Shows
Catching Up With CUB#238 Lachlan Rowston - Building Strength, Mind & BodyDaniel catches up with Lachlan Rowston, Co-founder of LOCKEROOM, a premium gym designed for high-performing professionals. Opening his first gym at just 21, he and his business partner have since launched three more locations while also co-hosting Australia's No. 1 fitness podcast, The Mind Muscle Project. Daniel and Lachlan discuss the journey of growing LOCKEROOM into a national success story and his experience training elite professionals. They speak about the key principles of health and fitness, fat loss and muscle gain, and how to optimise performance through supplements.
2025-02-1656 min
UltraGrowthScaling a Fitness Business to Serve Top Executives - Lachlan Rowston | EP129In the latest episode of the UltraGrowth podcast, I had the privilege of interviewing Lachlan Rowston, co-founder of The Locker Room, an elite gym in Sydney, Australia, that caters to high-performing executives. As someone who understands the challenges of balancing a demanding career with personal well-being, Lachlan shared invaluable insights into how elite executives can achieve optimal health and fitness despite their busy schedules.
Lachlan’s journey into fitness coaching began with a desire to transform how executives view their health. He realized that for high achievers, time and energy are limited, and their fitness routines needed to...
2024-11-2645 min
Agency#43 - The Mindset Powering Australia’s Most Elite Gym | Lachlan RowstonIn this episode of the Agency podcast, we speak with Lachlan Rowston, one of Australia’s most well-known and respected fitness entrepreneurs, about his Gen 2 gym model, overcoming market saturation, challenging the traditional gym status quo, strategies for building a loyal client base and much more.
(00:00) Intro
(03:46) Gen Two Fitness
(07:31) Subscription Models
(12:01) Centralized Programming
(16:31) Navigating Business Growth
(21:31) Upfront Payments
(25:46) Operating During a Pandemic
(32:01) Lessons from Lockdown
(35:31) Business Strategy Shifts
(40:01) Systematic Community Building
(44:01) Managing Client Engagement
(48:01) Ba...
2024-10-041h 33
The Balanced Leader PodcastKey Fitness Strategies for Busy Leaders with Lachlan RowstonSend us a textIn today’s episode of The Balanced Leader podcast, I sat down with Lachlan Rowston, co-owner of the Lockeroom Gym, a podcast host and a personal trainer. This episode is all about how leaders can integrate regular exercise and healthy habits into their busy lifestyle. We covered a lot of ground including the benefits of fitness for leaders in high-pressure roles, strategies for maintaining consistent exercise routines despite those demanding schedules, and advice on starting and sustaining a fitness journey. A couple of things to note before you to listen to thi...
2024-09-0847 min
Inside The LockerWelcome To The Inside The Locker PodcastThe Lockeroom Gym Podcast is crafted exclusively for business executives. Hosted by Lockeroom co-founders Lachlan Rowston and Raph Freedman, former hosts of Australia’s top health and fitness podcast, The Mind Muscle Project. Each weekly episode delivers one essential, science-backed health and fitness topic in 15 minutes or less. Gain access to exclusive advice, tips, and tools previously available only to Lockeroom's executive clients. Transform your life with practical insights on weight loss, strength, fitness, and overall well-being, from the fastest-growing private gym in Australia. Join the 30 Day Health Optimisation Blueprint For Executives: http://lockeroomgym.com/blueprint ...
2024-07-2902 min
Chew the FatLachlan Rowston: Australia’s Most Exclusive Gym, Where Only Business Execs Can Gain Entry🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.
Join Frank in this episode as he chats with Lachlan Rowston,
Co-founder of Lockeroom, a private gym in Sydney for business executives.
After a successful career as a CrossFit athlete and gym owner, there was interest among his existing clientele for something more bespoke and premium. Sydney’s Lockeroom is a gym with only 100 members, focusing on high flyers and offering great networking opportunities. The weekly fee to train alongside leaders, CEOs and executives with access to personal trainers, ranges from $300...
