Shows
Marketing News CanadaWhy Skipping Marketing Fundamentals Is Hurting Your ResultsRecorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. Lisa breaks down why so many brands skip the fundamentals and how that leads to shaky strategy, wasted spend, and misaligned messaging. The conversation explores how to use customer insight, competitive research, and data the right way, before jumping into tactics or creative, and why going back to basics often delivers the biggest impact. From practical ways to gather me...
2025-12-2314 min
ReSayEvidence for improved DNA repair in long-lived bowhead whaleThis article "Evidence for improved DNA repair in long-lived bowhead whale" is published in Nature.Author: Denis FirsanovJournal: NatureYear: 2025Podcast type: ShortThe authors are:Denis FirsanovMax ZacherXiao TianTodd L. SformoYang ZhaoGregory TomblineJ. Yuyang LuZhizhong ZhengLuigi PerelliEnrico GurreriLi ZhangJing GuoAnatoly KorotkovValentin VolobaevSeyed Ali BiashadZhihui ZhangJohanna HeidAlexander Y. MaslovShixiang SunZhuoer WuJonathan GigasEric C. HillpotJohn C. MartinezMinseon LeeAlyssa WilliamsAbbey GilmanNicholas HamiltonEkaterina StrelkovaEna HaseljicAvnee PatelMaggie E. StraightNalani MillerJulia AblaevaLok Ming TamChloé CoudercMichael R. HoopmannRobert L. MoritzShingo FujiiAmandine PelletierDan J. HayanHongrui L...
2025-12-1404 min
The Ben Ferguson PodcastWorse Than Watergate as Grassley finds Garland & Wray in the Deep State Rabbit Hole🧩 1. Political Weaponization of Federal Agencies (Operation Arctic Frost): Operation Arctic Frost was a DOJ/FBI investigation launched in April 2022, described as a “Sensitive Investigative Matter.” It allegedly targeted Donald Trump, Republican senators, and GOP-aligned organizations under the pretext of investigating efforts to overturn the 2020 election. Senator Chuck Grassley claims to have obtained documents proving that Attorney General Merrick Garland, Deputy AG Lisa Monaco, and FBI Director Christopher Wray personally approved the operation. Grassley argues the operation was a partisan overreach, comparing it to a scandal “worse than Watergate.” The investigation reportedly included surveillance of at least nine Republican senators, i...
2025-10-2415 minThe 47 Morning Update with Ben FergusonWorse Than Watergate as Grassley finds Garland & Wray in the Deep State Rabbit Hole🧩 1. Political Weaponization of Federal Agencies (Operation Arctic Frost): Operation Arctic Frost was a DOJ/FBI investigation launched in April 2022, described as a “Sensitive Investigative Matter.” It allegedly targeted Donald Trump, Republican senators, and GOP-aligned organizations under the pretext of investigating efforts to overturn the 2020 election. Senator Chuck Grassley claims to have obtained documents proving that Attorney General Merrick Garland, Deputy AG Lisa Monaco, and FBI Director Christopher Wray personally approved the operation. Grassley argues the operation was a partisan overreach, comparing it to a scandal “worse than Watergate.” The investigation reportedly included surveillance of at least nine Republican senators, i...
2025-10-2415 min
Impact StoriesFrom Pickleball to Product Launches: Reid Stinson's CPG Strategy RevealedIn this episode of Impact Stories, host Lisa Genovese chats with Reid Stinson, Senior Marketing & Communications Manager at Neal Brothers Brands and Jonluca Neal, about what it takes to build not one, but two distinct brands in Canada’s competitive CPG landscape.From launching creative brand activations to staying ahead of grocery tech trends, Reid offers a behind-the-scenes look at how his team is reimagining food and beverage marketing, one campaign at a time.Here’s what you’ll learn in this episode:How Neal Brothers leveraged a bold Pickleball Canada partnership to drive...
2025-10-1735 min
Impact StoriesAI, Agility, and Empathy: How Monica Turcotte Leads a Fast-Growing Marketing TeamIn this episode of Impact Stories, host Lisa Genovese sits down with Monica Turcotte, Director of Marketing at Ignite Technology, to explore how strategic leadership, clear processes, and a thoughtful approach to AI are helping her team stay grounded, while everything around them accelerates.With experience leading national marketing teams across retail and tech, Monica shares what it takes to scale with intention, align stakeholders, and keep messaging sharp in an industry that evolves by the minute.You’ll take away:How AI can serve as a strategic challenger, not a replacement, for cr...
