Shows
Social Media for B2B Growth: LinkedIn Strategies and TipsWhat To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan)Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions. Listen till the end for actionable advice to stay top of...
2025-10-1412 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow To Make The LinkedIn Algorithm Work For You (Not Against You)The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine
2025-10-0817 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhat Really Grows Your LinkedIn? Posts, Comments or DMs?Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth.Key moments in this episode - 00:00 LinkedIn for Business Growth00:52 The Impact of LinkedIn's Algorithm Changes
2025-10-0116 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Algorithm Changed. Use This NEW Content Strategy.Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes04:18 3 Essential Content Types for LinkedIn in 202506:10 Polls: The Engagement Booster08:01 LinkedIn Lives: Building Community in Real-Time10:27 LinkedIn Newsletters13:11 Creating a Repeatable Content Strategy19:08 Final ThoughtsFor all...
2025-07-3022 min
Your Career Podcast with Jane JacksonBecome an Expert On LinkedIn - In Conversation With Lynnaire JohnstonLove Your Career Podcast? Let us know!Welcome to episode 275 of YOUR CAREER Podcast and enjoy this insightful interview with Lynnaire Johnston, LinkedIn Strategist, Trainer and Marketer.Lynnaire is top-ranked international LinkedIn specialist and author dedicated to empowering professionals worldwide. She brings a wealth of experience, drawn from a diverse background in journalism, broadcasting, and copywriting, to her work helping individuals and companies leverage LinkedIn for career and professional success.Our conversation takes us from her early career aspirations to her fascinating broadcasting and journalism career, and how she navigated her c...
2025-07-2943 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Algorithm Just Changed. Here's What Works NowNavigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 The Changing LinkedIn Landscape02:40 Understanding LinkedIn's Vision and Mission03:37 The Shift to Pay-to-Play on LinkedIn06:16 LinkedIn Algorithm Changes (June...
2025-07-2221 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhy Your Team Isn't Posting On LinkedIn (And How to Fix It)Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort. Key moments in this episode - 0:00 The LinkedIn Myth00:56 The...
2025-07-0919 min
Social Media for B2B Growth: LinkedIn Strategies and Tips2025 LinkedIn Trends Every B2B Marketer Needs To Know The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09:57 Embracing Page Advocacy 13:38 Future Outlook Today's episode is sponsored by Metricool. Make sure to register...
2025-01-2114 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHave You Lost the LinkedIn Lovin' Feeling?If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. Key moments in this episode: 00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To contin...
2025-01-1411 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn New Features Signal Big Changes for 2025 - Are You Ready? LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction 01:41 New LinkedIn Features Overview 04:08 Changes to LinkedIn Audio Events 07:49 LinkedIn Accelerate: AI-Powered Ad Cam...
2024-12-1016 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow To Make a B2B Brand STAND OUT on LinkedInHow do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to a Milestone Podcast Episode 00:38 Flipping the Script: Michelle Gets Interviewed 04:17 The Journey to LinkedIn Success 07...
2024-11-261h 05
The Asylum For LinkedIn LunaticsLinkedIn - Cringe vs CredibilityWelcome to The Asylum, where we don’t just touch on subjects, we dive deep and emerge with actionable insights. I’m Neal Veglio, your host, and in Episode 5, "LinkedIn - Cringe vs Credibility" we're breaking down the do’s and don’ts of utilising LinkedIn for effectively building your professional network. We're shedding light on the hidden pitfalls and golden opportunities this platform has to offer, all while keeping it real and engaging. Whether you're new to LinkedIn or finding your way back after some time off, this episode is packed with valuable lessons that you...
2024-11-1531 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn B2B Ad Campaign Trends & Tips (2025)If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimi...
2024-11-1232 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhat Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More PeopleIf you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 What Content Works Best on LinkedIn? 00:53 Tactics for LinkedIn Marketing in...
