Shows
The Mookse and the Gripes PodcastEpisode 73: Hidden GemsThis week, we're joined by Shawn the Book Maniac for a fun discovery about one of his specialties: finding books that are hidden gems. We share some tips for finding great books that are off the beaten path, discuss why it's important and fun, and share three books each that you may never have heard of before—quite a challenge! Hopefully we will add at least one to your bookstore scavenger hunt list!What are your favorite books that fly under the radar?Shownotes* The Savage Detectives, by Roberto Bolaño, tra...2024-02-081h 42
The Global DiscussionThe Global Discussion - Linda Rey: Charting the Course of Entrepreneurial SuccessLinda Rey, the Chief Results Officer of Aurora Consulting, joins us on this episode of The Global Discussion. With insurance experience spanning over 30+ years, Linda's journey from working with typewriters and carbon-copy paper forms in the mid-1980s to becoming a recognised figure in the business world is inspiring.
Linda's Professional Journey
Sales, Marketing & Branding Strategies: Linda's expertise isn't limited to insurance. She's adept at crafting branding strategies that resonate with the target audience.
Insurance Underwriting: Linda started her career in the insurance industry, and her knowledge in underwriting is profound.
Management & Personnel Development: Over the years, Linda has...2023-08-2541 min
Decades of Horror | Horror News RadioTHE CHANGELING (1980) – Episode 225 – Decades Of Horror 1980s“That house is not fit to live in. No one’s been able to live in it. It doesn’t want people.” That sounds like a challenge. Join your faithful Grue-Crew – Chad Hunt, Bill Mulligan, Crystal Cleveland, and Jeff Mohr – as they discuss The Changeling (1980), the ghost story held in high regard by no less than Martin Scorsese (who named it one of the scariest movies of all time) and Guillermo del Toro. Decades of Horror 1980s Episode 225 – The Changeling (1980) Join the Crew on the Gruesome Magazine YouTube channel! Subscribe today! And click the alert to get notified of...2023-02-061h 10
Simple Sense for Small BusinessCredit Score Inquiries | How Credit Scores Affect Small Business | Removing Credit Score InquiriesHow are you reacting, over-reacting, monitoring, obsessing over credit score inquiries? Too many folks concentrating on the wrong then when it comes to their credit score.We reviewed a dozen Client credit reports. We're noticing a disturbing trend with EXPERIAN credit reports: their is a negative impact of 8 points for inquiries for every credit report we examined, regardless of credit score. As you will see from the examples, with scores ranging from the 500's to 600's to 700's, removing the 8 impact doesn't really provide any dramatic improvement or detriment to the overall credit score....2022-01-3118 min
Simple Sense for Small BusinessStarter vs. Finisher | Do You Prefer Starting a Project or Finishing a TaskDo You Prefer Starting a Project or Finishing a Task? Are you a Starter vs. Finisher? There's a difference but it's all about teamwork, knowing your role in the business, delegating, strengths & weaknesses.0:00 Getting distracted by new opportunities0:20 Are you a starter or a finisher2:00 Can TO DO LISTS be distracting2:30 How mental fatigue can cause distractions3:00 Artificial deadlines can delay productivity3:40 Reviewing tasks vs. finishing a project4:25 Do distractions impact Accounts Receivable or the bottom line5:00 Learning how to develop a new product6:30 Creating vs. prospecting on a...2022-01-1712 min
Simple Sense for Small BusinessHow to Save Jobs | And Your Sanity with Employees & Clients | CALLS TO ACTIONWant to save your sanity? We discuss a complicated but simple way on How to Save Jobs when it comes to details and procedures in your business. A noble goal in any scaling business is learning how to replicate yourself. How can you do that? 0:00 Impact & consequences of scaling a business SEASON 2 Ep. 2 TIMESTAMPS: 1:00 Communication slipping through the cracks1:30 Example of a Marketing Call to Action (CTA)2:15 Possible Call to Action flaw. Do you agree?3:25 FOMO marketing strategies4:00 Maximizing profit centers with CTAs4:25 Agree to disagree about copywriting4...2022-01-1012 min
