Shows
Mom Who Works: Redefining what it means to be a working mom (in a world without working dads...)Interview: Lisa ZwiklIn this powerful conversation, we sit down with Lisa Zwikl—CSO at SmartAcre and a marketing leader who’s built her career in spaces as diverse as the Department of Defense and high-growth SaaS startups.Lisa shares how owning your agency as a business owner isn’t just about making decisions—it’s about reclaiming power in your personal and professional life. We explore how AI has become her go-to thought partner, offering practical benefits in both work and home life, and discuss the importance of using tech to create breathing room—not more pressure.
2025-09-0354 min
Agency Balance PodcastEpisode 015 Season 2: Put Your People First with Natalie KellyLisa Zwikl and Natalie Kelly discuss the importance of a people-first mindset in the context of a service business. Highlighting how investing in employees and building a strong company culture is essential for success. Natalie shares her career journey, including her realization that employee satisfaction and culture improvements can positively impact business results. She also stresses the importance of self-awareness and knowing one's limits as a leader.
2023-09-2046 min
Agency Balance PodcastEpisode 013 Season 2: Lisa Zwikl New Co-Host, Hire an Agency & Season 2 PreviewLisa Zwikl joins Dave as the new Co-Host of the Agency Balance podcast. Lisa and Dave talk about what they have seen so far in 2023 with inbound and outbound sales, what clients look for in hiring and agency. They also share what guests we will be having on season 2.
2023-06-1533 min
Agency Balance PodcastEpisode 012: Season Finale, 2022 Reflections & What To Set on Fire with Lisa ZwiklOn the final episode of Season 1 of the Agency Balance podcast, Lisa Zwikl Chief Strategy Officer at SmartAcre joins Dave to reflect back on 2022. We call back some great points shared from our guests along with Lisa shares some strategies on what to keep going into 2023 and what to throw into the fire.
2023-01-1952 min
Agency Balance PodcastEpisode 003: Being a Bad Ass Mom While Being an Agency Executive, CSO Lisa ZwiklGet some great inspirational ideas from Lisa on this episode. Lisa talks about making a choice being a working mom vs. staying home with her kids. Lisa has developed award-winning marketing programs to strategically planning activities for two (two and under!) boys, Lisa Zwikl is a strategist at heart. As SmartAcre's Chief Strategy Officer, Lisa empowers teams to listen to clients, understand goals, and bring campaigns to life, using the right mix of data and passion to drive decisions.
2022-05-1741 min