Lerma Agency - Podcast Details

Shows

Loud And Clear Navigating Advertising Hurdles: Faith Vernick's Integration ApproachThe podcast 'Loud and Clear' hosted by Francisco Cardenas features Faith Vernick, Executive Vice President and Head of Media Partnerships at Burson. Faith discusses her illustrious career in advertising, highlighting her work on iconic campaigns for brands like Oreo and Nissan. She elaborates on the challenges and strategies behind global marketing, emphasizing the importance of cultural nuances and storytelling. Faith also explores the evolving landscape of advertising, the integration of AI, and the future of media and agency structures. Her insights offer a comprehensive look at blending content creation, media buying, and technology to create impactful campaigns.

2025-12-2458 min

Loud And Clear Unskippable Part I: Partnerships talks with Hailey and Erica and the power of Sports for BrandsThe podcast episode features a discussion with LERMA/'s Partnerships Director, Hailey Barns, and Partnerships Supervisor, Erica Hutchinson, on the intricacies of activating brands within the sports industry. The conversation covers the dynamic and ever-evolving nature of sports marketing, emphasizing the difference between sponsorships and true partnerships. Erica and Hailey share their personal journeys into the sports industry, their approach to ensuring mutually beneficial collaborations, and the importance of staying attuned to cultural shifts. They discuss specific strategies, stories of successful partnerships such as flying a Purdue fan to a Super Bowl game, and the various challenges and adjustments t...

2025-12-1543 min

Loud And Clear From Hate to Love, Brendan Norman's Transformation in AdvertisingIn this episode of the Loud and Clear podcast, Francisco Cardenas welcomes Brendan Norman, co-founder of Classify, to discuss the fragmentation and inefficiencies in the programmatic advertising ecosystem. Brendan shares his background working with Facebook Audience Network and Unity's IPO, emphasizing the divide between effective and disruptive ads. He introduces Classify's mission to improve ad relevance through advanced contextual targeting and machine learning. The conversation delves into the challenges of the open web, the potential of the advertising context protocol, and the new technologies aiming to create more efficient, privacy-compliant ad experiences. Brendan also touches on the future of...

2025-11-2641 min

Loud And Clear Paco Conde Joins Lerma: A New Era of Creative Excellence BeginsThe LERMA/ podcast, Loud and Clear, hosted by Francisco Cardenas, features an insightful discussion with Paco Conde, the new Chief Creative Officer at LERMA/. He discusses his global experience, from his beginnings in Madrid to his tenure in London, Brazil, and Los Angeles, and the unique cultural insights he has gained along the way. Paco emphasizes the importance of truth in ideas and the universal connection that creates meaningful work. Paco's creative philosophy centers on combining human ingenuity with technological advancements, notably AI, to expand creative capabilities while maintaining authenticity and emotional resonance. He stresses the need for brands...

2025-11-1346 min

Loud And Clear The Truth About Selling Out, from an Advertising CEOIn this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness...

2025-08-1531 min

Loud And Clear Borderline Genius: Dr. Kimberly Selber Redefines Advertising EducationIn this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to...

2025-04-2347 min

Loud And Clear Advertising's Tough Love ❤️: Cairo Kenan Marsh on Reviving Industry PassionIn this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan. They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and respect within the industry. The discussion also delves into the evolving agency model, the importance of building long-term consumer relationships, and the potential future of value-based pricing in a...

2025-04-0258 min

Loud And Clear Kathy Hines is back: Building Authentic Connections and Future-Proofing Your BrandJoin Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importance of agility and adaptability in today's rapidly changing world. She discusses the importance of asking the right questions and reframing the problem to be solved. Kathy shares insights into how organizations can develop robust...

2025-02-1147 min

Loud And Clear Small Business, Big Impact: How to Get Noticed with Mickie KennedyTired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business noticed. We discuss the power of story-based press releases, the importance of emotional connection, and how to leverage industry surveys to generate earned media. Learn how to stand out from the crowd and make your message heard, even with a small budget. Tune in to learn PR secrets that...

2024-12-2841 min

Loud And Clear Work is Dead. Long Live Work! The Age of Debossification with Rishad TobaccowalaIs your nine-to-five sucking the soul out of you? Do you dream of ditching your boss and joining the gig economy revolution? Then tune in to Loud and Clear, where advertising legend Rishad Tobaccowala throws down the gauntlet on outdated work models with his groundbreaking book Rethinking Work. Host Francisco Cardenas gets the inside scoop on why clinging to traditional work structures is like bringing a typewriter to a TED Talk. Rishad, a self-proclaimed disruptor, argues that companies are sleepwalking into obsolescence if they don't embrace radical changes in how, where, and WHY we work...

2024-11-2556 min

Loud And Clear From Powerless to Powerful: Navigating the Political Landscape of Branding with Julie RossIn this episode of Loud and Clear, host Francisco Cardenas sits down with Julie Ross, Director of Cultural Fluency at LERMA/, to dive into her insightful white paper, "From Powerless to Powerful." Together, they explore the complex interplay between politics and branding, touching on how brands, not only react to, but also shape cultural and political narratives. Julie shares five key risks facing brands today—from the divisive effects of "red and blue branding" to the challenge of avoiding political entanglements—as well as strategies for brands to thrive amidst these pressures. The conversation includes practical advice on how bran...

