Shows
BookcastThe Art of Explanation | Lee LeFeverThis podcast from Lee LeFever's The Art of Explanation explores how to effectively communicate complex ideas. LeFever emphasizes the importance of understanding audience needs and employing strategies like planning, storytelling, and visual aids to overcome the "curse of knowledge." The book uses case studies and examples from the author's own company, Common Craft, to illustrate these principles, advocating for a shift from simply presenting facts to crafting compelling narratives that build audience confidence and understanding. Different communication methods are analyzed, along with their pros and cons, to help readers choose the best approach for their specific needs and constraints. Ultimately, th...2025-03-0125 min
Fire Up at 55 Plus89. Transform Your Story- Deb Wesley’s Playbook for Midlife Renewal | Amplify Your Hidden Potential and Ignite a New Identity with Inspiring Visuals and Deb as Role Model!Best-world understanding for stepping into your best life yet, at midlife, comes with advice on two fronts: first, from success stories … you know, the people who have done it. And, second, when one of those people comes with expert advice on essentials for a new identity—reinvention advice from their later-life, today-career. In this episode we have both: a successful role model whose best-life career has made her an expert in sharing what works. Don’t wait, with this podcast it’s time to amplify your hidden potential and ignite a new identity from our role-model guest, Deb Wesley. From doa...2025-01-2333 min
Entrepreneurs on FireThe Big Enough Approach to Entrepreneurship with Lee LeFeverLee LeFever is the co-founder of Common Craft, pioneer of explainer videos, and author of The Art of Explanation and Big Enough. Top 3 Value Bombs 1. Most people will decide success based on what gives them more time versus money, which is difficult. 2. Time is like a precious wealth you cannot store or save for later. Unlike money, you cannot control time; it slips away no matter what. So, if time matters to you, you have to prioritize it in your life. 3. Achieving a lifestyle where you have time is a different...2024-04-1817 min
Техкомпод - подкаст технического коммуникатораВыпуск #13. Почему меня не понимают?В жизни каждого из нас как в профессиональной сфере, так и в быту, очень часто встречаются ситуации, когда собеседники не понимают нас. В эти моменты мы задаёмся примерно такими вопросами - Почему меня не понимают? Как объяснять так, чтобы меня понимали? Сегодня немного порассуждаю на эту тему и постараюсь найти нужные ответы.Ссылка на книгу:«Искусство объяснять. Как сделать так, чтобы вас понимали с полуслова» Ли ЛеФевер (Lee LeFever)2024-01-1119 min
MicroConf On AirMicroConf Tactics: Ask Yourself This BEFORE You Start Building SaaS ProductsWondering where to begin with your SaaS startup? Starting a business and diving into entrepreneurship can be exciting and a bit overwhelming. So, make sure to ask yourself this question before you start building SaaS products. Knowing the answer to this question will help keep your vision strong while building and launching a SaaS product.
Links from the Pod:
MicroConf Connect
The 4-Hour Workweek
Big Enough by Lee Lefever
ScrapingBee | Twitter
TinySeed Portfolio
MicroConf Upcoming Events
Watch this video on YouTube2023-11-1510 min
The Visual LoungeThe Best Advice from The Last 3 YearsIt’s The Visual Lounge’s third birthday! To celebrate, host Matt Pierce shares some of the most memorable and insightful moments from the past three years. This episode features clips from Brian Fanzo, Cara North, Josh Cavalier and plenty of other incredible guests discussing the importance of understanding your viewers, making the first jump into video, why accessibility is essential and lots more. A huge thank you to all of our guests and every listener who has tuned in. Here’s to another three years! Learning points from the episode include: 2023-09-0639 min
Free Time with Jenny BlakeFrom Lost and Founder to Chill Work with Rand Fishkin“When you’re in debt to the truth, the interest rate sucks.” That’s just one of many so-true-it-hurts gems in Rand Fishkin’s 2018 book Lost and Founder, an accounting of his leadership journey through the often-Faustian bargain of building a company through venture funding, for all but a select few types of start-ups who do benefit from that route.In this conversation, he shares why he dislikes the term lifestyle business, how he views some of his biggest business regrets in hindsight, his definition of chill work, and how he’s building his new business through open-sourced...2023-07-2556 min
Free Time with Jenny BlakeLicensing 201 — Q&A (Part 1) on Product Development, Attracting Clients, and Sales Process“A shoe is just a shoe until my son steps into it.” —Deloris JordanWhen negotiating Michael Jordan's famous shoe deal with Nike, his mom Deloris “made an additional demand: Her son must receive not only a $250,000 fee, but also a cut from every sneaker sold,” making her case with that mic drop moment above (as retold in the movie Air via The New York Times article ‘Air’ and the Argument for Letting the Talent Share in the Profits).That, my friends, is the power of licensing :) Today’s episode is the first of a two-parter — an in-dept...2023-05-0548 min
#IDIODC Instructional Designers In Offices Drinking CoffeeMake Learning Come to Life Using Readable Videos with Lee LeFeverWho remembers seeing their first CommonCraft video? I remember seeing RSS in Plain English back in the day and thinking, "Wow, this guy if FANTASTIC!" That particular video is now considered a classic, and low budget, compared to today's Explainer Videos. But the cool thing is that it STILL works. It takes a relatively complex topic and explains it "in plain english". If you've always felt like you could never "do video", then this is a must attend event for you. Lee and his wife taught themselves how to do it and their unique style led to an...2023-02-0145 min
