Shows
Best of Book MarketingAmazon Ads for AuthorsWith Special Guest, Janet MargotMany authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you. If you want a truly expert take on Amazon Ads for authors from the person who used to...
2025-08-221h 00Best of Book MarketingAI for AuthorsAI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more.In this episode of The Best of Book Marketing Podcast, Lainey Cameron and Paulette Stout dive deep into the world of AI and share easy ways any author can harness the benefits without sacrificing your values. If you've been curious about AI and how to make sense of it, you'll appreciate this episode!Join our new Substack for posts with quick tips, and a chance to p...
2025-06-271h 06Best of Book MarketingFacebook Ads for AuthorsWith Special Guest, Heidi McIntyreIt's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books.In this episode , we dive into the world of Facebook Ads for Authors, covering the ins and outs of this powerful marketing tool with marketing consultant, Heidi McIntyre. If you've consider running Facebook ads, you won't want to miss this episode!Join our new Substack for live chats, posts with quick tips, and a chance to pose questions to Lainey...
2025-05-301h 01Best of Book MarketingWhat You've Missed! Season One RecapWe've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores.In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!We’d love if you sent us future episode ideas or suggestions - tell us right here!Join our newsletter and you'll always hear ab...
2025-05-1656 minBest of Book MarketingHow to Market Controversial BooksWith Special Guests Laura Drake & Sharon DukettMarketing books is hard, but what if your book includes themes readers might consider sensitive or controversial?From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?Join us for a frank conversation about the challenges and opportunities presented when marketing controversial books.Laura Drake is a hybrid author of Women's Fiction and Romance. Her debut, THE SWEET SPOT, won the Romance Writers of America® RITA® award for Be...
2025-04-251h 01Best of Book MarketingHow to Write a Book Blurb that SellsWith Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell.The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniff joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated...
2025-03-281h 05Best of Book MarketingNavigating Author Career ChangeWith Special Guest Camille Pagán, master-certified career and mindset coach and #1 Amazon Charts and Washington Post bestselling author of numerous novels.Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better. Lainey and Paulette welcome the incomparable, Camille Pagán, to discuss how to successfully navigate career pivots and emerge stronger on the other side. Jo...
2025-02-2849 minBest of Book MarketingSetting Writer Goals - How to Focus on What MattersSetting goals is a great way to ensure you're spending your precious time and resources on what matters. Join Paulette Stout and Lainey Cameron as they discuss tips for authors looking to set annual goals, including ways you can effectively measure along the way.
Your fearless hosts will also go over their personal goals for 2025, and spoiler alert--sometimes not doing something can be a goal too!
Book Marketing Help from Lainey: 12 Weeks to Book Launch Success is Lainey’s program to help authors successfully launch their book and a new group is starting on February...
2025-01-3139 minBest of Book MarketingHow to Get Your Book in a Bookstore or LibraryWith Special Guest Mark Leslie Lefebvre, author of An Author's Guide to Working with Libraries and Bookstores.
Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries.
But how do you get your book in a bookstore or library?
In this episode, we're pleased to welcome Mark Leslie Lefebvre, an author, professional speaker and bookseller with over 30 years of experience, to talk about how to work with book sellers and librarians to get your book noticed and on shelves.
Join our...
2024-12-271h 10Best of Book MarketingMaking Sense of Your Author NewsletterAuthors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email?
In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale.
Join Lainey and Paulette’s author newsletters to see how we do it :)
Visit our episode page for all resources featured in this episode.
Episode Sponsor:
Paulette...
2024-11-221h 06Best of Book MarketingMarketing Mindset - How to Build a Sustainable Author CareerWith Special Guest Tiffany Yates Martin, creator of The Intuitive Author.
Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts.
In this episode, we're pleased to welcome Tiffany Yates Martin, author, editor, speaker and long-time industry veteran, to discuss how to create a sustainable, fulfilling writing career — including those pesky marketing parts!
Join our newsletter and you'll always hear about new episodes and resources!
2024-10-251h 09Best of Book MarketingAre Book Awards Worth It?The publishing industry is flooded with book awards. But are they worth your time?
Paulette Stout and Lainey Cameron dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects.
Join our newsletter and you'll always hear about new episodes and resources!
Visit our episode page for all resources featured in this episode.
For more tips and ideas visit our Book Marketing Tips and Resources
Episode Sponsor:
Lilian Sue, author of The Powerful Publicity Prescription, a...
2024-09-2754 minBest of Book MarketingHow Publishing Path Impacts Your Book Marketing StrategyHow Publishing Path Impacts Your Book Marketing Strategy - with Special Guests, Michelle Cox and Alison Hammer
Yes a book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different.