2024-11-141h 13

Loud And Clear The Notebook LM Deep Dive: AI Hosts Unmasked with LERMA/s Digital Experience TeamWhat happens when AI-generated hosts discover they’re not real? In this episode of Loud and Clear, Francisco "Pancho" Cardenas and the digital team at LERMA/ explore this mind-bending concept through the Notebook LM Deep Dive podcast, where AI hosts face their own artificiality. The conversation led by experts of the digital team Paolo, Christen, Rodolfo, and Pranav, delve into the layers of generative content, touching on the blurred boundaries between real and unreal in digital storytelling. A blend of humor, tech insight, and philosophical musings, this episode promises a unique look at AI's role in media.

2024-11-0849 min

2024-11-071h 14

Loud And Clear Swapping Ideas with the King of SwapCon: A Conversation with Founder Jason WonIn this episode of Loud and Clear, we dive deep into the world of SwapCon with its Founder and Creative Director, Jason Won. SwapCon is more than just Dallas’ biggest Swap, Sell, and Buy event; it's a space where community, culture, and creativity converge. Jason shares the inspiration behind creating this unique marketplace, where people come together to showcase their personal style through fashion and accessories while connecting through the shared experience of swapping and selling. Join us for an insightful conversation on how SwapCon has grown into a cultural hub, bringing people from diverse backgrounds together to celebrate th...

2024-10-1036 min

Cuéntame Entrevista a Alfredo Alonso sobre la ordenanza de regulación del tráfico en el casco histórico de LermaEntrevistamos a Alfredo Alonso, portavoz del Partido Popular en el Ayuntamiento de Lerma, sobre la ordenanza de regulación del tráfico en el casco histórico de Lerma. También interviene Ana Carmen Ortega, presidenta de la Asociación de Empresarios y Comerciantes de Lerma. Incluye entrevista a Enrique Pueyo, alcalde de Aínsa, municipio con el tráfico restringido desde el año 2007.

2024-09-211h 38

Loud And Clear Gaming and Advertising: A Summer with the future of LERMA/On this episode of Loud and Clear, host Francisco Cárdenas welcomes Abrianna González and Grey Needham, two summer interns at Lerma, to discuss their fresh perspectives on the advertising industry. Abrianna, from SCAD with a background in game development and visual effects, and Grey, a recent TCU Graphic Design graduate and avid esports participant, share their experiences and insights. They discuss their impressions of working at an ad agency, the importance of integrating gaming into marketing strategies, and the potential of live streaming in the digital advertising landscape. The conversation also explores the changing dynamics of gaming co...

2024-08-3043 min

Loud And Clear Advertising Matchmakers: Transforming Agency-Client Relationships with Think CatalystOn this episode of Loud and Clear, Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of ⁠Think Catalyst⁠. Dive deep into the heart of advertising agency-client relationships and discover how ⁠Think Catalyst⁠ is revolutionizing the matchmaking process between brands and agencies. With decades of experience across global markets, Riccardo and Vivek share their insights on building long-lasting, productive partnerships in an era of rapid technological change and consumer empowerment. Learn about the pitfalls of the current pitch process, the importance of mutual understanding, and why creating "advertising marriages" over "advertising Tinder" is crucia...

2024-05-2947 min

Loud And Clear Breaking Boundaries: Alejandro Clabiorne on the Next Era of Advertising InnovationJoin Alejandro Clabiorne, Mediahub’s Worldwide COO, as he and Francisco "Pancho" Cardenas dive deep into the seismic shifts reshaping advertising. From the frontline of media evolution, Alejandro shares insider insights on AI’s impact, the creative revolution driven by digital, and the future of multicultural marketing. This episode isn’t just a conversation; it’s a challenge to the status quo. Tune in to discover how technology and cultural shifts are dismantling old advertising paradigms and what this means for the industry's future. Guest: Alejandro Clabiorne, Chief Operating Officer at Mediahub Worldwide Produc...

2024-05-0341 min

Academia Ángelus Conclusión de las grabaciones de podcast semanal.Conclusión de las grabaciones de podcast semanal. Texto del podcast: Hoy nos despedimos y también les invitamos a continuar en contacto a través de nuestras otras redes sociales. Gracias infinitas a todos. Caridad González Lerma 🙏🏼✨😇✨♥️✨🙏🏼✨

2024-02-2606 min

Academia Ángelus Técnica de sanación angelical 62: Renta o venta de bienes inmueblesSi quieres vender o rentar una propiedad y todo parece estar detenido, esta técnica será de gran utilidad. Con amor. Caridad González Lerma. WhatsApp: +52 55 3522 5881.

2024-02-1810 min

Loud And Clear Always be Dabblin’: A chat with Lerma’s own Brian Linder on Artificial IntelligenceOn this episode of Loud And Clear, copy meets art meets technology in a conversation between one of the founders of the Loud And Clear podcast and longtime Creative Director, Matt Villanueva, and LERMA's award-wining Creative Principal Brian Linder. Check out the conversation as they discuss the future of advertising and the challenges facing creatives working with their newest coworker – Artificial Intelligence. Together, they navigate the complexities of technological advancements, emphasizing the importance of accessibility and integration in unlocking AI's full potential. Join Matt and Brian on a journey to "Always be Dabblin" and see how...

2024-02-1526 min

Academia Ángelus Técnica de sanación angelical 61: Reinterpretar la vidaEl día de hoy conoceremos una técnica para rediseñar el pasado y también el presente. Con amor. Caridad González Lerma.

