. She breaks down her top 5 lessons from the year, intentions for the year ahead, and how not compromising on her health journey has completely shifted her life. She also talks about: Balancing health and wellness in an ever-changing world The importance of releasing people and things that no longer serve you Finding yourself in the midst of your creative journey And, much more Sponsors:O-P-E-N | Use Code “CREATIVES” for 30-days free at open-together.com/creativesNearside | Go to nearside...2021-12-2752 min
The Creative Brink podcastCompound EffectsIt's that time of the year again. LaTecia answers questions from the community exploring the impact of consistency across multiple frontiers. Tune in to hear updates on LaTecia's journey of scaling an agency while working full time and lessons she's learned over the last two years navigating business ownership amid a pandemic. She also talks about: How to create optimum productivity environments that work for you The importance of transparency while building your career & company Releasing stagnant energy to welcome in renewing energy in love and friendships Friendships & ongoing communicationSponsors:O-P-E-N | Use Co...2021-12-1647 min
The Creative Brink podcastGreatness Takes Time (LaTecia Solo Episode)In this solo episode, LaTecia tackles the decision-making process creators should follow when recognizing a season of their life has ended. She explores ways to ensure alignment with your spirit and vision, in order to step fully into the next phase of your career, and she fully embraces her next career step. She also discusses: Vibrate Higher Daily - by Lalah Delia Thoughts on raising your vibration to welcome in new opportunities ways to recognize when it's time to shiftSponsors:O-P-E-N | Use Code “CREATIVES” for 30-days free at open-together.com/crea...2021-10-2134 min
The Creative Brink podcastCreating New Rules with Mandela SH DixonLaTecia connects with Mandela SH Dixon, CEO of FounderGym, to discuss the importance of creating new rules, building your tribe, and investing in continuous self-care. The two women discuss Mandela’s history of “firsts, her take on the expansive opportunity available to investors who invest in diverse founders, and how freelancers can benefit from the new creator economy.We also talk about: Finite resources and how to take care of yourself How her priorities have shifted as a mother and founder Showing up as your full self in the worldSponsors:O-P-E-N | Use Code...2021-10-1147 min
The Creative Brink podcastThe Masterful Pursuit of Now with Junae BrownLaTecia sits down with Junae Brown, Founder of Browned 2 Perfection Agency, to discuss the future of the creator economy and digital creators. The two explore Junae's work through Browned 2 Perfection, her insights on creating timely content, and ways to continuously engage audiences. About the Guest: Junae Brown is a Marketing and Event Planning pro from Harlem, New York. The "Beyonce of Marketing", as she is regularly referred to, has always had a passion for connecting people and music. Recognized by both the public and her colleagues for her expertise, Junae has been recently featured in ma...2021-08-041h 29
The Creative Brink podcastDo the Work & Other Truths About EntrepreneurshipIn this episode, LaTecia breaks down her lessons on the importance of doing the work and drowning out the noise.2021-04-0120 min
The Creative Brink podcastPushing through + Leveling Up Creativity with Jay WileIn this episode, LaTecia sits down with recording artist, Jay Wile, to discuss his creative process for his last project "Better Times" and how the artist has adjusted to the new reality for musicians. LaTecia also recaps her experiences during the #BigFreeze that occurred earlier this month in Austin, TX, and how the storm impacted her. About the guest: Jay Wile is a 26-year-old San Antonio, Tx native approaching R&B with a fresh perspective blending elements of funk, pop, and hip-hop into his music. Pulling from his inspirations -- John Legend, Ste...2021-03-0150 min
The Creative Brink podcastHyperfocus + The Future of Work with Ruben HarrisIn this episode, LaTecia sits down with Career Karma’s, Ruben Harris, to discuss the future of work. The two explore Ruben’s work at Career Karma, his big predictions on technology, and how being a creator is a superpower.About the Guest:Ruben Harris is a Bay Area transplant from Atlanta, Georgia where he served as an Advisor for Forge and organized Atlanta's first Healthcare Hackathon.Over the past decade, Ruben has worked with academics, organizers, politicians, and union leaders at Hustle, Honor and AltSchool focused on improving their personalized outreach, healthcare, and e...2021-02-0942 min