Simple Sense for Small Business5 Mistakes When Scaling Your Small BusinessWe banter about 5 mistakes when scaling your small business in 2022. What are some of the things that can happen when you're trying to grow your small business? 0:00 All 5 mistakes are connected1:09 MISTAKE #11:53 2 takeaways with Mistake #13:00 Too busy to communicate properly, adhere to standards or be specific4:50 COVID has impaired group meetings5:50 MISTAKE #26:00 Ideas to generate cash6:30 How are you presenting your value proposition7:00 How to plan for growth7:50 Money insecurities8:13 MISTAKE #38:20 MISTAKE #4 (is closely tied to Mistake #3)9:25 The onus is always on the business owner2022-01-0311 min
Simple Sense for Small BusinessHow to Manage Stress in Your Small Business | Stress as a Clue | DO THISHow to Manage Stress in Your Small Business especially when people notice that you're stressed. What can you do when you're stressed?0:00 Are you stressed more often than you realize0:30 How do you know when to take a break0:54 We're always busy so when do you take time1:24 Can you change your location to take a break1:54 Science says stress affects us physically2:22 Emotions when stressed can cause more problems3:15 Taking a break can give more control4:04 Self care - is it underrated?5:55 Suggestions on taking a break 6:18...2021-12-1308 min
Simple Sense for Small BusinessGiving Season: Yourself, Staff, Clients, Vendors | Business Owner Basics'Tis the season and in this Giving Season: Yourself, Staff, Clients, Vendors, it's about thinking outside of yourself to know the best way to run your business. How are uncovering an optimal experience for yourself, for employees or contractors, clients or vendors.WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent. https://auroraconsulting.biz/lets-meet/ #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #run...2021-12-0610 min
Simple Sense for Small BusinessQuestions to Ask When You Own a Business | Difference Between Business Owner & EntrepreneurWhat are 6 Questions to Ask When You Own a Business. Do you know the difference between being a business owner vs. an entrepreneur? TIMESTAMPS: 0:00 Business owners vs. Entrepreneurs1:00 Being a business owner just because you get a 10991:45 All aspects of a business2:30 6 questions to identify yourself as a Business Owner2:50 Being abused as an employee3:15 When an employee become a business owner3:45 New responsibilities as a business owner4:00 What we’ve witnessed with business owners who applied for EIDL business loan5:10 Question #15:35 Most business owners don’t have...2021-11-2911 min
Simple Sense for Small BusinessHow Does Sleep Impact a Business Owner or EntrepreneurHow does sleep impact a business owner, entrepreneur? Is sleep important to run your business? We found this article that outlines 8 solid reasons that help a business owner by JUST PRIORITIZING SLEEP! Article that inspired this episode: https://www.entrepreneur.com/article/355219 0:00 Not discussing science0:58 Improved concentration1:30 Sleeping 4 hours per night2:00 Proven sleep cycles2:40 Enhanced problem solving skills3:15 Are you at your Decision making BEST?3:30 #4 Less Anxiety & Depression3:55 Coping skills ease with reduced income4:20 Trevor has dealt with financial challenges due to lack of sleep4:30 #3 Better Me...2021-11-2213 min
Simple Sense for Small BusinessWhat is the Business Judgement Rule | Historical LawsuitToday we discuss the Business Judgement Rule and a historicall lawsuit. We won't tell you who sued whom, you'll have to listen.The lawsuit was about how a business owner made decisions about the path forward for the business but the shareholders sued citing that the priority is for shareholders to get paid first. Plaintiff won the lawsuit.This happened in 1919 and to this day, many folks believe this historic lawsuit sets a legal standard for businesses and corporations to maximize profit for the benefit of shareholders. What the decision really did was c...2021-11-1506 min
Simple Sense for Small BusinessWhen a Spouse or Life Partner Doesn't Support Your Business | Managing an Emotional InvestorDoes your partner support your business? When a Spouse or Life Partner Doesn't Support Your Business. We discuss ways to minimize the conflict when you're ambitious sbout your business and maybe your life partners/spouse doesn't appreciate your committment to your busness.0:00 Engaging with your EMOTIONAL INVESTOR0:30 Apologies for the audio0:55 Do you have household meetings1:30 When you start a business1:55 Level of committment of your life partner2:10 Forgetting to share (OUT LOUD) the minutia3:00 Not discussing the intentions of why you're starting the business3:20 The inspiration of this episode...2021-11-0809 min
