Shows
Rooted AgritourismPodfest Publishing Panel: Real Talk on Writing "Flowers Bloom Anyway"In this inspiring episode of Rooted Agritourism, host Dr. Liz Fiedler Mergen shares the mic with publishing veterans and fellow authors during the Future Proof Author panel at Podfest 2026. Whether you're dreaming of writing your first book or looking to scale your author platform, this panel is packed with actionable advice on storytelling, publishing, platform-building, and book marketing for rural entrepreneurs and creative business owners.Liz opens up about her personal journey—from flower farmer and podcast host to memoir author—and how grief, growth, and entrepreneurship collided to shape her book. Joined by experts from Morgan Jame...
2026-02-0239 minRooted AgritourismCrop Planning for a Flower Farm that Actually WorksDr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, delves into the core principles of crop planning for flower farms. Emphasizing alignment rather than control, she discusses scheduling bloom times to match sales needs. Liz shares insights from her own experiences, explaining how she uses succession planting and planning tools to optimize planting schedules and fulfill her varied event commitments. While promoting her crop planning platform Farmers to Florist, she insists the principles can be applied manually with notebooks or spreadsheets. Liz underscores the importance of early planning to make informed decisions and maximize the use of crops during...
2026-01-2714 minRooted AgritourismFlowers Bloom Anyway: Building Better Relationships in Life with Mark HicksIn this episode of the Rooted Agritourism podcast, host Dr. Liz Fiedler Mergen sits down with Dr. Mark Hicks of The Learning Love Foundation to discuss personal growth, healthy relationships, and the journey of becoming a published author. Dr. Hicks shares his experiences with love, divorce, and building a life that matters through his book, 'Learning Love Building the Life That Matters and Healthy Relationships That Last.' They dive into the importance of relationships in both personal and professional lives, especially for those in the agritourism industry. Dr. Hicks also talks about his background in mental health counseling...
2026-01-1911 minRooted AgritourismThe Power of Community: Insights from the Flower Farmer Forum with Ali AnderberryIn this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, discusses the upcoming Flower Farmer Forum Conference and shares a conversation with Ali from Anderbery Acres in Nebraska about how attending the Flower Farmer Forum conference impacted her flower farming journey. The episode highlights the importance of in-person connections, practical business advice, and learning through direct experiences. Dr. Liz and Ali also talk about pricing strategies, the value of attending live events, planned conference activities, and the diverse pathways to success in flower farming.00:00 Introduction to Rotted Agritourism00:19...
2026-01-1224 minRooted AgritourismWhat 2025 Taught Me About Business, Burnout & BraveryPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, reflects on the highs and lows of 2025. She discusses setting measurable goals, navigating challenges, and enduring personal hardships, including infertility and community opposition to her business. Dr. Mergen provides insights into the grit required to build a thriving agritourism venture and announces exciting upcoming projects like the Farmers to Florist app and her soon-to-be-published book. She emphasizes the importance of slow, sustained effort and resilience in achieving long-term...
2026-01-0512 minRooted Agritourism Revolutionizing the Floral Industry with 'Farmers to Florists'Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are en...
2025-12-1715 minRooted AgritourismFlowers Bloom Anyway: The Pre-Order of the Book is Available NowPre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, shares exciting news about her book 'Flowers Bloom Anyway,' now available for presale. She recounts the emotional journey of writing her memoir, from its origins as an angry journal following her husband's sudden death to its transformation into a hopeful narrative about rebuilding life amidst grief. The episode delves into the significance of her farm, Sunny Mary Meadow, in her healing process and highlights the book's broader themes of entrepreneurship...
2025-12-0910 minRooted AgritourismWhat to Expect at Flower Farmer Forum 2026In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen from Sunny Mary Meadow announces the upcoming 2026 Flower Farmer Forum Conference. Scheduled for January 31st, 2026, at their farm in St. Joseph, Minnesota, the event will cover numerous topics pertinent to flower farming and agritourism. With industry shifts towards local sourcing driven by tariffs and supply chain issues, the conference aims to equip farmers with practical knowledge and networking opportunities. Key speakers from Ball Horticulture, CoolBot, Len Bush Roses, Compeer Financial, and Farmer's Union Agency will provide insights on various aspects of flower farming. A unique feature...
2025-12-0108 minRooted AgritourismThe Bloom Room Blueprint: Turning a Flower Farm into a Community HubSave $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, shares the journey of transforming her flower farm into a multipurpose event venue and farm store. Through a detailed walkthrough, she explains the architectural, legal, and financial challenges she faced and overcame to build 'The Bloom Room' and 'The Farmacy'. She discusses Minnesota's building codes, the need for sustainable infrastructure, and how the new space boosts flower sales and supports agritourism, rural entrepreneurship, and value-added agriculture. The episode highlights the venue's flexibility...
2025-11-2423 minRooted AgritourismCrafting Cider and Experiences: The Milk and Honey Cider Agritourism StoryFlower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorIn this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series...
2025-10-2730 minRooted AgritourismFlowers Bloom Anyway: Making the Fertilizer Framework Work for your FarmFlower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorDr. Liz Fiedler Mergen of Sunny Mary Meadow in Central Minnesota presents a solo episode focused on her 'Fertilizer Framework,' a concept that emphasizes growth through interconnected and symbiotic business elements. Liz discusses the non-linear progression and deep integration of services in her agritourism business, which includes a flower farm, retail shop, workshops, and speaking engagements. She shares insights from her journey, reflecting on how personal experiences, particularly the loss of her first...
2025-10-2013 minRooted AgritourismHeidi Montag on Butter Heads, Farming Challenges, and Ag AdvocacyIn this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy farming, her experience in the Princess Kay program, and the unique journey of having her head carved in butter. Heidi shares her passion for promoting agriculture through social media, her involvement in multiple agricultural boards, and the challenges faced by modern dairy farmers. The conversation provides insight into the life of a young woman dedicated to both her family's dairy operation and broader agricultural advocacy.
