Shows
SidetrekkedCelebrating Trekk's 30th anniversary with BIG newsIn the season 2 finale of Sidetrekked, Emilee and Shayne are joined by Trekk CEO Laura Bennett to celebrate the 30th anniversary of Trekk — and to discuss some very exciting changes to Trekk ownership beginning in 2026. They discuss how and when Trekk was founded (2:00), how the company evolved over the years (8:30), the changes in the marketing landscape and how those changes have impacted Trekk culture (20:08), and what makes Trekk unique compared to other agencies today. Then, they discuss Laura’s official retirement and the new roles for Emilee and Shayne starting in January, and what the future of Trekk looks like — spoile...
2025-10-0136 min
The Live Healthy With Laura PodcastEP 149// "The Thyroid Reset With Dr. Alan Christianson!"Dr. Alan Christianson is a board certified naturopathic endocrinologist and New York Times Bestselling author who specializes in thyroid care. Today he is sharing his knowledge with us on optimal thyroid function and treatment as well as debunking some myths trending in the world of endocrinology. Don't miss it! Check out his website at:https://www.drchristianson.com
2025-06-0954 min
AgAnnex TalksFocus on Drainage: All about bioreactors with Laura ChristiansonDenitrifying bioreactors are a key edge-of-field practice for removing excess nutrients from agricultural water before it enters our nation's waterways. But adoption of bioreactors is a tough sell, in part because it requires a less traditional ROI approach. Dr. Laura Christianson shares the details of how bioreactors work, what the ideal pairings are of edge-of-field practices and how they pay off in the long run – even in the less traditional senses.This episode is sponsored by Timewell.
2024-11-0413 min
Humbly Speaking#24 - What Now?This week, Cameron and John are joined by Laura Doerner. Laura is an accomplished legal professional and former flight attendant from the Chicago area. As always, you can contact us at humblyspeakingpod@gmail.com
2023-12-232h 06
Very Bold Radio Podcast w/ Steve TeelVery Bold Radio 9-18-23 with Adrianna Ernst & Laura Christianson *PODCAST EXCLUSIVEAdrianna Ernst and Laura Christianson join host Steve Teel on this edition of Very Bold Radio & Podcast! https://verybold.com/very-bold-radio-and-podcast/ Be inspired every Saturday by difference-makers on Very Bold Radio & Podcast!See omnystudio.com/listener for privacy information.
2023-09-1829 min
The Professional Writer85 - Work-for-Hire Freelance Writing, with Tracie HeskettHoping to do freelance writing? Want to know what the freelancing life is really like?
In episode 85 of The Professional Writer, Tracie Heskett and I – both long-time freelance writers – reveal our best tips for breaking into freelancing.
2022-09-1231 min
The Professional Writer84 – Blogging for Fun and Money, with Gregory HalpenEpisode 84 of The Professional Writer podcast is the first in an ongoing series where I chat with people who do interesting things with their writing – other than writing books.
Gregory Halpen certainly fits the bill! He's a passionate home baker, dessert blogger, photographer, and life coach.
2022-08-2919 min
The Professional Writer83 – Get Visibility Through Other People’s Platforms, with Lisa Simone RichardsWant a slew of simple-yet-effective tips to move from "invisible" to "in-demand" by getting featured on blogs, podcasts, magazines, and TV shows?
In episode 83, Lisa Simone Richards, a PR & Visibility Strategist, shares insider secrets for reaching more people without spinning your wheels on social media or wasting money on Facebook ads. Includes extensive show notes so you can follow along while listening.
2022-03-1444 min
The Professional Writer82 – 3 Must-Dos When Setting Up Your Email ListI answer 3 burning questions people repeatedly ask about email list building:
Can I bulk email my contacts through my regular email account?
Since I’m required to display a valid postal address on every email, and I don’t want to display my home address, what are my options?
Can I use my gmail address to send newsletters?
2022-02-2818 min
The Professional Writer81 – Becoming a WriterpreneurYou work up your courage and pitch the “book baby” you’ve been laboring over for years to an agent or editor.
They respond with, “Tell me about your author platform.”
Your heart hits the floor as you realize that you’ve spent years writing your book, but only a few minutes thinking about who might buy it.
I'd like you to consider a different approach – one that enables you to simultaneously write, publish, and build that all-important author platform. I call it “becoming a writerpreneur.” (Includes transcript and loads of links.)
2022-02-1413 min
The Professional Writer80 - Jump-Start Your Email List (Group Coaching Program)I’m doing something different on the podcast today, introducing you to Jump-Start Your Email List, my group coaching program that starts March 15.
I’ll walk you through the four items you’ll create during the program and introduce you to five bonus trainings and tutorials (valued at over $700) that you’ll receive as a student in the program.
Plus, you'll get a special discount when you register by 2-22-22!
2022-02-0727 min
The Professional Writer79 - 4 Strategies for Growing the Know-Like-Trust FactorMy 4-tiered strategy gives my audience many opportunities to know, like, and trust me:
(1) free resources
(2) low-cost DIY training
(3) affordable done-with you programs
(4) premium coaching and done-for-you services
2022-01-3111 min
The Professional Writer78 – When Should I Start Marketing My Book?Authors should never separate writing from marketing. They're done in concert, much like a choir in which individual voices blend together to create a unified, harmonious sound.
Today, I'll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.
