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Keys to the Market PodcastEpisode 46: Working During the Holiday'sThe holiday season is here, and while it brings cheer and celebration, it also adds unique challenges to the workplace. In this episode, we explore strategies to stay productive, balanced, and joyful during one of the busiest times of the year. Whether you're managing end-of-year deadlines, juggling family obligations, or working in industries where the holidays mean peak season, we’ve got you covered. Tune in for practical tips on managing stress, staying motivated, and making the most of the festive spirit—even when you’re on the clock. Grab your favorite holiday drink and join u...2024-12-0321 minKeys to the Market PodcastEpisode 45: Dissecting the Arkansas Real Estate ContractThis week on Key's to the Market Podcast, we sit down and dissect the Arkansas Real Estate Contract! We discuss key points and timelines that are often times looked over and can be big mistake to your business and your clients! 2024-11-051h 04Keys to the Market PodcastEpisode 44: Open HousesOn this episode of Key's to the Market we are discussing Open Houses! Open Houses can be a great way to capture FREE leads. We discuss how to market your open houses and the how to be safe when hosting an open house! 2024-10-2212 minKeys to the Market PodcastEpisode 43: The World of InsuranceIn this episode of Key's to the Market, we dive deep into the world of insurance with special guests Courtney Sequin and Kaylee Creed from CK Allstate Agency. Join us as we explore the essentials of personal and business insurance, uncover common misconceptions, and discuss how to choose the right coverage for your needs. Courtney and Kaylee share their expertise on everything that comes with the world of insurance. This episode is packed with valuable insights to help you make informed decisions about your insurance needs. Tune in to gain a better understanding of how...2024-10-1538 minKeys to the Market PodcastEpisode 42: Rules, Regulations, and Realities of HOAsWelcome to "Rules, Regulations, and Realities of HOA's" your essential guide to navigating the world of Homeowners Associations. In this podcast, we’ll explore what an HOA is, how these communities are managed, and the critical aspects you need to know as an agent helping a buyer naviagate purchasing a home in an HOA subdivision. Join us as we break down the fundamentals of HOAs, from their purpose and governance to the day-to-day operations that keep these communities thriving. We’ll dive into important topics like what to look for when considering an HOA, the significance of the B...2024-10-0821 minKeys to the Market PodcastEpisode 41: Fall Marketing Ideas As the leaves change and temperatures drop, it’s time for realtors to embrace the vibrant opportunities that fall brings! In this episode, we dive into creative and effective marketing strategies tailored for the autumn season. From hosting cozy open houses with seasonal treats to leveraging social media for fall-themed content, we explore innovative ways to connect with clients and stand out in a competitive market. Join us as we share tips on community engagement and unique events that resonate with buyers and sellers alike. Whether you’re a seasoned agent or just starting out, this episode will...2024-10-0119 minKeys to the Market PodcastEpisode 40: Realtor SafetyIn this episode of Key's to the Market, we discuss the critical topic of realtor safety. Join us as we explore strategies for staying safe while navigating open houses, showings, and client meetings. We’ll cover the latest technology and apps designed to enhance your security on the job. Whether you’re a seasoned agent or just starting your career, this episode is packed with actionable insights to help you protect yourself and your business. Tune in and empower yourself with the tools you need to stay safe in the real estate world! We met with...2024-09-2413 minKeys to the Market PodcastEpisode 39: The In's and Out's of New ConstructionIn this episode of "Key's to the Market,” we dive deep into the world of new construction from two critical perspectives: the realtor and the buyer. For realtors, we explore the unique challenges and strategies involved in guiding clients through the new construction process. Discover how to effectively collaborate with builders, manage expectations, and stay ahead of industry trends. For buyers, we break down the essential steps in turning a vision into reality, from selecting the perfect lot to