Shows
Data Breakthroughs: Solving Real-World Data ChallengesWhy Simple Data Integrations Take Months & How to Fix Them (feat. Ilya Vladimirskiy)Episode SummaryI’m incredibly excited to have Ilya back for the Season 1 finale. He was my very first guest in the pilot episode, and honestly, he helped me figure out this format - what works, what doesn’t, how to make the collaborative problem-solving feel authentic. So it felt only right to close this season by bringing him back full circle.In this finale, we tackle a frustratingly common scenario: a marketing stakeholder needs data from a new platform for critical quarterly forecasting, but the data team estimates four months to build the connector. Mean...
2025-12-1740 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Bridge the Data-Experience Gap & Gain Executive Buy-In (feat. Tiankai Feng)Data Breakthroughs - Episode 10: When Data Meets Decades of ExperienceReal-world data problem solving in action! Tiankai Feng (Director of Data & AI Strategy at ThoughtWorks, author of "Humanizing Data Strategy" and "Humanizing AI Strategy") and host Lior Barak tackle a manufacturing company where plant managers with 20+ years of experience resist a modern data platform.Problem Category: Organizational Data Strategy / Change ManagementRuntime: 32 minutesThe Challenge: A family-owned manufacturer invested heavily in data infrastructure, but plant managers still make decisions based on "what happened last time" and gut instincts, creating a divide between analytics teams...
2025-12-1033 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Manage Analytics Overload & Build Effective Dashboards (feat. Eva Schreyer)Data Breakthroughs - Episode 09: When Analytics Becomes a Dashboard FactoryReal-world data problem solving in action! Eva Schreyer (Head of Data & Analytics at Neugelb/Commerzbank) and host Lior Barak tackle a community-submitted challenge about analytics overload for the first time during recording.Problem Category: Business Intelligence & Dashboarding / Organizational Data StrategyRuntime: 37 minutesThe Challenge: A product team drowns in 40+ charts per report while struggling to make data-driven decisions, creating a disconnect between analytics investment and business value.The Solution: Transform from dashboard factory to strategic partner through executive alignment, monetizing requests, and...
2025-11-2637 min
Data Breakthroughs: Solving Real-World Data ChallengesWhy Your Perfect Model Fails in Production: The Accuracy Paradox (feat. Irena Bojarovska)Data Breakthroughs - Episode 8: The Office Kitchen ParadoxReal-world data problem solving in action! Irena Bojarovska and host Lior Barak tackle a community-submitted challenge for the first time during the recording.Problem Category: Machine Learning & AI Implementation Runtime: 50 minutesThe Challenge: A hackathon team built a smart kitchen demand forecasting model with 91% accuracy, but the company is still throwing away 20-25% of fresh products weekly while running out of popular items.The Solution: The breakthrough isn't about fixing the model, it's about fixing the data. The model is missing critical inputs (o...
2025-11-1250 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Compete Against AI-Powered Competitors With Limited Resources (feat. Jon Cooke)Data Breakthroughs - Episode 7: Small Company vs AI GiantsReal-world data problem solving in action! Jon Cooke (Founder of Dataception) and host Lior Barak tackle a classic David vs. Goliath scenario for the first time during the recording.Problem Category: Data Strategy & Customer AnalyticsRuntime: 36 minutesThe Challenge: Small German seed company (7 people) with 600+ product varieties, 4 years of customer data, and 30 years of gardening expertise. They're losing to giants who use algorithms for personalized recommendations. Conversion rate: 2.1%. Sent tomato seeds in December while competitors suggested microgreens and winter planning guides. They have incredible data...
2025-11-1235 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Build Explainable AI Models & Prevent Regulatory Disasters (feat. Elizabeth Press)Data Breakthroughs - Episode 6: AI Bias & Explainability CrisisReal-world data problem solving in action! Elizabeth Press (Founder of D3M Labs, Deputy Chief Digital Officer at CHESCO) and host Lior Barak tackle one of AI’s most critical challenges for the first time during the recording.Problem Category: Machine Learning & AI Implementation / AI EthicsRuntime: 36 minutesThe Challenge: A deep learning loan approval model improved accuracy by 23% and reduced processing time from days to minutes. Business results? Phenomenal. The problem? It systematically denies qualified applicants in certain zip codes at 40% higher rates - and th...
