Shows
The Marketing Guide#138 - 5 Ways To Make Your Instagram Marketing Easier In 2023Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your business stand out from everyone else and not create the same content as everyone else. Links:📢 How to Leave a review & get a "...2023-01-1642 minThe Marketing Guide#101 - Content Marketing Made Easy: A Beginners Guide (Rebroadcast)If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to b...2022-04-1122 minThe Marketing Guide#93 - Marketing Lessons From A Viral 90s TV CampaignIn this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess. In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business. What you will learn:How this campaign still sticks with people over 30 years laterThey ke...2022-02-1422 minThe Marketing Guide#63 - Content Marketing Made Easy: A Beginners GuideIf you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to b...2021-07-1922 minThe Marketing Guide#58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of StorybrandIn this week's episode of The Marketing Guide, Laura speaks with Dr J.J. Peterson of Storybrand. We find out how to clarify your marketing message and how you can create an effective website that converts browsers into buyers. J.J. also walks us through step by step the 7 step Storybrand Framework. This episode is solid gold so make sure you grab a pen and paper to take notes!What you will learn in this episodeThe framework that will help you clarify your message so your customers listenWhat the 7 elements of...2021-06-1439 min