understanding contracts and financing options. Learn how to make informed decisions and avoid common pitfalls. ...2024-09-1733 minKeys to the Market PodcastEpisode 38: Working ParentsWorking in real estate full time or part time as a parent can be challenging. As a mom of 6, Jessica shares how she has managed being a mom while also running 5 real esate offices and being a top producer! Listen and see how she does it! 2024-08-2118 minKeys to the Market PodcastEpisode 37: Q&A'sThis week we gathered a list of questions from listeners and agents in our market place. Take a listen to see what we have to say! 2024-08-0631 minKeys to the Market PodcastEpisode 36: Changes to the Real Estate IndustryThere are lots of changes coming to the real estate industry in just a few short weeks! Learning how to navigate these changes are crucial to your career. Take a listen to this weeks episode to learn what the changes are and how to do business moving forward. For more information visit the NAR website directly at https://www.nar.realtor2024-07-3036 minKeys to the Market PodcastNavigating Commercial Real EstateHas commercial real estate every interested you? This week we have a guest speaker, Eric Shelnut, join us to discuss commercial real estate! 2024-07-2339 minKeys to the Market PodcastEpisode 34: Taking the Emotions out of Real EstateWorking in, buying, and selling Real Estate can bring out LOTS of emotions!! In this episode we discuss how to take the emotions OUT of your real estate transactions! 2024-07-0931 minKeys to the Market PodcastEpisode 33: Vacation Mode ONWorking in the Real Estate industry, vacations are definitely a must! Join us this week to learn how to navigate your business while on vacation and how to prepare! 2024-07-0216 minKeys to the Market PodcastEpisode 32: Down Payment Assistance with Megan CristMegan Crist joins us again this week to discuss down payment assistance programs and how it can benifit buyers in todays real estate market! 2024-06-1819 minKeys to the Market PodcastEpisode 31: What you need to know about financing on Mobile HomesThis week we have guest speaker, Megan Crist, with Guild Mortgage in Benton, Arkansas join us to discuss mobile homes and the process of obtaining financing on mobile homes! Some think that financing a mobile home is difficult but you may be suprised! Tune in and listen to what Megan has to say! 2024-06-1118 minKeys to the Market PodcastEpisode 30: How to Revive a Stale ListingThis week on Keys to the Market we discuss how to revive a stale listing! Do you have a listing that's been sitting on the market for a while? You might want to take a listen! 2024-05-2822 minKeys to the Market PodcastEpisode 29: NAR Settlement Part 22024-05-1429 minKeys to the Market PodcastEpisode 28: Fair Housing2024-05-1329 minKeys to the Market PodcastEpisode 28: Fair HousingApril is Fair Housing Month so Step into the world of Fair Housing with us! We dive into the critical topic of fair housing in the real estate industry. We explore the context, its lasting effects, and the importance of fair housing laws. Tune in to learn about the challenges, progress, and initatives shaping the future of fair housing. Fair Housing Action Plan: ACT! (nar.realtor)2024-04-3030 minKeys to the Market PodcastEpisode 27: Let's talk Home Inspections with Brandon BallThis week we have guest speaker, Brandon Ball, with BLB Home Inspections on the podcast to share the importance of getting a home inspection. We go over what exactly a home inspector inspects, the process, why you need a home inspection, and answers many more questions! Be sure to tune in! 2024-04-2427 minKeys to the Market PodcastEpisode 26: Our Take Away's from Ninja Selling: Part 2On Part 2 of Our take away's from Ninja Selling we discuss the buyer and seller process. 2024-04-1732 minKeys to the Market PodcastEpisode 25: Our Take Away's from Ninja TrainingLast week Jessica spent 4 full day's at the Ninja Training in Little Rock, AR. She had so many take away's we wanted to sit down and share the main take away's with you! 2024-04-1036 minKeys to the Market PodcastEpisode 24: Appraiser Q & A Part 2This week we continue with out Q & A's with appraiser, Rick Bertrum! 