Shows
Stay StarryEyedDemocratizing Creative Content with Liz Giorgi (Soona)You can’t scale a brand today without scaling content.Yet, most companies are still using outdated systems, fragmented teams, and expensive models that weren’t built for the modern marketplace.Liz Giorgi is the co-founder and CEO of soona, the all-in-one creative platform to make, manage, and optimize high-quality photo and video content across channels.She shares how she replaced expensive, disjointed production workflows with an on-demand, tech-enabled creative platform designed for modern ecommerce.Liz also dives into AI ethics, creative leadership, and why founders must think like community builders, not...
2026-02-121h 01
AI for Founders with Ryan EstesScaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AI🎙️ AI for Founders – Featuring Liz Giorgi of soona.coEpisode Title: Scaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AIHost: Ryan EstesGuest: Liz Giorgi, Co-Founder & CEO of soona.co📌 Episode SummaryIn this episode, Ryan speaks with Liz Giorgi, founder of soona.co, a visual content creation platform for e-commerce brands. Liz shares how she bootstrapped the MVP, raised $56M over four rounds, and built a platform serving over 25,000 brands.They explore how AI tools are helping marketers save time, how sacred creative r...
2025-04-2228 min
Becoming Work Optional#021 - Liz Giorgi on Building a Business That Gave Her Financial Freedom in Her 30’sIn this episode of Becoming Work Optional, Matt and Rachael interview Liz Giorgi, Emmy Award winner and CEO of Soona, discussing her entrepreneurial journey, emphasizing the importance of financial planning, resilience, and storytelling in business. She shared insights from her experiences with her first company, Mighteor, and the creation of Soona, highlighting the impact of providing affordable, professional content for brands. Liz also stressed the significance of setting personal finance goals and the value of celebrating successes along the way.Key Points Discussed:Entrepreneurship is difficult but can lead to significant financial freedom and...
2024-10-161h 08
The Dropship Unlocked PodcastCreate Winning Content For Ecommerce With Liz Giorgi (Episode 74)👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep74-create-winning-content-liz-giorgiUse code TREND10 and start generating UGC for free ➡️ https://soona.co/ugc🗣In this episode of the Dropship Unlocked Podcast, we welcome Liz Giorgi, founder of Soona, a platform revolutionising how brands create and manage professional and user-generated content. Liz shares her journey, insights on the importance of high-quality content in e-commerce, and strategies for leveraging user-generated content to boost sales and engagement.👉 Prefer to watch this on Youtube? Ch...
2024-07-0454 min
VC Minute201. It's Supposed To Be Hard feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. "Knowing that it is supposed to be hard is oddly freeing because it kind of alleviates that feeling of, oh, so and so makes it look so easy."About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants t...
2024-03-1503 min
VC Minute200. Fundraise Process feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. The best fundraisers run a process. It's no surprise that Liz has a rigorous for building and executing her fundraise. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions for s...
2024-03-1403 min
VC Minute199. The Deck Stands Alone feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. Your pitch deck should be able to tell the story without voiceover. VCs are going to send it around externally and internally at a fund. Everyone needs to understand it without you presenting it. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced...
2024-03-1301 min
VC Minute198. Master Three Pitches feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. To grow your skill in fundraising, master these three pitches: elevator pitch, the hero story, and your fit in greater market. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions...
2024-03-1201 min
VC Minute197. Fundraising Is A Core Skill feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. Liz believes that fundraising is not "on your to do list" but a core skill of a startup CEO, a deeply integrated part of your job. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your...
2024-03-1103 min
VC Minute195. Not ABF. Instead, Always Be Cheerleading feat. Liz Giorgi, CEO & Co-Founder of SoonaText your thoughts directly to Rich. Last episode on ABF. I promise. Maybe. But we're definitely missing the founder perspective on this one, which is why I was glad to have Liz Giorgi's input. About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions for short and long-term success. Transform your financial approach affordably with AVL, supporting companies coast to...
