Shows
Success With Jewelry139 - Laryssa and Liz on Mastering Direct Outreach to Grow Your Jewelry BusinessWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we’re diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you’re connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We’re sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently. 💌 In this episode, you’ll learn:...
2025-08-1814 min
Success With Jewelry138 - Laryssa and Liz Share Tips For Making Smarter Marketing Decisions With Google AnalyticsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts. 📊 In this free episode, we cover: What Google Analytics is and how it supports your marketing goals The most import...
2025-08-1125 min
Success With Jewelry137 - Laryssa and Liz Are Taking a Short Summer Break—But They're Still Here for You!Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn’t a typical episode—it’s more of a quick update as we prepare for a short summer break from the free podcast. We’re hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don’t worry—we’re not going anywhere, and our Insider members will still get weekly content...
2025-07-1406 min
Success With Jewelry136 - Laryssa and Liz Answer the Question, "What’s Actually Working in Instagram and Email Marketing Right Now?"Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we’re diving into what’s currently working in Instagram and email marketing for jewelry brands. It’s our summer 2025 update—and while some fundamentals remain the same, we’re noticing new shifts in content engagement, consumer behavior, and platform algorithms that you’ll definitely want to know about. 📲 From carousel posts to DMs to list health and subject lines, we’re sharing our latest tips...
2025-06-3012 min
Success With Jewelry135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?"Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your customer experience and sales. ✨ And for Insiders, we’re getting a little more personal—s...
2025-06-2320 min
Success With Jewelry134 - Laryssa and Liz Spill the Tea on JCK & Couture 2025Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we’re breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, and playful movement. ✨ And for Insiders, we’ll continue the unfiltered conversation—sharing more behind-the-scenes stories from the Vegas trade shows, how we prepped, what surpr...
2025-06-1621 min
Success With Jewelry133 - Laryssa and Liz Talk Birthdays, Bling & Brand New HeadshotsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we’re catching up: Laryssa’s recent travels and turning 40 (emerald score or no?), what she’s most excited about at the Vegas jewelry trade show, Liz’s headshot experience and brand refresh (and why even a “small” update deserves promotion), and whether this really is the year of merch—with East Fork totes and Rough Cut Candle on our minds. ✨ And for Insiders, we’ll...
2025-06-0923 min
Success With Jewelry132 - Laryssa and Liz Interview Sharon Zimmerman About Pricing Strategy For JewelryWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we’re joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We’ll cover how different categories require different approaches, and when and how to raise your prices. We’ll also talk about communicating value beyond the number on the tag and navigating rising material costs. Sharon's Website: https://www.sharonz-consulting.com/ "Welcome to Runnin...
2025-06-0242 min
Success With Jewelry131 - Laryssa and Liz Interview Hilary Halstead Scott of Halstead About PricingWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #131! In this episode, we’re joined by Hilary Halstead Scott, president of Halstead Inc. We're chatting with Hilary about what goes into a sustainable pricing strategy, and how to make sure you’re charging enough to run a profitable business. We’ll also discuss the rising metal costs. Halstead Website: https://www.halsteadbead.com/Follow Halstead on Instagram: https://www.instagram.com/halsteadjewelrysupplies/ ✨ And for...
2025-05-1931 min
Success With Jewelry130 - Laryssa and Liz Dive into SMS (Text) Marketing For Jewelry BrandsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we’re diving into SMS marketing—what it is and how it works. We’ll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we’ll talk about balancing value with frequency so you’re not annoying your customers. ✨ And for Insiders, we’re sharing examples of high-performing SMS campaigns, opt-in best practices, and tips for integ...
2025-05-1224 min
Success With Jewelry129 - Laryssa and Liz on Why You Need to Clean Your Email ListWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we’re talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We’ll cover how to know when it’s time, steps to re-engage subscribers before removing them, and why it’s not about having the biggest list—but the right people on it. You’ll walk away with practical tips for keeping your...
2025-05-0529 min
Success With Jewelry128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and ProducerWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We’re interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we’ll talk with Jordan about honing your skills as a content creator and visual storyteller for your jewelry business. In today’s competitive online marketplace, creating engaging content is essential if you want to stand...
2025-04-2835 min
Success With Jewelry127 - Laryssa and Liz on How to Share Updates With ConfidenceWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode, we’re diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community in the loop. We’ll explore how to approach messaging with clarity and confidence, the best channels to use, and why...
