Shows
Beyond Private PracticeEP. 150 How to Grow Your Therapy Income Without Relying on Third-Party PlatformsAre you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you're scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your next level — without burning out or aban...
2025-10-2017 minBeyond Private PracticeEP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K MonthsIs your private practice stuck at $8K–$12K months, no matter how many hours you work? You're not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You'll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leav...
2025-10-0115 minBeyond Private PracticeEP 144. How Therapists Can Double Their Income While Working Less: The Path to FreedomIn this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you'll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You'll learn: Why you don't need another credential to be "legitimate" How adding coaching can create more income with fewer clients Three lessons I wi...
2025-08-2717 minBeyond Private PracticeEP 143. How to Earn More and Work Less As A Therapist Without Starting OverIn this episode of Beyond Private Practice, I'm sharing how to earn more and work less as a therapist without starting over. You'll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You'll discover: Why you don't need another credential to be "legitimate" How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn't make you less of a therapist) Key mindset shifts to start getting p...
2025-08-1316 minBeyond Private PracticeEP 142. How to Stay Booked And Paid All Summer as a TherapistWhat if your private practice didn't have to slow down in the summer? In this episode of Beyond Private Practice, I'm sharing why slow seasons aren't inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You'll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services — without being online 24/7. This episode is for...
2025-08-0614 minBeyond Private PracticeEP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen TherapistIn this episode of Beyond Private Practice, I'm sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they're starting from scratch. You'll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again. I also share my personal story of building a half-a-million-dollar bu...
2025-07-2314 minBeyond Private PracticeEP 140. How Therapists Can Sell Coaching with Confidence and IntegrityIn this episode of Beyond Private Practice, I'm pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You'll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership. This episode is for the therapist who: Feels uncomfortable or guilty about selling coaching services Worries about...
2025-07-1516 minBeyond Private PracticeEP 139. How Coaching Helps Therapists Create FreedomIn this episode, I'm pulling back the curtain on what coaching can really do for you — especially if you're a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a "successful" life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned dr...
2025-07-1225 minBeyond Private PracticeEP 138. The Identity Shift You Need to Start Your Coaching Business with ConfidenceIn this episode, I'm pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who've been told to play it safe, it's never just about the strategy. It's about identity. This episode is for the woman who knows she's meant for more — the one who's been circling the decision to start her coaching business, wondering if she's "ready" or "allowed" to want more freedom, more alignment, and more ownership of her life and her work. I'll share my personal story of how...
2025-06-2419 minBeyond Private PracticeEP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico CityIn this episode, I'm celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I've ever made. I'm pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who's been told to just be grateful, but who knows in her heart that she's meant for more. You'll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn't selfish, it's sacred. Here's What You'll Lear...
2025-06-1724 minBeyond Private PracticeEP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your PowerA mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you've ever felt like you're just "getting by" or that you're stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you'll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come. Why You Should Listen:
2025-06-1220 minBeyond Private PracticeEP 135: Why First-Gen Latinas Struggle to Choose Themselves and How Identity Work Changes Everything If choosing yourself still feels selfish or unsafe, it's not a mindset issue—it's an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they're unconsciously disqualifying themselves from the life they deeply desire. If you've ever felt resistance toward making big, aligned decisions, this episode is the permission slip and reframe you've been craving. Why you should listen: • Shift from Survival to Self-Trust: Understand why your nervous system resists ease and joy—and how to move from self-sacrifice to self-leadership. • Heal Identity Co...
2025-06-0318 minBeyond Private PracticeEP 134. How to Make Decisions That Create Your Dream LifeEpisode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions...
2025-05-1434 minBeyond Private PracticeEP 133: How I Stopped Chasing Degrees & Started Building the Life of My DreamsIn this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to building a soul-aligned business, relocating to Mexico City, finding love, and helping other Latinas do the same.
2025-05-0724 minBeyond Private PracticeEP 132. How to Get Unstuck and Find Your Purpose Through Identity WorkAre you feeling stuck—like something has to change, but you don't know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you've internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you've been while expanding into who you're becoming. You'll learn how to: Get unst...
2025-04-2332 minBeyond Private PracticeEP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen LatinaEP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you've been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you. In today's conversation, I'm sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could've disappeared at any moment. This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants wh...
2025-04-1029 minBeyond Private PracticeEP 129: Why You're Not Failing: Moving Through the In-Between Seasons of Business GrowthEpisode Title: Why You're Not Failing: Moving Through the In-Between Seasons of Business Growth Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: If you've been showing up, doing the inner work, investing in your growth, and still feel like things aren't clicking yet — this episode is for you. In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn't a sign of failure — it's a sacred season of becoming. Whether you're a first-gen entrepreneur, ther...
2025-04-0418 minBeyond Private PracticeEP 128: How Unconventional Thinking Leads to FreedomShow Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz: 👉 Private Coaching: Learn More & Book a Consultation to Apply 👉 Therapist to Coach Collective: Learn More & Join TCC Episode Summary: They called me delusional—and honestly? Maybe I was. But every bold, seemingly impossible decision I made brought me closer to the freedom I have today. This episode is a continuation of last week's conversation on being unrealistic, but today, we're going even deeper. If you've ever made a decision so big and bold that people questioned your sanity (and you started questioning yourself...