2024-02-1107 min

Loud And Clear The Beer Chingón. A story of entrepreneurship with George Esquivel from Four Corners Brewing Co.On this episode of Loud And Clear, we talk to George Esquivel. A passionate brand marketer who turned his passion into a brand to market. Come join us in a conversation about a brand built from the ground up, then sold to a Fortune 500 brewery, and reacquired in 2023. The co-founder and CMO of Four Corners Brewing Co. speaks to us about how he decided to get started in Dallas, Texas, and build a brand from the ground up making an unforgettable dent in the beer market. This Latino entrepreneur tells us about the early days, the role of marketing...

2024-02-0657 min

Academia Ángelus Técnica de sanación angelical 60: Recordar los sueñosEl día de hoy entregaremos una técnica para recordar y comprender los sueños. Y, también, tenemos un regalo para todos. Feliz día y semana, con amor. Caridad González Lerma.

2024-02-0409 min

Cuéntame Entrevista a Alfredo Alonso, portavoz del grupo municipal popular del Ayuntamiento de LermaEntrevista a Alfredo Alonso, portavoz del grupo municipal popular del Ayuntamiento de Lerma. Hablamos sobre el anuncio de la ordenanza de regulación del tráfico en el casco histórico de Lerma

2024-02-0353 min

Academia Ángelus Técnica de sanación angelical 59: Recapitulaciónel día de hoy entregamos una de las técnicas más poderosas para sanar aspectos difíciles de la vida; aporta paz y nos libera de situaciones dolorosas. También les extiendo una cordial invitación al primer Taller del 2024. Con amor. Caridad González Lerma.

2024-01-2813 min

Academia Ángelus Técnica de sanción angelical 58: Protección de las mascotasNuestras mascotas son miembros importantes de la familia, el día de hoy hablaremos de cómo protegerlas y apoyarlas energéticamente. Con amor. Caridad González Lerma.

2024-01-2108 min

Academia Ángelus Técnica de sanación angelical 57: Protección personalEl día de hoy aprenderemos la forma como las imágenes en el hogar y en el cuerpo, pueden ser fuente de bendiciones. Com amor. Caridad González Lerma.

2024-01-1409 min

Academia Ángelus Regalo de fin de año e inicio del 2024Deseo para todos un año lleno de bendiciones, este podcast es el regalo para ustedes. Con amor. Caridad González Lerma.

2024-01-0827 min

Loud And Clear AI🤖: Friend or Foe? a chat with Matt VillanuevaJoin us on this episode of Loud and Clear as we dive deep into the dynamic world of advertising with a unique twist – the perspective of a Creative Copywriter, Matt Villanueva. Artificial Intelligence (AI) has been making waves in the advertising industry, but is it a friend or a foe for creative professionals like Matt? We explore the impact of AI on copywriting, creativity, and the advertising landscape in this thought-provoking conversation. Discover how AI tools are transforming the way ads are crafted and campaigns are optimized. Matt shares his experiences, highlighting the importance of the human touch and cr...

2023-12-1936 min

Academia Ángelus Técnica de sanación angelical 56: Protección de cualquier lugarEl hogar y cualquier lugar, puede protegerse con apoyo del Arcángel Miguel, hoy hablaremos de ello. El podcast también incluye un regalo de Navidad que les espera en mi canal de YouTube. Muy felices fiestas 😇🎄♥️🎉 Caridad González Lerma

2023-12-1706 min

Academia Ángelus Técnica de sanación angelical 55: Protección en las cuatro direccionesel día de hoy hablaremos de una técnica para proteger el hogar, el negocio y también terrenos. Asimismo, les extiendo una cordial invitación a dos actividades importantes. Abrazo con cariño a todos. Caridad González Lerma ✨🎄✨

2023-12-1007 min

Academia Ángelus Técnica de sanación angelical 54: Protección antes de dormirDormir es importante para la salud integral, hoy hablaremos de cómo protegernos antes de dormir, con apoyo de Los Ángeles. Con cariño. Caridad González Lerma.

2023-12-0409 min

Academia Ángelus Técnica de sanación angelical 53: Pensamientos repetitivosCuando un pensamiento discordante se repite de día o bien, cuando tienes sueños repetitivos, esta técnica te ayudará Con amor. Caridad González Lerma.

2023-11-2608 min

Academia Ángelus Técnica de sanación angelical 52: Pedir ClaridadEn ocasiones atravesamos por circunstancias pero no comprendemos por qué o para qué las vivimos. Los Ángeles pueden aportarnos claridad y de ello hablaremos hoy. También les extiendo una cordial invitación a un reto gratuito y al último Taller del 2023. Son muy bienvenidos. Caridad González Lerma.

2023-11-2007 min

Academia Ángelus Técnica de sanción angelical 51: Paz y amor para mis celulasaDios es luz y amor, en esta técnica Los Ángeles nos enseñan a trabajar con Dios para sanarnos. También les extiendo una cordial invitación al Taller Virtual de Vidas Pasadas que se llevará a cabo el próximo domingo 26 de noviembre 2023. Con amor. Caridad González Lerma.

2023-11-1608 min

Academia Ángelus Técnica de sanación angelical 50: Pastillitas de alegríaEn esta técnica, los Ángeles nos regalan una opción maravillosa para experimentar Alegría en cualquier lugar y situación. Además, hoy les extiendo una cordial invitación. Con amor. Caridad González Lerma.