2025-10-0631 minRooted AgritourismCrafting Cider from the Ground Up: Milk and Honey Cider’s Agritourism JourneyIn this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores the journey of Milk and Honey Cider, from the challenges of growing cider-specific apple varieties to turning those apples into craft cider. Peter shares insights into the agronomic and economic aspects of apple farming, addressing topics like grafting, soil requirements, pest management, pruning, and the importance of understanding one's strengths in farming. The discussion extends to the cider-making process, including fermenting, aging, blending, and addressing how Milk and...
2025-09-2939 minRooted AgritourismFarming with Purpose: Liz Fiedler Mergen’s Vision for Rural Business GrowthIn this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community...
2025-09-2237 minRooted AgritourismClub Calves, Cattle Auctions & Agritourism: A Conversation with JT WeberIn this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen speaks with her father, JT Weber, about their experiences in value-added agriculture and the beef industry. They discuss the evolution of their family business, from dairy farming to focusing on elite genetics in Angus and Sim Angus cattle. JT shares insights on the intricacies of raising club calves for show, the importance of muscle, skeletal width, and other attributes in cattle, and his journey from South Dakota State University to becoming a successful cattle buyer and auctioneer. They also touch on topics such as the impact...
2025-09-1533 min
Rooted AgritourismFrom Seed to Sourdough with Jenny Bredeken of Full Circle FarmIn this episode of 'Rooted Agritourism,' host Dr. Liz Fiedler Mergen speaks with Jenny Bredeken from Full Circle Farm. They discuss Jenny's entrepreneurial journey from Minnesota to Honolulu, exploring her passion for fermentation and sourdough bread that led to the creation of their farm and micro bakery. Jenny shares her experiences in reconnecting people with the origins of their food, the challenges of farming, and transitioning to wholesale markets. They also delve into the support of family legacy and the importance of local, fresh products. Tune in for an inspiring conversation about agritourism, rural entrepreneurship, and the power...
2025-09-0842 min
Rooted AgritourismRooted Agritourism TrailerWelcome to Rooted Agritourism: Embracing Growth and DiversificationIn this episode, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, introduces the rebranded podcast, Rooted Agritourism, previously known as the Flower Farmer Forum Podcast. Liz explains the motivation behind the name change, emphasizing the podcast's broader mission to include value-added agriculture and rural entrepreneurship. She discusses the importance of diversification in modern farming, particularly in Stearns County, Minnesota, and the role agritourism plays in sustainable income generation. Listeners can expect new episode formats, guest interviews, personal growth topics, and updates on practical resources for their agri-businesses. Liz...
2025-09-0109 minRooted AgritourismWhy the Cannibal Business Model Is Killing Your Flower Farm (Farm Ecosystem Mini Series Part 3)Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business.
2025-08-2518 minRooted AgritourismMore Than Flowers: The Hidden Role of Farmers as Public EducatorsIn this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to the public. Liz encourages farmers to embrace their role as educators and to engage in meaningful conversations with their customers about the...
2025-08-0412 minRooted AgritourismHow to Sell Extra Flowers Without Discounting ThemIn this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz also warns against discounting flowers, as it can attract bargain hunters and undermine the business's value. The conversation concludes with a reminder to focus on building a brand and audience while managing flower sales effectively.TakeawaysPlan your...
2025-07-2918 minRooted AgritourismHow Comprehensive Planning Shapes the Future of Rural AgricultureIn this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism and value-added agriculture in sustaining rural economies. The conversation emphasizes the need for intentional growth that benefits both the agricultural sector and the community as a whole.TakeawaysWhat kind of growth do we want in our rural...
2025-07-0716 minRooted AgritourismHow to Best Explain the Benefits of Locally Grown Flowers to Others [REPLAY EPISODE]In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.TakeawaysLocally grown flowers offer unmatched quality and freshness.Having an elevator pitch is crucial for advocating local flowers.Local flowers support the local economy and...
2025-06-3015 minRooted AgritourismThe Miracle on 34th Street Mindset: Integrity, Community, and Growth in Flower FarmingIn this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience.TakeawaysThe Miracle on 34th Street...
2025-06-1623 minRooted AgritourismAre You Chasing Time or Chasing Money in Your Business?In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business.TakeawaysYou can chase time or you...
2025-06-0228 minRooted AgritourismSimplifying Dahlia Planting: Save Time and Grow Better BloomsIn this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers.TakeawaysDahlias are resilient and can thrive with proper care.Simplifying planting techniques can reduce physical strain.Using trenches for planting can improve efficiency.Soil health is crucial for successful dahlia growth.Utilizing compost and cover crops can...
2025-05-2622 minRooted AgritourismHow to Succeed at Flower Farming When It’s Not Your Full-Time JobIn this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace their journey and find systems that work for their unique situations.TakeawaysFlower farming can be a side gig alongside other jobs.Flexibility in scheduling...
2025-05-1921 min
The Infinite Life: Consciousness Raising, Spiritual TransformationMy husband died whilst I was pregnant | Flower Farmer Liz Fiedler Mergen.Send a textKatische Haberfield interviews Liz Fiedler Mergen, a remarried widow, former nurse practitioner, and thriving flower farmer from Minnesota. Liz shares her transformative journey of resilience and reinvention, detailing how she turned a family farm into Sunny Mary Meadow, a successful flower farm and business. The episode touches on topics such as grief, entrepreneurship, and the logistical and emotional challenges faced while balancing a new marriage, raising children, and running multiple businesses. Liz also discusses her plans for expanding her business to include a community-focused event space and shares insights from her forthcoming memoir, 'Fl...
2025-05-161h 06Rooted AgritourismFind Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3)Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business.TakeawaysWorkshops can be profitable if you enjoy teaching....
2025-05-0522 minRooted AgritourismFind Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1)Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with...
2025-04-2117 minRooted AgritourismFlower Farmer Forum Podcast - Official TrailerThe Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com
2025-04-1402 minRooted AgritourismMastering Crop Planning for Profitable Flower Farming$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxGIn this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve profitability.TakeawaysCrop planning is essential for profitability in flower farming.Understanding the difference between fixed and flexible offerings is crucial.Managing bloom times effectively can...