2025-03-1818 minBeyond Private PracticeEP 127. The Power of Being UnrealisticShow Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if being realistic is actually what's holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, joy, and abundance. As a Latina, eldest daughter of immigrants, Liz grew up believing that stability was the goal and that dreaming big was for other people. But she realized that being realistic...
2025-03-1212 minBeyond Private PracticeEP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina MorenoHow to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of...
2025-03-0456 minBeyond Private PracticeEP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi GuzmánFrom Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose. Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business own...
2025-02-251h 15Beyond Private PracticeEP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis BecerraEpisode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the "golden handcuffs," and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped...
2025-02-181h 11Beyond Private PracticeEP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 DaysEpisode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz....
2025-02-1154 minBeyond Private PracticeEP 122. How to Bring Your Dreams to Life Right NowWork with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and...
2025-02-0417 minBeyond Private PracticeEp. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the PodcastWork with Liz: Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love. If you've ever struggled with balancing yo...
2025-01-2720 minBeyond Private PracticeEP. 120: Redefining Success and Creating Freedom in 2025 Without HustlingInquire about working with Liz in Private Coaching: Schedule a Complimentary Consultation Call Join the Therapist to Coach Collective: Learn More Here Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life. Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal...
2024-12-1922 minBeyond Private PracticeEP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & FreedomIf you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight. Learn More and Enroll Here: Join the Therapist to Coach Collective Questions? Book a free consultation call or email me directly (liz@thelizfernandez.com) Episode Description: In today's episode, I'm excited to share the replay of my recent webinar, Ho...
2024-11-061h 11Beyond Private PracticeEP 118: Will I Lose My Therapist Identity If I Become a Coach?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: "...
2024-11-0309 minBeyond Private PracticeEP 117: How Can I Ethically Market My Coaching Services as a Therapist?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: "Is marketing yourself as a coach unethical?" Therapists often feel uneasy about self-promotion...
2024-11-0313 minBeyond Private PracticeEP 116: Is It Ethical for Me to Offer Coaching Services as a Therapist?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: "Are there ethical concerns with coaching?" Many therapists worry about blurring the lines between therapy and coaching...
2024-11-0312 minBeyond Private PracticeEP 115: Can Therapists Charge More for Coaching Than Therapy?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth that holds therapists back: "Is it ethical for therapists to charge higher fees for coaching?" Many therapists feel conflicted about setting...
2024-11-0316 minBeyond Private PracticeEP 114: Can I Really Run a Coaching Business as a Therapist Without Being Tech-Savvy or Active on Social Media?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another common myth that holds therapists back from starting a coaching business: "I'm not tech-savvy, so I can't coach." Many therapists are intimidated by...
2024-11-0210 minBeyond Private PracticeEP 113: Can I Start a Coaching Business as a Therapist If I'm Not a Business Person?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: "I'm not a business person, so I can't coach." Liz opens...
2024-11-0213 minBeyond Private PracticeEP 112: Is Coaching Just as Legitimate as Therapy?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a pervasive concern among therapists considering coaching: "Is coaching just as legitimate as therapy?" Liz demystifies this common myth, emphasizing that coaching and therapy...
2024-11-0212 minBeyond Private PracticeEP 111. How Do I Balance Being a Coach and a Therapist at the Same Time?Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a question many therapists ask: Can you balance coaching with therapy without burning out or blurring the lines? Liz shares her personal journey of managing both...
2024-10-3018 minBeyond Private PracticeEP 110. Why You Don't Need Your Niche Perfectly Defined to Start CoachingRegister for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth therapists believe about starting a coaching business: Do you need to have your niche perfectly defined before you start coaching? Spoiler alert: Y...
2024-10-2215 minBeyond Private PracticeEP 109. Do You Really Need More Certifications to Coach?Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez kicks off a 10-part mini-series that debunks the top myths therapists believe about starting a coaching business. Today, Liz tackles Myth #1: Do I need more certifications to become a coach? She breaks down why therapists often feel the need for additional credentials before starting their coaching journey and explains why it's unnecessary. With your existing skills—like active listening, moti...
2024-10-2210 minBeyond Private PracticeEP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time EntrepreneurshipEP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time Entrepreneurship Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Sign up for my New Webinar: Ethical Coaching For Therapists, How to start a profitable coaching business now without compromising your license-- happeing November 3rd at 1:00pm PST Link to Register Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares what life looks like after leaving your 9-5 therapy job a...
2024-10-1620 minBeyond Private PracticeEP.107: Balancing Your Therapy Practice and Growing Your Coaching BusinessEP.107: Balancing Your Therapy Practice and Growing Your Coaching Business Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares her three-step approach to balancing a full-time therapy practice while building a coaching business. She discusses time management strategies, energy prioritization, and the importance of cultivating a business owner mindset. Drawing from her own experience, Liz breaks...
