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Laylee Emadi
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The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
200: Evolve Your Business Without Losing Your Brand Identity with Sarah Erickson
If you’ve ever felt torn between keeping your brand consistent and evolving it to reflect your growth, you’re not alone—and you’re definitely in good company. I’ve been there. After six years of podcasting under the name So Here’s the Thing, I realized the show—and honestly, I—had evolved. The audience had changed. The conversations had changed. And while I had grown in a big way, the branding hadn’t caught up yet. So I brought in someone who has helped me grow every visual part of my business since the very beg...
2025-05-05
37 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
198: Recap of the 2025 Creative Educator Conference
If you’ve ever wondered what it’s like to attend the Creative Educator Conference, here’s the real story: it’s part education, part reunion, part dance party—and completely transformational. This year marked the third annual Creative Educator Conference, hosted by Laylee Emadi, and it delivered in every way imaginable. As Laylee’s podcast producer and long-time collaborator, I (Haylee Gaffin!) had the honor of guest hosting a special post-conference episode to unpack the event—and spoiler alert: it was equal parts emotional and electric. Let’s walk through the standout moments from 2025 and why next yea...
2025-04-21
47 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
161: Embracing the Business Version of the 75 Hard Challenge
It’s time to make big impact and big changes in business for me, which is why I’m doing the business version of the 75 Hard challenge! In today’s snack-sized episode, I’m sharing why I’m embracing this challenge and what my tasks include for results from the challenge! Mentioned in this Episode: Episode 159: Embrace the Lipstick Effect: Boost Your Energy and Confidence Episode 41: Morning Routines For Entrepreneurs With Laylee Emadi Do you like this new format? Every other week, you’re going to see this new snack si...
2024-07-15
11 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 159: Embrace the Lipstick Effect: Boost Your Energy and Confidence
For years, I thought people who got ready to work from home was a waste of energy. I’ll be the first to admit that I was wrong about that. Getting ready is a gift to yourself, your confidence, and your energy! In today’s episode, I’m sharing about the lipstick effect and highlighting why I now get ready on days that I’m just working from home. Mentioned in this Episode: Episode 41: Morning Routines For Entrepreneurs With Laylee Emadi Do you like this new format? Every other week, you’re going to s...
2024-07-01
10 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 151: Navigating Speaking Opportunities: Building Relationships & Finding the Right Events
If you’re just getting started on your speaking journey, you may be wondering how you’re supposed to connect with people who can get you on stages or even find the right events to apply for!? In today’s episode, I’m sharing a few tips to help you navigate the variety of speaking opportunities that are out there, along with how to approach getting selected! Mentioned in this Episode: Speaker Pitching Guide Showit Speaker Page Template – Use code LAYLEE Showit – Get a FREE Month with this link! Do you like...
2024-05-06
10 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 145: Honoring Where You Are in Business
Are you constantly feeling behind in where you are in business, ultimately forgetting to celebrate your achievements? You’re not alone, as many entrepreneurs go through this. In today’s snack sized episode, I’m sharing why you should be diligent in knowing what you consume, avoid comparing yourself to other, and honoring your own timeline. Do you like this new format? Every other week, you’re going to see this new snack size format, where I’ll be pulling from my real life conversations and sharing quick tips and thoughts with you!
2024-03-25
08 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 143: Building Confidence in Entrepreneurship
We all have our own battles with self-doubt, because confidence building takes time for anyone at any age. Over the last couple of weeks I’ve been chatting with both high schooler and entrepreneurs about building confidence and I couldn’t keep my thoughts around confidence to myself any longer. While I would never advise one of my students to fake it til they make it in their profession or education journey, when it comes to confidence, that is my first piece of advice. When you fake it til you make it with confidence building, you’re traini...
2024-03-11
07 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 141: Why Are Entrepreneurs Afraid of Pivoting?
I was recently chatting with a business bestie and discussing how what I’m doing in my business now is nothing like what I was doing 10 years ago. While this isn’t unique for business owners, many entrepreneurs are afraid of pivots, but also feeling like the choices they make have to stick. Until recently, I felt a similar fear where whatever I wanted to pivot into, I held to the standard of, can I retire doing this? We don’t have to feel that way—we have the option to grow and pivot as our lives do. List...
2024-02-26
05 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 134: 5 Tips for Speakers at Conferences and Events
You’ve gone through the preparation process of your speaking topics and pitching conferences and events to speak, but what do you do once you’ve landed one? In today’s episode, I’m sharing 5 tips that I believe every speaker should consider when they’ve landed an opportunity to speak at a conference and event. 5 Tips for Speakers at Conferences and Events While there are dozens of considerations when you’ve booked a speaking opportunity, I want to highlight just five things that I think more speakers should be aware of in regards to the event th...
2023-10-09
21 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Bonus: Live from The Creative Educator Conference
Happy New Year friends! This week we’re at the Creative Educator Conference in Dallas. While we’re not back to publishing full episodes just yet, I did want to pop in here to share the value of in-person education and the heart behind why I’m passionate about hosting them! If you want to be the first to hear about future in-person events that we host, head to creativeeducatorconference.com to sign up for our newsletter! The post Bonus: Live from The Creative Educator Conference appeared first on Laylee Emadi | Coach for Creative Educators.
2023-01-16
02 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 107: Student Success Spotlight with Tori Kelner
Is there something that’s holding you back from becoming a creative educator? Maybe it’s the lack of guidance or experience you have in creating educational offerings—I’m here to help! In today’s episode, Tori Kelner shares how joining The Creative Educator Academy allowed her to determine what she should be teaching on and build the curriculum to go along with it! This episode is part of our brand new mini series where alumni from The Creative Educator Academy join us to chat about their experiences as students turning their zone of genius into impactful...
2022-05-16
16 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 105: Student Success Spotlight with Joy Michelle
Adding education to your creative business is a valuable way to utilize your expertise and scale your business, but only if you understand how to properly educate others. Today, Joy Michelle joins us to share about her educational journey, what she’s loved about adding education to her creative business, and the most valuable takeaways she’s had as a student in The Creative Educator Academy by Laylee Emadi. Listen in to hear how The Creative Educator Academy helped her develop valuable curriculum for her coaching students that help guide her on the calls and leaves the stud...
2022-05-09
14 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 95: Evaluating Your Year: Year End Audit
New years often feel like a fresh start, but only if we truly learn from the previous year. Let’s evaluate your year by doing a year end audit. In today’s episode, I want to walk you through three really important things you should consider when performing a year end audit in your business. Review the Show Notes: Three Things You Should Think About When Looking Back on Your Year (1:34) Evaluate Your Client Experience & Journey (2:35)Review your calendar and look back at times of overwhelm. (5:44)Audit Your Finances (10:19) Links: Check Out...