2022-01-2413 min
The Professional Writer77 – Protect Your Creative Work: Copyright, Fair Use, LLC, Contracts, with Amy NesheimProtect your creative work! Lawyer Amy Nesheim helps us understand (1) The difference between copyright and trademark; (2) 5 steps you can take if someone steals your content; (3) The 4-factor Fair Use test; (4) LLC vs. Sole Proprietorship, and (5) Contracts: rules for the relationship.
2022-01-1734 min
The Professional Writer76 – Costs of Marketing and Promoting Your Book, with Amy Connell“When budgeting for publishing and marketing your book, build in a 10 percent cushion to allow for unexpected expenses.”
As she prepared to publish her debut non-fiction book, Amy Connell discovered the importance of the budget cushion. She shares exactly what spent to create branded promotional products, send influencer copies, and hire niche consultants. You’ll also learn Amy’s secret for creating a free, interactive resource library for her book buyers.
2021-12-1350 min
The Professional Writer75 - Writers Conferences: The Best Investment an Author Can Make, with Sharon Elliott and Sarah Sundin“A writers conference is the place I can find out how to get my book published, because my book is perfect, and everyone needs to read it.”
That’s the mistaken assumption three newbie writers – Sarah Sundin, Sharon Elliott, and I – made before we attended our first writers conference. Oh, were we in for a surprise!
The three of us chat about our first-ever writers conference experiences, and how attending conferences has shaped and grown our writing careers.
2021-11-2953 min
The Professional Writer74 - Strengthen Your Writing and Editing With These 5 Robust Online Tools [Crowdsourced]Five online tools to help you become a more powerful writer and editor (recommended by my listeners):
ProWritingAid
Jarvis
AnswerThePublic
PerfectIt
WordHippo
Transcript, video tutorials, and links to trainings included!
2021-11-1513 min
The Professional Writer73 - Sensitivity Readers and Subject Matter Experts: Why Authors Need ThemYour most valuable ability is your credibility. That’s why sensitivity readers, subject matter experts, and fact-checkers are crucial. In episode 73, five listeners recount their thoughts about this important topic. Learn what sensitivity readers do and how to find them.
2021-11-0122 min
The Professional Writer72 - Costs of Self-Publishing a Book, with Lisa Baldwin“An unknown author wanting to get an unknown manuscript published by a traditional publisher is akin to an 18-year-old showing up in Los Angeles with a 6-string guitar, wanting to get a record contract,” says debut memoir author, Lisa Baldwin.
Learn how several publishing professionals helped Lisa shift her expectations and shape her manuscript into an award-winning book.
We discuss three types of investments Lisa made: (1) pre-publication costs, (2) publication costs, and (3) hidden costs.
2021-10-1833 min
Mac Geek Gab — Apple Tips, Tricks, and TroubleshootingMonterey On The HorizonYour macOS Monterey questions are starting to trickle in, and your two favorite geeks have your answers. That's not all, though! This episode's got Quick Tips about webpage screenshots, Safari 15 tabs, Internet Recovery, and making your music sound better for YOUR ears. Plus, John and Dave answer your questions about all kinds of things…and they share your recommendations for new keyboards, too! Press play and enjoy learning at least five new things.
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 894 for Monday, October 11, 2021
00:01:55 Dave’s Napping Shortcut
Help us…and help yourself! MGG Listener Survey!
Quick Tips
...
2021-10-111h 18Mac Geek GabMonterey On The Horizon — Mac Geek Gab 894Your macOS Monterey questions are starting to trickle in, and your two favorite geeks have your answers. That's not all, though! This episode's got Quick Tips about webpage screenshots, Safari 15 tabs, Internet Recovery, and making your music sound better for YOUR ears. Plus, John and Dave answer your questions about all kinds of things…and they share your recommendations for new keyboards, too! Press play and enjoy learning at least five new things.
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 894 for Monday, October 11, 2021
00:01:55 Dave’s Napping Shortcut
Help us…and help yourself! MGG Listener Survey!
Quick Tips
...
2021-10-111h 18
The Professional Writer71 – Things I Spend Money on to Run My Writing BusinessRunning a writing-related business costs several thousand dollars per year, even when you’re a frugal DIYer like me. In episode 71, I’ll walk you through:
exactly what I spend to run my business
how much to budget for essentials
3 things to do before investing in a service or tool
Transcript and loads of links included.
2021-10-0441 min
The Professional Writer70 - 5 Quick, Easy, and Free Ways to Gain Visibility as a WriterHow can frugal, penny-pinching entrepreneurs creatively build a business without forking out a ton of money?
In episode 70, I’ll show you five basic, FREE things you can do right now to:
• find great deals on tools for your business
• gain visibility
• interact with prospective readers and book buyers
• earn bonus income
Shareable infographic included!
2021-09-2015 min
The Professional Writer69 - Bookkeeping Tips for Your Biz, with Vanessa ButlerWhen I hear the phrase, “business finances,” I shudder.
I’m not a numbers person; I'm a word person. That’s why I invited bookkeeping expert, Vanessa Butler, to guest on The Professional Writer podcast. Vanessa will help us word nerds take a serious look at:
The financial health of our business
The most efficient ways to do accounting
Why "business" and "pleasure" bank accounts shouldn't get married
Why it's important to create a realistic monthly budget, and to look at it daily
2021-09-0630 min
The Professional Writer68 – Why You Need ContractsA contract that clearly and specifically spells out expectations is a must-have for every entrepreneur, whether you’re hiring someone to work for you, or someone is hiring you to work for them.