2025-04-2119 min
Success With Jewelry126 - Laryssa and Liz Share, "What's Working For Our Clients?"Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we’re catching up and sharing what’s on our minds—what’s working for our clients, what we’re focusing on, and how we’re thinking about Q2 and beyond. Plus, for Insiders only, we chat about our own recent revelations as well as the challenges we're facing in our own business - maybe you can relate! ✨Join our Patreon to unlock the extended e...
2025-04-1414 min
Success With Jewelry125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual CaratsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life. Alissa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry th...
2025-04-0736 min
Success With Jewelry124 - Laryssa and Liz Interview Marketer Cami Leisk About Marketing For Jewelry ArtistsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and website services designed specifically for artists and arts organizations. She’s here to share how artists can leverage their content across multiple online platforms to maximize visibility and engagement—without feeling overwhelmed. We’ll dive into essential marketing photos, blog top...
2025-03-3141 min
Success With Jewelry Insiders123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and Metalsmith (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She’s successfully grown her business over the years, and in this episode, she’s sharing insights on how she did it—plus valuable advice for emerging jewelr...
2025-03-2448 min
Success With Jewelry123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and MetalsmithWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She’s successfully grown her business over the years, and in this episode, she’s sharing insights on how she did it—plus valuable advice for emerging jewelr...
2025-03-2434 min
Success With Jewelry Insiders122 - Liz Interviews Hannah Cole, Professional Artist and Tax Expert (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax. She believes that creative and mission-forward people like us should have access to clear, judgment-free info about taxes and managing our money. She'll be answering all of Liz's tax questions. Plus, for Insiders only, Hannah's diving into her top tips for making tax season stress...
2025-03-1753 min
Success With Jewelry122 - Liz Interviews Hannah Cole, Professional Artist and Tax ExpertWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax. She believes that creative and mission-forward people like us should have access to clear, judgment-free info about taxes and managing our money. She'll be answering all of Liz's tax questions. Plus, for Insiders only, Hannah's diving into her top tips for making tax season stress...
2025-03-1741 min
Success With Jewelry121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and MarketingWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We’ll share our insights on finding the right balance and making the most of your budget. Plus, for Insiders only we'll dive into the most effective strategies we’ve seen brands use successfully. Join us in t...
2025-03-1028 min
Success With Jewelry Insiders121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We’ll share our insights on finding the right balance and making the most of your budget. Plus, for Insiders only we'll dive into the most effective strategies we’ve seen...
2025-03-1038 min
Success With Jewelry120 - Laryssa and Liz Talk About Headshots For Jewelry Business Owners Like YouWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #120! This week we’re diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters! And in the bonus content… We get a little nostalgic (and maybe a little emotional) about Jamie Joseph retiring—and someone may or may not have a $2,700 ring sitting in their cart. Plus...
2025-03-0326 min
Success With Jewelry Insiders120 - Laryssa and Liz Talk About Headshots For Jewelry Business Owners Like You (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #120! This week we’re diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters! And for you, Insider… We get a little nostalgic (and maybe a little emotional) about Jamie Joseph retiring—and someone may or may not have a $2,700 ring sitting in their cart. Plus, w...
2025-03-0342 min
Success With Jewelry Insiders119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry Influencer (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we’re joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller. Over the years, she’s transformed Gem Gossip from a blog into a platform where she curates and sells stunning vintage and antique jewelry—along with her original designs. We’ll dive into the...
2025-02-2453 min
Success With Jewelry119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry InfluencerWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we’re joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller. Over the years, she’s transformed Gem Gossip from a blog into a platform where she curates and sells stunning vintage and antique jewelry—along with her original designs. We’ll dive into the...
2025-02-2438 min
Success With Jewelry Insiders118 - Laryssa and Liz Try to Convince You to Get Serious About Email Marketing Now (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can’t rely solely on social media, it’s time to build sustainable ways to connect with your audience—and email is one of the best tools for that. They cover how to grow your list, craft engaging content, and optimize your emails for sales. Plus, in the bonus content, they're sharing some of...