2024-03-2648 minKeys to the Market PodcastEpisode 23: Appraiser Q&A Part 1Join us in this episode as we dive into the world of real estate appraisals with Rick Bertrum, a seasoned professional with years of experience in the industry. Our guest provides invaluable insights into the intricate process of property valuation. In this enlightening conversation, we explore the methodologies and factors that appraisers consider when determining the value of a property. From market trends and comparable sales to the nuances of location and property condition, our guest sheds light on the complex variables that influence appraisal outcomes. Discover the challenges and rewards of the appraiser's profession...2024-03-1937 minKeys to the Market PodcastEpisode 22: Navigating the Gray Area: Exploring Dual Agency in Real EstateWelcome to "Navigating the Gray Area," where we dive deep into the complexities of dual agency in real estate. In this episode, we shine a spotlight on the often misunderstood concept of dual agency. Dual agency occurs when a real estate agent represents both the buyer and the seller in a transaction. While this arrangement can offer convenience and efficiency, it also raises significant ethical questions and potential conflicts of interest. Join us as we explore the intricacies of dual agency, discussing its pros and cons, legal implications, and best practices for agents. W...2024-03-1233 minKeys to the Market PodcastEpisode 21: Authentic MarketingJoin us as we discuss authentic marketing on this week of Keys to the Market Podcast! From genuine storytelling to building trust with your clients, we explore the strategies and techniques that resonate and connect in today's crowded digital landscape. Discover how authenticity can elevate your brand and create meaningful relationships with your clients. 2024-02-2728 minKeys to the Market PodcastEpisode 20: Title Work and the World of Title FraudTitle work and title fraud are crucial topics in the realm of property ownership and real estate transactions. In this podcast, we delve into the intricacies of title work, exploring how it determines legal ownership of property and safeguards against title fraud. From understanding the role of title searches and insurance to identifying common red flags for fraudulent activities, we aim to equip listeners with valuable insights to navigate the complexities of real estate transactions confidently. Tune in to gain a deeper understanding of title work and how to protect yourself from title fraud.2024-02-2041 minKeys to the Market PodcastEpisode 19: Broker 101This week on Key's to the Market Podcast we discuss brokers licenses! Have you been thinking about taking your broker course? Trying to decide what the pro's and con's are and if its worth your time? We discuss the different types of brokers, what the point of becoming a broker is, and what it takes to become a broker! Take a listen! 2024-02-1325 minKeys to the Market PodcastEpisode 18: Working with difficult Agents & ClientsWith every job you run into working with difficult people. Especially in the real estate world.. As Real Estate Agents it's our job to walk our clients through their transaction with education and excpectations upfront so help avoid difficult situations. Join Lacy and Jessica as they discuss how they deal with working with difficult agents and clients! 2024-02-0643 minKeys to the Market PodcastEpisode 17: Time blocking, Schedules, Accountability, and more....In Epiosde 17 we talk about time blocking, schedules, accountability, and more! Does time blocking really work? How do you time block? Do schedules create consistancy in your business? Take a listen to find out! Let us know what tools you use to time block/creating schedules! We want to know what works for you! 2024-01-3024 minKeys to the Market PodcastEpisode 16: Consumer Guide: Navigating the World of Mortgage LoansIn this episode, we dive into the intricacies of obtaining a mortgage loan as a home buyer. Explore the step-by-step process from understanding credit scores to navigating different loan options. Jake Arey, with Verity Mortgage in Benton, Arkansas shares valuable insights, tips, and considerations to empower you on your home-buying journey. Whether you're a first time home buyer or looking to upgrade, this episode provides essential information to make informed decisions about securing the right mortgage! 