2021-12-27
18 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 94: Authentic Social Media Marketing with Tyler Speier
Are you making authentic connections on social media with your audience? Tyler Speier joins me for a conversation around overcoming insecurities online, navigating the line between personal and professional, and how he connects authentically with his audience! Tyler Speier is a wedding planner, designer, and florist based in Santa Barbara, California. He and his team design and produce luxury weddings and events all over the globe, from multi-day weddings to celebrations for celebrity clientele. Tyler is also an educator in the event industry, coaching professionals to be kind, brave, and authentic. Get to Know Tyler (1:17)
2021-12-13
28 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 93: Building an Engaged Facebook Community with Elizabeth Henson
We’re all in Facebook groups based on specific communities we’re a part of or to help solve a problem we have, but does that mean that there are too many communities out there for us to start our own? In today’s episode, I’ve brought on the expert, Elizabeth Henson, to break down any barriers of hesitation that are holding you back from starting your own Facebook group! Listen in as we discuss how to create a niched Facebook group, build an engaged audience, and make sure you’re reviewing the numbers to know what’s wor...
2021-11-29
26 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 92: How to Know When to Hire in Your Business
What does growing a team look like in your business? How do you know when it’s time? In today’s episode, I’m sharing three important questions you should ask yourself to determine if you’re ready to hire! Determining If It’s Time to Hire (1:35) Do you have enough inquiries and income to hire? (2:15)Do I have work to give somebody else? (3:22)What potential is there in my business to create growth if I had extra help? (6:58) Types of Positions to Hire (8:20) Links layleeemadi.com/shop Review th...
2021-11-22
10 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 91: Building Your Confidence and Growing an Online Audience with Jo Johnson Overby
Are you ready to grow your audience, but also intimidated by the idea of showing up online? I think we’ve all struggled with the confidence to do all the trendy things we see our peers doing. In today’s episode, Jo Johnson Overby joins us to share how you can build confidence and show up online without having to jump all in on the latest trends. Listen in as she shares her advice to entrepreneurs ready to build and serve their audience. Jo is a photographer turned educator and content creator. When the pandemic cancelled her sche...
2021-11-15
21 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 90: A Guide to Planning a Brand Photoshoot for Your Business
Brand photography can completely change the look and feel of how you present yourself as a business. Not only that, but it make creating content a breeze. In today’s episode, I’m sharing a few things you need to consider when it comes to finding the right photographer and how to plan for your shoot—including my Brand Photoshoot Checklist. Download the Brand Photoshoot Checklist >> Why You Should Invest in Brand Photography (1:39) People Buy from People (3:24) Finding a Great Brand Photographer for You (5:46) Style is Important to Consider (6:06)Budget (8:15)Lookin...
2021-11-08
22 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 89: Questions to Ask Yourself After a Bad Coaching Experience Between Mentor & Mentee
When a business owner makes the investment in their business to bring on a coach or mentor, there are a lot of expectations that are set (with or without acknowledgment from both parties). Unfortunately, there are times when that investment doesn’t go well for the mentee. If you’ve encountered this unfortunate event as either the mentor or the mentee, let’s talk about three questions you should be asking yourself in either position! Questions to Ask as the Mentee Who is Unhappy with Investment (2:16) Are you being coachable? (2:35)Are you showing up? Are yo...
2021-11-01
15 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 88: Getting Started in Education with Vanessa Hicks
Have you considered adding education to your business? In today’s episode, Vanessa Hicks joins us to share how she went from dipping her toe into education through speaking to offering coaching, hosting a mastermind, and offering educational products. Listen in as she shares how education has expanded her business, but also highlights what she would do differently and what she would invest in sooner! How Vanessa Got Started in Education (1:06) How Vanessa Would Change Her Journey in Education (6:10) How Education Has Changed Her Business (10:26) Advice for New Educators (18:00)...
2021-09-30
28 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Bonus: About the Creative Educator Academy {Webinar this Thursday}
Hey friend! After last week’s episode, tons of listeners were reaching out asking more about TCEA (or the creative educator academy), and I realized I never officially shared all of the fun things I offer in this program…. So if you’re a creative entrepreneur or small business owner who wants to diversify your revenue streams by creating education through mentoring or coaching, speaking on stages or virtually, creating an online course, or a mastermind or group education the Academy is for you and we are hosting a FREE masterclass on how to CONFIDENTLY step into the ro...
2021-09-27
01 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 87: Behind the Scenes: Creating a Course
As I prepare to open the doors for the third time for The Creative Educator Academy, I’ve been reflecting on the journey that has brought me here and how much I’ve grown since the initial launch. In this episode of the podcast, I’m sharing all about where the idea of The Creative Educator Academy came from, how I approached creating a course, and the experience I’ve had with live-launching! Sign up for the Free Masterclass on September 30th >> Show Notes: The Idea of The Creative Educator Academy (2:05) Id...
2021-09-23
16 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 86: Convert Curious People into Customers with a Simple Quiz with Jessmyn Solana
Have you found a fun & creative way to market your business and grow your leads? In today’s episode, Jessmyn Solana of Interact joins us to share how you can humanize your marketing with customizable quizzes! Listen in as she gives us a little more information about Interact, but also explains how you can get started in creating a successful quiz to help promote and market your business. Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz. Get to Know Jessmyn & Interact (1:11) ...
2021-09-16
20 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 85: Understanding Facebook Ads for Your Business with Till Agency
Have you been thinking about growing your business with Facebook Ads? If you’re brand new to the concept, it can feel a little overwhelming to tackle. Thankfully, there are experts out there like the team at Till Agency. In today’s episode, Davey Jones and Jesse Morquecho of Till Agency join us for a conversation all about how you can use Facebook ads for your business. Listen in as we discuss different campaign types, how you can run ads for your product or service based business, and how the recent iOS changes are impacting your advertising effo...
2021-09-09
31 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 84: Making Big Shifts in Your Career & Life with Mary Marantz
Entrepreneurship is an exciting and fun ride most of the time, but there are also really scary times we don’t seem to talk about. Like when we’re ready to pivot or make a big shift in your career or even your life. Facing the unknown isn’t easy, but my dear friend, Mary Marantz joins me for a lovely conversation about making the move from photographer to author and what that looked like for her. Listen in as she shares how she approached pivoting her career strategically, and what to consider when you have big moves...
2021-09-02
30 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 83: The Algorithm: Get Over It and Thrive
If you’re anything like me, you’ve probably been annoyed with the changes in the Instagram algorithm over the last few years—but I’ve come to a conclusion about it all. It’s time to get over it and thrive. In today’s episode, I’m sharing three things you can implement today to move beyond the algorithm, thrive in your business, and market as yourself! Overcoming The Instagram Algorithm 1. Change Your Mindset (1:45) Stop Complaining & Start Adapting (2:32) 2. Go with the Flow (3:00) 3. Stay true to Yourself (6...
