Shows
Abandoned CartWhen the High Street Is Dying, Why Is This Brand Opening a Showroom?In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world.Chloe shares how a frustrating wedding guest dress experience sparked the idea for Fling, why fashion rental needs a rethink, and how community, experience, and sustainability sit at the heart of her brand. From bootstrapping marketing with low-budget influencer events to learning hard lessons early on, this conversation is packed with insights for founders, retailers, and anyone building a brand today....
2026-03-0222 minAbandoned CartFrom £6M to £60M: Why Storytelling & Theatre Set Winning Brands ApartIn this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it wrong.With a career spanning publishing, luxury media, global retail, and high-growth brands like BrewDog, Neil shares powerful lessons on storytelling, humility, and the importance of theater in commerce. From driving 10x DTC growth during lockdown to challenging the “sea of sameness” in modern e-commerce, this conversation dives deep into what it really takes to build connection, loyalty, and differentiation in today’s crowde...
2026-02-1231 minAbandoned CartHow to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound.Jago shares how Angry Pablo was born not from a market gap analysis but from lived experience as athletes who felt modern performance culture had become intimidating and joyless. Together, they unpack how brand, honesty, and creativity can cut through even the most crowded categories.This episode is a must-listen for founders building brands in “samey” spaces and anyone curious about how community, tone, and rest...
2026-01-1233 minAbandoned CartFrom 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop GrowthIn this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In.Joe shares the full story, from starting Baked In as a side hustle while working at IBM, to building an accredited food manufacturing operation and landing major retail listings. He opens up about the whirlwind pandemic boom that took the business from around £1m to nearly £5m in just nine months, and the lessons that followed as the business navigated funding pressure, operational complexity, and the realities of su...
2025-12-1038 minAbandoned CartThriving in a market that fell out of love with natural beauty with Nini OrganicsIn this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty industry for the better.Alex shares the story behind Nini Organics, from struggling with severe acne and working in luxury beauty retail, to formulating products by hand and building one of the highest returning customer rates in the skincare space. He explains why the natural beauty movement fell out of favour after COVID and how Nini continued to thrive by staying true to its ethos...
2025-11-1828 minAbandoned CartWhy Do Most Businesses Struggle with Marketing Analytics?In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for marketing analytics. We also explore challenges faced by small businesses with low website traffic and future trends in CRO, including the role of AI and the convergence of UX and CRO.Kim Leary's Journey and Squibble's StoryChallenges in Marketing AnalyticsImportance of User Behavior DataUnderstanding UX vs CROThe Future of CR...
2025-09-0836 minAbandoned CartHow to create highly converting videos for your eCommerce brandIn this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels his drive across multiple ventures. We explore the importance of storytelling in e-commerce, detailed strategies for creating effective videos, the role of continuous testing, and cost-effective ways to produce engaging content. We also discuss the impact of TikTok on modern branding and how creative elements can significantly boost conversion rates on websites. Stokely emphasises the necessity of adaptability, understanding customer pain points, and...
2025-09-0824 minAbandoned CartMeasurement - Which Click Wins?In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4. We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud an...
2025-05-2725 minAbandoned CartHow Design Can Make or Break Your Marketing and Sales StrategyIn this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. She also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a co...
2025-05-2729 minAbandoned Cart5 Keys To Profitable GrowthIn this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies. Celia elaborates on how each element contributes to a successful and efficient business, stressing the importance of testing, optimisation, and making data-driven decisions.Key Takeaways:The Five Keys to Profitable GrowthUnderstanding Profit an...
2025-05-2729 minAbandoned CartPersonalised User Experiences in eCommerceIn this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the episode, we discuss actionable insights such as leveraging tools like Rebuy and DataShips, integrating AI for tailor-made customer interactions, and the critical role of understanding and targeting the right customer demographic to boost online sales.Key Takeaways:Rebecca's Journey: From Dropshipping to Rainy CityThe Importance o...
2025-05-2729 minAbandoned CartThe Evolution of e-commerce SearchIn this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured data, and product optimisation for e-commerce businesses. We also delve into the future of AI in search, its potential privacy issues, and strategies that e-commerce leaders can implement to stay competitive in the evolving digital la...
2025-05-2724 minAbandoned CartHow We Drove Our Client's Strongest Sales Week Ever Using PRIn this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission. Key points include Lem-Uhn's unique approach to PR, the historical context of PR, and how embracing AI and future trends is crucial for agency success. This conversation also addresses using PR for long-term brand growth and...
2025-05-2726 minAbandoned CartCracking Email Deliverability: Nurturing Customers & Avoiding Common PitfallsIn this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.Key Takeaways:Nikita's Journey and A...
