Shows
Marketing B2B TechnologyFrom Data to Decisions - Lars Grønnegaard - DreamdataLars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales.
They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though multi-touch attribution can be controversial.
Lars explains how Dreamdata addresses the challenge of data overload in B2B marketing by building robust data models that connect various data sources, enabling marketers to analyze campaign effectiveness and make informed decisions.
A...
2025-06-1131 min
Attributed - A podcast by DreamdataScaling a SaaS to 7 Figure with PreservanceOn this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn:How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile.Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one.How Dreamdata overcame ineffective cold outreach and the lack of a formal sales playbook to build a scalable sales process.Why resilience and adaptability are essential qualities for founders, particularly when facing fundraising challenges d...
2024-08-1951 min
Attributed - A podcast by DreamdataDreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he hadOn this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith. Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company.Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/Follow Drew Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/Visit Attribution Nation Podcast here: https://podcasts.apple.com/gb/podcast/attribution-nation/id1739480616
2024-06-2446 min
BUILDERSLars Grønnegaard Hansen, CEO & Co-Founder of Dreamdata: $12 Million Raised to Build the Future of B2B Revenue AttributionWelcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Lars Grønnegaard Hansen, CEO & Co-Founder at Dreamdata, a B2B revenue attribution platform that has raised over $12 Million in funding.
Here are the most interesting points from our conversation:
Tech Scene Evolution in Copenhagen: Lars discusses the growth of the tech scene in Copenhagen, highlighting the emergence of successful companies like Vivino and Zendesk, which have paved the way for newer ventures like Dreamdata.
Dreamdata’s Founding: Coming from a bac...
2024-06-1118 minBUILDERSLars Grønnegaard Hansen, CEO & Co-Founder of Dreamdata: $12 Million Raised to Build the Future of B2B Revenue AttributionWelcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Lars Grønnegaard Hansen, CEO & Co-Founder at Dreamdata, a B2B revenue attribution platform that has raised over $12 Million in funding.
Here are the most interesting points from our conversation:
Tech Scene Evolution in Copenhagen: Lars discusses the growth of the tech scene in Copenhagen, highlighting the emergence of successful companies like Vivino and Zendesk, which have paved the way for newer ventures like Dreamdata.
Dreamdata’s Founding: Coming from a bac...
2024-06-1118 min
The SaaS Podcast: Build, Launch & Scale Your SaaS395: Dreamdata: Scaling a SaaS to 7-Figures with Perseverance - with Lars GrønnegaardLars Grønnegaard is the co-founder and CEO of Dreamdata, a revenue attribution platform that helps marketers improve their go-to-market performance.Show Notes: https://saasclub.io/395Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join
2024-05-0251 min
Attribution NationDreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he had Lars Grønnegaard, CEO of Dreamdata, explains how to empower org-wide creativity despite, get this, NOT being able to measure it and why every company should have a marketing co-founder.
2024-04-0446 min
B2B SaaS CEOs62. Go-to-Market Strategy specialThis episode is all about Go-to-Market Strategy!Listen to when seven of the previous guests in B2B SaaS CEOs are talking about GTM Strategies.Timeline:0:40 - Per Åkerberg (Voyado)4:40 - Petter Hedborg (Modular Finance)7:00 - Lena Hackelöer (Brite Payments)11:00 - Piotr Pisarz (Uncapped)15:35 - Lars Grønnegaard (Dreamdata)19:00 - Anna Gullstrand (Mentimeter)22:50 - Samir Smajic (GetAccept)-Do you want to get more booked meetings and increase your sales? Try Vaam for free...
2023-08-2126 min
StrategyCast458: Challenges in Unifying Data Silos with Lars Grønnegaard of DreamdataB2B customers purchasing software want to see serious "dream data" before purchasing. Guest Lars Grønnegaard, founder of Dreamdata, talks about how to adapt to the current economy and create value for your brand.
2023-07-1145 min
Attributed - A podcast by DreamdataHow we’ve 4x’ed our ARR past $3 MN using our brilliant LinkedIn strategyIn this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sales cycle, expansion, churn, external funding, and future vision.For more episodes got to the B2B SaaS Podcast: https://b2bsaaspodcast.com/Connect with Upendra Varma: https://twitter.com/upendr...
2023-06-1923 min
Attributed - A podcast by DreamdataFully Leveraging Marketing Data with Lars Gronnegaard of DreamdataIn this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey. They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need.For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/Connect with Arman Eshraghi: https://www.linkedin.com/in/aeshraghi/Connect with Lars Grønnegaards: https://www.linkedin.com...
2023-06-1235 min
Attributed - A podcast by DreamdataOptimising B2B Revenue AttributionIn this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to navigate the challenges B2B Marketers are facing. You will learn the importance of:Understanding your target audience while building a product. Offering a free trial.Building a communityData collection and analysis in measuring the success of marketing campaignsMarketing and Sales Alignment in ABM CampaignsPlus so much more!! For more episodes got to the SaaS Stories Podcast: https://open.spot...
