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Showing episodes and shows of
Lee Payton And Sean Lyons
Shows
The Strat Show
035 - TSS Coworking 002: Client Pressure & Creative Fatigue
The real-world challenges of balancing client demands with personal productivity while living abroad. From navigating expectations in marketing projects to maintaining headspace in a fast-paced environment, this conversation digs into what it actually looks like to run a business from Playa Del Carmen. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬TAKEAWAYS•Lee reflects on his weekend habits and the pressures of social drinking.•Sean shares his experiences living in Playa Del Carmen and the amenities of his condo.•The importance of maintaining client relationships even when facing challenges is emphasized.•Creativity in client management can lead to new op...
2025-04-10
24 min
The Strat Show
034 - Why Most Entrepreneurs Lose Before They Even Start with Almas Shareef
What happens when you ditch the classroom for the chaos of entrepreneurship? You get punched in the face by mindset issues, burnout, and AI algorithms—and somehow come out stronger.Almas Shareef shares how she made the jump from teaching in China to building a thriving digital marketing agency. We’re talking hard pivots, mindset rewiring, late-night self-care routines, and how to use AI without sounding like a soulless robot.Connect with Almas: Admin@AlmasShareef.comhttps://www.instagram.com/almasshareef_/▬▬...
2025-04-08
33 min
The Strat Show
033 - TSS Coworking 001: Dealing with Client Roadblocks
In this episode, we dive into challenges our marketing team faces with social media strategy, client relationships, and SEO. We discuss the realities of taking over client accounts, the necessity of clear communication, and balancing work-life dynamics.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬TAKEAWAYS•Co-working sessions can enhance productivity and communication.•Social media presence is crucial for growth and engagement.•Client transitions can be complicated and require careful management.•SEO challenges can arise from lack of access to client accounts.•Effective communication with clients is essential for maintaining relationships.•Documenting processes and communicatio...
2025-04-04
44 min
The Strat Show
032 - The Anatomy of a Breakup
Sean opens up about his recent breakup, unpacking the realities of navigating anger, sadness, and the messy path of emotional growth. We also get into the power of trusting your intuition, learning from relationship missteps, and turning setbacks into fuel for personal development. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬TAKEAWAYS•You're too smart to fail for too long.•It's important to voice your opinion in relationships.•Listening to your intuition can prevent future heartache.•Self-reflection is crucial after a breakup.•Finding positivity in adversity can lead to growth.•Learning to love yourself is essentia...
2025-04-01
25 min
The Strat Show
030 - From Corporate Burnout to Healer: Owning Your Power with Queen Krystal Lynn Star
Krystal Lynn Star joins us to talk about breaking free from the corporate grind and stepping into true personal power. We get into her journey from a structured 9-to-5 to embracing energy healing, spiritual awakenings, and guiding women to reclaim their strength. She shares how travel and deep meditation led to her transformation, the role of past lives in shaping present struggles, and why regulating your nervous system is non-negotiable for real growth.We also unpack the battle between masculine and feminine energy, the importance of silence in unlocking creativity, and why authenticity in coaching...
2025-03-04
36 min
The Strat Show
029 - Scaling a Business Without Losing Your Mind: Time Management, Strategic Hiring, and Letting Go of Control with Gwen Dwyer
Gwen Dwyer from Success Story Marketing joins us to talk about the reality of running a business without burning out. We get into the raw truth of entrepreneurship—how to balance work and family, when to let go of control, and why hiring the right people can make or break your business. Gwen shares her journey from corporate life to running her own agency, revealing hard-earned lessons on outsourcing, partnerships, and the constant need for growth. We also dive into the mental shifts that separate struggling entrepreneurs from thriving ones, the role of money in mo...
2025-02-04
37 min
The Strat Show
028 - The Proposal Playbook: How to Nail Client Meetings and Win Contracts
This episode is all about navigating client relationships and mastering the proposal process. From addressing the challenges of difficult clients to building trust and authenticity, we explore actionable strategies for client meetings, crafting tailored proposals, and the importance of follow-ups. We also discuss mindset tools like affirmations, personal growth techniques, and how a clear understanding of client needs can transform the way you communicate and close deals. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ TAKEAWAYS •Some clients can be particularly irritating, regardless of their intentions. •Clients often forget that they are not the only ones being served. •Mindset and affirm...