2024-03-0702 min
Wild Business Growth#276: Liz Giorgi – Virtual Product Photography, Co-Founder of soona Liz Giorgi, the Co-Founder and CEO of soona, joins the show to share her journey from producing for BTN (Big Ten Network) to making product photoshoots better than ever. Hear how to keep your pricing simple, keep your customers happy, quickly decide what to post on social media, how YouTube has changed over the years, and how Liz has changed as a business owner since becoming a mother. Connect with Liz at soona.co and on social media @LizGiorgi
2024-02-2841 min
Wild Business GrowthLiz Giorgi – Virtual Product Photography, Co-Founder of soonaLiz Giorgi, the Co-Founder and CEO of soona, joins the show to share her journey from producing for BTN (Big Ten Network) to making product photoshoots better than ever. Hear how to keep your pricing simple, keep your customers happy, quickly decide what to post on social media, how YouTube has changed over the years, and how Liz has changed as a business owner since becoming a mother. Connect with Liz at soona.co and on social media @LizGiorgi
2024-02-2841 min
add to cartBest Moments of Season 2Join the party as we wrap up season 2 of Add to Cart hosted by soona’s CEO & co-founder Liz Giorgi! This episode is all about celebrating creativity in commerce! we're gonna spill the tea on the best founder stories, market research, UGC and community content, photo and video content, and give you all the tips/strategies for selling on Amazon. It's packed with inspo and valuable insights so don't even think about missing it!
2023-12-1813 min
add to cartKristen Langenfeld: GoodBuy GearJoin Liz Giorgi and the incredible Kristin Langenfeld — CEO and Co-founder of GoodBuy Gear on our new episode of Add To Cart. GoodBuy Gear is revolutionizing the world of baby & kid gear. Making it sustainable and accessible for everyone. This episode is a must-listen for anyone passionate about the planet and parenting! Tune in now for an exhilarating journey! 🌍👶🛒💥
2023-10-2318 min
add to cartAmanda Stefan: JAWAJoin us on an epic gaming adventure on the next episode of "Add to Cart" hosted by Liz Giorgi! 🛒 She's teaming up with Amanda Stefan the CEO and co-founder of JAWA — the ultimate marketplace for gamers to score sweet gear. they started from a humble Discord gathering intel from the gaming community and now they're taking the gaming world by storm! Get ready for an episode packed with unique marketing. sales. and growth strategy! 🎮🔥
2023-09-2515 min
add to cartAlex Ryden: Guest HouseThis month’s episode of Add to Cart features Alex Ryden - CEO and founder of Guest House. In this episode Liz Giorgi & Alex Ryden discuss the secret to effortless home staging and furnishing with Guest House's super user-friendly online platform and expert design team while diving into fascinating topics like consumer behavior, digital marketing strategies, and the latest trends in online retail. 🏠✨ Get ready for an episode packed with valuable insights and inspiration ! 🛒
2023-08-2215 min
add to cartMegan Henken: MyUTIIn this episode of Add To Cart, we chat with Megan Henken, founder of MyUTI, a platform that offers quick and affordable at-home UTI testing. Megan's here to break the pee-stigma and give us the 411 on all things UTI. We also discuss how MyUTI is bringing solutions to women's health and empowering them to take charge of their well-being. It's an episode that's sure to leave you feeling flush with knowledge!
2023-07-2415 min
From Start to ScaleSeason 1 Wrap Up & Thank youIt is a wrap. Season 1 is in the books. Thank you all for listening and being a part of this amazing journey. I love receiving all the emails and DMs about episodes that resonated or you learned something in. Keep them comingThank you to my guests:Jim FranklinRami EssaidJen HendersonKyle YorkJen SaxtonAdam BurrowsCarrie KerpenPeter CowenSam EttusGabe CooperDavid CohenTom Coburn...
2023-07-0702 min
DTC POD: How The Best Brands Are Built#282 - Liz Giorgi - The Future of Content For Consumer BrandsOn this episode of DTC POD Liz Giorgia joins Blaine & Ramon to cover all things content as well as the big news of Trend's acquisition by soona. We cover how shopping will become integrated into all aspects of the internet, the diverse landscape of content like user-generated content, reviews, product photography, custom content, and more. We chat about how to build a great business, aligning incentives, Liz's entrepreneurial journey, the growth of soona, and how AI will fold into the product photography and content landscape.We cover:1. Ecommerce content creation and distribution2...
2023-07-0653 min
add to cartOrion Brown: Black Travel BoxIn this episode of Add To Cart, Liz Giorgi talks to Orion Brown, the founder of The Black Travel Box, a beauty brand that creates travel-sized products specifically for people of color. They discuss how the brand started, the importance of representation in the beauty industry, and how The Black Travel Box is making travel easier and more inclusive for people of color.