2023-05-2957 min
The Thoughtful Entrepreneur1532 - The Length of The B2B Sales Cycle with Dream Data's Lars GrønnegaardIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Dreamdata, Lars Grønnegaard.Connecting with Lars Grønnegaard offers valuable insights into B2B go-to-market strategies and data-driven decision-making, thanks to his expertise and experience with Dreamdata. You can benefit from his knowledge of industry trends, best practices, and innovative solutions to drive growth and optimize performance by engaging with Lars. Also, connecting with him can expand your professional network, providing access to other experts and resources in the B2B and data-driven decision-making sectors....
2023-05-0118 min
SaaS StoriesOptimising B2B Revenue Attribution with Lars Grønnegaard, CEO & Co-Founder of Dreamdata.ioIn this episode of SaaS Stories, Lars Grønnegaard, CEO and Co-Founder of Dreamdata.io, shares how the company built a leading B2B revenue attribution platform designed to connect marketing activity to measurable pipeline and growth.We explore the importance of understanding your target audience, setting clear expectations across long B2B sales cycles, and using community-led demand generation to reach niche markets.Lars also unpacks why trust and data visibility matter in account-based marketing, and how sales and marketing alignment is essential for scalable GTM execution.A practical conversation o...
2023-04-0357 min
Attributed - A podcast by DreamdataFigure out your Revenue MachineIn this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen. Lars is sharing his advice on GTM strategies for startups and GTM data. You will hear what are Dreamdata's top KPIs and why they chose them as well as what is Lars’ take on ever-feared cold calling. For more episodes got to the B2B SaaS CEOs Podcast: https://open.spotify.com/show/3E2xZDzFIKoUkIzPGfCRLKConnect with Josef Fallesen: https://www.linkedin.com/in/josef-fallesen-98440864/Connect with...
2023-03-2735 min
Attributed - A podcast by DreamdataTo gate or not to gate your B2B content?Content gating has become an existential topic.Everyone has an opinion and YES or NO depends on many factors.In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts:Which content should you gate?Why gating is not always a bad ideaThe cost of gating your content: conversions = $User experience on the websiteConnect with Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/Connect with Laura Erdem: https://ww...
2023-03-1325 min
B2B SaaS CEOs36. Lars Grønnegaard (Dreamdata) - Figure out your revenue machineThey are on a mission to help B2B Go-to-market teams to figure out their revenue machines.Listen to a great episode with Lars from Dreamdata.We're talking about:1:35 - Dreamdata's elevator pitch.2:20 - The story of how Dreamdata was born.07:50 - GTM strategies for a startup.11:40 - Dreamdata's top KPIs and why they chose them.14:30 - The best way to do cold outreach to Lars.17:10 - A fun fact about Lars.17:55 - One of Lars' biggest mistakes in...
2023-02-2035 min
Attributed - A podcast by DreamdataLars Grønnegaard Dreamdata - Revenue AttributionLars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart. This is the story about Dreamdata creation. Get to know Lars, one of the Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing. Before his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he knew growth was driven by a mix of marketing, product and sales activities. With no understanding of what impact each team...
2023-02-1330 min
Attributed - A podcast by DreamdataSocial selling from the CEOs perspective!Dreamdata CEO Lars Grønnegaard is a guest on the SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg. Tune in to this episode and get inspired on how to be successful with Social Selling as a company!! Lars is sharing the story/journey of Dreamdata - How to become successful and where to start.They are touching subjects from the implementation of corporate Social Selling that includes all employees and how to be able to continue it to how to actually measure the ROI of Social Selling. All...
2023-02-0243 min
Attributed - A podcast by DreamdataBuilding a Revenue Attribution PlatformLars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina. In this episode, you will discover the story of Dreamdata - how do you build A Revenue Attribution Platform? The idea of Dreamdata was born out of the founder's experience of trying to understand which impact each team in the organization had on Revenue. In B2B - customer journeys are long, Many team members and stakeholders are involved in the process and the tools available at the time were siloed and offered little insight. They needed a s...
2023-01-1621 min
Attributed - A podcast by DreamdataBuilding Your First Professional Sales TeamLars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman. When you’re an early-stage startup getting off the ground, hiring Salespeople decision will impact your future growth. You need a step forward, not a setback. Lars is sharing his tips and knowledge on the importance of finding new sales hires with an entrepreneurial spirit. Lars as a CEO with a sales team successfully handling the bulk of work still stays involved in the sales process and will share how experimenting and data can ease up the...
