Liz Fernandez - Podcast Details

Shows

Beyond Private PracticeEP 138. The Identity Shift You Need to Start Your Coaching Business with ConfidenceIn this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity. This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work. I’ll share my personal...2025-06-2419 min

Beyond Private PracticeEP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico CityIn this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn’t selfish, it’s sacred. 2025-06-1724 min

Beyond Private PracticeEP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your PowerA mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come. Why You Should...2025-06-1220 min

Beyond Private PracticeEP 134. How to Make Decisions That Create Your Dream LifeEpisode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions...2025-05-1434 min

Beyond Private PracticeEP 133: How I Stopped Chasing Degrees & Started Building the Life of My DreamsIn this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to building a soul-aligned business, relocating to Mexico City, finding love, and helping other Latinas do the same. 2025-05-0724 min

Beyond Private PracticeEP 132. How to Get Unstuck and Find Your Purpose Through Identity WorkAre you feeling stuck—like something has to change, but you don’t know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you’ve internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you’ve been while expanding into who you’re becoming. You’ll learn how to:...2025-04-2332 min

Beyond Private PracticeEP 129: Why You’re Not Failing: Moving Through the In-Between Seasons of Business GrowthEpisode Title: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you. In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're...2025-04-0418 min

Beyond Private PracticeEP 128: How Unconventional Thinking Leads to FreedomShow Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz: 👉 Private Coaching: Learn More & Book a Consultation to Apply 👉 Therapist to Coach Collective: Learn More & Join TCC Episode Summary: They called me delusional—and honestly? Maybe I was. But every bold, seemingly impossible decision I made brought me closer to the freedom I have today. This episode is a continuation of last week’s conversation on being unrealistic, but today, we’re going even deeper. If you’ve ever made a decision so big and bold that people questioned your sanity (and you started qu...2025-03-1818 min

Beyond Private PracticeEP 127. The Power of Being UnrealisticShow Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if being realistic is actually what’s holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, joy, and abundance. As a Latina, eldest daughter of immigrants, Liz grew up believing that stability was the goal and that dreaming big was for other people. But she realized that being re...2025-03-1212 min

Beyond Private PracticeEP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina MorenoHow to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of...2025-03-0456 min

Beyond Private PracticeEP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi GuzmánFrom Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose. Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business own...2025-02-251h 15

Beyond Private PracticeEP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis BecerraEpisode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her...2025-02-181h 11

Beyond Private PracticeEP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 DaysEpisode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz....2025-02-1154 min

Beyond Private PracticeEP 122. How to Bring Your Dreams to Life Right NowWork with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and a...2025-02-0417 min

Beyond Private PracticeEp. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the PodcastWork with Liz: Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love. If you’ve ever struggled with bala...2025-01-2720 min

Beyond Private PracticeEP. 120: Redefining Success and Creating Freedom in 2025 Without HustlingInquire about working with Liz in Private Coaching: Schedule a Complimentary Consultation Call Join the Therapist to Coach Collective: Learn More Here Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life. Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal...2024-12-1922 min

Beyond Private PracticeEP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & FreedomIf you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight. Learn More and Enroll Here: Join the Therapist to Coach Collective Questions? Book a free consultation call or email me directly (liz@thelizfernandez.com) Episode Description: In today’s episode, I’m excited to share the replay of my recent...2024-11-061h 11

Beyond Private PracticeEP 118: Will I Lose My Therapist Identity If I Become a Coach?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for ma...2024-11-0309 min

Beyond Private PracticeEP 117: How Can I Ethically Market My Coaching Services as a Therapist?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-p...2024-11-0313 min

Beyond Private PracticeEP 116: Is It Ethical for Me to Offer Coaching Services as a Therapist?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: “Are there ethical concerns with coaching?” Many therapists worry about blurring the lines between therapy and coachi...2024-11-0312 min

Beyond Private PracticeEP 115: Can Therapists Charge More for Coaching Than Therapy?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth that holds therapists back: “Is it ethical for therapists to charge higher fees for coaching?” Many therapists feel conflicted about settin...2024-11-0316 min

Beyond Private PracticeEP 114: Can I Really Run a Coaching Business as a Therapist Without Being Tech-Savvy or Active on Social Media?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another common myth that holds therapists back from starting a coaching business: “I’m not tech-savvy, so I can’t coach.” Many therapists are intimi...2024-11-0210 min

Beyond Private PracticeEP 113: Can I Start a Coaching Business as a Therapist If I’m Not a Business Person?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: “I’m not a business person, so I can’t coach.”...2024-11-0213 min

Beyond Private PracticeEP 112: Is Coaching Just as Legitimate as Therapy?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a pervasive concern among therapists considering coaching: “Is coaching just as legitimate as therapy?” Liz demystifies this common myth, emphasizing that coaching and therap...2024-11-0212 min

Beyond Private PracticeEP 111. How Do I Balance Being a Coach and a Therapist at the Same Time?Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a question many therapists ask: Can you balance coaching with therapy without burning out or blurring the lines? Liz shares her personal journey of managing bo...2024-10-3018 min