2024-11-0521 min
Your Career Podcast with Jane JacksonNew LinkedIn Features for Job Seekers with Kevin TurnerLove Your Career Podcast? Let us know!In this episode of Your Career Podcast, we share a LinkedIn Livestream during which Jane Jackson welcomes LinkedIn expert Kevin D. Turner to unpack LinkedIn’s latest features for job seekers. With over 220 updates introduced recently, Jane and Kevin share invaluable insights on how to leverage LinkedIn’s evolving tools to enhance job search success.Key LinkedIn Features discussed during our live broadcast include:1. Optimising Your LinkedIn Profile for RecruitersKevin emphasises the importance of searchable job titles, verified skills, and filli...
2024-11-0249 min
The Asylum For LinkedIn LunaticsLinkedIn engagement pods and those using them (first visit)LinkedIn Engagement Pods... or are they 'communities'?Hey listeners, Neal here from The Asylum. Let me ask you this—have you ever been drawn into a seemingly prestigious LinkedIn community, only to find it's nothing more than a smoke-and-mirrors show? On this episode, we pull back the curtain on LinkedIn engagement pods. These elusive, often misunderstood groups promise skyrocketing engagement rates and viral success, but is it all just a facade? By the end of this episode, you'll know what these pods are, how they operate, and why joining on...
2024-10-3122 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCrush LinkedIn in 2025 Without Ads - Top Organic Strategies RevealedNo budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Crushing LinkedIn in 202504:44 LinkedIn Content Planning07:29 LinkedIn for business foundations10:05 Employee Advocacy on LinkedIn14:39 Thought Leadership on LinkedIn18:41 Upcoming Episodes ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continu...
2024-10-2921 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Marketing Challenges for 202500:48 LinkedIn Insider: Ro...
2024-10-2235 min
Social Media for B2B Growth: LinkedIn Strategies and TipsEmployee Advocacy Just Got Harder with this LinkedIn ChangeThe benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Announcement03:20 The My Company and Employee Advocacy Tabs on LinkedIn04:49 The Impact of Removing These Features06:18 Exploring Alternatives for Em...
2024-10-1512 min
Social Media for B2B Growth: LinkedIn Strategies and TipsThe Secret to Creating Weeks of LinkedIn Content in Just 30 Minutes (No It's Not AI)Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Overcoming Content Creation Overwhelm 01:45 11 Reasons to Love LinkedIn Live 05:54 Getting Started w...
2024-10-0920 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhy Your Team Thinks They Don’t Need LinkedIn (and What to Say)Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Overcoming LinkedIn Objections02:27 Common LinkedIn Objections and How to Addres...
2024-10-0119 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCheck This LinkedIn Data Privacy Setting UrgentlyLinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content. UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Urgent Announcement01:16 LinkedIn's Automatic Opt-In for AI...
2024-09-2804 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your BusinessStart planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 The LinkedIn Content Surge00:18 LinkedIn B2B Strategy Planning for 202502:05 Building a Community on LinkedIn07:03 LinkedIn Content Trends for 202512:49 Boosting Engagement and Thought Leadership18:40 LinkedIn B2B Ma...
2024-09-1719 min
Social Media for B2B Growth: LinkedIn Strategies and Tips10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Check out the Metricool blog Key moments in this episode: 00:00 Introduction: Why Your LinkedIn Leads Are Drying Up 03:25 Branding on LinkedIn for leads 08:50 Optimising Your LinkedIn Pres...
2024-09-1020 min
Social Media for B2B Growth: LinkedIn Strategies and TipsNew LinkedIn Feature That’s Driving Insane Impressions—Find Out How!Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Celebrating 20K followers 02:05 LinkedIn Company Page updates 05:20 LinkedIn content updates 13:56 LinkedIn Video For You 16:19 Creating Short Form Video for LinkedIn AB...
2024-09-0419 min
Social Media for B2B Growth: LinkedIn Strategies and TipsStop Your LinkedIn Profile From Costing You Business OpportunitiesWhen was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Profiles for Business Growth 00:49 Why LinkedIn Profiles Matter 04:49 Creating a Strong First...
2024-08-2017 min
Social Media for B2B Growth: LinkedIn Strategies and TipsR.A.T.E Your LinkedIn Posts to Boost Impressions for FREEWant your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Boosting LinkedIn impressions organically00:41 What are LinkedIn impressions?02:07 The R.A.T.E Framework Overview05:04 Relevance: The First Step07:06 Authenticity: Being Your Tr...