In Episode 68, I’ll share contract horror stories, suggest items to include in a legal agreement, and recommend easily customizable contract templates.
2021-08-2325 min
The Professional Writer67 - The Problem with Vanity Numbers, Half-Truths, and Swollen EgosWe’re exploring five problematic platform-building practices:
The “swollen ego” bio
Inflated follower counts
Platform plugins
Bestseller lists
“Award-winning author” taglines
I believe these vanity metrics give authors permission to bend the truth as a means of proving their worth. And that concerns me. Let’s talk about it!
2021-08-0922 min
The Professional Writer66 - Debunking 7 Email Marketing MythsMisinformation and horrible advice about email marketing abounds. In episode 66, I’m going to give you some tough love. I’ll bust 7 myths about email marketing.
2021-07-2632 min
The Professional Writer65 - 13 Tips for Crafting Stellar Social Posts That Link to Your Blog or PodcastWhen crafted thoughtfully, promotional social media posts that link to your blog or podcast really do work.
Learn 3 things not to do under any circumstances, plus get 10 tips to help you write stellar social posts that’ll get clickthroughs.
2021-07-1239 min
The Professional Writer64 - Writing Books for a Big 5 Publisher, with Susan MeissnerWhat’s it like to migrate from writing for the Christian market to writing for a Big 5 general market publisher?
Susan Meissner penned 9 novels for the Christian market before moving to the general market, where she has had 7 historical novels published by a major New York publishing house. In episode 64, Susan, a USA Today bestselling author, shares her evolution as a writer and reveals how she “raises the bar” for each new story she writes.
2021-06-2838 min
The Professional Writer63 - Create and Achieve Growth Goals, with Kyrsti SnyderLet's flip the script on "playing small!" During my frank conversation with mindset coach, Kyrsti Snyder, we discuss (1) why we don’t accomplish our goals, (2) three types of goals we can set for our business, and (3) five tips for achieving our goals.
2021-06-1430 min
The Professional Writer62 - How to Submit Stories to Chicken Soup for the Soul Anthologies, with Tracy CrumpDo you like to write true, inspirational stories? Consider shopping your stories to an anthology such as Chicken Soup for the Soul.
Tracy Crump, author of 22+ Chicken Soup for the Soul stories, shares insider tips for shaping a story to submit to the world’s most popular anthology series.
2021-05-3136 min
The Professional Writer61 - Intentional Business, with Britney GardnerWhen many others offer the same types of services, products, and programs as you, how can you make a name for yourself? Brand strategist, Britney Gardner, and I discuss several core principles for doing business intentionally: finding your best client, selecting brand photos, developing marketing messages, and filtering the wrong subscribers off your email list.
2021-05-1736 min
The Professional Writer60 - How to Get Out of Your Own Way, with Alice Crider“Shoulding” ourselves – saying, “I should do this or that” – freezes us from making progress. Let’s stop beating ourselves up! Author coach, Alice Crider, suggests practical tips for getting out of our own way so we stop sitting on the sidelines and become leaders.
2021-05-0337 min
The Professional Writer59 – 4 Traits of a Gritty WriterWhat motivates a writer to have such faith in their project that they persevere for months or even years in the face of countless rejections?
Grit.
To flesh out what grit means for the success of your business, I’m sharing fascinating stories from real-life creatives, as well as four ways to develop grit, from Angela Duckworth’s book, Grit: The Power of Passion and Perseverance.
2021-04-2614 min
The Professional Writer58 - How to Become a Book Reviewer, with Katherine Scott JonesDoes talking about books put you in your happy place? Do you enjoy influencing readers to pick up good books and steer away from bad ones?
You might want to try your hand at reviewing books. Katherine Scott Jones – book enthusiast, reviewer, and author – introduces us to the art of book reviewing. You’ll discover (1) who should – and shouldn’t – become a book reviewer; (2) what readers, publishers, and authors look for in a book reviewer; (3) four ways to get started reviewing books; (4) how to write a balanced, fair review, and (5) how to follow up with the publicist/author after you publish your
2021-04-1928 min
The Professional Writer57 – How to Land a Literary Agent, With Barb RooseAre you seeking a literary agent? Wondering what you can do that’ll help them say “yes” to your pitch?
Barb Roose, an agent with Books & Such Literary Management, unpacks 3 important factors that’ll help you land an agent, and shows us 3 effective ways to build an author platform. Transcript included.
2021-04-1233 min
The Professional Writer56 - Writing for Children: Expert Tips from Diane StortzSome people mistakenly assume that writing for children is simple. Multi-published author, Diane Stortz, knows that writing children’s books is every bit as challenging – and rewarding – as writing for adults. In Episode 56, Diane shares the secrets to her success and recommends six things prospective children’s writers can do to get started.
2021-04-0536 min
The Professional Writer55 - Guest Post Guidelines: What to IncludeCrafting guest post guidelines for your blog requires a lot of thought and decision-making. But guidelines are well worth your time investment. In episode 55 (part 2 in my mini-series on guest blogging), you’ll get a free printable swipe file of my guest post guidelines that you can adapt for your own use.
2021-03-2922 min
The Professional Writer54 - 6 Surefire Ways to Guarantee Your Guest Blogging Pitch Gets Instantly RejectedI receive bizarre guest post pitches every week. I instantly delete them without opening them. Episode 54 is a guidebook for what NOT to do when pitching your guest blogging services. Follow along with the transcript while listening – I reprint several actual, unretouched pitches I’ve received, complete with hilarious spelling and punctuation errors!