Beyond Private PracticeEP 110. Why You Don’t Need Your Niche Perfectly Defined to Start CoachingRegister for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth therapists believe about starting a coaching business: Do you need to have your niche perfectly defined before you start coaching? Spoiler ale...2024-10-2215 min

Beyond Private PracticeEP 109. Do You Really Need More Certifications to Coach?Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez kicks off a 10-part mini-series that debunks the top myths therapists believe about starting a coaching business. Today, Liz tackles Myth #1: Do I need more certifications to become a coach? She breaks down why therapists often feel the need for additional credentials before starting their coaching journey and explains why it’s unnecessary. With your existing skills—like active listen...2024-10-2210 min

Beyond Private PracticeEP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time EntrepreneurshipEP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time Entrepreneurship Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Sign up for my New Webinar: Ethical Coaching For Therapists, How to start a profitable coaching business now without compromising your license-- happeing November 3rd at 1:00pm PST Link to Register Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares what life looks like after leaving your 9-5 therapy job a...2024-10-1620 min

Beyond Private PracticeEP.107: Balancing Your Therapy Practice and Growing Your Coaching BusinessEP.107: Balancing Your Therapy Practice and Growing Your Coaching Business Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares her three-step approach to balancing a full-time therapy practice while building a coaching business. She discusses time management strategies, energy prioritization, and the importance of cultivating a business owner mindset. Drawing from her own experience, Liz breaks...2024-10-1020 min

Beyond Private PracticeEP.106: How to Prepare, Plan, and Implement Your Transition into Full-Time EntrepreneurshipInquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz guides you through the essential steps to create your 9-to-5 exit plan. Whether you’re transitioning from a therapy job or any traditional employment, Liz shares practical strategies to help you confidently plan for the leap into full-time entrepreneurship. Liz shares about about her own journey, overcoming fears, bur...2024-09-2430 min

Beyond Private PracticeEP.105 How to Start A Coaching Business as A Therapist to Create the Life & Income You've Always Dreamed Of Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode, Liz Fernandez introduces her highly anticipated 9 to 5 Exit Plan mini-series, sharing her journey from community mental health therapist to full-time coach. Liz explains how coaching offers therapists a way to create more financial freedom and flexibility without sacrificing peace of mind. She dives into the differences between therapy and coaching, the financial benefits of running a...2024-09-1928 min

Beyond Private PracticeBecoming 9-5 Optional Series: From Latina in Tech to Money Coach, How Leticia Became 9-5 OptionalIn this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she needed a background in therapy to help others. Leti highlights the importance of mindset work and how it has been life-changing for her. She also emphasizes the empowerment she feels in being able to create her own income and make a difference in her community. Leti...2024-08-0453 min

Beyond Private PracticeBecoming 9-5 Optional Series: From Burnout to Freedom | How Joanna Became 9-5 Optional & Moved to OaxacaIn this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening to your body and soul when making decisions, investing in yourself, and finding a supportive community. She also highlights the need to decondition ourselves from societal expectations and to honor our own timelines. Key Topics: Joanna's background as a social worker. The burnout and challenges she faced in her 9...2024-08-0449 min

Beyond Private PracticeBecoming 9-5 Optional Series: How Iris Went from 9-5 Educator to Surrender Coach & Full-Time Coach in TCCIn this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and reevaluating priorities. She emphasizes the value of being part of a supportive community and having a coach who listens and motivates her. Key Takeaways: Intentional Time Management: Iris discusses how she learned to manage her time effectively and set appropriate boundaries to balance...2024-08-0456 min

Beyond Private PracticeBecoming 9-5 Optional Series: How Norma Became a Successful Entrepreneur and Left Her 9-5 After a Decade as a TherapistIn this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highlights the importance of community and the support she received from the program. The conversation emphasizes the power of belief, mindset work, and the transformative impact of coaching. Key Topics: Norma's background as a therapist working with low-income Latinx, BIPOC families. The...2024-08-0452 min

Beyond Private PracticeCelebrating 100 Episodes: 10 Life & Business Lessons for the Heart-Led EntrepreneurIn this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she’s learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years. Episode Highlights: Celebrating Milestones: Liz looks back on the journey to 100 episodes, sharing the growth, challenges, and successes along the way. Key Lessons: Liz shares 10 essential life and business lessons, with personal stories and experiences that highlight the...2024-08-0446 min

Beyond Private PracticeEP 99. How Being the Eldest Daughter of Immigrants Innately Makes You a CEOEpisode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stories, showing how these experiences build crucial skills like leadership, decision-making, resilience, adaptability, and a strong work ethic. You'll also get practical tips for becoming a CEO or business owner. Tune in to listen to the full episode—if you're an el...2024-07-1340 min

Beyond Private PracticeFrom Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond TherapyAre you getting tired of working in someone else’s group practice and want to become your own boss through private practice, group practice or through your coaching practice? You’ve come to the right place! That’s exactly what we’re covering with this week’s guest, Kathy Acosta! Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a proud first-generation Latina, mom, and the enthusiastic owner of her own group practice in Ridgewood, NJ. She’s all about breaking barriers and building bridges. As a private practice business coach, she specializes in coaching pr...2024-07-0252 min