2024-08-1317 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Page Advocacy: Use Your Page to Cheer On Your TeamLearn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn Page Advocacy 07:29 Highlighting Employee Achievements and Stories 10:58 Celebrating Business Milestones 12:25 Amplifying Employee Voices on LinkedIn ABOUT...
2024-08-0716 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Profile vs Company Page. Where Should You Post?The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode - 00:00 Introduction and Episode Overview 00:47 Should you post on LinkedIn Profile or LinkedIn Company Page? 01:25 Understanding the LinkedIn Algorithm 02:38 The Importance of LinkedIn Company Pages...
2024-07-2917 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhy I Back LinkedIn Newsletters and I Think You Should TooHere are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025 01:57 The Evolution of LinkedIn Newsletters 05:10 LinkedIn Newsletter Client Success 08:05 Top 5 Reasons to Use LinkedIn Newsletters 09:00 Reason#5: The Power of Two 1...
2024-07-2218 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Post Ideas Running Dry? 5 Instant Content SourcesLet's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:
2024-07-1619 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Thought Leadership for Business SuccessLinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Yo...
2024-07-0921 min
Social Media for B2B Growth: LinkedIn Strategies and TipsDominate LinkedIn With This Lesser Known TacticIf you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30 Understanding Post Impressions and Engagement 08:46 Exciting Announcement: Partnership with Metricool 12:39 The Importance of Audience Demographics 17:47 Re...
2024-07-0322 min
Social Media for B2B Growth: LinkedIn Strategies and Tips3 Biggest LinkedIn Challenges Addressed at Linked Summit Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages activity 13:23 Actionable Tips for LinkedIn Success 16:42 Wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know...
2024-06-2617 min
Social Media for B2B Growth: LinkedIn Strategies and Tips15 Years on LinkedIn - What I Wish I'd Known EarlierJoin Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and Personal Branding 08:35 Quitting My Job and Starting a Business 10:36 The Challenges of Rebranding and Niching Down 15:31 Lessons Learned and Future Plans 18:47...
2024-06-1120 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Algorithm, Automation, AI - Prioritising Customers Over AlgorithmsMastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness. Key moments in this episode: 00:00 The Modern Business Jungle 00:38 Refocusing on Customers 02:04 Understanding the LinkedIn Algorithm 02:34 Effective Customer Research 07:36 The Pitfalls of Automation 12:34 The Role of AI in Business 15:05 Building a Solid Foundation 16:17 Embrace Tools, Don't...
2024-06-0217 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Page Premium - Worth The Money or Not?Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. Key moments in this episode - 00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24 The Verdict on LinkedIn's Premium Plan for Company Pages 08:21 Exploring Additional Premium Features and Th...
2024-05-2817 min
THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE58: Growing Your Visibility on LinkedIn: A Case Study with Sophie Pyne, LCSWSophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together. As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform. From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an e...
2024-05-2237 min
Social Media for B2B Growth: LinkedIn Strategies and TipsGet Your Business Leader Active on LinkedIn - Personal Brands Pay OffKatie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking Off with 90s Hip Hop Vibes 01:23 The Power of LinkedIn for Business Leaders 02:22 Addressing Skepticism Towards Social Media Presence 04:27 The Importance of Social Media Presence in Leadership 08:06 Choosing the Right Platform and Strategy for Social Media Success 15:17 The Role of Content and Authenticity i...
2024-04-2334 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Strategies for Social Media Managers to Enhance Brand VisibilityMichelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media M...
2024-04-1632 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWant More Speaking Opportunities? Step on the LinkedIn StageStop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities 08:38 Content Strategy for Speakers on LinkedIn™️ 12:38 The Power of LinkedIn™️ Audio Rooms for Speakers 18:29 The Role of Networking in Dis...
2024-03-2627 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your BrandCEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create. In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding01:16 The Story Behind LinkedIn™️ Legal Troubles04:18 Reflections and Lessons Learned04:44 The New Podcast Name and Opportunities07:15 Underst...
