Shows
North Star LeadersPrinciple Playbook with Robert WahbeCan company culture be engineered as intentionally as a product roadmap - and should it be? In this episode, Lindsay sits down with Robert Wahbe, CEO of Highspot, to explore how purposeful leadership, clear guiding principles, and a bias toward action fuel both performance and purpose. Robert shares how Highspot created a culture that values speed, detail, and humanity - and why having more values, not fewer, might be the secret to making them stick.
You’ll hear them discuss:
How Highspot built its culture through 11 guiding principles - and why quantity matters
Wh...2025-06-2424 min
North Star LeadersAligned Incentives with Kakul SrivastavaWhat does it really mean to build a business where purpose and profit don’t just coexist—but actively fuel each other? Can you scale without selling out, especially in a creative industry being disrupted by AI? In this episode, Lindsay speaks with Kakul Srivastava, CEO of Splice, a leading platform used by music creators worldwide. Drawing from her experience at values-driven companies like Flickr and GitHub, Kakul shares how she leads with clarity, protects artistic integrity in the age of AI, and makes space for creativity in both product and culture. This conversation explores what it really takes to b...2025-06-1726 min
North Star LeadersScaling Smart with Joe DavyIs being the smartest person in the room holding you — and your business — back? What if the biggest leadership flex isn’t personal brilliance, but building a team that outshines you? In this episode of North Star Leaders, Lindsay Pedersen sits down with Joe Davy, CEO of Banzai — a high-growth SaaS company giving marketers AI-powered “superpowers” through tools like Demio, OpenReel, and Create Studio. Joe opens up about his evolution from an ambitious solo founder to a leader who believes the smartest move is surrounding yourself with people who are better than you. From organizational behavior to AI-driven marketing, Joe shares c...2025-06-1024 min
North Star LeadersEnduring Vision with Jennifer HeilWhat if Olympic-level care wasn’t just for athletes—but for every woman navigating midlife health? In this energizing episode, Lindsay speaks with Olympic gold medalist turned tech entrepreneur Jennifer Heil, founder and CEO of Rya Health. From standing at the top of a ski slope under global pressure to building a health platform set to revolutionize women's care, Jenn shares the mindset shifts and lived experiences that fuel her mission. They talk resilience, redefining success, and how AI can unlock a more empowered healthcare future for women everywhere.
You’ll hear them discuss:
• Courageous decision-m...2025-06-0329 min
North Star LeadersCategory Creation with Doug WinterWhat if sticking to your guns—not chasing the buzz—was the boldest, and most successful, strategy of all? In this episode of North Star Leaders, Lindsay talks with Doug Winter, CEO and co-founder of Seismic, the category-defining sales enablement platform. Doug shares what it takes to build something enduring in a world obsessed with fast wins—revealing why commitment, clarity, and consistency are more than just leadership traits; they’re competitive advantages. Whether you're creating a category, scaling a team, or building a brand that customers swear by, this conversation will recalibrate your view on what sustainable success really l...2025-05-2728 min
North Star LeadersDesigning Impact with Debbie SterlingCould a unicorn pillow or a spinning toy change the face of the tech industry? In this episode, Lindsay Pedersen talks with Debbie Sterling, founder and CEO of GoldieBlox, about how a simple idea to get more girls into engineering turned into a multimedia movement. Debbie shares the story behind building a brand that challenges gender stereotypes in toys, the decision to grow as a for-profit business, and what it takes to stay playful and purposeful as a leader. This is a conversation full of insight, honesty, and practical inspiration for anyone building something with heart.
You'll...2025-05-2027 min
North Star LeadersOwnership Culture with Colin ZimaHow can the way you treat your customers radically change your company's success? And, more importantly… What happens when customers become your partners, not just transactions? In this episode of North Star Leaders, Lindsay sits down with Colin Zima, CEO of Omni, to dive into what it takes to build a company where transparency, trust, and real partnerships drive everything. Colin shares his thoughts on leadership, the power of treating customers like true collaborators, and why a culture of openness and authenticity can set you apart in a crowded market.
You’ll hear them discuss:
High...2025-05-1326 min
North Star LeadersCultural Fidelity with Craig McLuckieWhat if your company’s culture is actually holding you back? Would you have the courage to change it — even if you were the one who built it? In this episode of North Star Leadership Podcast, Lindsay talks with Craig McLuckie - co-founder and CEO of Stacklok. They explore what it really means to lead — especially when it means rethinking your own assumptions. Craig brings a rare blend of technical depth, operational wisdom, and honest self-awareness as he unpacks how to build resilient, reality-based organizations in a fast-changing world. This is a candid, unvarnished take on leadership, culture, and how to...2025-05-0630 min
North Star LeadersTranslating Complexity with Heidi BullockIs complexity in your messaging keeping your business from scaling? Does it feel like your messages are getting lost? In this episode of North Star Leaders Podcast, Lindsay sits down with Heidi Bullock, CMO of Tealium, to explore the human psychology behind great marketing—and why simplification might just be the most underrated power move in business. From her beginnings in molecular biology to leading marketing at a top customer data platform, Heidi shares what it takes to translate complexity into clarity, both externally with customers and internally with cross-functional teams.You’ll hear us d...2025-04-2931 min
North Star LeadersListen Up with Joe LevyHow much do you really listen to those around you, and how much could you be missing? In this episode of North Star Leadership Podcast, Joe Levy joins Lindsay Pedersen and shares deep insights on leadership, the challenges of leading in a tech-driven world, and the underestimated power of simply listening. With years of experience navigating complex organizations and projects, Joe offers practical advice on how we can improve our leadership approach by embracing empathy and curiosity.You’ll hear them discuss:
The value of listening more than speaking: Joe highlights the importance of...2025-04-2227 min
North Star LeadersBreaking Barriers with Jordan TiganiAre you wasting the power of your own laptop? For years, we've been conditioned to think that serious computing happens in the cloud while our local machines sit idle. But what if that’s outdated thinking? In this episode of the North Star Leadership Podcast, Jordan Tigani, CEO and co-founder of MotherDuck, joins Lindsay Pedersen and challenges conventional wisdom on cloud computing, marketing, and leadership. He shares hard-won lessons from his time at Google, the reality check he got in the startup world, and why scaling a company is as much about people as it is about technology.2025-04-1527 min
