Shows
From Crisis To JusticeHow to Build an Unshakable Personal Brand | EP 29Your brand is your reputation - and in today’s digital world, it’s your most valuable business asset. In this episode of From Crisis to Justice, Parag Amin sits down with Liana Zavo, founder of Zavo Media PR Group, to unpack what it really takes to build a credible, authentic, and powerful personal brand that drives real business results. With over 15 years of PR and media experience across 12 countries, Liana has helped thousands of business owners, entrepreneurs, and thought leaders turn their story into visibility, authority, and opportunity. Whether you're trying to reco...2025-06-2638 min
Unleash the Story Within with LIANA ZAVOUSW Ep.17 A Conscious Shift: A Brand Is Not An Overnight SuccessHave you ever wondered how certain brands seem to skyrocket to success overnight? It often appears to be magic or luck, but what if there's a deeper, more deliberate foundation behind their rise? In this episode, we explore the concept of brand authority, drawing insights from publicist Liana Zavo. She emphasizes that true brand authority goes beyond fame or follower counts; it’s about building genuine trust and influence within your industry.Join us as we unpack Zavo's strategic framework for establishing brand authority, especially crucial for smaller businesses in crowded markets. We'll delve into he...2025-06-2617 min
Super Clinic Project Podcast120: Building Trust and Authority: Digital Growth Strategies with Liana Zavo In this episode, Jennifer Gligoric hosts Liana Zavo, founder of Zavo Media PR Group. Liana shares her journey of overcoming challenges and building a global PR presence in 12 countries. The discussion highlights the importance of trust, credibility, and strategic positioning for clinic owners looking to scale their businesses and establish themselves as leaders in their field.
Key Takeaways:
Trust and Credibility:
The Value of Vetting: Being featured on reputable platforms adds layers of trust. The more you’re vetted by independent sources, the more credible you appear to patients, partners, and collaborators.
Building Layers of Trust: App...2025-06-1231 minUnleash the Story Within with LIANA ZAVOUSW Ep.15 Forge Your Fortune: Habits of Lucky PeopleIs success really just about luck? Join us as we dive deep into groundbreaking research by PR mogul and ZavoMedia founder Liana Zavo, who challenges the common perception that successful people are simply "born lucky." This episode explores how seemingly fortunate individuals actually create their own opportunities through specific habits, mindsets, and actions. We'll unpack four key traits that set these high achievers apart: their bias for action over endless planning, their ability to view challenges through multiple lenses, their calculated risk-taking approach, and their remarkable resilience in the face of setbacks. From...2025-06-1118 min
Unleash the Story Within with LIANA ZAVOUSW Ep.14 Letting Go Is Her Biggest Weakness: A Candid Conversation with Olga BinyaminovIn this conversation, Liana Zavo interviews Professor Olga Binyaminov, founder of Exceed Learning Center, who shares her inspiring journey from being an immigrant to becoming a biochemist and educator. Olga discusses the importance of emotional intelligence, the challenges she faced in her personal life, and how she integrates science and personal development in her teaching. She emphasizes the significance of self-love, gratitude, and resilience, offering valuable advice for women navigating uncertainty. The conversation also touches on the impact of technology in education and the importance of mental health and wellbeing.takeawaysOlga's journey highlights the power of resilience...2025-06-0446 minUnleash the Story Within with LIANA ZAVOUSW Ep. 13: Debunking The Public Relations MythsIn this deep-dive episode, we unpack the mysterious world of public relations with expert insights from Liana Zavo, founder of Zavo Media PR Group. Join us as we debunk eight common PR myths that often hold businesses back. Whether you're a startup founder or small business owner, discover why PR isn't just for big corporations, how it's more accessible than you think, and why it's crucial for long-term success. We'll explore the real metrics behind PR success, the importance of proactive reputation management, and why good products still need strategic promotion. Get ready for a myth-busting session...2025-05-2817 min
I Date MoneyPR Powerhouse: How Liana Zavo Built Her Brand from ScratchIn this episode Lisa Drennon welcomes PR powerhouse Liana Zavo to discuss her inspiring journey from insurance agent to successful PR entrepreneur. Liana shares how she found her calling after a divorce at 21 and built her brand from the ground up. They dive into the importance of authenticity, storytelling, and video content in personal branding, as well as how to spot red flags when investing in PR services. Liana also reveals her top wealth-building strategies, including leveraging life insurance and high-yield investments. Tune in to learn how to confidently showcase your brand and build wealth through powerful storytelling.2025-05-2122 minUnleash the Story Within with LIANA ZAVOUSW Ep.11: Dissecting AI's Role in Modern PR with Key