Shows
Business Anchors172: 6 EPIC Places To Get Marketing Inspiration FromIn this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original.How will you apply these insights to spark creativity in your marketing? Tune in to find out!
2024-08-1530 minBusiness AnchorsKnowlton Nugget 71 - Box Bollen (E165)In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We...
2024-08-0807 minBusiness AnchorsKnowlton Nugget 70 - Northface's terrible reacitve marketing (E165)In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy. Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.Full episode - E165: Our...
2024-08-0104 minBusiness AnchorsKnowlton Nugget 69 - Key Lesson About Managing Risk (E165)In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model.To prevent future issues, they’ve diversified their income with more retainers and introduced a mix of full-time and freelance team members for flexibility.The takeaway? Manage risks by diversifying income and adopting flexible resource strategies.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
2024-07-2506 minBusiness AnchorsKnowlton Nugget 68 - Eat Some Frogs (E165)Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, only to find immense benefits once he finally did it.The takeaway? Stop delaying important tasks that will save you time and effort in the future.Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
2024-07-1802 minBusiness AnchorsKnowlton Nugget 67 - Dan's Foot Cheese On Toast (E165)Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast.Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories.Tune in for a good laugh and a reminder to always double-check your kitchen tools!Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
2024-07-1102 minBusiness AnchorsKnowlton Nugget 066 - Qualifying in sales (E161)Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time.Stop chasing every opportunity without knowing if you are the right solution for them, take your time to ask yourself important questions!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-2807 minBusiness AnchorsKnowlton Nugget 065 - The importance of relationships (E161)Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business.So stop rehearsing your lines at your next networking event and make real relationships!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-2105 minBusiness AnchorsKnowlton Nugget 064 - Communicating with clients (E161)Join Dan and Lloyd as they dish out some juicy insights about the importance of customer perception using the example of Cameo apples.Lloyd opens up about his past slip-ups in not effectively communicating their successes, turning his blunders into valuable lessons for your own business ventures. The key takeaway from this Nugget? Communicate! Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-1409 minBusiness AnchorsKnowlton Nugget 063 - Dans poor segway skills (E161)Lloyd doesn't hold back as he critiques Dan's segueing abilities and his tendency to interject with excited gasps. In short, this Nugget is just Dan receiving criticism from his brother or as Lloyd would call it 'brotherly love'.Have you noticed Dan doing this?Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-0104 minBusiness AnchorsKnowlton Nugget 062 - What's the most fun job in the world? Robbie Knox Answers (E145)Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. What do you think of this trade-off? Would you rather make money or find enjoyment at work? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-04-1605 minBusiness AnchorsKnowlton Nugget 061 - Is Duncan Bannatyne rubbish at sex? (E154)Lloyd shares a valuable insight about the dangers of comparing oneself to others, using humorous examples to drive the point home. By highlighting that people often showcase only their best aspects on social media, he encourages listeners to avoid comparing their entire lives to others' highlight reels. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
2024-04-0907 minBusiness AnchorsKnowlton Nugget 060 - Would you rather never be able to lie at work or never be able to eat at work? (E145)Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel professionally. As they talk it through, they reflect on how to stay true to themselves while handling the pressures of work.Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-04-0204 minBusiness AnchorsKnowlton Nugget 058 - Should we KILL AI now? Chris Kubby answers (E145)Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory measures needed to manage the impact of AI? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-03-2607 minBusiness AnchorsKnowlton Nugget 059 - How to be happy with 'Lloyd's Happiness Lifejackets' analogy (E154)Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges. By envisioning life's stressors as passengers that weigh down the boat, he emphasises the need for "life jackets" in the form of healthy habits like exercise, socialising, and personal development. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
2024-03-1908 minBusiness AnchorsKnowlton Nugget 057 - Lloyd ROASTS Dan...Hilarious! (E161)Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the importance of giving each other feedback to improve their podcast and all aspects of the business. Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-03-1404 minBusiness AnchorsKnowlton Nugget 055 - What can you do today to make you happier? (E154)Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood. This reflection sparks a conversation about how dreams change over time and emphasises the value of celebrating even the smallest successes in life.Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
2024-02-2904 minBusiness AnchorsKnowlton Nugget 054 - Would you rather earn £250K managing 100 employees OR £50K with 0 employees? (E145)Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-02-2207 minBusiness AnchorsUntitled EpisodeLloyd and I spill the beans on our business journey. In this episode, we share some hilarious mishaps, like a cheesy Christmas mix-up, and dive into the bumpy ride of 2023.We discuss some of our financial challenges and how we dodged the storm. Lloyd opens up about the stressed he faced from running a business, and we spill the beans on strategies that saved the day – from worst-case scenarios to smart cost-cutting.Join us for an insight into what we have learnt from running a business.