North Star LeadersResilient Adapting with Tushar GargHow do you maintain focus, resilience, and energy as a leader through the highs and lows of entrepreneurship? Tushar Garg, co-founder of Fly Homes, shares his leadership journey and insights on navigating challenges, trusting your instincts, and building daily habits for success. From handling "wartime" and "peacetime" mindsets to surrounding yourself with a strong team, Tushar provides actionable advice for building mental fortitude and staying grounded in your mission. His experiences will leave you with practical tools to become a more resilient and purposeful leader.Key Takeaways:
Navigating the "wartime" and "peacetime" mindset...2025-04-0823 min
North Star LeadersDecision Power with Jennifer NucklesWhat if the biggest obstacle to innovation isn’t competition—but slow decision-making? Is slow decision making holding you back? In this episode of North Star Leadership, Lindsay Pedersen sits down with Jennifer Nuckles, Chairperson & CEO of R-Zero, to explore what it takes to lead across industries—from CPG to gaming, fintech, and health tech. Jennifer shares hard-won lessons on risk-taking, moving fast, and why leading with influence beats leading with authority. Whether you're a brand strategist, executive, or aspiring CEO, this conversation is packed with insights on navigating leadership at every level.Key Takeaw...2025-04-0130 min
Shopify Happy HourSoda with a Spark: Unleashing Perfy’s Mood Boost with Founder Vasa MartinezThis episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive marketing tactics.Get ready to discover: ✅ The secret to forging rock-solid manufacturer partnerships✅ Using organic social to attract distributors and retailers✅ Winning strategies for blending D2C hustle with retail success✅ Tools and platforms to move product early...2025-03-1439 min
The Amelia ProjectKing Arthur (537 AD)"He came concealed, but he hath now revealed his true identity! Kneel for the mighty King Arthur!"Behind the Scenes video for this episode here!The Amelia Project is a production of Imploding Fictions.This episode featured Alan Burgon as The Interviewer, Hemi Yeroham as Kozlowski, Owen Lindsay as Big Jim, Patrick Lamb as Gavin, Anne Weiner as the barmaid, Anne Marie Sheridan, Beus Lunaire, Lara Bozkurt, Nicola Ségur and Torgny G. Aanderaa as villagers, Jordan Cobb as Jackie Williams and Erin King as Mia Fox.The episode was written b...2025-02-2848 min
Turn Downtime Into Storytime With Full AudiobookPseudoscience: An Amusing History of Crackpot Ideas and Why We Love Them Audiobook by Lydia KangListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 789156
Title: Pseudoscience: An Amusing History of Crackpot Ideas and Why We Love Them
Author: Lydia Kang, Nate Pedersen
Narrator: Hillary Huber
Format: Unabridged
Length: 09:00:00
Language: English
Release date: 02-18-25
Publisher: Hachette Book Group USA
Genres: History, World, General Comedy
Summary:
A rollicking visual and narrative history of popular ideas, phenomena, and widely held beliefs disproven by science.
The Bermuda Triangle. Personality tests. Ghost hunting. Crop circles. Mayan Doomsday. What do all these have in common? None can quite live up the rigor of actual facts or science...2025-02-189h 00
North Star LeadersIntentional Choices with Lyn BaranowskiWhat if the key to long-term business success isn’t just about strategy or product—what if it's about the people you choose to surround yourself with? In this episode of the North Star Leaders Podcast, Lindsay Pedersen speaks with Lynn Baranowski, CEO of Avalyn Pharma, about leading a purpose-driven company in the biotech and pharma industry. Lynn shares her journey of navigating a complex industry while prioritizing mission-driven work that impacts patients’ lives. She reflects on how making intentional choices about team dynamics and leadership has a profound impact on both the company’s trajectory and her own personal...2024-12-1721 min
North Star LeadersHumanized Branding with Jessica ShapiroWhat happens when marketing stops being just about transactions and becomes a true driver of brand loyalty and business growth? In this episode, Lindsay Pedersen dives into the world of marketing with Jessica Shapiro, CMO at LiveRamp, to uncover how businesses can create meaningful connections with customers while delivering measurable value.You’ll hear them discuss:
The human side of marketing where understanding people—both customers and team members—and drives Jessica’s success as a marketing leader.
The similarities and differences between marketing to businesses and consumers, from sales cycles to customer relationships.
Learn how LiveRamp...2024-12-0924 min
North Star LeadersCrafting Stories with Erika ShafferHow do you craft a story that resonates with both investors and customers? In this episode of North Star Leadership podcast, Erika Shaffer - a Director for Strategic Communication for Madrona Venture Group, shares her insights on the art of storytelling in business. She highlights the importance of tailoring the narrative for different audiences—investors versus customers—and the key role of authenticity and empathy in making a lasting impact.
Storytelling for investors often focuses on trends, technology, and potential returns, with AI being a recurring theme.
When communicating to customers, the focus shifts to the value they will...2024-12-0327 min
Financially Ever After WidowhoodCrafting Stories with Erika ShaferHow do you craft a story that resonates with both investors and customers? In this episode of North Star Leadership podcast, Erika Shafer - a Director for Strategic Communication for Madrona Venture Group, shares her insights on the art of storytelling in business. She highlights the importance of tailoring the narrative for different audiences—investors versus customers—and the key role of authenticity and empathy in making a lasting impact.Key Insights
Storytelling for investors often focuses on trends, technology, and potential returns, with AI being a recurring theme.
When communicating to customers, the focus shifts to t...2024-12-0327 min
North Star LeadersLeadership Superpowers with Court LorenziniWhat’s the one thing you do better than anyone else? And how can understanding this unique strength transform the way you work and lead? In this episode of North Star Leadership Podcast, Lindsay Pedersen sits down with Court Lorenzini, past CEO of Docusign, to explore the concept of “superpowers” and their critical role in personal and professional success.Court shares his journey of creating a framework for identifying these innate strengths, offering practical advice for leaders and teams striving to unlock their full potential.
Defining your superpower: Discover the unique skill or talent that sets you ap...2024-11-2627 min
North Star LeadersEnduring Brands with Cammie DunawayHow do you create a brand that stands the test of time? In this episode of North Star Leaders, Lindsay Pedersen sits down with Cammie Dunaway, CMO of Duolingo and Yahoo, among other Hall of Fame companies, to discuss what it really takes to build a lasting brand. They dive into the key moments of Cammie’s career and the lessons she’s learned, from navigating career phases to understanding the critical role CEOs play in shaping their company’s brand. Plus, they talk about why long-term brand value is crucial for businesses looking to thrive beyond short-term performance metric...2024-11-1926 min
North Star LeadersStorytelling in Startups with Greg GottesmanWhat’s the secret to pitching a compelling business idea? In this episode of North Star Leaders, Lindsay Pedersen talks with Greg Gottesman, co-founder of Pioneer Square Labs (PSL), about the art of storytelling in startups, using AI to scale businesses, and the journey of transforming ideas into thriving companies. They also explore Greg's transition from venture capital to the startup world, sharing insights on building companies and the transformative role of AI in business.
