Shows
Bold Brand ShowHow AEC Firms Can Leverage Social Media & Podcasting — Brand GroupiesVisit https://boldbrand.show for more ways to subscribe.On today’s episode, we’re chatting with my friends at Brand Groupies, Carey Balogh and Lauren Genest!With over 25 years of experience in brand development and management, public relations, social media, marketing, and special events, Carey Balogh is a visionary entrepreneur who delivers exceptional experiences for clients in architecture, design, construction, engineering, real estate, education, and professional services.In 2015, Carey founded Brand Groupies, a full-service social, PR, and personal branding agency that partners with B2B service comp...2025-06-1639 min
EntreArchitect Podcast with Mark R. LePageCarey Balogh and Lauren Genest – The Critical Connection Between Traditional PR Services and Social Media (Best of EntreArchitect Podcast)The Critical Connection Between Traditional PR Services and Social MediaIn this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carey Balogh, Founder and CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carey has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner...2025-01-2444 min
More Action161. What’s the ‘Wow Factor’ in Your Brand with Carey Balogh & Lauren Genest of Brand GroupiesExcited to welcome to the podcast Carey Balogh and Lauren Genes, the powerhouse duo behind Brand Groupies, a full-service social media, public relations, personal branding, and podcast management agency. Carey is a visionary entrepreneur with over 25 years experience and has been building brands across several industries in architecture, design and real estate. Lauren is a strategic PR mastermind and corporate communications expert, shaping executive brands for over two decades, taking brands from local to global. Today we’ll be taking a look into their journey as Together, they bring the spotlight and make sure it...2024-10-0152 min
Brand Groupies#62: The Value of Podcasting and Social Media to Elevate Your Executive VisibilityBrand Groupies’ Carey Balogh, Lauren Genest, and Ming Chen presented to AEC and CRE leaders at the Real Estate Networking & Transactions Group (R.E.N.T.) event in New York City. Carey, Lauren, and Ming share insights about the benefits of Podcasting, 2024 Podcast trends, and how you can leverage Podcasting to fuel your brand’s growth. The Groupies explain how to establish your company’s Brand Pillars to stand out and how to incorporate Podcasting into your Social Media strategy. R.E.N.T. is a unique network of real estate firms and professionals created to empha...2024-03-2622 minEntreArchitect Podcast with Mark R. LePageEA541: Carey Balogh and Lauren Genest – The Critical Connection Between Traditional PR Services and Social MediaThe Critical Connection Between Traditional PR Services and Social MediaIn this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry.Carey Balogh, Founder and CEO of Brand Groupies, brings over 25 years of visionary entrepreneurship to the table. With a rich history in brand development, public relations, social media, and marketing, Carey has become a stalwart in delivering exceptional experiences for clients across various sectors.Lauren Genest, Partner...2023-12-2941 min
2B Bolder Podcast : Career Insights & Advice from Succesful Women in Business & Tech#96 Empowering Voices in Social Media & PR: The Brand Groupies Story - Carey Balogh & Lauren Genest on 2B BolderIn episode #96 of the 2B Bolder podcast, joined by two trailblazing women in the world of public relations and social media. Join me as we sit down with Carey Balogh and Lauren Genest, the dynamic duo behind Brand Groupies, a powerhouse agency revolutionizing the PR landscape.In this episode, Carey, the founder and CEO, and Lauren, the Partner & President of Brand Groupies, share their unique career journeys, insights, and innovative strategies that have positioned their agency at the forefront of the industry. Since its inception in 2015, Brand Groupies has been a beacon for B2B companies and...2023-12-0626 min
The Zweig LetterBreaking Boundaries: How Collaboration Transcends Competition for Design Professionals - Carey Balogh and Lauren Genest"In this day and age, storytelling is a powerful tool for design professionals to amplify their brand and foster collaborative relationships." - Carey Balogh, Brand GroupiesIn this episode of The Zweig Letter Podcast, Randy Wilburn welcomes Carey Balogh and Lauren Genest, founders of Brand Groupies. With backgrounds in fashion PR, they've carved out a niche in social media management, public relations, and personal branding specifically for the design industry.The episode dives into the importance of storytelling. Carey and Lauren emphasize that a consistent narrative is crucial for brand identity. They offer e...2023-10-2648 min
Inside The FirmMonday Morning Coffee with Carey Balogh and Lauren GenestBRAND GROUPIES is a full-service social media, public relations, personal branding, and podcast management agency.