The Creative Brink podcastFrom the Ground Up with Arlan HamiltonIn this episode, LaTecia sits down with Backstage Capital's Arlan Hamilton to discuss her book, "It's About Damn Time". The women explore themes creators should be focused on during this time of uncertainty and how they can utilize principles from Hamilton's book to get through any obstacle. About the Guest: Arlan Hamilton’s name is synonymous with success. In 2015, while homeless, she launched her venture capital fund, Backstage Capital. Built from the ground up, Backstage has raised more than $7 Million Dollars and invested in over 130 companies led by high-potential founders who are people of color, wome...2020-05-0618 minThe Creative Brink podcastCreating in the time of CovidI'm breaking down my tips on how creatives can cope during this time of collective reset and reinforcing that you don't always have to look to produce as a way through. Sometimes, simply existing is enough, especially for creative entrepreneurs who are facing feelings of being overwhelmed or feeling out of control. 2020-03-3026 min
The Creative Brink podcastData is the New OilThis one is for the Independent Artist and their team. Spotify Wrapped has released an annual recap for listeners and artists since 2013, with Apple Music joining the fray in the fall of 2019 providing even more streaming data for artists and their teams, it's clear that streaming isn't going anywhere. As the onslaught and influence of data continue across the charts, providing reach will become even more tantamount to the ongoing success of the music industry.Given the shifting tides of digital and the ongoing changes with algorithms, LaTecia breaks down the best ways to use data that i...2020-03-0430 min
The Creative Brink podcast(he)Art Work with Robin J.In this episode, LaTecia discusses how creators can protect themselves in the digital age and sits down with guest, Robin J. of Indie Creator Society, to explore Robin's experience and journey as a creative entrepreneur. Starting as a brand strategist and editor, Robin J. has spent her career as an advocate for creative talents and entrepreneurs from the walls of record labels to media organizations. For four years, her music discovery platform The TakeOvah filled the void of quality press for emerging artists as mainstream musicians dominated the airwaves and most large publications.Expanding her s...2020-02-2157 minThe Creative Brink podcastHow Creators Can Secure High Value PartnershipsThis episode breaks down the best ways to secure strategic partnerships and sponsorships to build brand traction, expand your customer base, access resources, and stimulate revenue growth for creatives and creative-focused companies. LaTecia, CEO of Visionary Rising Agency, and an advertising career spanning 10+ years outlines areas Marketing Directors examine during the review process; how to make your pitch stand out, and things to do in daily operations that will increase the chances of securing long-term sponsorship opportunities from the brands you love.Also discussed: Mutually beneficial partnerships KPI's to ensure the return of investment is beneficial...2020-02-0431 minThe Creative Brink podcastCreating Your Legend (Kobe Bryant Tribute)Remembering the giant that was Kobe Bryant. This episode features 8 Lessons LaTecia learned from being a fan of the prolific star and how creative entrepreneurs can continue using the mamba mentality to craft their own legends. 2020-01-2927 minThe Creative Brink podcastThe Creative Brink podcast (Trailer)2020-01-0700 minThe Creative Brink podcastLessons on the Journey (So, far)In the Season 2 Finale, LaTecia breaks down her top 3 lessons she's learned so far this year through themes explored in the podcast. She recaps an eventful season + drops knowledge on the lessons every creative should be walking away with from the year, so far - here's a hint, being a catalyst for yourself is just the start of the journey, you then have to keep putting in the work. We're excited to wrap up Season 2 and will be back in 2020 for dynamic Season 3. Sponsors:· Soundstripe| Receive 10% off all plans by visiting soundstripe.com/cr...2019-09-2721 min