2025-10-0823 min
The CounselNote from Elie 9/05: Trump Can’t Fire the Fed at Will — But He Probably Can Fire Lisa CookElie Honig is a former Assistant U.S. Attorney and co-chief of the organized crime unit at the Southern District of New York, where he prosecuted more than 100 mobsters, including members of La Cosa Nostra, and the Gambino and Genovese crime families. He went on to serve as Director of the Department of Law and Public Safety at New Jersey Division of Criminal Justice. He is currently Special Counsel at Lowenstein Sandler and a CNN legal analyst.
For a transcript of Elie’s note and the full archive of contributor notes, head to CAFE.co...
2025-09-0511 min
Impact StoriesScaling Impact with Strategy: Kevin Kwan on Leading Marketing in HealthcareIn this episode of Impact Stories, host Lisa Genovese sits down with Kevin Kwan, Director of Marketing and Business Development at Desert Senita Community Health Centers, to unpack how entrepreneurial grit and people-first strategy can create powerful change—even in one of the most complex sectors: healthcare.Drawing from over 15 years as a business owner and coach, Kevin shares how his hands-on approach to leadership, audience research, and direct-response marketing is reshaping how healthcare connects with rural communities.In this episode, we explore:💡 Kevin’s journey from entrepreneur and gym owner to nonprofit marketing leader—and...
2025-08-0835 min
Impact StoriesMastering Marketing in Real Estate: Lessons from Kristina Plank of Excel HomesIn this episode of Impact Stories, host Lisa Genovese sits down with Kristina Plank, Marketing Manager at Excel Homes, to explore her dynamic career in real estate and consumer marketing. From navigating the fast-paced real estate industry to spearheading transformative campaigns, Kristina’s journey highlights adaptability, creativity, and leadership.In this episode, we explore:💡 Kristina’s path from hospitality and tourism marketing to leading impactful strategies in the homebuilding industry.💡 How she navigates the challenges of the ever-evolving real estate market, including major disruptions like COVID-19.💡 Her bold approach to brand storytelling, including a highly successful...
2025-08-0120 min
Impact StoriesKelly Palmer on Authentic Marketing, ESG Leadership, and Driving Impact as a One-Person TeamIn this episode of Impact Stories, host Lisa Genovese sits down with Kelly Palmer, Communications Manager at Enfinite, to uncover her inspiring journey through diverse industries and her role in advancing sustainability initiatives. From building her career across marketing, branding, and ESG to managing large-scale projects, Kelly’s story is a testament to resilience and creativity.In this episode, we explore:💡 Kelly’s non-linear career path, from beauty and energy to becoming a one-person marketing department at Enfinite.💡 How her personal values drive her passion for authentic marketing and ESG initiatives.💡 Strategies to avoid greenwashing whil...
2025-07-2526 min
Impact StoriesBold Moves & Brand Revivals: Darren Contardo on Making an Impact in High-Stakes MarketingIn this episode of Impact Stories, host Lisa Genovese sits down with Darren Contardo, CEO of SP Nutraceuticals, whose career has spanned some of the most dynamic and challenging spaces in marketing. From transforming SlimFast during its turnaround to pioneering brand growth in the cannabis and nutraceutical industries, Darren’s journey is packed with bold moves and innovative strategies.In this episode, we explore:💡 Darren’s unique career path, beginning with his passion for nutrition and marketing and leading to major roles across multiple industries.💡 His approach to revitalizing brand equity and the daring decisions that helped hi...
2025-07-1834 min
Impact StoriesThink Big, Build Trust: Saira Hayat on Leadership, DEI, and Creating Impact in MarketingIn this episode of Impact Stories, host Lisa Genovese interviews Saira Hayat, a seasoned marketing professional with an impressive journey from Reckitt to her current role at Haleon (Sensodyne). Saira shares her insights into building a successful marketing career, emphasizing the value of aiming high, learning from fear, and fostering trust in professional relationships.In this episode, we explore:▶ Saira’s career progression and the pivotal moments that shaped her expertise, from working with global brands to managing large-scale media budgets.▶ The value of mentorship, learning styles, and how to stay on top of a fast-evolving m...