2023-01-0944 min
Attributed - A podcast by DreamdataTracking marketing impact in a cookie-less world.How to track marketing impact in a cookie-less world?This is THE question we get asked the most. In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information. Once and likely not for all we will discuss: - Are 3rd party cookies dead?- Are they? Will they be dead?- What to do to prepare for it?- What's the difference between 3rd, 1st and cookie-less tracking?- How can marketers sh...
2022-11-2830 min
Attributed - A podcast by DreamdataExploring B2B Go-to-market benchmarks 2022In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey.They cover: - How long does the average B2B customer journey take?- How many touches are there before closing a deal?- How many stakeholders are involved in customer journeys?- How does the first touch channel influence the customer journey?Connect with our hosts and guests:Laura Erdem: https://ww...
2022-10-3131 min
Tekpon SaaS Podcast020 Building a B2B revenue attribution platform | Podcast with Lars Grønnegaard - DreamdataDreamdata was born out of the founders’ own experience. They struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey. They needed a solution designed specifically for B2B. A product that could replace the siloed tools and help understand the full value of actions. One which would continually be developed, and crucially, not drain internal resources. They couldn’t find one. So they built Dreamdata.
Connect with Lars...
2022-09-2821 min
The SaaSiest Podcast46. Lars Grønnegaard, CEO & Co-Founder, Dreamdata - Social selling from the CEOs perspective!In this episode, we speak with Lars Grønnegaard, CEO & Co-Founder, Dreamdata, the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success!
We talk with Lars about their decision to go all in on social selling and the huge success they've seen from this strategic initiative! We discuss the following main themes:
-How do you implement a corporate social selling strategy that includes all employees
-What framework do you need to continuously enable this initiative
-What are the main pitfalls and risks with this strategy
-How do...
2022-09-2243 minThe SaaSiest Podcast46. Lars Grønnegaard, CEO & Co-Founder, Dreamdata - Social selling from the CEOs perspective!In this episode, we speak with Lars Grønnegaard, CEO & Co-Founder, Dreamdata, the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success!
We talk with Lars about their decision to go all in on social selling and the huge success they've seen from this strategic initiative! We discuss the following main themes:
-How do you implement a corporate social selling strategy that includes all employees
-What framework do you need to continuously enable this initiative
-What are the main pitfalls and risks with this strategy
-How do...
2022-09-2243 min
SaaS Open Mic by ChartMogulB2B SaaS Revenue Attribution with Lars Grønnegaard of DreamdataOn this episode of SaaS Open MicThe challenges of revenue attribution for B2B SaaS businesses The do’s and don’ts of revenue attributionGoogle Analytics for complex sales cycles Why you can’t measure everything but you should measure what you can
2022-07-1522 min
Sales Talk for CEOsBuilding Your First Professional Sales Team with Lars GrønnegaardLars Grønnegaard is the CEO of Dreamdata, a SAAS company that gathers, joins, and cleans revenue-related data to help B2B businesses understand what is driving sales so they can focus on what works. Like most new companies, Dreamdata started with founder-led sales to get their first customers, but within 18 months Lars realized he needed a professional sales team. In this Sales Talk for CEOs episode, Lars offers some invaluable advice!Lars and I discuss the importance of finding new sales hires with an entrepreneurial spirit. We explore why previous experience does not necessarily translate to a...
2022-05-1044 min
Code Story: Insights from Startup Tech LeadersS6 Bonus: Lars Grønnegaard, DreamdataOutside of technology, Lars Grønnegaard is an avid cyclist. He stats that if you've been to Copenhagen, where his from, you would know that a lot of people do cycling. He is into road or mountain biking, along with Alpine Skiing - but he does the latter outside of Denmark, in Norway or South Austria. He is a family man, with 3 kids, and he takes his kids cycling with him. Along side of this, he likes to cook for his family. He claims he has a full life, between a startup, family, children and hobbies - and he n...
2022-04-2825 min
B2B Category Creators with Gil AlloucheGarin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at DreamdataIn our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories.
Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars Grønnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B revenue attribution category.
You'll walk away from this episode with an understanding of how to build analyst relationships, position your brand, and create a go-to-market strategy.
BONUS! Garin explains why y...
2022-03-0343 min
Marketing BriefEP #319: B2B Marketing Attribution feat. Lars Grønnegaard Marketing attribution for B2B virksomheder er et sindssygt spændende, men også komplekst område. For at kaste lys over det taler vi med Lars Grønnegaard fra Dreamdata.io om bl.a. revenue based attribution. Hvorfor er B2B attribution svært? Lange salgscyklusser Mange stakeholders Hullet mellem marketing og salg Hvilke fejl begår folk oftest ifht. Attribution? Hvilken attributionsmodel er rigtig? Hvad opdagede I ved trustpilot, da I blev bedre til attribution? Hvordan attribuere man til omsætning som først kommer senere? Hvorfor skal man attribuere til omsætnin...
2019-05-1617 min