2021-08-26
10 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 82: Growing a Team & Outsourcing in Your Business with Rebecca Rice
As an entrepreneur, you’ve probably dreamt of the days where you’d grow a team or build a bigger business for yourself. Hiring, delegating, and outsourcing are actions that CEO’s take—thankfully, Rebecca Rice is sharing all of her secrets to growing a powerful team! Listen in as Rebecca shares how she found solid hires, developed an org chart, grew her team, and continues to find success in delegating work! Rebecca Rice is a photographer, educator, wife and mom living in Nashville, Tennessee. She’s a lover of mac-n-cheese and you’ll probably hear her stu...
2021-08-12
22 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 81: Reframing Your Mindset Around Comparison and Competition with Natalie Franke
Do you get stuck in the comparison trap every time you’re online? Social media has subconsciously taught us that everything should be a competition, when in reality it doesn’t. Listen in as Natalie Franke, author of Built to Belong, joins me to discuss reframing how we think about comparison and competition, along with explaining the difference between healthy and unhealthy competition! Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd.As one of the Founders of the Rising Tide Society, the Head of Community at HoneyBook, and author of Built to Be...
2021-08-05
36 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode #80: Reflecting On My First Sabbatical – Laylee Emadi
My sabbatical didn’t go exactly as I planned, but I still made it happen! I’m back from my month-long sabbatical to share everything I learned in preparing to step away from my business for an extended period of time. Listen in as I highlight the positive things I took away, along with a few lessons I learned for next time! You can also grab my free sabbatical planning guide to help you plan your own sabbatical! Download My Sabbatical Planner & Resource Guide If you haven’t yet listened to episode 71, where I share all about what t...
2021-07-29
12 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode #79: Three Things to Consider Before Hiring a Social Media Manager
You know we’re big fans of outsourcing over here on So, Here’s the Thing, but I’ve recently come across a few experiences that I want to address. While I advocate for better time management, I also want to ensure you’re handing off your work to someone who is qualified for the job. In this episode, I’m sharing three things you should consider before hiring a social media manager that will be a representation of your brand! Listen in to hear why I believe this topic is important, but also what experience prompted this conve...
2021-07-08
08 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode #78: Common Branding Mistakes that Keep You from Consistent Clients with Bonnie Bakhtiari
Could your branding be holding you back from consistent clients and income in your business? Brand designer and strategist, Bonnie Bakhtiari, joins us to break down three common mistakes she sees in branding that are holding you back from those consistent clients! Listen in as she shares her experience with branding and the importance of hiring someone who can think both creatively and strategically for your brand! Get to Know Bonnie (:52) Showing Up as an Expert (3:00) Common Branding Mistakes that are keeping you from consistent clients and income:1. DIYing Your Brand (4:14)2...
2021-06-17
24 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 77: How to Add Self-Care Into Your Work Schedule
Are you struggling to find time to take care of you because you’re so focused on your business? What if instead of treating them as separate things, you found a way to work self-care into your work schedule? In this episode of So, Here’s the Thing, I’m sharing three steps you can take to easily add self-care into your work schedule! Three Steps to Add Self-Care to Your Schedule (2:02) 1. Reflect on what kind of self care YOU need. (2:14)How’s your mental health? Your physical health? 2. Break dow...
2021-06-10
08 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 76: Deciding When and How to Pivot Your Business with Dawn Richardson
If you’re a multi-passionate entrepreneur, you’ve likely been faced with the idea of pivoting your business. Whether it means to expand your existing or completely transition to a new industry, there are a lot of decisions that come with that move. Dawn Richardson of Tech Savvy Creative joins us to walk through her experience in pivoting her business (while she’s doing it! Dawn recently announced her transition from wedding photography as Dawn Elizabeth Studios to offering technical support for creative entrepreneurs with Tech Savvy Creative. Listen in as she shares how she made the decisi...
2021-06-03
26 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode #75: Event Planning in a Post-Pandemic World with Kat Schmoyer
Over the last year, we’ve truly missed out on in-person events and conferences. As we slowly ease back into some sort of normalcy, we’re beginning to see more event planning happening in our industry! In episode 75, Kat Schmoyer, founder of Creative at Heart, joins us to share what impact and changes COVID brought to her annual event, her advice for building successful educational events, and what event planning looks like in a post-pandemic world. Get to Know Kat (1:28) Offering a Virtual Option for Your Event (2:19) Advice for Creating Events (10:40)
2021-05-27
22 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 74: What A Mastermind Can Do for Your Business
Investing in your business is important for growth! I’m an advocate for continuing your education in order to move forward and improve yourself and your brand! In this episode, four of my current mastermind students join me to discuss their experience with investing in a mastermind, what they’ve enjoyed, how they’ve found success, and even where they fell short. If you’re ready to take the next step in your business by investing in a mastermind, learn more about the Laylee Emadi Mastermind and apply at layleeemadi.com/mastermind Education & Mastermi...
2021-05-20
34 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 73: Over-Professionalizing Your Content Is Slowing You Down with Megan Martin
Do you have a product or service that you’ve been wanting to launch, but have it in your head that every single piece of it has to be perfect? This concept of over-professionalizing typically leads to launches being delayed, or worse, never happening. In episode 73, Megan Martin joins us to discuss how the creative industry’s obsession with over-professionalized content and how that concept is keeping you from moving the needle forward in your product and business! Listen in as she helps us navigate through this roadblock! Get to Know Megan (1:36) The Digit...
2021-05-13
25 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 72: Cultivating a Well-Rounded Life with Geomyra Pollard
Are you prioritizing the most important and valuable components in your life? When you do, you’re committing to cultivating a well-rounded life that will propel yourself forward in every aspect of your world. Welcome to So, Here’s the Thing! In episode 72, Geomyra Pollard joins us to discuss what it means to have a well-rounded life, how you can achieve it, and how to determine your priorities! Get to Know Geomyra (1:00) Geomyra’s Well Rounded Life (3:18) Approaching Saying No to People (7:24)– Set boundaries– Prepare referrals Questions to Ask Whe...
2021-05-06
21 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 71: Planning for a Sabbatical with Laylee Emadi
Do you plan a sabbatical for yourself each year? Setting aside dedicated time for yourself every year to work on your business or self-development can make a huge impact on your life. In this episode of So, Here’s the Thing, I’m talking through my own plans to take a month-long sabbatical this June. Listen in as I share the types of sabbaticals most people take, which I’ll be taking, and how to plan for it in your business! What’s a Sabbatical? (1:10) Two Schools of Thought on Sabbaticals (2:08) Rest, Ho...
2021-04-29
08 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 69: Marriage and Business: Behind the Scenes with Tim Smith
What’s it like to be married to a business owner? How do you split up home tasks when you both work full time? Do you ever feel like you come second to the business? You asked and we’ve delivered! In this episode, I’m joined by my husband, Tim Smith, to share a behind the scenes look at my business and the role he plays in it. Listen in as we get real honest in this conversation and share a few unpopular opinions! Want to join us live when I record my solo episod...