2025-10-2935 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Align Customer Definitions Across Departments & Prevent VIP Tier Conflicts (feat. David Cohen)Episode SummaryEvery department in your company defines “most valuable customer” differently. Sales prioritizes deal size, Support focuses on customer success scores, and Product values feature adoption rates. The result? The same customer gets treated as both VIP and basic-tier depending on which team they interact with—creating confusion, frustration, and missed revenue opportunities. In this episode, David Cohen and host Lior Barak tackle this organizational alignment nightmare head-on, discovering the root causes and building a practical framework for creating unified customer definitions across your entire company.This episode is different. We’re not debugging code or fixing d...
2025-10-2933 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Deploy ML Models from Notebooks to Production: A Churn Prediction Case Study (feat. Nick Zervoudis)Data Breakthroughs - Episode 3: From Notebooks to ActionReal-world data problem solving in action! Nick Zervoudis (Data Product Management Consultant & Coach) and host Lior Barak tackle a community-submitted ML deployment challenge for the first time during the recording.Problem Category: Machine Learning & AI Implementation Runtime: 45 minutesThe Challenge: A high-accuracy churn prediction model (87%!) sits trapped in Jupyter notebooks while the sales team desperately needs daily at-risk customer alerts in Salesforce to prevent customer loss.The Solution: A phased 90-day deployment approach with human validation, cost/revenue tracking, and strategic go/no-go d...
2025-10-1545 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Govern Self-Service BI and Control Dashboard Proliferation (feat. Christian Klug)Episode SummaryYour organization empowered teams with self-service BI tools to democratize data access. But now you’re facing dashboard chaos: 300+ dashboards created in 6 months, nobody knows which numbers to trust, and teams are paralyzed choosing between conflicting metrics. What started as democratizing data became a governance nightmare. In this episode, Christian Klug and host Lior Barak tackle this real challenge head-on, discovering why self-service BI governance matters and building practical strategies for bringing order to dashboard proliferation.Problem Category: Business Intelligence & DashboardingRuntime: 38 minutesThe ProblemSubmitted by: Christian (creative/gaming studio)Industry Co...
2025-10-1337 min
Data Breakthroughs: Solving Real-World Data ChallengesReal Solutions for Data Platform Challenges: Why This Podcast Stands OutData Breakthroughs - Episode 0: Why This Podcast ExistsSeason opener explaining the unique collaborative problem-solving format. Host Lior Barak shares why he created a podcast focused on real-time thinking processes rather than post-success stories.Runtime: 8 minutesKey Points: • Real problems solved live by practitioners encountering them for first time • Focus on strategic thinking processes, not tool recommendations• Principle-based solutions that work across different contexts • Learning from how others approach unfamiliar challengesWhat's Coming: 10-11 episodes released bi-weekly, starting with dual launch todayGet Involved: Submit problems: Guest applications: Discussion: Tag @Lio...
2025-09-2605 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Resolve Data Discrepancies Between Sales & Marketing Teams (feat. Philipp Loringhoven)Data Breakthroughs - Episode 2: When Teams Can't Agree on Customer NumbersReal-world data problem solving in action! Philipp Loringhoven and host Lior Barak tackle a community-submitted challenge about conflicting metrics between marketing and sales teams.Problem Category: Data GovernanceRuntime: 43 minutesThe Challenge: Marketing and sales teams report significantly different customer acquisition numbers, causing meetings to focus on defending data rather than strategic planning.The Solution: Establish clear metric ownership, create KPI definition libraries, and implement certified data layers to prevent conflicting sources.Key Takeaways:90...
2025-09-2643 min
Data Breakthroughs: Solving Real-World Data ChallengesHow to Resolve Data Architecture Conflicts & Align Engineering Teams (feat. Artur Yatsenko)Data Breakthroughs - Episode 1: Breaking Technical StalematesReal-world data problem solving in action! Artur Yatsenko and host Lior Barak tackle a community-submitted challenge for the first time during the recording.Problem Category: Data Engineering & InfrastructureRuntime: 43 minutesThe Challenge: Product owner with full CEO backing can't deliver analytics capabilities because two lead engineers have been locked in architectural debates for 6 months, paralyzing the entire team.The Solution: Transform the "academic debate club" into a business partner through forced decision-making, cost visualization, solution hackathons, and MVP delivery that demonstrates value quickly....