2024-07-2245 min
Profit Made SimpleBespoke Fitness Solutions to Achieve High-End Clients (with Lachlan Rowston)Forget crowded gyms and generic workouts. The fitness industry is experiencing a revolution with the rise of high-end, personalised training for elite clientele. In this episode, we're joined by Lachlan Rowston, the co-founder of Lockeroom – a gym designed specifically for top-tier executives seeking a transformative fitness experience. Lachlan isn't just changing the game for business leaders, he's setting new benchmarks in client satisfaction and operational excellence. Tune in as Lachlan dives deep into the strategies behind Lockeroom's success and shares his cutting-edge insights into the future of personalised fitness for the elite. This episode is packed with actionable tips you...
2024-06-2527 min
Fitness Business Asia PodcastKnow Your Client. Fill Your Gym: Lachlan Rowston and Raph Freedman of Lockeroom in SydneyWe welcome back old guests and friends of the show, Lach and Raph from Lockeroom Gym in Sydney and Mind Muscle Project Podcast. We discuss how they've smashed their original 100 member target for their high end gym and opened another location in central Sydney, and how knowing their target market has helped them achieved this. GUEST RESOURCES Lach Rowston LinkedIn Raph Freedman LinkedIn Lockeroom Gym THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find an...
2024-06-191h 02
Back To The PresentPressure to Prevent Coasting | w/Lachlan RowstonWe all seem to have a natural tendency for the path of least resistance, and at the same time most of us realise resistance is required for growth, both physically and mentally. It is our relationship to this resistance that I find beyond interesting and a huge difference between those doing what they love to do and those who are not.
Lachy is apart of the former. His experience in the health, fitness and business industry is highly regarded, and yet his desire to do more and keep growing & learning never seems to fade.
2024-04-021h 18
The TeamBuildr PodcastEpisode 29: 100 High-End Members in 12 Months - How Lockeroom Grew With One ToolHewitt Tomlin, Raph Freeman, and Lachlan Rowston sit down and talk about the growth of Lockeroom over the past year. They discuss how one specific tool has helped them create a positive member experience for the high-end members that they serve.
2022-10-3159 min
The Active Life PodcastOperating a High End Fitness Facility w. Lachlan Rowston | Ep. 140The Active Life team of doctors and coaches have developed four programs for you to choose from: back, shoulders, legs and total body. Kiss your aches and pains goodbye and finally feel great again. Learn how bulletproof programming can help you using the link below. www.activelifeprofessional.com/bulletproof Today on The Active Life Podcast, Dr. Sean interviews Lachlan Rowston. Lachlan is one half of the “My Muscle Project” and Locker Room Club. In this episode we discuss running a gym with a $1,200 monthly membership fee and what it takes to opera...
2022-04-0459 min
Live Life In SneakersLachlan Rowston & Raph Freedman on the business of fitnessFitness industry titans Lachlan Rowston and Raph Freedman are the enterprising fitness and wellbeing authorities behind the multiple studio brand Creature Fitness, Australia’s lead fitness podcast The Mind Muscle Project, PEAK chocolate and new Sydney-based studio Lockeroom. Their multi-disciplinary training philosophy culminates over eleven years of shared industry experience in the local market and have placed them at the top of the fitness ladder. Having amassed almost 900 guests on their own podcast, Rowston and Freedman have had access to some of the worlds brightest fitness and health minds over the past 7 years, opening their minds and pr...
2021-08-1841 min
Mentorship Exposed219. Lachlan Rowston from The Mind Muscle Project on what it takes to be a successful entrepreneurIn this episode, I speak to Lachy Rowston from MMP on:
- what it takes to be a successful entrepreneur
- top books for learning business
- the mindset you need to adopt for success
- nutrition
- fitness non-negotiables AND SO MUCH MORE!
Lachy's Links:
https://www.instagram.com/lachyrowston/
https://www.lockeroomgym.com/
https://themindmuscleproject.com/
https://creaturefitness.com.au/
Thanks for listening!
- Work With Me! Book a meeting below
https...