2025-07-0931 min
Impact StoriesJennifer Muller: Leading with Clarity, Connection, and Resilience in Challenging MarketsIn this episode of Impact Stories, host Lisa Genovese interviews Jennifer Muller, VP of Sales, Marketing, and Culture at Reid’s Heritage Homes. Jennifer shares her journey from real estate finance to leading marketing and cultural initiatives in the home building industry, highlighting the importance of consistency between internal values and external messaging.In this episode, we explore:▶ Jennifer’s career journey from real estate finance to custom home building and her evolution into a leadership role at Reid’s Heritage Homes▶ The significance of aligning company culture with marketing to ensure authenticity and connection▶ How Reid’...
2025-07-0928 min
Impact StoriesJoanna Thommee: Navigating Leadership, Marketing, and Personal GrowthIn this episode of Impact Stories, host Lisa Genovese sits down with Joanna Thommee, Vice President of Marketing and Strategic Partnerships at PEO Leadership. Joanna shares her diverse career path, from working with shopper marketing organizations to running her own consultancy, and now leading strategic events for top executives.In this episode, we explore:▶ Joanna’s career transition from independent consultant to a leadership role at PEO Leadership▶ The importance of curating memorable experiences in both marketing and event management▶ How her background in shopper marketing influences her current work in executive leadership development▶ The...
2025-07-0937 min
Impact StoriesNavigating the Non-Linear Path of Marketing with Catrinel PopescuIn this episode of Impact Stories, Lisa Genovese sits down with Catrinel Popescu, Brand and Communications Manager at TEC Canada, whose diverse career has spanned everything from art galleries to academia and digital marketing.🌟In this episode, we dive into:▶ How Catrinel’s background in history and political science led her into a flourishing marketing career.▶ The pivotal role that working in art galleries played in shaping her social media and marketing expertise.▶ Insights into navigating traditional and creative marketing environments, and how authenticity and simplicity are key to effective social strategies.Whether you’r...
2025-07-0933 min
Impact StoriesFrom Tech Startups to CPG Growth: Carla Bragagnolo’s Marketing JourneyIn this episode of Impact Stories, host Lisa Genovese sits down with Carla Bragagnolo, Director of Marketing at Chiwis, a rapidly growing CPG brand. Carla’s journey from content marketing at a tech startup to leading impactful strategies at Chiwis offers a wealth of insights into career transitions and building brand success. 🌟In this episode, we explore:▶ Carla’s diverse career spanning B2B tech, retail management at Lululemon, and lifestyle marketing▶ The balance between marketing and sales, and the unique challenges of startup marketing▶ Chiwis’ expansion into the U.S. market and the team’s innovativ...
2025-07-0924 min
Impact StoriesFrom Journalism to Cannabis: Amber Craig’s Unique Path to Marketing SuccessIn this episode of Impact Stories, Lisa Genovese sits down with Amber Craig, a trailblazing marketing leader whose career has taken her from journalism to founding a successful marketing agency and serving as the chief merchandising officer for a national cannabis brand. 🌟In this episode, we dive into:▶ How Amber transitioned from journalism to marketing, and what inspired her leap into entrepreneurship▶ Her experience navigating the complexities of the cannabis industry, a highly regulated and evolving space▶ How Amber’s personal experiences led her to found a charity supporting trauma survivors, turning inspiration into impactful ac...
2025-07-0921 min
Impact StoriesThe Power of Authentic Marketing with Alexia Palmeri – Interview by Lisa GenoveseDive into this episode of Impact Stories, where Lisa Genovese chats with Alexia Palmeri, a Toronto based marketing specialist, about the power marketers hold and the responsibility to drive positive change. 🌟In this conversation, we explore:▶ The importance of authenticity in shaping consumer perceptions▶ How marketers influence purchasing decisions and societal values▶ The ethical duty of marketers to act with integrity and do goodJoin us for a candid discussion on how authenticity and integrity can redefine marketing’s impact. Don’t miss Alexia’s insights on navigating today’s trends and staying true to your brand v
2025-07-0934 min
Impact StoriesExciting Insights on Marketing & The Future with Cassy Price of Nestle Health ScienceWe’re thrilled to share the most recent interview of Impact Stories with the brilliant Cassy Price, hosted by Lisa Genovese 🚀In this episode, we dive into:▶Why biology class can shape your future▶Mentorship and how it supports your career growth▶Where inspiration can come from in this new landscape of marketing
2025-07-0927 min
FIND YOUR FLOW with Lisa RocheLive Peacefully and in Better Health with KRISTINE GENOVESE Part 2You’ve heard of IQ (intelligence). You’ve heard of EQ (emotional intelligence). Have you heard of SOUL INTELLIGENCE?If not…it’s time to incorporate this piece of the puzzle to make massive, lasting changes to your well-being!Kristine Genovese is a transformative force in holistic health, empowering healthcare professionals to reclaim their own well-being while revolutionizing the way they heal others.“At SOUL INTELLIGENCE® METHOD we believe that true health goes beyond just physical well-being. It's about achieving harmony in mind, body, and spirit. Our mission is...