2025-01-21
35 min
The Strat Show
027 - Why Visibility Matters: Brand Strategy & Online Omnipresence with Isaac Mashman
Nothing stops a killer personal brand. Today, we’re talking with Isaac Mashman—who went from network marketing to a full-service brand consulting agency. We cover how New Year’s business spikes can create your best shot at standing out. Isaac walks us through brand audits, keeping your message consistent everywhere, and pivoting when the fun’s gone. We also discuss the role of AI as a weapon in the modern job market. Connect with Isaac: https://www.mashmancg.com/ & https://www.isaacmashman.com/...
2025-01-14
40 min
The Strat Show
026 - Intentions Over Outcomes: Unplugging, Goal-Setting, and Owning 2025
In this episode, we reflect on the importance of unplugging during the holidays, embracing homemade gifts, and setting meaningful intentions for the year ahead. From the power of affirmations to the role of self-care in building authentic relationships, we dive deep into what it takes to prioritize personal growth while pursuing professional goals. We also share insights on health, lifestyle choices, and upcoming business ventures, with a focus on balance, authenticity, and lessons learned along the way ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ TAKEAWAYS •Unplugging during the holidays can be refreshing. •Homemade gifts can be meaning...
2025-01-07
33 min
The Strat Show
025 - Building, Monetizing, Evolving, & Delegating
Today, we discuss their recent experiences with community building, monetization strategies, the importance of outsourcing, and the value of in-person collaboration. We also reflect on our successes and challenges in transitioning from free community events to paid ones, the benefits of delegating tasks, and the effectiveness of face-to-face interactions in enhancing productivity. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ TAKEAWAYS •Transitioning from free to paid events can be challenging but rewarding. •Community members are often willing to pay for valuable experiences. •Outsourcing tasks can save time and increase efficiency. •In-person collaboration can lead to greater productivity than remote work. ...
2024-12-24
17 min
The Strat Show
024 - Organic Growth, Metrics, and The Power of Consistency with Tamar Lyons
We spoke with Tamar Lyons about her journey from traditional media to leading a thriving social media marketing agency. Tamar shares how organic strategies and understanding metrics have helped her clients achieve over 200 million views while navigating her own challenges, including divorce, along the way. She highlights the power of community, the importance of client relationships, and why consistency matters more than perfection in business. Tamar also opens up about her podcast, Unapologetic Confidence, and the mission to inspire others to embrace their voice and take up space. This...
2024-12-17
51 min
The Strat Show
023 - Why Men Need Safe Spaces & How Women Can Help with Brandi Ahner
We sat down with Brandi Ahner to dive into an essential yet often overlooked topic: mental health support for men. Brandi shared her incredible journey from culinary chef to launching a community-driven initiative that creates safe spaces for men to express vulnerability and foster growth. We explored the role of trauma in relationships, how male-female dynamics influence healing, and why building meaningful connections is crucial for personal and communal wellness. If you’ve ever wondered how to better support the men in your life—or yourself—this conversation unpacks the im...
2024-12-10
42 min
The Strat Show
022 - Taking Action and Prioritizing What Matters Most with Bridget Hom
Today’s show is about what it really takes to balance fitness, family, and entrepreneurship. Bridget Hom walked us through her journey from part-time coach to successful entrepreneur, emphasizing the power of mindset and the importance of taking action—especially when it’s not perfect. We unpacked the challenges of staying present with family while growing a business, setting clear boundaries, and why in-person connections still matter in a digital-first world. If you’re navigating the grind of entrepreneurship while trying to keep your health and personal life intact, this conversation is packed with practica...
2024-12-03
38 min
The Strat Show
021 - How To Rethink Your Pricing Strategy in a Shifting Economy
Today’s show is about the shifting landscape of pricing in a world influenced by elections, market dynamics, and the rise of AI. It’s not just about numbers—it’s about understanding the value of what we bring to the table, setting boundaries with clients, and staying adaptable as industries evolve. From letting go of low-paying gigs to navigating client expectations and managing mental stress, we get real about what it takes to thrive in a competitive market without sacrificing quality or sanity. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ TAKEAWAYS Pricing strategies are heavily influenced by market perceptions and external fact...
