Shows
Human-Centered InnovationInternal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One.Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and...2023-05-1629 minHuman-Centered InnovationUsing Competition To Start To Define Your Brand Strategy In A MergerA brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one.2023-05-0221 minHuman-Centered InnovationA Human-Centered Approach To Redefining Services In A MergerWhen companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets overlooked. In this episode, Lisa Marceau and Kristine Merz call for a human-centered approach to redefining services in a merger. They talk about how leaders should keep in mind their employees as they overcome changes in culture, sharing the card-sorting method to help them define and identify their services better. So join this conversation and learn the opportunities you can grab from building a human-centered mindset as...2023-04-2524 minHuman-Centered InnovationTwo Brands Become OneStarting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fi...2023-01-3128 minHuman-Centered InnovationEstablishing Organizational Clarity Will Magnify Your BrandCompany values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these terms? Do we understand their value to the company? Do we actually know “why” our companies do what it does? In today’s episode, we have an in-depth discussion about the importance of establishing organizational clarity and how it actually puts value in the company itself. Join us in learning how to uncover the deeper “whys” of a brand and ultimately magnify your brand’s value! For...2023-01-1722 min
Lisa Marceau on the Digital Generation and HealthcareYoutube version https://youtu.be/t1HZR_6d7Gc
https://alphamillennialhealth.com I’ve had a lot of titles over my career in both small businesses and large organizations, including Director of Marketing + Communications, Executive Director, and VP of Digital Research Solutions. My journey spans roles in research and executive leadership in academia, hospital systems, small independent research firms, large consulting companies and one of the largest, Fortune top 25, health insurers out there. I hold a master’s degree in public health from Boston University and a Professional MBA Certificate from Bryant University’s Executive Development Center. I also co-host a podca...2023-01-0929 minHuman-Centered InnovationA Rebrand Case Study In Four Parts: Exploring New Markets Part IIRebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlight how the significance of helping your client understand the reason for the changes is mainly because the market is also changing. For more information about JKAM Investments, visit jkaminvestments.com2022-11-0725 minHuman-Centered InnovationA Rebrand Case Study In Four Parts: Exploring New Markets Part IIt’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. However, if rebranding goes wrong, it could do more harm to your company than good. Join your hosts, Lisa Marceau and Kristine Merz as they talk about the second rebranding of NERI, and how human-centered innovation helped driv...2022-10-2424 minHuman-Centered InnovationA Rebrand Case Study In Four Parts: Transforming Brand Identity Part IIIn our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. They also discuss the importance of considering your employees’ perspectives so that they are champions of the rebrand. Join this second of a two-part episode on brand identity and transformation.For more information about JKAM Investments, vi...2022-10-1137 minHuman-Centered InnovationA Rebrand Case Study In Four Parts: Transforming Brand Identity Part IRebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discuss their first encounter and how they learned to ask the hard questions that need to be asked during rebranding. They talk about how rebranding affects the people who sustain a company and what leaders need to understand about these sentiments. They then share their insights on how a human-centered approach can make the rebranding process easier and how it meshes with design. All of...2022-09-2629 minHuman-Centered InnovationThe Human In Human-Centered Research And Brand StrategyPeople need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find out what barriers they may have. Join Lisa Marceau and Kristine Merz as they talk about the human side of clinical trials. Learn how to bring things down to a study level of branding. Become more human-centric today!For more information about JKAM Investments, visit jkaminvestments.com2022-09-1225 minHuman-Centered InnovationUnderstanding Brand Identity Through Organizational ClarityBuilding your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity.For more information about JKAM Investments, visit jkaminvestments.com2022-08-2920 minHuman-Centered InnovationFinding Your Chocolate And Peanut ButterAn approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve it? Lisa Marceau and Kristine Merz both agree it’s through research and design. Picking up from the last episode’s discussion about the importance of