Female-founded in 2015, they partner with B2B companies and C-suite leaders WHO THINK DIFFERENTLY and WHO ARE VISIONARIES in commercial architecture, engineering, construction, design, and real estate to build and amplify their brands.
Together, Carey Balogh and Lauren Genest pioneered the agency’s signature SOPR approach, unifying Social Media and PR to craft a comprehensive brand impact that ignites business growth.2023-10-2326 min
TRXL126: ‘Be the Rock Star of Your Industry’, with Carey Balogh and Lauren GenestCarey Balogh and Lauren Genest of Brand Groupies join the podcast to talk about their unique SOPR approach, which combines social media and PR to fuel brand recognition, storytelling, and personality-driven strategy, their background in fashion, and how looking at AEC through that lens informs their strategy. To learn more about Carey Balogh and Lauren Genest, see the full show notes with links, find more episodes, and find the past guests on the TRXL podcast please visit https://trxl.coMentioned in this episode:Sponsor: ConfluenceConfluence is an intimate, invite-only...2023-08-221h 06
Brand Groupies#54: 2nd Annual Fashion Funds The Fight for Cancer Cartel Special EpisodeThis Brand Groupies Podcast special episode is dedicated to our Brand Groupies 2nd Annual Fashion Funds The Fight for Cancer Cartel on Friday, April 28, 2023 from 12pm - 3pm at Nest located at 32 Mechanic St. in Red Bank, NJ.
Cancer Cartel was founded by three cancer survivors, Shelly, Kerry, and Katy, with the important mission to provide financial resources and relief to those fighting cancer. One way they fund their mission is by collecting and selling donated luxury designer handbags, shoes, jewelry, and clothing.
HOW CAN YOU GET INVOLVED?
▶ DONATE new or gently used designer items by April 23rd (items you’d se...2023-03-2915 min
Who You Work With MattersBrand Marketing with Brand Groupies... and Insurance Episode 34In this episode of the "...and Insurance" podcast, Aaron Levine is joined by Carey Balogh & Lauren Genest of Brand Groupies .
Founded in 2015, BRAND GROUPIES is a full-service social media, public relations, and personal branding agency partnering with B2B service companies & C-suite leaders. They talk all things brand marketing and what you can do to help your business stand out!
We hope you enjoy!2022-09-0825 min
Social Media DecodedWhat is SOPR and How Can it Help Your Brand Online with Carey Balogh and Lauren Genest Your online business needs SOPR, which is also known as social media public relations. In this episode, I speak with Carey Balogh and Lauren Genest about SOPR. Listen in to learn all about social media public relations, how to apply it to your online business, and the best practices and strategies of SOPR. As an entrepreneur and award-winning business owner, Carey Balogh boasts 25 years of experience in brand development, management, public relations, social media, marketing, and special events. With 20+ years of corporate communications, public relations, personal branding, and events expertise, Lauren has devised compelling PR and...2022-07-0425 min
Pitching PowerhouseThe Magic of SOPR: How to Combine Social Media & PR to Get Your Clients the Best ResultsToday, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their industry.
To learn more about Lauren & Carey, check out their website: https://brandgroupies.com/
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/brand-groupies-podcast-interview
* * *
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Becom...2022-02-1546 min
Brand Groupies#43: PR Groupies Roundtable with Christina Gorini, Deidre Lopian, and Lauren GenestIn our "Backstage Series" we spotlight local branding experts who inspire us (aka the REAL brand groupies). This episode features local PR gurus Christina Gorini, Deirdre Lopian, and Lauren Genest.
CHRISTINA GORINI
Christina is the Vice President of Client Services at Brandstyle Communications, where she builds and manages the execution of the PR roadmaps that are essential to each campaign’s success.
www.brandstyle.com/
DEIRDRE LOPIAN
Deirdre is an award-winning social media strategist, public relations, and marketing professional and the founder of Deirdre Lopian Public Relations agency whose passion is helping brands leverage the power of diverse and inclusive st...2021-05-101h 15