Simple Sense for Small BusinessHiring Staff for Small Business | W2 Employee vs. 1099 ContractorHiring staff for small business. How to Determine When to Hire a W2 Employee vs 1099 Contractor. TIMESTAMPS INCLUDED BELOW. Difference between W2 & 1099 spelled out: Download: https://www.auroraconsulting.biz/w2-vs-1099/ 0:00 Audio Only0:20 Hedging bets on how you're paying staff0:30 W2 vs. 10990:50 We've seen so many business owners confused 1:30 DOWNLOAD OUR PAPER on how to differentiate1:45 IRS definition of 1099 Contractors2:30 Business Owners shortcut to avoid additional costs to compensate staff3:30 Workers Compensation is mandated for W2 employees3:55 Costs of having a W2 employee on staff4:20 1099 Contractors mu...2021-11-0116 min
Simple Sense for Small BusinessProcrastination Strategy | Prioritize to ProcrastinateProcrastination Strategy. Is it possible to be productive AND TO procrastinate? We banter about how people do it, why they do it, what can you do to overcome overwhelm. TIMESTAMPS: 0:00 Prioritizing over Procrastination0:30 Procrastinating to record the podcast1:00 Reasons people procrastinate1:15 Everyone is “too busy"1:30 WEALTH & HELLNESS SEGMENT1:48 Trevor admits to being a procrastinator2:15 Time tracking FREE TOOL2:50 Doing household chores that we put off3:15 Trevor’s issue with procrastination3:25 Projecting the commitment to the task3:35 Linda Rey learns her procrastination style4:50 Figured out how to prepa...2021-10-2510 min
Simple Sense for Small BusinessMultiTasking & Mistakes | The Myth and Madness | When & How to Multi-TaskDo you think multi-tasking is efficient or do you prefer focusing on one task at a time to ensure accuracy?0:00 The virtues and downfall of multi-tasking0:45 Multi-tasking while recording ex. reviewing script1:20 Multi-tasking not possible1:40 2 different scenarios that demonstrate how multi-tasking doesn’t work2:00 Distracted driving2:20 When was Trevor in Vancouver???2:45 Trevor was almost in an accident3:00 Staying focused3:20 Working in front of the TV3:45 Redirecting focus when you catch yourself trying to multi-task4:10 Accuracy is compromised when you’re not focused4:30 Turn off audio alerts and...2021-10-1811 min
Simple Sense for Small Business5 Top Worries of Small Business Owners | How Entrepreneurs Lose SleepLet's explore the 5 Top Worries of Small Business Owners and how entrepreneurs lose sleep when running their business. TIMESTAMPS included. We found this article; this seems akin to the 5 stages of grief, so to speak. All of these items are worries a small business owner faces. Let's break it down.Article with Infographic: https://smarterbusiness.co.uk/blogs/infrographic-the-top-5-worries-that-keep-business-owners-up-at-night/0:00 FIVE Business Worries1:15 Trevor born in England1:25 Link to article that inspired this podcast1:50 List of TOP 5 WORRIES of Business Owners2:08 Work Life Balance: Less time worrying by not doing these t...2021-10-1112 min
Simple Sense for Small BusinessHow to Be More Productive in Your Small Business | Making ExcusesHow to Be More Productive in Your Small Business. How do you avoid responsibility when you don't know something or don't want to do something? TIMESTAMPS INCLUDE:0:30 Mindset & motivation0:45 Staying stuck in the status quo1:15 How to get results1:30 How do you handle not doing something necessary for your business1:50 Excuses vs. Examination2:00 Car assembly line metaphor3:00 Are you making excuses for not having results you want or expect3:55 Excuses are easy to make4:20 How are you examining a situation to understand how to address a problem4:30 Self-reflection5:00...2021-10-0410 min
Simple Sense for Small BusinessBragging about Having Control IssuesWorrying isn't productive unless you're engaged in productive problem solving tactics. Complaining doesn't do anything unless you take action to resolve an issue. Take action. Execute. TIMESTAMPS include: 0:00 What do you obsess about unnecessarily0:40 Background of Linda Rey & Trevor of Aurora Consulting2:00 Running a small business based on previous business backgrounds2:13 Seat of Your Pants University2:40 LEARNING how to run your business because of COVID3:10 How we saw small business owners who didn’t know stuff about their business operations3:30 Securing a business loan is a determination of how you run you...2021-09-2711 min
