Shows
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthHow to Plan For Your First (or Next!) HireBringing on your first team member can feel equal parts exciting and intimidating. In this episode of Enlightened Entrepreneur, I will walk you through what to consider before you make that big decision so you can hire confidently, strategically and at the right time for your business. 💡 In This Episode, You’ll Learn How To: Identify the right role and responsibilities to delegate.Understand whether the position should be contract or W-2 (and why it matters).Calculate the true cost of hiring—beyond salary.Determine the ROI of you...
2025-11-2115 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 113: End-of-Year Money Moves to Simplify Tax SeasonAs the year winds down, many small business owners are focused on finishing strong but stress starts to creep in around one thing: taxes.In this episode of Enlightened Entrepreneur, I break down simple, doable money moves that will help you wrap up your year with clarity and confidence, without the last-minute scramble.💡 In This Episode, You’ll Learn How To: Run a quick Profit Pulse Check so you know exactly where your business stands financially.Do a Tax-Ready Sweep to simplify organization and avoid surprises.Choose one mone...
2025-11-0510 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 112: 5 Business Lessons I Wish I Knew SoonerIn this episode of Enlightened Entrepreneur, I’m sharing 5 of the most important lessons I’ve learned, insights I wish someone had handed me in year one (better yet, on day 1!).Whether you’re just starting out or deep in the trenches of growing, these are the reminders that will help you build a business that supports you instead of drains you.💡 In This Episode, You’ll Learn: The five foundational lessons every entrepreneur should leverage from day 1Why seeking validation from the wrong places can derail your momentumHow not protecting your time can sab...
2025-10-2215 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 111: Your Year-End Marketing Strategy Doesn’t Need to Be Fancy - It Needs to WorkMarketing doesn’t have to be flashy to be effective, especially just because it's year-end. In this episode of Enlightened Entrepreneur, I’m sharing real-world insights and low-lift strategies to help you make the most of Q4 without burning out or overspending. Whether you’re feeling "behind" on planning or are already mid-campaign, you’ll walk away with practical ideas you can implement right now to finish strong.💡 In This Episode, You’ll Learn:Why Q4 isn’t the time to start from scratch (and what to do instead)How to use your existing data to shape y...
2025-10-0822 min
Memberships, Launches and Communities with Sandra De FreitasEP210 MLC: Kick Off Momentum: Your Guide to the Memberships What's Working Now SummitThis week, I kicked off something huge (and yes, a little bit wild) in our membership world. The second annual Memberships What’s Working Now Summit is officially underway, and I couldn’t be more thrilled about how things are shaping up already. If you’re already signed up for the summit, I’m cheering you on! If you haven’t joined us yet, this is your invitation. Seriously, what are you waiting for? Head to whatsworkingnowsummit.com to grab your ticket and jump in.Let me walk you through what’s happening inside the summit t...
2025-10-0605 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 110: 3 Steps to Finish the Year with Profit and PeaceAs the year winds down, you may be feeling torn between two conflicting goals: 1️⃣ pushing hard to hit your final numbers or 2️⃣ committing to protecting your energy so your don’t collapse before the new year strikes.Here’s the truth: you don’t have to choose.In this episode, let me walk you through a simple three-step clarity check to help you close out the year with focus, profits and peace of mind.💡 In This Episode, You’ll Learn:How to run a quick Profit Pulse Check so you know exactly...
2025-09-2516 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 109: How to Use AI in Your Business Without Losing Your VoiceAI is everywhere and for good reason. But with all the buzz, it’s easy to feel overwhelmed or unsure where to even begin. In this episode of Enlightened Entrepreneur, I’m sharing exactly how you can start using AI inside your business without losing your voice, values or vision.💡 In This Episode, You’ll Learn:The importance of training your AI tools to reflect your brand voice and valuesHow to avoid shiny object syndrome so you can actually get resultsCommon misconceptions about AI and ethical considerations you might be overlookingRealistic ways to start i...
2025-09-1014 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 108: Managing Your Money Moves: Real Talk For Small Business OwnersThis episode is an sneak peek inside my private Facebook Group. Today I'm sharing a replay of a live training from inside our community. So if you’ve ever felt like “cash flow” is just an accounting buzzword, this one’s for you. I’m breaking down the core concept in an approachable way and showing you how to apply it in your business, even if you don’t consider yourself a “numbers person.” 💡 In This Episode, You’ll Learn: What cash flow really means for small business owners (in plain English)Why understanding the ti...
2025-08-2711 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 107: Own Your Pricing (and Value!) With ConfidencePricing doesn’t have to be overwhelming or fill you with self-doubt. In this episode, I'm breaking down how to confidently set your prices by getting clear on your value and the why behind your numbers.If you’ve ever hesitated before saying your rate out loud, this one’s for you.💡 In This Episode, You’ll Learn:Why your pricing is more than just a number; it’s a messageHow to align your pricing with your values, business goals and personal energyCommon mindset blocks that lead to underpricingA fresh way to approach pric...
2025-08-1310 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 106: Redefining Success and Growth on Your Own TermsWhat does it really mean to grow a business on your terms? In this episode, I invite you to revisit what lights you up, reconnect with your natural strengths and redefine success beyond the hustle.Whether you’re feeling disconnected from your “why” or you’re simply navigating a season of realignment, this episode is your permission slip to pause, reflect and realign.💡 In This Episode, You’ll Learn:Why growth doesn’t always mean bigger or fasterHow to tap into your innate strengths and valuesWhat it means to operate authentically in your businessTw...