Beyond Private PracticeWhy Your Coaching Consultations Are Not Converting to Sales as a Therapist and CoachAre you booking a ton of consultations but not booking any clients? Well, you’re in luck! That’s what we’re covering on this week’s episode of the Beyond Private Practice Podcast! Along with why your consultations aren’t converting, we’re also going to dive into the most common consultation mistakes so you don’t make them again. We’re also going to talk about the most effective call strategies and how you can start implementing them right now! Listen to the full episode to improve your conversion rates and book more...2024-06-2524 min

Beyond Private PracticeHow You Can Start Your Online Coaching Business From Scratch as a TherapistAre you starting a coaching business from scratch and don’t know where to begin? Well, you’re in the right place! This week on the Beyond Private Practice podcast, we are diving into the topic of how you can start your online coaching business from scratch as a therapist. I'm very excited to talk about this! It’s something I help my clients with all the time. As a therapist, there are two huge obstacles in your way - a lack of opportunities and a huge pay gap. As a coach, you open yourself up to so...2024-06-1817 min

Beyond Private PracticeThe Benefits of Choosing Coaching Over Licensure as a TherapistDo you want to know what it would look like to choose coaching as a career path over licensure? Well, you’re in the right place, because that’s exactly what we’re talking about this week! Fun fact: Many of you didn’t know that I'm not licensed! It’s true. I went through all the education necessary to become a therapist and, in the end, I chose a different path. I found that there were so many amazing benefits that I could not ignore so I chose to become a full-time coach over pursuing li...2024-06-1124 min

Beyond Private Practice94. Redefining Success as a Therapist Who Wants to Coach & Why I Decided Not to Pursue Licensing as a TherapistHave you been thinking about transitioning into coaching but don’t know what a successful coaching business looks like? Well, you’re in luck - that’s exactly what this week’s episode is about! This week's episode is an Instagram Live replay, where I talked about redefining success as a therapist who wants to coach and why I decided not to pursue licensing as a therapist. I wanted to bring this Live to the show because I know that I have a ton of listeners who are not yet licensed and feel like you have limi...2024-06-0448 min

Beyond Private PracticeMarketing Yourself as a Coach vs. Marketing Yourself as a TherapistDo you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach. This week, I’m giving you a sneak peek into how I guide my clients through this marketing process. You definitely can’t use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as therapy and your clients need to know this. In this week’s episode, I help you differentiate how to market you...2024-05-3122 min

Beyond Private PracticeHow to Reduce Your Therapy Caseload While Doubling Your RatesIs your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we’re talking about it on the podcast! This week, I’m giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates. So many of my clients struggle to balance a healthy caseload and still make the money they deserve. On one hand, the more clients they accept the more money they can make. On the other hand, having an overwhelming amount of clients negatively affect...2024-05-2117 min

Beyond Private PracticeCreating an Income Beyond Private Practice as a TherapistDo you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you’re in luck! This week, I share some of the options you can explore to create an income beyond private practice. If you were told that private practice is the only way to earn income as a therapist, there is another way. There are wayyy more options out there than just private practice or even group private practice. Coaching is a great way to use all the skills you already have and seam...2024-05-1021 min

Beyond Private PracticeTrailer | Beyond Private PracticeBeyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more opt...2024-05-0202 min

Beyond Private PracticeHow I Started 6+ Figure Company As A Therapist and First-Gen Latina with No Business BackgroundDo you want to start coaching as a therapist but are not sure how or if it’s sustainable? If so, then this episode is for you. This week, I’m launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business. If you’re a therapist or a private practice owner and you want to use your skills outside of your license, I want you to know that it is possible! During my second year of grad school, I started to see coaching as a way to open...2024-05-0243 min

Beyond Private Practice3 Reasons Why Selling Feels Hard As a Therapist and CoachAre you having a hard time selling your coaching services because you don’t want to be too salesy or pushy? If so, then this episode was literally made for you. Today we’ll be identifying the three mental barriers that are keeping you from selling your coaching services. If you’re a therapist, private practice owner, or a coach who's struggling to market your services, I want you to know that you’re not alone. So many of my clients want to work with me because they don’t know how to get over that mental...2024-04-2425 min

Beyond Private Practice3 Perspective Shifts: How to Embrace Your Coach IdentityAre you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we’ll be exploring the mindset shifts that are going to help you embrace your role as a coach. One of the benefits of expanding your services to include coaching is that you have so many more options to support your clients. You can prioritize solution-focused work rather than diagnosing work and give your clients tangible guidance that they can use right now...2024-04-1723 min

Beyond Private PracticeExpanding Beyond Therapy: Embracing your Therapist & Coach Identities With Sonia FregosoAre you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a therapist and enjoy the autonomy of being a coach! Sonia Fregoso, M.A., LMFT, is a Xicana licensed psychotherapist, and energy coach. Sonia has a bachelor’s in Psychology from the California State Univ...2024-04-101h 04