2023-06-2216 minFrom Start to ScalePartnerships w/ Wix, Shopify & Squarespace, Inbound growth, & social proof with Liz Giorgi, cofounder and CEO of soonaThis episode of the From Start to Scale podcast features Liz Giorgi, cofounder and CEO of Soona. Liz and I dive through the scaling of soona from initial product market fit and her knowing she found it to growing to thousands and thousands of customers & generating partnerships with Shopify, Wix, Squarespace, and more. With over $50M in funding and amazing growth, Liz shares bets she made that worked and didn’t that influence the growth of soona. She drops tip after tip throughout the entire conversation. EnjoyLiz’s bio:Liz Giorgi is the cofounder and...
2023-06-081h 00
add to cartRob Gregg: Gales .This month’s episode features Gales CEO, Rob Gregg, and how he pivoted from men’s dress shoes to becoming the number one seller in a brand new category, PPE footwear for medical professionals! Rob discusses how much feedback he takes from clientele and medical professionals to improve their product, their buy one give one mission, Amazon hacks, and the company’s future with their version 2 shoes! Tune into the full conversation to learn more about Gales mission to make the best shoes for standing!
2023-05-2220 min
Dog Whistle BrandingCreating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona StudiosToday on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about Soona, is not only do they offer fresh and affordable photo and video content, but due to the thousands of brands they're currently working with, they have data and insights on best practices for sales and website conversion, which Liz and I disc...
2023-04-2637 min
add to cartHavenly: Lee Mayer On this episode of add to cart, Liz meets with a friend of the show Lee Meyers, CEO of Havenly, a leading online interior design and furniture company. Lee shares insights into how Havenly tests images to make data-driven decisions, their innovative style quiz, and how they got partnered with Reese Witherspoon's book club! tune into the episode now! check out Havenly: https://havenly.com/ book now: https://soona.co/
2023-04-2517 min
add to cartQuinn Snacks: Kristy Lewis Welcome to the latest episode of Add To Cart, hosted by Liz Giorgi. In this episode, Liz speaks with Kristy Lewis, CEO and founder of Quinn Snacks, a snack company that reinvents classic snacks using real, intentionally sourced ingredients. Kristy discusses her journey of creating healthier snacks in her kitchen, working trade shows, putting products on Amazon, and balancing work and motherhood. With a mission to shake up the food industry, Quinn Snacks' dedication to creating delicious snacks using real ingredients is sure to inspire listeners. Tune in now to learn more!
2023-03-2215 min
add to cartBest of 2022 On this last episode of 2022 we take a look back at some of our favorite moments and pieces of advice from our guests. This years panel of guests round up the year with insight surrounding UGC, community, creative decisions, and business advice for new entrepreneurs. Thanks for tuning in!
2022-12-2113 min
Invest In Her with Catherine GrayEp. 314 Raising a Multi-Million Dollar Series B, with Liz Giorgi, Founder of SoonaInvest In Her host Catherine Gray talks with Liz Giorgi who is a media entrepreneur and Emmy-award winner. She is currently working as the co-founder and CEO of soona, a revolutionary virtual photoshoot platform providing the fastest and most affordable way to create professional content online. She's a passionate advocate for women in business and created the Candor Clause to promote equity in business for women. A second time founder, her first business, Mighteor, was acquired by Standard.tv. You can follow her online @lizgiorgi And today…the Girls Just Wanna Have Funds movie grassroots fun...
2022-11-2325 min
add to cartHalfdays: Ariana Ferwerda On this month’s episode Liz is joined by Arianna Ferwerda, co-founder and CEO of Halfdays to discuss the creative and unique challenges faced in the outdoor apparel industry.
2022-11-2216 min
add to cartTea Drops: Sashee ChandranLiz talks with founder and CEO Sashee Chandran of Tea Drops. Sashee’s unique patent for bagless loose leaf teas came to market in 2015 with a simple low-waste solution to the otherwise inconvenient multi-stepped process of brewing tea while at work. Since her founder journey, Tea Drops has reached massive customer and critical acclaim going on to be featured on The New York Times, Forbes, and Oprah Magazine. Tune in to hear Sashee’s insight on the state of retail vs DTC, creative marketing, and collaborating with the Hello Kitty brand.