Storytelling as Strategy: Greg emphasizes the importance of a clear, engaging narrative to captivate investors, customers, and team members from th...2024-11-1229 min
North Star LeadersEquity in Practice with Maria ColacurcioWhat challenges do leaders face in fostering a culture of collaboration and accountability in today’s diverse workplace? In this episode, Lindsay Pedersen sits down with Maria Colacurcio, CEO of Syndio, to delve into the evolving dynamics of leadership and workplace culture. They explore Maria's insights on creating equitable workplaces and the vital role of transparency in leadership. They discuss the power of vulnerability in leadership, particularly in the context of admitting failures. Maria encourages us to view mistakes not as failures but as essential opportunities for growth and development.
Equity in the Workplace: Maria shares her...2024-11-0535 min
North Star LeadersLeadership in Startups with Aviel GinzburgWhat does it take to lead a startup through rapid growth while maintaining innovation and cultural integrity? In this episode of North Star Leaders, Lindsay Pedersen interviews Aviel Ginzburg, Partner at Founders' Co-op and co-founder of Simply Measured, to uncover the unique challenges founders face as they scale their companies. They explore the balance between innovation, leadership, and securing investment, with Aviel sharing his journey from entrepreneur to venture capitalist and offering insights on building impactful companies in a fast-paced tech landscape.Listen as they discuss:
Founder’s Journey: Aviel re...2024-10-2929 min
North Star LeadersLeadership Duality with Todd OwensWhat happens when creation meets purposeful leadership in a startup environment? In this engaging episode, Lindsay Pedersen interviews Todd Owens, CEO of Kevala, a healthcare scheduling software. They delve into the duality of leadership and management, discussing how purpose-driven leadership can generate economic value while fostering a positive workplace culture. Todd emphasizes the significance of clear direction and team empowerment, highlighting the unique challenges and opportunities within the healthcare industry.Hear Todd and Lindsay discuss:
Creating vs. Leading: Todd shares his passion for building teams in startup environments, finding fulfillment in defining company...2024-10-2232 min
North Star LeadersEntrepreneurial Impact with Mike FridgenWhat drives entrepreneurs to persist through the toughest challenges? Mike Fridgen, CEO of Madrona Venture Labs, joins Lindsay Pedersen on North Star Leaders Podcast to explore the dynamics of purpose-driven businesses and the importance of deeply connecting to the problem you're solving. They discuss how purpose fuels economic value, how mission-driven founders can navigate market shifts, and the balance between personal passion and the high-growth demands of venture-backed companies.You will hear Lindsay and Mike talk about:
Mission-Driven Leadership: Mike emphasizes that successful founders are deeply connected to the problem...2024-10-1530 min
North Star LeadersEmpowering with Facts with Poppy MacDonaldWhat happens when the mission to empower with facts is paired with the challenge of reaching those who need it most? In this insightful podcast episode, Lindsay Pedersen interviews Poppy MacDonald, CEO of USA Facts, about the power of non-partisan data, navigating uncertainty, and maintaining work-life balance. Poppy highlights the importance of delivering clear, unbiased information to the public, emphasizing that USA Facts is funded to serve people, not generate revenue. The conversation explores how data can shape public understanding, the unpredictability of the future, and the importance of intentional routines to recharge and stay focused.2024-10-0836 min
North Star LeadersBe Polarizing with Dan ShapiroWhat happens when leaders are too afraid to take bold, polarizing actions? In this episode, Lindsay Pedersen interviews Dan Shapiro, CEO and author of Hot Seat, about the complexities of leadership, decision-making, and strategy in today’s business landscape. Dan delves into how leaders can balance decisiveness with inclusivity, why polarizing strategies often lead to better results, and how to empower teams without losing accountability. Drawing on both his business experience and personal life, Dan shares key insights into leadership that parallel the challenges of parenting, highlighting the importance of values-driven inspiration and fast, effective decision-making....2024-10-0134 min
Financial ClarityDifferentiating Your Business: The Power of a Strong Brand With Lindsay PedersenLindsay Pedersen is the Founder and Brand Strategist at Ironclad Brand Strategy, a company that partners with CEOs to create rigorous and focused brand strategies, making the brand a powerful North Star for organizational growth. She is the author of the best-selling book Forging an Ironclad Brand: A Leader’s Guide and an advisor to several companies, from startups to national corporations, including Duolingo, Starbucks, and IMDb. With a background as a P&L owner at Clorox, Lindsay brings a disciplined, growth-oriented approach to brand building, helping businesses increase their value with clarity and intention. In this ep...2024-09-0348 min
The Amelia ProjectRocco (1507)"My story… well… I think most of that is written on my face."A mysterious hooded figure enters a humble cobblers workshop in Florence. But it is no ordinary cobblers shop... it is a front for a death faking agency. And the hooded figure? Listen to find out his true identity!The Amelia Project is a fiction podcast by Imploding Fictions.This episode features Alan Burgon as The Interviewer, Nathan Peter Grassi as Rocco, Hemi Yeroham as Kozlowski and Torgny G Anderaa, Benjamin Noble, Thomas Crawley, Patrick Lamb, Tom Middler, Peter Steele and Owen...2024-08-1645 min
North Star LeadersPurpose and Integrity with Jenny Xia SpradlingJenny Xia Spradling is the co-CEO of Freewill, an online software company revolutionizing estate planning and charitable giving. With a background in math competitions, Jenny brings a unique perspective to the intersection of social impact and economic success. Under her leadership, Freewill has helped nearly one million Americans complete their estate planning and committed almost $10 billion to charity. Jenny's commitment to values like courage, joy, kindness, and focus has shaped Freewill's inclusive culture and mission-driven approach.You’ll hear Lindsay and Jessica discuss:
Early establishment of values is crucial: Defining values early on he...2024-07-0928 min
North Star LeadersLong-Term Focus with Bill RichterWhat happens when the intense focus on solving a specific problem is paired with a clear understanding of what not to do? In this thought-provoking podcast episode, Lindsay Pederson interviews Bill Richter, CEO of Qumulo, about the power of long-term thinking, customer partnerships, and the importance of focus in business. Bill emphasizes the value of creating enduring customer relationships by staying true to the company's mission and not diluting efforts by trying to do everything. The conversation delves into the challenges of maintaining focus, the significance of trust in building a brand, and the necessity of clarity in driving...2024-07-0227 min
North Star LeadersHumanizing Your Brand with Kirby WinfieldWhat does it take for a venture capitalist to build a successful brand strategy that resonates with founders and investors alike? In this episode, host Lindsay Pedersen sits down with Kirby Winfield, the founding general partner at Ascend, to explore the importance of defining and embodying a brand identity in the world of venture capital. Kirby shares insights on the value of authenticity, problem-driven processes, and the power of being intentional in shaping a brand that stands out in a competitive market.