StrategiesAI Revolution in PR: Media Monitoring and Brand PerceptionEpisode Summary: An in-depth exploration of how artificial intelligence is transforming public relations, particularly in tracking and understanding brand perception. Featuring insights from Liana Zavo, founder of Zavo Media PR Group, this episode examines the revolutionary impact of AI tools in media monitoring and sentiment analysis.Key Topics CoveredAI-Powered Media MonitoringAdvanced algorithms scanning multiple platforms simultaneously- Real-time monitoring of news, social media, blogs, and broadcast content- Pattern recognition and trend identificationSentiment Analysis Capabilities...2025-05-1512 minUnleash the Story Within with LIANA ZAVOUSW Ep.9: Building Your Personal Brand - A Masterclass with Liana ZavoIn this episode, we're diving deep into personal branding with expert strategist Liana Zavo, CEO of ZavoMedia PR Group. Whether you're just starting your career or looking to level up your professional presence, this episode is packed with actionable insights.Episode Highlights:💫 Why personal branding is non-negotiable in today's professional landscape🎯 Understanding your Unique Value Proposition (UVP)💻 Building a consistent online presence📊 Strategic personal brand managementB.E.P.I.C Framework"Your personal brand isn't just about being visible - it's about being consistently valuable in your unique way." - Liana Zavo🔑 Learn...2025-04-3019 min
NoBS WealthEp. 124 - Liana Zavo's Raw Journey Through Resilience, Rejection, and Rebuilding Her LifeIn this no-holds-barred conversation, PR powerhouse Liana Zavo reveals how she transformed from a teenage mother with crushed dreams into a global PR force operating in 12 countries. Stoy Hall digs into the raw truth of her journey - the Russian immigrant who faced constant rejection, battled autoimmune disease from overworking, and ultimately built an empire on her own terms.This isn't just another success story. It's a masterclass in using PR as your ultimate weapon - the "underdog" marketing tool Liana claims is more powerful than traditional advertising. She exposes the myths around publicity, shares her "BE...2025-04-2332 min
Unleash the Story Within with LIANA ZAVOUSW Ep.7: Let's Talk Mental Health & Transformation with Robin GarganoJoin Liana Zavo as she interviews Robin Gargano on her podcast, "Unleash The Story Within," for an enlightening discussion on resilience, legacy, and transformation. In this candid conversation, they celebrate Robin as a mother, author, and businesswoman defined by integrity, resilience, and tenacity—someone who has triumphed over adversity by truly embracing life.As a successful resiliency strategist and mental skills coach for athletes, Robin grew up witnessing her father's entrepreneurial journey and elite success, which inspired her to forge her own path in business from an early age. Motherhood further fueled her passion to motivate her daughters to pur...2025-04-171h 10
Unleash the Story Within with LIANA ZAVOUSW: E6 Oren Klaff Master of Raising Capital & Author of Pitch Anything Interviews Liana ZavoIn this episode we have the best-selling author Oren Klaff interview our host of the show, Liana Zavo, the powerhouse in PR and storytelling, on the importance of PR and the significance it plays for small businesses. I sit down with PR powerhouse Liana Zavolunova, who teaches me the art (and mystery) of public relations. PR isn’t a quick hack; it’s more like alchemy. Liana breaks down three essential PR moves to elevate your brand without the typical ‘pay-to-play’ strategy.Key Highlights:- Authentic Storytelling - How do you use storytelling to connect with people for real...2025-04-0935 min
Unleash the Story Within with LIANA ZAVOUSW: E5 Benny Gold from Lawyer Stories Interviews Liana ZavoThe Lawyer Stories Podcast features Liana Zavo, Founder & CEO of ZavoMedia PR Group. Liana is a PR expert, crisis and reputation manager, and Forbes thought leader & contributor located in New York City. Liana shares with us that she is a second-generation journalist, inspired by her grandmother, who was a journalist in Russia. Liana is passionate about what she does and will get your personal brand and company recognized on television and major media platforms - like she has done for Lawyer Stories with our PIX 11 article that featured in July 2024. Liana is inviting Lawyer Stories community members to attend...2025-04-0333 min
Marketing for Designers with Masha Koyen#56 What to do to get featured in the media with Liana ZavoSome designers get featured in magazines, land podcast interviews, and attract high-visibility collaborations—while others with equally beautiful work are barely noticed.Here’s the thing.. It’s not always about talent. Often, it comes down to how well you tell your story.In this episode, I’m chatting with a publicist Liana Zavo, CEO of ZavoMedia PR Group and a Forbes thought leader who has helped thousands of founders get seen, heard, and remembered. We’re talking about creating origin stories that get attention—not just from your audience, but from media outlets, collaborators, and even you...2025-04-0238 minUnleash the Story Within with LIANA ZAVOUSW: E4 From Invisible To Influential: Becoming A Voice That MattersIn the podcast episode titled "From Invisible to Influential: Becoming a Voice That Matters," host Liana Zavo shares her transformative journey from feeling overlooked to becoming a powerful voice. She reflects on her past experiences of feeling invisible and the pivotal moments that helped her embrace her narrative. Through personal anecdotes, she discusses the importance of authenticity, vulnerability, and the impact of storytelling in connecting with others. Liana highlights a significant turning point in her life, where a moment of rejection led her to discover her strength in sharing her story. With the guidance of her mentor, Amy Rosenblum...2025-03-2625 minUnleash the Story Within with LIANA ZAVOUSW: E3 Celebrating The Women Who Have Shaped MeJoin host Liana Zavo in this heartfelt solo interview as she delves into the incredible women who have profoundly influenced her life. In honor of Women’s History Month, Liana reflects on the stories of resilience, strength, and empowerment that have shaped her journey. From her grandmother's courageous act of advocacy at just 13 to her mission of uplifting women through mentorship, Liana shares personal anecdotes that highlight the importance of community and the power of a woman's voice.In this inspiring episode, Liana discusses her experiences organizing a Women’s History Month Summit, her work with the nonprofit Empower Wome...2025-03-1928 minUnleash the Story Within with LIANA ZAVOUSW: E2 Self-Proclaimed 'Failure Aficionado'Join host Liana Zavo in this transformative episode of Unleash The Story Within as she dives into the often-taboo topic of failure. Discover how embracing failure, rather than fearing it, can be your greatest teacher on the road to success. With personal anecdotes and powerful insights, Liana shares her journey of turning setbacks into stepping stones, exploring how gratitude can reshape our perception of challenges. Tune in to learn practical tips for reframing your relationship with failure, fostering resilience, and unlocking new opportunities. Whether you're an entrepreneur or simply navigating life's ups and downs, this episode will inspire you...2025-03-1228 min
Candy for BreakfastEp. 04 - Build Your Brand - Liana ZavoThis episode shares the triumphant story behind a Russian immigrant challenging cultural lines and building a life of limitless potential by our very first, impactful guest. You will be inspired to hear her story, how she found her voice, and how she helps others cultivate their own. Learn tactics to grow your own empire from this college dropout turned multimillion-dollar international business owner.Liana Zavo, CEO and Founder of ZavoMedia PR Group, shares her vast expertise on how to let your voice and story be heard worldwide. You will learn the importance of leadership and authenticity from...2025-03-0453 minUnleash the Story Within with LIANA ZAVOOrigin Story: Who Is LIANA ZAVO?Liana Zavo is a captivating figure in the communications and branding industry, a renowned global impact speaker and PR strategist with an impressive two decades of experience. But what secrets has she uncovered along the way? As a recognized Forbes thought leader, her insights have been featured in esteemed publications like CBS, Fox News, Inc., and Entrepreneur, yet her journey continues to unfold, leaving many eager to learn more.Recently, she left viewers intrigued during her television appearance in the Philippines and inspired hundreds of founders and organizations at the Business Show of Asia...2025-02-2510 minUnleash the Story Within with LIANA ZAVOIntroduction: Welcome To Unleash The Story Within with Liana ZavoWelcome to “Unleash The Story Within with Liana Zavo” podcast, where business thought leaders unleash the story within and create powerful emotional connections—think of it as therapy, but without the awkward small talk and a bill that makes you question your life choices! If you’ve ever felt like there’s a superhero lurking inside you just waiting to break free (cape optional, but highly recommended), you’re in the right place. Hosted by Liana Zavo, a self-made entrepreneur, PR executive, and media innovator, this show presents mini-masterclasses featuring renowned business leaders and influential entrepreneurs.Tune in to "Unlea...2025-02-2402 min
The Lawyer Stories PodcastEp 192 | Liana Zavo | Build Your Authority With ZavoMedia, New York's Top PR FirmThe Lawyer Stories Podcast Episode 192 features Liana Zavo, Founder & CEO ZavoMedia PR Group. Liana is a PR Expert, Crisis and Reputation Manager, Forbes Thought Leader & Contributor, located in New York City. Liana shares with us that she is a second generation journalist, inspired by her grandmother who was a journalist in Russia. Liana is passionate about what she does, and will get your personal brand and company recognized on television and major media platforms – like she has done for Lawyer Stories with our PIX 11 article that featured in July 2024. Liana is inviting Lawyer Stories community members to attend the upcom...2024-08-1633 min