Beyond Private PracticeGrowing a Private Practice on Part-time Hours as a Present Mom with Anna RodriguezAre you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode is for you! This week's guest had an incredible experience in the Therapist of Coach Collective and is back to share how she transformed her business with you! Ana Rodriguez was a part of the Therapist to Coach Collective for a full 12 months. She’s a licensed marriage and family therapist in Texas and a life coach worldwide. She is a first-generation Mexican American Latina, mother of two, the eldest daughter of immigrants, and she has...2024-04-0253 min

Beyond Private PracticeInside the Therapist Coach CollectiveDo you want to take your practice to the next level? Then this episode is for you! Today we’re taking a closer look at my 12-month group coaching program - the Therapist to Coach Collective! This program helps Latina therapists, mental health providers, and counselors double their therapy income as a coach and in private practice. And it’s all because we focus on your expert and business owner identity. You can become a business owner, make more money, and attract clients that energize you. Let me help you get there! Ready...2024-03-2630 min

Beyond Private Practice4 Simple Steps to Doubling Your Therapy IncomeDoes being a business owner seem complicated and out of reach? If so, then this episode is for you! Today we’re making running your own business as simple as possible so you can double your therapy income in no time. One thing I know for sure is that doubling your therapy income can be so freaking simple! And in this week’s episode, we’re going to break down how you can do that in your own business with just four simple steps. These four steps will help you see how simple making money as a the...2024-03-1919 min

Beyond Private PracticeThe 4 Steps You Can Take to Build Your Business Owner IdentityAre you a therapist struggling with the idea of being a business owner? Then this episode is for you! Today we’ll be talking about how to build your business owner identity and how you can let go of limiting beliefs. The most common challenge I see in my clients is stepping confidently into their business owner identity. They know how to be great clinicians, but their roles as business owners is an entirely different ball game. Which is tough when you want to open your own private practice. For many therapists, that’s the dream...2024-03-1223 min

Beyond Private Practice5 Transferable Therapy Modalities That You Can Incorporate Into CoachingAre you a Latina therapist curious about how your therapy skills can unlock new opportunities and double your income? Then I invite you to join me in today's podcast episode to discover the power of transferable therapy modalities! I'll guide you through five key therapeutic approaches that can be seamlessly transferred into coaching, offering you the chance to expand your reach and financial freedom! You'll learn how cognitive behavioral therapy, internal family systems, and other techniques can be your ticket to a thriving coaching business and how you can harness your therapy skills for maximum impact. Plus, I'll tell...2024-03-0512 min

Beyond Private PracticeHow to Protect Your Therapy License as a CoachAre you curious about expanding your services into coaching, but at the same time feeling afraid of ending up in the 'therapist burn book' and losing your therapy license? Then you are in the right place! In today's podcast episode, I dive deep into how you can protect your therapy license while expanding your services into coaching. You will learn the key steps to safeguard your license with my Ethics Framework that I teach inside the Therapist to Coach Collective. We'll tackle the fear of losing your therapy license as a coach. I'll offer some new mindset shifts that...2024-02-2723 min

Beyond Private PracticeHow to Maintain Your Therapy Identity While Integrating Coaching Into Private PracticeAre you interested in integrating coaching into your private practice but worried that you would lose the therapy identity that you worked so hard for? Then this episode is for you! In today's episode, I talk about why therapists have a lot of negative thoughts about the coaching industry and the title 'coach', and how it holds them back from doubling their income and serving their community. Together, we'll explore the synergy between therapy and coaching, and how embracing both can actually enhance your professional fulfillment and double your income! Whether you're a seasoned therapist o...2024-02-2012 min

Beyond Private PracticeHow to Start a Coaching Business as a TherapistAre you a therapist thinking of starting a coaching business but feeling so overwhelmed that you don't know where to start? Then you must tune into this episode! Today, I'm stripping away the complexities of entrepreneurship and you'll learn that starting your coaching business is simpler than you think—no LLCs, no fancy certifications, just pure passion and drive! I'll walk you through what you truly need to get going and share insights on how being a daughter of immigrants already equips you for success. So if you've been holding back because you're unsure of the...2024-02-1318 min

Beyond Private PracticeHow to Build Momentum in Your Coaching BusinessDo you want to know the secret to building momentum in your coaching business? Then you are in the right place! Today, I share a powerful framework that I teach clients inside my signature program, Therapist to Coach Collective. It's called the Building Momentum Framework, and its purpose is not only to help you grow your coaching business but also to keep you motivated throughout the journey. But wait, there's more! We will dive deep into the importance of mindset, auditing your work, taking daily action (no matter how small or big), having a coach, a...2024-02-0626 min

Beyond Private PracticeHow to Overcome the Fear of Visibility in Your BusinessAre you struggling with overcoming the fear of visibility in your business? In today's podcast episode, I dive deep into a common struggle many new coaches face - hiding in their business. Together, we'll explore how this issue can hinder growth and why it's often more about mindset than strategy. You might be unknowingly holding yourself back with negative thoughts about your abilities or how others perceive you. These thoughts can lead to the avoidance of crucial tasks, like showing up online and inviting people to work with you. But don't worry! I'll help you b...2024-01-3020 min