2025-09-2643 min
DataTalks.ClubHow to Rebuild Data Trust? Mindful Data Strategy and Maintenance vs Innovation - Lior BarakStruggling with data trust issues, dashboard drama, or constant pipeline firefighting? In this deep‑dive interview, Lior Barak shows you how to shift from a reactive “fix‑it” culture to a mindful, impact‑driven practice rooted in Zen/Wabi‑Sabi principles.You’ll learn:Why 97 % of CEOs say they use data, but only 24 % call themselves data‑drivenThe traffic‑light dashboard pattern (green / yellow / red) that instantly tells execs whether numbers are safe to useA practical rule for balancing maintenance, rollout, and innovation—and avoiding team burnoutHow to quantify ROI on data...
2025-08-151h 01
Data Breakthroughs: Solving Real-World Data ChallengesHow to Prevent Data Pipeline Breaks and Scale Your Data Platform (feat. Ilya Vladimirskiy)Data Breakthroughs Podcast - Episode 1 Show NotesEpisode Title: Preventing Data Pipeline Breaks That Impact Business DecisionsGuest: Ilya Vladimirskiy, data engineering leader with 20+ years of experienceEpisode OverviewIn our pilot episode, we tackle a critical challenge facing data teams: how to prevent data pipeline breaks that damage trust in data and impact decision-making. Ilya shares insights from his experience at an IoT startup where schema changes in source systems frequently broke dashboards used by key stakeholders.Key Problem ExploredData producers (ERP and web shop...
2025-05-0250 min
Data Breakthroughs: Solving Real-World Data ChallengesData Breakthroughs: Solving Real-World Data ChallengesA podcast where data experts solve real-world operational challenges submitted by listeners. Each episode tackles a fresh problem, delivering actionable solutions, key insights, and implementation steps to help data professionals overcome barriers and create business value.Welcome to Data BreakthroughsThe Podcast That Solves Real Data Problems in Real TimeAre you struggling with data challenges that slow down your organization?Data Breakthroughs brings together data practitioners to solve real-world operational challenges through better data practices. Each episode features experts tackling freshly submitted problems, providing practical solutions with clear action items...
2025-04-2504 min
Data Engineering PodcastBuilding a Data Vision Board: A Guide to Strategic PlanningSummaryIn this episode of the Data Engineering Podcast Lior Barak shares his insights on developing a three-year strategic vision for data management. He discusses the importance of having a strategic plan for data, highlighting the need for data teams to focus on impact rather than just enablement. He introduces the concept of a "data vision board" and explains how it can help organizations outline their strategic vision by considering three key forces: regulation, stakeholders, and organizational goals. Lior emphasizes the importance of balancing short-term pressures with long-term strategic goals, quantifying the cost of data issues to prioritize effectively...
2024-12-2349 min
WHAT the Data?!We Missed You, Data Lovers! What the Data is BackCalling all data enthusiasts! We're thrilled to announce that What the Data is back for another season! We've been busy gathering new insights and can't wait to dive deep with you into the fascinating world of data.
2024-12-0601 min
App Marketing by App MastersUsing ChatGPT to Drive Data-Backed Marketing and Product InnovationDiscover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making.
Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results.
You will discover:
- How ChatGPT drive better decision-making when it comes to product and marketing
- Examples of how you can leverage AI to...
2024-02-1958 min
WHAT the Data?!Dora Trostanetsky - Data for Growth Marketing (#26)Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.Re-engaging churned users is difficult, but it is important to try to do so before...
2024-02-1227 min
Made in BGU - תוצרת אב"גThe Dark Side of AIAt the 53th cohort BGU Board of Governors visit (2023), BGU Radio hosted an unforgettable event, in which Prof. Simon Barak and Dr. Buzi Raviv recorded a live show with several researchers about the Human Element in the Artificial Intelligence era. In this short recording from that show, Dr. Yisroel Mirsky, a Cyber Security researcher, spoke about the dangers of AI based deepfake crimes and what tools he and his colleagues at the Offensive AI research lab develop to protect us.
Hosted by: Prof. Simon Barak and Dr. Buzi Raviv | Jingle by: Yael Goldfinger | Deepfake: Lior Yasur, Mirsky...