2024-02-1216 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCreate Your LinkedIn Digital Twin - The Upside of Being AuthenticMany people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on LinkedIn™️ 05:04 The Importance of Consistency and Personal Goals on LinkedIn™️ 06:54 The Challenges and Realities of Networking on LinkedIn™️ 08:54 The Importance of Being Real and Building Tr...
2024-02-0634 min
Social Media for B2B Growth: LinkedIn Strategies and TipsIs Your Brand Invisible on LinkedIn? How To Stay Top of Mind with Your Ideal CustomersWith one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable. The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn™️ 01:36 Overcoming the Fear of LinkedIn™️ 04:59 The Challenges of Staying Focused on Social Media 07:02 The Power of Consistency in Social Media 11:25 The Role of Thought Leadership i...
2024-01-2931 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn™️ Roundup - What's New? with Coach Michelle J RaymondIn this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.The key moments in this episode are:00:00 Introduction to the Link...
2024-01-2325 min
Social Media for B2B Growth: LinkedIn Strategies and TipsElevating B2B Marketing on LinkedIn: Authenticity in ActionIn this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about...
2024-01-1631 min
Social Media for B2B Growth: LinkedIn Strategies and TipsBrand Building and LinkedIn™️ Strategies for B2B GrowthAiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024. She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals. Key moments in this episode: 00:00 Introduction and New Year Reflections 00:42 Celebrating Achievements and Sett...
2024-01-0818 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUsing LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2BIn this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive...
2023-12-2045 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Page Resource Every Page Admin NeedsThe co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies? The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second Edition of Business Gold00:40 The Evolution of LinkedIn Company Pages01:36 The Origin Story of Business Gold02:29 The Power of LinkedIn and Collaboration03:42 Changes in LinkedIn Pages Over the Years07:20 The Shift Towards Pay-to-Play on LinkedIn14:42 The Importance of Company Pages in 202405:39 The Power...
2023-11-2031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsProduce LinkedIn Content Faster Through Automation - The Good WayIf you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems. The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:40 Common misconceptions about automating LinkedIn content 00:11:19 Business planning for content automation 00:14:48 Specific tools or systems for streamlining content processes 00:19:31 Power of Repurposing 00:22:20 What is the root cause of your overwhelm? 00:24:59 Wrap Up Connect with Stephen G. Pope on LinkedIn - https://www.linkedin.com/in/s...
2023-10-2326 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow To Outsmart The Linkedin Algorithm And Boost Your Reach & EngagementOver 1M LinkedIn impressions and 850% growth based on the previous 365 days! How did Michelle J Raymond achieve this if reach is down on LinkedIn? The good news for you is that she shares exactly how in this episode, and you can too. Michelle offers practical strategies for navigating the platform and achieving growth, despite the perceived decline in reach. The key moments in this episode are - 00:00:00 What is reach and engagement on LinkedIn?00:00:23 Outsmarting the LinkedIn algorithm. 00:03:49 Comparison-itis and progress on LinkedIn. 00:09:33 Slow and steady wins. 00:13:07 LinkedIn algorithm and going viral. 00:15:13 LinkedIn algorithm confusion. 00:20:22 Supporting others f...
2023-10-1636 minTHE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE47:The Biggest LinkedIn Algorithm Secret RevealedI’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor. So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually matter. Getting LinkedIn ‘perfect’ is not required or even helpful. Dig in to find out why. We discussed:[00:40] The biggest LinkedIn algorithm secret[02:48] When...
2023-10-1118 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Start Your Employee Advocacy Program on LinkedInIt's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls. The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on LinkedIn? 00:05:11 - What are the benefits for the business and participants of...
2023-10-0927 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUse LinkedIn To Get Better Employees - Employer Branding Best PracticesEmployer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this, what is it, and why should your business invest in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does employer branding exist? 00:15:37 Does employer branding apply to small business too? 00:22:59 Which team is best suited to run employer branding? 00:25:49 Employer Branding on LinkedIn Best Practices Connect with James Ellis on LinkedIn - https://www.linkedin.com/in/thewarfortalent/ Buy James’s book Employer Branding for Sm...