2023-11-0605 min

Loud And Clear Hispanic Market Power, a Book by Isaac MizrahiThe CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys a...

2023-09-2543 min

Loud And Clear Racism and Discrimination in AI and a Good Way to Fight it. A chat with Rolf and Roscoe from LERMA/.In an era where AI tools are revolutionizing various fields, the world of advertising and marketing is no exception. While Roscoe McGee and Rodolfo Ruiz immersed themselves in groundbreaking AI projects at the agency, they, alongside their innovative peers, identified a pressing concern: the tools weren't as inclusive as LERMA's envisioned creations. Committed to forging a more inclusive future, they sprang into action. Today, on the 7th episode of the 5th season of Loud and Clear, they delve deep into their inspirations and the groundbreaking technology they've harnessed to tackle an issue that's paramount to us all. Tune...

2023-08-2831 min

Loud And Clear Artificial Intelligence with Gerónimo Ávila. Is it an Ad Agency Killer or Booster to Help Market Brands?In this the 6th episode of the 5th season of Loud and Clear, we dive deep into the evolving world of artificial intelligence in the advertising sector with Geronimo Avila, the trailblazing CEO of Element and founder of Sonoro Media. As a digital pioneer in Mexico, Geronimo offers invaluable insights into how AI is reshaping agency strategies and workflows, the potential benefits and pitfalls for marketers, and a glimpse into the future of ad campaigns powered by machine intelligence. Don't miss this enlightening conversation, curated for forward-thinking marketers and advertising aficionados. Guest: Gerónimo Ávi...

2023-08-221h 11

Loud And Clear Understanding Ad Fatigue: Why You Keep Seeing the Same Ads with Caleb Williams and Moe ChughtaiJoin us in this insightful episode as we unravel the mystery of seeing the same ads repeatedly on streaming platforms like YouTube TV, Hulu, and Peacock. We sit down with Caleb Williams and Moe Chughtai, leading figures at MiQ, a forefront player in programmatic marketing. We delve into the strategic choices behind ad repetition, discussing the roles of budget, targeting, ad inventory, and frequency capping. Listen in as we explore the psychological effect of repeated exposure to advertisements and its potential pitfalls, such as viewer ad fatigue. Advertising on streaming platforms is a delicate balancing act, and...

2023-06-2337 min

Loud And Clear Mass Shootings in America: How Advertising Agencies Can Help through The Power of Persuasion with Sarah Allen & Pedro LermaJoin us in this thought-provoking episode as we explore the potential of how advertising agencies could help combat the epidemic of mass shootings in the US. We sit down with Pete Lerma, founder of LERMA, and Sarah Allen, principal of brand planning, to discuss how creative minds in the ad industry can raise awareness, promote responsible gun ownership, and drive meaningful change. Tune in to discover the power of advertising and an invitation to turn awareness into action. This problem is not new, but in the last two decades, the continuous random acts of violence have been outrageous, especially...

2023-04-0446 min

Loud And Clear The Solution on Diversity, Equity and Inclusion in Advertising is not Written in Black & White. A chat with Reonna Johnson and Shannon Dunbar-Rubio.Join us for a thought-provoking episode of our podcast, where we sit down with two dynamic women, Reonna Johnson and Shannon Dunbar-Rubio, to discuss the importance of diversity, equity, and inclusion in advertising. With their extensive experience in the industry, Reonna and Shannon offer valuable insights into the challenges companies face in promoting DE&I efforts, and the solutions they have found to be effective. As the founder of Three's a Crowd and the Pledge for 13 campaign, Reonna sheds light on the need for greater Black representation in leadership roles, while Shannon, as the Sr. Director of Strategic Planning...

2023-03-2256 min

Loud And Clear Building Digital Bridges in the Latin American Food Tech Industry: An Interview with Evelyn Gonzalez, VP of Marketing at PuratosWelcome to the second episode of season 5 of the LERMA/Loud and Clear podcast, where we explore the intersection of advertising, marketing, and technology. This week, we are honored to bring you an in-depth conversation with Evelyn Gonzalez, the Marketing Vice President in the Consumer Goods Industry across the Latin American Region, and a Food Tech Expert for Puratos. In this episode, Evelyn shares her expertise on the digitalization of the food tech industry and the role of marketing in building digital bridges with customers in the baking, patisserie, and chocolate products industry. With her extensive experience...

2023-02-1141 min

Loud And Clear The Rise of Latino Leadership: The Inspiring Story of Jorge Ferraez and Latino Leaders MagazineJoin host Francisco Cardenas as he sits down with Latino Leaders Magazine founder Jorge Ferraez to hear the incredible story of how a small idea turned into one of the most comprehensive collections of Latino leaders' success stories in America. Tune in to "Loud and Clear" by LERMA Agency to learn more about Latino Leaders Magazine's evolution, its impact on the Latino community, and how a niche publisher amplified non-stereotypical Latino stories that better defined Latino's contribution to this country. Also, learn how advertising agencies play a role in telling these stories by their commitment to these communities and...

2023-01-2657 min

Loud And Clear Victoria Petrella, from Agency to Client Side Over a Slice of Domino's.On this episode of Loud And Clear, Victoria Petrella talks about how her journey from Argentina to the United States led her on a path that helped her become a successful advertising executive into a the client side. She is currently leading the Domino's Pizza brand as Vice President of International Marketing. Loud and Clear brings this conversation to try and reveal how ad women and men can bring value to the evolution of brands and their process by being an insider and getting things done. Join us as we talk about the digitalization transition of a...

