Shows
The Publishing Performance ShowLeah Paulos - The Pitch Perfect Formula: How to Get Media Coverage for Your BookLeah Paulos is the founder and director of publicity for Press Shop PR and Book Publicity School. With a background in journalism as a writer and magazine editor at Condé Nast, Leah brings a unique perspective to book publicity, having been on the receiving end of pitches. After transitioning from journalism, she founded Press Shop PR to help authors navigate the challenging world of book promotion, especially as publishing houses provide less marketing support than in the past. Her team has worked with nearly 350 authors, from bestsellers like Neil deGrasse Tyson to debut novelists with small independent presses.2025-04-0344 min
The Indy Author PodcastBook Promotion and How to Break through the Noise with Leah Paulos - #277Matty Dalrymple talks with Leah Paulos about BOOK PROMOTION AND HOW TO BREAK THROUGH THE NOISE, including the importance of early marketing planning, crafting concise and compelling pitches, and understanding the specific needs of different recipients. Leah also delves into leveraging email lists, using AI tools for crafting pitches, building relationships with influencers, and the long-tail approach to post-publication promotion. Leah provides practical tips for authors to maximize their promotional efforts and connect effectively with their target audience. Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/podcast.h...2025-03-0445 min
Give and TakeEpisode 269: So You Want to Write a Book..., with Leah PaulosMy guest is Leah Paulos. Leah Paulos, the founder of Press Shop PR, has worked at the intersection of books and media for over 25 years. She’s led publicity campaigns for hundreds of authors, helping them line up media attention and events and supporting them as they navigate the (somewhat bizarre) world of publishing. She has long wanted to offer publicity support to more authors than Press Shop PR can accommodate for full media campaigns. Book Publicity School is her answer, allowing her to bring her decades of experience and passion for championing authors to more writers at an af...2024-12-101h 01
Literary ProspectsInterview with Book Publicist Leah PaulosBook publicist Leah Paulos talks with Kelley Vick about her latest project: Book Publicity School, what every author should do as early as possible to lay the groundwork for promotion, the connection between publicity and book sales, what works and what doesn’t for authors on social media, and much more.*Book Publicity School: https://www.bookpublicityschool.com/*For literary shirts, totes and gifts, and other tools for writers, check out our new Literary Prospects Shop.*For books featured on the podcast and other curated booklists, check out our online store at Bookshop.or...2024-12-0344 min
Otherppl with Brad ListiHow to Launch a BookA new Craftwork episode about book publicity and best practices when it comes to managing a successful book launch. My guest is Leah Paulos, founder of Press Shop PR, which offers independent book publicity campaigns to publishers and authors. Leah is also the founder of Book Publicity School, which offers workshops, coaching, and online groups to offer transparency into the publishing industry's opaque promotional processes, and to help authors advocate for their own work as effectively as possible in the modern media environment.***Otherppl with Brad Listi is a w...2024-11-261h 16
Writers, Ink: Your backstage pass to the world's most prolific authorsLeah Paulos explains how to improve your book publicity.Join hosts Christine Daigle and Kevin Tumlinson as they discuss the week's entertainment news, including stories about celebrity novels, Netflix, Kindle Colorsoft, and an AI-invented Halloween parade. Then, stick around for a chat with Leah Paulos!2024-11-121h 07
Writing It!Episode 36: What do book publicists do for academic authors?We’re speaking with Leah Paulos, founder and director of the Brooklyn-based book publicity firm, Press Shop PR about what publicists do for academic writers: primarily, helping readers find your book! We talk about why an academic might hire a book publicist; at what stages of writing a book it makes sense to hire a publicist; publicist pricing; what authors can do on their own to create more of a buzz around their book.
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FrontmatterSpecial Guest Leah Paulos, Founder of Press Shop PR and Book Publicity SchoolIn this episode of the FrontMatter podcast, Len Epp interviews Leah Paulos, founder of Press Shop PR and Book Publicity School. With over 25 years of experience in media and book publicity, Leah shares her journey from magazine journalism to book PR, highlighting her career’s evolution, especially as media and publishing landscapes have shifted dramatically.