Free Time with Jenny BlakePick the Low-Hanging WatermelonYou’ve heard the term low-hanging fruit: the easiest thing you can do to make the biggest possible impact in your business. But not all fruit is created equal! Sometimes, those low-hanging fruits are modest peaches or distracting, underperforming pumpkins (in Mike Michalowicz parlance) that might not be worth pursuing. Other times, you’re so close to your own business that you can’t see the enormous, juicy, low-hanging watermelon you’re about to walk right into.🌟3 Key Takeaways:
Look for low-hanging watermelons in your business: opportunities that won’t take a lot of...2022-11-0417 min
On Brand with Nick WestergaardThe Art of Explanation with Lee LeFeverLee LeFever literally wrote the book on explanation. In addition to being the author of The Art of Explanation and Big Enough, he’s the co-founder of Common Craft where he helps leading organizations simplify their explanations through guides, videos, and visuals. We discussed all of this and more this week on the On Brand podcast.About Lee LeFeverLee LeFever is the co-founder of Common Craft and the author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with respected brands like LE...2022-10-1728 minOn Brand with Nick WestergaardCrafting Your 3-Word Message with Michelle MazurMichelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background in market research—Michelle helps brand builders simplify and clarify. She shares how this week on the On Brand podcast.About Michelle MazurDr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of s...2022-09-1934 min
Build a Winning Team with Tim SchurrerLee LeFever, Author of “Big Enough” on an Alternative to Growing and Scaling a BusinessAs you’re building a business, it’s easy to default into the idea that bigger is better. But is that the only approach? Lee LeFever is the author of a book called “Big Enough” and in this episode, he’s going to show us there is in fact another option. Maybe growing and scaling is the play. But there’s also a chance that maybe a “big enough” approach would be a better decision for you for a lot of reasons. If we want to build a winning team, we need to think abo...2022-07-1231 min
Free Time with Jenny BlakeWinning the Week with Demir Bentley“A big life can weigh a lot . . . That’s why I was overworked—I was chasing the long-tail of my tasks into infinity. This is when the music stops and there aren’t enough chairs for everyone.” If the logistics of life and work are gobbling up your equanimity, listen to today’s conversation with Demir Bentley on how to turn things around and “win the week,” with joyful rewards baked directly into the planning process.More About Demir: Demir Bentley helps successful people who secretly struggle with their productivity. Demir has personally coached executives from Facebook, Go...2022-07-1252 min
The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |Building a Business that Scales with Your Lifestyle with Lee LeFeverInstead of planning indefinitely, it is essential to prioritize action. We may fail, but we will learn from it, and the next attempt will be more successful. The fact that things stink should not prevent us from launching. Everything my guest discusses in today's conversation converges on this point. Today's episode of the pursuit of learning podcast features Lee LeFever, who shares the incredibly fantastic experience he has gained thus far on his journey.[00:18] Lee's Story – Lee discusses his life up until this point, revealing what motivates him and what he hopes to convey to the audience by...2022-06-281h 19
Go Cultivate!Rethinking Budgeting – with Andrew Kleine & Shayne KavanaghAndrew Kleine is the author of "City On the Line" and is working tirelessly toward a future in which municipal budgeting produces the results that leaders are looking for. Shayne Kavanagh, the Senior Manager of Research for the Government Finance Officers Association, has spent his career looking at how government policy interacts with the fiscal health of the places in which he works.To some, municipal budgeting is a black box, but today's conversation aims to make this sometimes-confusing topic a little more transparent. Can the budgeting process be communicated to the public in a way that...2022-05-031h 06
MAKE YOUR MARKeting34. Building a Lifestyle Business You Love with Lee LeFeverEntrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first company to create explainer videos which have become a common marketing and sales tool for businesses worldwide.Lee takes us through the multiple business models they pursued―marketplace, digital product licensing, subscription services, distribution partnerships, and more. We also chat about how you, too, ca...2022-04-3027 min
Talking Too Loud with Chris SavageEducating and Explaining with Lee LeFeverWhat’s got Lee LeFever talking too loud? He loves chopping wood and learning how to build efficient fires, which has become one of his hobbies, allowing him to get outside and clear his mind.Learn more about Lee: Lee LeFever’s LinkedInFollow us: twitter.com/wistiaSubscribe: wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you! Write in and let us know what you think about the show, who you’d want us to interview on future episodes, and an...2022-04-2636 min