2024-01-2344 minKeys to the Market PodcastEpisode 15: Must Have Apps for RealtorsIn this episode of Keys to the Market we go over our MUST HAVE apps that we use daily in our real estate business from prospecting to marketing to saftey, we share it all! Lacy and Jessica's MUST HAVE apps, Forewarn- Saftey Canva Google Calendar Capcut- Video Editor FREE TikTok Facebook (Meta Business Suite) - Schedule out content Linked In Cubicasa-(Measures floor plans) Quickbooks- Track Mileage and Transactions MileIQ- Tack Mileage Chat GBT- C...2024-01-1640 minKeys to the Market PodcastEpisode 14: Legal Insights in Real EstateJoin us as we have a guest speaker this week on Keys to The Market Podcast! Jason Davis, attorney and owner of Davis Firm, PLLC in Little Rock, Arkansas joins us to go over some important topics that we see often in the real estate industry! We dive deep into real estate law and litigation, the ins and outs of evictions, business and estate planning, plus we touch on the Corporate Transparency Act. A few show notes from Jason: Abandoned Property Statute: 18-16-108. Property left on premises after term...2024-01-0955 minKeys to the Market PodcastEpisode 13: Working with SellersExplore our processes of working with sellers in Episode 13 of Keys to the Market! From marketing strategies to navigating negotiations, we cover it all! Learn our process from the time of contact to the closing table! 2024-01-0239 minKeys to the Market PodcastEpisode 12: Working with BuyersExplore the in's and out's of working with buyers in this episode! From understanding each buyers unique needs, to mastering negotiation skills, join us as we delve into the art of creating successful buyer-agent relationships. We go over our step by step process of how we handle working with buyers from the first contact to the closing table! 2023-12-2729 minKeys to the Market PodcastEpisode 11: Working with InvestorsIn this episode of Keys to the Market we dive into the world of real estate and the strategies of working effectively with investors. Join us as we explore the crucial aspects of understanding investor goals, assessing risks, and tailoring investment strategies to meet their unique objectives. Lacy and Jessica share tips on conducting the research for the investors, identifiying off market properties for investors, and how to provide investors with the information they need to make informed decisions. Whether your're a seasoned real estate professional or just entering the field, this episode equips you with the k...2023-12-1921 minKeys to the Market PodcastEpisode 10: Property Managment 101Explore the ins and outs of property managment with us, this week in episode 9 of, Keys to the Market Podcast! We cover, How Jessica got started in Property Managment When to know its time to hire a property manager What property managment companies offer Whether you're a seasoned investor or just getting started in rentals join us to learn all things property managment! If you have questions about property managment or you're interested in investing here in Arkansas and need a property manager contact us at keystothemarketpodcast@gmail.com or call Prime Realty and Property M...2023-12-1231 minKeys to the Market PodcastEpisode 9: Business Overview and Goal Setting for 2024Unlock your success in your real estate business with our 2024 Goal Setting Episode! Join us as we share invaluble insights, strategies, and actionable steps to help you navigate and conquor your real estate ambitions! Don't forget to download our free spreedsheet tracker to help you stay on top of tracking your real estate business in 2024! Download and Copy Here: https://docs.google.com/spreadsheets/d/1tFZOrzt0B-pPSzOUMVWqHH8xgjThvibl/copy?usp=sharing&ouid=107495510355263591530&rtpof=true&sd=true2023-12-0521 minKeys to the Market PodcastEpisode 8: Email Marketing for RealtorsIn this episode, we welcome guest Rachel Coney to delve into the world of email marketing and newsletters. Rachel shares valuable tips on how to effectively utilize newsletters as a tool for nurture marketing, particularly in industries where clients may not need services regularly. She emphasizes the importance of keeping audiences engaged without direct sales or referral requests, offering a blend of personal touches and valuable information tailored to diverse interests. Topics Covered: Introduction to Newsletters in Digital Marketing: Understanding the role and impact of newsletters in digital marketing. Target Audience for Newsletters...2023-11-2821 minKeys to the Market PodcastEpisode 7: What's Going on in Our MarketIn this episode, we're breaking down the latest housing market trends in Central Arkansas. We talk about what we're seeing in our day to day real estate lives and also what the stats are saying on how the market is currently performing. Topics Covered: Tips and tricks we recommend in this changing market What the shift is going from the market during Covid to now How you can promote and advertise yourself in this kind of market