Beyond Private PracticeHow to Overcome the Baby Coach IdentityAre you struggling to let go of the "baby coach identity"? Then you are in the right place! Overcoming the baby coach identity is something that I've been coaching my clients on over and over again for the last 3 years. So it's safe to say that I have become an expert at identifying when it comes up for you, especially when it blocks you from achieving your goals or growing your coaching business. So in today's episode, we will dive into how this newbie mindset can hinder your business growth and what you can do a...2024-01-2328 min

Beyond Private PracticeSpecial Episode: Episodes You Loved in 2023Welcome back to another Latina CEO Identity episode! Today, I have prepared for you a very special episode; we are gonna go down memory lane and revisit your top 5 favorite episodes in 2023! We'll dive into topics like overcoming imposter syndrome, unlocking your 6-figure CEO identity, and even managing a coaching business with ADHD. You'll hear personal stories about navigating life's challenges, like ending relationships and dealing with fraud, how to balance health and work, and the benefits of prioritizing health over your job. Plus, we also have special guests sharing their experiences transitioning from therapy to coaching and how...2024-01-1623 min

Beyond Private PracticeHow to Let Go of False Urgency & Start Booking Clients on a RepeatAre you struggling to book your first coaching clients? Are you feeling stuck and ready to throw in the towel? When you're starting a coaching business and having a hard time booking clients, it's easy to get caught in a false sense of urgency, feeling like things are not happening for you and maybe this was all one big mistake. But what if I told you there is another way that will help you let go of false urgency and start booking clients on repeat? Join me as I share a different approach that I a...2024-01-0915 min

Beyond Private PracticeThe 6 Biggest Lessons I've Learned in 2023As they approach the end of the year, I thought it would be a perfect moment to reflect on the past 12 months and share with you the biggest lessons I've learned in 2023. To be honest with all of you, 2023 was a rollercoaster for me, not just in my business but in my personal life too! It was full of highs and lows. If I shared all the lessons I've learned in 2023, it would be a book, not an episode, so I narrowed it down to the six biggest lessons that shaped my journey as an entrepreneur this year. I...2023-12-2630 min

Beyond Private PracticeTransform Your Life through the Power of Surrender with Iris GarciaGet ready for another client success story! Today, I sit down with Iris Garcia, a life coach who has dedicated her life to empowering women of color on their healing journey. In our conversation, we explore the concept of surrender and why it's crucial to let go of the need to control every possible outcome. Iris talks about her planner identity and how she discovered that this trait was actually a survival mechanism she adopted in her early childhood. She shares the lessons she learned on her journey, especially about the power of surrendering and how it helped her...2023-12-1949 min

Beyond Private PracticeRedefining Success & Embracing Career Transition with Claudia BarajasWelcome back to another episode of the Latina CEO Identity podcast! I have another success story lined up for you today that I can't wait for you to hear! In this episode, my client and dear friend, Claudia Barajas, shares her personal journey of career transition and transformation from a burnt-out educator to a successful coach. Claudia reveals how she aligned with her life purpose and found balance by starting her own coaching business. She shares the biggest challenges in her career transition, how she overcame them, and how her life has transformed since she became a...2023-12-0548 min

Beyond Private PracticeCultivating Life-Changing Friendships in Business & Life With Erika Cruz & Mariela De La MoraEver wondered about the secret sauce in cultivating lifelong friendships that not only last but also inspire and support your growth in life and business? Well, you're in for a treat! Join me in this episode along with my two soul sisters, Erika Cruz and Mariela De La Mora, as we delve into the heart of our friendship. The episode was originally aired on Erika's podcast, Chingona Revolution, but it was too good to pass up. So, I'm bringing it to you here on Latina CEO Identity! In our conversation, we open up about the i...2023-11-281h 11

Beyond Private PracticeAligned Coaching: All Your Burning Questions AnsweredHave you been considering joining Aligned Coaching, my signature program, but you are going back and forth about whether Aligned Coaching is the right fit for you? Then get ready for today's episode because I'm going to clear up any doubts you might have and answer your burning questions about Aligned Coaching! I will break down five simple steps to starting your coaching business - from creating an offer to pricing it and deciding who you want to help. But it's not just about strategy; mindset work plays a crucial role in your success. That's e...2023-11-1735 min

Beyond Private Practice3 Thoughts That Are Stopping You From Doubling Your Income as a CoachIf you are a therapist or mental health professional who wants to double their income as a coach, you probably believe that starting a coaching business requires extensive knowledge of business and marketing strategies. However, the reality is that as a coach, 60% of your focus should be on developing a strong CEO mindset, while the remaining 40% involves becoming comfortable with marketing and selling your services to attract ideal clients. So in today's podcast episode, I'll discuss three limiting thoughts that are stopping you from doubling your income as a coach. Together, we'll explore the origins o...2023-11-1418 min

Beyond Private PracticePart I: From a Burned Out Therapist to Inner Healing Coach With Norma GarciaToday I’m back with another successful Aligned Coaching Alumna story! This time, I invited Norma Garcia, a Licensed Clinical Social Worker & a Life/Inner Healing Coach, to share how she introduced coaching services into her business model and expanded her offering using coaching. You will have the opportunity to hear Norma’s journey, how she struggled with burnout and unfulfillment as a full-time therapist, how she opened a private practice but still lacked the quality of life she desired, and how it all changed when she discovered the coaching world. Additionally, Norma shares how she emb...2023-04-0446 min