Define Your Brand Early: It's crucial to define your brand early on to...2024-06-2529 min
The Amelia ProjectWill (1596 to 1600)"We are something in the business of theatre ourselves..."The tale resumes in Elizabethan England... With the Bard experiencing a historic stretch of writer’s block, how can his ghostwriters escape their impossible job?Take your seats at the Globe Theatre and disover the real story behind Shakespeare's plays.Don't want to wait for the next episode? Consider becoming a patron or subscribing on Apple Podcasts to get early access, listen without ads, and get bonus episodes!The Amelia Project is created by Philip Thorne and Oystein Brager and is a pr...2024-06-2149 min
North Star LeadersDemocratizing AI with Carole OffredoCarole Offredo is the Chief Marketing Officer (CMO) at Dataiku, a leading end-to-end platform for everyday AI. With over eight years of experience in the tech industry, Carole is passionate about democratizing AI and empowering individuals to harness its potential. She has a strong belief in the power of collaboration and transparency, driving her to create impactful marketing strategies that align with Dataiku's vision of making AI accessible to everyone. In this episode, Carole shares why there is power in understanding AI.
Belief in the Vision: Believing in the product and vision you're working for...2024-06-1831 min
North Star LeadersEssence of Brand with Adriana Gil MinerAdriana Gil Miner, the CMO at Iterable, brings a wealth of experience and passion to the world of marketing. With a background that spans industries like financial services and tech, Adriana's unique perspective on brand building and customer experience shines through in her work. Known for her dedication to creating joyful experiences and building emotional connections between brands and people, Adriana's insights on marketing strategy and the evolving landscape of the tech industry are both enlightening and inspiring.Brand is more than just a logo or advertising: It is about who you are as...2024-06-1136 min
North Star LeadersParadoxes in Leadership with Elena DonioElena Donio is a seasoned leader with a wealth of experience in the tech industry. As the former CEO of Axiom and President at Concur, she played pivotal roles in driving growth and innovation. Elena's expertise extends to advising and serving on the boards of companies like Twilio, Benchling, Databricks, Contentful, and PayScale. With a passion for mentoring the next generation of talent, Elena's career has been marked by a commitment to authenticity, leadership, and creating meaningful impact on the next generation.You'll hear Lindsay and Elena discuss:Embrace Paradox in Leadership: Managing through paradox...2024-06-0430 min
North Star LeadersBuilding for Durability with Barry PadgettBarry Padgett, CEO of Amperity, is a seasoned executive with a proven track record in leading innovative companies like Stripe and SAP Concur. His genius lies in driving transformative business strategies and creating new categories in the customer data unification space. Barry's focus on better data, better results exemplifies his commitment to delivering audacious economic value while staying true to a distinctive purpose.You’ll hear Lindsay and Barry discuss:Importance of having a North Star: Having a clear guiding principle, like "better data, better results," helps in making tr...2024-05-2829 min
North Star LeadersData, Intuition, and Marketing with Elissa FinkElissa Fink, former CMO of Tableau, led the company from its startup phase through its IPO and beyond. With a focus on helping people see and understand data, she emphasized the importance of human connection in marketing. Elissa's expertise extends to advising tech companies and serving on boards for companies like Intellimize, Pantheon Platforms, and Cumulo. Her passion for creativity, collaboration, and brand strategy has made her a respected leader in the industry.You'll hear Lindsay and Elissa discuss:Using data and intuition in marketing: Marketers should utilize both...2024-05-2138 min
North Star LeadersEmpower via Focus with Frank MycroftFrank Mycroft is the CEO of Booster, a company providing energy delivery and logistics solutions for decarbonizing last-mile delivery. With over eight years of experience, Frank has led Booster in its mission to eliminate the need for traditional gas stations and bring mobile energy solutions to the world. When leading his team, he focuses on increasing velocity, raising the bar, and narrowing the focus to drive excellence and innovation. Frank's dedication to sustainability and efficiency has positioned Booster as a leader in the energy delivery industry.
Great leaders excel at saying no to most things...2024-05-1434 min
North Star LeadersPurpose and Integrity with Jessica RolphJessica Rolph is the CEO of Lovevery, an early learning platform that offers stage-based information for parents and products for children. With a background in brand strategy and a passion for helping children reach their fullest potential, Jessica leads Lovevery in providing tools for intentional play and connection between parents and children. Her dedication to creating meaningful learning experiences for children during their crucial developmental stages has made her a respected leader in the early childhood education space. Connect with Jessica on LinkedIn at https://www.linkedin.com/in/jessica-rolph-4b86ba/You’ll he...2024-05-0730 min
North Star LeadersBlack Licorice Cultures with Xiao WangXiao Wang is the co-founder and CEO of Boundless Immigration, a technology company that assists immigrants in navigating their immigration journey. With a background at Amazon, Xiao has honed his leadership skills to create a purpose-driven organization. Under his leadership, Boundless has served tens of thousands of immigrants annually, receiving countless positive feedback and testimonials. Xiao's focus on values, culture, and decision-making has led to the development of a successful and impactful company. Connect with Xiao on LinkedIn at https://www.linkedin.com/in/xiaowang1/You’ll hear Lindsay and Xiao discuss:2024-04-3033 min
North Star LeadersEvolution of Digital Commerce with Raj De DattaRaj De Datta is the CEO and co-founder of Bloomreach, a leading software platform for digital commerce experiences. He is a multiple-time entrepreneur and bestselling author of The Digital Seeker. Raj is known for challenging the status quo and operationalizing company values to drive continuous improvement. With a focus on seeker-centric experiences, he emphasizes the importance of mission-driven leadership in the digital world. A growth mindset characterizes Raj's leadership style, prioritizing energy optimization and a commitment to being a Day Zero leader.You’ll hear Lindsay and Raj discuss:
Embrace a...2024-04-2331 min
Welcome To My Black ParadeInterview With Stephen PedersenStephen Pedersen shares his upcoming book, “The Epic Of Gnosis” and shares his spiritual journey with writing it.2023-12-3146 min
North Star LeadersThe Economic Power of a Brand with Tarang AminTarang Amin is the Chairman and CEO of e.l.f. Beauty, a cosmetics company he took public in 2016. He previously served as CEO of Schiff Nutrition and has over 30 years of experience in the consumer products industry. Under his leadership, e.l.f. has grown into a digital-first cosmetics powerhouse while staying true to its roots of providing prestige quality at accessible price points. You’ll hear Lindsay and Tarang discuss:
Brand builds economic value by increasing pricing power, enabling premium salaries, driving higher sales per employee, and generating significant goodwill value.