2025-02-1735 min
Success With Jewelry118 - Laryssa and Liz Try to Convince You to Get Serious About Email Marketing NowWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can’t rely solely on social media, it’s time to build sustainable ways to connect with your audience—and email is one of the best tools for that. They cover how to grow your list, craft engaging content, and optimize your emails for sales. Plus, in the bonus content, they're sharing some of...
2025-02-1725 min
Success With Jewelry117 - Laryssa and Liz Interview Monica Stephenson, Champion of Responsible Gem MiningWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She’s the founder of @anzagems and a co-founding collaborator of @moyogems. Monica believes that gems can be beautiful and beneficial. We dive deep into defining and sharing your values. In the bonus content, we'll explore this topic further and talk about sharing your story authentically. Learn more about Monica: https://www.anzagems.com...
2025-02-1032 min
Success With Jewelry Insiders117 - Laryssa and Liz Interview Monica Stephenson, Champion of Responsible Gem Mining (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She’s the founder of @anzagems and a co-founding collaborator of @moyogems. Monica believes that gems can be beautiful and beneficial. We dive deep into defining and sharing your values. In the bonus content, we'll explore this topic further and talk about sharing your story authentically. Learn more about Monica: https://www.anzagems.com...
2025-02-1049 min
Success With Jewelry Insiders116 - Laryssa and Liz Interview Elise Thompson, Jewelry Designer and Gemstone Expert (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #116! In this episode, we’re joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space 85, and owner of Henieli International. Elise's family has been in the gemstone business for over 40 years, dealing in rare and beautiful gems. In our conversation, we'll explore how to build confidence when purchasing gemstones, drawing on Elise's extensive experience and insights. In our bonus segment, Elise dives into the cr...
2025-02-0348 min
Success With Jewelry116 - Laryssa and Liz Interview Elise Thompson, Jewelry Designer and Gemstone ExpertWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #116! In this episode, we’re joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space 85, and owner of Henieli International. Elise's family has been in the gemstone business for over 40 years, dealing in rare and beautiful gems. In our conversation, we'll explore how to build confidence when purchasing gemstones, drawing on Elise's extensive experience and insights. In our bonus segment, Elise dives into the cr...
2025-02-0329 min
Success With Jewelry Insiders115 - Laryssa and Liz Interview Morgan Miller: Empowering Jewelry Brands and Trade Show Tips (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #115! This week, we’re thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at NY NOW. Together, we’ll explore the critical role education plays in supporting emerging brands in the jewelry industry and highlight exciting opportunities for designers to seize. In our bonus segment, Morgan will share her invaluable tips for navigating trade shows like a pro. NY NOW Luxury Lifestyle: http...
2025-01-2753 min
Success With Jewelry115 - Laryssa and Liz Interview Morgan Miller: Empowering Jewelry Brands and Trade Show TipsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #115! This week, we’re thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at NY NOW. Together, we’ll explore the critical role education plays in supporting emerging brands in the jewelry industry and highlight exciting opportunities for designers to seize. In our bonus segment, Morgan will share her invaluable tips for navigating trade shows like a pro. NY NOW Luxury Lifestyle: http...
2025-01-2742 min
Success With Jewelry114 - Laryssa and Liz Share Tips For Navigating Instagram as a Jewelry Brand in 2025Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don’t think you should put all your efforts into Instagram, it’s still an important piece of a comprehensive marketing strategy. We’ll share what’s working on Instagram right now and how you can use it to grow your business and connect with your customers. In our bonus segment, we’ll discuss...
2025-01-2023 min
Success With Jewelry Insiders114 - Laryssa and Liz Share Tips For Navigating Instagram as a Jewelry Brand in 2025 (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don’t think you should put all your efforts into Instagram, it’s still an important piece of a comprehensive marketing strategy. We’ll share what’s working on Instagram right now and how you can use it to grow your business and connect with your customers. In our bonus segment, we’ll discuss...
2025-01-2044 min
Success With Jewelry Insiders113 - Liz Interviews Alisa Thorp of Mercurius About the Tucson Gem Show (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #113! Liz chats with Alisa Thorp, one half of the duo behind Mercurius Jewelry, an ethical fine jewelry brand that borrows its name from the centuries-old philosophy of Alchemy. Both Alisa and her husband David are captivated by gemstones. In today's episode, Liz and Alisa discuss the Tucson Gem Show, a key event for gemstone enthusiasts and jewelry designers. Alisa shares her experiences and tips to help us navigate this e...