2024-01-1833 minBusiness AnchorsE165: Our Biggest F*ck Ups Of 2023 & What We LearntIn this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way.They delve into various financial challenges they faced and the strategies employed to navigate through these difficulties. Lloyd shares personal experiences about the stress of running a business, providing insights into the emotional challenges involved.Dan and Lloyd emphasise the importance of not overlooking data and embracing elements that can streamline life in the long term. By incorporating these considerations into their decision-making process, they've seen a positive impact on...
2024-01-1833 minBusiness AnchorsE164: The Perfect Morning Routine For Busy Marketers & Business OwnersIn this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical changes you can make to your morning routine that will make you happier, this is a must-listen. Prepare to belly laugh at some of the morning routines Lloyd has tested (wait until you hear about the kissing).Try Adobe Express (pod sponsor).
2023-12-2136 minBusiness AnchorsE163: The Unofficial Guide To 'Business Networking' (From Two Founders That Hate Networking)In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights. From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza. It's been a rollercoaster. Strap in & learn how Dan & Lloyd 'cracked the code' of business networking that doesn't make you want to claw your eyes out (and helps you grow your business & attract opportunities).Try Adobe Express (pod sponsor).
2023-11-2330 minBusiness AnchorsKnowlton Nugget 049 - Are we all addicted to alcohol? (E115)Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how recognising addiction can lead to a healthier perspective. Listen to the full episode (Episode 115: Having Breaks From Alcohol Can Change Your Life (An Honest Review)) to hear a thought-provoking discussion that might just make you rethink that next round. Cheers...
2023-11-0902 minBusiness AnchorsKnowlton Nugget 048 - Discover the secret sauce behind Knowlton's marketing success! (E043)Discover the secret sauce behind Knowlton's marketing success.Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products.Listen to the full episode to hear more about the secret sauce behind Knowlton's marketing success 'Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands'.
2023-10-1203 minBusiness AnchorsE161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last MonthJoin us this week as Dan & Lloyd share how we bagged £125K in new business last month! From the art of 'qualifying out' prospects with strategies borrowed from top sales books like MEDDICC by Andy Whyte and GAP SELLING by Keenan, to the surprising realisation that customer perception can sometimes matter more than actual results. We spill the beans on our own missteps and successes and highlight why ongoing, genuine relationship-building can be the golden key to unlocking major deals.Try Adobe Express (pod sponsor).
2023-09-2834 minBusiness AnchorsKnowlton Nugget 047 - #1 Secret To Discovering New Content Ideas on TikTok (E98)If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top of the latest trends and have success on TikTok listen to the full episode 'E98 How To Create 100+ TikTok Ideas In 15 Minutes'. Full episode: https://knowltonmarketing.co.uk/tiktok-ideas/
2023-09-1402 minBusiness AnchorsE160: The 5 Key Behaviours Of Top Performing MarketersIn today's episode, we're uncovering the secrets behind the behaviours of top-performing marketers. Ever wondered why some marketers get 10 times better results than others with the same amount of time and money? Lloyd and Dan reveal the five key behaviours that set the best apart from the rest: Efficient Communication, Clarity in Objectives, Empathy for the Target Market, Trust in the Team, and Embracing Managed Risk. Tune in for personal stories, expert tips, and actionable advice to transform your marketing game and enjoy outstanding results!Try Adobe Express (pod sponsor).