2023-05-1808 min
WHAT the Data?!Andrew Freed - Developing your own Virtual Assistant (#25)Andrew is a software architect in the Cloud and Cognitive Expert Labs and Learning group at IBM. He has extensive experience building solutions with AI and holds over 100 US patents.Virtual assistants sometimes called chatbots**Website:** http://freedville.com/https://www.linkedin.com/in/andrewrfreed/https://twitter.com/andrewrfreedhttps://www.manning.com/books/creating-virtual-assistants35% discount on all books of Manning Publication using link: http://mng.bz/V8Dr (use code podwtd20 in checkout) 1 free eBook code for Conversational AI for a lucky listener (use code cowtdr-7744)
2022-02-1231 min
WHAT the Data?!Kush Varshney - We should thrive for a trustworthy AI (#24)Kush Varshney - We should thrive for a trustworthy AI (#24) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com
2022-01-0357 min
WHAT the Data?!Carl Gold - The churn fighter (#23)This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com
2021-12-0443 min
WHAT the Data?!Thorsten Dittmar - What's the problem with todays dataconomy? (#22)Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Thorsten Dittmar. Thorsten in this episode helped us to understand what is wrong with the dataconomy today.Thorsten is passionate about data Economy, Data Privacy, EDGE-Computing, Privacy-preserving processing. He is a professional nerd, serial entrepreneur, impact investor, and mentor. Thorsten began his career in the early 80s in computer science. His first company was a one-man consulting firm, quickly developing into a profitable business with offices in several countries. After its sale, Thorsten became an impact...
2021-11-2355 min
WHAT the Data?!Yehonathan Sharvit - What's the big deal with Data-Oriented programming? (#21)Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Yehonathan Sharvit. Yehonathan in this episode helped us to understand what is data-oriented programming, how can you use it, and in general an intro to why it is important to adapt the method.Yehonathan Sharvit has been working as a software engineer since 2000, programming with C++, Java, Ruby, JavaScript, Clojure, and ClojureScript. He currently works as a software architect at Cycognito, building software infrastructures for high-scale data pipelines. He shares insights about software at https://blog...
2021-11-1118 min
WHAT the Data?!Season 3 here we come!Hello everyone,It's been a while since we released a new episode, mainly due to the fact we were overwhelmed with work and other personal issues, but we are back for another season which we hope you will enjoy as much as we did to record it.See you soon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com
2021-11-1007 min
Mobile Heroes UncensoredOverrated metrics, dancing fools, and the future of marketing measurement with Babel, Flexion Mobile and moreWe have far too much fun with excellent guests talking about garbage metrics in this episode of Mobile Heroes Uncensored. Peggy and John chat with:
- Sylvain Gauchet, who heads up Growth and Marketing at Babel
- Lior Barak, data strategist at Tale About Data
- Bjorn Videkull, head of performance marketing at Flexion Mobile
Along the way one of your hosts starts dancing (the one who definitely shouldn't), another one of the hosts tells jokes (OK, both of them do), and we chat about the hottest new area in dating app...
2021-07-131h 05
Appy Hour Talk ShowS03-E05: Lior BarakYou tuned in for the industry insights but stayed for his unique gardening secret. Lior Barak sits down with us to Talk Nerdy about creating in-app experiences that translate to attractive ads and stun us with his hummus expertise.
2021-06-2934 minWHAT the Data?!THANK you, we at 20 episodesWe have achieved it! 20 episodes!!!!We will love to get your feedback https://forms.gle/jQ9Gxha6UQN5fdKk8Our hashtag #whathtedatapodcast
2021-05-1705 min
WHAT the Data?!Zineb Layachi - Talking to Customers with CRM (#20)Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Zineb Layachi. Zineb has a lot of experience from business development to sales enablement and marketing, as two time CMO. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to B2B early-stage startups. She helps startups nail their marketing by talking to their customers. She loves to make personalized T-shirts and hates robotic messaging.In this episode, we got to know more about Zineb's opinion on how to...
2021-05-0432 minDataTalks.ClubEffective Communication with Business for Data Professionals - Lior BarakWe talked about:
DataTalks.Club intro
Lior’s background
Who is a data strategist?