Free Time with Jenny BlakeScaling Without the StressIf the thought of success sometimes feels more stressful than exhilarating, you’re not alone. Many business owners are interested in scale only if they’re not scaling stress and headaches at the same time. In fact, some even subconsciously hold back from earning more, fearing that any more income might bring with it increased headaches.The early days of every business are scrappy. You’re building something out of nothing, and that means doing things that aren’t sustainable long term. Today’s episode is about how to grow your business and create more freedom and abundant e...2022-03-1133 min
Free Time with Jenny BlakeEpic Evergreen Email Sequences with Allan Dib“If you don’t have a system…you are the system.” That’s just one of Allan’s brilliant gems from this conversation on creating a “marketing oil well” for your business. Income comes from assets, and there’s one area right under your feet that’s ripe for reinvention: your email newsletters and welcome autoresponder series. Listen in for the 5-minute tip that changed my business life, and tons of other juicy tips and ideas to make your business easier and more profitable.More About Allan: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author of The 1-Page...2022-02-2245 min
Free Time with Jenny BlakeScaling Boutique Businesses with Greg AlexanderWhat's the difference between a lifestyle boutique and one that is built to scale and sell? Between a commoditized "body shop" and a unique boutique?There are approximately 1.47 million firms in professional services (industry code NAICS 54). Four thousand have reached scale, with more than 250 employees. This is one-quarter of one percent—these are the market leaders. The other 99.75% have between 1 and 249 employees; these are what Greg Alexander calls boutiques.Greg sold his professional services firm, SBI, after eleven years for $160 million, and is now focused on helping others grow, scale, and sell their own boutique pr...2022-01-2539 minThe Visual LoungeAnimation, Video, and the Power of Visual Explanation | Lee LefeverWhat makes a solid explainer video? The kind that gets your point across fast, without confusion, and equips the audience with all they need to know.There are many components that go into a good explainer video. Lee Lefever, Co-Founder of Common Craft, breaks them down in this episode of The Visual Lounge.Common Craft excels in creating simple animated videos to explain concepts suitable for use in online presentations, courses, classrooms, and more. With a refreshingly simple animation style, Common Craft’s videos focus totally on the audience and the content while also telling a...2021-11-1055 min
Free Time with Jenny BlakePay From the Heart Pricing with Mark SilverHeart of Business founder Mark Silver shares his "pay from the heart" pricing approach, a step beyond "pay what you want" or sliding scale. In working with thousands of heart-centered business owners, he finds that the latter are often done from a place of unconscious money issues, and can lack acknowledgment of the business owner's needs. This method isn't for everyone, but it might be worth experimenting with! Mark also shares the four stages of business development for micro-businesses: Creation, Concentration, Momentum, Independence, and the challenges of moving between the last two.More About Mark: Mark Silver...2021-10-1945 min
Free Time with Jenny BlakeThe Ultimate Marketing Engine with John JantschWhat would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends?These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow.What is the Ultimate Marketing Engine? As John says, "A successful customer."More About John...2021-10-0531 min
The Pro Growth PodcastLoving Your Work? It’s Possible!Is it really possible to love your work? Maybe you’ve heard people talk about this and want to hope that it could be your reality, but wonder if it’s even an attainable goal. Work is such a significant way in which we invest our lives and something that impacts every area of life. Isn’t it worth finding out?If this resonates with you, then you won’t want to miss this episode. I’m joined by my guest co-host, Elizabeth, to discuss whether it’s possible to find work you love and why it’s so worth the...2021-06-0339 min
Free Time with Jenny BlakeIP Licensing with Lee LeFever"Time is the new wealth." Hallelujah, I couldn't agree more! Lee LeFever is a powerful voice of reason for business owners who want to stay agile and delightfully tiny in terms of overhead, but still lean on smart, scalable streams of revenue to free up time. Listen in for his approach to licensing IP, navigating platform risk, and saying no to services so he and his wife could pursue their long-term vision oriented around freedom and optionality.More About Lee: Lee LeFever is the co-founder of Common Craft and author of two books, Big Enough: Building a...2021-05-2835 min
Sketchnote Army PodcastSeason 9 Recap with Alec & Mike - SE09 / EP14In this final episode of season 9, the Sketchnote Army Podcast audio engineer Alec Pulianas and I take time to reflect on each one of the season 9 episodes, and each guests unique perspectives and ideas they sparked in us both.We hope this episode sparks you to revisit and reflect on season 9 episodes with new ears, so you can learn and apply the valuable teachings from every one of the guests on the show.SPONSORED BYThis episode of the Sketchnote Army Podcast is brought to you by The Sketchnote Ideabook, the sketchbook designed...2021-05-031h 11
Thriving EntrepreneurYour Biggest Best Life with Arumugam, Suzanne, and LeeIt is so easy to play it safe, to live small. But what is your biggest, best life and how can you life it? From the job you have to the way you present yourself to really looking at what kind of life do you really want. Today we look at how you can live your Biggest Best Life Arumugam Sathasivam shares insights on how you can “Job Hop to the Top” Learn secrets to getting a good job, being successful in your career and making more money Suzanne Chadwick works with entrepreneurs to help them build confidently bold brands. How...2021-04-271h 00