The Growth and Scaling Podcast with Todd WestraEp#279 Liana Zavo: The How & Why You Should Focus on Creating Credibility, Reputation and VisibilityLiana Zavo is the CEO and founder of ZavoMedia PR Group, based in New York City. She specializes in digital storytelling and personal brand development, helping professionals, entrepreneurs, and social impact brands establish themselves as authorities in their niche. Liana's expertise in PR and branding allows her to develop a solid online reputation for her clients that builds trust with their customers. Her talented team helps clients with press campaigns, brand and content strategies, and social media presence to attract the necessary target market and close more deals. Liana has over ten years of experience in digital storytelling and P...2023-04-1526 min
Skin AnarchyWisdom Of Women Ft. Liana Zavo, Forbes Thought Leader, Author, Leading Lady Of PR & Branding ExpertLet’s ChatJoin Ekta as she interviews the powerhouse PR executive and leading lady, Liana Zavo- Forbes Thought Leader Publicity Strategist, Personal Branding Expert & Impact Speaker. Liana does a deep dive into her impressive career and accomplishments and provides immense insight into the power of hard work, networking and relentless efforts that have led to her becoming a leader on all fronts that she is engaged in when it comes to communications and personal branding. Liana takes us on a journey into how she chose to pursue the route of PR and the milestones that have paved he...2023-03-2252 min
According 2 SachaAccording 2 Sacha Podcast Special Edition Conversations Series with Forbes Contributor and Founder of Zavo Media PR Group, Liana ZavoThis special edition of According 2 Sacha Podcast, Conversations Series is with our special guest Liana Zavo, Forbes Contributor and Founder of ZavoMedia PR Group. She is a trailblazer in the industry and will talk to us about How to Become A Recognized Expert for Your Business. www.zavomediapr.com
This episode is brought to you by Snatching Bodies Beauti Bar www.snatchingbodiesbb.com
For more information about our host Sacha, visit www.swimgtgroup.com
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The Michael Esposito ShowBeing Self-Motivated and Breaking from the Crowd with Liana ZavoLiana Zavo has taken to the road less traveled - driven by the challenge.She bootstrapped her way to the top while being a single mom, as a self-proclaimed mompreneur. She mentors women in NYC and across the globe. She’s been featured in Forbes, on NBC, FOX, ABC, CBS, and more. She is an inspiring leader and the Founder of ZavoMedia PR Group.Pushed to follow the “typical path” of going to college and seeking a career with a 9-5 style position, Liana always felt the need to do something more. More m...2022-11-231h 20
The Flourishing Entrepreneur Podcast047 | Being Epic + Embracing Failure with Liana ZavoHave you ever convinced yourself you couldn’t do something because your background is not enough? For today’s episode, our guest is a former college dropout who earned her millionaire status after crushing the most common excuses to mediocrity. In this episode, we’re joined by Liana Zavo, CEO/Founder of Zavo Media PR and a Forbes Contributor, where she gives a voice to the voiceless and helps others overcome their struggles to become better versions of themselves. Today, she shares tips and tricks to help us not only live our best life, but make it...2022-09-0734 minThe Flourishing Entrepreneur Podcast047 | Being Epic + Embracing Failure with Liana ZavoHave you ever convinced yourself you couldn’t do something because your background is not enough? For today’s episode, our guest is a former college dropout who earned her millionaire status after crushing the most common excuses to mediocrity. In this episode, we’re joined by Liana Zavo, CEO/Founder of Zavo Media PR and a Forbes Contributor, where she gives a voice to the voiceless and helps others overcome their struggles to become better versions of themselves. Today, she shares tips and tricks to help us not only live our best life, but make it...2022-09-0734 min
Inner Edison Podcast by Ed ParcautLiana ZavoLiana Zavo CEO & Founder of ZavoMedia Group: PR Expert & Keynote Speaker. Liana Zavo's strong suit is digital storytelling and personal-brand development. As a PR maven and expert, Zavo helps establish professionals, entrepreneurs, business owners and social-impact brands as authorities in their niche.2022-05-1031 min
Inner Edison Podcast by Ed ParcautLiana ZavoLiana Zavo CEO & Founder of ZavoMedia Group: PR Expert & Keynote Speaker. Liana Zavo's strong suit is digital storytelling and personal-brand development. As a PR maven and expert, Zavo helps establish professionals, entrepreneurs, business owners and social-impact brands as authorities in their niche.Become a supporter of this podcast: https://www.spreaker.com/podcast/inner-edison-podcast-by-ed-parcaut--6413913/support.2022-05-1031 min
Business DailyWomen and NFTsNon-fungible tokens - or NFTs as they’re known - are already big business, whether you’ve heard about them or not. But when it comes to those creating them, there’s a huge gender disparity.We hear from two female artists - Michele Pred in Oakland and Yiying Lu from San Francisco - plus Liana Zavo who runs her own PR and marketing company. Women make up just 16% of all NFT artists - according to ArtTactic, a London-based company that focuses on research and data in the world of art. Anders Petterson from the group explains why. P...2022-03-0117 min