2024-10-1020 minBeyond Private PracticeEP.106: How to Prepare, Plan, and Implement Your Transition into Full-Time EntrepreneurshipInquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz guides you through the essential steps to create your 9-to-5 exit plan. Whether you're transitioning from a therapy job or any traditional employment, Liz shares practical strategies to help you confidently plan for the leap into full-time entrepreneurship. Liz shares about about her own journey, overcoming fears, burnout, a...
2024-09-2430 minBeyond Private PracticeEP.105 How to Start A Coaching Business as A Therapist to Create the Life & Income You've Always Dreamed Of Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode, Liz Fernandez introduces her highly anticipated 9 to 5 Exit Plan mini-series, sharing her journey from community mental health therapist to full-time coach. Liz explains how coaching offers therapists a way to create more financial freedom and flexibility without sacrificing peace of mind. She dives into the differences between therapy and coaching, the financial benefits of running a...
2024-09-1928 minBeyond Private PracticeBecoming 9-5 Optional Series: From Latina in Tech to Money Coach, How Leticia Became 9-5 OptionalIn this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she needed a background in therapy to help others. Leti highlights the importance of mindset work and how it has been life-changing for her. She also emphasizes the empowerment she feels in being able to create her own income and make a difference in her community. Leti...
2024-08-0453 minBeyond Private PracticeBecoming 9-5 Optional Series: From Burnout to Freedom | How Joanna Became 9-5 Optional & Moved to OaxacaIn this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening to your body and soul when making decisions, investing in yourself, and finding a supportive community. She also highlights the need to decondition ourselves from societal expectations and to honor our own timelines. Key Topics: Joanna's background as a social worker. The burnout and challenges she faced in her 9...
2024-08-0449 minBeyond Private PracticeBecoming 9-5 Optional Series: How Iris Went from 9-5 Educator to Surrender Coach & Full-Time Coach in TCCIn this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and reevaluating priorities. She emphasizes the value of being part of a supportive community and having a coach who listens and motivates her. Key Takeaways: Intentional Time Management: Iris discusses how she learned to manage her time effectively and set appropriate boundaries to balance...
2024-08-0456 minBeyond Private PracticeBecoming 9-5 Optional Series: How Norma Became a Successful Entrepreneur and Left Her 9-5 After a Decade as a TherapistIn this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highlights the importance of community and the support she received from the program. The conversation emphasizes the power of belief, mindset work, and the transformative impact of coaching. Key Topics: Norma's background as a therapist working with low-income Latinx, BIPOC families. The...
2024-08-0452 minBeyond Private PracticeCelebrating 100 Episodes: 10 Life & Business Lessons for the Heart-Led EntrepreneurIn this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she's learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years. Episode Highlights: Celebrating Milestones: Liz looks back on the journey to 100 episodes, sharing the growth, challenges, and successes along the way. Key Lessons: Liz shares 10 essential life and business lessons, with personal stories and experiences that highlight their...
2024-08-0446 minBeyond Private PracticeEP 99. How Being the Eldest Daughter of Immigrants Innately Makes You a CEOEpisode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stories, showing how these experiences build crucial skills like leadership, decision-making, resilience, adaptability, and a strong work ethic. You'll also get practical tips for becoming a CEO or business owner. Tune in to listen to the full episode—if you're an el...
2024-07-1340 minBeyond Private PracticeFrom Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond TherapyAre you getting tired of working in someone else's group practice and want to become your own boss through private practice, group practice or through your coaching practice? You've come to the right place! That's exactly what we're covering with this week's guest, Kathy Acosta! Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a proud first-generation Latina, mom, and the enthusiastic owner of her own group practice in Ridgewood, NJ. She's all about breaking barriers and building bridges. As a private practice business coach, she specializes in coaching private practice owners who...
2024-07-0252 minBeyond Private PracticeWhy Your Coaching Consultations Are Not Converting to Sales as a Therapist and CoachAre you booking a ton of consultations but not booking any clients? Well, you're in luck! That's what we're covering on this week's episode of the Beyond Private Practice Podcast! Along with why your consultations aren't converting, we're also going to dive into the most common consultation mistakes so you don't make them again. We're also going to talk about the most effective call strategies and how you can start implementing them right now! Listen to the full episode to improve your conversion rates and book more clients. Ready? Let's get int...
2024-06-2524 minBeyond Private PracticeHow You Can Start Your Online Coaching Business From Scratch as a TherapistAre you starting a coaching business from scratch and don't know where to begin? Well, you're in the right place! This week on the Beyond Private Practice podcast, we are diving into the topic of how you can start your online coaching business from scratch as a therapist. I'm very excited to talk about this! It's something I help my clients with all the time. As a therapist, there are two huge obstacles in your way - a lack of opportunities and a huge pay gap. As a coach, you open yourself up to so ma...