The Strange Case of Starship IrisCultural EnrichmentChecking in with a few old friends, and everyone’s favorite space alien soap operaTo access episode transcripts, visit https://www.procyonpodcastnetwork.com/blog/tags/the-strange-case-of-starship-iris Content warnings: drug mention, food mention, mild allusions to sexCREDITSDavell Toles as HreshfalLee LeBreton as Chiss’VathamBrittony LeFever as KrejjhJamie Price as Brian JeeterJackie Andrews as RJ McCabe2021-04-0514 min
The Strange Case of Starship IrisThe Museum HeistTo get a lead in solving the mystery, it’s time for a good old-fashioned caper.To access episode transcripts, visit https://www.procyonpodcastnetwork.com/blog/tags/the-strange-case-of-starship-iris Content warnings* swearing* brief instance of toxic masculinity (from an unnamed character)* discussion of fraught family dynamicsStarringCody as Dwarnian Crew MemberDavell Toles as HreshfalLee LeBreton as Shrefgel (Secretly Chiss’Vatham)2021-03-0136 min
The Healthcare Leadership ExperienceBuilding a High Performing Internal Business Case with Curtis Brooks | E.11How to build a high performing internal business case, common mistakes and seeing the bigger picture. In Episode 11 of The Healthcare Leadership Experience, Lisa is joined by Curtis Brooks, Principal and Practice Director, The Magis Group. Curtis helps organizations think differently about engaging C-suite executives. On those key presentations, Curtis observes “.. what I always communicate to my clients and I recommend, it’s not about how long the presentation is, i.e., the number of slides, it’s about how long it feels.” Today’s episode is sponsored by Inv...2021-03-0136 min
Game Changer Mentality – Strategies and Tactics to Overcoming Obstacles to Achieve Your Positive PotentialWhy We Need To Harness The Skill Of Explanation In This Complex World With Lee LeFeverThe world is becoming more and more complex. As such, we need clarity more than ever so we can get rid of the anxiety from not knowing and not understanding what is happening around us. What can help bridge that is having the ability to explain, to take complex ideas, and turn them into simple and understandable pieces of information. Yet, not everyone has this ability. Lee LeFever, co-founder of Common Craft, can teach you how to harness the power of explaining. Through his two books, The Art of Explanation and Big Enough, he shares with us the lessons that...2021-02-1132 min
Sketchnote Army PodcastLee LeFever of Common Craft - SE09 / EP01We kick off season 9 with with Lee LeFever, co-founder of Common Craft, the pioneers of the explainer video and author of 2 great books. Lee and I talk about the process they follow at Common Craft, sharing their philosophy as well as tips and tricks.We also discuss Lee’s two books: The Art of Explanation and his latest book, Big Enough, with discussion about constraints fueling creativity and building a business to suit your life rather than the other way around.You’re going to love this episode!SPONSORED BYThis epis...2021-02-0148 min
Sketchnote Army PodcastSeason 9 Preview - SE09 / EP00Hey everyone, it’s time to get back into season 9 of the Sketchnote Army Podcast!I have more great guest interviews for your listening pleasure, including:Lee LeFever of Common Craft innovator of explainer videosAna Reinert of the Well Appointed DeskJohn Muir Laws, nature journalerAnia Staskiewicz, a graphic recorder and teacher in PolandMartin Hausmann, the creator of the Bikablo drawing systemDebbie Baff, a PhD student using sketchnotes to improve her doctoral workBenjamin Felis, punk rocker, graffiti artist, visual rebel and teacherCeren Yildirim, agile coach and avid visualizerPaddy & Grant of The Visual Jam, and international gathering for vi...2021-01-2902 min
Work From Your Happy Place with Belinda EllsworthLee LeFever - Common Craft, The Art of ExplanationLee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands and created explainer videos that have earned over 50 million online video views.Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Lee and his wife, Sachi, are Common Craft’s only employees.2021-01-2525 min
Desafío Ser MillonarioEl arte de la explicación - Lee Lefever (¿Como dar mejores explicaciones? #14¡Sígueme para mas! ___________ SOBRE MI CANAL : ___________ Sean muy bienvenidos queridos amigos a mi Podcast aquí podrás escuchar los mejores libros que he leído en mi largo camino del emprendimiento , soy un emprendedor de 25 años que quiere inspirar e influenciar para bien, Mexicano. ___________ REDES SOCIALES : ___________ Youtube Desafío: https://www.youtube.com/channel/UCUFn7CO8dYoQur9GT1xetow Youtube: https://www.youtube.com/channel/UCBvsg39YKHkJ0d_q7wS4Ihw?view_as=subscriber INSTAGRAM: https://instagram.com/sirferalan TIKTOK: https://vm.tiktok.com/ZSmHhafQ/ TWITTER: https://twitter.com/SirFerAlan?s=09 FACEBOOK: https://www.facebook.com/feralan13/ ___________ CONTACTO : ___________ Email : Feral...2020-12-241h 08
The Entrepreneurial YouBuilding a Business that Scales With Your LifeLee LeFever is the co-founder of Common Craft and author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with the world’s most respected brands and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces animated videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State. Show Notes “Yo...2020-12-1629 min
The Entrepreneurial YouBuilding a Business that Scales With Your LifeLee LeFever is the co-founder of Common Craft and author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with the world’s most respected brands and created original explainer videos that have earned over 50 million online video views.