2021-07-0559 min
Fitness Business Asia PodcastThe Lockeroom Story: Building Australia's Premier Gym For 100 Industry & Business Leaders with Raph Freedman and Lachlan RowstonLach and Raph from the Mind Muscle Project podcast come onto the show for a deep dive into their new project, Lockeroom Gym in Sydney's CBD. Lockeroom is one of the strongest examples in today's fitness industry of positioning and knowing their client. You'll take many big lessons from their story in terms of concept, branding and marketing. GUEST RESOURCES Lockeroom Gym Website Lockeroom Gym Instagram Raph Freedman on LinkedIn Lachlan Rowston on LinkedIn SHOW RESOURCES Jack Thomas on Li...
2021-03-2255 min
Give It A Nudge2 of the most impressive fitness entrepreneurs Australia has ever produced Lachlan & Raphael2 of the most impressive fitness entrepreneurs Australia has ever produced Lachlan Rowston & Raphael Freeman. Founders of The Mind Muscle Project, Creature Fitness, and now their 3rd and most exciting project LOCKEROOM, they talk about this exclusive Premier Gym for only 100 Industry & Business LeadersBecome a supporter of this podcast: https://www.spreaker.com/podcast/give-it-a-nudge--4623437/support.
2021-03-0346 minCatching Up With CUB#43 Lachlan Rowston & Raphael Freedman - The Business of HealthDaniel catches up with Lachlan Rowston & Raphael Freedman, the Co-Founders of Creature Fitness and LOCKEROOM. Besides innovating the Australian gym industry, the two also run the country's #1 fitness podcast 'The MindMuscleProject', educating listeners on health, nutrition and exercise. Daniel, Lachlan & Raph discuss the present & future of the fitness industry, how 'The MindMuscleProject' became one of the leading fitness podcasts in the world and speak about ways to improve your overall health and performance.
2020-11-271h 58
Secrets To Their Fitness Business SuccessEp 16 – How COVID Space Restrictions Led Raphael Freedman and Lachlan Rowston to a More Profitable Business Model, with Great Revenues, Happier Clients and StaffRaphael Freedman and Lachlan Rowston are known for their 300+-episode strong podcast, The Mind Muscle Project. They’re also known for their Sydney, Australia-based gym Creature Fitness, which since they joined NPE, grew from one to three locations and increased revenues to more than $1 million a year.There was a problem: Their business model was based on group training, and that was suffering from increasing commoditization. Competitors such as F45, CrossFit, and Orange Theory were flooding the market with group training offers, and putting pressure downward on prices. Raph and Lach were looking for a...
2020-10-0100 min
Beyond The MirrorFW 54 - The Death Of CrossFit With Lachlan RowstonIn today's episode I welcome back Lachlan Rowston, Co-Founder of The Mind Muscle Project. We have a fascinating chat about what is going on within the CrossFit organisation and wider community, as well as what the future might look like. We also chat about the difference between training for health and training for performance. We cover a lot of ground including the risks of over-training and injuries.
2020-06-191h 06Beyond The MirrorFW 54 - The Death Of CrossFit With Lachlan RowstonIn today's episode I welcome back Lachlan Rowston, Co-Founder of The Mind Muscle Project. We have a fascinating chat about what is going on within the CrossFit organisation and wider community, as well as what the future might look like. We also chat about the difference between training for health and training for performance. We cover a lot of ground including the risks of over-training and injuries.
2020-06-191h 06
The Strong Coach PodcastMind Muscle Project on the Future of FitnessLachlan Rowston and Raph Freedman are shaping the future of fitness with the Mind Muscle Project. Without clarity and direction in your business, how can you determine whether or not your strategy is effective? Prioritize your vision and set your course!Get your 6 figure coaching foundation. Scroll down and click “Get Free Access”https://www.thestrongcoach.com On social media we share how to grow your coaching business. Follow us: Facebook - https://www.facebook.com/pages/category/Education/The-Strong-Coach-1836711473110013 Instagram - https://www.instagram.com/thestrongcoach Insta...