2025-05-1427 min
FIND YOUR FLOW with Lisa RocheLive Peacefully and in Better Health with KRISTINE GENOVESE Part 1You’ve heard of IQ (intelligence). You’ve heard of EQ (emotional intelligence). Have you heard of SOUL INTELLIGENCE?If not…it’s time to incorporate this piece of the puzzle to make massive, lasting changes to your well-being!Kristine Genovese is a transformative force in holistic health, empowering healthcare professionals to reclaim their own well-being while revolutionizing the way they heal others.“At SOUL INTELLIGENCE® METHOD we believe that true health goes beyond just physical well-being. It's about achieving harmony in mind, body, and spirit. Our mission is to empower ind...
2025-05-1229 min
Beyond the ResumeBeyond the Resume with David Genovese (Baywater Properties)On this episode of Beyond the Resume, we chat with David Genovese. He shares his journey from investment banking to real estate development, highlighting the founding of Baywater Properties and the transformative Corbin District project. He discusses the importance of community engagement, risk management, and mentorship in the real estate industry, while reflecting on his career and aspirations for the future.YouTube: https://youtu.be/4i0vwrr_vAsSpotify: https://spoti.fi/35ZJGLTApple Podcasts: https://apple.co/3I3nkG9Web: https://www.jacksonlucas.com/podcast/david-genoveseChapters...
2025-04-0748 min
Female Founder Unplugged[S4, Ep#25]: Enhancing Leadership Growth and Team Connection with Founder Lisa GenoveseSend us a textIn this episode, I sit down with Lisa Genovese, the founder and president of Bottom Line, an international business strategy organization. We explore the essence of customer feedback, effective leadership, and building a team culture that fosters trust and growth. Lisa shares her experiences in stepping back to empower her team, the significance of structured feedback loops, and strategies for clear and direct communication. This episode is a treasure trove of insights for entrepreneurs aiming to cultivate a thriving, customer-oriented business environment.In this episode Importance of customer feedback in p...
2025-01-0945 min
INspired INsider Podcast[Top Agency Series] The Power of Strategic Market Research With Lisa Genovese of BottomLineLisa Genovese is the President of BottomLine, a hybrid between a research firm and a marketing agency that helps brands secure market share through in-depth research. With her extensive background in both marketing and agriculture, she brings a unique perspective to the company, specializing in uncovering key insights that drive critical business decisions and strategies. Throughout her career, Lisa has led BottomLine to assist numerous prestigious clients like Pure Encapsulations and Verge Agriculture, guiding them through market expansions, rebranding, and digital campaign optimizations. Her approach combines data-driven insights with innovative marketing solutions, resulting in measurable growth and success for...
2024-07-0247 min
The Ampersand - UnpluggedEmbracing EDI in ESG: Driving Positive Change in the Marketing WorldSend us a textIn this eye-opening episode of our podcast, we delve deep into the realm of Environmental, Social, and Governance practices in the marketing world, with a special focus on the importance of Equity, Diversity, and Inclusion within this framework. Join us as we explore how these three essential pillars are interwoven and crucial in shaping the future of responsible marketing.Our guest, Lisa Genovese, President of BottomLine, leads professionals from the marketing sectors and sheds light on the undeniable connection between ESG and marketing all while highlighting the pivotal role EDI plays...
2023-07-3153 min
Equus ways (ex Le journal d’Iggy) - Apprendre à "parler cheval"Chapitre 44 - Faciliter ses séances d'équitation grâce à Appaloo EquestrianPanne sèche.
Avez-vous déjà eu ce sentiment de n'avoir plus d'idée ?