Beyond Private PracticeMoney-Making Mantras for New CoachesIf you are familiar with psychology, you probably heard that 90% percent of your thoughts are reoccurring. But did you know that 90% of your thoughts are NEGATIVE? Imagine the impact it has on you when you are transitioning into something new, like becoming a coach or adding coaching services to your business model. If you are telling yourself stories that do not serve you and letting the mean girl in your head take the wheel you might easily slip into the mindset of ‘life is happening to me, rather than life is happening for me.’ Transitions can be...2023-03-2815 min

Beyond Private PracticeThe Importance of Being a Beginner & Business Lessons From Taking a Heels ClassI decided to take a heels class. I think you can tell just from the first sentence that today’s podcast episode will be different from other episodes, but I promise you it will all make sense in the end. I see many Latina therapists who have been putting off starting their coaching business or introducing coaching to their business model because they are afraid, feel intimidated, or get stuck in a comparison game. But here is what I want you to know: everyone that you are inspired by, started not knowing, started even when they...2023-03-2118 min

Beyond Private Practice3 Ways to Attract Coaching Clients as a TherapistMany Latina therapists believe that attracting coaching clients is hard. They think they will have to show up on social media every day, give up their privacy, and just the thought of talking about their services makes them cringe. It feels like a completely new world they have to step into. It’s not surprising if you feel the same way. As a therapist, you are used to your supervisor handing you a long list of clients, so obviously, finding new clients is not your top priority. But guess what? Attracting coaching clients doesn’t have...2023-03-1416 min

Beyond Private PracticeBuilding a Coaching Business With ADHD with Victoria Erdel GarcíaDo you get easily distracted? Procrastinate a lot? Get things done at the last minute? And then shame yourself that you make excuses instead of just getting things done? But what if there is more to it than just being lazy? What if you are undiagnosed with ADHD? Let me just tell you, if you do have ADHD, it’s not a weakness as some people could think. It’s a SUPERPOWER that many successful entrepreneurs possess! For today’s podcast episode, I invited my client Victoria Erdel García to talk about her journey of becom...2023-03-0745 min

Beyond Private Practice5 Unethical Practices in Therapy: Are You Guilty?Today I prepared for you a SPICY episode. To be honest, I don’t typically create this type of content, but I see how necessary it is to have this conversation, so here it goes! When I talk with Latina therapists who want to introduce coaching services to their current business model, they are often afraid of being unethical. During the multiple conversations I had with my private 1:1 clients and Aligned Coaching clients, we came to the conclusion that the one thing you fear the most is actually something that you are doing right now. Just...2023-02-2814 min

Beyond Private PracticeUnpack Your Identity as an EntrepreneurIt always amazes me how many Latinas struggle to identify as entrepreneurs or embrace their CEO identity. Because if you are an eldest daughter of immigrants or a parentified child, that innately makes you an amazing CEO! You might not see yourself as an entrepreneur, but you have been developing your CEO identity, traits, and skills since your early childhood. And in today’s podcast episode, I help you to start seeing yourself as the badass Latina CEO you are! Tune in to learn more about what makes us Latinas great CEOs, why we start developing CEO skills from su...2023-02-2115 min

Beyond Private PracticeSelf-Disclosure & Building a Personal Brand Online as a Latina TherapistIf you identify as a Latina therapist, you probably have a lot of resistance around the idea of building your personal brand online, selling, and marketing your services. Your feelings are completely valid because as Latina therapists, we are trained not to self-disclose. So of course, the idea of showing up online brings up a lot of resistance. But here is the thing. Self-disclosure not only helps you to build trust with your community but also, increases your income, and develops invaluable skills. That’s why in today’s podcast episode, I talk about self-disclosure and b...2023-02-1418 min

Beyond Private PracticeCharging High Ticket Prices as a TherapistDo you know what is one of the biggest blocks for therapists who want to introduce coaching services to their business model? The belief that if they charge high ticket prices, their services will become inaccessible. As Latinas, we are taught that it's unethical to charge more than $75 per therapy session. You probably think that if you charge high ticket prices you won’t be accessible to serve the community that you feel passionate about serving because they don’t have the financial resources to afford your services. All those thoughts are beliefs that you intern...2023-02-0717 min

Beyond Private PracticeCreating a Six-Figure Entrepreneur Identity With Dielle CharonIf you have been around for some time, you definitely heard me talking about my coach Dielle Charon. We have been working together for almost two years and I absolutely adore her! Dielle has her own podcast called Black, Banked, and Booked Out and I had the honor to be interviewed on her podcast. So today, I want to share that interview with you too! Tune in as we talk about my journey of creating a six-figure entrepreneur identity, my process behind that, challenges that came up for me during the transition, my grief around be...2023-01-2749 min

Beyond Private PracticeSpecial Episode: Episodes you loved in 2022Hello, hello, and welcome to today’s special episode! Today I’m coming to you live from San Juan, Puerto Rico! I’m here for a mastermind retreat with my business coach and my mastermind sisters, and I must admit, this trip made me very emotional. I’m starting my third year of business in 2023 and I just can’t believe what I achieved over the last three years, how much I have grown, what I got to experience, and how many amazing clients I got to support in their transition. I want to celebrate my journey w...2023-01-2427 min