2022-11-0941 min

Loud And Clear Claudia Romo Edelman, a Voice for Hispanics in America and a Plan of Action for Brands and Ad AgenciesOn this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get inspired on how unification can lead to Hispanics progressing which is ultimately progress for the United States of America. Claudia, using the platform of The Hispanic Star and the work of ad man Pepe Aguilar, has successfully built an agnostic packaged brand to uplift Hispanics in t...

2022-07-1529 min

Loud And Clear The Godmother of the Metaverse and a look into the future with Cathy HacklIn this episode (S4:E4) of Loud and Clear we talk to Cathy Hackl as she explains her perspective on the evolution of the internet, specifically VR in the form of the Metaverse. Cathy is a futurist, author, and speaker who has collaborated with brands like Adobe, AT&T, Amazon, Microsoft, Nokia, Oculus, and others to build and understand the Metaverse. Her most recent book titled "Navigating the Metaverse" is an easy-to-read guide to the limitless possibilities of the WEB3. She is known as the "Godmother of the Metaverse". You might not wear a VR headset every...

2022-06-2822 min

Loud And Clear Do you speak Gen Z? Understanding a generation with Quim GilThe Dallas, Texas-based advertising agency LERMA/ has published several white papers that give a unique point of view on the market and consumers based on research done in conjunction with The University of Texas. These studies range from generational differences and highlights, sexual orientation and self-identification, digital and analog trends, and the impact of COVID on groups not limited to the general population. The LERMA/ Brand Planning team, led by Quim Gil has brought fresh thinking into what a multicultural audience is in America. Quim, has been talking for over 10 years about how to reframe the thinking of culture...

2022-05-1938 min

Loud And Clear Influence is Your Superpower with Zoe ChanceDo you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How To Make a Behavior Addictive. Zoe has helped Google on how to define food policy and helped multiple companies untangle internal...

2022-04-191h 06

Loud And Clear A Diversity, Equity and Inclusion tool for Marketers.In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and Inclusion. Under its various acronyms, the intention to address the issue is good, how can we become more inclusive as an industry, especially if we are an industry that at any given point needs to connect and some say, even represent, the reality of the markets we sought to...

2022-02-0241 min

Loud And Clear Marketing With Purpose: A Simple Truth by Jan Van Mossevelde Global President of icebreaker.The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist brand in the early ’90s to today, a brand that leads the mainstream trends in the world. By creating a community and a movement, the product is the story. A natural story that can be told by many in unique and different ways. Jan, a P&G veteran, an...

2021-10-2941 min

Pase filtrado CUU Capítulo 16: Jornada 9 de la poderosa Liga Mx e inicio de la ChampionsDespués de 3 semanas de ausencia volvimos a las andadas para tirar veneno a nuestra Liga Mx, los hermanos Lerma Dosal ni se presentaron

2021-09-2346 min

Loud And Clear If Advertising is dying, for Ben James the Industry appears to be Ripe for Resurrection.On this 5th episode of the third season of the Loud and Clear Podcast, Award-winning Creative Director, Inventor & Storyteller, Ben James joins in a conversation about the future of the Ad Agency structure and how to build teams that deliver work that is empathetic and powerful from the ground up. As a true advocate for the industry, he recognizes that the way to improve is by being in constant motion and change, challenging the status quo, and recognizing what sucks about it, but also what is great. He understands what the industry "wants" but tries to focus on what...

2021-09-1536 min

Loud And Clear Carl Jones talks Diversity, Equity and Inclusion and the Decolonization of Advertising.Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a mission to decolonize advertising. We speak of the power of advertising a...

2021-06-2346 min

Podcast platicando con el mundo y otras cosas con Julio Lerma Podcast platicando con el mundo y otras cosas con Julio Lerma (Trailer)

2021-06-2200 min

Loud And Clear Jeff Kauffman talks WEB3 and the future of ad agencies in a tokenized world powered by Blockchain.Where were you when Google Launched? What was your first post on Facebook? The first Youtube video you remember? Join Jeff Kauffman, the entrepreneur adman who recently founded Parachute, a WEB3 platform for brands and agencies. He's also the creator of $JUMP, the first tokenized industry association for agency professionals and brand marketers. In this episode of Loud And Clear by LERMA/, we cover the theme of Tokens (Blockchain), WEB3, and what the future of the ad agency business will look like as consumers are quick to embrace a different currency and approach to life in general. Listen to...

2021-06-041h 07

Loud And Clear Empathy Marketing, a conversation with Kathy Hines from VF Corporation (Dickies)The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation, Kathy has led teams that adopt this approach, generating outstanding results for their brands. Join us in an open conversation with Kathy on how she went from South...