Simple Sense for Small BusinessIs Your Value Worth Your Price | Overcoming Price ObjectionPeople love to negotiate. People love to think they're getting a deal. But what happens when you set your price to match your perceived value? Is your value worth your price. TIMESTAMPS INCLUDED: 0:00 DIY vs. White Glove 0:30 Does your price match your value?0:40 What is “expensive”?1:05 Your money mindset1:18 HAPPY MONDAY by Ken Honda (LINK BELOW)1:25 Feeling confident with how you price your product & service1:40 Do people like getting a deal2:00 Certain products aren’t discounted2:30 Do you understand your value before you set your price2:45 Understanding your own val...2021-09-2013 min
Simple Sense for Small BusinessWhen You're Not an Ideal Client | Manage ExpectationsThere are times when you're not an ideal client and a business owner may be managing expectations to avoid disappointment in a variety of circumstances when it comes to a client relationship. TIMESTAMPS:0:00 How do you disqualify prospects to not be disappointed0:40 Giving people the benefit of the doubt1:30 Don’t take it personally1:40 How emotions play a part in being disappointed2:00 How can you prevent disappointing someone2:30 How communication plays a part in managing expectations3:00 How to anticipate the client’s expectations3:15 Filters and funnels3:45 Action speak louder than...2021-09-1410 min
Simple Sense for Small BusinessHow to Prepare for a Disaster in your Small BusinessHow have you prepared for a disaster in your business? Today we discuss how to prepare for a disaster in your small business to maintain continuity in your business. TIMESTAMPS:0:00 IT'S FOR THE TOILETS0:30 Wishing safety to those in the path of Hurricane Ida0:50 Climate change prompts preparedness1:15 Sept is Disaster Preparedness Month2:00 Results from a disaster2:20 COVID taught us to understand how a disaster affects business3:15 REVIEW YOUR INSURANCE (Annually)3:20 Prepare a disaster preparedness plan3:30 How is staff affected due to a disaster3:50 Create communications to customers, vendors...2021-09-0711 min
Simple Sense for Small BusinessPeople Interfering in My Business | Busy Bodies | Projection 101There are folks that are clueless when it comes to minding their own business.TIMESTAMPS include: 0:00 Cursed out by a client0:20 Touchy-Feely concept? IN BUSINESS?0:35 STAR TREK reference0:55 When do you get annoyed and wonder how you may be guilty of the same thing?1:25 Pet peeves1:35 Chaos in ignorance1:50 Problem solving - solution seeking strategies2:00 When people don’t see how they cause their own problems2:35 100% approval ratio on closing loans due to: accuracies and no drama2:55 Owning our own deficiencies vs. finger pointing and blaming3:30 Th...2021-08-2511 min
Simple Sense for Small BusinessBeing Too Busy to Pay Attention to Details | How Much Is It Costing You?FORGIVE THE POOR AUDIO QUALITY! We announce why the audio is not great. Being Too Busy to Pay Attention to Details | How Much Is It Costing You to not pay attention to employees and the customer journey process? TIMESTAMPS:0:00 Customer journey can be a bumpy road0:30 Are you paying attention to what your employees are not paying attention to?1:30 What can you control as part of the customer journey2:00 Damaged products can lead to discovering a breakdown in quality control2:20 Developing systems with benchmarks to ensure quality control2:45 When you scale, are you...2021-08-1712 min
Simple Sense for Small BusinessHow to Overcome the Overwhelm of Messy Paperwork | The Enemy of Small Business0:00 Owning a business is not for everyone0:30 Paperwork: Deal with it!0:50 Wasting time and money by not doing this1:30 Our EIDL consulting channel lends insights1:40 People ignore business basics2:00 Invest time to organize everything2:10 Why wait for an event to find out how your paperwork is messy2:30 HOW LIFE EVENTS can help to organize your paperwork2:45 Addressing paperwork before it gets out of control3:25 Garbage analogy4:00 Emotions that prohibit addressing paperwork4:15 How to overcome overwhelm to address paperwork5:00 Using automation to set a schedule to execute tasks2021-08-1011 min