Clear...2023-12-1931 min
North Star LeadersMission-Driven Entrepreneurship with Kristen HamiltonKristen Hamilton is a seasoned tech founder and CEO. As the co-founder and CEO of Koru, she played a pivotal role until its acquisition in 2019. Currently serving as General Manager with Enjoy the Work, Kristen is dedicated to helping founders evolve into great CEOs. She has over 25 years of experience in building and running companies, and brings a unique blend of expertise and empathy to her advisory role. She has a deep commitment to impact-driven entrepreneurship. You’ll hear Lindsay and Kristen discuss:
The impact-driven nature of Kristen’s work and the deep conne...2023-12-1231 min
North Star LeadersBalancing Tradition and Innovation with Charlie ColeCharlie Cole is the CEO of Tribute Technology, a leading provider of software solutions for the funeral industry. His leadership experience includes roles such as CEO of FTD, Chief eCommerce Officer at Samsonite, and Chief Digital Officer at Tumi. He embraces a leadership style rooted in transparency and a commitment to driving positive change. This approach involves blending the best of the past with innovative strategies, ensuring that his teams evolve and thrive in the evolving business landscape. You’ll hear Lindsay and Charlie discuss:
The key to successful leadership, according to Charlie, is...2023-12-0532 min
North Star LeadersStewarding Trust with Leigh McMillanLeigh McMillan is the CEO of Whitepages. She has a diverse professional background that includes roles in politics and Major League Baseball. As the CEO of Whitepages, she has helped to steer the company into the new era of data and technology. Leigh is not only a seasoned executive but also a winemaker and co-owner at Welcome Road Winery in Seattle. She joins Lindsay Pedersen to explore insights into leadership, building a strong company culture, and the challenges of leading a brand with high awareness and trust. You’ll hear Lindsay and Leigh discuss:
...2023-11-2829 min
North Star LeadersOperationalizing the North Star with Clayton LewisClayton Lewis has over three decades of experience launching and scaling early-stage companies. His impressive track record includes leading two companies, Onvia and HouseValues, to public offerings and serving as a general partner at Maveron. He co-founded Arivale in 2014, and served as its CEO. He currently advises CEOs and is a member of the Board of Trustees for Harborview Medical Center. Clayton is recognized for his expertise guiding purpose-driven leaders toward creating audacious economic value while staying true to their purpose. You’ll hear Lindsay and Clayton discuss:
Clayton’s focus shifted from passi...2023-11-2134 min
North Star LeadersMission-First Leadership with Robbie CapeRobbie Cape is the co-founder and CEO of Mt. Joy, a mission-driven restaurant aiming to demonstrate that profitability and positive impact can coexist. Having previously served as CEO and co-founder of both 98point6 and Cozy, Robbie has dedicated his career to building mission-driven businesses that transcend traditional boundaries. He envisions a world where restaurants not only serve exceptional food but also prioritize the well-being of the planet, animals, and every participant in the supply chain. You’ll hear Lindsay and Robbie discuss:
Mt. Joy is a mission-first restaurant committed to proving that a pro...2023-11-1433 min
North Star LeadersFrom Data to Direction with Allison ArzenoAs CEO of Assurance IQ, Allison Arzeno is at the forefront of harnessing technology to make a tangible difference in people's lives. Under her leadership, Assurance IQ has focused on its mission to improve and protect personal financial well-being of underserved consumers. She believes that data can be an equalizer in society.Episode Highlights:
Data science lays the foundation for innovative solutions, by gathering opinions and trends over time. Assurance IQ employs data to pinpoint consumer needs. This approach has enabled them to tailor personalized insurance recommendations, especially for underserved consumers.
Assurance's North...2023-11-0727 min
North Star LeadersLeadership, Values and Culture with Zack RosenZack Rosen is the co-founder and CEO of Pantheon Platforms, the leading WebOps platform. With a background in computer science and a passion for innovation, Zack’s North Star is to innovate and protect the open web, ensuring a balance of power and freedom in the digital space. As a purpose-driven leader, Zack emphasizes the importance of autonomy and fulfillment in his career, paralleling the values ingrained in Pantheon's mission.You’ll hear Lindsay and Zack discuss:
Zack shares the joy and fulfillment from working with a close-knit team on important problems. In t...2023-10-3127 min
North Star LeadersPrioritizing Purpose with Yoko MiyashitaYoko Miyashita is a prominent figure in the cannabis industry, serving as the CEO of Leafly, a leading online platform dedicated to cannabis information, education, and connecting consumers with licensed retailers and brands. With a passion for both business and purpose-driven leadership, Yoko brings a wealth of experience and insights to the industry. In her role as CEO, she has addressed challenges related to legal status, limited access to banking services, and the dynamic nature of the cannabis industry.You’ll hear Lindsay and Yoko discuss:
Establishing a cannabis news arm is crucial to...2023-10-2434 min
North Star LeadersCrafting Culture and Excellence with Rajeev SinghRajeev Singh is the CEO of Accolade, a healthcare technology company that provides personalized, technology-enabled solutions to improve the healthcare experience for individuals. Accolade's platform aims to simplify and streamline healthcare navigation, making it easier for individuals to access the right care and resources.In this episode, you’ll hear Lindsay and Rajeev discuss:
Rajeev's favorite aspect of his work is building teams and fostering a positive culture within Accolade.
