Shows
LaunchPod | Product Management PodcastThe 4 Essentials of Killer Product Storytelling | Lanie Schenkelberg, VP of Product Marketing (Inovalon) | LaunchPodToday, we’re talking with Lanie Schenkelberg, former product manager and current VP of Product Marketing at Inovalon.
In this episode, we discuss:
The 4 essential elements of compelling product storytelling
How to spot weak messaging - and what strong positioning really looks like
How Lanie’s team led a storytelling overhaul that contributed to Inovalon’s growth
Links
LinkedIn: https://www.linkedin.com/in/laineschenkelberg/
Inovalon: https://www.inovalon.com/
Resources
Make it Punchy, By Emma Stratton: https://punchy.co/make-it-punchy-book/
Obviously Awesome Positioning, April Dunford: https://www.am...2025-07-1532 min