2025-01-1357 min
Success With Jewelry113 - Liz Interviews Alisa Thorp of Mercurius About the Tucson Gem ShowWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #113! Liz chats with Alisa Thorp, one half of the duo behind Mercurius Jewelry, an ethical fine jewelry brand that borrows its name from the centuries-old philosophy of Alchemy. Both Alisa and her husband David are captivated by gemstones. In today's episode, Liz and Alisa discuss the Tucson Gem Show, a key event for gemstone enthusiasts and jewelry designers. Alisa shares her experiences and tips to help us navigate this e...
2025-01-1344 min
Success With Jewelry Insiders112 - Laryssa and Liz Brainstorm Together For a Bold and Intentional 2025 (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #112 and to 2025! We’re starting the year with a behind-the-scenes brainstorm and strategy session. Join us as we reflect on 2024's standout episodes, listener feedback, and lessons learned to chart a course for a more organized, intentional year of podcast content. In this episode, we’ll dive into our goals for 2025, from defining key themes to exploring fresh content structures, dream collaborations, and exciting guest possibilities. Plus, in our bonu...
2025-01-0635 min
Success With Jewelry112 - Laryssa and Liz Brainstorm Together For a Bold and Intentional 2025Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #112 and to 2025! We’re starting the year with a behind-the-scenes brainstorm and strategy session. Join us as we reflect on 2024's standout episodes, listener feedback, and lessons learned to chart a course for a more organized, intentional year of podcast content. In this episode, we’ll dive into our goals for 2025, from defining key themes to exploring fresh content structures, dream collaborations, and exciting guest possibilities. Plus, in our bonu...
2025-01-0622 min
Success With Jewelry Insiders111 - Laryssa and Liz Interview Sohail Dewani, Founder of Jewelers League (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #111. In this episode, we're chatting with Sohail Dewani, founder of Jewelers League. With over 15 years of experience, Sohail helps jewelry businesses thrive in the digital world with e-commerce solutions. We’ll be talking about SEO and tips for driving more traffic to your website. Also stayed tuned for our bonus segment, where we share common mistakes and easy updates you can make to your ecommerce website. Learn more...
2024-12-1646 min
Success With Jewelry111 - Laryssa and Liz Interview Sohail Dewani, Founder of Jewelers LeagueWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #111. In this episode, we're chatting with Sohail Dewani, founder of Jewelers League. With over 15 years of experience, Sohail helps jewelry businesses thrive in the digital world with e-commerce solutions. We’ll be talking about SEO and tips for driving more traffic to your website. By becoming an Insider, you'll also get access to our bonus segment, where we share common mistakes and easy updates you can make to your eco...
2024-12-1628 min
Success With Jewelry Insiders110 - Laryssa and Liz Interview Business Systems Expert Kelly Hedgpeth (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #110. In this episode, we're chatting with Kelly Hedgpeth, founder of Grace & Co. Business Solutions. With over 17 years of experience, Kelly is an expert in streamlining systems, especially for small businesses. She’ll share what you need to know about setting up effective systems to keep your business running smoothly. Stay tuned for our bonus segment, where we’ll dive into practical tips for getting started with systems in your busi...
2024-12-0948 min
Success With Jewelry110 - Laryssa and Liz Interview Business Systems Expert Kelly HedgpethWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #110. In this episode, we're chatting with Kelly Hedgpeth, founder of Grace & Co. Business Solutions. With over 17 years of experience, Kelly is an expert in streamlining systems, especially for small businesses. She’ll share what you need to know about setting up effective systems to keep your business running smoothly. Stay tuned for our bonus segment, where we’ll dive into practical tips for getting started with systems in your busi...
2024-12-0932 min
Success With Jewelry Insiders109 - Laryssa and Liz Share Tips For Creating Your Jewelry Brand "Elevator Pitch" (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #109. In this episode, we share tips for creating an "elevator pitch" for your jewelry brand. And stick around for the bonus content, where we share details about personalizing and practicing your pitch! Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. S...
2024-12-0228 min
Success With Jewelry109 - Laryssa and Liz Share Tips For Creating Your Jewelry Brand "Elevator Pitch"Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #109. In this episode, we share tips for creating an "elevator pitch" for your jewelry brand. And stick around for the bonus content, where we share details about personalizing and practicing your pitch! Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. S...
