Shows
The Profitable CreativeUnlocking Market Theory: A Human Approach to Business | Lechon KirbSend us a textPROFITABLE TALKS...In this conversation, Lechon Kirb discusses the principles of Market Theory, emphasizing a human-centered approach to business. He explores the importance of understanding value and pricing, the impact of mindset on financial perceptions, and the role of failure in achieving success. The discussion also touches on how upbringing influences money mindset, the power of words, and the significance of building relationships in entrepreneurship. Kirb highlights the shift from an employee to an entrepreneurial mindset, the importance of leveraging resources, and the 80-20 rule in...
2025-10-1649 min
Relatable WisdomAre YOU Choosing People or Just Chasing Paychecks? (Hard Truths Inside!) — Lechon Kirb | Ep 66In this episode, I sit down with Lechon Kirb to explore why “people over transactions” is more than just a feel-good phrase—it’s a powerful way to shape your business and your life. If you care about alignment, congruency, making an impact, and truly serving others, this conversation is for you. Lechon is a creative entrepreneur, author, and someone who helps others build purpose-driven businesses. We talk about the meaning behind “people over transactions,” how businesses often value money over people, and how putting people first actually makes things more profitable and fulfilling. You’ll hear practical stories, thoughts on wo...
2025-07-2118 min
MBR Talk RewindsOscar Mike Radio – 449 – Lechon KirbI had the pleasure of meeting Lechon Kirb at Military Creator Con 2025, where James Van Prooyen and Marah Lago invited him to speak on panels about business development and strategy.A former Marine Corps EOD Tech and Marine Security Forces veteran, Lechon’s transition out of the military wasn’t without its challenges, but he turned that transition into an opportunity to enter and thrive in the business world.In this episode, Lechon shares how his mother’s story inspired him to embrace his worth, the importance of building authentic networks, and valuable insights into pricing and communicating value in toda...
2025-05-2354 min
Oscar Mike RadioOscar Mike Radio – 449 – Lechon Kirb - Market TheoryI had the pleasure of meeting Lechon Kirb at Military Creator Con 2025, where James Van Prooyen and Marah Lago invited him to speak on panels about business development and strategy.A former Marine Corps EOD Tech and Marine Security Forces veteran, Lechon’s transition out of the military wasn’t without its challenges, but he turned that transition into an opportunity to enter and thrive in the business world.In this episode, Lechon shares how his mother’s story inspired him to embrace his worth, the importance of building authentic networks, and valuable insights into pricin...
2025-05-2354 min
BizBlendOwn Your Narrative, Scale with Purpose – with Lechon KirbIn this episode of BizBlend, host Sana sits down with Lechon Kirb, a creative entrepreneur and speaker helping founders and creators master their narrative while building purpose-driven businesses. Lechon challenges traditional growth strategies and explains why your story isn’t just content—it’s currency. From a childhood experience that sparked his pursuit of freedom to developing the Impact Scaling Framework, Lechon shares how alignment between your values, audience, and systems is the real key to sustainable success.
About the Guest:
Lechon Kirb is a creative entrepreneur, author of A Culture of Equity, and founder of Market...
2025-05-1127 min
Be BOLD BrandingWhen Purpose Takes a DetourAs an entrepreneur, you start out with your purpose in mind, and it all seems crystal clear. Then, a few years go by and you look up from the grind to discover that your purpose is no longer intact. If this has happened to you, you’ll love our guest in this episode. Lechon Kirb is a creative entrepreneur, speaker, and author with a passion for helping creators and entrepreneurs scale their businesses while staying true to their purpose. Lechon is the founder of Market Theory and the creator of the Impact Scaling framework, a powerful approach that has help...
2025-02-1224 min
Helping The Brave PodcastFrom Marine Corps to Business Mogul: Lechon Kirb's JourneyIn this compelling episode of "Helping the Brave," host Ed Parcaut welcomes back special guest Lechon Kirb for an insightful conversation on branding, marketing, and leveraging military experiences in business. Kirb, a Marine Corps veteran and expert in systematizing knowledge for entrepreneurs, emphasizes the importance of having offers and lead magnets while appearing on podcasts to effectively engage with audiences. Kirb shares an inspiring personal anecdote from his childhood that led him to join the military in a quest for freedom. He opens up about his military journey, including his specialized training and family’s reactions, as well as the ps...