2024-06-1817 minBeyond Private PracticeThe Benefits of Choosing Coaching Over Licensure as a TherapistDo you want to know what it would look like to choose coaching as a career path over licensure? Well, you're in the right place, because that's exactly what we're talking about this week! Fun fact: Many of you didn't know that I'm not licensed! It's true. I went through all the education necessary to become a therapist and, in the end, I chose a different path. I found that there were so many amazing benefits that I could not ignore so I chose to become a full-time coach over pursuing licensure! Since then, I've n...
2024-06-1124 minBeyond Private Practice94. Redefining Success as a Therapist Who Wants to Coach & Why I Decided Not to Pursue Licensing as a TherapistHave you been thinking about transitioning into coaching but don't know what a successful coaching business looks like? Well, you're in luck - that's exactly what this week's episode is about! This week's episode is an Instagram Live replay, where I talked about redefining success as a therapist who wants to coach and why I decided not to pursue licensing as a therapist. I wanted to bring this Live to the show because I know that I have a ton of listeners who are not yet licensed and feel like you have limited options. You k...
2024-06-0448 minBeyond Private PracticeMarketing Yourself as a Coach vs. Marketing Yourself as a TherapistDo you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach. This week, I'm giving you a sneak peek into how I guide my clients through this marketing process. You definitely can't use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as therapy and your clients need to know this. In this week's episode, I help you differentiate how to market your services in t...
2024-05-3122 minBeyond Private PracticeHow to Reduce Your Therapy Caseload While Doubling Your RatesIs your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we're talking about it on the podcast! This week, I'm giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates. So many of my clients struggle to balance a healthy caseload and still make the money they deserve. On one hand, the more clients they accept the more money they can make. On the other hand, having an overwhelming amount of clients negatively affects their wo...
2024-05-2117 minBeyond Private PracticeCreating an Income Beyond Private Practice as a TherapistDo you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you're in luck! This week, I share some of the options you can explore to create an income beyond private practice. If you were told that private practice is the only way to earn income as a therapist, there is another way. There are wayyy more options out there than just private practice or even group private practice. Coaching is a great way to use all the skills you already have and seamlessly tr...
2024-05-1021 minBeyond Private PracticeTrailer | Beyond Private PracticeBeyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It's a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, t...
2024-05-0202 minBeyond Private PracticeHow I Started 6+ Figure Company As A Therapist and First-Gen Latina with No Business BackgroundDo you want to start coaching as a therapist but are not sure how or if it's sustainable? If so, then this episode is for you. This week, I'm launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business. If you're a therapist or a private practice owner and you want to use your skills outside of your license, I want you to know that it is possible! During my second year of grad school, I started to see coaching as a way to open doors fo...
2024-05-0243 minBeyond Private Practice3 Reasons Why Selling Feels Hard As a Therapist and CoachAre you having a hard time selling your coaching services because you don't want to be too salesy or pushy? If so, then this episode was literally made for you. Today we'll be identifying the three mental barriers that are keeping you from selling your coaching services. If you're a therapist, private practice owner, or a coach who's struggling to market your services, I want you to know that you're not alone. So many of my clients want to work with me because they don't know how to get over that mental barrier to selling th...
2024-04-2425 minBeyond Private Practice3 Perspective Shifts: How to Embrace Your Coach IdentityAre you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we'll be exploring the mindset shifts that are going to help you embrace your role as a coach. One of the benefits of expanding your services to include coaching is that you have so many more options to support your clients. You can prioritize solution-focused work rather than diagnosing work and give your clients tangible guidance that they can use right now. Y...
2024-04-1723 minBeyond Private PracticeExpanding Beyond Therapy: Embracing your Therapist & Coach Identities With Sonia FregosoAre you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a therapist and enjoy the autonomy of being a coach! Sonia Fregoso, M.A., LMFT, is a Xicana licensed psychotherapist, and energy coach. Sonia has a bachelor's in Psychology from the California State University...
2024-04-101h 04Beyond Private PracticeGrowing a Private Practice on Part-time Hours as a Present Mom with Anna RodriguezAre you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode is for you! This week's guest had an incredible experience in the Therapist of Coach Collective and is back to share how she transformed her business with you! Ana Rodriguez was a part of the Therapist to Coach Collective for a full 12 months. She's a licensed marriage and family therapist in Texas and a life coach worldwide. She is a first-generation Mexican American Latina, mother of two, the eldest daughter of immigrants, and she has...
2024-04-0253 minBeyond Private PracticeInside the Therapist Coach CollectiveDo you want to take your practice to the next level? Then this episode is for you! Today we're taking a closer look at my 12-month group coaching program - the Therapist to Coach Collective! This program helps Latina therapists, mental health providers, and counselors double their therapy income as a coach and in private practice. And it's all because we focus on your expert and business owner identity. You can become a business owner, make more money, and attract clients that energize you. Let me help you get there! Ready to l...
2024-03-2630 minBeyond Private Practice4 Simple Steps to Doubling Your Therapy IncomeDoes being a business owner seem complicated and out of reach? If so, then this episode is for you! Today we're making running your own business as simple as possible so you can double your therapy income in no time. One thing I know for sure is that doubling your therapy income can be so freaking simple! And in this week's episode, we're going to break down how you can do that in your own business with just four simple steps. These four steps will help you see how simple making money as a therapist ca...