Et de faire et refaire toujours la même séance avec votre cheval ?
Que l'on soit demi pensionnaire ou propriétaire, on rêve du jour où l'on va pouvoir être méga libre et faire comme on veut... Jusqu'à ce que l'on retrouve dans la carrière et que l'on est trop le choix.
Comment faire sa détente seule, quoi faire, quoi choisir ?
Dans cet épisode...
2023-07-1945 min
#Ichooselife©'s podcastTales from the Loop - "Appuntamento in barca"PUNTATA PRECEDENTE:I Ragazzi sono andati all'appuntamento dato da Ing-Marie, alla barca al piccolo molo.Amy cerca in tutti i modi di evitare l'incontro, bucando le ruote delle biciclette e buttando chiodi in strada, cadendo dalla sua bici e cercando di creare situazioni per cui i Ragazzi debbano rinunciare all'incontro. Ma sarà un insuccesso.Arrivati alla barca, Ing-Marie li accoglie grazie a Prutte, un uomo genovese che, inizialmente, sembra essere solo il guardiano del porticciolo ma..i Ragazzi percepiscono la sua presenza come importante per Marie..forse troppo.La poliziotta spiega loro che un aiuto s...
2023-03-281h 24
Equus ways (ex Le journal d’Iggy) - Apprendre à "parler cheval"Chapitre 29 - La vie au pré au printemps avec Marie, Léa, Lisa, Emilie & JessicaCette semaine nous marquons officiellement l’entrée dans le printemps selon notre bon cher vieux calendrier grégorien.
Le printemps, cette saison qui fait tellement de bien au moral, Les jours rallongent, ce qui est précieux en général quand on est propriétaire.
Son arrivée marque en général l’arrêt des lampes frontales quand on rend visite à poney. Comme chaque saison, la vie au pré est rythmée par différentes attentes et quelques problématiques bien connues.
Je reprends do...
2023-03-2519 min
Equus ways (ex Le journal d’Iggy) - Apprendre à "parler cheval"Chapitre 19 - La vie au pré en hiver avec Marie, Léa, Margaux, Lisa & NaomiCe week end on a changé d’heure et on rentre donc officiellement dans l’hiver.
Les 4 prochains mois seront donc rythmé par le manque de lumière, une météo moins clémente, un manque de vitamines…
C’est en général la saison où l’on est moins enclin à passer du temps dehors. Pourtant quand on est propriétaire de chevaux, on est bien obligé de sortir. Qui plus est quand notre cheval vit au pré.
Vivre au pré à l’année !
C’était la condition sinéquanone q...
2022-11-0222 min
The YourLIVINGBrand.live showStrategy Eats Tactics For Breakfast With Lisa GenoveseThe effectiveness of a company's marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today's guest, Lisa Genovese, talks about. As the President of BottomLine, Lisa supports challenger brands in evolving their business and creating more impact on the world around them. BottomLine's global team helps clients implement kick-ass strategies centered on solid market research insights that consistently improve conversion rates and increase sales and pr...
2022-09-0732 min
The YourLIVINGBrand.live showStrategy Eats Tactics For Breakfast With Lisa GenoveseThe effectiveness of a company's marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today's guest, Lisa Genovese, talks about. As the President of BottomLine, Lisa supports challenger brands in evolving their business and creating more impact on the world around them. BottomLine's global team helps clients implement kick-ass strategies centered on solid market research insights that consistently improve conversion rates and increase sales and profit ma...
2022-09-0632 min
Bold(h)erInspired to InventWhen you think of an inventor, what comes to mind? Well, now think of a 19-year-old woman in first-year biomedical engineering at University. Lianna Genovese is an award-winning inventor. As she tells Lisa Bragg, she's inspired by the people she's helping.
2022-03-3126 min
The AAPC PodcastHow to Find a Job and AAPC's Mentorship Program | Lisa Livingston and Rita Genovese | AAPC Social HourIn this episode of AAPC Social, Lisa Livingston and Rita Genovese from the AAPC National Advisory Board join us. They share their favorite tips to help you get your dream job (or your first job). Lisa and Rita also talk about AAPC's mentorship program.