2024-12-0214 min
Success With Jewelry108 - Laryssa and Liz Chat About The Importance of PlanningWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus content, where we share some challenges designers face when planning and overcoming them. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's...
2024-11-1814 min
Success With Jewelry Insiders108 - Laryssa and Liz Chat About The Importance of Planning (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus content, where we share some challenges designers face when planning and overcoming them. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's a...
2024-11-1832 min
Success With Jewelry Insiders107 - Laryssa and Liz Chat About Managing Anxiety as a Business Owner (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We’re diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping strategies! Stick around for some bonus content where we get a little more candid about our experiences with anxiety in entrepreneurship. Liz Kantner works with independent jewelry artists to...
2024-11-1131 min
Success With Jewelry107 - Laryssa and Liz Chat About Managing Anxiety as a Business OwnerWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We’re diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping strategies! Stick around for some bonus content where we get a little more candid about our experiences with anxiety in entrepreneurship. Liz Kantner works with independent jewelry artists to...
2024-11-1117 min
Success With Jewelry106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making ProcessWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in places like Asheville highlights the power of storytelling in the creative world. Stick...
2024-10-2812 min
Success With Jewelry Insiders106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in places like Asheville highlights the power of storytelling in the creative world. We als...
2024-10-2827 min
Success With Jewelry105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry BusinessWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discovering her niche, the strategies that set her brand apart in a competitive market, and the key steps she took to steadily grow her business.
2024-10-2136 min
Success With Jewelry Insiders105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry Business (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discovering her niche, the strategies that set her brand apart in a competitive market, and the key steps she took to steadily grow her business.
2024-10-2154 min
Success With Jewelry104 - Laryssa and Liz Chat About Holiday Promotions For Jewelry BrandsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale during the upcoming season, we’ve got some insights to help you maximize your efforts. In the bonus content, we share even more tips on creating a promotion that truly connects and drives results. To get access to exc...
2024-10-1415 min
Success With Jewelry Insiders104 - Laryssa and Liz Chat About Holiday Promotions For Jewelry Brands (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale during the upcoming season, we’ve got some insights to help you maximize your efforts. Stick around for the bonus content, where we’ll share even more tips on creating a promotion that truly connects and drives results...
2024-10-1431 min
Success With Jewelry103 - Laryssa Interviews Iz Alayon, Founder of Iz & Co.Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free. Iz actually approached us to chat about maintaining awesome client relationships. So in this episode, we'll explore how core brand values guide customer relationships, t...
2024-10-0733 min
Success With Jewelry Insiders103 - Laryssa Interviews Iz Alayon, Founder of Iz & Co. (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free. Iz actually approached us to chat about maintaining awesome client relationships. So in this episode, we'll explore how core brand values guide customer relationships, t...
2024-10-0746 min
Success With Jewelry102 - Laryssa and Liz Re-Introduce ThemselvesWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now. In the bonus content, we answer the question: what are the top things we're encouraging our clients to do now? To get access to the exclusive content as we...
2024-09-3030 min
Success With Jewelry Insiders102 - Laryssa and Liz Re-Introduce Themselves (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now. In the bonus content, we answer the question: what are the top things we're encouraging our clients to do now? Engage with us by visiting: https://www.SUCCESSWITHJEWELRY.co...
2024-09-3048 min
Success With Jewelry Insiders101 - Laryssa and Liz Interview Melissa Dusenberry, Founder of All The Brilliants (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients. For Insiders only, she also shares her top tips for clienteling. All The Brilliants Website: https://www.allthebrilliants.com/ All The Brilliants Instagram: https://www.instagram.com/allthebrilliants/...
2024-09-2338 min
Success With Jewelry101 - Laryssa and Liz Interview Melissa Dusenberry, Founder of All The BrilliantsWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients. All The Brilliants Website: https://www.allthebrilliants.com/ All The Brilliants Instagram: https://www.instagram.com/allthebrilliants/ In the bonus content, Melissa shares her top tips for...
2024-09-2327 min
Success With Jewelry100 - Laryssa and Liz Share Biggest Takeaways From ListenersWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). In the bonus content, we guide you to our most important episodes. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com. Liz Kantner works with independent jewelry artists to help t...