2021-04-15
20 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 68: Utilizing The Enneagram In Life And Business With Sarajane Case [Rereleased]
Are you as intrigued with the enneagram as I am? Over the last few years, there has been an up-tip in conversations around Enneagrams and using it in life and business. I’ve pulled from my podcast archives to rerelease episode 17 with Sarajane Case of Enneagram and Coffee! This conversation is as relevant now as it was in the fall of 2019. Listen in to hear Sarajane break down the enneagram, determine your type and improve relationships! Review the show notes: layleeemadi.com/17 Linksinstagram.com/sarajanecase Review the transcript below >>...
2021-04-08
28 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 67: 5 Reasons to Start a Podcast with Haylee Gaffin
Podcasts are more popular than ever—so how does it fit into your business? My podcast producer, Haylee Gaffin, joins us in this episode of So, Here’s the Thing to share 5 reasons you should start a podcast! Listen in as we discuss our experience in podcasting together for almost two years! We’re highlighting some unpopular opinions and even giving you insight on how to pitch yourself for podcasts (and how not to). Get to Know Haylee (1:09) Myth: There are too many podcasts out there. (1:44) 5 Reasons to Start a Podcast
2021-04-01
48 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 66: Using Strategy & Messaging in Your Brand Design with Amanda Shuman
Have you considered what strategy and messaging could do in your brand design? In this episode of So, Here’s the Thing, Amanda Shuman joins us to chat about how you could marry these concepts to create a brand that works for you. Amanda is an award-winning designer and Founder of Carrylove Designs. They help take clients’ brands to the next level. Meet Amanda (1:20) What’s in a Brand? (5:27) Questions to Ask Yourself During the Branding Process: (8:51)Who do you want to be working with?What makes your business differ...
2021-03-25
25 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 66: Using Strategy & Messaging in Your Brand Design with Amanda Shuman
Have you considered what strategy and messaging could do in your brand design? In this episode of So, Here’s the Thing, Amanda Shuman joins us to chat about how you could marry these concepts to create a brand that works for you. Amanda is an award-winning designer and Founder of Carrylove Designs. They help take […] The post Episode 66: Using Strategy & Messaging in Your Brand Design with Amanda Shuman appeared first on Laylee Emadi Photography Blog.
2021-03-25
25 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 65: Comparing Two High-Ticket Educational Investment Retention Processes; My Personal Experience
Have you created a retention program for your courses, programs, or services? There’s nothing worse than ending any experience for your students or clients on a bad note, so today I’m comparing my own experience with the retention process of two high-ticket educational investments. While both programs had value, one investment encouraged me to renew, while the other left me disappointed at the end of the program. Now, let’s dive into why and how you can learn from my own experience! Strong Retention Program in Your Business (:47) Why a Strong Retent...
2021-03-18
16 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 64: Scaling Your Business with Drama-Free Leadership with Hanneke Antonelli
Welcome to So, Here’s the Thing! Are you struggling to scale your business by growing a team? Whether you believe it comes down to the employees or your lack of leadership skills, listen into this episode! Hanneke Antonelli joins us to discuss how you can scale your business with drama-free leadership—even if you don’t think you’re meant to be a leader! Born in South Africa, Hanneke Antonelli is an author and award-winning certified life coach with 16 years of experience growing businesses in various industries. Now based in Boston, Mass., Hanneke draws on her b...
2021-03-11
26 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 63: 3 Tips for Stepping Into an Educator Role
Welcome to So, Here’s the Thing! If you’ve been thinking about becoming a creative educator in our industry through speaking, courses, or coaching, this episode is for you! In this bite sized episode, we’re exploring my top three tips for stepping into an educator role and how to ensure you’re sharing the knowledge that your audience needs to hear! This episode is brought to you by The Creative Educator Academy, an online program teaching you how to teach. Learn more about The Creative Educator Academy by heading to thecreativeeducatoracademy.com and signing...
2021-03-04
12 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 62: Creating Diverse, Inclusive, and Safe Spaces in Your Brand with Erica Courdae
Welcome to So, Here’s the Thing! If you’ve been a listener for a while, you know how much I believe in creating safe spaces through a diverse and inclusive brand. In this episode, Erica Courdae, a DEI Coach and Consultant, joins us to discuss what that can mean in your business! Listen in as she provides tangible steps and valuable information to building safe spaces in your business. Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on d...
2021-02-25
39 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 61: Growing your Business without a Large Audience with Ellen Yin
Welcome to So, Here’s the Thing! Does having a small social media following make you feel like you can’t run a successful business? We’ve got great news for you—YOU CAN. Ellen Yin joins us to discuss a few unpopular opinions when it comes to how your audience size relates to your success, even going as far as calling the swipe-up overrated. Listen in as she shares how you can organically sell to your existing audience without being salesy in the DMs! Ellen Yin is the founder of Cubicle to CEO, an online m...
2021-02-18
24 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 60: Long-Term Vision Planning for Your Business with Manali Sontakke
Welcome to So, Here’s the Thing! As we get started in a new year after an extremely unexpected time, it’s important to take a step back and look at where our short term goals are leading us. In this episode, Manali Sontakke joins us to discuss what long-term vision planning can look like in your business! Manali is a wedding and senior photographer based in Charlottesville, VA! When she’s not making couples laugh or teaching other photographers how to save time in their business, you can find her at a vineyard with wine & cheese with f...
2021-01-14
16 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 59: Three Lessons Learned in 2020 that I’m Taking into the New Year With Me
Welcome back to So, Here’s the Thing! In this solo bite-sized episode I am sharing the top three lessons that I want to take with me out of 2020 and walking into 2021! I hope that these inspire you to do your own audit of what you’ve learned this year, and what you can take away from a year I think we can all agree we are ready to let go of. While I know it’s easy to want to wipe the slate clean and forget all the things that happened in a hard year, I believ...
2020-12-31
11 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 58: 8 Steps to Creating Workflows and Systems in Your Business with Laura Lee
Welcome to So, Here’s the Thing! Sitting down to build out workflows and systems in your business can feel overwhelming—but it’s so worth it. In this episode, Laura Lee Neff joins us to share her 8 step approach to creating systems and workflows in your business that work. Laura is a photographer, systems strategist, business coach, retreat host, and speaker for creative entrepreneurs. She educates the creative community on all things workflow, systems, productivity, and time management. In short – she’s obsessed with helping small businesses owners redefine success on their own terms, and find FREEDOM wh...