2025-04-0715 minRooted AgritourismRanunculus Growing Secrets: Overcoming Challenges in Cold ClimatesIn this episode of the Flower Farmer Forum podcast, host Liz discusses the intricacies of growing Ranunculus, sharing her personal experiences, challenges, and future plans. Over the course of the conversation, she reflects on her past growing seasons, the lessons learned from various experiments, and the adjustments made for the current season. Liz also outlines her strategies for future cultivation, including innovations in high tunnel farming and the importance of planning for seasonal flower demands, particularly for weddings and subscriptions.TakeawaysRanunculus can be beautiful but challenging to grow in colder climates.Past experiences have taught...
2025-03-2419 minRooted AgritourismBranding Your Flower Farm: The Role of Authentic StorytellingReme's website: https://www.rememancera.com/story-connectors-1on1/?fbclid=PAZXh0bgNhZW0CMTEAAaY5FvFboY6RqUIx3wsxSoGScfBr0YwbjH9DfjhUwbCiRzHKcmJ1R7Nzx-Y_aem_PUKn4Bv6QKREx_WEB6k3DwIn this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen speaks with personal branding strategist Reme Mancera about the significance of storytelling in building a personal brand. They discuss how to find unique stories, the importance of authenticity and transparency in marketing, and strategies for connecting with audiences. Reme emphasizes that everyone has stories to share, even if they don't seem epic, and that repetition and structure can...
2025-03-1726 minRooted AgritourismIntroducing FarmersToFlorists.comFirst 20 farmers sign up here to waive the activation fee: https://www.farmerstoflorists.com/offers/MaYLNyjv/checkout?Learn more about Farmers to Florists: https://www.farmerstoflorists.com/f2f-farmerIn this episode of the Flower Farmer Forum podcast, host Liz introduces FarmersToFlorists.com, a platform designed to connect flower farmers with florists. Liz discusses the challenges faced by florists in sourcing local flowers and how her platform aims to streamline the process. The conversation covers the features of the website, pricing options, and the importance of building relationships between farmers and florists. Liz emphasizes the...
2025-02-1725 minRooted Agritourism"Should You Grow?" Series: ZinniasIn this episode of the Flower Farmer Forum podcast, Liz discusses the pros and cons of growing zinnias, a popular flower among flower farmers. She highlights their ease of growth, high yield, and vibrant colors, making them ideal for casual arrangements and you-pick farms. However, she also addresses challenges such as their tendency to bend, issues with water quality, and poor performance in cooler storage. Liz provides insights on the best varieties for different uses and concludes with a verdict on whether zinnias are a worthwhile addition to a flower farm.TakeawaysZinnias are bright, cheerful...
2025-02-1014 minRooted AgritourismLessons from Wedding Expos and Adding Weddings to Your Farm's RevenueIn this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational role florists can play in the planning process. The conversation wraps up with key takeaways and future plans for expanding her business.TakeawaysNever say never about adding weddings to your revenue stream.Wedding expos provide significant networking opportunities.Showcasing locally...
2025-01-2022 minRooted AgritourismWhat You Need to Know to Apply For the Marketing Assistance for Specialty Crops (MASC) Programhttps://www.fsa.usda.gov/The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops. MASC helps specialty crop producers offset higher marketing costs related to:Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops and herbs;Specialized handling and transport equipment with temperature and humidity control;Packaging to prevent damage; Moving perishables to market quickly; andHigher labor costs. In this episode of the Flower Farmer Forum podcast, Liz discusses the USDA's...
2025-01-0623 minRooted AgritourismWebinar Replay: Goal Setting for the New Year - Introducing Petals & ProfitsIn this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on building relationships within the wedding industry and the significance of SMART goals in achieving success. The conversation concludes with reflections on tools and resources that can aid in reaching these goals.TakeawaysSetting specific goals is crucial for success.Evaluate...
2024-12-3042 minRooted AgritourismHow to Best Explain the Benefits of Locally Grown Flowers to OthersIn this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.TakeawaysLocally grown flowers offer unmatched quality and freshness.Having an elevator pitch is crucial for advocating local flowers.Local flowers support the local economy and...
2024-12-2319 minRooted AgritourismRecapping My Speech for the FFA State Leadership ConferenceGoal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profitsIn this reflective episode, Liz shares her journey of personal growth and resilience following the loss of her husband. She discusses the importance of community, the bright future of agriculture, and the power of storytelling in her speaking engagements. Liz emphasizes the significance of embracing change, authenticity, and the lessons learned through grief and new beginnings.TakeawaysThe future of agriculture is bright, driven by...
2024-12-1626 minRooted AgritourismDon't Wait Until January 1st to Start Setting 2025 Goals Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profitsIn this episode of the Flower Farmer Forum podcast, Liz discusses the significance of goal setting and regular business audits for sustainable success in flower farming. She emphasizes the importance of intentionality, resilience, and creating manageable goals that lead to meaningful change. Liz introduces her new course, Petals and Profits Weekly Challenges, designed to help flower farmers set actionable goals and improve their businesses through community support and...
2024-12-0924 minRooted AgritourismBreeding Dahlias: Insights from Lorelie of Florelie Visit Florelie online!In this conversation, Liz interviews Lorelie from Florelie is a small scale, specialty cut flower farm in Bungaree, Victoria, Australia, focusing on her journey in growing and breeding dahlias. Lorelie shares her experiences from starting with a few plants to growing over 10,000 dahlias. The discussion covers the intricacies of breeding, the importance of genetic diversity, and the techniques used for seed saving and tuber storage. Lorelie also explains the challenges of selling tubers within Australia due to strict quarantine regulations. In this conversation, Liz and Lorelie discuss the intricacies of breeding and evaluating dahlias...