2022-10-2419 min
Evolution StoriesEvolved E-Commerce Photo + Video ProductionToday on Evolution Stories (previously Embracing Evolution) we are joined by Soona’s Co-Founder and CEO, Liz Giorgi. She and her business partner Hayley Anderson have completely evolved photo and video production for small businesses. Soona is the world’s first virtual e-comm production studio with locations in Denver, Minneapolis, Austin, Seattle and most recently, Los Angeles. Soona’s goal is to make the internet a more beautiful place by making creativity and content creation accessible to everyone - regardless of what stage of their business founders are in. Liz will be sharing where her personal...
2022-09-3036 min
add to cartArtisan Tropic: Juan NiñoLiz chats with Juan Niño, a former pro soccer player now turned marketing content creator for his family’s snack company, Artisan Tropic. Juan showcases the main product, plantain and cassava strips, through sincerity, visual storytelling, and education. Listen in for insights on working as a team with family, going vertical from production to distribution, and producing a unique snack in a saturated market.
2022-09-2221 min
add to cartShinesty: Jens Nicolaysenep. 06: In this month’s episode Liz sits with Jens Nicolaysen of Shinesty, a DTC company that specializes in humor themed apparel. After trying to figure out ultimately what the company’s mission could become the team behind the brand landed on one key: to force the world to take itself less seriously. Listen in on how Jen and his cofounder used marketing, visuals, and comedy to make one of the most out there and successful garment brands to date.
2022-08-2214 min
Centre for European ReformCER podcast: The Tory leadership contest and what it means for EuropeIn this week’s CER podcast, Isabel Hardman, assistant editor of The Spectator, joins our director, Charles Grant. They consider the UK Conservative party leadership contest, where party members have to choose between Rishi Sunak, the former chancellor, and Liz Truss, the foreign secretary.
Charles and Isabel consider how each candidate’s government experience has shaped their stances on key issues, and examine what the outcome of the election could mean for Britain’s relationship with the EU and its place in the world.
Produced by Rosie Giorgi
Music by Edward Hipkins
2022-08-1023 min
add to cartLast Gameboard: Shail MehtaLiz chats with CEO and co-founder Shail Mehta of Last Gameboard. Shail gives her insight on how she has navigated the e-commerce, tech, and gaming industries all while living through a global pandemic. From working at her family’s shop to funding her first product via Kickstarter, Shail’s determination and passion led her to build a product with tabletop gamers such as herself at the forefront.
2022-07-2700 min
Give FirstESG Takeover: Soona CEO and UN PRI Head of Private Equity on How to Engage with InvestorsIn this second ESG takeover episode, Dr. Mairi-Jane Fox, who helps lead ESG at Techstars, talks with Soona CEO and Co-Founder Liz Giorgi and UN-sponsored Principles for Responsible Investment Head of Private Equity Peter Dunbar about different aspects of engaging with investors, including investor diligence, transparent conversations, and discussing ESG practices.First, Liz Giorgi explains the development of the candor clause, and how it benefits startup founders regardless of their identity. The candor clause helps facilitate open, honest conversations about investors' practices, and ultimately allows founders to make informed decisions about who they are taking money from.
2022-07-2026 min
Startup to StorefrontSoona - Liz GiorgiPicture this, you’re looking to launch a Shopify store for your new product. You sign onto Shopify to set things up, only to realize you have a huge problem you have 0 photos. That’s where Soona comes in. Instead of having to do it yourself, Soona takes the stress away. You ship your products to their studio, you join a remote video call, and you only have to buy the assets you like. Photos, videos, and gifs. They’ve got you covered. In today’s episode we are talking with Liz Giorgi, the co-founder of Soona about how they hav...
2022-07-1231 min
add to cartPepper: Jaclyn FuIn this episode Liz is joined by Jaclyn Fu, co-founder and CEO of Pepper, to talk bras, body positivity, and how to create a community for those under represented. After struggling to find a bra that actually fit Jaclyn set out to solve an issue that was otherwise being ignored. After a few prototypes, a seamless messaging strategy, and a successful Kickstarter campaign, Pepper has since become a predominant player in the lingerie industry with interest in tackling new categories. Check out the episode for the full story!