2024-10-1538 min
Helping The Brave PodcastFrom Marine Corps to Business Mogul: Lechon Kirb's Journey In this compelling episode of "Helping the Brave," host Ed Parcaut welcomes back special guest Lechon Kirb for an insightful conversation on branding, marketing, and leveraging military experiences in business. Kirb, a Marine Corps veteran and expert in systematizing knowledge for entrepreneurs, emphasizes the importance of having offers and lead magnets while appearing on podcasts to effectively engage with audiences. Kirb shares an inspiring personal anecdote from his childhood that led him to join the military in a quest for freedom. He opens up about his military journey, including his specialized training and family's reactions, as well...
2024-10-1538 min
SpeakUP! International Inc.Lechon Kirb: Transforming Expertise into Impact and Embracing Calculated RisksDiscover how to align your personal and professional aspirations with Lechon Kirb, a creative visionary, speaker, and author. Lechon shares his groundbreaking impact scaling process that transforms expertise into scalable products, perfect for coaches and consultants eager to expand their reach without sacrificing time or resources. Embrace the strategic power of setting growth caps to foster exclusivity and learn how Lechon’s formative experiences in Pittsburgh, enriched by a memorable story involving a basement fridge, fueled his relentless drive for success.Shift your mindset and embrace calculated risks as we explore the lessons Lechon learned gr...
2024-10-1545 min
Famous Interviews with Joe DiminoCreative Entrepreneur, Speaker, Musician & Author Lechon KirbWelcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Creative Entrepreneur, Speaker, Musician & Author Lechon Kirb .. He is a multi-hyphenate professional with a passion for helping creators and entrepreneurs scale their businesses while staying true to their purpose. He is the founder of Market Theory and the creator of the Impact Scaling framework, a powerful approach that has helped over 25,000 creators and businesses achieve sustainable, purpose-driven growth. He’s also the author of A Culture of Equity: Owning Your Purpose, Redefining the Narratives, and Amplifying Your Presence, where he em...
2024-09-1329 min
The JVology Show with Jay FisetEpisode 38: Build Engaging Online Courses That Scale ft Lechon KirbConnect with Lechon:Website: https://www.of-course.usLinkedIn: https://www.linkedin.com/in/lechonkirb/--- Send in a voice message: https://anchor.fm/jay-fiset/message
2022-04-2823 min
The DigitalMarketer PodcastGetting People to Finish Your Course with Lechon Kirb, CMO at OfcourseThe completion rate of online courses is 3-5%. How can you get people to buy and actually finish your course? In today’s episode, host Mark de Grasse sits down with Lechon Kirb, cofounder and CMO at Ofcourse. Their company helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way. The online course industry is a 300+ billion dollar a year industry. The gap between what people are being sold and what they’re able to get out of...
2021-11-0835 min
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast021: How To Guarantee Buyers Finish Your Online Course ft. Dr. Carrie Rose & Lechon KirbKyle Kostechka, a ClickBank business development manager, interviews Dr. Carrie Rose and Lechon Kirb about running a business as a married couple, fulfilling your passion to help the world through online education, and the trials and tribulations of selling online course materials.
They help purpose-driven entrepreneurs build online courses that matter.
Dr. Carrie Rose and Lechon Kirb run Ofcourse, providing digital products of all kinds and helping thousands of entrepreneurs and businesses build digital products that sell and function flawlessly.
When your product is an online course, it's not enough for customers to...
2021-09-3044 min
OuterclassTapping Into Your Creative Expression - with DJ M-SquaredThis episode is based on a conversation I had about tapping into your own creative expression - with DJ M-Squared.
www.djmsquared.com
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2020-08-0733 min
OuterclassEpisode 10 - What's Powering Your Thoughts?This episode is based on a conversation about the big question, what's powering your thoughts? - with Harana Zhang.