2022-03-1055 min
One Billion Raving FansLisa Genovese: Online reputation monitoring in the social media eraLisa Genovese is the founder and President of BottomLine, a market research and marketing strategy agency that works with companies of all sizes to re-discover their true value, reach new audiences, and evolve their messaging. In this episode, Shannon and Lisa talk about monitoring online reputation and the importance of proactively creating a crisis communications plan. They discuss social listening tools, strategies for dealing with negative online reviews and what to consider when it comes to soliciting online reviews from customers. Lisa shares her experience on how to make it easy for customers to provide testimonials and why you...
2022-01-1326 min
Skippy's Corner / Skippyin KútikSK Topky a Stopky tohto roka 17-12-2021Dnes len zoznam, všetko je v podcaste a tu sú sľúbené linky...
Vizuálne knihy Maja Lunde a Lisa Aisato https://anchor.fm/sona-michlikova/episodes/SK-Maja-Lunde---Snehov-sestra-17-10-2021-e18u1c3 a https://anchor.fm/sona-michlikova/episodes/SK-Maja-Lunde---Strkya-slnka-12-11-2021-e1a6lcb
Lisa Aisato a jej kresby sú tu: https://www.aisato.no/boker
Simon Stålenhag - tu je link na jeho kresby, keď už nič iné: https://www.simonstalenhag.se/es.html Shaun Tan na doplnenie svätej trojice ilustrátorov tohto roka :)
Nebeletria: Rutger Bregman - Ľudskosť
...
2021-12-1727 min
More Perfect MarketingThe One About Challenger Brands (with Lisa Genovese)What's a Challenger Brand?
As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.
Find Lisa at wearebottomline.com
2021-12-1327 min
Small But Mighty Agency: How to Grow Your AgencyLisa Genovese: Applying the 80/20 rule to catapult her business to a seven-figure agencyWhat is the fastest way to grow a service-based business to seven figures? Not a trick question 🙂It’s to help your clients get results faster. Meet Lisa Genovese, five years into building her marketing agency, Lisa discovered the 20% of activities driving results for her clients and decided to go all-in on the service offering,In this episode of the Small But Mighty Agency, we dig into the 80/20 rule that helped Lisa catapult her business to a seven-figure agency and why getting support to discover her 80/20 was a wise decision. Tune i...
2021-11-1028 min
the UNCOMMODiFiED PodcastTheir Perception is Your RealityIn this UNPEDDLING episode, Chris and I have a conversation with Lisa Genovese, the President of BottomLine. We explore the world of Market Research and ideas and insights that will show you:What can help you, your company and your brand be "scrappy" and "punch above your weight" as an "underdog" in your Market.What the best way to seek "feedback and opinion" from your customers is? And if you hire someone to help you do this, what is the most critical thing you will need to believe about them?How t...
2021-07-0651 min
Let's NOT Get Into It with Mary and LeeEP 31: Cos and EffectTheme Music: “The Adults Are Talking” by The Strokes https://www.youtube.com/watch?v=o4qsjmLxhowIntro Links:Bruce Jenner United Way PSA https://www.youtube.com/watch?v=Y9gkeCFtYyYSports News Blooper https://www.youtube.com/watch?v=h4gBxeP5b34&t=172sC-Span Trump Prank Call https://www.youtube.com/watch?v=6LIgefFpeVQ&t=323sBill Cosby On Prison https://www.youtube.com/watch?v=O6sLBy4CKx0James Brown Feels Good https://www.youtube.com/watch?v=bMhnIUOOLdE&t=58sBrit...
2021-07-0457 min
The Exploring Leadership ShowEP27: The Exploring Leadership Show Lessons LearnedI've learned so much from my first 32 guests that I felt the desire to try and distill down 4 lessons and share them with you in this summary episode. I hope this is useful and welcome your comments about which episode has been the most meaningful to you, what changes you'd like to see from me as I continue MC'ing the podcast, and if you have suggested guests you'd like me to interview, please send those over as well.spence@warriorslead.comThanks for listening!Special thanks to each guest who has joined me...
2021-06-1615 min
The Crime CatKitty GenoveseIn the early morning hours of March 13th, 1964, Kitty Genovese would be attacked and brutally murdered returning to her apartment after a long shift at work. Her murder, and the alleged witness's that observed it and did nothing, would change psychology in America for decades to come. Source Materials: WikepediaHistory.comThe library of CongressUSA today
2021-06-1534 min
The Exploring Leadership ShowEP23: The Exploring Leadership Show with Special Guest Lisa Genovese As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins. Lisa has helped many of her clients grow from local brands into globally recognized nam...