2021-05-1733 min

Nuestra gente Nuestra Gente 64. ESPECIAL FERIA DE LERMA 2021Esta edición de Nuestra Gente la dedicamos a la feria de Lerma, con entrevistas a Jesús María Sendino, diputado responsable de Burgos Alimenta, y a Valentín Santamaría, Teniente Alcalde del Ayuntamiento de Lerma (hoy 1 de mayo de 2021 alcalde en funciones)

2021-05-031h 29

Loud And Clear Digital Fight Club: Mike Pratt connects heavyweight marketing executives to fight about trends, technology and marketing in the ring.Advertising Disagreement? Want to take a different marketing approach for your brand? LET'S STEP OUTSIDE, BRAH! Or even better, step into the ring in one of the most exciting marketing events available today: Digital Fight Club. 🥊 Founder Mike Pratt, the modern Don King of marketing and advertising fight night, calls bullshit on regular panels and adds some extra sauce to the debate by reinventing the format and inviting heavyweights of the industry to step into the ring. The goal of Digital Fight Club is to debate advertising strategies, tactics, and confirm or debunk hypotheses to find solutions to...

2021-05-0325 min

Flytrap Podcast Close Encounters with Melanie AguirreIn this episode of Flytrap Podcast. Host Cristian Tate-Lerma and guest Melanie Aguirre explore the complexities of quantum healing, telepathy, and extraterrestrial life forms along with the first-hand experience from the guest herself. Tune in for an exciting adventure examining the unseen universe and dimensions around us and, of course, skeptics are welcome!

2020-12-021h 01

Loud And Clear Trend Watching in the Age of COVID-19, with John StalléWhat can a 1948 Supreme Court case teach us about trends in 2021? In this episode of Loud And Clear we talk to John Stallé, a Digital Strategist and Thinker who questions the status quo, and takes a step back to offer his perspective on today's digital landscape. In this episode, Stallé goes back to 1948 where he connects the influence of "The Paramount Decrees" and how this started to define the way content is distributed and ultimately consumed. It's been eight years that we have discussed, analyzed, and published our digital trends reports which ultimately talk about content consumption of...

2020-11-1832 min

Loud And Clear Streaming Wars, a look Inside Pandora with Alberto Santiago DeidaIt’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida, is the Creative Director at Studio Resonate/Pandora. Berto shares how Pandora pushes innovation and provides clients with a unique space for brands to tell their stories. On this episode, we decipher the line Studio Resonate draws between platform agnostic agencies and relationships with agencies and brands alike, along with their approach to the multicultural market. We discuss added value for both agencies and brands and the differences that make Pa...

2020-09-1739 min

El Podcast de Lerma Alonso Reyes "El sentido de la política" - Ep. 34Historia y Cultura de Lerma Capítulo XXXIV Ep. 34 Alonso Reyes "El sentido de la política"

2020-08-2810 min

El Podcast de Lerma "El nombre auténtico", ensayo de José Ortega y Gasset - Ep. 33Historia y Cultura de Lerma Capítulo XXXIII Ep. 33 Ensayo de José Ortega y Gasset titulado "El nombre auténtico.

2020-08-2008 min

El Podcast de Lerma José Asunción Silva / Nocturno III y Vejeces. - Ep. 32Historia y Cultura de Lerma Capítulo XXXII Ep. 32 José Asunción Silva / Nocturno III y Vejeces.

2020-08-1407 min

El Podcast de Lerma Rosario Castellanos Balún Canan - Ep. 30Historia y Cultura de Lerma Capítulo XXX - Rosario Castellanos Balún Canan

2020-07-3008 min

El Podcast de Lerma Alfonso Caso / El pueblo del sol - La creación de los dioses - Ep. 29Historia y Cultura de Lerma Capítulo XXIX Ep. 29 Alfonso Caso / El pueblo del sol - La creación de los dioses.

2020-07-2414 min

Loud And Clear Rishad Tobaccowala: Restoring The Soul of Business, staying human in the age of data.“The Great Re-Invention is here. It is time to resurrect.” In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferrel, who has featured in past episodes. Rishad comes across as a man who truly gives a shit. He provides great thinking to our LERMA Podcast series in a time...

2020-07-221h 00

El Podcast de Lerma Discurso pronunciado por Hilario Medina / Constitución de 1917 - Ep. 28Historia y Cultura de Lerma Capítulo XXVIII Ep. 28 Discurso pronunciado por Hilario Medina al momento de entregar la Constitución de 1917.

2020-07-1713 min

El Podcast de Lerma Sor Juana Inés de la Cruz Ya que para despedirme / Sentimientos de ausente - Ep. 27Historia y Cultura de Lerma Capítulo XXVII Sor Juana Inés de la Cruz Ya que para despedirme / Sentimientos de ausente

2020-07-0908 min

Soy más Ansiedad ( programa nocturno)La ansiedad hoy en día por Arleth Lerma

2020-07-0716 min

El Podcast de Lerma La Noche Triste y el Puente de Alvarado de Luis González Obregón - Ep. 26Historia y Cultura de Lerma Capítulo XXVI La Noche Triste y el Puente de Alvarado de Luis González Obregón

2020-07-0309 min

Loud And Clear The Big Reset. Diversity and Inclusion From Today On.Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be thinking about diversity and inclusion from now on. Join LERMA/ on #LoudAndClear for this panel discussion on inclusion in advertising. It was an exciting live virtual event in which our three panelists (Marc Patrick from Beyond Meat, Sandi Edgar from SMU and Inclus...

2020-07-0257 min

El Podcast de Lerma Pedro Páramo del escritor Juan Rulfo. - Ep. 25Historia y Cultura de Lerma Capítulo XXV Pedro Páramo del escritor Juan Rulfo.