Improving communication between business and tech
Building trust
Putting data and business people together
Dealing with pushbacks
Building things in the lean way (and growing tomatoes)
Starting with ugly code
Convincing others to take our code
MVP vs development and Hummus
Talking to people who can’t code
Break down the silos
Hummus
Hummus places in Berlin
Lior’s book: Data is Like a Plate of Hummus
Data chaos
Links:
Book: https://www.amazon.com/-/en/Sarah-Mayor/dp/B086L2...
2021-04-3057 min
WHAT the Data?!Taye Johnson - Defining data governance role (#19)Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Taye Johnson. Taye is an LGBTQ+ advocate and tech educator, nicknamed the "Quiet Storm", data analytics manager at eidolon communications and serving on CUNY Tech Prep's Advisory Board.In this episode, we got to know more about Taye's view on data culture and why pursuing a career in data is still not a lost cause.If you want to get to know our guest, even more, you can follow Taye here: h...
2021-04-2737 min
WHAT the Data?!Jonathan Rioux - What, How and When to use PySpark (#18)Have you heard about the power of PySpark? Jonathan Rioux joining Michael and Lior for an amazing episode talking about the power of Spark, and Python as well as why he decided to write an entire book about PySpark. In today’s episode, we have Jonathan Rioux, he leads the data science operations for EPAM Canada and writes a book about large-scale data analysis. Michael and I talked with Jonathan about setting your spark cluster using python, what should you know about it, why he started writing his book.Michael went into the t...
2021-04-2048 min
WHAT the Data?!Jean de Bressy - How to leverage data for marketing automation? (Zalando) (#17)Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Jean de Bressy.After growing as a product manager and marketeer at trivago, Jean moved to Zalando three years ago to work on expanding performance marketing activities through automation. A very keen reader, he now focuses on making the most of the available data in-house to optimize conversions.In this episode, we got to know more about Jean's view on data-driven decisions, his experience with data while working for Zalando, and his view on the...
2021-04-1428 min
WHAT the Data?!We be back soon!Just a quick update that we be back soon with new episodes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com
2021-04-0101 minApp Marketing by App MastersData Analytics for Growth MarketingWith over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.
He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.
Topics Covered:
03:50 - How to figure the ONE metric that will turn a user into a customer
07:11 - How to figure the features that are often used
10:07 - What are the general metrics that EVERY app needs to be focused on?
13:17 - What's th...
2021-03-111h 01
WHAT the Data?!Marcello La Rocca - Why algorithms are important? (Tundra) (#16)Marcello Is a senior software engineer at Tundra.com, Author of "Algorithms and Data Structures in Action", His work and interests focus on graphs, optimization algorithms, genetic algorithms, machine learning, and quantum computing.What have talked with him about:Why do you go by "Software Engineer" instead of something with more buzzwords?How to have better cooperation between business, engineering, and analytics?What is the difference between a model and an algorithm? How are they related? Which job profiles are connected to them?Will the areas of data science, analytics, and engineering converge in the future or...
2021-03-0439 min
App Marketing by App Masters824: How Indies Can Adjust to IDFA with Lior BarakToday's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data.
You will discover...
How indies can adjust to IDFA
What metrics make the biggest difference for your app business
How to build in-house data analytics tools
Why you must have a communication line with your customers
`What's the primary growth channel, is it still...
2021-02-2336 min
WHAT the Data?!Jakub Chour - Be aware of scammers! (#15)Jakub is a Mobile Growth & Pricing Optimization specialist with large experience in dating apps, he loves coriander and lives in the Czech Republic, and we couldn't have him in a better time talking about dating apps, scammers, and what you actually should look at, and it's not what you most likely think.Tune in to this amazing episode where we asking, based on the data, does it actually make sense for you to start developing your own dating app?What KPIs should dating apps look atWhat scammers do to your productHow can you work...
2021-02-1119 min
WHAT the Data?!Juliana Jackson - What have you missed when calculating your CLV? (#14)Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data. In this episode, we talked aboutWhat is first-party data?What KPIs you need to understand your retention?What is the actually calculation of CLVAnd much more, we hope you g...