2024-11-25
22 min
The Strat Show
020 - Small Wins, Big Changes: Building Better Habits Without the BS
020 - Small Wins, Big Changes: Building Better Habits Without the BS Today, we get into the challenges of breaking old habits and building new routines that actually stick. Whether it's morning rituals or mindset shifts, we share insights on why most of us sabotage ourselves when trying to make big changes. From silent retreats and cutting caffeine to overcoming workaholic tendencies—we tackle how to approach change in realistic, manageable ways. We also explore the balance between hustle culture, goal obsession, and just enjoying the process. ...
2024-11-18
22 min
The Strat Show
019 - From Isolation to Impact: Building a Conscious Community with Matt Crowe
Today, we’re joined by Matt Crowe to explore his journey from success and isolation to launching Conscious Coworking, a space for digital nomads and entrepreneurs seeking genuine connections. He discusses the reality of leaving traditional offices, the effects of psychedelics on personal growth, and the midlife shift that pushed him to create a community centered on authentic growth. With insights on escaping corporate life, navigating burnout, and finding purpose through spirituality, Matt shares what it takes to build a coworking network where meaningful relationships drive personal and professional de...
2024-11-14
40 min
The Strat Show
018 - The Hell of Hazardous Work: Our Craziest Jobs and Why We Quit
Today, we get into the worst jobs they’ve ever worked—from grueling stints in the military and law enforcement to rock scaling and forest firefighting. They dig into the mental and physical toll of high-stress roles, exposing the emotional weight of private investigation, the raw dangers of chasing traffickers, and the often-overlooked risks of rail and forest work. Follow the Show! https://www.instagram.com/thestratshow Takeaways -Military experience and its challenges. -Private investigation often involves tedious and stressful work. -Law enforcement can...
2024-11-07
40 min
The Strat Show
017 - Adapt or Go Broke: How AI, Networking, & Client Loyalty Are Redefining Marketing
In today’s show, we discuss the evolving landscape of marketing and the impact of AI on the industry. We also emphasize the importance of building long-term client relationships, the necessity of adapting to technological advancements, and the value of collaboration and networking for business growth. Our discussion highlights the mindset required for success in a competitive environment and the significance of persistence and creativity in navigating the changing market. Follow the Show! https://www.instagram.com/thestratshow Takeaways -AI is transforming the marketing landscape, affecting job ro...
2024-10-31
41 min
The Strat Show
016 - From Building Trust to Profit Margins: How to Stay Real in a Fast-Fake World
Chanel Frances from Success Story Marketing joins us to talk about the reality of marketing during chaotic times. We discuss building trust with clients, managing the stress of partnerships, how AI can enhance marketing without killing the human touch, and why growth needs to be sustainable. Follow the Show! https://www.instagram.com/thestratshow Connect with Chanel: https://successstorymarketing.com/ & https://www.instagram.com/successstorymarketing Takeaways -Collaboration can lead to unexpected opportunities. -Starting a...
2024-10-28
40 min
The Strat Show
#015 - The Social Media Lie: Why Organic Growth Isn’t Enough with Kris Skinner
Kris Skinner takes us through the gritty reality of marketing, revealing what it’s really like working in agencies and dealing with unrealistic client expectations. From the grind of social media management to the cold, hard truth that you have to spend money to see real results, this episode strips away the fluff. He shares the unfiltered lessons he’s learned after eight years in the game, from why agencies overwork their staff to the myth that social media is an easy gig. You want ROI? You better be ready to invest. And if you...
2024-10-24
27 min
The Strat Show
#014 - How Hyper-Growth Almost Ruined Us & Cultivating Employee Loyalty
The messiness of failing and what it taught us: how to deal with clients without losing your sanity, why chasing hyper-growth can be a death wish, and how pricing and handling your team can make or break you. It’s all about the human side of business—how feedback matters, why constant improvement isn’t optional, and the real deal behind treating employees like actual people, not just cogs in the machine. Takeaways -Out of 10 ideas, maybe two actually worked. -Trial and error is essential for learning. -Som...