research, Lisa and Kristine turn their conversation to their definition of research and dig into the concept a little more deeply. They also tackle the importance of design as part of the research process and how combining research and design lets you innovate in m...2022-08-1512 minHuman-Centered InnovationThe Importance Of Knowing Where You’re GoingBefore pursuing a goal, you must first determine why you want to achieve it. The same goes with research and science; before you can appreciate the results, you must first know the importance of where you’re going. What is the purpose of what you're trying to achieve, and have you thought about your audience as you develop your path forward? Lisa Marceau and Kristine Merz think talk these questions through as they embark on the final stages of their rebranding process. Listen in as the duo share their insights on the importance of making sure you understand your go...2022-08-0114 minHuman-Centered InnovationUnderstanding What Brand Structure Means In An AcquisitionHaving a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand structure, a.k.a. brand architecture, to explain how it impacts your business, especially for merger acquisitions. They discuss the three types: master brand structure, endorsed brand structure, and invisible brand structure. Listen in as they cite industry examples of how each type affects a company’s image to the public. Stay tuned!For more information, visit: https://chocolateandpeanutbutter.com/...2022-05-2722 minHuman-Centered InnovationGetting It Right The First Time - Whether It’s Your First Or Last Merger/AcquisitionWhether it is your first or last acquisition, understanding all the layers affected is essential to a successful venture. Mergers and acquisitions are the most disruptive thing any organization can go through. It's important to build a trusting and transparent environment for everyone involved. Remember, you're not just bringing in another company, you're bringing in a whole new culture. Building that internal and external relationship across the company is very important. Join Lisa Marceau and Kristine Merz as they talk all about mergers and acquisitions today!For more information, visit: https://chocolateandpeanutbutter.com/2022-05-1324 minHuman-Centered InnovationLeadership In Merger/Acquisitions: Managing Disruptive Change At Every LevelAn acquisition is when one company purchases another one outright. In contrast, a merger is a combination of two firms that subsequently forms a new legal entity under the banner of one corporate name. These two changes can be challenging for both the leader and their team. How exactly does a company navigate this shift in management? Join our hosts, Lisa Marceau and Kristine Merz, as they tackle this topic in a whole new series. Lisa and Kristine take on a refreshing perspective on human-centered leadership and its impact on brand identity and organizational clarity. Tune in and learn...2022-04-2915 minHuman-Centered InnovationThe Importance Of Research To Our Lives And In Human-Centered Innovation And DesignWe often overlook the importance of research in shaping everything from what we eat, to how we interact, and of course how we approach health. For millennia, research has been the thread that has held the fabric of society—from successes and innovations, even to failures that inform us what does and doesn’t work. There is no more current example than the impact of research on the COVID-19 pandemic. Picking up from the last episode's discussion, Lisa Marceau and Kristine Merz dive deep into their work in research, how they are working together, and where it intersects with desi...2022-03-2426 minHuman-Centered InnovationHuman-Centered Innovation: Research Meets DesignResearch and design can come across as two very different fields of discipline. It can be a real challenge to reconcile them in such a way that good design is achieved without disrespecting the science behind research. This is one of the prominent themes that defined the period when Lisa Marceau started working with Kristine Merz. Continuing with the story of how their partnership started to form, they recall how Kristine came in as a real problem-solver, not just someone who executes on what her client wants her to do. What started out as a simple need for Lisa’s...2022-03-2427 minHuman-Centered InnovationIntroducing Kristine Merz and Lisa Marceau: Bringing Human-Centered Innovation Back To Research And DesignThe sky is the limit when it comes to what you can innovate in this day and age. One setback to often creative innovation is the growth of innovation just for innovation's sake. It’s here that the human connection gets lost along the way. Bringing human-centered back into innovation through combining research and design, Kristine Merz and Lisa Marceau welcome you to the Human-Centered Innovation podcast! In this pilot episode, we get to know Kristine and Lisa right from the beginning of their journey in their space, and later on, growing to find their place and purpose of pr...2022-03-2132 min