Leah reflects on how she moved from magazines like Condé Nast to running Press Shop PR, where she’s worked on major campaigns for books such as On Tyranny by Tim Snyder and March by John Lewis. Her transition to book publicity stemmed from her insig...2024-11-0449 min
WritersCastPublishing Talks Interview with Leah Paulos Press Shop PRPublishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.
Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the...2024-09-0432 minWritersCastPublishing Talks Interview with Leah Paulos Press Shop PRPublishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.
Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the...2024-09-0432 min
Authors Who Lead - Learn to write a book from bestselling authors and leadersBeyond Book Launch | Leah PaulosSend us a textIn today's rapidly evolving media landscape, promoting a nonfiction book has become an ongoing endeavor that requires strategic planning and relentless effort. On this episode of Authors Who Lead, Leah Paulos and I delve into the intricacies of book publicity, shedding light on the sustained efforts required for successful book promotion far beyond the initial launch. If you're an aspiring or established nonfiction author looking for practical advice, this episode offers invaluable insights.Timestamp:00:00 Leopoldos, founder of Press Shop PR summary.03:10 Media is part, but not all, of...2024-08-1045 min
Urban Political PodcastEpisode 77 - Post-Socialist Infrastructure
In this episode we talk about garages, trams and trolleybuses! Our guests for this episode, Tauri Tuvikene and Wladimir Sgibnev, help us think about post-socialist mobility in terms of continuities and ruptures. Using examples from Estonia, East Germany, and the former Soviet Union, they question the future of mobility, highlight the importance of studying mundane infrastructural issues as social subjects, and explain how we could also make policies and knowledge travel westward.
Tauri Tuvikene (PhD in Geography, UCL, 2015) is a professor of urban studies at the School of Humanities, Tallinn University. His research covers comparative urbanism in...2024-06-1949 min
The Book Marketing Action PodcastNavigating Book PublicityIn this episode, Becky talks to Leah Paulos—Founder of Press Shop PR and Book Publicity School. Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible. During the episode, you’ll learn: About Leah and her work in the world.The types of authors Leah supports and works with at Press Shop PR and Book Publicity School.Whether or not it’s possible to tell if a book is going to...2024-06-0636 min
Write Publish MarketEpisode 159: Navigating Book Publicity in 2024In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path. Time Stamps: 00:00 Entrepreneur-focused podcast, featuring writing and publishing tips. 2024-06-0426 min
Hungry Authors49. Where to Start With Book Publicity with Leah PaulosIf you’re looking forward to publishing a book someday – like we are! – this conversation with Leah Paulos will give you some practical ideas about where to start and how to maximize your efforts to market your book. We talk about the difference between marketing & publicity, when to start thinking about promotion, how to plan for podcasts, and much more.
Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a w...2024-03-1800 min
The Writer Files: Writing, Productivity, Creativity, and NeuroscienceBook Publicity Crash Course with Dir. of PR & Founder Leah PaulosDirector of Publicity and Press Shop PR Founder, Leah Paulos, spoke with me about how authors can cut through the noise in a challenging news cycle, when to build your platform, and demystifying the book biz.Leah Paulos is the Founder and Director of Publicity at Press Shop PR an independent book publicity firm based in Brooklyn. The Press Shop team has worked on campaigns for over 300 authors since its launch in 2012, including the #1 bestselling campaigns for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson.2024-03-0846 min
Writers Advice PodcastHow to score the best book PR in 2024 w/ Leah Paulos founder of Press Shop PRThe Writers Advice Podcast is bought to you by Booksprout.
Booksprout is my go-to platform to share my stories with readers to engage with reviewers before they are launched with the rest of the world. Head to booksprout to increase your online reviews today!
This week on the Writers Advice Podcast I am joined by the founder of Press Shop PR & Book Publicity School, Leah Paulos
On this episode Leah and I talk about:
- The difference between PR, marketing and advertising
- How to create a brand and stand out from the crowd
- Differences of pitching non-fiction and...2024-02-2133 min