2024-03-1919 minBeyond Private PracticeThe 4 Steps You Can Take to Build Your Business Owner IdentityAre you a therapist struggling with the idea of being a business owner? Then this episode is for you! Today we'll be talking about how to build your business owner identity and how you can let go of limiting beliefs. The most common challenge I see in my clients is stepping confidently into their business owner identity. They know how to be great clinicians, but their roles as business owners is an entirely different ball game. Which is tough when you want to open your own private practice. For many therapists, that's the dream! But it...
2024-03-1223 min
Beyond Private Practice5 Transferable Therapy Modalities That You Can Incorporate Into CoachingAre you a Latina therapist curious about how your therapy skills can unlock new opportunities and double your income? Then I invite you to join me in today's podcast episode to discover the power of transferable therapy modalities! I'll guide you through five key therapeutic approaches that can be seamlessly transferred into coaching, offering you the chance to expand your reach and financial freedom! You'll learn how cognitive behavioral therapy, internal family systems, and other techniques can be your ticket to a thriving coaching business and how you can harness your therapy skills for maximum impact. Plus, I'll tell...
2024-03-0512 min
Beyond Private PracticeHow to Protect Your Therapy License as a CoachAre you curious about expanding your services into coaching, but at the same time feeling afraid of ending up in the 'therapist burn book' and losing your therapy license? Then you are in the right place! In today's podcast episode, I dive deep into how you can protect your therapy license while expanding your services into coaching. You will learn the key steps to safeguard your license with my Ethics Framework that I teach inside the Therapist to Coach Collective. We'll tackle the fear of losing your therapy license as a coach. I'll offer some new mindset shifts that...
2024-02-2723 min
Beyond Private PracticeHow to Maintain Your Therapy Identity While Integrating Coaching Into Private PracticeAre you interested in integrating coaching into your private practice but worried that you would lose the therapy identity that you worked so hard for? Then this episode is for you! In today's episode, I talk about why therapists have a lot of negative thoughts about the coaching industry and the title 'coach', and how it holds them back from doubling their income and serving their community. Together, we'll explore the synergy between therapy and coaching, and how embracing both can actually enhance your professional fulfillment and double your income! Whether you're a seasoned therapist o...
2024-02-2012 min
Beyond Private PracticeHow to Start a Coaching Business as a TherapistAre you a therapist thinking of starting a coaching business but feeling so overwhelmed that you don't know where to start? Then you must tune into this episode! Today, I'm stripping away the complexities of entrepreneurship and you'll learn that starting your coaching business is simpler than you think—no LLCs, no fancy certifications, just pure passion and drive! I'll walk you through what you truly need to get going and share insights on how being a daughter of immigrants already equips you for success. So if you've been holding back because you're unsure of the...
2024-02-1318 min
Beyond Private PracticeHow to Build Momentum in Your Coaching BusinessDo you want to know the secret to building momentum in your coaching business? Then you are in the right place! Today, I share a powerful framework that I teach clients inside my signature program, Therapist to Coach Collective. It's called the Building Momentum Framework, and its purpose is not only to help you grow your coaching business but also to keep you motivated throughout the journey. But wait, there's more! We will dive deep into the importance of mindset, auditing your work, taking daily action (no matter how small or big), having a coach, a...
2024-02-0626 min
Beyond Private PracticeHow to Overcome the Fear of Visibility in Your BusinessAre you struggling with overcoming the fear of visibility in your business? In today's podcast episode, I dive deep into a common struggle many new coaches face - hiding in their business. Together, we'll explore how this issue can hinder growth and why it's often more about mindset than strategy. You might be unknowingly holding yourself back with negative thoughts about your abilities or how others perceive you. These thoughts can lead to the avoidance of crucial tasks, like showing up online and inviting people to work with you. But don't worry! I'll help you b...
2024-01-3020 min
Beyond Private PracticeHow to Overcome the Baby Coach IdentityAre you struggling to let go of the "baby coach identity"? Then you are in the right place! Overcoming the baby coach identity is something that I've been coaching my clients on over and over again for the last 3 years. So it's safe to say that I have become an expert at identifying when it comes up for you, especially when it blocks you from achieving your goals or growing your coaching business. So in today's episode, we will dive into how this newbie mindset can hinder your business growth and what you can do a...
2024-01-2328 min
Beyond Private PracticeSpecial Episode: Episodes You Loved in 2023Welcome back to another Latina CEO Identity episode! Today, I have prepared for you a very special episode; we are gonna go down memory lane and revisit your top 5 favorite episodes in 2023! We'll dive into topics like overcoming imposter syndrome, unlocking your 6-figure CEO identity, and even managing a coaching business with ADHD. You'll hear personal stories about navigating life's challenges, like ending relationships and dealing with fraud, how to balance health and work, and the benefits of prioritizing health over your job. Plus, we also have special guests sharing their experiences transitioning from therapy to coaching and how...
