Shows
Food Matters Live PodcastHow COVID-19 has transformed the 2020 consumer landscapeEach year Tetra Pak produces a global consumer research study, the Tetra Pak Index. COVID-19 has unsurprisingly impacted greatly this year's index, with the impact of the pandemic affecting communities worldwide. In this edition of the Table Talk Podcast we find out how it has transformed the 2020 consumer landscape and created new concerns and needs, and what this means for the industry.
Joining host Stefan Gates is Libby Costin, Vice President Marketing, Tetra Pak. Find out how COVID-19 has disrupted the status quo, focused consumers minds on health, hygiene and food safety, and how manufacturers can build trust through...2020-12-1529 min
Morgan Latif Presents...Libby Costin: Marketing Transformation at Tetra PakIn Ep.7 of Morgan Latif Presents, Oliver Morgan has an enlightening conversation with Libby Costin - Chief Marketing Officer at Tetra Pak - as they discuss the marketing transformation journey at Tetra Pak.Libby takes us through the state of marketing at Tetra Pak when she joined and the three waves of marketing transformation that they are embarking on: marketing services and customer innovation centers, digital infrastructure implementation, and a combined sales and marketing transformation. We get to hear about some of the challenges and opportunities of a digital and marketing transformation journey at a global organisation...2020-11-2741 min