Today, Common Craft produces animated videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.
Show Notes
“You...2020-12-1631 min
The Business Storytelling Podcast273: Building your business in a healthier way - a chat with Lee LeFeverLee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business.
Find Lee's book here: https://amzn.to/3kCIrDB
Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa
Need help with your marketing? Contact Christoph now. ctrappe@gmail.com2020-12-1533 min
Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)Lifestyle Business - Is Your Biz Big EnoughLee LeFever is todays guest joining us on the inspired Join Up Dots business podcast. He has a belief similar to us at Join Up Dots, whereby he believes that more often than not big enough is good enough when it comes to online business. He’s inspiring entrepreneurs to rethink business success and design businesses to be intentionally small, scalable, and focused on a healthy quality of life. As he says "I’m fortunate that doing something I love has become my career. In 2003, I founded Common Craft, which is recognized worldwide as starting the “explainer movie” movement, and it has e...2020-11-3054 min
Get Radical With Your BusinessEp. 24: Big Enough Business Growth (Lee Lefever, author and Common Craft Co-founder)In this episode of the podcast is Lee LeFever. He and his wife (Sachi) co-founded the company Common Craft. Lee is the author of the Art of Explanation. He recently published his second book, Big Enough. The inspiration for the book comes from Lee’s personal entrepreneurial journey. Despite the opportunity for growth, he and Sachi made a commitment to keep their company small. He is living proof that success and happiness don’t come from being bigger, it comes from being big enough. We discuss the pivotal moment when the Common Craft video style was bor...2020-11-2422 min
Six Pixels of Separation PodcastSPOS #749 - Lee LeFever On Building A Lifestyle BusinessWelcome to episode #749 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #749 - Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS - the way in which someone would subscribe to a blog/podcast, and how they would be notified when something new was published. RSS stood for Really Simple Syndication, but it was really hard to explain. I came across a video on YouTube that...2020-11-151h 00
Why That Worked – Presented by StoryBrand.aiLee LeFever—What to Do When Your Business Slows Down & Money Stops Coming InYour business can’t always be booming. So what do you do when it feels like everything is slowing down? If you’re like most people, you’ll probably panic -- but Lee LeFever would challenge you not to. Lee decided he was going to embrace the slow down and learn how to gain success even if he wasn’t making money. If you’re the type of person who hates when things slow down, this is the episode you need. Plus -- our friend Justin Christensen stops by to share how he pivoted his business during the pandem...2020-11-0226 minWhy That Worked – Presented by StoryBrand.aiLee LeFever—What to Do When Your Business Slows Down & Money Stops Coming InYour business can’t always be booming. So what do you do when it feels like everything is slowing down? If you’re like most people, you’ll probably panic -- but Lee LeFever would challenge you not to. Lee decided he was going to embrace the slow down and learn how to gain success even if he wasn’t making money. If you’re the type of person who hates when things slow down, this is the episode you need. Plus -- our friend Justin Christensen stops by to share how he pivoted his business during the pandem...2020-11-0226 min
The Fearless Business PodcastSmall Business is the new Big Business - Lee LeFeverMy Guest today is Lee Lefever is an Author and Co-Founder of Common Craft. Lee LeFever is the author of The Art of Explanation and co-founder of Common Craft, the company known for being pioneers of the “explainer” video movement.
He has created explanations for the world’s most respected brands, and produced videos that have earned over 50 million online views. Lee is a leader in the growing trend, now fuelled by the pandemic, that finds entrepreneurs questioning the personal cost of building large businesses.
He believes in a healthier, saner approach to entrepreneurship that suppor...2020-10-1337 min
TLDCast PodcastLee LeFever - Author of Big Enough and The Art of ExplanationIn this episode, Lee LeFever returned to TLDCast to talk about his new book, Big Enough. You may know Lee from the CommonCraft Explainer videos that were viral hits on YouTube a few years back.