2021-03-2218 min
The Professional Writer53 - Editing With a ‘Reader First’ Mindset, with Samantha HanniWhen you’re writing a book, it’s just you, banging out beautiful words. When you finish the draft, your next step is to invite others to help prepare your manuscript for publication.
In part 2 of my conversation with freelance editor, Samantha Hanni, we discuss three ways authors can bring the ‘reader first’ mindset into the editing process: (1) stay humble about your message, (2) stay humble about your edits, and (3) communicate with your editor.
2021-03-1519 min
The Professional Writer52 - Shaping a ‘Reader First’ Mindset, With Samantha HanniApproach writing as if you’re hosting a dinner party. Invite readers to the table with the understanding that they bring life experiences with them that’ll impact the way they’ll receive your words. “Set the table” for your readers by putting them FIRST.
In Episode 52, Samantha Hanni and I unpack three questions that’ll help you shape a reader-first mindset: (1) What are my publishing goals? (2) Who is my reader? (3) How do I want my reader to be different after reading my book?
2021-03-0825 min
The Professional Writer51 - Preparing for an eBook Launch, with Dianne AndreShould I seek a traditional, royalty publishing house or should I self-publish?
It’s a question nearly every author asks themselves.
For Dianne Andre, the answer was “self-publish ebooks.” In Episode 51, Dianne and I discuss why she chose indie publishing, and she unveils four book launch tactics she tried during her recent book launch.
A bonus infographic is included: 7 Steps to Plan an Ebook Launch.
2021-03-0121 min
The Professional Writer50 - A Dozen Ways to Turn Your Social Media Followers into Email Subscribers – Without Buying Ads12 hot tips for turning social media followers into email subscribers. PLUS, discover why inviting people to subscribe must become a routine part of your social media schedule, and learn what not to do, under any circumstances.
2021-02-2226 min
The Professional Writer49 – 5 Reasons You Should Focus on Email Marketing Instead of Social MediaHow would you react if every social network suddenly removed all your followers or closed down your account? Would you feel confident that you still have a way of amplifying your voice and connecting with your fans?
In Episode 49 (part 2 in a 3-part series), you’ll discover 5 important differences between social media and email marketing, and I’ll show you why focusing more energy on email marketing will set your business up for good things to happen.
2021-02-1511 min
The Professional Writer48 – Two Ways People Can Subscribe to Your Blog, Vlog, or PodcastHow do I get more people to read my blog? I’ll walk you through two surefire methods that’ll make it easy for people to receive an alert whenever you publish fresh content. Plus, I include a bonus tip just for podcasters.
2021-02-0820 min
The Professional Writer47 - Audiobook Recommendations and Listening Tips, With Katherine Scott JonesAre you an audiobook skeptic? If so, my interview with Katherine Scott Jones will change your mind! And if you already love audiobooks, check out Katherine’s 17 recommendations for new listens in the Narrative Non-Fiction, Memoir, and Fiction genres.
2021-02-0134 min
The Professional Writer46 – Trim the Intro: Pointed Tips for Bloggers, Vloggers, and PodcastersAvoid TL;DR! In this short episode, I'll help you simplify your introductions to podcast and vlog episodes, e-newsletters, and blog posts.
2021-01-2508 min
The Professional Writer45 - Rejuvenate Your Writing Through Creative Non-Writing Activities, with Jeanette HanscomeSuffering from lockdown slump? If your creative juices have dried up, my interview with Jeanette Hanscome is exactly what you need to dump the slump. Join us and explore creative activities that’ll breathe new life into your writing.
2021-01-1828 min
What The Func?!THE THYROID, WITH DR. ALAN CHRISTIANSONNew York Times bestselling author Dr. Alan Christianson schools Laura & Clayton on all things THYROID. What is it, why is it such a touchy gland, and how can we take care of it? On What The Health?! Is your lamp getting salty? What The Func?! is produced by the Functional Medicine Coaching Academy. Visit our sponsor Naturepedic! Check out their luxurious organic mattresses and use code WHATTHEFUNC15 for 15% off all products! Instagram: @dralanchristianson Twitter: @DrAChristianson Facebook: @DrAlanChristianson Instagram: @whatthefunc Twitter: @whatthefuncpod Facebook: @whatthefuncpodcast
2021-01-1855 min
The Professional Writer44 – Simplify Your Areas of InfluenceI’m not a “word of the year person.” But this year, the word SIMPLIFY beckoned. In Episode 44 of The Professional Writer podcast, I’ll help you simplify (1) the people you serve and (2) the products, services, and programs you offer. And I’ll challenge you to take 4 massive action steps that’ll simplify your business processes!
2021-01-1126 min
The Professional Writer43 - Simple Stretches for Desk Jockeys, with Amy ConnellHave you ever been “in the zone” and when you glanced up from your computer, you were shocked that three hours had passed? That happens to me all the time!
Amy Connell, a certified personal trainer, demonstrates simple stretches desk jockeys can do to get the blood flowing and relieve muscles we’ve been overusing in all the wrong ways. BONUS demo video included!
2021-01-0433 min
The Professional Writer42 – Analyze Engagement and Adjust Your Social Media GoalsIt’s time to exercise your social media muscles! In the final installment of our 4-part series on the secret to doing social media, you’ll (1) decide which social network(s) to be active on (2) get best practices for engaging with your followers, and (3) discover why doing weekly and monthly analytics reviews will help you adjust your routine so you focus on activities that best build your business.