2020-05-2157 min
The Bledsoe ShowMind Muscle Project on the Future of FitnessLachlan Rowston and Raph Freedman are shaping the future of fitness with the Mind Muscle Project. Without clarity and direction in your business, how can you determine whether or not your strategy is effective? Prioritize your vision and set your course!Get your 6 figure coaching foundation. Scroll down and click “Get Free Access”https://www.thestrongcoach.com On social media we share how to grow your coaching business. Follow us: Facebook - https://www.facebook.com/pages/category/Education/The-Strong-Coach-1836711473110013 Instagram - https://www.instagram.com/thestrongcoach Insta...
2020-05-2157 min
The Mindset AdvantageThe Mind Muscle Connection with Lachlan and RaphThis week on The MiFit Podcast I had the honor in chatting with Australian’s finest, Lachlan Rowston and Raph Freedman. These two legends are insanely knowledgeable for their age and have a deep passion for all things fitness. Most people know Raph and Lachlan from The Mind Muscle Project, Australia’s fittest podcast which as been featured in Men’s Health and also has over 4 million downloads! Lachlan and Raph also own three gyms in the Sydney area and are now looking into business coaching for gym owners and trainers. This is a special episode to me beca...
2019-12-171h 18
Strength & Scotch: Get Fitter While Enjoying LifeSS 242 - Journaling for Athletic Performance w/ Lachlan Rowston from The Mind Muscle ProjectToday, Grant and Heavey discuss the power of journaling with Lachlan Rowston, host of The Mind Muscle Project Podcast. He is also the author of The Training Journal. Plus, more information about Laphroaig, specifically, about the region where it’s made.
2019-07-3052 min
The Smith Vibes PodcastEp 16 Lachlan Rowston ; Age is just a number for a successful entrepreneurLachlan Rowston is one of the hosts at The Mind-Muscle Project and co-owner of 3 gyms, Creature Fitness in Sydney Australia.
He Studied in exercise Physiology and Digital media.
This young dude is one of the really successful entrepreneurs in the fitness industry, creating a community not only in his gym but also all over the world. His podcast his great, the content and guest that goes on the show released so much knowledge and experience that it has inspired me to create one of my own.
On today's show we were able to con...
2019-05-0744 min
Words With OzLachlan Rowston and Raph Freedman | The Mind Muscle Team : WWO Podcast - Episode 54 FUN WITH MATES TO SERIOUS BUSINESS. Lachy and Raph from The Mind Muscle Project podcast join Oz on the show this week. Not only are they hosts of the ever popular podcast but they also own or co-own numerous business ventures. Competitors in Crossfit, the duo have experience at regional level both individually and as part of a team. Their minds work in a fascinating way and their focus, determination and will to learn is evident throughout this conversation. Lachy & Raph's specific essay question was: "There is an aura of confidence t...
2018-09-0200 min
The Airborne Mind Show#61 - The Training Journal: Accountability For Your Gains w/ Raph Freedman and Lachlan RowstonToday my guests are Raph and Lachy from The Mind Muscle Project. They are the go-to health and fitness podcast in Australia. We nerd out on podcasting, journaling, and how to achieve your #1 fitness goal in 100 days.Show Notes:(6:16) – Podcasting(27:37) – Gems that spark light bulb moments(32:23) – The Training Journal(39:44) – 5 Why’s Theory(52:52) – Underestimating what we’re capable of in 100 days👋🏽 Connect with Raph and Lachy:Website: http://themindmuscleproject.comConnect with me:Pod Mahal Website: https://podmahal.comPersonal Website/Blog: https://mizhq.c...
2017-10-101h 23
The Chief Life Podcast#80 – The Mind Muscle ProjectThis week we interview Lachlan Rowston and Raph Freedman from The Mind Muscle Project. These boys are part owners of CrossFit Creature in Sydney where they have 3 locations. Raph also is part owner in Peak chocolate. Together they have their energy spread over a...
The post #80 – The Mind Muscle Project appeared first on The Chief Life.
2017-07-2600 min