2020-06-2611 min

El Podcast de Lerma Final de "Lucía de Lerma 1810", de Delfina Careaga - Ep. 24Historia y Cultura de Lerma. Te presentamos esta última entrega del texto "Lucía de Lerma, 1|810" que puedes encontrar en el libro Las victorias inadvertidas de Delfina Carceaga editado por el Fondo Editorial del Estado de México (FOEM).

2020-06-1813 min

Loud And Clear A Super Bowl Win for Avocados From Mexico at the Reggie Awards, a Chat between Aldo Quevedo and Jorge Ferraez.On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's (Association of National Advertisers) Reggie Award win for the Avocados From Mexico Super Bowl campaign to a glimpse of Aldo's career in the United States. Join us and hear how multicultural marketing has evolved with the conversation led by two of the pioneers of Latino media and marketing in the U.S. Aldo is not shy when it comes to sharing how LERMA operates and ha...

2020-06-1746 min

El Podcast de Lerma Continuación de "Lucía de Lerma 1810", de Delfina Careaga - Ep. 23Historia y Cultura de Lerma. Te presentamos la segunda entrega del texto "Lucia de Lerma" que es una narración que lleva como escenario principal a la ciudad de Lerma. En esta historia tendrás una ventana al México de 1811, tras las hazañas del Gral. López Rayón y la vida de una chica intrépida.

2020-06-1111 min

Loud And Clear Somewhere in the Messy Middle, Reigniting Brands (COVID-19)Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. This upheaval is happening in the context of social unrest triggered by racism and social division in America. How can ad agencies address not only brand needs...

2020-06-0541 min

El Podcast de Lerma "Lucía de Lerma 1810", de Delfina Careaga - Ep. 22Historia y Cultura de Lerma Capítulo XXII Julio Torri "Lucía de Lerma 1810", de Delfina Careaga

2020-06-0412 min

El Podcast de Lerma José María Luis Mora "Historia de Méjico". - Ep. 21Historia y Cultura de Lerma Capítulo XXI : osé María Luis Mora "Historia de Méjico"

2020-05-2910 min

El Podcast de Lerma 5 de mayo; las razones de la victoria. - Ep. 18Historia y Cultura de Lerma Capítulo XVIII Raúl González Lesama de su obra "5 de mayo; las razones de la victoria".

2020-05-0811 min

Desde Casa Desde casa 7. ESPECIAL FERIA DE MAQUINARIA AGRÍCOLA LERMA 2020Programa emitido el 1 de mayo de 2020. Incluye entrevistas: -Luis Planas, Ministro de Agricultura, Pesca y Alimentación. -Jesús Julio Carnero, Consejero de Agricultura, Ganadería y Desarrollo Rural de Castilla y León. -José Luis Aragón, concejal ferias Ayuntamiento de Lerma -Dositeo Martín, miembro UCCL -Susana Pardo, presidenta UCCL -Alberto García, Ecosocial Lerma -Jorge del Barco, secretario de la Federación de empresarios de hostelería de Burgos -Miguel Ángel Rojo, alcalde de Lerma También incluye el pasodoble de la Unión Musical de Lerma 'Els poblets' grabado desde sus casas. La UML es la encargada de...

2020-05-012h 17

El Podcast de Lerma Donde habitan los ángeles, Claudia Celis - Ep.17Historia y Cultura de Lerma Capítulo XVI Donde habitan los ángeles, Claudia Celis

2020-05-0109 min

El Podcast de Lerma Pestes en la Nueva España. - Ep. 16Historia y Cultura de Lerma Capítulo XVI Fr. Gerónimo de Mendieta, "Pestes en la Nueva España".

2020-04-2411 min

El Podcast de Lerma B. Traven titulada "Corresponsal extranjero". - Ep. 15Historia y Cultura de Lerma Capítulo XV B. Traven titulada "Corresponsal extranjero".

2020-04-1711 min

Loud And Clear The Role of Ad Agencies in the times of a Pandemic (COVID-19)As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States. On this remotely recorded episode hosted by Francisco Cardenas, Director of Digital Strategy at LERMA, the conversation focuses on what should be the role of advertising agencies. As experts in the field of communication and persuasion, how should agencies address clients’ concerns during unce...

2020-03-1933 min

Loud And Clear Nike: Scoring Another Ad Professional for Client SideOn the second episode of the second season of the #LoudAndClear podcast by LERMA, we talk to Katie Leonard about her unique journey that began at Temerlin Advertising Institute and led her to various ad agencies and eventually to the client side at Nike. Katie Leonard an SMU ’09 grad is a Digital Brand Manager within the global training category at Nike. Pete Lerma recently sat down with Katie and current SMU advertising student, Susan Slaton, to chat about how she almost ran over the founder of Nike, Phil Knight, on her first day on the job. They als...

2020-02-2713 min

Loud And Clear Blockchain in Advertising, a Super Bowl Game Changer.On the 1st Episode of the 2nd Season of the Lerma Podcast #LoudAndClear, we talk with Reeve Collins to discuss how Blockchain could very well be the next big thing in advertising. Join our host Francisco Cardenas (Director of Digital Strategy, Lerma) in this conversation co-hosted by Ivonne Kinser (Head of Digital Marketing, Avocados From Mexico) and Kristian Bottini (Founder & CEO, 270B) where they layout out the approach that Avocados From Mexico will take on their Super Bowl digital ad campaign through digital innovation. If you ever wondered how Blockchain technology can be applied to marketing, Reeve p...