2021-06-0932 min
Do Good WorkThe Truth Behind Your Brand Positioning with Lisa GenoveseLisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more impact. For her, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. Her team helps clients implement high-performing strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins. Highlights Doing market research - 2:07 What it means to properly position yourself - 3:55 Exclusivity vs. Commodity - 4:39 Understanding...
2021-03-2433 min
The murderandmystery‘s PodcastThe Not So Heroic Effect and Weird Creepy Kids: Episode 17The Murder and Mystery Podcast turns one this month! For our birthday episode Lisa brings us the murder of Kitty Genovese and the role the bystander effect played in her death. Somer discusses the black-eyed kids including a very recent sighting from just this last year. Thank you for listening to us for the past year and we look forward to another year of murders and mysteries!
2021-02-271h 07
One Degree ShiftEpisode 51: Asking the Right Questions with Lisa GenoveseMarketing isn’t just about how we feel; it is about what the numbers say. And to get the right numbers, we have to ask the right questions and get consistent feedback.In this episode, hear from the President of BottomLine as she shares which questions we can ask to get the information we need to increase the effectiveness of our marketing efforts.erictermuende.com
2021-01-1217 min
Businesses are People Too! A PodcastEpisode 11: What if...businesses cared about eating their veggies before their cake?What if....businesses cared about eating their veggies before their cake with Lisa Genovese, BottomLine
Top takeaways:
8:18: For any recommendation to have an impact, it must have data to support the WHY!
10:12: When you dive into the data research, you can identify gaps in the business, allowing for deeper insights into marketing
11:08: The issue with "Spraying and Praying" - jumping into implementation without research to support a real strategy. This has you run the risk of developing something that doesn't serve, leaving you to then re...
2020-12-2434 min
The Bardcast: "It's Shakespeare, You Dick!"Tyrannical ShakespeareSent us a text, you dicks!!It's almost November, people!!! There are certain ELECTIONS in certain countries that are very much on our minds, as well as the minds of the rest of the planet. So... how we do deal with it? We talk about the political atmosphere that surrounded our boy Will!! Was there a separation of church and state for Shakespeare? Hell, no! Shakespeare had a devil of a time maneuvering around the politics of his time, but managed to stay under the radar of those who would chop off his head f...
2020-10-1635 min
Humanizing Leadership- Conversations for the Next GenerationEpisode 119: Lisa Genovese, President at BottomLine | Helping brands level up and get where they're going FASTERLisa is one inspiring, accomplished and grounded businesswoman.Join us as we explore leadership challenges, wins, and gender in the workplace.As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centred on strong market research insights that consistently im...
2020-10-1351 min
Lead with Empower PodcastDr. Lisa Hill Leads with EmpowerDr. Lisa Hill Leads with Empower! Dr. Hill is currently the Chair of the Department of History at Hamden Hall Country Day School in Hamden, CT. Lisa has over 20 years of teaching and administrative experience at the secondary and collegiate level and shares wonderful insight into her leadership journey from student to educator. Lisa is a life-long learner - earning a BA in Liberal Studies from the University of Maryland, Masters' Degrees in US History and African American Literature from Emory University, and a Ph.D. in US History and African American Literature from Emory University. Lisa's research includes...
2020-06-041h 01
MicrogreensTypes of Microgreens/ BasilBasil's popularity among foodies and chefs is because Genovese basil adds such intense fresh flavor to a wide variety of food. Genovese, also called sweet basil, is also packed with vitamins and vital nutrients.Varieties are often named after their scent or physical characteristics. Leaves of this herb range in colors from dark purple to pale green and may be serrated or smooth, glossy or crinkly; flowers grow in whorls ranging from white to purple.If you want the free Microgreens Business pdf, click this link and get instant access! Are you growing microgreens and n...