2024-12-0255 minRooted AgritourismTax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 2Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planningIn this episode of the Flower Farmer Forum podcast, Liz discusses tax strategies for flower farmers in the context of the results of the 2024 elections. The conversation emphasizes the importance of understanding financial planning, overcoming the stigma around discussing money, and navigating the complexities of tax laws, particularly in relation to the Trump tax plan. Liz shares practical tips for tax planning, including the significance of organization, understanding deductions, and strategic financial decisions that can benefit flower farmers.TakeawaysTalking about money is...
2024-11-1821 minRooted AgritourismTax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 1Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planningIn this episode of the Flower Farmer Forum podcast, Liz discusses essential tax strategies for flower farmers in light of recent political changes. She shares her personal journey of financial awareness following the loss of her husband and emphasizes the importance of understanding tax benefits and deductions for business growth. The conversation covers key tax terms, the impact of political decisions on small businesses, and actionable insights for maximizing deductions and ensuring compliance with tax laws. Liz encourages flower farmers to embrace their roles as business...
2024-11-1130 minRooted AgritourismThe Growth History of My 6-Figure Flower FarmIn this episode, Liz shares her personal journey of building a six-figure flower farm from a small hobby to a thriving business. She discusses the challenges and triumphs she faced along the way, including navigating the loss of her husband, scaling her operations, and the importance of community support. Liz emphasizes the need for transparency in the flower farming industry and offers insights into the realities of running a small business, including financial management and sustainable growth strategies.TakeawaysThe journey of starting a flower farm can be deeply personal.Community support plays a crucial role...
2024-11-0427 minRooted AgritourismYou're Invited to Flower Farmer Forum Conference 2025In this episode, Liz discusses the upcoming Flower Farmer Forum conference, sharing insights on its purpose, structure, and the importance of community among flower farmers. The conference aims to elevate the industry by providing educational opportunities, fostering networking, and promoting the value of locally grown flowers. Liz emphasizes the need for collaboration and support within the flower farming community to enhance the quality and perception of local flowers.TakeawaysThe Flower Farmer Forum conference aims to elevate the flower farming industry.Networking and community building are essential for flower farmers.Educational sessions will cover accounting, soil...
2024-10-2822 minRooted AgritourismLive Webinar Replay: Managing Burnout in Flower FarmingIn this webinar, Liz discusses effective strategies for managing burnout as a flower farmer. She shares actionable tips that have helped her streamline operations, set boundaries, and maintain a sustainable work-life balance. Key topics include creating a standard bestselling offer, establishing minimums for custom orders, utilizing communication tools, and batching work for efficiency. Liz emphasizes the importance of making work enjoyable and sustainable, rather than simply trying to be more resilient in the face of challenges.TakeawaysScaling your business can mean scaling your problems.Creating a standard bestselling offer simplifies customer expectations.Setting a minimum...
2024-10-2325 minRooted AgritourismCommunity Over Competition in Flower Farming FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025In this episode of the Flower Farmer Forum podcast, host Liz discusses the challenges and opportunities presented by competition in the flower farming industry. She emphasizes the importance of adopting an abundance mindset, focusing on collaboration rather than rivalry, and leveraging competition to innovate and improve business practices. Liz shares personal experiences and practical strategies for standing out in a crowded market, fostering community among growers, and prioritizing customer needs. The conversation highlights the significance of viewing competition as a catalyst for growth and success in the flower farming...
2024-10-2134 minRooted AgritourismGrowing the Right Flowers for Your Business - Burnout Mini Series Part 3Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3eIn this episode of the Flower Farmer Forum podcast, Liz discusses strategies for reducing burnout in flower farming. She emphasizes the importance of growing the right amount of flowers based on customer demand, understanding target customers, and implementing efficient production and pricing strategies. Liz also shares insights on crop planning, tracking production, and setting revenue goals to ensure a sustainable and profitable flower farming business.TakeawaysGrowing the right amount of the...
2024-10-1420 min
Bloom and Grow with Liz FiedlerLife Happens: Educating You on the Life Insurance Coverage You Need with Brian SteinerLife Happens: https://lifehappens.org/In this conversation, Liz and Brian Steiner from Life Happens discuss the mission of Life Happens, a nonprofit organization focused on educating consumers about the importance of life insurance and financial literacy. They share personal stories that highlight the impact of having life insurance, especially in times of loss. The discussion emphasizes the need for financial education, the role of financial advisors, and the importance of addressing wealth disparities in access to financial resources. In this conversation, Liz discusses the multifaceted benefits of life insurance, emphasizing its role not only as a...
2024-10-1342 minRooted AgritourismHow I *Mostly* Avoided Burn Out This Farming Season - Burnout Mini Series Part 1Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3eIn this conversation, Liz discusses her experiences and strategies for avoiding burnout as a flower farmer. She emphasizes the importance of financial management, setting clear goals, and creating boundaries to maintain a healthy work-life balance. Liz shares her transition from a seasonal business model to a year-round operation, highlighting the benefits of planning and prioritizing tasks to reduce stress and enhance profitability. The conversation serves as a guide for flower farmers looking to sustain their...
2024-09-3019 min
Rooted AgritourismWhat Does it Really Mean to "Have it All"? with Bailey RamlIn this engaging podcast episode, Liz and Bailey discuss the intricacies of balancing career and family life, exploring themes of time management, success, and the concept of having it all. Bailey shares her experiences as a senior learning consultant and a mother of three, detailing her work schedule, travel dynamics, and the importance of tracking time. The conversation delves into the definitions of success and significance, emphasizing the need for self-examination and the pursuit of fulfillment in both personal and professional realms. The episode concludes with reflections on flexibility in work and parenting, and the evolving nature of work-life...
2024-09-2747 minRooted AgritourismHow to Label and Store DahliasGet the Free Guide: https://www.sunnymarymeadowcoaching.com/free-downloads-resources-1In this episode of the Flower Farmer Forum podcast, host Liz Fiedler-Mergen discusses the essential practices for labeling and storing dahlias in the fall. She emphasizes the importance of proper labeling to ensure the identification of different varieties, especially before the frost hits. Liz shares her techniques for storing dahlias, including the best materials to use and the ideal conditions for storage. She also highlights the significance of selecting the right dahlia varieties for both personal enjoyment and business needs, providing insights into her own experiences and plans...