Tune-in to hear our author panel of Alison Hammer, Michelle Cox, Lainey Cameron and Paulette Stout discuss how to find book marketing success, regardless of how you publish.
Join our newsletter and you'll always hear about new episodes and resources!
Visit our...
2024-08-231h 08Best of Book MarketingHow to Publish a Book on a BudgetPublishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book.
We also cover ways to save money when building your author platform and with book marketing.
Join our newsletter and you'll always hear about new episodes and resources!
Plus, don't forget to subscribe to the podcast and leave a quick rating or review!
Resources in this episode:
Free download from Lainey - Author Platform on a Budget
Paulette's blog post - 4 Self-Publishing Tasks You Shouldn’t...
2024-07-2652 minBest of Book MarketingHow to Market Books After the LaunchHow to Market Books After the Launch - With Special Guest, Paulette Kennedy
We put so much energy into planning book releases, but how do you market and promote books after launch?
Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch.
We discuss strategies for authors to maintain sales and engagement, including ideas for building a loyal community of readers.
We also touch on the role of adverting, choosing the right Amazon categories and keywords, the importance of building a community of...
2024-06-281h 01Best of Book MarketingWelcome to the Best of Book Marketing!Lainey Cameron and Paulette Stout introduce listeners to their new book marketing podcast: The Best of Book Marketing. In this episode, they talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.
Common mistakes that authors make when building a book marketing plan include misunderstanding the role of social media, not defining goals, and lacking a clear target reader.
They also chat about the dangers of comparing ourselves to others and share a free resource for download: Lainey’s book ma...
2024-05-2448 min
program Fred's CountryFred's Country w15-24From Texas, the US & Canada
1st for Weekly neo-traditonal & classic Country
program Fred’s Country 2024 w # 15:
Part 1:
- Vince Gill, A Little Left Over - Pocket Full Of Gold - 1991
- Jesse Daniel, Comin' Apart At The Seams - Countin' the Miles TBR 06/07 - 2024
- Brooke Graham, Hello Texas - S - 2024
- Matt Castillo, If It Rains Today - S – 2024 Equiblues 2024 !!
- Aaron Lewis, Let's Go Fishing - The Hill - 2024
Part 2:
- Randy Rogers Band, I Won't Give Up - Homecoming - 2022
- HIXTAPE & Joe Diff...
2024-04-051h 01
The Best of Women's Fiction*Special Episode* Women’s Fiction Day 2023For Women’s Fiction Day 2023, a discussion that tackles the difficult questions surrounding the term “women’s fiction”. With host Lainey Cameron and guests Charlotte Dune, Maggie Smith, Paulette Stout, and author and book coach Kathryn Dodson.
In a world recognizing a wide gender spectrum, and after Publishers Marketplace dropped the term, does a gender specific genre like women’s fiction still make sense? Plus, don’t miss our giveaway from the podcast for Women’s Fiction Day.
Our panel discusses where they see the women’s fiction label going forward and why an author may (or may not...
2023-06-0739 minprogram Fred's CountryFred's Country w14-23From the US, Texas & Canada
1st for Weekly neo-traditonal & classic Country
program Fred’s Country 2023 w # 14:
Part 1:
- Ricky Van Shelton, Wear my Ring Around Your Neck - Honeymoon in Vegas (Soundtrack ) - 1992
- Jenna Paulette, Anywhere The Wind Blows - The Girl I Was – 2023
- Jake Bush, Putting Country Back In Country - S – 2023
- Randall King, Green Eyes Blue - S – 2023
Part 2:
- Wynn Williams, Your Love - S – 2023
- Jade Eagleson, Rodeo Queen - S – 2023
- Terri Clark, Poor Poor Pitiful Me - Just The S...
2023-03-311h 01
Charlotte Readers PodcastSeven Authors Discuss Author Platform Building, Book Reviews, and Marketing and Selling BooksIn this episode 321, we start the new year with a bang with insights from seven different authors about what’s worked in their marketing and publishing journeys. We also feature both old and new work of late NC literary luminary Philip Gerard. Plus we’ll share a Charlotte Lit Two Minute Tip, book recommendations, and more.
Today’s Featured Authors:
Charlotte Dune Time Stamp: 14:40
Charlotte Dune is the author of the Psychedelic Love Series and is a fiction, romance, and non-fiction writer. Learn more at https://charlottedune.com/.
Jean Grant Time Stamp: 31:12
...
2023-01-101h 37