Simple Sense for Small BusinessDo You Love Your CPA | Should You Fire Your AccountantDo you talk to your CPA all year long? OR only during TAX TIME? Do You Love Your CPA | Should You Fire Your Accountant? We've heard some horror stories over the past few years when business owners want to borrow money only to find out that their tax returns are rubbish. Who's to blame? You, for keeping your tax professional?0:00 What conversations are you having with your CPA every year0:25 Do you like your CPA too much that you’re missing errors1:00 Minimize tax liability compared to qualifying for financing1:30 Not disclosing all of yo...2021-07-2814 min
Simple Sense for Small BusinessHow to Avoid a Lawsuit and EmbezzlementHow is your small business structured? Do you have a Business Partnership? Do you have business owners that are no longer involved in a business? Business Partners & Owners can avoid a Lawsuit by making sure you REMOVE them if they are NO LONGER involved. Gut wrenching, soul crushing, heart breaking circumstances and consequences lead to valuable but expensive lessons learned. TIMESTAMPS: 0:00 You don’t know what you don’t know0:30 Business partners and financial consequences1:00 Small Business can make BIG mistakes1:25 Aurora Consulting predictions during COVID become a reality2:00 What has the COVID...2021-07-2215 min
Simple Sense for Small BusinessYouTube for Beginners | For Small Business OwnersYouTube for Beginners for your Small Business | Video Marketing Basics on starting a YouTube Channel or building your YouTube channel to build your business. TIMESTAMPS INCLUDED.TubeBuddy Affiliate Link: https://www.tubebuddy.com/HeyLindaRey ONE OF MY FAVORITE HOW-TO-YOUTUBE channels for tips, techniques & tactics: https://www.youtube.com/c/BusinessFilmBoothOnline/featured 0:00 Why video marketing builds your business0:17 WE ARE ON CAMERA having coffee for part of this video0:45 Create a Youtube presence for your business0:55 Youtube is a new business development strategies #NewBizDev1:30 Builds credibility and authority1:40 Share re...2021-07-1310 min
Simple Sense for Small BusinessWhat Business Owners Don't Want To Do or Talk AboutIs this you? Or do you have the guts to talk about What Business Owners HATE doing! TIMESTAMPS included:0:00 Business owners hate doing this0:40 Sales gets a bad rap1:00 Urban Mythology of Sales1:30 Our 2019 IF/THEN Thursday video series1:45 If you own a business, you're in sales2:00 Example of someone who thinks they don't have to sell BUT THEY'D BE WRONG2:40 Flipping the NEGATIVE CONNOTATION of SALES3:05 An example of sales without feeling like you're selling3:23 Referrals as a way of selling without feeling icky4:30 Instead of focusing on...2021-07-0611 min
Simple Sense for Small BusinessBusiness Documents You Should Have at Your Fingertips AT ALL TimesIf you own a business, there are certain Business Documents You Should Have at Your Fingertips AT ALL Times! And not because we said so but there are many reasons that pop up that would call for you to know vital aspects of your business. TIMESTAMPS:0:00 What's vital to your business operations?0:50 Background on why we feel compelled to share this oversight of many business owners1:25 What happens when you don’t have items in a moment’s notice1:56 Our finding with the business loan process2:35 List of vital documents. Can you g...2021-06-2912 min
Simple Sense for Small BusinessSaying I DON'T KNOW is Less Stress and More Money for Business OwnersNot knowing may seem stressful but how you handle expressing yourself is key with customers, prospects and co-workers. Creating a culture to learn and uncover new information will aid in everyone LEARNING and gaining respect. This will help to experience less stress to make more money.TIMESTAMPS include:0:00 Saying silly things to avoid saying I DON'T KNOW1:50 Seeming credible to avoid saying I DON'T KNOW2:05 When you become more confident saying I DON'T KNOW2:30 REASONS people say I DON'T KNOW3:00 Real example of customer service background3:30 Examples from 30+ years in...2021-06-2211 min