2024-01-1623 min
Beyond Private PracticeHow to Let Go of False Urgency & Start Booking Clients on a RepeatAre you struggling to book your first coaching clients? Are you feeling stuck and ready to throw in the towel? When you're starting a coaching business and having a hard time booking clients, it's easy to get caught in a false sense of urgency, feeling like things are not happening for you and maybe this was all one big mistake. But what if I told you there is another way that will help you let go of false urgency and start booking clients on repeat? Join me as I share a different approach that I a...
2024-01-0915 min
Beyond Private PracticeThe 6 Biggest Lessons I've Learned in 2023As they approach the end of the year, I thought it would be a perfect moment to reflect on the past 12 months and share with you the biggest lessons I've learned in 2023. To be honest with all of you, 2023 was a rollercoaster for me, not just in my business but in my personal life too! It was full of highs and lows. If I shared all the lessons I've learned in 2023, it would be a book, not an episode, so I narrowed it down to the six biggest lessons that shaped my journey as an entrepreneur this year. I...
2023-12-2630 min
Beyond Private PracticeTransform Your Life through the Power of Surrender with Iris GarciaGet ready for another client success story! Today, I sit down with Iris Garcia, a life coach who has dedicated her life to empowering women of color on their healing journey. In our conversation, we explore the concept of surrender and why it's crucial to let go of the need to control every possible outcome. Iris talks about her planner identity and how she discovered that this trait was actually a survival mechanism she adopted in her early childhood. She shares the lessons she learned on her journey, especially about the power of surrendering and how it helped her...
2023-12-1949 min
Beyond Private PracticeFrom a DACA Recipient to Thriving Personal Finance Coach with Leticia TorresAre you ready for another client success story? In today's podcast episode, we dive deep into the inspiring journey of Leticia Torres, a personal finance coach for Latinas and Latinos. From her humble beginnings as an immigrant and DACA recipient to becoming a first-generation college graduate and excelling in the corporate tech world, Leticia's story is one of resilience, determination, and triumph. After experiencing burnout, she decided to make a bold transition into entrepreneurship, dedicating herself to bridging the wealth gap and cultivating financial independence within the Latino community. Listen in as Leticia shares the...
2023-12-1249 min
Beyond Private PracticeRedefining Success & Embracing Career Transition with Claudia BarajasWelcome back to another episode of the Latina CEO Identity podcast! I have another success story lined up for you today that I can't wait for you to hear! In this episode, my client and dear friend, Claudia Barajas, shares her personal journey of career transition and transformation from a burnt-out educator to a successful coach. Claudia reveals how she aligned with her life purpose and found balance by starting her own coaching business. She shares the biggest challenges in her career transition, how she overcame them, and how her life has transformed since she became a...
2023-12-0548 min
Beyond Private PracticeCultivating Life-Changing Friendships in Business & Life With Erika Cruz & Mariela De La MoraEver wondered about the secret sauce in cultivating lifelong friendships that not only last but also inspire and support your growth in life and business? Well, you're in for a treat! Join me in this episode along with my two soul sisters, Erika Cruz and Mariela De La Mora, as we delve into the heart of our friendship. The episode was originally aired on Erika's podcast, Chingona Revolution, but it was too good to pass up. So, I'm bringing it to you here on Latina CEO Identity! In our conversation, we open up about the...
2023-11-281h 11
Beyond Private PracticeAligned Coaching: All Your Burning Questions AnsweredHave you been considering joining Aligned Coaching, my signature program, but you are going back and forth about whether Aligned Coaching is the right fit for you? Then get ready for today's episode because I'm going to clear up any doubts you might have and answer your burning questions about Aligned Coaching! I will break down five simple steps to starting your coaching business - from creating an offer to pricing it and deciding who you want to help. But it's not just about strategy; mindset work plays a crucial role in your success. That's e...
2023-11-1735 min
Beyond Private Practice3 Thoughts That Are Stopping You From Doubling Your Income as a CoachIf you are a therapist or mental health professional who wants to double their income as a coach, you probably believe that starting a coaching business requires extensive knowledge of business and marketing strategies. However, the reality is that as a coach, 60% of your focus should be on developing a strong CEO mindset, while the remaining 40% involves becoming comfortable with marketing and selling your services to attract ideal clients. So in today's podcast episode, I'll discuss three limiting thoughts that are stopping you from doubling your income as a coach. Together, we'll explore the origins o...
2023-11-1418 min
Beyond Private PracticeOvercoming Your Fears & Hesitations When Starting a Coaching BusinessIf you have been thinking about starting a coaching business, you are probably feeling afraid and have many doubts. I understand. I was once in your shoes, and I remember how hard it was for me to overcome those fears and hesitations. So in today's podcast episode, I share my personal journey, from being a grad student to becoming a licensed therapist, and eventually starting my coaching business. I get vulnerable and open up about the fears and doubts that almost stopped me from pursuing my dream. I take you through my mindset before I t...