2023-08-3131 minBusiness AnchorsE159: Unleash Productivity: The Guide to Business Automation for Busy Marketers & FoundersIn today's episode, we're diving deep into the art of working smarter, not harder. Ever found yourself drowning in tasks, wishing there was a better way? Lloyd and Dan are here to share their personal journeys from chaos to streamlined efficiency. From the old-school magic of email rules and templates to the modern wonders of tools like Calendly, Loom, Zapier, and Notion. Plus, a game-changing bonus tool that will revolutionise your Zoom calls. Tune in for a treasure trove of actionable tips to supercharge your productivity and reclaim your time!Try Adobe Express (pod sponsor).
2023-08-1733 minBusiness AnchorsE158: 5 Essential Skills Every Founder Needs To Maximise ProfitsIn today's enlightening episode, we're diving headfirst into the essential skillsets founders should be equipped with to supercharge their profits. From the magic of emotional intelligence and data analytics to the art of storytelling and strategic networking. Lloyd and Dan share personal tales, expert tips, and book recommendations to level up these skills. Dive in for actionable insights to skyrocket your profitability! 🚀Try Adobe Express (pod sponsor).
2023-08-1035 minBusiness AnchorsE144: 5 Things Founders Miss When Growing Their BusinessOn today's episode we discuss the 5 things founders miss when growing their business. Learn how to plan your finances to reduce stress, take small steps towards improving your mental health, and prioritise personal and family time. Lloyd even shares the massive spreadsheet he's created to plan his finances until he's 99!Try Adobe Express (pod sponsor).
2023-05-0438 minBusiness Anchors139: Failing Upwards: How To Overcome 10 Common Founder Challenges (Part 2)Get ready for Part 2! If you're looking to overcome the most common challenges founders face, this is a must-listen. In the episode Dan & Lloyd break down the final 5 most common founder challenges & their experiences of overcoming them. This is jam-packed with interesting/funny stories.Try Adobe Express (pod sponsor).
2023-03-3032 minBusiness Anchors138: Failing Upwards: How To Overcome 10 Common Founder Challenges (Part 1)If you're looking to overcome the most common challenges founders face, this is a must-listen. In the episode Dan & Lloyd break down the 10 most common founder challenges & their experiences of overcoming them. This is jam-packed with interesting/funny stories.Try Adobe Express (pod sponsor).
2023-03-2337 minBusiness AnchorsE134: Marketing Bollocks Unpacked (5 Lies You’re Being Told)There is A LOT of BS in the Marketing world, it's the bloody wild west! Have no fear, Dan & Lloyd are here...to unpack the bollocks. In this episode, we break down 5 of the biggest lies you've been told. We laugh so much in this episode, it's a corker!Try Adobe Express (pod sponsor).
2023-02-2334 minBusiness AnchorsE132: The Secrets To Creating Overperforming Teams (Diary Of A CEO)Lloyd (Business Anchors Co-Host) went from miserably underperforming at school, to becoming Knowlton's uber-successful CEO (he'd hate me if he saw I'd written this muahahaha). He now leads a team of young Marketing creatives who have generated £Millions in trackable revenue for some of the world's leading brands. How the F did he do it? More importantly, what tips & insights does he have that will help you!? Well, this episode is full to the brim with actionable takeaways to help you turn your life around & create overperforming teams!Try Adobe Express (pod sponsor).
2023-02-0946 minBusiness AnchorsE128: The Book That Helped Me Overcome My AddictionLooking to learn from some of the life-changing books Lloyd read in 2022? From comedians' autobiographies to powerful self-development books there really is something for everyone in this episode. Discover the key takeaways from these incredible books & also tips to help you get more into reading this year!Try Adobe Express (pod sponsor)
2023-01-1237 minBusiness AnchorsE126: How To Achieve Your Wildest Goals In 2023 (Process Walkthrough)If you're looking for a practical process you can go through to set your goals for 2023, this episode is a must-listen! This is a slightly different episode to normal as Lloyd walks Dan through the goal-setting exercise LIVE. Listen along & go through the exercise yourself to ensure you're ready to achieve your wildest goals in 2023!Try Adobe Express (pod sponsor).