2020-11-3027 min
The Professional Writer41 - Efficiently Publish Social Media ContentSocial media marketing is a marathon, not a sprint. Let's replace the "sprint" mentality with productive activities that result in the best return on our investment.
In Episode 41 (Part 3 in a 4-part series on the secret to doing social media) you'll also learn: (1) why you shouldn’t auto-publish links to your latest blog posts; (2) why it’s important to share promotional content multiple times; (3) how to adapt one piece of content for multiple social channels, and (4) how to effectively use social media schedulers. Plus, I’ll introduce you to 14 popular social media scheduling tools!
2020-11-2330 min
The Professional Writer40 - Create Winning Social Media ContentConsider every piece of social media content you post as part of your business portfolio. That will keep you focused on creating content that builds your business.
In Episode 40 (part 2 in a 4-part series on the secret to doing social media), you’ll (1) identify your core income streams or areas of influence, and (2) develop 6 types of content that will direct your audience towards your core revenue streams.
2020-11-1628 min
The Professional Writer39 - The Secret to Doing Social Media“I don't have time to do social media. My schedule is already packed.”
If you’ve ever uttered those words, this episode is for you. I’ll walk you through a process that’ll help you form social media habits that will serve you well over the long-term.
(This is Part 1 in a 4-part series on practical tips for effective social media marketing.)
2020-11-0918 min
The Professional Writer38 - A Sip of Cold Water to Refresh the Weary Soul, With Grace Fox“Are you ever going to write a REAL book?”
The first time someone asked Grace Fox that question, she felt slighted.
Grace, a popular and accomplished devotional writer, reveals how she worked through her internal struggle with writing devotions, and how she wrote ninety 225-word devotions in 20 days.
2020-11-0239 min
The Professional Writer37 - How to Destroy Your Professional Credibility in One Easy StepAre you unintentionally alienating your Facebook friends, turning off agents and editors, and driving away potential clients? In Episode #37, you’ll discover the 2020 version of the “drunk at a party selfie,” and get 3 tips for conducting yourself on social so you avoid decimating your personal and professional credibility. (Includes full transcript.)
2020-10-2613 min
The Professional Writer36 - Two Issues That Hold Writers Back, with Ginny L. Yttrup“Writing is really hard work for me,” says Ginny L. Yttrup. “In the midst of it I often find myself stymied. Blocked. Confused. Wanting to do anything but write.”
If you’ve ever experienced the slow tedium of writing and felt like giving up, Ginny will identify two areas where writers commonly get stuck and put you on track to get unstuck.
2020-10-1928 min
The Professional Writer35 - 3 Easy Tricks to Help People Discover Your Website and BlogIf you've been blogging or podcasting consistently for a year or more, chances are that over half the people who visit your website or blog find it via an “organic search.” In this 8-minute episode (includes transcript), you’ll learn about the beauty of organic search and will get 3 simple, actionable tips to help you ramp up the organic search factor.
2020-10-1208 min
The Professional Writer34 - What is “The Cloud?”Is "the cloud" a computer in the sky? Um... no. In this 3-minute episode (transcript included if you don't feel like listening), I explain the difference between local vs. cloud computing.
2020-10-0502 min
The Professional Writer33 - Three Power-Ups to Take Your Bio to the Next Level, With Emma FulenwiderWhen a friend reads your website bio, would they be able to identify you if your name was erased? In Episode 33, professional biographer, Emma Fulenwider, reveals the #1 mistake entrepreneurs make when writing their bio. Listen in and learn how to brag about yourself without sounding pompous.
2020-09-2826 min
The Professional Writer32 - 7 Tips to Create a Memorable Brand IdentityOne of my clients experienced a branding disaster. In Episode #32, I'll reveal how she adjusted on the fly. Plus, you'll learn about risks that can impact your ability to build a brand, 3 key components of your brand aesthetic, and 7 ways to research competitors and develop a memorable brand identity.
2020-09-2116 min
The Professional Writer31 - How One Best-Selling Author Pays It Forward (with DiAnn Mills)Bestselling author, DiAnn Mills returns for an inspirational chat about the importance of giving the next generation of writers the best we have to offer, whether that's through coaching, teaching, speaking, or directing.
2020-09-1430 min
The Professional Writer30 - The Secret to Writing Believable Suspense Fiction (with DiAnn Mills)What if a killer virus was unleashed on board an international flight? Three years ago, when DiAnn Mills got the idea for a suspense novel plotline she “knew absolutely nothing about,” she put her research skills on overdrive. Learn how a best-selling author combines stubbornness, interviews with experts, divine intervention, and fresh-roasted coffee.
2020-09-0729 min
The Professional Writer29 - Doorbelling in Hostile Territory: 6 Strategies to Plan Your Brand CampaignImagine you’re running for office. Your goal is to get elected as the best person to represent your brand. You’re doorbelling in a neighborhood where people may be hostile to your brand message. How will you shape your message to gain the trust of the people you hope to serve? In Episode #29, You’ll get 6 solid strategies that'll help you flesh out your own brand campaign!
2020-08-3127 min
The Professional Writer28 - Recipe for An Almost-Perfect Manuscript, With Tisha MartinYou know your writing project needs editing. But what type of editing does it need? During Episode #28, professional editor, Tisha Martin, helps us make sense of the 5 types of editing. Listen in and gain clarity about what an editor can do for you.