We talked about those videos, how he's evolved as a media creator, and also discussed the topic of his new book, Big Enough: Building a Business that Scales with Your Lifestyle.
What was particularly interesting was Lee emphasized that much of his success can be attributed to being able to write well - a skill we can always improve upon.2020-10-1051 min
Welcome to Growth30: Time is the New Wealth with Lee LeFeverTopics:About Lee LeFeverCommon Craft: explainer videosWhat it means to be “Big Enough”Building a business that ‘you’ wantLinks:Common CraftGoogle Docs in Plain EnglishLee’s book: Big Enough2020-10-0934 min
The Louis and Kyle ShowLee LeFever: Co-Founder of Common Craft - Building a Business that Scales with Your LifestyleLee LeFever did not achieve the passive income lifestyle on accident. Through an intentional assessment of his family's goals, he determined the type of business they needed to live the life they wanted for themselves.Using positive constraints, Lee and his wife created Common Craft, a company Big Enough to support themselves. His inspiring story is evidence that bigger is not always better.Links to check out: Read Big EnoughWatch a Common Craft VideoCheck out Lee's websiteConnect with Lee on LinkedIn, or follow him...2020-10-0647 min
The Orbit Marketing PodcastLee LeFever: Co-Founder of Common Craft - Building a Business that Scales with Your LifestyleLee LeFever did not achieve the passive income lifestyle on accident. Through an intentional assessment of his family's goals, he determined the type of business they needed to live the life they wanted for themselves.Using positive constraints, Lee and his wife created Common Craft, a company Big Enough to support themselves. His inspiring story is evidence that bigger is not always better.Links to check out: Read Big EnoughWatch a Common Craft VideoCheck out Lee's websiteConnect with Lee on LinkedIn, or follow him o...2020-10-0647 min
ifyouaskbetty35 Intellectual Property, Copyright, and Turning Your Creativity into a Business with Lee LeFeverListen in as I chat with Lee LeFever about intellectual property, copyright, and turning your creativity into a business! Lee brings insight through the origin story of Common Craft, and how he built it to fit his lifestyle.Get a FREE chapter of Lee LeFever's book - Big Enough: Building a Business that Scales with Your Lifestyle - at https://leelefever.com/. --- Support this podcast: https://anchor.fm/ifyouaskbetty/support2020-09-2322 min
The One-Eyed Man with Mike Stopforth#025 How big is Big Enough? — Lee LeFeverLee LeFever — CommonCraft.com | Co-founder
In this episode I talk to Lee LeFever, co-founder of Common Craft and author of the freshly released book Big Enough. I've been following Lee since my earliest social media (ad)ventures, and deeply respect the quality of Sachi (Lee's wife and partner) and his work, their articulation of purpose, and their deliberate commitment to designing a business that perfectly enables their quality of life.
We talk about the process of writing this important and timely book, Lee and Sachi's partnership, the dangers of success without direction, and much more.
2020-09-1940 min
Digging DeeperWhen is Your Business Big Enough?You may remember the clever explainer videos of social media and Internet culture from back in the mid-2000s by Common Craft. That business, run by Lee LeFever and his wife Sachi, continues to produce clever explainer videos for clients and its community of subscribers still today. LeFever's new book Big Enough chronicles his entrepreneurial journey and explains how others can build a business on their own terms.He joined Jason Falls on Digging Deeper to talk about his company's path, his insistence on shaping a company built to suit him, his wife and their lifestyle and...2020-09-1533 min
Marcus Whitney's Audio UniverseE135: Being Big Enough with Lee LeFever - #MWL 67Today on #MWL my guest is Lee LeFever, founder of CommonCraft! We talk about the video explainer that he pioneered, and his new book, BIG ENOUGH.2020-09-1429 min
What Fuels YouLee LeFeverLee LeFever is the co-founder of Common Craft with his wife, Sachi. They are known for being pioneers of the "explainer video" movement, starting in 2007. Since then, they’ve built Common Craft into a scalable business without employees, earned over 50 million online views, and worked with many of the world's most respected brands. In this episode, Lee discusses growing up in an entrepreneurial family and how seeing an unmet need in the online community space led to his success. He digs into the key takeaways from his book, The Art of Explanation, and shares details on his new book, Big...2020-09-0140 min
Nineteen80Making a company that's Big Enough with Lee LeFever of Common CraftEpisode TitleMaking a company that's Big Enough with Lee LeFever of Common CraftBio About The GuestLee LeFever is the co-founder of Common Craft and author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel, and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos, and digital visuals that are used by educators in over 50 countries...2020-08-1929 min
The Self-Employed Life612: Lee LeFever - Build a Business That is ‘Big Enough’ for You My biggest competition has always been myself. Additionally, I’m a spender. Or, at least I used to be, and I’ve put a lot of thought into my spending habits and what that means for my lifestyle and business. Entrepreneurs often feel pressure to have as big a business as possible because of the competition or the false notion that a business isn’t “real” unless it’s a certain size. I battle with this quite a bit. My business as a photographer was much bigger than my current business. And despite being very happy with both my prof...2020-08-1745 min
Mastering Business AnalysisVisual Thinking
Grant Wright Shares simple Visual Thinking tools and practices to help your team get aligned and retain information.