Fostering a collaborative environment is a key driver of organizational success, according to Rajeev. He believes that success is closely linked to having the right culture and attracting ind...2023-10-1726 min
North Star LeadersBanking on Trust with Matt OppenheimerMatt Oppenheimer is a prominent figure in the world of finance and technology. He is best known as the co-founder and CEO of Remitly, a digital financial services provider that has made significant strides in the fintech industry. With a passion for leveraging technology to solve real-world problems, Matt has played a pivotal role in the company's journey from startup to becoming a publicly traded entity.You’ll hear Lindsay and Matt discuss:
Maintaining focus is essential for success. This means concentrating time, resources, and energy on the most important tasks and goals, and avoiding distractions. Th...2023-10-1027 minNorth Star LeadersIntroducing the North Star Leaders PodcastAs a leader, how do you know where to focus? When there are a hundred possibilities, how do you direct your time, your team, your budget, your emotional energy? And - how do you step back and consider the longer term? How do you set conditions for the business to create value not just now, but for years and decades? How do you dance the tension between creating economic value now, while also serving a noble purpose?If you wonder about these things, then this podcast is for you.You’ll hear from growth mindset lead...2023-09-2102 min
The Amelia ProjectHenry Avery (1696)"Not just any old pirate... Henry Avery! The king of the pirates!"The Interviewer and Kozlowski are travelling on a merchant ship, The Honselaarsdijk, from Holland to the Americas. Three days out from their destination, their ship is attacked by another vessel, which is flying the skull and crossbones...This episode features Toby Williams, Alan Burgon, Hemi Yeroham, Julia C. Thorne, Benjamin Noble, Laurence Owen and Torgny G. Aanderaa.It was written by Lindsay Sharman with story editing and direction by Philip Thorne and Oystein Ulsberg Brager, sound design by Eli Hamada Mcilveen a...2023-08-0438 min
The Amelia ProjectMarie Antoinette (1783)"Liberté, égalité, fraternité"Think you know the story of Marie Antoinette, last queen of France before the French Revolution? In this episode we suggest things may not have played out quite the way the history books put it...We invite you to eavesdrop on a secret conversation conducted in 1783 on a beach on the west coast of France.Written by Oystein Ulsberg Brager with sound design by Alexander Danner and music by Fredrik Baden.Story and audio editing by Philip Thorne.Featuring Alan Burgon as The Interviewer, Hemi Yeroham as K...2023-07-2144 min
Communicate for GoodEp 88: Lindsay Pedersen on the brand strategy for goodOn this episode of Communicate for Good, Erica and her guest, Lindsay Pedersen, discuss the difference between brand and brand strategy, and how utilizing brand strategy as an exercise tool can help you achieve clarity about your brand. A few questions posed: Who are you optimizing for?What is it you are really good at bringing that customer? What is our competitive set or your peers are not good at bringing that person?What is your uncommon denominator? They also discuss the many benefits of c...2023-05-1438 min
Social Media Secrets with Rachel Pedersen - The Queen of Social MediaPsychology and data-backed marketing & brand photography - with Lindsay BellLearn more about Lindsay: https://www.tiktok.com/@lccreativeagency https://www.lccreativeagency.com/ If you want more to grow, thrive, and love your business as a freelancer, you’re invited to apply for my freelancer mentorship & mastermind program: www.cliqueforlife.com Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, the leading online university for social media. Join SMU for FREE now...2023-03-0412 min
Renegade Marketers UniteB2B Brands: Cut Those Cognitive Calories! “This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it.” The idea of “cognitive calories” resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen, brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay’s illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand. It’s not to be missed. Tune in! For full show notes and transcripts, visit https://re...2022-11-1836 min
Explore the Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentForging An Ironclad Brand: A Leader's Guide by Lindsay PedersenPlease visithttps://thebookvoice.com/podcasts/1/audiobook/571344to listen full audiobooks.
Title: Forging An Ironclad Brand: A Leader's Guide
Author: Lindsay Pedersen
Narrator: Lindsay Pedersen
Format: Unabridged Audiobook
Length: 8 hours 45 minutes
Release date: March 2, 2022
Genres: Business & Career Development
Publisher's Summary:
Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business su...2022-03-028h 45
Explore the Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentForging An Ironclad Brand: A Leader's Guide by Lindsay PedersenPlease visit https://thebookvoice.com/podcasts/1/audiobook/571344 to listen full audiobooks. Title: Forging An Ironclad Brand: A Leader's Guide Author: Lindsay Pedersen Narrator: Lindsay Pedersen Format: Unabridged Audiobook Length: 8 hours 45 minutes Release date: March 2, 2022 Genres: Business & Career Development Publisher's Summary: Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the bu...2022-03-0205 min
Wake Up with KCAn inspiring actor Joshua Christian Azali shares his passion and more...Joshua Christian Azali is 25 years YOUNG, based in Los Angeles, Coming from a medical field in pursuit to becoming a Physical Therapist, He saw is passion reside elsewhere. Having the 9-5 job seemed stable enough to have and helping people was a fervor he couldn't ask more for. After coming about with numerous classes and encountering many students in his studies, he realized he didn't have the same point of view as they did; they really found their liking in the human body, biomechanics and likewise of the whole medical community. He began to question, is this really something he...2021-11-0139 min
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant#039 Iron Clad Strategy & Growth Marketing with Lindsay PedersenLindsay Pedersen is a brand strategist and author of the best-selling book "Forging an Ironclad Brand." Known for her methodical, framework-driven approach to brand building, Lindsay has advised companies from burgeoning startups to national corporations, both B2C and B2B, including Zulily, Starbucks, IMDb, and Duolingo.