2023-10-0235 min
Social Media for B2B Growth: LinkedIn Strategies and TipsWhat's Working and Not Working on LinkedIn for B2B Business Growth with Sarah ClayWant to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer joins the show to discuss with Michelle their latest research and strategies. The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00 LinkedIn Announcement - Algorithm Changes 00:17:06 How do we incorporate Company Pages into a LinkedIn strategy 00:19:50 How much time should I...
2023-09-2536 min
Social Media for B2B Growth: LinkedIn Strategies and TipsFrom Buzzwords to Clarity: Create Powerful Educational Content on LinkedIn with Kelsey KlossHave you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43...
2023-09-1130 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Live For B2B Explained Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams 00:08:18 - Various Uses of L...
2023-09-0432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Thought Leadership is NOT Just Posting Content!The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it? Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader 00:09:21 - Rareness of Thought Leadership 00:10:21 - Four Pillar Framework for Thought Lea...
2023-08-1433 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Make LinkedIn Fun - Time to Ditch Traditional Employee Advocacy No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Olga's journey on LinkedIn 00:02:43 - The difference between building a business brand and a personal brand on LinkedIn 00:07:12 - The importance of founder branding on LinkedIn 00:11:10 - The ability of founders to i...
2023-07-3132 min
Social Media for B2B Growth: LinkedIn Strategies and TipsSecrets of LinkedIn Content That Gets Real Results If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark. The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 - Repurposability 00:06:51 - Choosing the Right Channels 00:13:24 - The Old Way vs. the Smarter Approach 00:14:28 - The Importance of Organizing Content 00:15:33 - B...
2023-07-2428 min
Social Media for B2B Growth: LinkedIn Strategies and TipsReduce Your LinkedIn Ad Spend Using This Proven Tactic Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns. The key moments in this episode are: 00:00:00 - Introduction 00:00:49 - AJ's Journey on LinkedIn 00:03:08 - Top Three LinkedIn Ads Fea...
2023-07-1037 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Branding Tactics : The Power of Two Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business. The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System 00:04:04 - The Role of Mindset in Personal Branding 00:05:34 - Knowing Your Why on LinkedIn 00:11:53 - Understanding Your Target Audience 00:12:29 - Power Partnerships 00:13:49 - The Importance of Personal Branding 00:14:19 - Aligning Your Brand Acro...
2023-07-0332 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Content Planning for Connection and Conversion. Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content? The key moments in this episode are: 00:02:48 How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planning this content for LinkedIn?00:13:40 Spur of the moment content vs planned content00:17:44 Repurposing content - tools and tips recommendations 00:22:32 LinkedIn Live and Video content - why do you think it should be p...
2023-06-1233 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow a Non-Profit Leveraged LinkedIn to Change The WorldWhether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change. PLEASE DONATE - https://hope4.org/cost-of-coffee/ The key moments in this episode are: 00:00:00 Welcome 00:01:05 Talk me through how you have been able to leverage LinkedIn to have a bigger impact in your charity w...
2023-06-0541 minTHE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE38: How to Be Lazy on LinkedIn: Build Clarity, Content & CommunityI’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible. So, how do we show up as go-to consultants, coaches, or service providers on LinkedIn in a “lazy” (or let’s say life-first) way? Tune in to find out, including specific checkpoints to see where you could grow! To read a full...
2023-05-3119 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnravelling LinkedIn Company Page InnovationsReady to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston. The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - T...
2023-05-3053 min
Social Media for B2B Growth: LinkedIn Strategies and TipsChatGPT + AI Your LinkedIn Game Changer for B2B Growth We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya. The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn 00:10:16 - Quality Improvement with Chat GPT 00:12:23 - Fun Experiment with Chat GPT 00:13:38 - Tips for Using Prompts 00:15:30 - Leveraging Chat GPT for YouTube Headlines 00:18:30...
2023-05-2231 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnlocking LinkedIn Sales in 2023: Dive Deep with Niraj Kapur (LinkedIn Top Voice) If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline. The key moments in this episode are: 00:00:00 Welcome 00:02:39 Context is everything when it comes t...