2024-09-1615 min
Success With Jewelry Insiders100 - Laryssa and Liz Share Biggest Takeaways From Listeners (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). We also guide you to our most important episodes. As an Insider, visit https://SUCCESSWITHJEWELRY.com to engage with us and the community. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over...
2024-09-1626 min
Success With Jewelry99 - Laryssa and Liz Share Tips For Holiday Planning Part 2/2Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing! We’ll cover key strategies for creating engaging holiday marketing campaigns, from email and social media to special promotions and holiday-themed branding. Plus, we’ll share tips on how to...
2024-09-0914 min
Success With Jewelry Insiders99 - Laryssa and Liz Share Tips For Holiday Planning Part 2/2 (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing! We’ll cover key strategies for creating engaging holiday marketing campaigns, from email and social media to special promotions and holiday-themed branding. Plus, we’ll share tips on how to...
2024-09-0925 min
Success With Jewelry98 - Laryssa and Liz Share Tips For Holiday Planning Part 1/2Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during the holiday season. We'll also explore how early planning can make a big difference in reaching your business objectives and prov...
2024-09-0216 min
Success With Jewelry Insiders98 - Laryssa and Liz Share Tips For Holiday Planning Part 1/2 (MEMBERS ONLY)Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during the holiday season. We'll also explore how early planning can make a big difference in reaching your business objectives and prov...
2024-09-0228 min
Success With Jewelry87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry NewsWelcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
2024-06-1025 min
Success With Jewelry Insiders87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News (MEMBERS ONLY)Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram We also chat about Vegas trends Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2024-06-1040 min
Success With Jewelry79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?"Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they also share brands they love to follow on Instagram. To get access to exclusive content as well as direct access to me and Larys...
2024-04-1525 min
Success With Jewelry Insiders78 - Laryssa and Liz Audit the Marketing for Their Own Podcast (MEMBERS ONLY)Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve. They also explain how you can audit your own marketing and then convert that audit into useful action steps. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2024-04-0831 min
Success With Jewelry78 - Laryssa and Liz Audit the Marketing for Their Own PodcastWelcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they explain how you can audit your own marketing and then convert that audit into useful action steps. To g...
2024-04-0818 min
Success With Jewelry77 - Laryssa and Liz on the Biggest Lessons They've Learned in BusinessWelcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, they talk about their biggest mistakes and missteps. To get access to exclusive content as well as di...
2024-04-0121 min
Success With Jewelry Insiders77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business (MEMBERS ONLY)Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! They also talk about their biggest mistakes and missteps. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2024-04-0138 min
Success With Jewelry75 - Laryssa and Liz on How to Vet a Consultant or Other PartnerWelcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share more...
2024-03-1824 min
Success With Jewelry74 - Laryssa and Liz on the Jewelry Marketing We ReceiveWelcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll talk more specifically about brands with marketing that's catching our attention and why it’...
2024-03-1124 min
Success With Jewelry73 - Laryssa and Liz on Promoting Jewelry for Mother's DayWelcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll talk mo...
2024-03-0418 min
Success With Jewelry Insiders73 - Laryssa and Liz on Promoting Jewelry for Mother's Day (MEMBERS ONLY)Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through More info about planning ahead to make the most of seasons and holidays. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2024-03-0430 min
Success With Jewelry72 - Laryssa and Liz on Why Transparency Matters for Jewelry BusinessesWelcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share more ways to build trust with your audience. To get access to exclusive content as well as direct access to me and Laryssa, sign up by vis...
2024-02-2611 min
Success With Jewelry71 - Laryssa and Liz on the Importance of Email and How to Grow a ListWelcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll share what makes a "good" email and current trends in email marketing. To get access to exclusive content as we...
2024-02-1920 min
Success With Jewelry70 - Laryssa and Liz on Successful Storytelling for Your Jewelry BusinessWelcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, dig deeper into storytelling and talk about the trade show scene. To get access to exclusive content as well as direc...
2024-02-0520 min
Success With Jewelry69 - Laryssa and Liz on Clienteling for Your Jewelry BusinessWelcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling". We’ll share tips for clienteling and one-on-one outreach. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll discuss direct outreach to your wholesale prospects. To get access to exclusive content as well as direct access to me and Laryssa...
2024-02-0521 min
Success With Jewelry68 - Laryssa and Liz on Hiring for Your Jewelry BusinessWelcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, Laryssa talks more abo...