2022-12-2947 minBusiness AnchorsKnowlton Nugget 045 - How Vertical Content is Changing The Game (Ep 106)With every major platform adapting to vertical content, Dan and Lloyd are going to discuss the key benefits of changing with the times. You’ll hear about the ways that platforms are rewarding content creators for embracing the change, and the startling data from only a month of Knowlton taking a vertical first approach. For more on the benefits of vertical video, check out ‘E106: How & Why Every Marketer Should Implement A Vertical Video First Approach (Backed By Data)’.
2022-10-1703 minBusiness AnchorsKnowlton Nugget 043 – The Power Of Empathy-Based-Marketing (Ep 83)Understanding how to effectively use ‘empathy’ as a Marketing tool is vital if you’re looking to get the best results & stay ahead of your competitors (especially with the oncoming recession). Listen to this week’s Knowlton Nugget to find out how! If you’re interested in listening to the full episode that this clip came from, check out ‘E83: Paid Ads Are Dying (Everything you need to know)!’.
2022-10-0304 minBusiness AnchorsKnowlton Nugget 041 – How To Get 8+ Hours Of Quality Sleep Every Night (Ep 81)Want to improve your sleep? These tips will blow your mind. Lloyd is brilliant at sleeping (and not by accident). If you want to learn how he consistently gets 8+ hours of quality sleep, listen to this Knowlton Nugget. If you want to hear more healthy habit tips, go & listen to ‘E81: How To Start Healthy Habits That Make You Happier’.
2022-09-1905 minBusiness AnchorsKnowlton Nugget 038 – Our #1 Actionable Tip To Start Being More Successful Today (Ep 67)Do you want to be more successful? Of course you do. In this clip, Dan & Lloyd reflect on one of the main factors influencing their success to date. If you like what you hear & want to learn more actionable steps you can take to be more successful, go & listen to ‘E67: How To Be More Successful Starting Today (Actionable Advice)’.
2022-08-3003 minBusiness AnchorsE105: Your Top Business/Marketing Questions Answered (Q&A With Lloyd Knowlton)Want to discover how you can implement the ‘milking the top 10%’ strategy to attract more of your ideal clients? Wondering what business we would start right now if our #1 objective was to make money? Maybe you’d like to hear our suggestions for the first steps you can take to make your business more sustainable? This episode is jam-packed full of useful answers to interesting questions from you, the Business Anchors community. Enjoy!
2022-07-2826 minBusiness AnchorsE104: How To Be A Business Owner With A ConscienceDan’s away on paternity leave so we just have Lloyd Knowlton in your ears this week.“He’s rubbish anyway” - Lloyd Knowlton.In this episode, Lloyd shares his unique views on how to be a stress-free moral business owner. Impossible right? Wrong!Lloyd discusses his strategies of how "making yourself redundant" and spending your money in the right way can massively improve your mental state. Bring your tissues, he’ll have you questioning what truly makes you happy.Try Adobe Express (pod sponsor): adobe.ly/3dbnmcr
2022-07-2119 minBusiness AnchorsKnowlton Nugget 030 – How To Build Your Personal Brand On Linkedin (Ep 75)Linkedin is a vital tool for anyone trying to succeed in the business world, but sometimes it's made out to be more complicated than it needs to be. There are four key pillars to building your personal brand on LinkedIn that Dan and Lloyd discuss here. If you like what you hear & want to start your journey on LinkedIn, go & listen to ‘Episode 075 – The 5 Most Effective Marketing Strategies We’ve Ever Used'
2022-07-0401 minBusiness AnchorsKnowlton Nugget 029 – The One Mindset Shift That Skyrocketed Our Business (Ep 57)Sometimes, one small mindset shift can have an astronomical impact on your life. For us, the mindset shift we speak about in this Knowlton Nugget did exactly that. Maybe it could do the same for you? If you like what you hear & want to discover more life-changing business advice, go & listen to ‘Episode 057 – Life-Changing Business Advice We Wish We Had When Starting’.
2022-06-2702 minBusiness AnchorsKnowlton Nugget 027 – How To Progress Your Career By Sharing Your Craziest ideas (Ep 46)The most successful people in any company are the ones who are willing to share and implement their crazy ideas. In this Knowlton nug, you’ll discover the power of being confident enough to share crazy ideas & an activity we do at Knowlton to enable our team to share their craziest ideas. If you like what you hear & want to discover more tips to progress your career & improve your Marketing knowledge, go & listen to ‘Episode 046 – We’re Calling Out Your Marketing BS’.