2022-06-2216 min
add to cartSaltbox: Maxwell BonnieLiz chats with co-founder Maxwell Bonnie of Saltbox about his role in turning confusing warehouse logistics into a hybrid co-working space that supports e-commerce entrepreneurs scale their business. Beyond simply looking to solve one problem in the market, he also gives insight on future political aspirations he has down the line. Listen in on what Maxwell and his team take into consideration when crafting a smooth human experience to solve what most small-mid sized business owners consider to be a massive pain point.
2022-05-2312 min
DealMakers: Entrepreneur | Startups | Venture CapitalLiz Giorgi On Selling Her Las Startup And Raising $51 Million To Help You Create Content That SellsLiz Giorgi got her feet wet bootstrapping her first company. After getting that business acquired she has gone on to launch a fast-growing venture-backed startup that has already raised tens of millions of dollars. Her latest company, Soona has attracted investment from top-tier financiers like Bain Capital Ventures, Union Square Ventures, Square Ventures, and Matchstick Ventures.
2022-05-1233 min
add to cartoVertone: Liora DudarLiz discusses transparency and inclusivity of both product and marketing with Liora Dudar. Liora and her co-founder Maegan set out on a mission to make color-depositing hair products that don't damage hair. Since 2014 the two have made tremendous strides at not only promoting healthy hair worldwide but by challenging traditional beauty standards through their brand's elegant social media content. check out overtone: https://overtone.co/ create quality content today at: https://soona.co/
2022-04-2712 min
My Biggest LessonLiz Giorgi: Who You Do Things With is Almost More Important Than What You’re DoingHosts Adam and Chris chat with Liz Giorgi, an Emmy-Award Winner and Founder/CEO of soona, a revolutionary virtual photoshoot platform providing the fastest and most affordable way to create professional content online. Range Ventures were early investors of soona, making this an extra special episode and lesson.Check out more about what we're up to at Range.vc Connect with Adam and Chris and the Range VC team on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-03-3125 min
add to cartSheets & Giggles: Colin McIntoshLiz sits with Colin to discuss his unique strategy of differentiating Sheets & Giggles from the already competitive playing field within the bedding textile industry. After being let go from his previous company Colin decided to enter a whole new market with a focus centered around sustainability and humor. After a successful Indiegogo launch, a growing catalog of eco-friendly products, and a few funny conceptual photoshoots at soona Colin became the number one seller of bedsheets on Amazon.
2022-03-2217 min
Passage to Profit Show - Road to EntrepreneurshipDevelop a Successful Business Promise for Your Clients with Pete Mohr, 02-27-2022This episode of the Passage to Profit show features Pete Mohr from the Simplifying Entrepreneurship podcast and Business Made Simple, Taryn Abrams from Empower Behavioral Services and Liz Giorgi from soona.
Pete Mohr is the host of the Simplifying Entrepreneurship podcast and a Business Made Simple Certified coach. Pete has owned and operated businesses in service, trades and retail and has operated franchise and independent businesses. Currently, he owns footwear stores called Shoetopia in Ontario. As a former business broker, Pete helped people buy and sell businesses and now uses that background in helping business ow...
2022-02-2853 min
Practical PivotsPeople-First and Values-Driven: How Brands like Wistia, Goodr, and Animalz are Getting It RightRachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.
2022-01-0529 min
The Thinking Project#160 - Liz Giorgi | How To Lead In A Start UpLiz Giorgi is a serial entrepreneur and Emmy-award winner. She is the CEO and Co-Founder of Soona, the same-day photo and video studio designed to help brands get professional content for less than the price of stock photos.
Soona comes after the acquisition of Mightor, Liz's first company! We had an amazing conversation about business and women in the workforce.
Make sure you check out Soona for your business photo needs on their website! Tune in and make sure you follow Liz on Twitter!
Check out Monarch Social for all your digital marketing ne...
2021-11-0554 min
The Multiplier EffectLiz Giorgi — How Liz built an 81% diverse team while hiring 50+ people in 2 yearsToday on the show, Scott Miller, Managing Director of Endeavor Colorado sits down with Liz Giorgi, co-founder, and CEO of soona to discuss implementable strategies to prioritize diversity throughout the hiring process, and how a diverse workforce is not just a social obligation, but also a real advantage in the scaling of a business. After the successful acquisition of their first business, Mighteor, Liz and co-founder Hayley Anderson founded soona to combat the ever-growing demand for professional media for the e-commerce ecosystem. In 2019, soona was offering streamlined photo and video shoots with the promise of high-quality content in just 24...