2024-01-2926 min
Success With Jewelry Insiders68 - Laryssa and Liz on Hiring for Your Jewelry Business (MEMBERS ONLY)Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee Laryssa talks more about her own personal experience hiring employees and building her team Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2024-01-2943 min
Success With Jewelry67 - Laryssa and Liz on Jewelry Social Media Tips and Trends for 2024Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll give you o...
2024-01-2222 min
Success With Jewelry Insiders66 - Laryssa and Liz on Top Priorities for Jewelry Marketing in 2024 (MEMBERS ONLY)Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year. We’ll reflect on 2023 and share some tips for starting the year strong. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2024-01-1533 min
Success With Jewelry66 - Laryssa and Liz on Top Priorities for Jewelry Marketing in 2024Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll reflect on 2023 and share some tips for starting the year strong. To get access to exclus...
2024-01-1516 min
Success With Jewelry Insiders65 - Laryssa and Liz on How to Plan Jewelry Content for 2024 (MEMBERS ONLY)Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We’ll share how to get started planning your year We’ll dive deeper and share more details about creating your plan and specifically content planning Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2024-01-0832 min
Success With Jewelry65 - Laryssa and Liz on How to Plan Jewelry Content for 2024Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We’ll share how to get started planning your year We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive deeper and share more details about creating your plan and specifically content planning. To get...
2024-01-0815 min
Success With Jewelry64 - Laryssa and Liz on Setting Marketing Goals For the New YearWelcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We’ll share tips for setting your 2024 goals We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll be talking through setting our own goals for the upcoming year. To get access to exclusive content as well as direct...
2023-12-1814 min
Success With Jewelry63 - Laryssa and Liz on Allocating Marketing Resources for 2024Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’re go...
2023-12-1119 min
Success With Jewelry62 - Laryssa and Liz on Brainstorming Jewelry Content for 2024Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. A brain dump of ideas for the upcoming year that you can use! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’re going to discuss some of the most exciting things we saw other brands do this p...
2023-12-0420 min
Success With Jewelry Insiders62 - Laryssa and Liz on Brainstorming Jewelry Content for 2024 (MEMBERS ONLY)Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. A brain dump of ideas for the upcoming year that you can use! Some of the most exciting things we saw other brands do this past year and trends for next. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2023-12-0434 min
Success With Jewelry60 - Laryssa and Liz on How to Get the Most out of Jewelry EventsWelcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. Tips for a successful event The importance of follow up We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share collaboration and event ideas. To get acces...
2023-11-1314 min
Success With Jewelry Insiders60 - Laryssa and Liz on How to Get the Most out of Jewelry Events (MEMBERS ONLY)Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. Tips for a successful event The importance of follow up Collaboration and event ideas Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
2023-11-1225 min
Success With Jewelry Insiders40 - Laryssa and Liz on "When's It Time for a Jewelry Brand Refresh?" (MEMBERS ONLY)Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question? What are some signs that it's time to do a refresh? When's a good time of year to get started, and how can you begin the process? Liz and Laryssa also do a JCK recap. Please visit https://SUCCESSWITHJEWELRY.com to j...
2023-06-1133 min
Success With Jewelry InsidersBONUS - Happy Holidays From Laryssa & Liz!We’re taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with. While Success with Jewelry has changed form over the course of the year, we’re excited about where we are at now - a podcast and community to share resources with you. And we ha...
2022-12-2600 min
Success With JewelryBONUS - Happy Holidays From Laryssa & Liz!We’re taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with. While Success with Jewelry has changed form over the course of the year, we’re excited about where we are at now - a podcast and community to share resources with you. And we ha...
2022-12-2600 min
Joy Joya Jewelry Marketing PodcastTRAILER - Welcome to the Joy Joya PodcastWelcome to the Joy Joya Podcast. If you're a jewelry industry entrepreneur or professional who's ready to start thinking differently about business development and marketing, this podcast is for you. I'm your host Laryssa Wirstiuk, and I'm the founder of Joy Joya, a marketing strategy agency specifically for jewelry brands. Since 2016, I've been helping business owners and their teams reach their target customers more effectively and think about their brand storytelling in new ways. I'm also the author of the book Jewelry Marketing Joy and frequently speak at industry events, both in-person and virtual. When y...
2022-09-0901 min