2020-08-2422 min
The Professional Writer27 - Three Ways a Professional Editor Provides Value, With Tisha MartinDo you have a “drive-through” mentality of book publishing? If so, you are doing yourself a disservice. During Episode #27, professional editor, Tisha Martin, explains how working with an editor makes a huge difference in creating a polished product readers will be delighted to read.
2020-08-1718 min
The Professional Writer26 - Three Tools to Protect the Privacy of Your BusinessThe little things do matter. During this 7-minute episode, I’ll acquaint you with three free and low-cost tools I use daily that help me demonstrate my professionalism and protect the privacy of my business. The best news? You can implement these tools today and instantly boost your professionalism.
2020-08-1007 min
The Professional Writer25 - One Word Makes All the Difference for Susie CrosbyLearn how “just one word” has guided Susie Crosby’s platform development, proving that sometimes, the simplest techniques are the most powerful. In Episode #25, Susie, a kindergarten teacher, shares how teaching and exercising stimulate her writing, how she's achieving the delicate balance between selling and serving, and how she's using YouTube to reach new readers.
2020-08-0333 min
The Professional Writer24 – List Cleaning Gets Rid of Deadbeat SubscribersGrowing an email list is the #1 way to grow your business – IF your list consists of the right subscribers. In Episode #24 (includes written transcript), we’ll discuss the 4 types of people who subscribe to your list, and how to delete the lump-on-a-log subscribers, guilt-free.
2020-07-2717 min
The Professional Writer23 – Dealing with Rants, Ridicule, and Crushing CriticismIt hurts to be on the receiving end of rants, ridicule, complaints, criticism, thoughtless comments, discouraging feedback, or 1-star reviews. How can we overcome the urge to retaliate and handle this professionally, while keeping our sanity intact? I have three tips for you, as well as a slew of resources to explore. Written transcript included.
2020-07-2028 min
The Professional Writer22 - “Don’t write because you want to get published. Write because you enjoy writing.” (with Tessa Afshar)After two publishers turned down her manuscript, she stopped writing. But then, something happened that strengthened her resolve to return to writing. Ten years later, Tessa Afshar’s first novel has been translated into eight languages and is being re-released. Tessa shares how learning to be content with small beginnings was the most powerful mindset shift she made as a writer.
2020-07-1333 min
The Professional Writer21 - Steps to Take When Your Blog Content Gets Stolen (And How to Legally Share Others’ Content)Has someone ever copied an entire blog post you’ve written and pasted it on their own blog? It has happened to me more than once. In episode #21 (with complete written transcript + links to resources), you'll learn what to do if this happens to you. I'll also explain how to legally share someone else's content.
2020-07-0624 min
The Professional Writer20 - “Get it said. Shut up. Post.” (with Tim Fall)During his 2008 election campaign for Superior Court judge, Tim Fall was diagnosed with generalized anxiety order. Tim explains how his mental health diagnosis led to publishing his memoir, Running for Judge: Campaigning on the Trail of Despair, Deliverance, and Overwhelming Success. Tim also reveals how he’s coping with “pandemic fatigue” by posting short, unscripted daily videos.
2020-06-2931 min
The Professional Writer19 - Three Irritants That Pull Readers Out of a StoryWhen you’re reading a novel, what pulls you out of the story? In this 7-minute episode, I reveal three irritants that yank me out of a story, and recommend ways writers can avoid these mishaps.
2020-06-2207 min
The Professional Writer18 - Swag Ideas for Your Book Launch, With Lindsay A. FranklinLindsay A. Franklin joins us again to continue our conversation about writing and marketing Young Adult (YA) fantasy. This week, we discuss how to create a book launch vibe fans will love, ideas for fandom swag, and budgeting for a launch.
2020-06-1535 min
The Professional Writer17 - The Delicate Dance of Writing YA Fantasy, With Lindsay A. FranklinAward-winning author, Lindsay A. Franklin, shares what attracted her to writing young adult (YA) fantasy, as well as world-building strategies and secrets for weaving subtle Christian themes into her stories.
2020-06-0826 min
The Professional Writer16 – An Easy Way to Show You Mean BusinessThere’s one quick and easy – almost no-brainer – way to show people you’re serious about your business. Do you know what it is?
In this “Learn With Laura” episode and written tutorial, I'll answer that question and challenge you to take an action that’ll put one tiny-but-important element of your marketing on auto-pilot.
2020-06-0124 min
The Professional Writer15 – Expert Tips for Your Book Launch, With Kathi LippA double dose of learning and laughter awaits you in Episode #15. Kathi Lipp, a best-selling author of 20 books, shares tips for a successful book launch. Our chat is also a fantastic example of how an author “soft sells” her book while guesting on a podcast.
2020-05-2531 min
The Professional Writer14 - Everyone’s Favorite Radio Station – Are You Tuned In?Have you listened to everyone's favorite radio station? It's WII-FM. In this 5-minute "Learn With Laura" episode, you'll discover why WII-FM is so popular, and how creating WII-FM content will set your business up for success.
2020-05-1805 min
The Professional Writer13 - Giving Readers Exactly What They Want, With Karen BarnettWhy would anyone read my books? That’s the critical question author Karen Barnett asked herself as she developed her brand. In Episode #13, Karen reveals several strategies she uses to connect with her readers.
2020-05-1136 min
The Professional Writer12 – Setting Big, Hairy, Audacious Goals“I’m a writer, not a marketer!” That’s the response many authors have when they learn they’re expected to do most (or all) of their own book marketing.