Show Notes
Do you want to increase retention of information, ensure alignment and a shared understanding, and increase creativity? Visual Thinking can help get everyone on the same page, increase the team’s ability to solve problems, and help everyone remember what was discussed.
Listen
to the full episode to understand the tools and techniques of Visual Thinking
and how they can benefit you on your next initiative.
Additional Resources
Useful boo...2020-03-3131 min
Leadership communications with Rob CottinghamLeadership communication through curationIf sharing really is caring, then the content you share needs to be content you really care about — and content your audience will care about too. This episode we look at content curation... and why just shovelling links onto Twitter, Facebook and LinkedIn without care or context isn't just bad for your reputation — right now, it's dangerous to your audience. Links: I mentioned those mysterious letters "RSS", which really can make your life easier! If you're baffled, here's a pretty good primer. Feedly is my newsreader of choice. (My wife and I still feel...2020-03-2513 min
Leadership communications with Rob CottinghamLeadership communication through curationIf sharing really is caring, then the content you share needs to be content you really care about — and content your audience will care about too. This episode we look at content curation... and why just shovelling links onto Twitter, Facebook and LinkedIn without care or context isn't just bad for your reputation — right now, it's dangerous to your audience. Links: I mentioned those mysterious letters "RSS", which really can make your life easier! If you're baffled, here's a pretty good primer. Feedly is my newsreader of choice. (My wife and I still feel...2020-03-2513 min
Go Cultivate!21 – The favorites episode!It's a full house on the podcast today. Felix Landry, Tim Wright, and Kevin Shepherd join Jordan to talk about our favorite reads and listens from the year.
Here are links to the stuff we talked about in the show:
Tim's picks:
There’s a missing middle for commercial spaces, too – Kevin Klinkenberg, The Messy City
What’s Up with All Those Empty Commercial Storefronts in New Mixed-Use Developments? – Rachel Quednau, Strong Towns
Podcast: Typology with Ian Morgan Cron (We also discuss his book The Road Back to You)
Felix's picks:
Building Jerusale...2019-01-101h 09
Getting2AlphaLee LeFever: The art and science of explanationLee LeFever and his wife Saachi pioneered a form of visual communication called “explainer videos.” They run Common Craft, an animated video production company - and a training spinoff, the Explainer Academy, that empowers anyone to create better, clearer explanations. Lee has a refreshingly clear way of looking at the choices a small business owner has to make when things start to take off. Join us and learn more about how Lee transitioned his successful business to support the life of his dreams.2018-05-2324 minTLDCast PodcastLee LeFever on CommonCraft’s Process and ProductionMore than likely you’ve seen CommonCraft’s “explainer videos” at some point in your instructional design journey. So we are very excited to have Founder and Producer, Lee LeFever, as guest in this TLDCast.
Lee goes into detail his processes and methods for producing their videos, always with his wife Sachi playing a critical role.
If you’re at all interested in how these types of videos are made, this is an excellent episode that offers some unique insight into how CommonCraft does what they do — resulting in videos that have been viewed millions of times.2018-03-251h 02
Time to Shine Podcast : Public speaking | Communication skills | Storytelling105. Lee LeFever: The Art of ExplanationLee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands and created explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos and visuals that […]2017-10-2929 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesIs Your Agency Plagued with the Curse of Knowledge? with Lee LefeverIf you know a ton about your agency but aren’t winning all the clients you think you should be, you might be plagued with the curse of knowledge. In this episode, you will learn how you can clarify your message and use it as a competitive advantage. Win more clients when you communicate in a way that makes clients feel educated and helped. In this episode, we’ll cover: What is the curse of knowledge? How to break the curse of knowledge. How to use explanation to separate your agency from the competition. Today’s gues...2017-07-1919 minWhy That Worked – Presented by StoryBrand.aiLee LeFever—Why You’re Confusing Your Customers and How to Fix ItAs business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective. As a result, we talk over our potential customers’ heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand. But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFe...2017-02-0629 minWhy That Worked – Presented by StoryBrand.aiLee LeFever—Why You’re Confusing Your Customers and How to Fix ItAs business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective. As a result, we talk over our potential customers’ heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand. But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFe...2017-02-0629 min
Businesses that Care Podcast (formerly Mere Mortals Unite)Simplify Your Message for Successful Communication - David Friedmanmessage, communication, messaging, simplification Episode Title: Simplify Your Message for Successful Communication - David Friedman URL: http://julieannsullivan.com/simplify-message-successful-communication-david-friedman Have you given much thought to the way we communicate? If what we say or write isn’t understood, then what does it accomplish? My guest today can help! David Friedman is the author of Fundamentally Different. He runs High Performing Culture, which helps CEO’s be more intentional in their communication and simplification skills. He’s here to teach us about communication skills and how simplification might just be the key to g...2016-11-1630 min
TEI 068: Making product concepts easy to understand- with Lee LeFeverGlobal Product Management Talk is pleased to bring you episode 068 of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode: Product managers must be effective communicators. We have ideas and product concepts to share, but the best idea will fall flat if not properly explained in terms our audience understands and appreciates. Further, if the idea is complicated, we have to find ways to make it easy to understand.