2022-06-1303 minBusiness AnchorsKnowlton Nugget 026 – The #1 Goal Setting Hack To Achieve Success (Ep 77)Looking for tips & tricks to achieve your goals this year? In this Knowlton Nugget, we share our #1 goal setting hack, as well as details on what some of our own goals are this year. If you like what you hear & want to discover more tips to achieve success, go & listen to ‘Episode 077 – How To Achieve ‘Success’ In 2022 (Goal Setting, Habits, Accountability & More)’.
2022-06-0601 minBusiness AnchorsE97: 10 Ways To Market A New Business With Minimal BudgetReady to discover how Lloyd & I would market a brand new business and drive sales with minimal budget? In this episode, we chew the fat and get into some deep, insightful, strategic discussions. We also dissect Lloyd’s approach to buying gardening tools & how we would market to him which gets pretty meta. Prepare to listen to a bunch of great, low-budget Marketing ideas!
2022-06-0329 minBusiness AnchorsKnowlton Nugget 025 – The #1 Most Effective Marketing Strategy (Evidence-based Marketing, Ep 70)It may sound pretty obvious, but when you provide evidence that you deliver on your promises, it convinces other people to invest in your product or service. In this Knowlton nug, we give examples of how we apply this in our business and the results it achieves. If you like what you hear, go & listen to ‘E70: The #1 Most Effective Marketing Strategy You Can Use To Drive Sales Today’.
2022-05-3003 minBusiness AnchorsKnowlton Nugget 024 – Why Reviewing Your Suppliers Could Be The #1 Value-Adding Action You Take This Year (Ep 64)Whether it’s the accountant you use, or the company who supplies your stationary, it’s so important to frequently review your suppliers to ensure you are getting the best service/quality possible. In this clip, we discuss how we engrain a culture of constantly striving for the best and looking for improvements in everything we do at Knowlton. If you like what you hear, go & listen to ‘Episode 064 – How The F Do You Convince Your Company To Work With A Good Marketing Agency?’.
2022-05-2303 minBusiness AnchorsE93: How To Deal With High-Pressure, Stressful Situations At WorkWant to discover practical steps you can implement to effectively deal with high-pressure, stressful situations at work, from people who have dealt with high-pressure stressful situations at work? Listen to this. We (especially Lloyd) have had lots of experience in this area, from managing the safety of thousands of children whilst on trips across the country, to managing a car rental branch of 250+ cars & 10 staff whilst only being in a job for 7 months. You’ll hear about our meltdowns and the lessons we’ve learnt along the way.
2022-05-0519 minBusiness AnchorsKnowlton Nugget 016 – The Secret To Fast-Track Your Marketing Career (Ep 52)If you want to stand out in your company or even have aspirations to start your own business in the future, this is a must-listen. In this conversation, Dan & Lloyd discuss what they would do if they wanted to get noticed & fast-track their Marketing career. If you like what you hear & want to get more tips around how you can be the top-performer in your company, go & listen to ‘Episode 052 – How To Do Better At Your Marketing Job’.
2022-03-2803 minBusiness AnchorsKnowlton Nugget 014 – How to stop saying ‘I don’t have enough hours in the day’ (get more done in less time) (Ep 59)A few years ago, Dan got frustrated with working every hour under the sun AND weekends. Lloyd & Dan worked together to come up with a time-management process to improve this. After implementing this process, Dan now rarely works weekends and gets way more done in the same amount of time. In this clip, we reveal that process. If you like what you hear, go & listen to ‘Episode 059 – Get More Done In Less Time: Time Management Hacks’.
2022-03-1404 minBusiness AnchorsKnowlton Nugget 010 – Can you be an ethical billionaire? (Ep 13)If you’re intrigued by ethics & want to listen to an interesting debate about whether or not billionaires can be ethical, listen to this. Dan & Lloyd have opposing opinions on this topic & it gets a bit heated. If you’re interested in ethics & how your moral compass guides decisions in business, go & listen to ‘Episode 013 – Ethical Dilemas’.