2024-10-21
31 min
The Strat Show
#013 - From Mexico’s Beaches to Cambodia’s Nightclubs with Kris Skinner
Kris Skinner joins us to break down what it’s really like living in Mexico—dealing with hurricanes, navigating residency, and surviving COVID-19. Kris also talks about his leap from England to SE Asia to Mexico while building a career as a social media and marketing account manager. Takeaways -Living in Mexico offers a unique blend of cultures. -Social media marketing has evolved significantly over the years. -Adapting to new cultures can be challenging but rewarding. -COVID-19 changed the landscape of travel and living abroad. -C...
2024-10-17
37 min
The Strat Show
#012 - Holistic Healing, Hypnotherapy, & Escaping Corporate Burnout with Bri Alexandra
On today’s episode, we’re diving deep into the world of holistic wellness with our guest, Bri Alexandra. She’s a certified clinical hypnotherapist, Reiki master, and all-around energy healer. We’ll talk about how she balances corporate life with her passion for healing, her journey into intuitive work, and what it really takes to break through mental barriers. Connect with Bri: https://beacons.ai/millennialifepaths Follow the Show! https://www.instagram.com/thestratshow Takeaways -Human design offers insights into per...
2024-10-14
52 min
The Strat Show
#011 - Finding Your “Why” in Business & Life
Today, we discuss the importance of understanding one's 'why' in business and life. For sustainable success, individuals must connect their passions with their work, particularly in fields like web design and e-commerce. We also talk about the significance of authenticity, the emotional connection with clients, and practical techniques like the 'Five Whys' to uncover deeper motivations. Follow the Show! https://www.instagram.com/thestratshow Takeaways -You have to find your why for sustainable success. -Clients want to know how you can help them achieve their...
2024-10-10
12 min
The Strat Show
#010 - 10 Days in New York City: What to Do, What to Avoid, & How to Get Around Safely
Sean takes us through his first-time experience visiting New York City, where the city’s iconic landmarks and chaotic subway system offer both nostalgia and challenges. He breaks down the highs and lows of navigating NYC, shares tips on avoiding tourist traps, and highlights some must-hit food spots. He also talks safety, bucket list planning, and why staying outside Manhattan might be the travel hack you didn’t know you needed. Follow the Show! https://www.instagram.com/thestratshow Takeaways -Navigating New York requires planning due to its...
2024-10-07
27 min
The Strat Show
#009 - Lee’s 12-day Silent Vipassana Retreat: The Good, The Bad, & The Weird
Lee shares his experience at a Vipassana silent meditation retreat, where tech is off-limits, conversations are nonexistent, and the only thing you’re left with is yourself. We get into fasting, the unexpected community dynamics, and how 10 days of silence can lead to serious personal growth. This episode is all about what happens when you disconnect to reconnect—with yourself and with the world around you. Follow the Show! https://www.instagram.com/thestratshow Takeaways -Vipassana is a form of meditation focused on awareness and body scanning.
2024-10-04
39 min
The Strat Show
#008 - Sean’s Breathwork Retreat, Googling Your Way to Success, & the Mental Traps of Perfectionism
In today's episode, we get into some technical mishaps, the pros and cons of electric cars, and whether they're really saving the planet. Then, we talk about personal growth at a breathwork retreat in Denver, the mental traps of perfectionism, and why waiting for things to be perfect is a waste of time. Follow the Show! https://www.instagram.com/thestratshow Takeaways -Technical difficulties can feel trivial compared to real problems. -Electric cars present both convenience and inconvenience. -The environmental impact of electric...
2024-10-01
36 min
The Strat Show
#007 - Sean’s Kambo Cleanse & Taking Scheduled 'Blowout' Trips for Perspective
We cover Sean’s combo cleanse and an Uber fiasco in Medellín, then get into why taking time for yourself and detoxing from bad habits matters. We finish up with a no-BS talk about why you need those occasional ‘blowout’ trips to remind yourself why you ditched certain habits. Follow the Show! https://www.instagram.com/thestratshow Takeaways -Traveling can lead to unique experiences and opportunities for personal growth. -Holistic medicine and alternative treatments can offer benefits for physical and mental well-being. -Double...