2024-09-1621 minRooted Agritourism"Should You Grow?" Series: Jewels of OparIn this episode of the Flower Farmer Forum podcast, Liz discusses the benefits of growing jewels of opar, a flower that adds texture and movement to bouquets. Liz shares her personal experience with growing jewels of opar and highlights its versatility in different floral arrangements. She also provides practical tips on harvesting and using the flowers. The episode concludes with a reminder to pause and reflect before making any big decisions in the flower farming business.TakeawaysJewels of opar is a flower that adds texture and movement to bouquets and floral arrangements.It is a...
2024-09-0917 minRooted Agritourism"Should You Grow?" Series: LisianthusIn this episode, Liz discusses the pros and cons of growing lisianthus, a beautiful but somewhat tricky flower. She shares her experiences and tips for successfully growing lisianthus, including the importance of buying plugs instead of starting from seed, the need for well-drained soil and plenty of sunlight, and the different bloom times of different lisianthus groups. Liz also emphasizes the profitability of selling lisianthus by the stem or using them in premium arrangements, rather than including them in lower-priced bouquets. Overall, lisianthus can be a valuable addition to a flower farm if grown and marketed correctly....
2024-08-1922 minRooted AgritourismEvery Day Feels Like Friday In this episode, Liz announces her name change and the rebranding of her podcast from Sunny Mary Meadow Podcast to Flower Farmer Forum. She discusses her initial hesitation to change the name and her desire to focus on both flower farming and the business side of her farm. Liz shares her love for flower farming and the reasons why every day feels like a Friday for her. She talks about the importance of hiring help, setting goals, and creating systems to make the business more efficient and enjoyable. Liz also reveals her plans for expanding her farm and building...
2024-07-3128 minRooted AgritourismProductivity and Efficiency Tips for Flower Farming Mini Series - Part 3Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579In this episode, Liz discusses the process of harvesting flowers on her farm and shares tips for maximizing efficiency. She emphasizes the importance of planning and growing the right crops in the right quantities. Liz also talks about the benefits of batch work and having a central location for tools and materials. She provides insights into her bouquet-making process and highlights the significance of intentional flower selection for events.TakeawaysPlan and grow the right crops in the right...
2024-07-1523 minRooted AgritourismProductivity and Efficiency Tips for Flower Farming Mini Series - Part 1Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579In this episode, host Liz kicks off the Productivity and Efficiency Tips for Flower Farming Mini Series. She emphasizes the importance of focusing on expenses and time management to increase profitability. The episode is part of a mini-series divided into three parts: planning, planting, and harvesting. Liz provides insights on crop planning, inventory management, and task management. She also shares her experiences with tools and resources that have helped streamline her flower farming process. The upcoming episodes will cover planting...
2024-07-0125 minRooted AgritourismThe Process of Creating a Wildflower Patch on My Cut Flower FarmBlog version of the podcast: https://www.sunnymarymeadowcoaching.com/blog/creating-a-beautiful-wildflower-patch-my-journey-and-tips-for-successIn this episode, Liz discusses her wildflower patch and the process of planting and maintaining it. She shares her personal experience and tips for preparing the soil, choosing the right seeds, and dealing with weeds. Liz also mentions the importance of regular maintenance and the transition from annuals to perennials in the patch.TakeawaysPreparing the soil and removing weeds and debris is crucial before planting a wildflower patch.Choosing the right seeds for your climate and soil type is important for successful...
2024-06-2519 minBloom and Grow with Liz FiedlerWorking Through Anger During Grief Moving On After Loss: Finding New Paths with Dana BlackIn this episode Liz Fiedler interviews Dana Black about her journey through grief and the creation of her podcast, I Swear on My Mother's Grave. They discuss the importance of finding healing resources and the need to process grief in one's own way. They also touch on the challenges of being known as the 'grief girl' and the desire to move beyond grief and explore new avenues. Liz shares her experience of anger during grief and how she worked through it. They discuss the concept of seasons in grief and the importance of knowing when to stop and move...
2024-06-1456 minRooted AgritourismOverwintering Ranunculus in Zone 4B: My Journey and Lessons LearnedIn this episode, Liz discusses her experience growing ranunculus in zone 4B. She shares her methods for pre-sprouting the corms, planting them in the high tunnel, and overwintering them. Liz also talks about the importance of using high tunnels in colder climates and the challenges she faced with saving and replanting the corms. She concludes by mentioning her plans for the upcoming year and the changes she will make to her subscription offerings.TakeawaysRanunculus can be successfully grown in zone 4B with the use of a high tunnel.Pre-sprouting the corms and planting them in...
2024-06-1025 minRooted AgritourismCut Flower Farming Must Have: Storage Coolers with Julia from CoolBot$25 off code: https://storeitcold.referralrock.com/l/6R543BWF/In this episode of the Sunny Mary Meadow podcast, Liz Fiedler discusses flower coolers and cooling solutions for small businesses with Julia DeGennaro from CoolBot. They cover topics such as the use of floral coolers, the importance of coolers for flower storage, retrofitting coolers, and the basics of building a cooler. Julia also explains the Coolbot and its capabilities, as well as the different types of coolers and their setup considerations. The conversation covers the importance of cool storage for flowers, the options for building or buying a...
2024-06-0546 minRooted AgritourismThe Importance of Rest and Recovery When it Comes to Running Your BusinessIn this episode, Liz discusses the importance of rest and recovery in business. She emphasizes that running a business is not a solo endeavor and shares her experience of having a team to help her. Liz talks about the dangers of trying to do too much and the importance of finding a balance between work and personal life. She also explores the role of rest in enhancing productivity, maintaining physical and mental health, fostering creativity, and making informed decisions. Liz encourages listeners to prioritize rest and incorporate it into their business plans.TakeawaysRunning a business...