2023-11-0727 min
Beyond Private PracticeHow to Know if Coaching Is for YouAre you considering starting your coaching business but unsure if it's the right path for you? I understand your hesitation because I've been in your shoes. It took me five long years to finally take the leap and start my coaching business. I spent so much time playing the waiting game because I was afraid of failing. Join me in today's podcast episode as I share some of the signs that indicate that starting a coaching business is a good move for you. I debunk common myths surrounding the coaching industry, such as the belief th...
2023-10-3112 min
Beyond Private PracticeHow to Balance Therapy & Coaching as Dual CareersAre you a therapist or mental health professional who has always been curious about coaching and what it entails? Do you feel like in order to explore coaching, you would have to let go of therapy? Well, I'm here to tell you that you don't have to choose. One of my biggest philosophies is that there is a world where you can pursue both things you are passionate about - coaching and therapy. That's why in today's podcast episode, I talk about how you can balance therapy and coaching as dual careers while enjoying the b...
2023-10-1725 min
Beyond Private PracticeTransitioning from an Employee Mindset into an Entrepreneurial MindsetAre you ready to expand your services, call in dream clients, grow your business, and double your income as a coach? Then you need to understand how your employee mindset is impacting your entrepreneurship journey, how to shift out of it, and step into an entrepreneurial mindset instead. And that's exactly the topic of today's podcast episode! Drawing from my personal experiences and those of my clients, I reveal how the employee mindset can hinder your business growth without you even realizing it's happening. Together, we explore how to recognize whether you are in the e...
2023-10-1022 min
Beyond Private PracticeHow to Start Attracting Dream Clients in 3 Simple StepsAre you struggling to attract dream clients to your coaching business or to your private practice? If so, then this episode is a must-listen for you! Today, I'm going to share with you three simple steps that will help you start attracting your dream clients in no time. First, we'll dive into the importance of defining your niche and identifying who you want to serve. I'll guide you through the process of discovering your ideal client and how to tailor your messaging to attract them. Next, we'll explore the power of content marketing. I'll show yo...
2023-10-0314 min
Beyond Private Practice5 Things to Focus on for Building Your Online Presence & Selling Services in a Sustainable WayBuilding your online presence and selling your services in a sustainable way that works with your nervous system is crucial, especially in the early stages of building a coaching business when many doubts will come up like "Can I actually sign clients?" and "Will I be able to build a sustainable business?" I want you to know that you are not alone. If you are a therapist or a heart-centered service provider, I know how hard it can be to overcome the idea of selling your services and showing up online. However, I'm hoping that t...
2023-09-2615 min
Beyond Private PracticeHow to Turn Your Expertise Into Your SuperpowerAre you ready to turn your expertise into your superpower and so you can double your income as a coach? Then today's episode is for you! Join me as I show you how to leverage your current skills and experience to create a thriving coaching business. If you have ever doubted your ability to be a coach because you think you need to have a coaching certification, a podcast, published books, or that the expertise you have is not enough, I'm here to tell you that you ALREADY possess all the knowledge, skills, and expertise y...
2023-09-1920 min
Beyond Private PracticeHow to Start Taking Your Coaching Business SeriouslyAre you treating your coaching business like a side hustle? What if I told you that thinking of your coaching business as a passion project is actually holding you back from creating incredible results in your business? In today's podcast episode, I'm diving deep into how you can shift your mindset and start treating your coaching business as a career, not a side hustle. We'll explore the common belief that holds many Latinas back from reaching their full potential and discuss the actions and behaviors that indicate you're not doubling down on your business to m...
2023-09-1210 min
Beyond Private PracticeWhy Having a 9-5 Will Help Your New Coaching Business GrowAre you struggling to balance a 9-5 job and build your coaching business? Then this episode is a must-listen for you! Join me today as I reveal why having a 9-5 job while building your coaching business is actually the BEST thing you can do right now. In this episode, I share my personal journey of starting my coaching business while working full-time and pursuing my degree. Trust me, I understand the challenges and frustrations that come with juggling both responsibilities, but I'm here to show you a new perspective. Get re...
2023-09-0518 min
Beyond Private PracticeCelebrating 3 Years in Business: My Story of Building a Soon-To-Be 500K Coaching BusinessWelcome to another episode of the Latina CEO Identity podcast! I'm absolutely thrilled about today's episode because it marks a significant milestone for me - three years in business! And what better way to celebrate than by sharing with all of you the incredible journey of building a soon-to-be half-a-million-dollar coaching business? In this episode, I want to take you on a ride through the highs and lows, the fears and doubts, the celebrations and successes. No holds barred, I promise to give you an exclusive behind-the-scenes look at the realities of entrepreneurship. I'll be s...
2023-08-2934 min
Beyond Private PracticeRunning My Coaching Business From Spain & Moving to Europe: Q&AWelcome to another Q&A podcast episode! It's been a while since I did a Q&A, and you have been asking me a lot of questions about my move to Europe so today, I'm spilling all the tea on why I decided to move to Europe and what it's like to run my coaching business from Spain. That's right, I'm recording this episode live from Madrid, and I can't wait to share all the behind-the-scenes details with you! Join me as I give you a sneak peek into my own experience, from deciding to m...