Beyond Private PracticeYour Job Is Changeable but Your Health Is NotIn October 2021, I got diagnosed with an autoimmune disease and it shook my whole world up. I was only 27 years old at that time and I was instantly faced with my own mortality. I lived in a high-stress mode for years without realizing it. At that time, I asked myself, why did this happen to me? But looking at the situation now, I realize it happened FOR ME. If it wasn’t for the disease, I wouldn’t be where I am today, viviendo mi mejor vida en México, amiga! I know many Latina therap...2023-01-1723 min

Beyond Private Practice3 Things You Need to Step Into Your CEO Identity in 2023Do you know what I noticed when I talk about entrepreneurship with my clients? They find entrepreneurship to be this big, intimidating, scary thing. “What do I know about entrepreneurship? There are no entrepreneurs in my family.” Ah, amiga, no podrías estar más equivocada. Entrepreneurship runs in our families! As Latinas, we either find a way or make a way. That’s why today I want you to promise me that in 2023 you will step into your CEO identity as the badass Latina you are! You are not alone in this, and I will suppo...2023-01-1025 min

Beyond Private PracticeHow to Double Your Private Practice Income With CoachingRecently I hosted a masterclass for Latina therapists who want to add coaching services to their current business model or leave the field and transition into coaching. Before the masterclass, I had several consultation calls with these amazing Latina therapists. One of the things we talked about most was burnout, and I realized how many therapists must have multiple jobs to make ends. So if you are a Latina therapist or counselor in the mental health field, this podcast episode is specifically for you. I talk about how you can double your income in private p...2023-01-0324 min

Beyond Private PracticeHow to Run a Successful Business & Live Life AbroadIn the previous episode, I talked about my move to Mexico City and I pulled back the curtain on the behind-the-scenes of living in Mexico City. It was a highly requested episode, and many of you loved it, so I decided to record another episode related to living abroad and running a coaching business. I know that many of you, my listeners and clients, aspire to move to Mexico City or a different part of the world. But you are hesitant about the transition. You wonder how you would run a successful coaching business while living abroad and enjoying...2022-12-2721 min

Beyond Private PracticeBehind the Scenes of Moving to Mexico City: Q&AIf you have always wanted to move to Mexico City or a different part of the world, but you never had the courage to take the leap, today’s episode is for you! I moved to Mexico City seven months ago and it brought so much joy and so many amazing experiences to my life, but there were some challenges along the way too. Many of you reached out to me on Instagram and asked about my move to Mexico, how I made the decision, how I found a place here, what my biggest fear was, the challenges I fa...2022-12-2034 min

Beyond Private PracticeTransferable Skills You Already Have to Go From Therapist to CoachWelcome back to another episode of the mini-series on How to Start a Coaching Business as a Therapist. In this podcast episode, I talk about transferable skills that you already have as a therapist and how these transferable skills support you in starting a coaching business. One of the struggles I faced at the beginning of my coaching business was seeing myself as a coach. I thought that I had to get a coaching certification. I believed that becoming a coach requires a different set of skills (among other things). But I was wrong. As th...2022-12-0913 min

Beyond Private Practice4 Things You Don’t Need to Go From Therapist to Coach Welcome to another episode of the new mini-series How to Start a Coaching Business as a Therapist! If you missed the previous episode, definitely go back and listen to it. I talked about my transition from a therapist to a coach, what the process looked like and what held me back. In this podcast episode, I share with you four things you absolutely DO NOT need in your transition from a therapist to a coach. These four things pop up most often during my conversations with other therapists who are interested in adding on...2022-12-0615 min

Beyond Private PracticeHow to Start a Coaching Business as a TherapistIf you are familiar with my story, you know that I graduated from one of the top universities in the nation for therapy work, especially when it comes to working with Latinos. I also talked about how universities tend to gatekeep information from Latinas about how to start a private practice or how you can monetize your therapist skillset. If you are a therapist and you love the profession, you love the work, yet you feel extremely burned out, and you’re questioning whether this is a field that you will want to be in for...2022-11-2226 min

Beyond Private PracticeWe All Need Identity Work With Erika CruzIf you are new around here, you might not know this about me, but it took me years before I finally made the decision to become a coach. Some people think that making the decision to start your coaching business is easy. No, it’s not. It’s more like a tug-war. You go back and forth, A LOT. But don’t let that stop you. Instead, surround yourself with people who have a growth mindset, and similar goals and ambitions as you. People who can support you and remind you what a bad-ass Latina you are! S...2022-11-1539 min

Beyond Private PracticeMy Biggest Failure in My Coaching BusinessWhen I started this podcast, I promised myself that I would always be honest with my listeners about what it takes to start and run a coaching business. Sometimes it means getting very vulnerable and talking about stories that only people in my close circle know about, because it took time to process. But now, in today’s episode, pull back the curtain and share it all with you. In this episode, I pour my heart to you and share how my worst fear in my coaching career came true. I know this episode will hel...2022-11-0820 min