The Creative Brink podcastHard Work + Patience with Oktober 1stThis week’s episode dives into the Roc Nation & NFL partnership, examining the factors to consider when engaging in strategic partnerships; breaks down the “Tsunami Effect” and how to use it to redefine goal setting for Q4 and beyond.LaTecia also sits down with Oktober1st, a prolific producer from Dallas, TX, who has made a name for himself by working with some of the top names in music, from signing a co-production deal with Maybach Music Group in 2009 to reinvesting in and helping to craft the sound of independent artists like Jayson Lyric, S. Fre...2019-09-031h 10The Creative Brink podcast"Build the Future Now"In this solo episode, LaTecia reflects on the lessons she's learned while guiding a startup through multiple pivots, celebrating 3-years in business, building a team, pivoting toward success and gaining a better understanding of the difference between a founder and CEO. Sponsored by: Anchor.FM Skillshare | Exclusive offer for Creatives on the Rise Listeners. Visit www.skillshare.com/rising for 2-months of unlimited classes. Soundstripe | Receive 10% off all plans. Find more love at creativesontherise.comlearn more at www.creativesontherise.com2019-08-0935 minThe Creative Brink podcastI'm a Hustler, BabyIn this episode, LaTecia talks all things entrepreneurship including mentality shift and the importance of focusing on the work. She also discusses the launch of the Blueprint Collective: Retreat + Mastermind Experience designed to help creative entrepreneurs level up their output and lock in on the most important elements of success. Resources: Blueprint Collective Visionary Rising Sponsored by: Anchor.FM Skillshare | Exclusive offer for Creatives on the Rise Listeners. Visit www.skillshare.com/rising for 2-months of unlimited classes. Soundstripe | Receive 10% off all pl...2019-07-2624 min
The Creative Brink podcastGenius Level Talent with Brianna DeMayoIn this episode , LaTecia talks about the power of discovering your inner genius as a creative entrepreneur (realization), identifying the habits preventing you from getting to the next level and what you can do to break the habits in order to manifest the creative career you desire. She also sits down with Brianna DeMayo, the founder of Taste Creators, a full service agency aimed at helping artists and their teams have successful careers on their own terms. With a decade of artist development and marketing experience, Brianna has coached, represented and booked hundreds of artists and aspiring entrepreneurs from...2019-07-161h 27
The Creative Brink podcastNavigating the Art of ManifestationIn this week's episode, LaTecia breaks down the elements of using the power of manifestation to change every aspect of your life, how changing her relationship with money transformed her business, and examines a key element of her life: "SMALL STEPS EACH DAY LEAD UP TO BIG GAINS". This episode is sponsored by Anchor.FM and The Infatuation App. Follow @LaTeciarising everywhere on social media.Have thoughts about the episode or want to go deeper? Share on social media using the hashtag #RiseOfTheCreatives.2019-07-0230 min
The Creative Brink podcastWalk it like I talk it with JonLouis GonzalesIn this episode, LaTecia discusses the importance of locking in on your goals, getting out of the habit of perception-based anything, and breaking down the key things creative entrepreneurs can do today that will help secure the bag tomorrow. She also interviews guest, Jonlouis Gonzalez, an amazing painter out of Miami, Florida, who went from working 3 jobs and selling $80 prints in his spare time to working with some of the biggest brands in the world like NASA, Saks Fifth Avenue, Billionaire Boys Club, and a whole lot more! This episode also features the "Pass th...2019-06-181h 10
The Creative Brink podcastLove, Success + Other ThingsIn this episode, LaTecia discusses the conversations creatives have with themselves and others, examines ways to unlearn the false narratives we often tell ourselves in pursuit of our overarching goals, and the importance of balancing mental health with focused commitment in order to elevate to the next level. This episode also features the first "Pass the Aux" segment, which celebrates the music of Lizzo, highlighting songs from her album "Cuz I Love You". Links to items mentioned in this episode:"Love, Success + Other Things" Playlist: https://apple.co/2VzuNJE"Cuz I Love Yo...2019-05-1438 min
The Creative Brink podcastHustle + Motivate with Lynn BanksIn this episode, LaTecia grapples with the loss of Nipsey Hussle and what that means for the culture of Music + Tech. She also discusses how creative entrepreneurs can use grief to help propel them to the next phase of creation. Guest, Lynn Banks of Icon Island and The Famous Factory, breaks down her road to success, emerging trends artists should have on their radar, changes to the label model as we know it, augmented reality, #soberliving in the entertainment industry, and ways brands can effectively monetize their content without losing the essence or attention of their audience. 2019-04-171h 37