2022-02-1404 minBusiness AnchorsKnowlton Nugget 009 – What is the ‘Milking The Top 10%’ Marketing Strategy? (Ep 41)One of the most common questions we get asked is, ‘How did you start working with household name brands like FIFA, Wahl Nestle etc?’ A big part of it comes down to our ‘Milking The Top 10% Strategy’ and in this Knowlton Nugget we explain exactly what it is. If you like what you hear, go & listen to ‘Episode 041 – How To Grow A Business From 1 to 10 People (Our Story)’.
2022-02-0703 minBusiness AnchorsE79: How To Produce Entertaining Videos That Drive A Trackable ROI (Case Studies)Want to learn the Knowlton-Blueprint for producing entertaining videos that have generated millions of views, £Millions of tracked revenue & millions of laughs? This is the episode for you. This is oozing with practical best-practice examples & data showing the results this approach can achieve. Prepare to learn, laugh & have a bloody good time listening to this episode.
2022-01-2732 minBusiness AnchorsKnowlton Nugget 007 – The Worst Business Advice We’ve Ever Received (Ep 6)This belly-laugh-inducing story of some advice Lloyd received at a networking event is one of our all-time favourite clips from the podcast. You literally can’t make this stuff up. If you like what you hear & want to hear more of the worst business advice we’ve ever received, check out ‘Episode 006 - The WORST Business Advice’.
2022-01-2502 minBusiness AnchorsKnowlton Nugget 006 – Truth Revealed: Are Social Platforms Actually Listening To You? (Ep 16)Have you ever been speaking to a friend about a certain product & then you get served an Ad for that product? Want to discover why this actually happens? Give this Knowlton nugget a listen to find out. If you want to learn more about how social media manipulates your mind, go & listen to ‘Episode 016 – How Social Media Manipulates Your Mind’.
2022-01-1701 minBusiness AnchorsE77: How To Achieve ‘Success’ In 2022 (Goal Setting, Habits, Accountability & More)If you’re one of those people who starts the year off knowing you should set some kind of direction/goals, but never gets round to doing it, this is for you. In this episode, Dan & Lloyd discuss their vastly different goal-setting approaches, as well as what their goals are for 2022. They also share actionable advice to ensure you achieve success this year. This is a must-listen episode (not just saying that pinky promise).
2022-01-1335 minBusiness AnchorsKnowlton Nugget 005 – How To Build Confidence On Camera (Ep 58)If you’re looking for practical steps you can take to build confidence presenting to camera or being in any kind of video, this is for you. Dan & Lloyd started making videos 7 years ago, absolutely shitting their pants with no confidence at all. Hundreds of videos, millions of views & lots of practice later, they’ve learnt a thing or two about how to build confidence on camera & reveal all in this episode. If you like what you hear, go & listen to ‘Episode 058 – How The F Do You Build Your Confidence On Video?’.
2022-01-1002 minBusiness AnchorsKnowlton Nugget 004 – How To Stand Out From Your Competitors (Ep 60)Looking for practical ways you can stand out from your competitors? Want to learn an innovative place you can get the best inspiration from? Want to know why Lloyd is brown-nosing Accountants in this clip? All will be revealed through another giggly, fun-to-listen-to (obvs) Knowlton nugget. If you like what you hear, go & listen to ‘Episode 060 – How The F Do You Stand Out From Your Competitors?’.
2022-01-0604 minBusiness AnchorsKnowlton Nugget 003 – How To Discover Your ‘Secret Sauce’ (Ep 43)Wondering how you can discover your own ‘secret sauce’ that helps you stand out from your competitors? In this clip, we discuss the backbone of our own secret sauce & how we think this could change in the future. If you like what you hear, go & listen to ‘Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands’.
2022-01-0403 minBusiness AnchorsE76: How To Go From Employee, To Business Owner (Step By Step Guide)If you’ve ever thought about starting your own business, this is a must-listen. For those who are scared off by this being a ‘step-by-step guide’ don’t be! Although this is super practical, it’s still full of the classic Knowlton bants & stories, like when Lloyd was a terrible employee who was impossible to manage.