2024-05-2737 minRooted AgritourismTo Sell or Not To Sell in Your First Year of Flower FarmingIn this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. However, she also acknowledges the potential risks and challenges, such as maintaining quality standards and managing pricing. The episode concludes with a reminder to weigh personal circumstances, resources, and goals when deciding whether to sell flowers in the...
2024-05-2023 minBloom and Grow with Liz FiedlerSupporting Grief and Sharing Resources: The Brighter Days Grief CenterLee Wilcox from the Brighter Days Grief Center discusses the services they offer to support individuals and families experiencing grief. The center provides free grief therapy, counseling, support groups, workshops, and community outreach. They also offer grief camps for children and families. The organization is privately funded through donations, sponsorships, and partnerships. Liz and Lee emphasize the importance of acknowledging and processing anger while grieving and share their own experience with anger as a secondary emotion. Liz also mentions her upcoming book on how to be less angry while grieving.TakeawaysThe Brighter Days Grief Center...
2024-05-1636 minRooted AgritourismGoing Deeper, Not Wider with Your Customer BaseIn this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz concludes by recommending the book 'The Gap and the Gain' by Dan Sullivan as a resource for personal development and...
2024-05-1332 minRooted AgritourismTargeting the Right Audience: Key to Successful Ads Measuring and Analyzing Your Results with Lexi WrightThe conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation emphasizes the value of hiring a freelancer or specialist to help with ads, especially if time is limited. For those DIYing their ads, they suggest starting with boosting posts that drive sales and analyzing...
2024-05-0653 minBloom and Grow with Liz FiedlerMoving Forward and Navigating Grief as a Healthcare Professional with Marcy Larson (Losing a Child: Always Andy's Mom)In this episode, Liz Fiedler interviews Marcy Larson, the host of the podcast 'Losing a Child, Always Andy's Mom.' Marcy shares her personal experience of losing her son, Andy, in a car accident. The conversation delves into grief, the challenges of navigating a career while grieving, and the importance of community and support. The episode highlights the need for better education and training for healthcare professionals in dealing with grief and supporting bereaved families. Abbey shares her personal experience with grief and loss, particularly the loss of her son Andy. She discusses the challenges of navigating grief as...
2024-05-021h 04Bloom and Grow with Liz FiedlerIncorporating Grief into Your Life with Grief Coach Shelby Forsythia SummaryIn this episode, Liz Fiedler interviews Shelby Forsythia, a grief coach and author. They discuss the different types of grief and how to find resources to heal and move forward. Shelby shares her personal grief journey and how it led her to become a grief coach. They also talk about the Life After Loss Academy, an online course that helps people build a good life after loss. The course covers grounding, releasing, integrating, establishing, and fostering grief. In this conversation, Liz and Shelby discuss the challenges of navigating grief and finding support. Liz shares her personal...
2024-04-2549 minBloom and Grow with Liz FiedlerThe Power of Community: Finding Support in Times of Loss with Amber from 'The Grief Gang' PodcastIn this conversation, Liz Fiedler interviews Amber, the host of The Grief Gang podcast. They discuss their experiences with grief and how it has shaped their lives. Liz shares her journey of losing her husband unexpectedly and becoming a solo parent, while also running a flower farm and starting a podcast. Amber talks about the sudden loss of her mother and how it led her to create The Grief Gang as a way to support others going through similar experiences. They both emphasize the importance of community and finding ways to navigate grief. In this conversation, Amber and Liz...
2024-04-1849 minRooted AgritourismHow to Use Succession Planting to Grow 20,000 TulipsIn this episode, Liz Fiedler discusses how she uses high tunnels to grow and sell tulips. She explains how she uses high tunnels for season extension and succession planting, and shares tips on selecting tulip varieties and planting techniques. Liz also talks about her experience with growing tulips in crates and outside, and how she manages the different stages of blooming. She discusses the importance of planning and organization in selling perishable products like tulips, and highlights the benefits of using high tunnels for controlling the blooming schedule and maximizing profitability.TakeawaysHigh tunnels are a...
2024-04-0826 minBloom and Grow with Liz FiedlerMary Bruno on Legacy, Business, and Figuring it All Out In this episode, Liz Fiedler interviews Mary Bruno, a letterpress printer, about her journey in starting and growing her small business. Mary shares how she took over her father's letterpress printing equipment and turned it into a successful venture. She discusses the importance of honoring her father's legacy and the deep connection she feels with him through her work. Mary also reflects on her personal growth and the validation she has received for her accomplishments. The episode highlights the power of grief and loss in shaping one's path and the importance of finding joy and purpose in the midst...
2024-04-011h 00Rooted AgritourismEmail Marketing for Your Small BusinessIn this episode, Liz and Robert discuss the importance of email marketing for businesses. They highlight the limitations of relying solely on social media platforms and emphasize the need for a direct line of communication with customers. They also explore different email marketing tools and recommend options like MailerLite and BraveO. The conversation covers laws and regulations related to email marketing, including the importance of obtaining permission from subscribers. Liz shares her strategies for building an email list and engaging customers, while Robert suggests offering lead magnets as incentives for subscribers. They conclude by discussing the integration of social...
2024-04-0139 minRooted AgritourismThe time my customers ordered 300 wholesale Easter Bouquets and how it shaped my entire life because I didn't let fear of failure hold me back.Liz reflects on her flower farming journey and the importance of storytelling with a purpose. She shares the story of how she started her flower farm and the challenges she faced during COVID-19. Liz discusses the unexpected order for 300 Easter bouquets and how she took on the challenge. She emphasizes the importance of taking risks and overcoming fear and also talks about the support she received and the lessons she learned from the experience. She encourages listeners to embrace opportunities and not let fear hold them back.Takeaways:Storytelling should have a purpose and provide...