Her background as a P&L owner at Clorox fostered in Lindsay a deep appreciation for using the brand as the North Star for increasing the company’s value. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy, so they can grow their business with in...2021-09-2959 min
Forgive Me!Forgive Amelia - A Triptych: A Boiling Point“The whole thing was senselessly naive.”Forgive Amelia - A Triptych: Episode 3 - AmeliaA three-part mini-season cross-over with The Amelia Project by Imploding Fictions.Read more about The Amelia Project here: https://ameliapodcast.comCAST:
Casey Callaghan as Father Ben
Julia C. Thorne as Alvina
Alan Burgon as The Interviewer
Julia Morizawa as Amelia
Marcus Stewart as Jacob
Lindsay Zana as Roslyn
Additional voices from
Alan Burgon
Torgny G. Aanderaa
Joanna Ginsburg
Bob Raymonda
Adam Raymonda
For Rogue Dialogue Productions:
Written and directed by Jack Marone...2021-09-0527 min
The Changing State of Talent Acquisition#36: Finding Your North Star—How Strong Brands Guide Business Decisions, From Product Design to Talent AcquisitionThis week we welcome Lindsay Pedersen to the podcast. Lindsay spent her early career as a brand manager at Clorox before starting her own brand strategy consulting firm, Ironclad Brand Strategy. Her recent book, “Forging an Ironclad Brand: A Leader’s Guide” provides an accessible overview of what branding is (and isn’t) and offers a multitude of real world examples to demonstrate how strong brands help businesses make better decisions—from product design, to customer experience, to talent acquisition.Topics include: the various meanings and incarnations of “brand,” the concept of brand as a relationship between a company and...2021-03-0249 min
Marketing BS with Edward NevraumontPodcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 2My guest today is Lindsay Pederson, owner and chief strategist of Ironclad Brand Strategy. This is Part 2 of the interview where we dive into how branding actually works to grow a business.As a subscriber-only podcast you will need to subscribe to the a private feed to get it in your podcast player. You only need to do this once. Simple instructions here.Transcript:Edward: This is Marketing BS. This is part two of my interview with Lindsay Pederson. Today, we're going to explore Lindsay’s specialty, branding, and how she app...2020-12-1021 min
Marketing BS with Edward NevraumontPodcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 1Apologizes for the double send yesterday. It seems one of my drafts got sent along with the final briefing. In case you are worried you read the non-final version, here it is again.My guest today is Lindsay Pederson, owner and chief strategist of Ironclad Brand Strategy. These podcasts are usually with a leading CMO, so this one is a little different. I have been very selective in having Lindsay on the show. I would love your feedback on whether you feel having people like Lindsay on from time to time is a good idea, or whether...2020-12-0920 min
DSP Does PodcastingLindsay Lohan and Life LessonsFirst episode of my podcast! I cover some ongoing world/life issues, the pitfalls of social media, and a wild story of when I hung out with Lindsay Lohan.2020-11-2435 min
ContenderCast with Justin HonamanFORGING AN IRONCLAD BRAND :: A LEADER’S GUIDE – PART 2Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen joins Justin to break down the nine criteria for an ironclad brand strategy!2020-10-0830 minContenderCast with Justin HonamanFORGING AN IRONCLAD BRAND :: A LEADER’S GUIDE - PART 1Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders in this episode of the ContenderCast.2020-10-0535 min
The LRB Podcast‘No, I’m not getting married!’Susan Pedersen talks to Joanna Biggs about Shelagh Delaney and her landmark 1958 play, A Taste of Honey.Read Susan Pedersen on Shelagh Delaney in the LRB: https://lrb.me/delaneypodSubscribe to the LRB from just £1 per issue: mylrb.co.uk/podcast20bThe first two clips in this episode are from the 1961 film, the third clip is from The White Bus (1967) directed by Lindsay Anderson, and the fourth clip is from a 1959 interview with Delaney for ITN. Hosted on Acast. See acast.com/privacy for more information.2020-06-0942 min
Pivot with Jenny BlakeWhat It's Like—Two Weeks in to Self-Quarantine in the Seattle Area (Hint: Ditch the Pressure for a Pinterest-Worthy Pandemic Response)While all of us have been adjusting to self-imposed social distancing and quarantine this week under new global guidelines, Lindsay Pedersen had a head start. She and her family live in the greater Seattle area, which was the site of the first major outbreak in the U.S. In this conversation with Lindsey and Dr. Consuelos, we talk about the emotional rollercoaster of the entire family staying home all day, and creative ways to infuse silliness, sanity, and connection. Quick background on both: Lindsay Pedersen is a brand strategist and author of Forging an Ironclad Brand. Dr. M...2020-03-1857 min
Scaling Up Business with Bill Gallagher193: Lindsay Pedersen — Building an Ironclad BrandHow do you get your marketing to work better? How do you know when your messaging is working and how do you optimize it for maximum conversions? If you’re worried about whether your message is hitting home for your customers, chances are you have a branding issue. Lindsay Pedersen is a brand strategist and author. With her growth-oriented approach, she has advised companies like Starbucks, T-Mobile, IMDB, and more on how to hone their brand. Lindsay uses her Ironclad Method to run brands through a rigorous testing process to make sure they stand the tes...2020-03-1147 min
Original Minds™ with Tobias DahlbergIronclad Brand Strategy with Lindsay PedersenIn this episode, I talk to Lindsay Pedersen, brand strategist from Seattle, about what it takes to build your "North Star", i.e. your ironclad brand strategy.Check out Lindsay at www.ironcladbrandstrategy.comSign up for free Simple Ideas For Growth - daily nuggets for helping you grow your brand, business and life.www.thefutureacademy.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tobias.blog2020-02-2835 min
Simplified. By Tobias DahlbergIronclad Brand Strategy with Lindsay PedersenIn this episode, I talk to Lindsay Pedersen, brand strategist from Seattle, about what it takes to build your "North Star", i.e. your ironclad brand strategy.Check out Lindsay at www.ironcladbrandstrategy.comSign up for free Simple Ideas For Growth - daily nuggets for helping you grow your brand, business and life.www.thefutureacademy.com
For free resources and to check out our offerings, go to thesimplecompany.com2020-02-2835 min
The Dov Baron ShowLindsay Pedersen: Forging an Iron Clad BrandLindsay Pedersen: Forging an Iron Clad Brand The intentional leader’s North Star. How Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioural economics, and ancient storytelling. She’s worked with Brands like Starbucks, Clorox, Zulily, T-Mobile, IMDb and burgeoning start-ups. More: http://IronCladBrandStrategy.com ...2020-02-031h 03
Becoming Referable PodcastLindsay Pedersen on Brand StrategyLindsay Pedersen is a brand strategist who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method ™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay is also the author of Forging an Ironclad Brand, A Leader’s Guide. Takeaway [...]