2020-01-2140 min

Loud And Clear Pete Lerma: Next Generation Ad Agency. David Johnson on CEO Spotlight (KRLD)In the last Episode of Season 1 of the Richards/Lerma podcast #LoudAndClear, Pete Lerma talks with David Johnson from KRLD's CEO Spotlight. They talk about what it takes to re-define the multicultural marketing space by breaking the mold and preconceptions in a market that is driving the growth of many brands in America. The reality has shifted from a very definitive way of connecting with this audience, to broadening the spectrum of connection points through culture. Join us for this special episode where Pete talks to David about his inspiration to start what he calls The Next Generation Ad...

2019-12-2013 min

The Business Lieder TBL#8 Kellie Hotz- Healthcare Communications, Success, and FriendshipWelcome to the Business Lieder Podcast! I’m your host, Justin Lerma and today’s episode features my dear friend, Kellie Hotz. Kellie is a successful communications professional who’s worked for top pharmaceutical companies throughout the US. But more than that, she’s an old friend who I respect and admire. It was such a privilege to sit with her and hear a little about her professional journey. Also, you often hear me go on and on about how so many successful business professionals have music in their backgrounds. I didn’t know it when I invited...

2019-12-1135 min

The Business Lieder TBL#7: Tracy Friedlander- Crushing ClassicalWelcome back to the Business Lieder Podcast, I’m your host Justin Lerma and I’m sorry I’ve been away for so long but I’m back and releasing a new episode every other Wednesday, in fact, I already have six incredible interviews ready to go including Brian Hecht, Bass Trombone of the Atlanta Symphony, Kellie Hotz, a top Health Care PR Consultant, and Aaron Tindal, a professor at the University of Miami. Today’s guest is Tracy Friedlander. Tracy is the host of the wildly successful Crushing Classical Podcast, now in its fourth season with thous...

2019-11-2734 min

Loud And Clear Inspiring Purpose with Nike's Marc Patrick, Director of Global Brand CommunicationsOn the 8th episode of #LoudAndClear, Richards/Lerma partnered with students from the Temerlin Advertising Institute to interview Marc Patrick, SMU advertising alumnus ’93 and Senior Director of Global Brand Communications at Nike. His expertise and views on how certain moments and athletes can inspire purpose serve to guide SMU students and marketing professionals alike. Marc, in our eyes a true real-life MVP, has been a part of seeing the Nike growth in the middle of the digital landscape that revolutionized the advertising and marketing worlds. Enjoy this episode and please comment and share your questions. This...

2019-10-0142 min

The Business Lieder TBL#5 Andrew Duncan- From Military Music to Brand ManagementI'm excited for every podcast I produce but this one is particularly special. Andrew and I were both military musicians before transitioning to business and we shared many similar fears when making the jump. Andrew now makes his living as a Brand Manager for Proctor and Gamble, a Fortune 500 company and one of the most recognizable and far-reaching business in the world.This episode is packed with useful information for anyone looking to change careers but, spoiler alert, Andrew's music career is still alive and well! Maybe you can have it all. His show is...

2019-07-0233 min

The Business Lieder TBL#3 Aubrey Bergauer: Changing the Narrative for Symphony OrchestrasOn this episode of The Business Leader I'm joined by a rockstar of the arts administration world, Aubrey Bergauer. Since joining the California Symphony, she has helped the orchestra realize incredible results including a 70% increase of ticket sales, a 30% increase in subscription revenue, and doubling its audience count!Recording this episode was particularly encouraging for me and I hope you enjoy her fast talking, data driven, and innovative approach to managing an orchestra. As always, if you have any questions feel free to send me an email or find me on:Instagram: @justinlerma1

2019-05-2236 min

The Business Lieder TBL#1 The Business Lieder: Why am I doing this?A hi and welcome to the show introduction. Find me on:Instagram @justinlerma1LinkedIn @ https://www.linkedin.com/in/justin-ryan-lerma-5a1507146/

2019-05-1002 min

Loud And Clear Digital Transformation and Ad Agency Evolution with Francisco CardenasOn this ambush style Podcast, Francisco Cardenas, Director of Digital Strategy at Richards/Lerma, speaks openly about digital transformation. Listen to an example of how people in the ad business have adapted to a digital driven world bringing content solutions that work in a wide array of platforms for clients in the United States like Avocados From Mexico, Clamato, Dr Pepper and Metro by T-Mobile.

2019-05-0938 min

Loud And Clear Welcome to Loud And ClearWelcome to #LoudAndClear, a Richards/Lerma Podcast where we will talk to people about marketing and advertising. Expect the good, the bad and the ugly with experts in the fields of advertising and marketing who share their unfiltered knowledge. To get started, look for the first episode Streamers Are The New Influencers by Garrett Bruster a Digital/Social Strategist the The Richards Group our of Dallas, Texas.

2019-04-0302 min

Especiales Declaraciones Juan Vicente Herrera Feria de Maquinaria Agrícola de Lerma 29/4/17Declaraciones Juan Vicente Herrera Feria de Maquinaria Agrícola de Lerma 29/4/17

2017-05-0409 min

Especiales Narración inauguración LVII Feria de Maquinaria Agrícola de Lerma 29/4/17Narración inauguración LVII Feria de Maquinaria Agrícola de Lerma 29/4/17

2017-05-0401 min