2020-06-0410 min
Broken Open: the podcastBroken Open #12: Lisa Marie GenoveseI have known Lisa Marie Genovese for the past 8 years, and always enjoy connecting. Lisa is the President at BottomLine Marketing where she "helps brands level up and get where they're going FASTER". She's smart, sassy, and one of my favourite trouble makers! Find Lisa at www.wearebottomline.comLinkedin: linkedin/in/lisamariegenoveseAlso mentioned in the show:Kolbe Assessment Tool: www.kolbe.comCulture Smith: www.culturesmithinc.com Emergenetics: www.emergeneticscanada.com (Recommend Tara-Lee Goerlitz as a certified facilitator)
2020-05-1857 min
Calgary Business PodcastEpisode 124 | Lisa Genovese, President of BottomLine | 16 April 2020Lisa and her team provide targeted advice to clients on their marketing strategies by mixing together research, data analytics and technology with staff that understand the human side to consumer behavior, patterns and trends.
To learn more about the “BottomLine”, consider clicking on the links below:
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BottomLine website | https://www.wearebottomline.com/
BottomLine on Instagram | @BottomLineYYC
BottomLine on Twitter | @BottomLineInc
BottomLine on YouTube | https://www.youtube.com/user/BLMarketinginc
Lisa Genovese profile on LinkedIn | https://www.linkedin.com/in/lisamariegenovese/
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2020-04-1626 min
The RebelRebel PodcastE0009 - Living the 6 PrincipalsIn this episode I'm talking with Lisa Genovese about everything. Lisa is the President of Bottomline Marketing and we talk about marketing, her six principals of brand building, entrepreneurial journeys, disruption and innovation in big markets, brand pivots, scuba diving with sharks, horse jumping, Mickey the Boston Terrier and so much more (it would take three pages to list it all). Lisa Genovese www.linkedin.com/in/lisamariegenovese Bottomline Marketing www.BottomlineMarketing.ca People and Links Mentioned in this Podcast BUSINESS: Culture Smith FOOD: Alloy Restaurant BAND: Leaving...
2018-07-1644 min
Gocce di storiaLa Grande Guerra nell’Alta Val di SoleQuesta puntata vuol provare a raccontare un pezzo, piccolo, ma importante, della Grande Guerra ed in particolare della cosiddetta Guerra Bianca. Abbiamo scelto il fronte trentino non solo perché la Val di Sole è una sorta di seconda casa, ma soprattutto perché questo pezzo di mondo si trovò in una posizione assai scomoda alla fine del conflitto. I caduti provenienti da questa ed altre valli divennero ipocriticamente scomodi: essi avevano combattuto per Francesco Giuseppe, ma, pur avendo combattuto contro il Regno d’Italia si trovarono sepolti su quel territorio ed ecco che, quindi, vennero relegati in secondo piano dietro i caduti c...
2016-09-0937 minGocce di StoriaLa Grande Guerra nell’Alta Val di SoleQuesta puntata vuol provare a raccontare un pezzo, piccolo, ma importante, della Grande Guerra ed in particolare della cosiddetta Guerra Bianca. Abbiamo scelto il fronte trentino non solo perché la Val di Sole è una sorta di seconda casa, ma soprattutto perché questo pezzo di mondo si trovò in una posizione assai scomoda alla fine del conflitto. I caduti provenienti da questa ed altre valli divennero ipocriticamente scomodi: essi avevano combattuto per Francesco Giuseppe, ma, pur avendo combattuto contro il Regno d’Italia si trovarono sepolti su quel territorio ed ecco che, quindi, vennero relegati in secondo piano dietro i caduti c...
2016-09-0937 minHarvesting HappinessTransforming PTSD to PTGrowth, Bob Delaney and Monika KorraMonika Korra is a native of Loten, Norway. In 2008 she was offered a 100% running scholarship at Southern Methodist University. She earned a B.S. in Applied Physiology and a minor in psychology. During her time at SMU she was kidnapped and sexually assaulted. As a result of her experience she has found her mission in life; to help others fight back to a normal life after experiencing personal trauma.She founded The Monika Korra Foundation and is in the process of getting her book published to share her experience with others.
Bob Delaney has risen to the top of two...
2013-07-2457 min
Harvesting HappinessTransforming PTSD to PTGrowth, Bob Delaney and Monika KorraMonika Korra is a native of Loten, Norway. In 2008 she was offered a 100% running scholarship at Southern Methodist University. She earned a B.S. in Applied Physiology and a minor in psychology. During her time at SMU she was kidnapped and sexually assaulted. As a result of her experience she has found her mission in life; to help others fight back to a normal life after experiencing personal trauma.She founded The Monika Korra Foundation and is in the process of getting her book published to share her experience with others. Bob Delaney has risen to the top of two...
2013-07-2440 min