2021-09-0323 min
Startup To Scale3. Create Standout Content with Liz Giorgi of SoonaI talk with Liz Giorgi of Soona on new trends in content creation, how to stand out on Instagram, and why using models helps your brand stand out.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and...
2021-08-2912 min
Small Business DigestSmall Business Digest - Liz Giorgi & Dr. Randall BellDr. Randall Bell, widely considered the world’s top authority in the field of post-traumatic thriving, to help your audience understand that there is light after hardship — an important message considering current traumatic events.Liz Giorgi, CEO and co-founder of soon a content creation engine transforming the way brands shoot quality visuals for ecommerce and marketing. If it’s of interest, Liz can speak to what SMBs need to know when it comes to their content play, including:Understanding and incorporating today’s biggest branding trends (e.g. the shift towards product-on-environment instead of product-on-white);Tips for fost...
2021-05-3100 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionFeeding The Content Treadmill: Why Shopify Brands Need To Prioritize Their Content StrategyToday’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Liz Giorgi the Co-Founder & CEO of So...
2021-05-2940 min
The Riderflex Podcast: Inspiring & HiringRiderflex Podcast - Guest Interview #158 - Liz Giorgi"Living Out Loud" - Liz Giorgi, CEO & Co-Founder at soona | Riderflex Podcast | ~So much of what we learn in our early life is about following the rules and making people feel comfortable. But the moments that matter and the moments we learn from is when we've been kicked to our knees and you find something deep inside. Knowing that you can live out loud and share what's hard as much you share what's good is the moment you breakthrough.
soona provides professional photo and video creation with a 24 hour turnaround. Here’s how it work...
2021-04-1333 min
The Next Big ThingMeet Liz Giorgi, CEO of The World’s First Fast Casual Content Studio SoonaMost of us have visited one of the many now popular fast casual restaurants and enjoyed the great quality and affordable food ready in a short amount of time. For Sam, her first Chipotle trip is still a great memory, and she was curious and excited to find out that Liz Giorgi was replicating that model and applying it to content creation. Liz joins the show to talk about Soona Studios and how they are changing the game on content delivery, photoshoots, and creative content delivery time. Liz shares how she and her creative soul partner Hayley came up with...
2021-03-2446 min
In the Room w/ Todd MarksberryE55: Liz Giorgi - CEO & Co-Founder of soonaOn the newest episode of "In the Room w/ Todd Marksberry", this week's guest is Liz Giorgi, co-founder & CEO of Soona, a company centered on providing affordable custom marketing services in a world of stock photography and video. Todd and Liz chat about the good, the bad, and the magical in starting your own company, marketing, and the importance of taking the time to self-reflect and grow.The Leadership Corner (03:15 - 28:32): Todd and Liz discuss how Soona utilizes technology for its marketing, boosting creativity, and the difference between starting your own company and co-founding.The...
2021-01-1154 min
Forward Thinking Founders476 - Liz Giorgi (Soona) On Pioneering Fast Casual Content For The Internet AgeLiz is the cofounder and CEO of Soona. Soona provides pro photo and video shoots in 3 easy steps for Ecommerce brands.
★ Support this podcast ★
2020-12-1515 min
LEADING BRANDS® — Wavebreak Podcast[155] Crushing 2021 Creative With Liz Giorgi And SoonaIn today’s episode we’re joined by Liz Giorgi, CEO and Co-Founder of soona.We talk about timely topics like:- Effective treads for creative heading into 2021- Multi-channel marketing and what channels to focus on- Nailing creative ecommerce images and videoWe also dive into helpful topics like hiring, leading a team, running the books, and how to see the results you want.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6...
2020-11-3038 min
Leadmore PodcastCheerleading as Leadership with Liz GiorgiLiz Giorgi grew up wanting to be the next Barbara Walters. She ended up as a software CEO. Liz remembers being exposed to entrepreneurship from her grandfather, who ran a canoe outfitter in northern Minnesota, but never saw herself doing it. Today, Liz is the CEO of Soona, a fast casual content studio making waves in the photography and videography space. In this episode, Liz shares how they rebuilt Soona almost overnight during the pandemic, how business can be used for good, and how to know...
2020-10-2242 min
Nate2xs ForTheWxnners Podcast(INTERVIEW) EP.7 Co-Founder of Soona Liz Giorgi talks E-CommerceCo founder of new tech company Soona talk about how her groundbreaking photography app will change the game for online stores.