2025-02-1019 minAbandoned CartHow Design Can Make or Break Your Marketing and Sales StrategyIn this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a co...
2025-02-1029 minAbandoned CartTaking the fear out of setting up a product business without having to outsourceIn this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies. This conversation emphasises the importance of taking time to plan and res...
2025-01-0728 minAbandoned CartHow do I scale my eCommerce operations? In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work. Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs.Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term gr...
2024-12-1627 minAbandoned CartThe power of hosting in-person events to connect with your customersIn this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success. They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget. ...
2024-11-1433 minAbandoned CartScaling eCommerce businesses with self-managed platformsIn this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure.We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify. Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth.Key Takeaways:Un...
2024-11-0414 minAbandoned CartWhy video marketing should be the cornerstone of your marketing activitiesIn this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively. Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined.
2024-10-1040 minAbandoned CartHow to effectively enhance brand recognition in today's highly visual cultureIn this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding.Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success. The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her c...
2024-09-3015 minAbandoned CartCreating change to stay relevant and meet customer desiresIn this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, including doubling her revenue in 2020. The episode covers valuable tips on visualisation, the importance of carving out time to think, and the benefits of embracing pivots in business.Key Takeaways:Finding clarity and visionCreating change to st...
2024-09-3025 minAbandoned CartThe Importance Of Having A Supportive Marketing EcosystemIn this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.Key Takeaways:Branding and marketing strategy with a focus on aligning businesses with their values and purpose.Marketing ecosystem importance and ambassadors protecting brand reputation. Building a supportive ecosystem for businesses with limited resources. In-house marketing vs. agencies, pr...
2024-08-2224 minAbandoned CartFrom Pennies to Profit: Budget-Friendly Marketing Tactics That WorkIn this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies.We discuss low-cost marketing tactics for small businesses, emphasising the importance of staying up-to-date with trends and tools, utilising customer feedback and analytics, and being authentic and creative. We also discuss strategies for marketing with limited budgets, including creating a marketing plan, understanding the target audience, and tracking and analysing marketing efforts.
2024-08-0120 minAbandoned CartWhy being authentically different is so importantIn this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality.Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality. We also discuss the importance of understanding one's target a...
2024-07-1126 minAbandoned CartHow to build a brand that emotionally connects with its consumersIn this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy. The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship wit...
2024-06-1736 minAbandoned CartThe importance of well-crafted and considered creative to fuel performance marketing and scaleIn this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scaling businesses and discusses her approach to performance marketing, emphasising the necessity of understanding the customer journey and optimising website conversion rates before initiating paid advertising.We also explore the evolving landscape of digital advertising, highlighting trends in TikTok utilisation and the strategic importance of a...
2024-06-0336 minAbandoned CartThe Power Of UGC ContentWant to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your community, and boost sales through authentic user content.Key Takeaways:The power of user-generated content in e-commerce.Leveraging user-generated content for business growth. UGC evolution and its impact on consumer behavior. User-generated content marketing strategies.L...
2024-05-0217 minAbandoned CartThe Importance of a Customer First ApproachThis episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously improve products and experiences. The episode provides insights for businesses on how to grow through a genuine culture of feedback while staying true to their core identity.Key Takeaways:Customer-centric approach to fashion brand growth. Customer feedback and prod...
2024-04-1624 minAbandoned CartUnderstanding how the customer journey begins offline will make you a better marketer onlineThis episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time.It also highlights how marketing science and empirical data have revolutionised the field and should be used to drive brand growth in digital marketing through approaches like acquiring new light buyers. The need to balance traditional marketing methods, brand building, and data-driven digital marketing approaches like performance marketing based on the 60/40 rule....
2024-04-0522 minAbandoned CartOnline and offline community building strategies to create organic growthIn this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits.From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover the power of community building, the impact of authenticity in marketing, and the essence of customer trust and agility in business operations.Join us as we explore the nuances of entrepreneurship, marketing strategies, and the relentless pursuit of excellence in th...
2024-03-2530 minAbandoned CartThe challenges of operating and scaling a business that faces digital marketing restrictionsOur guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face.Holly and Kalila discuss workarounds such as focusing on email marketing, SEO, third-party reviews, and partnering with established brands like Sephora that do not have the same restrictions. Their advice for others in restricted categories is to do research, learn from other's mi...
2024-03-0616 minAbandoned CartHow do I create a marketing plan and the importance of getting it right?Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.Key Takeaways:...
2024-02-2019 minAbandoned CartThe challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy LacebyIn this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK.In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement.Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunitiesKey Takeaways:Building a...