2023-04-2432 min
Social Media for B2B Growth: LinkedIn Strategies and TipsSupercharge Your LinkedIn Company Page: Expert Strategies with Michelle J Raymond When it comes to LinkedIn Company Pages, they can be a hard taskmaster. Things seem to always move at a glacial pace. But if you follow these LinkedIn Company Page Expert Michelle J Raymond's strategies, you will supercharge your results and grow quicker than the competition. The key moments in this episode are: 00:00:00 - Introduction, 00:01:43 - Using Invite Credits 00:03:34 - Employee Invite Credits 00:04:23 - Individual Invite Credits 00:06:10 - Promoting Your Company Page 00:14:13 - Using Company Page to Mention the Brand 00:15:08 - Leveraging Personal Connections to Build Community 00:15:27 - Growing Your Company Page Takes Effort 00:15:59 - Quality Over Quan...
2023-04-1718 min
Your Career Podcast with Jane JacksonKevin D Turner - The Best LinkedIn Features for Job SeekersLove Your Career Podcast? Let us know!Streamed 'live' on LinkedIn, YouTube and Facebook, this episode with @KeepRockingLinkedIn and @janecareercoach highlights the NEW and LITTLE-KNOWN features on LinkedIn that benefit job seekers in a BIG way. Follow Jane on LinkedIn: www.linkedin.com/in/janejacksonFollow Kevin on LinkedIn: www.linkedin.com/in/presidentIn this podcast episode, Jane Jackson, author of Navigating Career Crossroads, interviews Kevin D Turner, Dallas based LinkedIn specialist. You will learn about the latest LinkedIn features for job seekers and how to use them to you...
2023-04-1359 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn for Employees - Lessons To Build Employee BrandsWhat do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair? Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome 00:03:13 Personal Branding – art vs science 00:07:05 What needs to be in place before we get started? 00:17:54 Hybrid workplaces – any differences...
2023-04-1031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Local - Meet Your CommunityHow do you take a LinkedIn online community and move this to real life meet ups? Anna McAfee is the creator of #LinkedInLocal. It started innocently as a way for Anna to meet local connections and quickly struck a nerve and blew up globally. Over 2 years the community grew from the initial 4 cities to 1,000+ communities, in 1,000 cities and 100 countries run by LinkedIn users for LinkedIn users. The key moments in this episode are: 00:00 Welcome 00:58 #LinkedInLocal – the backstory 07:31 What makes a successful #LinkedInLocal meetup? 11:40 What are the benefits of building a community? 16:39 What ways do people go about building connection al...
2023-03-2926 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Video Increases Sales When You Try These TacticsIs your B2B LinkedIn content blending into the home feed? Injecting creativity and humour is a great way to build a brand that stands out. Chris Bogue, writer and video coach specialises in sales and sketch comedy. He has built his personal brand by blending them together perfectly to grab your attention and deliver important messages. The key moments in this episode are: 00:00 Welcome 04:46 How do you use video to increase sales? 05:05 Short video for outreach – personalised or generic? 12:44 Does your LinkedIn video fail the 3 second test? 18:44 Tips for getting over feeling awkward on video 22:45 Secret to humour on...
2023-03-1531 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLaunching Your Brand Community on LinkedInBestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Through extensive research, diverse case studies, and expert interviews, Mark provides a compelling and actionable blueprint for the modern brand community. The key moments in this episode are: 00:00 Welcome 00:37 How did Mark get started on LinkedIn? 01:44 Brand Community – why now? 09:06 What are the key differences between community and audience? 15:39 Rethinking brand community strategy – where do brands go wrong? 18:44 How to Measure the ROI...
2023-03-0732 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCapture, Engage, Convert: Leveraging GIFs & Video Strategy on LinkedInWhen it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention. Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content. The key moments in this episode are: 00:00:00 Introduction 00:02:14 What is a GIF? 00:03:28 Content that gets people pumped to do bus...
2023-02-2028 min
Social Media for B2B Growth: LinkedIn Strategies and TipsHow to Avoid Being Spammy on LinkedIn - Tips for Outbound SalesThe sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive. The key moments in this episode are: 00:00:00 Introduction 00:01:00 Are salespeople born or made? 00:02:14 Introverts vs Extroverts - who is better at sales? 00:04:25 What is and isn't spamming on LinkedIn regarding sales? 00:08:22 The fear of outbound sales. 00:11:05 Posting content is not social selling. 00:15:15 Outbound sales p...