2024-03-2233 minBloom and Grow with Liz FiedlerFinding Hope and Healing: Bri's Lodge and the Power of Positivity with Tami KruzelIn this episode of Bloom and Grow with Liz Fiedler, we sit down with Tami Kruzel, the inspiring head of Bri's Lodge, a nonprofit dedicated to providing grief support for those who have lost loved ones. Tami shares the touching story behind Bri's Lodge, which was founded in honor of her daughter, BriAnna, by family and friends who wanted to continue her legacy of kindness and compassion.Before establishing Bri's Lodge, Tami and her team launched "What Would Bri Do," a nonprofit with a mission to support individuals and organizations in need while spreading positivity. Through their...
2024-03-2153 minRooted AgritourismMaking Your Own Compost with Liselotte from 80 MilesNorth Flower FarmIn this episode, host Liz Fiedler interviews Liselotte, a flower farmer and composting enthusiast. Liselotte shares her journey of starting a flower farm and the crops she grows. She explains the importance of composting and how she started composting on her farm. Liselotte discusses the process of creating compost piles and the different materials she uses. She provides tips for starting composting and emphasizes the simplicity of the process. The episode concludes with Liselotte sharing her contact information for those interested in learning more about composting and flower farming.Email tool tester FREE e book:
2024-03-1833 minBloom and Grow with Liz FiedlerGrief Therapist Liz Gleeson from the 'Shapes of Grief' PodcastThis week Liz Fiedler sits down with Liz Gleeson of the Shapes of Grief Podcast. As a grief therapist, Gleeson explores meaningful conversations with everyday people about their experience of loss and how they navigated the grieving process. Normalizing grief and helping people to feel a little less alone. This week the two Liz's explore the topics of bereavement, training the right people to help, and what choices we make as grieving people to move forward. Shapes of Grief Podcast: https://shapesofgrief.com/podcast/Grief Training: https://shapesofgrief.com/grief-training-course/
2024-03-0853 minBloom and Grow with Liz FiedlerLet’s Talk About (gasp) Life Insurance with Tony Hoaglund (Part 3 of 3)In this episode, Liz sits down with one of her late husband’s best friends Tony Hoaglund to talk about the very awkward and taboo subject of life insurance. We know it’s never fun to talk about the “what ifs” but the fact is, 100% of people die. When Liz called Tony and asked what he thought of this idea, they both agreed Josh would be not only supportive, but encouraging of bringing up this tough topic.If this episode gives even one person the motivation to insure themselves to continue caring for those they love in...
2024-02-2931 minBloom and Grow with Liz FiedlerLet’s Talk About (gasp) Life Insurance with Tony Hoaglund (Part 2 of 3)In this episode, Liz sits down with one of her late husband’s best friends Tony Hoaglund to talk about the very awkward and taboo subject of life insurance. We know it’s never fun to talk about the “what ifs” but the fact is, 100% of people die. When Liz called Tony and asked what he thought of this idea, they both agreed Josh would be not only supportive, but encouraging of bringing up this tough topic.If this episode gives even one person the motivation to insure themselves to continue caring for those they love in...
2024-02-2334 minBloom and Grow with Liz FiedlerLet’s Talk About (gasp) Life Insurance with Tony Hoaglund (Part 1 of 3)In this episode, Liz sits down with one of her late husband’s best friends Tony Hoaglund to talk about the very awkward and taboo subject of life insurance. We know it’s never fun to talk about the “what ifs” but the fact is, 100% of people die. When Liz called Tony and asked what he thought of this idea, they both agreed Josh would be not only supportive, but encouraging of bringing up this tough topic.If this episode gives even one person the motivation to insure themselves to continue caring for those they love in...
2024-02-1532 minBloom and Grow with Liz FiedlerA community to help heal. Interview with Amanda Catnley, founder of She Still RisesWhen my husband first passed away, I found myself looking for a source of comfort with those I can relate to. While I loved the idea of formal support groups, a newly widowed mom doesn't always have the time or resource to devote to attending something formal. Sometimes the hours of comfort are found from scrolling an instagram feed and finding something relatable. To me, Amanda's account "She Still Rises" does that.Find Amanda on Instagram: https://www.instagram.com/she_still_rises/Here on the Bloom & Grow with Liz Fiedler Podcast, we...
2024-02-0936 minRooted AgritourismWomen in Blue Jeans Conference Feb 23 & 24 in Mitchell SDIn this bonus episode, our host, Liz Fiedler sits down with Erin Amick, a distinguished board member of the Women In Blue Jeans Conference. Liz will be the the keynote speaker for the event, and there are a lot of breakout session options.Held in the heart of Mitchell, SD, the Women In Blue Jeans Conference is a unique event that brings together women with a passion for agriculture. Liz and Erin dive into an engaging conversation about the conference, discussing the wide array of topics and learning opportunities it offers. From modern farming techniques to leadership...
2024-01-2629 minRooted AgritourismUsing Cover Crops in Flower Farming with Cover Crop ColinIn this episode, we're thrilled to have the esteemed Agronomist, Cover Crop Colin, join us for an insightful discussion on the pivotal role of cover crops in flower farming. Cover Crop Colin, renowned for his expertise in sustainable agriculture, delves into the basic definitions and vital importance of cover crops, illuminating how they can be a game-changer for your flower farm.Tune in as Colin shares his recommendations for the best annual and long-term cover crop options specifically tailored to flower farming. Whether you're a seasoned flower farmer or just starting, this episode is packed with practical...
2024-01-2235 minRooted AgritourismFlower Farmer meets Florist with Jeni BechtOur wholesale order form: https://sunnymarymeadow.com/special-requests/wholesale-diy/*A detailed PDF of what we grow/our weekly offerings will be emailed if you fill out the form.The Floral Hustle: https://www.thefloralhustle.com/Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout
2024-01-0942 minRooted AgritourismLiz’s interview on the “It Matters” show in November 2023Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkoutSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout
2024-01-0118 minRooted AgritourismMerry Christmas - A replay of a 2020 interview Josh and Liz did with Kelly CordesIn this week’s episode, we have a replay of an interview Josh (my late husband) and I did with a local radio station in August 2020. So much has changed since then, but listening to this brings us peace & comfort knowing how happy he was in the last months of his life. We hope you and your family have a Merry Christmas — from our farm to yours. Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www...