The Creative Brink podcastSXSW Recovery: Self-care Beyond the hashtagIn this episode, LaTecia recaps her favorite sessions from SXSW, here’s a hint: Bozoma Saint John’s keynote session brought down the house, covering everything from cultural appropriation and the importance of showing up as your full self in any space you inhabit. This episode also includes tips on self-care as a creative entrepreneur and the importance of restoring yourself so that you can pour from a full cup. Notes for this episode:Bozoma Saint John's #SXSW Keynote: https://youtu.be/0uKRNLQX8Cc2019-03-2527 min
The Creative Brink podcastTurning the Corner with Netta DobbinsIn the first episode of Season 2, LaTecia focuses on the need for persistence and the art of the pivot when contemplating the next level as a creative entrepreneur. She also sits down with Netta Dobbins, a New York based Strategist and Cofounder of Mimconnect - a platform and resource group for Minorities in Media. The women discuss their shared journey through advertising and media, Netta's motivation for co-creating the Mimconnect community, and various ways to overcome obstacles that can sometimes keep entrepreneurs from moving forward in pursuit of their passion and purpose. 2019-03-0550 min
The Creative Brink podcastCreatives on the Rise : Season 2 TrailerWe're back for Season 2 and bringing even more episodes, resources, and insights from guests who've successfully made the jump from side hustle to full throttle in pursuit of their goals. Episode 1 premiers 3/5/19, stay tuned!2019-03-0100 min
The Creative Brink podcastA Catalyst for Myself + OthersIn this episode, LaTecia reflects on the year she's had + the importance of recognizing when it's time to close a chapter. She breaks down a series of steps taken to create boundaries in personal + professional relationships, how she came to terms with the realization that she was her biggest barrier to success and how her time as part of Founder Gym changed her perspective on the importance of community. Follow @LaTeciarising everywhere on social media: Twitter: https://twitter.com/LateciaRising, Instagram: https://www.instagram.com/lateciarising, and Facebook www.facebook.com/latecia.rising. Have t...2018-12-1344 min
The Creative Brink podcastHustle Sold Separately with Tru DefIn this episode, LaTecia breaks down the importance of saying "no" to others so you can say "YES" to yourself. She also chats with Tru Def, CEO of Dreams Come True Records, about his deal with Roc Nation's Equity Distribution, navigating the cycle of entrepreneurship, balancing consistency with protecting your energy, and keys to maximizing your creative input to receive exponential results.2018-10-231h 20
The Creative Brink podcast"They Call Me a Wanderer" with Ashley WilliamsIn this episode, LaTecia and Ashley, aka LIONSROAM, dissect what it's like to exist in spaces not designed to be occupied by black bodies, the impact of being a black woman, and delve into the importance of self-care + community as one navigates their life and career.2018-10-031h 29
The Creative Brink podcastEstablishing Authentic ConnectionsIn this episode, LaTecia breaks down her quick tips on authentic branding, validation through the eyes of others, and finding your worth in healing as you progress toward your goals.2018-09-2120 min
The Creative Brink podcastThe Creative’s Journey with Kadeem OlijahIn episode 3, LaTecia and guest, affluent photographer, Kadeem Cobham aka Arrogant Watcher, dive into the importance of running your own race, learning how to tune out naysayers to become your biggest advocate and provide insight on working with big brands while recapping their shared Grammy's experience and more.2018-09-051h 27
The Creative Brink podcastNavigating the "Glow Up" with EQ Hire's Kelechi AgwunobiIn episode 2, LaTecia delves into the phaseology of the glow up, how to handle when the people around you change, the importance of discernment and sits down with EQ Hire's Kelechi Agwunobi who went from working in Big 4 accounting to running his own company revolutionizing the recruitment process so that it considers emotional intelligence as a valuable metric to predict success.2018-06-151h 09
The Creative Brink podcastLessons for the Rise with Sarah BadranIn the premiere episode, LaTecia introduces the concept behind the podcast and sits down with Sarah Badran, a career publicist who has made a career out of helping creative entrepreneurs and musicians elevate their brands and navigate the entertainment industry. This episode explores Sarah's creative process, what she looks for in clients, and lessons she has learned on her way to building a sought-after roster and a reputation as one of the rising creators in the music industry. 2018-05-041h 17