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2020-05-0542 min
OuterclassEpisode 9 - Why creatives will thrive in the future of advertisingThis episode is focused on why creatives will thrive in the future of advertising with Tommy Powers.
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2020-04-2447 min
OuterclassEpisode 8 - What's in your way? (5 Part Series) - Afraid Of SuccessIn this 5 part series we'll be exploring what's really in the way of your desired success.
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2019-08-2921 minOuterclassEpisode 7 - What's in your way? (5 Part Series) - Requiring ProofIn this 5 part series we'll be exploring what's really in the way of your desired success.
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2019-08-0519 minOuterclassEpisode 6 - The Power Of Acknowledgement with Kevin Thompson.On this episode we explore the power of acknowledgement with Kevin Thompson.
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2019-07-0331 minOuterclassEpisode 5 - Never Too Busy To CallIn this episode we chat about the excuses people make when it comes to how busy they are and challenge if they are actually too busy to call. Check it out!
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2019-06-2514 minOuterclassEpisode 4 - Are People Supposed To Love You?In this episode, we do a deep dive while asking the question, are people supposed to love you? Join in the conversation.
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2019-06-1620 minOuterclassEpisode 3 - Introverts Vs ExtrovertsIn this episode we discuss the difference between (Introverts Vs Extroverts) and how we respond to relationships.
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2019-06-1122 minOuterclassEpisode 2 - We All Need Appreciation DaysOn this episode we talk about the creation of appreciation days and how to use them to take your relationships to the next level.
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2019-05-2308 min
The NEWRICH PodcastEP. 4 | Lechon Kirb | Access to FreedomLechon Kirb is a Multimedia Strategist. His work can be seen attached to such companies as Forbes, Red Bull, Universal, NBC, BET, VH-1, PBS, Smirnoff, BuzzFeed, Huffington Post and more. Press play to hear how he is helping entrepreneurs create a life of freedom, by reaching their ideal audience with the right positioning, while monetizing their ideas with digital products.
Make sure to rate, subscribe, and checkout www.BENEWRICH.com
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2019-01-2137 minOuterclassEpisode 1 - The Main IngredientIn this episode we cover, adding the main ingredient in everything you do. Love!
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2018-11-0621 min
The Andrew Deitsch Podcast97: The Future of Online Education - Dr. Carrie Rose & Lechon KirbMy guests today are Dr. Carrie Rose & Lechon Kirb, the brains behind ofcourse. Dr. Carrie Rose is an Educator, Entrepreneur, Keynote Speaker, and one of Huffington Posts Must Follow Women Entrepreneurs of 2017. Dr. Carrie also holds an Ed.D in Educational Leadership from the University of Central Florida. Now she is best known for her innovative teaching strategies & methodology. Her current research is in course completion rates & connecting online course development with The Science of Learning. Her partner, Lechon Kirb is a Multimedia Strategist, Influencer, Keynote Speaker, & Marine Corps Veteran. He...
2018-09-071h 45
Internet Ballers with Michael Pasha063: June Monthly RoundupIn this episode I discuss my major takeaways from my interviews during the month of June. I discuss my interviews with Lechon Kirb from Brand Legend, Dr. Carrie Rose from Brand Legend, Mani Vaya from 2000 Books and Nicole Holland from Interviews that Convert.Subscribe to Internet Ballers with Michael Pasha on Soundwise
2017-06-2926 min
Internet Ballers with Michael Pasha059: Making connections that drive sales with Lechon KirbLechon Kirb from Brand Legend shared how brands can best connect with their audiences. He also shared his strategy for making the most out of networking events by creating a lasting impression on those you meet.Subscribe to Internet Ballers with Michael Pasha on Soundwise
2017-06-0138 min
The Soldier To Entrepreneur ShowS2E008: Marine Lechon Kirb on The Ancient Warrior Secret For Balance and BusinessThere’s an ancient not so obvious creativity secret that warriors have been using for centuries to balance the business of battle, life and making entrepreneurship. In this episode, Lechon Kirb joins us to chat about this creativity and how he went from rifleman to celebrity cameraman. His popularity took off after his photos of singer/songwriter[...]
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2016-11-3000 min