Beyond Private PracticeBecoming 9-5 OptionalIf you have been around for some time, you know that I’m on a mission to help you and all Latinas build businesses that allow you to serve and give back to your community on YOUR OWN terms. Plus, I’m strongly against gatekeeping information (we get enough of that in our society and institutions). That’s why in today's podcast episode, I let you in on how I support my clients on their journey to becoming 9-5 optional and what frameworks and skills I teach inside of my signature program Aligned Coaching which is now...2022-11-0117 min

Beyond Private PracticeThe Real Journey of Going From Zero to CoachToday’s podcast episode is going to be a very honest one. I don’t want to scare you, overwhelm or intimidate you. I want to prepare you. I want to share with you what the journey of creating your coaching identity actually looks like. Because I believe that it’s easier to go through the journey if you know what to expect. That’s why in this episode, I talk about what the process of going from zero to coach looks like, what are the biggest mindset blocks for new coaches, what transformation you can expect...2022-10-2519 min

Beyond Private PracticeStart Your Coaching Business With My Fail-Safe Business ModelOne of the biggest fears I had when I thought about starting a business, was failing. Many Latinas (including myself) are high achievers and the idea of failing is truly terrifying. If you feel the same way, I want you to know that you are not alone. And I will NOT let you fail. I do not believe in gatekeeping and that’s why in this podcast episode, I share with you my Fail-Safe Business Model Framework that I teach my clients inside of Aligned Coaching. This framework is designed to support you in starting your...2022-10-1831 min

Beyond Private PracticeGet Coached by Liz: Heal Your Relationship With Selling With Liz GomezToday’s episode is TRULY a special one and I know I say it all the time, but I can’t help it! My clients are wonderful and the transformations they are going through are just incredible. But this episode is different from all the previous episodes because it’s actually a coaching call I had with one of my clients, Liz Gomez. You might remember Liz from episode 12. If you haven’t heard that one, click here to listen to it. Liz was kind enough to allow me to share the coaching call with all of you...2022-10-1138 min

Beyond Private PracticeStarting Your Coaching Business as a Ph.D. Candidate With Leslye SalinasToday I’m back with another inspiring client success story! In this podcast episode, I’m joined by Dr. Leslye Salinas, who is a Leadership Coach. Leslye is one of my longest-term clients, lifelong friend, and sorority sister. Before I started to work with Leslye, she had a full-time job, she was a Ph.D. candidate working on her dissertation, plus, she was part of a fellowship where she already had an executive coach. So when we jumped on our first discovery call, she couldn’t imagine adding another thing to her plate, despite feeling pulled t...2022-10-0432 min

Beyond Private PracticeBeing Multifaceted & Starting Your Coaching Business With Liz GomezIf you are someone who is multifaceted, you probably have been told many times that you should just choose one thing and stick with it. Well, I’m here to tell you that you shouldn’t! I’m a multifaceted coach myself and I believe that being multifaceted is a secret superpower that you can use to your advantage. For this podcast episode, I invited my very good friend and client, Liz Gomez. I’m thrilled that she agreed to join me today! We talk about Liz’s journey of building self-confidence and self-love, how she started h...2022-09-2738 min

Beyond Private PracticeHow to Start a Coaching Business if You Don’t Have TimeWhen I talk to Latinas about starting a coaching business, lack of time is one of the common reasons that hold them back from taking action. And I can relate to that because as first-generation daughters of immigrants, we hold on our shoulders this invisible workload of translating documents, booking and attending doctor's appointments, filing taxes, holding space for our family, emotionally supporting them, and the list goes on. We are being pulled in so many directions, so we feel like we have no spare time on our hands. But the truth is that often we use time as...2022-09-2015 min

Beyond Private PracticeFear of, Que Va A Decir La Gente?I would be lying to you if I said that I was super confident in my decision to start a coaching business and that I was ready to tell everyone about it. Because I DEFINITELY was not. A lot of fears came up for me and the comments that I received from my loved ones made me doubt my decision of becoming a coach. When you are in the early stages of building your business, you are in a very vulnerable space. You might not want to tell your family, friends, or partner because you ar...2022-09-1317 min

Beyond Private PracticeHow to Overcome the Fear of Showing up OnlineYou’re probably in a place where you have been thinking of starting your coaching business, but just the thought of showing up online and sharing your thoughts with the rest of the world makes you cringe. “Who cares about what I have to say? What will people think of me? What if I look funny? Why does my voice sound like that?” Trust me, I know how you feel because I have gone through the same experience. And you are not alone. Overcoming the fear of showing up on social media is one of the big...2022-09-0620 min

Beyond Private PracticeYour Imperfections Make You MoneyEvery one of us, when we look in a mirror, sees things that we would like to change about ourselves. You probably carry a lot of shame around your imperfection and try to hide them. What you don’t realize is that truly embracing and accepting your imperfection, actually makes you money and makes you more relatable to your ideal clients. And I know you are probably thinking “Sure, Liz” while sarcastically rolling your eyes. But hopefully, by the end of this episode, I will shift your perspective and strengthen your self-concept. Plus, I share with yo...2022-06-0817 min