2021-01-2742 min
WHAT the Data?!Thomas Petit - Data culture for startups (#13)Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models. During the interview, we asked him:Where do you see the most issues with startup's data? ✨How to spot data issues?✨What data stack can be used by companies?✨Which KPIs should not be used any longer?✨The future of the industry going forward✨Thomas is sending around a great mailing list to anyone doing marketing in the app industry and you can find it here: https://madv.substack.com/Follow us on Facebook: https://www...
2021-01-1529 min
WHAT the Data?!Lior and Michael - How to collect your data (#12)In episode 12 and the last one for 2020, Michael and Lior talk about collecting data, what is an API, why do you need to use it and what point is it relevant for you to start thinking about automating your data collection.✨ WHAT is an API?✨ WHAT is the right time to start using APIs to collect data?✨ Knowledge is a key ingredient in getting your dataFollow us on Facebook: https://www.facebook.com/whathedata/Follow us on Linkedin: https://www.linkedin.com/company/what-the-data-podcastWish to send u...
2020-12-1824 min
Business of Apps Podcast#49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About DataApp data - how much does this notion actually tell you? It's been one of the most popular catch phrases but it seems its popularity doesn't really match its comprehension.
For the past 12 years, Apple has been establishing a huge mobile ecosystem with millions of developers building apps for iOS. What allows all those developers to build successful app businesses? Data for their app’s performance on the market.
Today’s guest is Lior Barak, author of Data is Like a Plate of Hummus and podcast host of WHAT The Data?! Lior talks about what app...
2020-12-1421 min
WHAT the Data?!Maria Brigida Deleonardis - Marketer learning data analytics (#11)Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.More in this episode: Moving away from performance to data?Becoming a better marketerWorking with data is adding another layer on topAnalyst need to understand the managementwhy should w...
2020-12-0829 min
WHAT the Data?!Philipp Loringhoven - Data is all about culture (#10)Episode 10 is here and we have another special guest, Philipp Loringhoven, a designer and dev turned marketer turned data nerd. Caught between marketing, product development, and data. which if there is one thing that is important to know about him is the belief data is a culture!In this episode, we will ask if MAUs are really useful? Are we allowed to make mistakes? And how should you use data as a culture?Join us for another great episode exploring the deep side of data This is a public episode. If you would l...
2020-11-2434 min
WHAT the Data?!Alexey Grigorev (OLX Group) - Product-oriented data science (#9)In this episode, Michael and Alexey Grigorev talk about Product-oriented data science, How to start a data science project? How to make sure we're building the right thing? and more in a super interesting episode from the side of the data scientist and how he see things working.Alexey thinks Data is important because it's the ultimate truth and he still eats chips for lunch.If you wish to learn more, Alexey was kind to generate a unique discount with his publishing house giving you a 35% discount code (good for all our products in all...
2020-11-1051 min
WHAT the Data?!Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a...
2020-10-2118 min
WHAT the Data?!Daniel Zilberberg (AppsFlyer) - The career of an Analyst (#7)First interview of WHAT the Data?! Podcast.In this episode, Lior, Michael, and Daniel Zilberberg (Director of Data Analysis Guild at AppsFlyer) talk about the path of the analyst, what defines a good analyst and how can you be promoted from Junior to Senior.Even you can become an analyst#data #analyst #analysis #promotion This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com
2020-09-2530 min
WHAT the Data?!Lior and Michael - Should you share data with Facebook? (#6)In the episode Michael and Lior talking about the great experience of eating Kebab in Berlin and how is it all connected to sharing data with third parties. A must listen to if you still sharing data with your advertisers.What you earn sharing data, what you lose by doing so and how should you approach this dilemma by using unblest tools.Tune in to another great episode of WHAT the Data?! podcastLike, follow, share!See you in the next episode, next week #whatthedata This is a public episode. I...
2020-09-1029 minApp Marketing by App Masters751: The Data to Focus on to Increase Downloads with Lior BarakToday's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads.
Lior Barak is a data consultant and you can learn more about him at Tale About Data.
2019-10-0132 min
Mobile PresenceMarketing Automation Is Hot (Again), So What’s Holding You Back?Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks. Lior also details the steps to adopt marketing automation and the tools his company has built to make marketing activities simpler by focusing on the data...
2019-09-3035 minApp Marketing by App Masters696: How to Use Data to Drive More Conversions with Lior BarakAre you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data.
Lior Barak is the Marketing Automation Expert at Tale About Data.
2018-11-0130 min