Shows
Home Care Marketing & Sales Mastery by Approved Senior Network®Mastering Home Care Marketing: Building Trust, Creative Holiday Strategies, and Strengthening Referral RelationshipsSend us a textUnlock the secrets of growing your private pay home care business with insights from industry experts Dawn Fiala, Annette Ziegler, and Lisa Marsolais of the Approved Senior Network's Mastery Circle. We dive into actionable strategies for building trust and fostering relationships with referral sources, emphasizing the importance of understanding the offerings of potential partners and mastering industry knowledge. Discover how effective communication and consistent outreach can transform your home care marketing efforts and propel your business forward.Our conversation explores creative ways to stand out in a competitive field, particularly during...2025-01-1756 min
Home Care Marketing & Sales Mastery by Approved Senior Network®ASN's Home Care Marketing End-of-Year Webinar Replay!Send us a textUnlock the secrets to mastering digital marketing in the home care industry with Lisa Marsolais, Valerie Van Booven and Dawn Fiala. Learn how to enhance your online presence by optimizing your website for Google's algorithm, harnessing the power of AI searches, and leveraging effective SEO strategies. Dawn brings her wealth of knowledge to the table, sharing best practices for training community liaisons and salespersons, emphasizing the seamless integration of sales and recruiting efforts for exponential company growth. Also joining us is Lisa Marsolais, our client happiness representative, who contributes her expertise in home...2024-12-061h 28Home Care Marketing & Sales Mastery by Approved Senior Network®Home Care Marketing Strategies, Revenue Growth, and Caregiver ExcellenceSend us a textGet ready for an engaging and insightful journey into the home care industry with some of its leading voices, including Lisa Marsolais, Dawn Fiala, Annette Ziegler, and Valerie Van Booven. Discover how Valerie, a seasoned registered nurse, underscores the critical role of online marketing in achieving success. This episode is packed with practical strategies, from balancing online and in-person sales efforts to accessing resources for mastering the craft of home care sales. We promise that you'll walk away with actionable insights to enhance your business approach.As the year winds down...2024-11-151h 01Home Care Marketing & Sales Mastery by Approved Senior Network®Unlocking Success in Home Care Marketing: Expert Insights on Partnerships, Marketing, and Care StrategiesSend us a textUnlock the secrets to thriving in the senior care industry as Valerie Van Booven, along with Dawn Fiala, Lisa Marsolais, and Annette Ziegler from Approved Senior Networks, share their indispensable insights. This episode promises to transform your approach to home care operations and marketing with strategies drawn from their extensive experience in the field. Listen in as they explore the challenges and triumphs of building effective partnerships within the industry, and provide access to a wealth of resources designed to elevate your professional game.Delve into the remarkable mission of Care...2024-11-011h 01Home Care Marketing & Sales Mastery by Approved Senior Network®Unlocking Home Care Success: Reducing Readmissions and Building Community ConnectionsSend us a textIn this engaging session, Lisa Marsolais, Dawn Fiala, and Annette Ziegler from Approved Senior Network share invaluable insights into the home care industry, focusing on strategies to reduce hospital readmissions. Learn how proper discharge planning and collaboration with home health services can prevent readmissions, benefiting clients, families, and healthcare systems. Explore creative marketing ideas such as pumpkin decorating contests and cookie decorating for engaging with communities and boosting your business. Don't miss out on the holiday-themed leave-behind campaigns designed to enhance your agency's visibility and success as we approach the end of the...2024-10-0656 min
Limitless: Blind Beginnings Podcast*Special Rebroadcast** Episode 63 - Let's Talk About Paralympic Tandem CyclingWith the Paralympics starting this week (August 28, 2024 – September 8, 2024), we wanted to do something a little special, and are rebroadcasting some Paralympic content from a few years ago featuring our very own Shawn Marsolais discussing her experience going to the Paralympics in 2004 with her Tandem Cycling pilot, Lisa.