2020-12-10
43 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 57: Hiring a Virtual Assistant for Your Business with Dahlia Orth
Welcome to “So, Here’s the Thing!” Are you ready to grow your business, but struggling to see how you can scale without becoming overwhelmed? Enter my favorite addition to any business—a virtual assistant. In this episode, Dahlia Orth joins us to discuss how hiring a virtual assistant for your business can help with growth, stress, and so much more. Listen in as she highlights what to look for in hiring a virtual assistant, along with what tasks you should begin handing over to them! Dahlia is a family, senior, and newborn photographer turned virtual...
2020-12-03
18 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 56: Prioritizing your Health and Fitness as an Entrepreneur with Brittani Zmolik
Welcome to “So, Here’s the Thing!” Has your health and fitness taken a back seat to everything else in your life? In this episode, Brittani Zmolik joins us to share practical tips and techniques to better prioritize your health as an entrepreneur! Brittani Zmolik is a busy mama of 3 and passionate about helping women show up in their lives! Get to know Brittani (1:31) Common Pitfalls in Your Health (5:22) 3 Things to Start Prioritizing Today to Better Your Health (9:44)1. Sleep2. Stress3. NEAT MovementWalk around on calls– Fold your laundry...
2020-11-19
24 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 55: Masterminds & Educational Formats with Hope Taylor
Welcome to “So, Here’s the Thing!” I recently launched applications for the first cohort of my own Mastermind! With that launch, my inbox was flooded with questions like: “Is a mastermind right for me?”“How do I know which mastermind to chose?” … and so many other important questions to consider when it comes to joining a mastermind! It reminded me of this raw, honest conversation I’d had with my dear friend Hope Taylor back in episode 21 and I knew I had to rerelease it today! Listen in as Hope Taylor shares her experie...
2020-11-12
25 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 54: Scaling Your Business by Growing Your Team with Melissa Lin
Welcome to “So, Here’s the Thing!” In this episode, Melissa Lin joins us to discuss how to approach growing your team and scaling your business. Follow along with her step-by-step exercise to deciding what tasks you should outsource first! Melissa Lin is a former successful chemical engineer turned multiple six-figure business coach and business owner. After figuring out powerfulstrategies and shifting her mindset, she went from barely making it to fully thriving in it. Now, she helps other women do the same with their businesses. She’s helped 100+ online FIERCE business...
2020-11-05
31 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 53: Inspiration vs. Stealing in the Creative Industry with Natalie Franke, Dawn Richardson, and Paige Griffith
Welcome to So, Here’s the Thing! In this episode, I’m joined by Natalie Franke, Dawn Richardson, and Paige Griffith for a roundtable discussion regarding drawing inspiration from versus stealing in the creative industry. Listen in as Natalie discusses community over competition, Dawn shares about a recent experience with her full website being copied, and Paige highlights the legal aspects of handling uncomfortable situations. Get to Know Dawn (1:18) Get to Know Paige (1:44) Get to Know Natalie (2:03) Community Over Competition (3:32)1. Don’t steal from other people.2. We have to learn...
2020-10-29
44 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 52: The Importance of Trademarking Your Brand with Ashley Kirkwood
Welcome to So, Here’s the Thing! In this episode, Ashley Kirkwood joins us to discuss the trademarking process and why it’s important for your brand. Listen in as she describes when to trademark your business and three ways to go about doing it! After graduating top of her class at Northwestern Law and going to trial around the country for Fortune 100 corporations, Ashley left her mid-six-figure salary to be a full-time entrepreneur. Now, Ashley runs both a law firm and a speaking business, where she speaks at colleges, conferences and corporations around the world delivering her...
2020-10-22
25 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 51: Setting Up Systems in Your Business with Julie Painter
Welcome to So, Here’s the Thing! In this episode, Julie Painter joins us to discuss why systems are important in your business, along with the tools you should be using to create them. Listen in as she shares how her role as a VA can help you manage and further automate those systems. Dallas Girl Friday (and the Girl Friday behind it, Julie) is a wedding systems obsessed service providing system setups, audits, and virtual assistant services to wedding pros. Julie loves to make people laugh, is passionate about the enneagram, and is a bibliophile. ...
2020-10-15
28 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 50: 5 Tips for Crafting a Business Plan with Candice Coppola
Welcome to So, Here’s the Thing! In this episode, Candice Coppola joins me to discuss the components that will help you craft a solid business plan. Listen in as she discusses the purpose of developing a business plan and how it can guide your success! Candice Coppola is an author, podcast host, business coach, and entrepreneur who believes that if you want your dream business – you have to become the owner that dream business needs. As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company – it’s sa...
2020-10-08
46 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 49: Short Form Video Marketing: Reels & TikTok with Natasha Coyle
Welcome to So, Here’s the Thing! In this episode, Natasha Coyle joins us to discuss the benefits she’s found in short form video marketing while using Instagram Reels and TikTok. Listen in as she highlights how to get started and what you should be sharing for your audience as a business owner! Natasha Coyle is a Charleston wedding photographer, who started her business as a 34 year old stay at home mom. Three and a half years later, she is not only serving couples in Charleston on their wedding days, she is also helping other photographers and...
2020-10-01
29 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 48: Building a Personal Brand with Stephanie Kase
Welcome to So, Here’s the Thing! In this episode, Stephanie Kase joins us to highlight the importance of building a personal brand and four things to consider when developing it. Stephanie is a photographer and educator from Columbus, Ohio. She offers practical small business education through online courses, shop products, and in person speaking. When she’s not working in her business, she’s probably cuddling her dog, hanging out with her hubby, or drinking a chai latte. Get to Know Stephanie (1:26) Things to Consider When Developing Your Personal Brand (4:06)1. Who is your...
2020-09-24
27 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 47: How to Handle Criticism in Your Business with Anna Wright
Welcome to So, Here’s the Thing! In this episode, Anna Wright joins us to discuss how to handle hearing no in your business. Listen in as she shares the value in evaluating criticism and doing the hard work to understanding where you can improve in your business. Anna Wright is a hybrid wedding and portrait photographer based in Texas! She’s a wife and mom to 3 (plus a goldendoodle)! Traveling, creating community and spending time checking out unique little shops are her fav pastimes. Get to Know Anna (00:58) Preparing for No’s in Bus...
2020-09-17
19 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 46: Becoming a Profitable Speaker with Jess Ekstrom
Welcome to So, Here’s the Thing! In this episode, Jess Ekstrom joins us to discuss how you can use your story to help others grow! Listen in as she shares how you can become a paid and profitable speaker. Start Sharing Your Story (5:20) Finding Your Story (8:48) How to Get Paid to Speak (11:13)1. Add Speaker in your bio2. Focus on One Primary Topic3. Consider Your Rate Getting Paid/Negotiating (19:38)1. Have someone bat for you that’s not you.2. Create ways for them to afford you...