2023-12-2521 minRooted AgritourismMy experience sharing our farm story on Land of 10,000 Stories.Link to the video segment: https://www.kare11.com/article/news/local/land-of-10000-stories/one-day-after-husbands-funeral-she-learned-she-was-pregnant-flowers-helped-her-carry-on/89-705168f2-a1ab-4f3b-b63b-f38086d9cfa8Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkoutSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout
2023-12-1840 minRooted AgritourismCut Flower Crop Planner & Journal by Liz FiedlerIn this episode, I go through page by page (and step by step) of the new Cut Flower Crop Planner and Journal I published to help hobby growers and flower farmers to plan, take notes, and reflect on their crop. Even if you don't plan to buy the journal, I hope you can still pick up some valuable tips and tricks you can implement!this is so much more than just a planner and journal! Broken into stages that overlap, you will be planning before your season starts, implementing your plans, taking notes in your business season...
2023-12-1534 minRooted AgritourismProductivity TipsJoin our podcast Facebook Group: https://m.facebook.com/groups/888196709178852/?ref=shareLinks to the books mentioned in the episode:Eat That Frog: https://amzn.to/3NjhHZKTranquility by Tuesday: https://amzn.to/3Ni2gkL168 Hours: https://amzn.to/3NnntK9I Know How She Does It: https://amzn.to/3t3Os6DDeep Work: https://amzn.to/46MWzlKWho Not How: https://amzn.to/46RB0jZ10X is Easier Than 2X: https://amzn.to/3taRzcMSubscribe to our new Bloom & Grow...
2023-12-1130 minBloom and Grow with Liz FiedlerEarn the Gift with Ty Eschenbaum In this special Bloom & Grow episode, we sit down with Ty Eschenbaum and discuss the work of the nonprofit he founded, The Ty Eschenbaum Foundation.For more information about his foundation and the Earn the Gift Gala:https://www.tyefoundation.org/earn-the-gift-galawww.instagram.com/tyeschenbaumfoundation/To subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cThis will be the final Bloom & Grow installment of the Sunny Mary Meadow Podcast as Bloom and Grow...
2023-12-0538 minRooted AgritourismBuilding a High Tunnel Pt. 2 (feat. Flower Farmer Fiance)In Part 2 of High Tunnel building, we talk about putting on the end walls and extending our cut flower farming season by adequately ventilating and keeping it the right temperatures through our Zone 4B MN winters. We talk dutch doors, zipper ends, and tips to keep it simple. Thanks!Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkoutSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers...
2023-12-0423 minRooted AgritourismBuilding a High Tunnel Pt. 1 (feat. Flower Farmer Fiance)In part one of this two part episode, we walk you through some tips of actually building our high tunnel. We have now built two, and use them for season extension in growing cut flowers.Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cFlower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkoutSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout
2023-11-2837 min
Rooted AgritourismB&G: Earn the Gift with Ty Eschenbaum In this special Bloom & Grow episode, we sit down with Ty Eschenbaum and discuss the work of the nonprofit he founded, The Ty Eschenbaum Foundation.For more information about his foundation and the Earn the Gift Gala:https://www.tyefoundation.org/earn-the-gift-galawww.instagram.com/tyeschenbaumfoundation/To subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479cThis will be the final Bloom & Grow installment of the Sunny Mary Meadow Podcast as Bloom and Grow...
2023-11-2238 minBloom and Grow with Liz FiedlerWelcome to Bloom & GrowWelcome to the Bloom & Grow podcast where we share stories of those who have grown through grief and break down barriers that isolate us in those challenging parts of our lives. We know that time doesn’t heal, but intention does. There isn’t a before and after in grief, but we grow through it – many days more difficult than others. People often don’t know what to say to a young widow, and talking about grief makes people uncomfortable.The weight of grief doesn’t get any lighter, but we can get better at carrying it.This...
2023-11-2107 min
Rooted AgritourismPPP: Instagram Basics for Your Small BusinessThis bonus episode is the audio recording of a live webinar hosted by Liz (Sunny Mary Meadow Coaching) and Abbey (Abbey Graves Productions) on the topic of Instagram Basics for your BusinessFollow along on the presentation: https://www.sunnymarymeadowcoaching.com/social-media-webinar-documents 30 Day "Done for You" Social Media Plan:https://www.sunnymarymeadowcoaching.com/offers/bmWrQDcy/checkoutSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkoutPeddling
2023-11-1032 min
Rooted AgritourismPPP: What Does a Full-Time Flower Farmer Do in the Off-Season? This bonus episode is the audio recording of a live webinar hosted by Liz (Sunny Mary Meadow Coaching) on what full-time flower farmers do in the off-season.Sunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkoutPeddling Perishable Products: https://www.sunnymarymeadowcoaching.com/offers/nzQtGUug/checkout
2023-10-2628 min
Rooted AgritourismPPP: Social Media Basics for Your Small BusinessThis bonus episode is the audio recording of a live webinar hosted by Liz (Sunny Mary Meadow Coaching) and Abbey (Abbey Graves Productions) on the topic of social media basics for small businesses.Follow along on the presentation: https://www.sunnymarymeadowcoaching.com/social-media-webinar-documentsSunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkoutPeddling Perishable Products: https://www.sunnymarymeadowcoaching.com/offers/nzQtGUug/checkout
2023-10-1833 min
Rooted AgritourismB&G: The story behind naming our farm Sunny Mary MeadowOur farm was named Sunny Mary Meadow in memory of Mary Fiedler. It thrives in honor of Josh Fiedler.When I first met my late husband, it was about 18 months since since his mom had passed away. Around the 2 year mark, I noticed a shift in him. He would get upset about anything related to her, and had unrealistic expectations of traditions he insisted we kept alive in order to maintain her memory. I didn't understand it. I didn't see how it was possible to "be fine" and then suddenly seem to start grieving.I...
2023-03-2611 min