And for those wanting even more Paralympic content, the Paralympic YouTube Channel will include live coverage from all 22 Paralympic sports including the opening and closing ceremonies, multi-view streams where up to four streams can be viewed simultaneously. Check it out here: https://www.youtube.com/paralympics
Blind Beginnings’ miss...2024-08-271h 00Home Care Marketing & Sales Mastery by Approved Senior Network®Home Care Marketing: Dealing with Rejection in Home Care Marketing and SalesSend us a textWhat if you could transform your home care marketing strategies and build stronger relationships with referral sources all at once? This episode features home care industry veterans Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven, who bring decades of expertise to the table. Listen as they share practical tips on everything from muting lines during meetings for better engagement to leveraging CRM tools for deeper connections with referral sources. Discover how Valerie’s insights into online marketing and the Kollab app can elevate your efforts in reaching both clients and partners.2024-08-251h 04Home Care Marketing & Sales Mastery by Approved Senior Network®Home Care Marketing: 2024 Home Care Revenue Formula (Webinar Replay)Send us a textUnlock the secrets to skyrocketing your home care business with Valerie Van Booven and her team of experts, including Dawn Fiala, Lisa Marsolais, and Annette Ziegler. This episode is a goldmine of practical strategies blending in-person and online marketing to provide uncompromising service that truly stands out. Learn how to create a repeatable, scalable, and time-tested revenue formula that guarantees consistent growth and client satisfaction, no matter where your business is located.Discover the crucial role of a well-trained community liaison in establishing and maintaining fruitful relationships with referral...2024-07-111h 14Home Care Marketing & Sales Mastery by Approved Senior Network®Home Care Marketing: AMA (Ask Me Anything!) Home Care Marketing and Sales Q&ASend us a textEver wonder how to keep your marketing momentum high even when you're short-staffed? Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais and Annette Ziegler in this engaging episode of the Continuum Mastery Circle as we explore essential strategies and insights to elevate your home care sales and marketing efforts. Despite Lisa battling a bit of illness, our spirits are high as we dive into ways to maintain consistent marketing, the complementary relationship between hospice and home care, and much more. Plus, we'll guide you on how to access previous sessions through the...2024-06-211h 01Home Care Marketing & Sales Mastery by Approved Senior Network®Home Care Marketing: Building Partnerships with Geriatric Care Managers to Elevate Home Care ServicesSend us a textDiscover how to forge meaningful relationships with geriatric care managers and elevate your home care business in our latest episode. Featuring insights from seasoned professionals Lisa Marsolais, Annette Ziegler, and Valerie Van Booven, we unpack the critical roles these experts play in ensuring the well-being of elderly clients. Learn from Annette's firsthand experiences about the invaluable support geriatric care managers provide, especially during complex medical and psychological situations.This episode shines a light on the exceptional services offered by geriatric care managers, from crisis intervention to navigating transitions from hospitals to...2024-05-2852 minHome Care Marketing & Sales Mastery by Approved Senior Network®Marketing Your Home Care Agency: What Should You Be Paying Your Sales Rep? Marketing Innovations, and Incentive StrategiesSend us a textUnlock the secrets to thriving in the competitive world of home care sales with our latest episode where we, Dawn Fiala alongside Lisa Marsolais and Valerie, give you the insider scoop on everything from clinching client assessments to innovative marketing strategies. Picture this: you're confidently navigating objections around costs while masterfully maintaining client privacy—all because you absorbed the proven tactics we discuss. And for those of you eager to continue learning, our Home Care Sales Forum awaits, fostering a community where ongoing support and knowledge sharing are just a post away.2024-03-201h 00Home Care Marketing & Sales Mastery by Approved Senior Network®Home Care Marketing: Online and In-Person Marketing Get Married- and it Works!Send us a textEver wondered how a simple snapshot can skyrocket your home care agency's market presence? Lisa Marsolais and Valerie VanBooven deliver a masterclass in blending the digital with the tangible, as we unravel the power of photography and video in solidifying your brand's image. Join us for a journey through strategic marketing where you'll pick up invaluable insights on fostering online connections and cultivating your community presence with ease. Meanwhile, our upcoming app promises to revolutionize accessibility to our home care sales forum—get ready to tap into a world of expertise right at you...2024-03-041h 00Home Care Marketing & Sales Mastery by Approved Senior Network®Mastering Home Care Marketing & Sales : Inservice Strategies for Growth and ConnectionSend us a textJoin Lisa Marsolais, Valerie, and myself, Dawn Fiala, on an enlightening journey through the twists and turns of home care sales and digital marketing. We're pulling back the curtain to showcase the ins and outs of fostering successful partnerships and driving growth within the home care industry. Step into our digital home at homecaresalesforum.com, packed with a wealth of resources and a community eager to share their victories and hurdles in navigating this dynamic field.In this episode, we're zeroing in on high-impact marketing strategies that cut through the noise...2024-02-201h 00Home Care Marketing & Sales Mastery by Approved Senior Network®Pioneering Home Care Marketing Techniques- Getting Into the SNFSend us a textEmbark on a journey through the intricate dance of marketing to Skilled Nursing Facilities with us, your guides Dawn Fiala, Lisa Marsolais, and Valerie VanBooven. Each of us brings a wealth of experience in home care, digital marketing, and sales, ready to spill our secrets on establishing a robust foothold in these critical healthcare hubs. We'll unwrap the layers of successful communication and unpack strategies that speak directly to the hearts of SNF staff, all while keeping patients and their seamless transition to home care at the core of our conversation....2024-02-041h 03Home Care Marketing & Sales Mastery by Approved Senior Network®Cultivating Success in Home Care Agency MarketingSend us a textUnlock the secrets to elevating your home care agency's sales and marketing strategies as we unveil the transformative Continuum Sales Mastery Circle, the latest evolution of our Home Care Marketing Mastermind. Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais in a dynamic discussion that promises to arm you with the tools necessary to thrive in today's competitive landscape. With a focus on creating a more interactive community, we're setting sail on a journey toward fostering rich dialogues and shared experiences that will embolden your marketing efforts and nurture growth.Wave g...2024-01-2354 min