2020-09-10
29 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 45: Philanthropy and Small Business with Brooke Taelor
Welcome to So, Here’s the Thing! In this episode, Brooke Taelor joins us to to share about adding philanthropy to your business. Listen in as she discusses the importance of educating yourself on the charities you support, continuing to make an impact, and finding a balance when it comes to your investment. Brooke is a photographer who creates love and lifestyle imagery to tell stories. She’s been running her own business for three years now and puts generosity on the forefront. Before starting her photography business, Brooke worked in Public Relations and Marketing in San Anto...
2020-09-03
29 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 44: How to Know When It’s Time to Rebrand Your Business
Welcome to “So, Here’s the Thing!” In this episode, my dear friend Sarah Erikson joins us to discuss when you should invest in rebranding your business, along with when you shouldn’t. We even talk about the reason behind my recent rebrand, even though we both loved the brand design Sarah did for me a few years ago. Get to Know Sarah & When to Rebrand (1:37) Who is an Ideal Client (6:55)1. Someone who can afford to invest in your services.2. A client that brings you work that excited you. What to Do in th...
2020-08-27
24 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 43: Trailblazing: Being an Innovator in an Industry of Imitation with Katelyn James
Welcome to “So, Here’s the Thing!” In this episode, Katelyn James joins us to discuss how doing what everyone else in the industry is doing doesn’t always lead to success. Listen in as she shares how she believes you can avoid imitation by being an innovator in our industry. Katelyn James is a wedding photographer and educator who lives in Richmond, VA with her husband, Michael and their two little people, Evy and Graham! They’ve been in this amazing industry since 2008 and have been educating since 2010! If there is one thing she’s most passionate a...
2020-08-20
35 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 42: Scaling Your Business / Making Profitable Moves with Haley Burkhead
Welcome to “So, Here’s the Thing!” In this episode, Haley Burkhead joins us to discuss scaling your business to profitability. Listen in as we discuss sales funnels, money mindsets, and big moves. Haley Burkhead is the creator of Recurring Profit and the host of the Scalability Show. She specializes in using sales psychology to help entrepreneurs phase out their clients and create 10k evergreen months with a course or membership site. After watching others deal with live launch exhaustion and the endless opt-in and content cycle with no real revenue return, she created a different strategy that d...
2020-08-06
30 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 41: Morning Routines for Entrepreneurs with Laylee Emadi
Welcome to “So, Here’s the Thing!” In this solo episode, I’m talking all about how morning routines can set your entire day up for success. Listen in to hear how I start every day and why I’ve chosen each component of my morning routine! Reluctant of Routines (00:49) Unlearning Bad Time Management Habits (2:25) Reviewing Your Morning Routines (2:52) Finding Healthy/Worthwhile Morning Routines (4:04) Morning Routine Options: (4:53)MeditationJournalingShowerAffirmations/ConfessionsExerciseTaking in Audio Repetition (6:26) My Morning Routine (6...
2020-07-30
11 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 40: Leveraging Video in Your Creative Business with Joy Michelle
Welcome to “So, Here’s the Thing!” In this episode, Joy Michelle joins us to discuss how you can leverage video for your creative business! Listen in as she provides tangible advice for getting started with video, along with three videos you can start creating for your business today! About Joy Michelle (1:23) Who is Video for? (5:49) Getting Started with Video (9:25) Equipment to Invest in: Microphone Platforms to Share on: Youtube as a home base Try Honeybook for FREE and get 50% OFF your first year. Ready to Star...
2020-07-23
24 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 39: Visibility and PR for Business Owners with Danielle Bayard Jackson
Welcome to “So, Here’s the Thing!” In this episode, Danielle Bayard Jackson joins us to share when and why your business needs a Public Relations representative. Listen in as she explains how to prepare for PR and increase your visibility online, while also getting started with PR work on your own! Danielle Bayard Jackson is the founder of TELL Public Relations, an agency dedicated to helping female entrepreneurs get the attention they deserve. About Danielle (1:12) Investing in PR (6:12)1. It requires intention.2. You can do it yourself. Types of Social...
2020-07-16
31 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 38: 5 Mistakes to Avoid With Your Pricing Page with Abby Waller
Welcome to “So, Here’s the Thing!” In this episode, Abby Waller joins us to discuss how you should present your pricing, along with the 5 mistakes you may be making on your pricing page. Abby is a photographer, wife, fur mom to two german shepherds and a sweet cat, and a coach for creatives who are ready to create a unique plan for their business that will allow them to stand out and scale their business! She’s an enneagram 5 which means she obsesses over things like numbers, strategy, & marketing – she could talk about it every day, all day! F...
2020-07-09
23 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 37: Social Media Marketing with Promise Tangeman
Welcome to “So, Here’s the Thing!” In this episode, Promise Tangeman of GoLiveHQ joins us to discuss social media marketing as a business and personal brand. Listen in as she shares about creating fresh content, consistency in posting, and quality vs. quantity. Promise Tangeman-Wurzell is the CEO and Creative Director of the Web Design Company, GoLive. With over 10 years of design and strategy experience, Promise and her team have created thousands of brands and websites for clients such as, Girlboss, Create & Cultivate, ABC’s The Bachelor contestants Michelle Money and Tenley Molzahn and many others. She’s been fea...
2020-06-25
27 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 36: Boosting Your SEO with Galen Mooney
Welcome to “So, Here’s the Thing!” In this episode, Galen Mooney joins us to share a few tips to start improving your website’s search engine optimization, even if you aren’t super tech-savvy! Listen in as she shares what you should include on your homepage, tools you can use to measure success, and how to rank for multiple keywords! Galen Mooney is an online educator and SEO strategist helping creative business owners attract their ideal clients online. She’s a self-taught web designer and photographer who fell in love with simplifying the technical side of SEO. Galen c...
2020-06-18
23 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 35: Elevating Your Client Experience with Sami Bruemmer
Welcome to “So, Here’s the Thing!” In this episode, Sami Bruemmer joins us to discuss how you can elevate your client experience! Listen in as she shares her discovery process for evaluating her touch points, along with her favorite gift resources! Sami is a wedding photographer in Dallas, Texas with a heart for intentional and timeless images that celebrate the legacy of marriage. Always looking for new & creative ways to bring preserve her clients’ memories authentically, Sami loves sentimental heirlooms, carefully curated details, and marriages that are even more beautiful than weddings. When she’s not behi...
2020-06-11
25 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 32: Growing Facebook Groups and Communities with Michelle Harris
Welcome to “So, Here’s the Thing!” In this episode, Michelle Harris of M Harris Studios joins us to highlight the importance of creating community for your clients with Facebook groups. Listen in as she discusses paid vs. free facebook groups, content creation that drives sales to your educational offerings, and creating engagement in your community. Michelle Harris is a destination wedding photographer, speaker and educator based in the DMV. She is the leader of the online community the M Harris Hustlers and creator of the wedding photography conference Hustle in Heels. Get to Know Michel...