In reality, every writer is also a marketer. In Episode #12, Laura will introduce you to a marketing mindset that’ll help you consistently take actions to move you toward achieving the book sales you dream about.
2020-05-0417 min
The Professional Writer11 - One Writer’s Secret to Staying Sane and Paying It Forward, with Lisa BogartGrowing up as “a good Catholic girl,” Lisa Bogart gave up something during Lent. One year, Lisa was encouraged to add on something, as a 40-day discipline.
In Episode 11 of The Professional Writer podcast, Lisa reveals what she added on, and how that childhood practice led to a lifelong commitment to share love through her writing, one reader at a time.
2020-04-2723 min
The Professional Writer10 - Moving from Self-Focused to Self-ForgetfulWe tend to be self-focused when building our brand, platform, and business. But we don’t have to be overly self-focused. In episode #10, I'll walk you through a simple, 6-word strategy that'll help you think deeply about your underlying motivations for saying “yes” or “no” to new opportunities.
2020-04-2010 min
The Professional Writer9 - Being True to YourselfDoes the constant “you need to” advice from platform-building experts make you feel overwhelmed, frustrated, and stuck? I found a solution! In Episode #9 of The Professional Writer podcast, learn how replacing “you need to” with “you love to” will revolutionize your business.
2020-04-1316 min
The Professional Writer7 - The Secret Life of a New York Times Bestselling Author, with Susy FloryI’m trying to picture a baby squirrel wearing a diaper. You will be, too, after you listen to my interview with New York Times bestselling author, Susy Flory.
We’ll venture way, waaaay behind the scenes with Susy and learn about the not-so-glamorous life of a bestselling author. You'll also learn a thing of two about how to become a professional writer.
2020-03-3042 min
The Professional Writer6 - Three Ways Writers Can Act Like Grownups During the PandemicWith the worldwide focus on COVID-19, it’s important that those of us who own writing-related businesses act like grownups during the pandemic. In this special edition of The Professional Writer podcast, I’ll show you how to:
Correctly refer to COVID-19 in written communications (check out the Word Nerd Moment below)
Quell the panic – both internal panic and the anxiety of others
Evaluate your business plan
2020-03-2326 min
The Professional Writer5 - Is a B-Minus Launch Good Enough?As you’re preparing to launch your book or blog or podcast or course or business, is “just okay” good enough? In Episode #5, we'll examine the pros and cons of what's commonly referred to as a "B-minus" launch.
2020-03-1816 min
The Professional Writer4 - You're a WHAT? The Problem With Alphabet Soup AcronymsHow familiar are you with 14 common publishing industry-related acronyms? Take this fun quiz during Episode #4, and then accept today's challenge: clarify or remove confusing acronyms from your bio.
2020-03-1116 min
The Professional Writer3 - Going ALL INWhat does it mean to go all in as a writer? In Episode #3, we’ll explore interesting examples from The New Yorker, The Bible, NFL football, historical fiction, and a couple of Italian monks. We’ll also look at what it means to become practitioner of the art of writing. We’ll talk about the single best reason to go all in– not on everything, but on ONE thing. And I’ll challenge you to commit to going all in in one area of your life.
2020-03-0417 min
The Professional Writer2 - How to Act Like a Professional Writer (Even When You Don’t Feel Like One)If you’ve been writing for fun and are itching to write professionally, check out today’s podcast episode. We’ll talk about three important steps writers who want to be taken seriously must do consistently. And we’ll explore five traits of a professional writer.
2020-02-2521 min
The Professional Writer1 - Do You Have to Write Books to be a REAL Writer? (Introducing The Professional Writer Podcast)Whether you’re thinking of launching a writing-related business or you’re retooling the writing you’re currently doing, The Professional Writer podcast will help you confidently plan, launch, and grow your career.
2020-02-1514 min
Mac Geek GabThe Spam Eradication Conundrum – Mac Geek Gab Podcast 732Do you get spam calls on your iPhone? Would you like to know how to stop that? How about power drain on your Mac and your iPhone? Plus, do you care whether you're using the actual SIM or eSIM on your new iPhone? Press play, listen, and learn together!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 732 for Monday, October 22, 2018
00:02:00 Joe Rogan Veganism vs. Paleo
00:02:48 David-QT-Scan Documents in Notes
Attach photos, links, and more in Notes on Mac
00:05:37 Ron-Eero Plus and SmallCubed MailSuite
00:09:10 Synology SRM’s Threat Protection
00:11:46 CSF-ViewSonic VX2758 Curved 27” 1080p
00:15:25 SPONSOR: iMaz...
2018-10-2300 minMac Geek Gab — Apple Tips, Tricks, and TroubleshootingThe Spam Eradication Conundrum – Mac Geek Gab Podcast 732Do you get spam calls on your iPhone? Would you like to know how to stop that? How about power drain on your Mac and your iPhone? Plus, do you care whether you're using the actual SIM or eSIM on your new iPhone? Press play, listen, and learn together!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 732 for Monday, October 22, 2018
00:02:00 Joe Rogan Veganism vs. Paleo
00:02:48 David-QT-Scan Documents in Notes
Attach photos, links, and more in Notes on Mac
00:05:37 Ron-Eero Plus and SmallCubed MailSuite
00:09:10 Synology SRM’s Threat Protection
00:11:46 CSF-ViewSonic VX2758 Curved 27” 1080p
00:15:25 SPONSOR: iMaz...