What to expect in the coming year How we're prepping our client's for the changing market 2023-11-2139 minKeys to the Market PodcastEpisode 6: Social Media Marketing for RealtorsHey everyone, it's Jessica and Lacey here. In today's episode, we had a fantastic chat with Rachel Coney, a digital marketer with experience in social media in real estate. We got into how social media is always changing and shared some strategies for realtors to stay on top of their game. We covered everything from juggling personal and business accounts, creating posts that grab attention, to using tools like Canva and scheduling apps to make life easier. We also talked about the different feels of Facebook and Instagram, gave some real talk on running ads, and shared insights on...2023-11-1439 minKeys to the Market PodcastEpisode 5: Unlocking the World of Buyers Agency and Navigating NAR's Class Action LawsuitIn this episode of Keys to the Market, we delve into the intricate world of buyer's agency in the real estate industry. We will provide you with a comprehensive understanding of buyer's agency agreements, their importance, and the legal landscape surrounding them. Episode Highlights: 1. What is a Buyer's Agency? We start by defining what a buyer's agency is and how it impacts the real estate transaction process. 2. Why is Buyer's Agency So Important? Explore the critical role buyer's agency plays in protecting the interests of both buyers and real estate professionals. 3...2023-11-0740 minKeys to the Market PodcastEpisode 4: Halloween Real Estate Horror StoriesThis week's episode is a spooky, fun one! We share some of the creepiest things that have happened to us during our real estate careers, and some of our fellow agents share as well! Tune in and listen to this episode to get you into the Halloween spirit.2023-10-3118 minKeys to the Market PodcastEpisode 3: Utilizing Your Database for SuccessIt's Lacey and Jessica here. We're diving deep into the world of real estate databases, especially with the festive holiday season right around the corner. We're excited to discuss the importance of maintaining a robust database. It's our way of keeping up with past clients, leads, family, and so much more. Plus, we'll chat about the value of our sphere - the people around us, including our friends on social media, and the best ways to engage with them. We'll also give you our top strategies for updating databases, the power of drip campaigns, and creative ways to stay...2023-10-2428 minKeys to the Market PodcastEpisode 2: Starting our Real Estate Careers: From Prospecting to ProfitIn this episode, We're getting into our initial years in real estate, sharing personal experiences and strategies that helped us build our businesses. We talk about the importance of prospecting, the evolution of the market over the years, and how we've had to adapt. From the significance of sphere leads and referrals to the power of social media and personal branding, we cover advice for both new and seasoned agents. We also talk about the importance of consistency, staying in front of potential clients, and understanding one's strengths to leverage them effectively in the industry. Bullet Points:2023-10-1731 minKeys to the Market PodcastEpisode 1: Introducing... The Keys to the Market Podcast!Welcome to Keys to the Market, where we, Lacy Wilmoth and Jessica Parker, unlock the secrets of real estate success. Join us for a deep dive into our local market, featuring insights, tips, and stories from our community. In this episode, we're your virtual guides, revealing the latest market trends, showcasing hidden gems, and connecting you with local real estate professionals who can turn your property dreams into reality. Whether you're an investor, a realtor, or just curious about the housing market, "Keys to the Market" is your essential key to understanding, navigating, and thriving...2023-10-1715 minKeys to the Market PodcastWelcome to Keys to the Market Podcast!Welcome to “Keys to the Market,” your essential guide to the world of real estate, hosted by Lacy Wilmoth and Jessica Parker, proud residents of Saline County, Arkansas. Join us as we unlock the doors to real estate success, whether you're a first time home buyer, seasoned investor, or a realtor just trying to find your way in the real estate market. Each week we dive deep into our local real estate market sharing insights, tips, and stories from our community. We’ll take you on a virtual road map, explore the latest market trends, and connect you wit...2023-10-1600 min