Simple Sense for Small BusinessThe Pros and Cons of Accountability for Your Small BusinessPros and Cons of Having Accountability Strategies in Your Business. TIMESTAMPS:0:00 Pros and Cons0:25 Is Accountability scary or empowering3:15 How can you be accountable to yourself and your business6:55 Wealth & Hellness segment9:26 Pleasure & Profits segment60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.2021-06-1510 min
Simple Sense for Small BusinessHow to Respond to Disgruntled Customers | Are They Always Right?How to respond to disgruntled customers involves a few consideration including the timing of when to communicate with them. Customers may not always be right even though they expect a level of service to their satisfaction. How one manages their response is a choice. Sometimes we have to look at ourselves (as a business owner) to know how we MANAGE REJECTION when you're dealing with an ornery customer. Avoidance is not a strategy and could exacerbate a delicate situation when the customer just needs to know you are present and empathetic.When you (customer) hire someone and u...2021-06-0810 min
Simple Sense for Small BusinessSetting up Your Business for Customer Satisfaction | Testing Your Product or ServiceAs a business owner, setting up Your Business for Customer Satisfaction includes testing how a prospect and customer experiences your prodcut or service. Sometimes we're too close to our own business and offerings. Experimenting with how a customer experiences your products and services helps to see the finer details.2021-06-0407 min
Simple Sense for Small BusinessBuilding a Business you Love | Attracting Clients you Don't HateIt's hard when you're building a business you love so how do you attract client you love too???Timestamps:0:00 Resolving problems more efficiently0:15 Being selective before you have to0:35 Wanting to work which is where the mistakes are made0:49 Recognizing red flags with problem prospects0:55 Catch 22: Need customers to learn & develop triggers to know who is not a prospect1:05 Develop standards and processes to select ideal clients1:30 Quadrupling income when you're broke1:50 Corporate downsize2:07 Inspiration from a bad client2:30 IGNORANCE is not an excuse for business...2021-06-0406 min
Leaders of LifestyleTrevor Curran & Linda Rey | SMALL BIZ ENTREPRENEURSWe have Trevor Curran and Linda Rey of Aurora Consulting with us to break down who they are, and what it is they do at Aurora Consulting. https://auroraconsulting.biz2021-03-021h 12
Bella In Your Business: Pet Sitting and Dog Walking PodcastEpisode 221: Will My PPP Loan Be Forgiven?Many of you have gotten a PPP Loan with hopes that it would be forgiven. Currently, the 28 weeks have passed and you might have started to see some people starting to say my loan was FORGIVEN. What is this all about and how can you do the same?
This week, I moved my regularly scheduled content around to get you this time-sensitive topic. I reached out to Linda and Trevor who have over 60 years of experience combined in the financial services industries. Linda Rey has owned, bought, and sold a business, and Trevor has managed multiple businesses. They have seen w...2020-12-1026 minPodcasts Archives | Pet Sitting Business CoachingEpisode 221: Will My PPP Loan Be Forgiven?Many of you have gotten a PPP Loan with hopes that it would be forgiven. Currently, the 28 weeks have passed and you might have started to see some people starting to say my loan was FORGIVEN. What is this all about and how can you do the same?
This week, I moved my regularly scheduled content around to get you this time-sensitive topic. I reached out to Linda and Trevor who have over 60 years of experience combined in the financial services industries. Linda Rey has owned, bought, and sold a business, and Trevor has managed multiple businesses. They have seen w...2020-12-1026 min
Bella In Your Business: Pet Industry Business PodcastEpisode 221: Will My PPP Loan Be Forgiven?Many of you have gotten a PPP Loan with hopes that it would be forgiven. Currently, the 28 weeks have passed and you might have started to see some people starting to say my loan was FORGIVEN. What is this all about and how can you do the same?This week, I moved my regularly scheduled content around to get you this time-sensitive topic. I reached out to Linda and Trevor who have over 60 years of experience combined in the financial services industries. Linda Rey has owned, bought, and sold a business, and Trevor has managed multiple businesses. They have s...2020-12-1026 min