2024-09-26
43 min
The Strat Show
#006 - Medellin, Colombia: The Pros, The Cons, & Things You Won’t See in Brochures
In this episode, we get into Sean’s extended stay in Medellín, Colombia—covering everything from safety and cost of living to the real scene behind its nightlife. Sean breaks down the perks of affordable housing, reliable internet, and why the city’s infrastructure blows away the stereotypes. We get into the expat scene, coworking spaces like Selina, and how the Conscious Co-Working community is making waves. Plus, the unfiltered truth about its nightlife and the sex work industry. Follow the Show! https://www.instagram.com/thestratshow
2024-09-23
46 min
The Strat Show
Remote Work Flexibility vs Burnout, Finding Purpose in Work, & The Impact of Drugs and Alcohol
Today, we discuss everything from battling food poisoning to finding purpose in our work. We share our personal takes on balancing work and life, avoiding burnout, and why staying mentally and physically in check matters. We hit on how remote work can be both a blessing and a curse, depending on how you play it, and how money alone won’t buy happiness. We also get real about being fiscally smart, the risks of overworking, traveling safely, and how drugs and alcohol affect us and society. Follow the Show! https://www.instagram.com/thestratshow...
2024-09-19
39 min
The Strat Show
Standout Branding, Profit-Sharing Risks, Oaxaca, MX, & Soiling Oneself in Public
In this episode, brand strategist Cory Simon explains why standing out in a crowded market matters more than ever and how a solid brand strategy is key to making it happen. We also get into managing client expectations, setting boundaries, and why profit-sharing agreements with clients can be a risky bet. Plus, a few personal stories from our travels in Mexico, including some embarrassing public mishaps. Follow the Show! https://www.instagram.com/thestratshow Connect with Cory Simon: https...
2024-09-13
46 min
The Strat Show
Keep Your Paychecks & PTO: Done-for-You Workations with Executive Remote Worker
We start with Sean’s New York recap and our upcoming travel plans. Then, we’re joined by Kristie Sullivan from Executive Remote Worker. Her company sets up business professionals with done-for-you workations, so you don’t have to sacrifice paychecks or burn through your PTO. We get into the rise of workations, the perks, and the bullshit fears that hold people back. The concept of an executive remote worker (ERW) is to provide guidance and support for remote workers who want to travel and work in new locations. Follow...
2024-09-05
42 min
The Strat Show
Dealing with Difficult Clients, How to Get Better Ones, & Setting Work Boundaries
Today is all about the tough reality of freelancing—dealing with nightmare clients. We break down the importance of setting boundaries, demanding respect, and why your contract counts. Showcasing our own failures, we discuss why balancing client demands with your own sanity is priority 1. If a client’s pushing too far, cut ties and move on—no refunds, no second chances. Follow the Show! https://www.instagram.com/thestratshow (More links to come…) Chapters 00:00 Awkward Medical Appointments and Personal Experiences 05:02 Navigating Difficult Clients in Freel...
2024-09-02
43 min
The Strat Show
Silent Meditation Retreats, Addiction, Scarcity Mindset, & Puppies
We’re kicking off The Strat Show with zero filter. We discuss everything from motorcycle crashes to addiction, therapy, mental health, and the grind of building a business. No BS, just real talk about the highs, the lows, and everything in between. Follow the Show! https://www.instagram.com/thestratshow (More links to come…) Chapters 00:00 Introduction and Motorcycle Accident 07:25 Setting the Tone for the Show 11:36 Silent Retreats and Mental Health 19:38 Overcoming Stigma and Seeking Help 25:36 Approaching Addiction and...
2024-09-02
1h 02
The Strat Show
Welcome to TSS!
We’re here to talk about strategies for business and life, without the BS. Expect episodes on effective marketing, mental health and wellness, and travel with our rotating panel of (degenerate) experts. We’re bringing you industry trends, expert interviews, and honest conversations about the highs and lows of entrepreneurship.
2024-09-02
03 min