2020-05-21
21 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 31: Bonus Episode: Ask Me Anything
Welcome to “So, Here’s the Thing!” In this bite-sized episode, I respond to two of the most asked questions submitted by listeners to my “ask me anything” prompt. 1. What are your pet peeves when it comes to creative educators? 2. How do I pitch myself as a podcast guest? This episode is brought to you by The Creative Educator Academy! Are you a creative who is interested in becoming an educator? Maybe you have the heart to serve and the knowledge to back it up, but how can you ensure that you’re als...
2020-05-15
14 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 30: Working Through Imposter Syndrome with Becky Mollenkamp
Welcome to “So, Here’s the Thing!” In this episode, Becky Mollenkamp joins us to discuss combatting imposter syndrome through mindset work. Listen in as she shares what approaches to imposter syndrome work and don’t work. Becky Mollenkamp believes women deserve to feel powerful and fulfilled. As a certified business mindset coach, she helps her clients dream and play bigger, while also finding contentment in the here and now. Get to Know Becky (1:05) Getting Started in Mindset Work: Examine what’s going on in your own life and mind. (6:34) Combatin...
2020-05-14
26 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 26: From Vision to Execution: Tackling New Ideas with Gavin Wade
Welcome to “So, Here’s the Thing!” In this episode, Gavin Wade shares how he approached fulfilling a need in the photography industry with his company, Cloudspot. Listen in as he shares about the risk and reward in turning an idea into reality, along with steps to take if you’re ready to take the step towards execution! Gavin and his wife Erin started their photography business just 3 months into dating one another. A year later, after just returning from their honeymoon, they took a leap of faith and turned their shared passion into a full-time profession! Shooting...
2020-04-09
26 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 25: Ask me Anything
Vendor Connection Ideas + Growing Your Team Welcome to “So, Here’s the Thing!” In this bite-sized episode, I respond to two of the most asked questions submitted by listeners to my “ask me anything” prompt. 1. “How do you network and connect with vendors from home?” 2. “What’s your advice for finding good help and hiring/growing a team?” Submit questions for the next Ask me Anything episode Learn more about The Creative Educator Academy The post Episode 25: Ask me Anything appeared first on Laylee Emad...
2020-03-26
14 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 24: Balancing Motherhood and Business Ownership with Lindsay Davenport
Welcome to “So, Here’s the Thing!” In this episode, Lindsay Davenport shares how to approach finding a healthy balance between motherhood and business ownership. Listen in as she drops some hard truths on the reality of “balance” along with an unpopular opinion that we all need to be reminded. Lindsay is a NM small-town-raised wedding photographer and educator now residing in the big city-Dallas, TX. She’s a mama 2 two kids, Luke (3) and Aubrey (10 months) and wife to Jordan, ICU nurse and handy-man/woodworker. She has online photography and Lightroom editing education for those who are wanting to s...
2020-03-13
29 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 22: Instagram Strategy with Tyler McCall
Welcome to “So, Here’s the Thing!” In this episode, Tyler McCall joins us to discuss how you can master your own Instagram strategy. Listen in as he shares how to set your goals for Instagram and review your numbers to track your success! Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. He teaches his students how to use Instagram with intention to grow their community online and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert follow...
2020-02-13
36 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 21: Masterminds & Educational Formats with Hope Taylor
Welcome to “So, Here’s the Thing!” In this episode, Hope Taylor joins us for another conversation around education and her experience with masterminds! Listen in as she gives her opinion on what a great mastermind includes, along with how educators should find and focus in on the education format that they excel in! Hope Taylor is a senior portrait and wedding photographer located in Fredericksburg, Virginia. She began her business at just age 17, and has now been a full time photographer for six years. She is an educator and speaker that regularly speaks at industry-leading events and ho...
2020-01-30
24 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 20: Pitching Yourself as a Speaker + Educator
Welcome to So, Here’s the Thing! In this episode, Kat Schmoyer of Creative at Heart explains how she has approached selecting speakers and educators for all 9 rounds of her successful conference! Listen in as she shares some of her favorite and most outstanding pitches, along with what most conference organizers don’t want to see in your pitches! Kat Schmoyer is a mamaprenuer, founder of Creative at Heart & wedding planner! With over 5 years experience in the world of small business, and 3 brands under her belt, she has grown her dream from a glorified hobby to a...
2020-01-23
27 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 019: Working with a Copywriter + Transitioning in Your Business with Kayla Hollatz
Welcome to So, Here’s the Thing! In this episode, Kayla Hollatz joins us to discuss what it looks like to work with a copywriter that writes from the perspective of their clients, along with how you can find their voice as a copywriter! Listen in as she shares where to start before you’re ready to hire a copywriter! Kayla Hollatz is a website copywriter who serves entrepreneurs better tell their stories and build trust with their people so they can confidently convert leads into sales. She’s passionate about using her business as a tool...
2020-01-16
29 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 018: Q and A with Laylee- Guest Hosted by Sarah Erickson
Welcome to So, Here’s the Thing! In this episode, we turned the tables and had guest host Sarah Erickson of Sarah Ann Design interview Laylee about all things education! We recorded this podcast episode with fellow educators in mind, as we gear up for the release of The Creative Educator Academy (a program designed to teach you how to teach)! This Q&A format crafted by Sarah addresses some of the most common questions I hear about education in the creative realm. Learn about common mistakes to avoid, find out what makes a...
2020-01-12
22 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 017: Utilizing the Enneagram in Life and Business with Sarajane Case
Welcome to So, Here’s the Thing! In this episode, Sarajane Case of Enneagram and Coffee joins us to break down the enneagram, how to determine your type, and how to improve your relationships with it. Plus, she shares how you can utilizing your enneagram type for your business as an entrepreneur! Sarajane case is a writer, speaker and podcaster based in Asheville, NC. She works with the enneagram to help people heal their relationship to personal growth. She can be found on Instagram at @enneagramandcoffee where she discusses the enneagram or her personal account @sa...
2019-10-10
27 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 016: Communications Strategy for Creatives with Lauren Carnes
Welcome to “So, Here’s the Thing!” In this episode, Lauren Carnes joins me to discuss communication strategy in your business and how it directly impacts big launches for your brand. Listen in as she shares how you can find your brand voice, then create unique, yet impactful communication for your brand! With a background in public relations and social media marketing, Lauren has always been a lover of telling great stories. For 6 years she worked alongside international brands including Nike, Airstream, the John Maxwell Company, and Chick-fil-A in defining unique elements of their stories and se...
2019-09-26
31 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 013: Maintaining your Business in Times of Crisis with Natalie Jayne
Welcome to So, Here’s the Thing! In this episode, Natalie Jayne joins us to discuss what it feels like to experience tragedy as an entrepreneur and how you can prepare you business for when crisis strikes. Listen in as she shares advice on what she learned from her own experience and the steps you can take to maintain your business while experiencing a crisis. Natalie Jayne, an almost-always-barefoot fine art Virginia wedding photographer based in Richmond. When I’m not photographing weddings or running my business you can find me outdoors, eating allll the food...
