Shows
Driving Demand38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!On this episode we talk about:- When should B2B companies invest in brand?- Is there a scenario where brand doesn't matter?- What goes into a brand and how to get the founders onboard?- How to approach a rebrand? How much time...
2024-09-2447 min
Attributed - A podcast by DreamdataMastering Branding for Marketing SuccessWelcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success.Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to leverage every branding endeavor and investment to elevate your company's position on the leadership ladder.In this episode, Ling delves into the crucial subject of quantifying the effectiveness of leadership branding. You'll...
2023-10-2335 min
Power Women in Tech#10 Ling Koay - Chief Brand Officer på OneflowI veckans avsnitt gästas vi av Ling Koay, Chief Brand Officer på Oneflow. Vi pratar om att göra medvetna val, hur Ling skapar förutsättningar för sina döttrar att våga ta mer plats och hennes egna förebilder genom livet och karriären.Följ Power Women in Tech på Instagram, här. Hosted on Acast. See acast.com/privacy for more information.
2023-03-3032 min
Storykit Talks10 – Marketing, brand and messaging during a recession – should you invest?In times of economic downturn and uncertainty, the question of how to allocate marketing budgets arises. We asked Ling Koay, Chief Brand Officer at Oneflow, what we can learn from other brands in previous recessions, her favorite tactics for building a brand, how to measure your branding efforts, and much more.
2022-11-2534 min
The ChangemakersWomen in creative leadership part 3: Ling Koay, OneflowYou know when you’re scrolling through LinkedIn and someone just makes you stop? Well Ling Koay, Chief Brand Officer at Oneflow, is one of those people. She has a wonderful way of thinking and is so good at articulating her thoughts. As well as being kick-ass at her job, she’s a wonderful advocate of diversity and equality. We simply had to have her on the pod for the final instalment of our three-part ‘Women in Creative Leadership’ special.If you don’t know Oneflow already, please check them out via the link at the bottom. Their bran...
2022-08-1841 min
CMO ConvoOwning your marketing superpower | Ling Koay | CMO ConvoFor many marketers, it often feels like you have to move away from your passions and specialties to climb the ladder. But it doesn't have to be this way, as Ling Koay explains.Key talking pointsWhy the conflicting duties of many CMOs can be a problem.Owning your marketing superpower and how marketing leadership can reflect this.The possibilities and responsibilities for Chief Brand Officers and Chief Marketing Officers in early stage companies.
2022-03-0228 min
THE TECH MARKETING PODCHATThe 3 Es concept: Educate, Entertain, Enlighten with Ling KoayLing Koay is CMO at Oneflow.Oneflow offers an all-in-one e-contract platform with integrated e-signing tool. Ling is a passionate and energetic marketer who loves pushing boundaries. First a copywriter, she knows how to harness the power of copy and content for b2b tech companies.We talked about her love for marketing, her passion for content and her approach to social media. She also believes our kids can teach us a lot about marketing!We also discussed how she has been growing a world-class marketing team at Oneflow. As 2020 has been a challenging year...
2021-02-2326 min
The LeadGen Marketing ChroniclesHow to power lead generation with an optimal marketing team.Ling Koay, CMO of Oneflow joins us to discuss when and how to build, grow and power a revenue-focused marketing team.
2020-12-1513 min