2023-08-2229 min
Beyond Private Practice5 Things You Need to Build a Sustainable Coaching BusinessBuilding a sustainable coaching business that allows you to rest and take multiple long vacations throughout the year is possible. I am a living example of this! I'm currently recording this episode from Spain, after enjoying a one-month vacation while traveling across Europe. Of course, I didn't just pack my bags and leave. Taking a long vacation requires some planning. However, none of this would be possible if I hadn't built a sustainable coaching business. When I speak with potential clients during consultation calls, one objection that frequently arises is the fear of creating a c...
2023-08-1524 min
Beyond Private PracticeHow to Start Having a Higher Quality of LifeIn today's episode, I talk about why I believe that a high quality of life is a real flex and how you can start introducing it into your day-to-day life. You probably believe that you can only have a high quality of life when you achieve X, Y, Z. But that's not true. One of the biggest lessons I learned during my entrepreneurship journey is that you don't have to wait to start living your best life until you are successful or make X amount of money. You can start NOW. It...
2023-08-0823 min
Beyond Private PracticeBreaking Generational Chains Through Entrepreneurship: A Catalyst for Healing and Self-DevelopmentSo many of my clients, if not all of them, identify with being a cycle breaker and a generational change-maker. They break generational chains every single day. And if you are a Latina and a first-generation daughter of immigrants who likes to take an unconventional path, this podcast episode is for you! Today, I dive deep into the topic of breaking generational chains through entrepreneurship, building a coaching business, and discuss how entrepreneurship can serve as a catalyst for healing and self-development. Join me as I share with you my own entrepreneurship journey, how breaking g...
2023-07-2516 min
Beyond Private PracticeHow to Overcome Self-Doubt When You Are Doing Something NewAs a Latina and a first-generation daughter of immigrants who chose an unconventional path, I understand the challenges of overcoming self-doubt when pursuing something new. Whether you're graduating from graduate school, moving abroad, applying for a new role in your career, or starting a coaching business, self-doubt can be a significant obstacle that holds you back from stepping into the higher version of yourself. And before you make that mean something about yourself, I want you to know that it is a common human experience. We all deal with self-doubt in some shape or form. That's why I have...
2023-07-1817 min
Beyond Private PracticeHow to Overcome Fear of SuccessIn today's podcast episode, I dive into a topic that you can certainly relate to if you are a Latina and the daughter of immigrants - the fear of success and overcoming the guilt that holds you back from stepping into your CEO identity. As you progress in your career, book more clients, or grow your business, you will notice guilt and fear of success emerging. It comes up for me, for my clients, and for many other Latinas. So, let's discuss how you can overcome the guilt that holds you back and conquer your fear of success.
2023-07-1122 min
Beyond Private PracticeHow to Overcome Your Fears & Embrace OpportunitiesFacing fear is a common human experience whenever we step into something new, but how do you overcome your fears, especially when it stands in the way of your success? That's the question I'm going to answer for you in today's podcast episode! Sometimes we tend to convince ourselves that experiencing fear or being doubtful means that there is something wrong with us, so we make it mean a whole lot of things about ourselves like "I must not be capable because I'm afraid to take the action, therefore I shouldn't do it." But instead...
2023-07-0415 min
Beyond Private Practice3 Reasons Why You Shouldn't Be Ashamed to Charge Premium PricesIn today's episode, I talk about something that I'm passionate about - why mental health professionals should not feel ashamed to charge premium prices for their services. As a Latina therapist turned coach and multi-figure entrepreneur, I've seen firsthand how guilt and shame can hold you back from charging premium prices. But did you know that as Latinas, we experience the largest pay gap, earning only 54 cents for every dollar a white man earns? If not now, then when will we finally break free from this cycle and start valuing ourselves and our services? I...
2023-06-2714 minBeyond Private PracticeGet Coached by Liz: Heal Your Relationship With Selling With Liz GomezToday's episode is TRULY a special one and I know I say it all the time, but I can't help it! My clients are wonderful and the transformations they are going through are just incredible. But this episode is different from all the previous episodes because it's actually a coaching call I had with one of my clients, Liz Gomez. You might remember Liz from episode 12. If you haven't heard that one, click here to listen to it. Liz was kind enough to allow me to share the coaching call with all of you because...
2022-10-1138 minBeyond Private PracticeBeing Multifaceted & Starting Your Coaching Business With Liz GomezIf you are someone who is multifaceted, you probably have been told many times that you should just choose one thing and stick with it. Well, I'm here to tell you that you shouldn't! I'm a multifaceted coach myself and I believe that being multifaceted is a secret superpower that you can use to your advantage. For this podcast episode, I invited my very good friend and client, Liz Gomez. I'm thrilled that she agreed to join me today! We talk about Liz's journey of building self-confidence and self-love, how she started her coaching business as...
2022-09-2738 min