2024-02-0530 minAbandoned CartHow Amazon can complement your ecommerce and physical storeIn this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon.From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new sellers, Martin shares a comprehensive overview of Amazon selling, marketing strategies, and the ever-changing landscape of e-commerce. Join us as we explore success stories, practical tips, and the importance of staying updated on policies and trends to thrive in the competitive world of Amazon.Key Takeaways:Leveraging Amazon...
2024-01-2621 minAbandoned CartHow do you choose an eCommerce agency? The Do's and Dont’s for 2024.In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, caution against seeking merely "cost-effective" solutions, and the emphasis on finding the right fit. The conversation also covers expectations for discovery calls, red flags in agency-client relationships, and criteria for evaluating proposals. Key themes include transparency, collaboration, and the crucial role of tr...
2024-01-1032 minAbandoned CartThe Cool Crutches Story - Growing From 100 to 1000 OrdersThis podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing, emphasising the importance of understanding business priorities. They also touch on e-commerce growth, branding, and the challenges of finding the right agency. The content concludes with insights into new product launches, including kids crutches!Key Takeaways:Problem-solving and resilience in business.Growing a business from 100 to 1000 orders through digital marketing. Digital marketing strategies for sm...
2024-01-0432 minAbandoned CartEcommerce attribution: How to get the most our of your marketing and measurementIn this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department.Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in GA and how attribution can be used differently depending on a business's goals and maturity level. Key Takeaways:E-commerce tracking and attribution in Google Analytics Data analysis and attribution modeling in digital marketing Google Analytics attribution modeling and data collection Data...
2023-12-0655 minAbandoned CartHow to take your e-commerce brand to Gen ZIn this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency.Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating over 30,000 clicks to a landing page from around 10 pieces of content.Key Takeaways:Influencer marketing and reaching Gen Z through TikTok and Pinterest TikTok's e-commerce potential and how brands can benefit Influencer marketing for e-c...
2023-11-1428 minAbandoned CartHow to win back and monetise customers who don’t shop with you anymoreIn this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space.She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention.We discuss the reasons why customers stop shopping with brands, the importance of understanding customer data and feedback to improve retention, identifying lapsed customers and the most effective win-back campaigns.Key Takeaways:Why customers stop shopping with brands in the first placeThe importance of a win-back campaignWhich channels...
2023-10-1928 minAbandoned CartUnlocking the power of referral marketing5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥Join us as we dive deep into the world of referral marketing with our special guest, Jason Hulott from Speedie Consulting. Learn how to utilise your existing customer base to expand without relying on costly paid ads. 💰Key Takeaways:How referr...
2023-10-0232 minAbandoned CartBrand vs performance marketing: which is more important?We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate balance between these two facets of success in the marketing realm. Join us as we unravel the intricacies of brand vs performance marketing, how both elements work together, allocating marketing budgets effectively, and the enduring importance of branding in an eve...
2023-09-2127 minAbandoned CartHow to create thumb-stopping ads that increase ROI on paid socialTune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising.Episode Highlights:Cracking the Code: We kick off by exploring the foundational steps when a brand needs an advertising facelift. The Secret Sauce: Is there a one-size-fits-all secret formula that guarantees success across various meta ads? We delve into this question, acknowledging that while there's no silver bullet...
2023-08-3136 minAbandoned CartHow we grew our own eCommerce store from 0 to £30k/monthWelcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible experience in growing the eCommerce store, Canvas Creatures, from ground zero to a remarkable £30,000 per month in just three short months.
2023-08-1425 min
Entrepreneur ConundrumRevolutionizing Ecommerce Growth: Pink Leopard's Journey to Success with Laura Hanlon & Adam SmithWelcome to the Entrepreneur Conundrum, where we bring you the latest insights and strategies on marketing. In this episode, we are joined by Laura Hanlon and Adam Smith, co-directors of Pink Leopard Ecommerce Growth Acceleration Agency. They share their journey and passion for helping ecommerce businesses increase their bottom line through paid ads and email marketing. What sets Pink Leopard apart is their people-focused agency, where they attract, retain, and cultivate the best talent. Laura and Adam emphasize the importance of understanding each business's unique requirements and direction to make considered recommendations for them to th...
2023-06-1929 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesBoosting Client Retention with the Right OfferingDoes your agency have a defined niche? Do you serve a specific industry or work in a specific vertical offering? We always hear the riches are in the niches, but it's all about balance. Growth comes from serving the right clients with the right offering. Boost client retention when your agency's positioning is clear on who you serve and the solution you provide. After all, you can't be everything to everyone -- you'll just end up a generalist, 'me too' agency. However, choosing a vertical and horizontal niche might be too limiting at first. Niching down too much and...
2023-03-2915 min