2019-08-29
28 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 012: Ask Me Anything with Vanessa Hicks
Welcome to So, Here’s the Thing! In this special “Ask Me Anything” episode, Vanessa Hicks joins me to answer some of the most asked questions from our Instagram followers regarding Vanessa’s photography business and personal life! Listen in as she talks about managing anxiety, balancing children as an entrepreneur, moving your business to a new location, and growing your social media following! Vanessa is a destination wedding and portrait photographer currently living in paradise in Hawaii! She just passed 5 years in business, photographing over 100 weddings, and prepping her business for its 4th move (Hello Mi...
2019-08-15
35 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 010: Building Your Own Table; Creating Community with Natalie Franke
Welcome to “So, Here’s the Thing!” In this episode, Natalie Franke joins us to discuss the importance of building a community that serve a purpose beyond yourself, and what it means to build your own table. Listen in as she shares her challenges with forming community and facing rejection, along with her unpopular opinion when it comes to building building your table. Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. As one of the Founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens o...
2019-08-01
32 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 009: Stress Management Techniques for Entrepreneurs with Emily Kurth
Welcome to “So, Here’s the Thing!” In this episode, we talk with Emily Kurth about the overwhelm and burnout that entrepreneurs can experience from stress related to their work. Listen in as she shares 5 techniques you can incorporate into your life to better manage your stress. Emily Kurth is the owner of Coco & June, a company dedicated to spreading positivity and kindness through art and lifestyle goods. Emily also hosts The Frazzled to Free Retreat, where she shares with entrepreneurs her 5 step plan to handle stress in a healthy and effective way. She lives in Wes...
2019-07-25
31 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 008: Ask me Anything
Confidence & Coaches Welcome to “So, Here’s the Thing!” In this bite-sized episode, I respond to two of the most asked questions submitted by listeners to my “ask me anything” prompt. 1. “How do you find the confidence to make big moves or start big projects like this podcast without letting self doubt or fear of failure get to you?” 2. “Is it worth the investment to hire a business coach” Resources mentioned in this episode: Personality Tests: The Enneagram, StrengthsFinder, Myers BriggsSubmit questions for the next Ask me Anything episode The po...
2019-07-18
14 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 007: The Importance of Practice, Experience, and Critique in Success with Sarah Erickson
Welcome to “So, Here’s the Thing!” In this episode, Sarah and I discuss how you can grow and find success through practice, experience, and critique from others. Listen is as we share our personal experiences and the different routes we took in our professional path to entrepreneurship. Sarah Erickson is a brand and website designer for creatives. She creates polished designs backed with strategy and intention—making your brand irresistible to your ideal clients. Sarah started her business as a wedding stationery designer, but she has recently shifted her services to better serve the creative...
2019-06-27
33 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 006: Overcoming the Fear of Rejection with Carrie Grace
Welcome to “So, Here’s the Thing!” In this episode, we’re joined by Carrie Grace to talk through the reason we fear rejection and how you can overcome that fear. Listen in as she shares some of her own stories of rejection, along with how she is constantly challenging herself to ask for more. Bio:Carrie Grace is a motivational speaker who travels the country helping schools and companies create better work cultures and environments. She also helps people take big leaps of faith to get from where they are to the life they truly wa...
2019-06-20
37 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 005: Cultivating Community and Overcoming Criticism with Kat Schmoyer
Welcome to “So, Here’s the Thing!” In this episode, we talk with Kat Schmoyer about the importance of cultivating a community and overcoming criticism within your work. If you’re ready to take the steps to become community centric, find compassion for listening to others’ perspectives, and appropriately respond to criticism, listen in! Bio: Kat Schmoyer is a mamaprenuer, founder of Creative at Heart & wedding planner! With over 5 years experience in the world of small business, and 3 brands under her belt, she has grown her dream from a glorified hobby to a profitable business that allow...
2019-06-13
31 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 004: Setting Boundaries: Professionally and Personally with Bonnie Bakhtiari
Welcome to “So, Here’s the Thing!” In episode four, we chat with Bonnie Bakhtiari about building your business from a place of purpose and how that includes respecting boundaries. Listen in as she discusses setting boundaries in both your personal and professional life that will lead to success. Bonnie is a brand designer and strategist for creative entrepreneurs, an industry educator, and host of the Brand Strategy Podcast based in beautiful Waco, TX. She’s also the founder and host of the Illume Retreat, a three-day retreat for entrepreneurs who strive to build businesses that operate from a c...
2019-06-06
29 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 003: Attending a Workshop/Conference Like a Pro with Quianna Marie
In this episode, we will break down the action steps that Quianna has learned to take when attending an educational or networking experience. After years of attending countless workshops and conferences, Quianna has learned the best ways to get the most out of her investment. Quianna Marie is a destination wedding photographer based in both the Bay Area, California + Phoenix Arizona. Obsessed with dirt roads, happy tears and helping creatives turn their passion into their profession. Find it fast: (3:25) How to decide what experienced to invest in (5:27) How...
2019-05-30
22 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 002: Working for Free: Is it Worth it? with Sarah Erickson
In this episode, Sarah and I will talk through the pros and cons of working for free, along with some insight on how to determine when to say “yes” and how to say “no”. Sarah Erickson is a brand and website designer for creatives. She creates polished designs backed with strategy and intention—making your brand irresistible to your ideal clients. Sarah started her business as a wedding stationery designer, but she has recently shifted her services to better serve the creative industry. Her studio is filled with refined typography, at least a dozen plants, and one boston...
2019-05-30
30 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 001: Breaking into Creative Education with Hope Taylor
Welcome to “So, Here’s the Thing!” In our first episode, we are talking with Hope Taylor about her take on breaking into Education for creative entrepreneurs. In this episode, Hope shares perspective on when to start offering education, how to set the groundwork for new offerings, and advice to those who dream of serving their industry through education. Hope Taylor is a senior portrait and wedding photographer located in Fredericksburg, Virginia. She began her business at just age 17, and has now been a full time photographer for six years. She is an educator and speaker that r...
2019-05-30
30 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators
Episode 000: Welcome to So Here’s the Thing
So, here’s the thing; welcome to a space for the creative entrepreneur looking for actionable education-without the fluff. From growth strategy to self care and everything in between; secrets don’t exist here. Tough love, a little bit of humor, and a lot of insight that will help you overcome self doubt and grow personally and professionally; move beyond inspirational quotes and motivational turns of phrase and make moves to get you moving forward to the next level in your life and business. This podcast is dedicated to helping you: G...
2019-05-29
01 min