2023-02-1336 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Brands - Increase Your ROI on LinkedIn with This Powerful Set UpDo you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities. The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community Connect with Nemanja Zivkovic on LinkedIn - https://www.li...
2023-02-0138 min
Social Media for B2B Growth: LinkedIn Strategies and TipsAutomation with Authenticity: Irit Levi's Guide to Streamlined B2B Growth on LinkedIn When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and sh...
2023-01-2436 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda MellerAre you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Co...
2023-01-2134 min
Your Career Podcast with Jane JacksonProminence Global - Adam Houlahan and Christie McCabe-Benton talk LinkedInLove Your Career Podcast? Let us know!In this special episode of Your Career Podcast, I interview CEO of Prominence Global and LinkedIn expert, Adam Houlahan and Head of Strategy, Christie McCabe-Benton. Adam and Christie share their career reinvention stories and provide top LinkedIn tips for businesses in this value-packed episode.Prominence Global is considered to be one of Australia’s leading experts in harnessing the power of LinkedIn for business. Adam is an International Keynote Speaker specialising in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly glob...
2022-12-2937 min
Social Media for B2B Growth: LinkedIn Strategies and TipsEmployee Generated Content on LinkedIn - The Next Big Thing Have you considered that the best thing you can do for your business is to turn your employees into influencers? No one knows the company better, and there isn't a level of doubt that arises from paid influencer marketing. "Employees are the most effective influencers for a company brand,” says this week’s expert guest Kerry-Ann Betton Stimpson Key moments in this episode are: 00:04 Employees vs Paid influencers? 04:10 How does an employee’s personal brand help build the company brand? 09:39 Importance of having a social media policy? 18:10 Where would you start to empower employees to become...
2022-12-0733 min
Social Media for B2B Growth: LinkedIn Strategies and TipsMastering LinkedIn Video: A Beginner's GuideVideo content for many can be the final frontier to conquer on LinkedIn. What if this week’s expert guest Gillian Whitney could make it easy peasy? That’s the promise of this beginner’s tutorial for everything you need to know about getting started with your video content on LinkedIn. Key moments in this episode are: 02:37 Benefits of video content on LinkedIn 06:01 What are the different video types we can create on LinkedIn? 08:39 Planning tips for getting started with LinkedIn video 19:07 Making LinkedIn video content accessible for all 23:00 Repurposing LinkedIn video content Connect with Gillian Whitney on LinkedIn - https...
2022-11-3031 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Company Pages - The Power of organic and paid strategies to grow your B2B business. Guest: AJ WilcoxHow can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wilcox, as we discuss how businesses can reach new audiences through LinkedIn Ads targeting. The key moments in this episode are: 02:12 LinkedIn Ads 2022-23 – an expert overview 07:00 LinkedIn Company Page to boost LinkedIn Ad performance 11:12 LinkedIn Ads vs Facebook Ads 14:48 Organic content to paid content 18:45 LinkedIn Ads targeting 22:26 Does a particular Ad format work better than others? 23:33 Which Ads will work best in 2023? 25:44 AJ's best tip...
2022-11-0229 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCrafting a Powerful LinkedIn Routine: B2B Expert Michelle J Raymond's 15-Minute StrategyLinkedIn is the number one B2B platform full of opportunities for those that invest the time. If you are time-poor, you must be 100% clear on your LinkedIn strategy. You don’t have time to waste on tasks that give no return and miss out on those that do. The structure will bring results, and LinkedIn B2B Strategist and Trainer Michelle J Raymond shares how you can make the most of what time you have. The key moments in this episode are: 03:56 Alignment of LinkedIn strategy with business goals 07:19 Get clear on your target audience 11:54 LinkedIn’s most unde...
2022-10-2630 min
Social Media for B2B Growth: LinkedIn Strategies and TipsBuyer-Centric LinkedIn Strategies to Increase B2B SalesUp to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible on LinkedIn, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt? The key moments in this episode are: 00:00 Introduction 06:55 What is buyer-centric social selling? 10:24 Traditional Sales vs Buyer Centric Social Selling 16:38 What mindset works best for effective social selling? 22:49 How can you empower and enable employees to shine on LinkedIn? 29:12 Super connected enterprises – what l...