2018-10-2300 min
Mac Geek GabCracked iPhone Screens, What’s in iCloud Keychain, Which Mesh for Me, and More – Mac Geek Gab 706Running Apple devices is quite a bit of fun most of the time. Occasionally, though, you have problems… and that's where Dave and John come in to help. Today's topics include syncing Wi-Fi passwords, managing Mail's calendar events, and dealing with a cracked iPhone screen. Press play and enjoy!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 706 for Monday, April 23, 2018
00:02:13 Bob-QT-Cmd-Shift-Period Toggles Hidden File Display in File Dialog Boxes
00:04:19 Ken-QT-Expanding Mail’s Preferences and Cron-Triggering Keyboard Maestro
00:07:44 Ken-CSF-Herald (Mail.app notifications done right)
00:14:29 SPONSOR: Ring. Visit ring.com/mgg and save up to $150!
00:17:15 Robin...
2018-04-2400 minMac Geek Gab — Apple Tips, Tricks, and TroubleshootingCracked iPhone Screens, What’s in iCloud Keychain, Which Mesh for Me, and More – Mac Geek Gab 706Running Apple devices is quite a bit of fun most of the time. Occasionally, though, you have problems… and that's where Dave and John come in to help. Today's topics include syncing Wi-Fi passwords, managing Mail's calendar events, and dealing with a cracked iPhone screen. Press play and enjoy!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 706 for Monday, April 23, 2018
00:02:13 Bob-QT-Cmd-Shift-Period Toggles Hidden File Display in File Dialog Boxes
00:04:19 Ken-QT-Expanding Mail’s Preferences and Cron-Triggering Keyboard Maestro
00:07:44 Ken-CSF-Herald (Mail.app notifications done right)
00:14:29 SPONSOR: Ring. Visit ring.com/mgg and save up to $150!
00:17:15 Robin...
2018-04-2400 minMac Geek GabWe Fiddled with Ditto – Mac Geek Gab 680Are photos still bloating up your iPhone? Having trouble upgrading to High Sierra or Downgrading to Sierra? Need to Sync two folders on your Mac? These are just some of the questions your two favorite geeks answer this week!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 680 for Monday, October 23, 2017
00:02:30 Meticulousness and Conspiracy Theories
00:03:24 Felix-Dropbox causing iOS Photo Storage to bloat?
00:07:51 Erik-Content Caching, Detecting Space Used, OmniDiskSweeper
Run OmniDiskSweeper as sudo – except in High Sierra (for now)
Disk Inventory X
Daisy Disk
WhatSize
00:15:34 Bill-Combo Update from 10.10 to 10.12?
00:20:29 Olga-High Sierra installation Issue
Fixing Apple’s (te...
2017-10-2400 minMac Geek Gab — Apple Tips, Tricks, and TroubleshootingWe Fiddled with Ditto – Mac Geek Gab 680Are photos still bloating up your iPhone? Having trouble upgrading to High Sierra or Downgrading to Sierra? Need to Sync two folders on your Mac? These are just some of the questions your two favorite geeks answer this week!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 680 for Monday, October 23, 2017
00:02:30 Meticulousness and Conspiracy Theories
00:03:24 Felix-Dropbox causing iOS Photo Storage to bloat?
00:07:51 Erik-Content Caching, Detecting Space Used, OmniDiskSweeper
Run OmniDiskSweeper as sudo – except in High Sierra (for now)
Disk Inventory X
Daisy Disk
WhatSize
00:15:34 Bill-Combo Update from 10.10 to 10.12?
00:20:29 Olga-High Sierra installation Issue
Fixing Apple’s (te...
2017-10-2400 minMac Geek GabmacOS High Sierra Thoughts and Geek Challenges – Mac Geek Gab 669Do you have an app that crashes on save? Do you fully understand how to control the macOS firewall? Your two favorite geeks will help you with this and a lot more. Press play for this info-and-action-packed episode!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 669 for Sunday, August 6, 2017
00:01:25 Todd-TextEdit Crashes on Save
OnyX (Select items in Automation section (Maintenance, Rebuilding, Cleaning) may fix crash)
00:06:10 Todd-macOS Firewall Functionality
Little Snitch for Traveling Firewall Purposes
Flame for Mac and iOS
Fing for Mac and iOS
TripMode
00:15:49 Nectario-GC-Screensaver Progress Bars
Automator (Check Library | Actions | Photos)
00:22:55 Su...
2017-08-0600 minMac Geek Gab — Apple Tips, Tricks, and TroubleshootingmacOS High Sierra Thoughts and Geek Challenges – Mac Geek Gab 669Do you have an app that crashes on save? Do you fully understand how to control the macOS firewall? Your two favorite geeks will help you with this and a lot more. Press play for this info-and-action-packed episode!Note: Shownotes are complete!
Chapters/Timestamps/Stuff mentioned:
00:00:00 Mac Geek Gab 669 for Sunday, August 6, 2017
00:01:25 Todd-TextEdit Crashes on Save
OnyX (Select items in Automation section (Maintenance, Rebuilding, Cleaning) may fix crash)
00:06:10 Todd-macOS Firewall Functionality
Little Snitch for Traveling Firewall Purposes
Flame for Mac and iOS
Fing for Mac and iOS
TripMode
00:15:49 Nectario-GC-Screensaver Progress Bars
Automator (Check Library | Actions | Photos)
00:22:55 Su...
2017-08-0600 min