2025-07-3013 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 105: Why Niching Down Raises Your Business UpThink niching down means limiting your growth? Think again.In this short but powerful episode, I'm breaking down the benefits of narrowing your business niche and how it can actually elevate your impact, increase your income and bring clarity to your messaging, marketing and ideal client journey.Whether you're just starting out or refining your next move, this quick listen offers a mindset shift that can change how you do business.💡 What You’ll LearnWhy narrowing your focus can unlock more growthHow niching supports clearer messaging and stronger positioningWays to ov...
2025-07-1607 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 104: How to Combat Tariffs Without Killing Your ProfitsIn this episode of the Enlightened Entrepreneur, I share my answer a timely question from my recent Financial Freedom Bootcamp: how can small business owners stay competitive amidst tariff changes, without resorting to drastic price cuts? Listen in to learn what tariffs really are, how they impact your pricing & cost structure and what steps to take to protect your profits.💡 What You’ll LearnWhat a tariff is (and why thinking of it like a “duty” helps)Why competing solely on price can harm your businessHow to review your cost structure and pricing st...
2025-07-0310 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 102: Don't Fear the ReaperTaxes don’t have to be scary, I promise ... seriously.In this episode, I'm unpacking how to reframe your mindset around taxes and shift from dread to empowerment. I explain why proactively planning for your tax responsibilities can help you reduce stress, avoid penalties and support bigger goals like business financing. If tax season leaves you anxious or disorganized, this episode will help you get ahead with more clarity and confidence. What You’ll Learn ● How to reframe your mindset around taxes as a business owner ● Why tax planning is actually a...
2025-06-1811 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 103: Why I Didn't Let 'You're Too Young' Stop MeHave you ever been told you’re not ready, not qualified or simply too young to do what you’re doing? In this reflective and empowering episode, I'm sharing an experience from my early years in business that could’ve shaken my confidence — but didn’t. Join me as I unpack how to handle unsolicited opinions, stay rooted in your mission and use negative feedback as your fuel for growth. If you’ve ever second-guessed yourself because of someone else’s opinion, this episode is for you. Here is a powerful reminder to stay the course, no matte...
2025-06-1809 min
Enlightened Entrepreneur | Lessons in Business | Actionable Strategies For Confidence & GrowthEP 101: Welcome to the Enlightened EntrepreneurIn this premiere episode, your host, Leandra Nisbet, introduces the Enlightened Entrepreneur podcast and shares what you can expect from the show. Whether you’re launching, growing or scaling your business, this is your invitation to join a community focused on practical strategies, sustainable growth and personal empowerment. Leandra outlines her mission, the topics she’ll be covering and why this podcast was created to help you operate with more clarity, confidence and impact.Support the showThank you for listening! 💬 Connect with Leandra ● Follow me on Instagram...
2025-06-1605 min
Getting Black Women Paid PodcastUnderstanding Your Numbers: Key to Business Success with Leandra NisbetSend us a textIn this episode we have Leandra Nisbet, founder of Stingray Advisory Group, to discuss essential strategies for mastering financial literacy as a business owner. Leandra shares her journey from corporate life to entrepreneurship, emphasizing the importance of understanding and managing your business finances effectively.Leandra breaks down complex financial concepts into actionable steps, helping small business owners, course creators, and entrepreneurs gain confidence in their financial decisions. She highlights the significance of tracking and analyzing business numbers regularly to avoid common pitfalls and ensure sustainable growth.Whether you're starting...
2024-07-1635 min
The Guiding Brands PodcastMarketing Budgets Made Easy: Essential Budgeting Tips From Leandra Nisbet🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses.
Key Points:
- 💡 Introducing the Stingray Budget Planner: Leandra introduces the Stingray Advisory Group Budget Planner 📝, a tool designed to help small businesses track marketing spending and make informed decisions.
- 💲Importance of Budgeting: Karen and Leandra discuss the significance of having a marketing budget to make strategic decisions and avoid reactive, fear-based actions.
- 📈 Return on Investment: Leandra encourages a mix of organic...
2024-06-1837 min
The Maeve Ferguson PodcastThe Importance of Knowing Your Numbers, with Leandra NisbetThe Importance of Knowing Your Numbers, with Leandra Nisbet Leandra Nisbet is the founder of The Stingray Advisory Group. Her focus is on making complex business tasks approachable and actionable for entrepreneurs. She's passionate about empowering business owners to leverage their numbers effectively. We dove into some of the biggest mistakes that entrepreneurs make in their online business, as it relates to finances. First Mistake: Not Separating Personal and Business Finances: Many entrepreneurs overlook the importance of separating personal and business finances. Having a dedicated business account streamlines financial tracking and saves t...
2024-04-1927 min
Launch Perspective39: How to Strategically Plan For Growth So That Your Business Can ThriveSend us a textStep into the world of financial clarity with growth strategist, Leandra Nisbet. This episode is a lifeline for entrepreneurs tangled in pricing and strategic planning. Leandra distills her expertise into powerful, bite-sized advice, giving you the tools to confidently manage and grow your business finances. Tune in and turn financial chaos into calculated success!Topics Covered:The importance of finances in entrepreneurial growth and planning.Challenges faced by entrepreneurs when it comes to financial decision-making and pricing strategies.Leandra’s three-part framework for strategic financial planning.The significance of identifying yo...
2024-04-1624 min