2022-10-1934 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCrafting a LinkedIn Content Strategy That Grows Your B2BA good LinkedIn content strategy will help you nurture relationships, build business brand awareness and lead to opportunities for growth. With a focus on photo, video and Live stream we share powerful tips to get results. Join this episode’s expert guest Juma Bannister as we discuss his concept of “useful content” to build long term relationships with clients. The key moments in this episode are: 00:00 Introduction 02:50 Planning a content strategy – where to start 07:10 Crafting how content looks, sounds, and feels 12:45 Why photography, video and live streams should be part of your business content strategy 20:36 Useful tips to create compelli...
2022-10-1528 min
Social Media for B2B Growth: LinkedIn Strategies and TipsEmpowering Employee Voices: Crafting an Effective LinkedIn Advocacy Program with Danielle Guzman (Mercer)Let’s breakdown practical steps in building an employee advocacy programme. One that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman as we continue our employee advocacy discussion. The key moments in this episode are: 00:00:00 Introduction 00:03:01 What is employee advocacy? 00:04:32 Common pushbacks in building employee advocacy programmes? 00:10:58 Core components of an employee advocacy programme? 00:12:54 What metrics do you focus on for employee advocacy on LinkedIn? 00:24:48 What do you know now about employee advocacy that you wish you knew when you were starting out? Danielle’s results speak for themselves “Amassed a community of...
2022-09-3030 min
Social Media for B2B Growth: LinkedIn Strategies and TipsPersonal vs Business Brand on LinkedIn - Why You Need a Strategy First ApproachHow do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm. Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control? The key moments in this episode are: 00:00 Welcome 02:37 What is personal and business branding on LinkedIn? 04:40 Why is a branding strategy important on LinkedIn? 07:35 Where do I start building my brand on LinkedIn? Michelle’s 7P Framework 25:32 How do perso...
2022-09-0832 min
Your Career Podcast with Jane JacksonLinkedIn Audio Events - New LinkedIn FeatureLove Your Career Podcast? Let us know!LinkedIn Audio Events have arrived in Australia!Yes, it’s time to get excited about LINKEDIN AUDIO EVENTS. Yes, they are finally here in Australia after over 6 months of beta-testing in the US.Why should we be excited? LinkedIn Audio is like podcasting meets TALK-BACK RADIO. You can join in the conversation LIVE, ask any questions or raise a topic you’d like to discuss. ON THE SPOT. Yes, I know there’s already Clubhouse and Twitter Spaces, but LinkedIn Audio Eve...
2022-07-2218 min
LinkedIn Marketing Solutions NewsLMSN #12 Events digitaux : Tendances, bonnes pratiques et solutions LinkedIn, avec Nicolas RegniezDans ce nouvel épisode de LinkedIn Marketing Solutions News, arrêtons nous un instant sur les évènements. Particulièrement bousculés par la pandémie, ils ont été obligés de se réinventer et son devenus majoritairement digitaux.
Avec Nicolas Regniez, Client Solution Manager chez LinkedIn, qui suit le déploiement de nos solutions live et event, nous faisons le point sur cette nouvelle approche marketing.
Tendances tout d'abord, avec les résultats d'une grande enquête LinkedIn pour comprendre comment les marketeurs ont été impacté et comment ils ont répondu à ce challenge. Bonnes p...
2021-05-3119 min
Your Career Podcast with Jane JacksonPERSONAL BRANDING ESSENTIALS ON LINKEDINLove Your Career Podcast? Let us know!PERSONAL BRANDING ESSENTIALS ON LINKEDIN.This is a special Personal Branding BONUS EPISODE of YOUR CAREER podcast. On YOUR CAREER Podcast, I interview professionals who have made amazing career changes, and a little while ago, in episode 125, I interviewed a very special lady, who has since become one of my dear friends and co-host of the popular LinkedIn Local Sydney networking events in Sydney. Jillian Bullock is the LinkedIn Ninja Down Under who specialises in helping businesses to grow by leveraging the power of LinkedIn. As I...
2020-04-2633 min