The post Lindsay Pedersen on Brand Strategy appeared first on Becoming Referable.2020-01-0836 min
Amazing Business RadioThe Emotional Brand Experience Featuring Lindsay PedersenShep Hyken interviews Lindsay Pedersen. They discuss strategies for how brands can differentiate themselves by creating authentic, genuine connections with their customers.Top Takeaways:- A brand is its customer experience, and vice versa. The brand and the experience are built on the relationship between a business and its customers.- Advertising and marketing may attract new customers, but it’s rarely the real reason why customers like doing business with a brand. Customers like doing business with companies because of how those companies make them feel.- Many companies focus too much on acquirin...2019-12-3131 min
Better Than Before with Tony RichardsLindsay Pedersen Discusses the Importance of BrandOur podcast is designed to provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before. In this episode, Tony Richards talks with Lindsay Pedersen author of "Forging An Ironclad Brand." Lindsay clarifies what brand is and why it is indispensable for leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices2019-12-1038 min
Lifeselfmastery's podcast I Startups I Venture CapitalForging an iron clad brand with Lindsay PedersenIn this episode, Lindsay talks about the number one secret of brand building and how can one differentiate their brands.2019-12-0132 min
Shareable Guest ClubHow To Build An Iron Clad Brand with Lindsay PedersenAnti-Squishy Iron Clad Brand Strategy2019-11-121h 43
Shareable Guest ClubHow To Build An Iron Clad Brand with Lindsay PedersenAnti-Squishy Iron Clad Brand Strategy2019-11-1200 min
Sales Pipeline RadioThe Power of Brand in B2B: Best Practices from a Modern Master
Today we're honored to talk with Lindsay Pedersen, Owner at Ironclad Brand Strategy and best selling author of "Forging An Ironclad Brand: A Leader's Guide"
"Today the most scarce resource that most of us have is attention. Any tool that can break through or can harness attention, whether it's a song, or a brand name, or an image, is truly a multiplier."
According to Lindsay, "There's a distinction that's probably worth making that brand strategy is simply the definition of who you are and what is the promise you bring. So w...2019-10-1626 min
Wild Business Growth#58: Lindsay Pedersen - Brilliant Brand Strategist, Founder of Ironclad Brand Strategy Lindsay Pedersen, the Founder of Ironclad Brand Strategy and Bestselling Author of Forging an Ironclad Brand, joins the show to share her journey from studying Psychology to advising top brands such as Starbucks, IMDb, and T-Mobile. Hear how Lindsay started working with such iconic brands, what makes an ironclad brand, how to find your uncommon denominator, why she doesn’t have social media on her phone, and her secret talent when it comes to music. Connect with Lindsay at IroncladBrandStrategy.com and her book on Amazon and more 2019-09-0454 min
Wild Business GrowthLindsay Pedersen - Brilliant Brand Strategist, Founder of Ironclad Brand StrategyLindsay Pedersen, the Founder of Ironclad Brand Strategy and Bestselling Author of Forging an Ironclad Brand, joins the show to share her journey from studying Psychology to advising top brands such as Starbucks, IMDb, and T-Mobile. Hear how Lindsay started working with such iconic brands, what makes an ironclad brand, how to find your uncommon denominator, why she doesn’t have social media on her phone, and her secret talent when it comes to music. Connect with Lindsay at IroncladBrandStrategy.com and her book on Amazon and more2019-09-0454 min
The Duct Tape Marketing PodcastHow to Build a Brand that Drives GrowthLindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.2019-08-2029 min
On Brand with Nick WestergaardUsing Brand as a Leadership Tool with Lindsay Pedersen“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand.About Lindsay PedersenLindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed t...2019-07-2931 min
School for Startups RadioStrike SocialJune 10, 2019 - Strike Social Patrick McKenna, Ironclad Brand Lindsay Pedersen and Wealth Within Weekly Update2019-06-101h 07
The Sales EvangelistLindsay Pedersen | Forging An Ironclad BrandYour brand tells your story when you're not in the room, and today Lindsay Pedersen shares tips for forging an ironclad brand with sales reps, entrepreneurs, and other business professionals. Lindsay is a brand strategist who helps professionals identify the single idea that their business stands for. She's passionate about working with leaders to harness the power of brand every day. Branding Brand is what you stand for in the mind of your audience. If your audience is a group of customers, it's the thing you mean to your customers. If it's future employers, it's what yo...2019-05-2400 min
Just a Moment for Marketing Video Podcast - Linda PopkyMarketing Thought Leadership: Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today's Chaotic WorldLinda Popky interviews Lindsay Pedersen who discusses why a lack of focus is a problem for many brands.2019-04-3022 min
Monday Morning RadioHost Dean Rotbart and Author Lindsay Pedersen on Clorox’s ‘Secret’ Formula for Success - A One Minute PodcastAlthough Clorox Beach is virtually the same formula as most generic and store brands, it enjoys a consistent 65% market share. Learn its secret in this edition of The Monday Morning Radio Minute Featuring Lindsay Pedersen, author of ‘Forging an Ironclad Brand.’2019-04-2200 min
Monday Morning RadioHow to Build an Ironclad Brand for Your BusinessClorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales. Why? Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox Company, Clorox Bleach is an “ironclad” brand, one of many she showcases in her new book, “Forging an Ironclad Brand: A Leader’s Guide.” Lindsay, whose Ironclad Brand Strategy consulting firm has also helped build ironclad brands for Starbucks, T-Mobile, Zulily, and other large companies, believes that a business’s brand it too important to be left t...2019-04-2245 minMonday Morning RadioThe Monday Morning Radio Minute Featuring: Dean Rotbart, host, and Lindsay Pedersen, author of ‘Forging an Ironclad Brand'The Monday Morning Radio Minute Featuring: Dean Rotbart, host, and Lindsay Pedersen, author of ‘Forging an Ironclad Brand.’ “When people buy Clorox, they’re not buying bleach at all.” What are they buying? Listen and Learn in less than 60 seconds. An excerpt from the April 22, 2019 edition of Monday Morning Radio.2019-04-2101 min
The Business Power Hour with Deb KrierGuest: Lindsay Pedersen: Ironclad Brand Strategy2017-07-171h 01
Cake & Polka Parade with Fatty Jubbo | WFMUPaste in the Pants, Eggs in the Hands from Feb 18, 2010??? - "???" - VA - Japanese TV & Comic Themes
Die Antwoord - "Doos Dronk" - Die Antwoord
Aleks & the Drummer - "SZCZ" - Demos
Electrified-Fukuko - "March" - Gamble '86
Galen - "Fourth of July" - Galen
What-Cheer? Brigade - "13 Monsters" - Jerk Parade
Diablo Swing Orchestra - "Balrog Boogie" - The Butcher's Ballroom
Ennio Morricone - "Tema" - Morricone A Go! Go!
Shub Niggurath - "Yog Sothoth" - Les Morts Vont Vite
Wim De Wulf and Johan De Smet - "Qaqi" - Ecrits Bruts Oratorium
Henry Kaiser/Damon Smith/Weasel...2010-02-181h 16