This is the world that my...2016-04-1936 min
The App Guy Archive 2: Episodes 101 to 200 of The App Guy Podcast interviews with Paul Kemp - The App GuyTAGP143 Lee Lefever :Explainer Video:Community Manager:Communication:Online VideoIn this episode, I chat with Lee Lefever founder and principal of Common Craft, a company known for making video explanations using a simple whiteboard and paper cut-out style known as Common Craft Style. Learn how you could be using explainer videos for explaining your app and helping the user onboarding experience.2016-03-1800 min
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | CoachingTBBO 160: Lee LeFever – How to use an explainer video to engage customers and increase conversionsLee is the Founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world's most respected brands and earned over 50 million online video views. Today Common Craft is a subscription service for educators.2014-07-2526 min
Access Top-Rated Full Audiobooks in Self-Improvement, Communication SkillsThe Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand by Lee LefeverPlease visithttps://thebookvoice.com/podcasts/1/audiobook/213748to listen full audiobooks.
Title: The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand
Author: Lee Lefever
Narrator: Tim Andres Pabon
Format: Unabridged Audiobook
Length: 7 hours 20 minutes
Release date: July 1, 2014
Genres: Communication Skills
Publisher's Summary:
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers...2014-07-017h 20
Access Top-Rated Free Audiobooks in Self-Improvement, Communication SkillsThe Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand by Lee LefeverPlease visit https://thebookvoice.com/podcasts/1/audiobook/213748 to listen full audiobooks. Title: The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand Author: Lee Lefever Narrator: Tim Andres Pabon Format: Unabridged Audiobook Length: 7 hours 20 minutes Release date: July 1, 2014 Genres: Communication Skills Publisher's Summary: Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and...2014-07-0103 min
Listen to the Best Full Trial Audiobooks in Self-Improvement, Career DevelopmentThe Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand by Lee LefeverPlease visit https://thebookvoice.com/podcasts/1/audiobook/213748 to listen full audiobooks. Title: The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand Author: Lee Lefever Narrator: Tim Andres Pabon Format: Unabridged Audiobook Length: 7 hours 20 minutes Release date: July 1, 2014 Genres: Career Development Publisher's Summary: Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and...2014-07-0103 min
Agile.FM017 - Lee LeFeverJoe Krebs explores with Lee LeFever, creator of the common craft videos, how his widely known way of video creation could be used in the agile community.2014-04-2320 min
Power to the Small BusinessHow to Explain Your BrandMany businesses get stalled because customers just don’t understand everything they have to offer. If that’s happening to your business, perhaps you have an explanation problem. This is the episode that will offer you a brand communication solution. Guest: Lee Lefever, Co-founder of Common Craft and author of The Art of Explanation Host: Jay Ehret, [...]2014-03-2035 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingBrand Communication: How to Explain Your Business with Lee Lefever of Common Craft - Episode 97This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem.
Lee Lefever is the voice behind all the Common Craft videos that changed how we explain things on the internet. His videos have had more than 50 million views. Lee is also the author of The Art of Explanation and he joins host Jay Ehret to discuss how to craft a better explanation for your business.
Topics Discussed:
What a good explanation is.
What you should be communicating about your business.
The curse...2014-03-2035 min
Entrepreneurs on Fire Business PodcastLee LeFever of CommonCraft.comLee LeFever is the founder of Common Craft and author of The Art of Explanation. In 2007 he saw an opportunity to explain technology using short and simple animated videos. Since then his company inspired the explainer video industry, earned over 50 million online views and is now focused on helping others become better explainers.2013-04-1035 min
Entrepreneurs on Fire Business PodcastLee LeFever of CommonCraft.comLee LeFever is the founder of Common Craft and author of The Art of Explanation. In 2007 he saw an opportunity to explain technology using short and simple animated videos. Since then his company inspired the explainer video industry, earned over 50 million online views and is now focused on helping others become better explainers.2013-04-1035 min
33voicesEpisode #446 I Lee LeFever33voices interviews Lee LeFever, founder of Common Craft.2013-02-0525 min