LINKS:
→ instagram.com/lizgiorgi
→ twitter.com/lizgiorgi
→ Website:Soona.co
→ instagram.com/nate2xs → twitter.com/nate2xs → forthewxnners.com
2020-10-1853 minPractical PivotsHow to Lead with Conviction and Embrace Controversy with Liz Giorgi#009: Elizabeth Giorgi is a true force. She won an Emmy at 25. She’s founded two companies. She’s unapologetic about using her voice and platform to tackle big, important issues like race and gender equity in business, and her current endeavor as the CEO of soona is reshaping what is possible for small businesses to do with video. Our conversation covered video marketing trends, like how to massively upgrade your own videos while on a budget, and more importantly, things like social justice and equity in the business realm because, as Liz says, “the business falls in line wi...
2020-07-0830 min
Joy Economics PodcastTaking a Stand (Part 2)If you tuned into Part 1 of our candid conversation with Elizabeth Giorgi then you learned that for her doing good business doesn’t just mean producing highly-converting content. It also means having the courage to take a stand. She’s done just that while fighting for gender and now racial equality. Tune into the second half of our conversation as we celebrate the resilience of small businesses and learn how Liz finds joy and the energy to keep pursuing what’s next.
2020-06-1900 minJoy Economics PodcastTaking a StandStarting a business is hard work. Staying in business is an even tougher proposition. Elizabeth (Liz) Giorgi has successfully managed to do both as the founder of two innovative production companies, soona and Mighteor. She is compassionate. She is brave. And she is an inspiring lesson on how to make moves in your business while having the courage to take a stand.
2020-06-1200 min
Industry AlchemistEpisode 27-Creating a Storyboard for Your BusinessWhat does it take to build a great business? What sort of leadership do prosperous companies have? How do you stay inspired and stay focused as an entrepreneur? Would it be better to offer more products/services or stay focused on providing the product/service that you do best? As an entrepreneur, these puzzling questions may flash through your mind from time to time. Liz Giorgi, Founder and CEO of both Mighteor and Soona, has contemplated those very questions herself and shares her wisdom on this episode of Industry Alchemist.
But first, before you listen, let’s give...
2020-06-1230 min
Driven by DCKAP4. Mastering Product Photography and Product Video (with Emmy-Award Winner Liz Giorgi)Liz is an Emmy-Award winner, and the Co-Founder and CEO of Soona, the same day photo, and video production studio. While Soona was just recently launched this past year, Mighteor is her first entrepreneurial venture, one of the world’s first internet...
2020-05-0133 min
By All MeansEpisode 7 - Soona and Mighteor Founder/CEO Liz GiorgiLiz Giorgi founded Mighteor, one of the first video production companies focused on creating content for the Internet. With clients including Facebook and the NFL, Mighteor has helped businesses achieve more than 500 million organic views and receive international attention. Now, the Emmy award winning Giorgi is launching a second business called Soona—a same-day photo and video production studio. “It came from years of listening to our customers—whether it’s Facebook or a small liquor store, they all had this problem: they can’t scale content affordably or quickly…We took every idea we had about production turned it on its head...
2019-05-2259 min
The Pratfalls podcastLiz Giorgi | The Pratfalls PodcastElizabeth "Liz" Giorgi is the Founder and CEO of Mighteor, one of the world's first internet video production companies. She is an Emmy-winning director, writer and editor whose work has appeared on PBS, the New York Times, The Huffington Post, National Public Radio, Scientific American, Gawker, Wired, Forbes, Fast Company and many more. Liz also created and regularly writes at Being Geek Chic, a blog for "stylish geeks, sophisticated nerds and people who enjoy the musings of a complete dork."
In this conversation, Liz talks about her love of creating stories from a very young age and...
2016-02-0159 minUsing Social Media to Build Your Online PresenceHost, Trena Bolden Fields welcomes Liz Giorgi to discuss ways actors can build their social media presence.
Liz Giorgi is a writer and filmmaker from Minneapolis. She was nominated for a Webby and won an Emmy for Science of Watchmen, a documentary short about the physics in the comic book movie, Watchmen. She believes that writers and creators aren't just responsible for telling beautiful stories, but creating something that others want to read, watch and share. She blogs at beingeekchic.com and writers about the intersection of technology and design for Apartment Therapy.
2013-08-2100 min