2021-12-2324 minBusiness AnchorsKnowlton Nugget 002 – How To Get A Job That You Actually Like (Ep 50)In this nugget, we talk frankly about how to get a job that you enjoy going to. We spend so much time working, why would you want to work somewhere you didn’t love? Prepare yourself for practical steps from two people who used to hate their job, but now love it. Plus, we share an amazing short book about ‘change’ that you’ve gotta read.
2021-12-2002 minBusiness AnchorsKnowlton Nugget 001 – How To Build An Effective Company Culture (Ep 42)This is the first in a new series of Business Anchors content we’re going to be releasing every week called ‘Knowlton Nuggets’. These are short, bitesize nuggets, sharing the ‘best bits’ from previous episodes. In this nugget, we share our no BS approach to building a strong company culture. If you like what you hear, go & listen to ‘Episode 042 – Company Culture: Why slides, ping pong tables & beanbags don’t cut the mustard’.
2021-12-1303 minBusiness AnchorsE67: How To Be More Successful Starting Today (Actionable Advice)Want to know what you can action today to be more successful? This is for you. In this episode Dan & Lloyd reflect on everything that has contributed to their ‘success’ so far. It’s actionable, it’s BS free & full of giggles. Get your ears ready to be satisfied.
2021-10-2130 minBusiness AnchorsE66: How To Deal With Stress At WorkIf you’ve ever felt stressed at work & would love to hear some practical steps you can take to feel more relaxed, this episode is quite literally made for you. Dan & Lloyd have both had to deal with some pretty stressful jobs, from looking after & being responsible for the safety of 300+ children over summer, to managing a team of 9 people with no management experience. Prepare to learn lots of practical advice, sprinkled with funny stories along the way as usual.
2021-10-1427 minBusiness AnchorsE65: How To Overcome Imposter Syndrome & Self DoubtIf you’ve ever experienced imposter syndrome or self-doubt, this podcast is full of actionable steps that will help you overcome it. Dan & Lloyd have both had pretty dramatic experiences in this department & in this episode, they share their experience, lessons learnt & funny stories along the way as usual.
2021-10-0724 minBusiness AnchorsE60: How The F Do You Stand Out From Your Competitors?If your Marketing or business looks like everyone else’s, then you’re doing it wrong. Standing out from your competitors is an integral part of running a successful business. If you’re looking to discover practical steps you can take to stand out, listen to this. You’ll also get to hear about Lloyd’s recent experience with ‘the estate agent from hell’, amongst other weird & wonderful stories to hit home the points being made. Let’s go.
2021-09-0227 minBusiness AnchorsEpisode 043 – How We Produce World-Dominating Marketing Campaigns For Global BrandsIf you want to know exactly how we generate £hundreds of thousands of trackable revenue, millions of views & raving fans for the brands we work with, this episode is for you! Prepare yourself to learn exactly what Knowlton’s ‘secret sauce' is. This is bursting at the seams with practical advice, examples & more!
2021-05-0625 minBusiness AnchorsEpisode 042 – Company Culture: Why slides, ping pong tables & beanbags don’t cut the mustardActually giving a shit about your employees is more important than letting them do a 20 minute yoga session at lunch. At Knowlton, we like to think we’ve developed a pretty good company culture (by accident) & in this podcast we open the bonnet on how we’ve done it (so you can too), but also why we still have such a long way to go.
2021-04-2923 minBusiness AnchorsEpisode 039 – Hiring & Firing: How To Get Your Dream JobToday we’re discussing the wonderful world of employment & getting your dream job. Want to know how to get a job at Facebook? We have you covered. There are some absolute value bombs sprinkled between the ridiculous stories of Lloyd hiring someone by accident and Dan crying on his first-ever job. Prepare to learn, whilst belly-laughing on your own.
2021-04-0834 minBusiness AnchorsEpisode 038 – How To Stop Being Manipulated By The MediaToday we’re discussing how & why we’re all being influenced by the media, our family & our friends (more than we’d like to admit). Lloyd shares his 4 steps to combat ‘fake news’. We talk about serious topics like deepfakes, but we tone it down with weird stories about cows bursting.
2021-04-0125 minBusiness AnchorsEpisode 036 – The Power of PositivityToday we’re going to make you happy & positive (hopefully), Dan reveals what a guy named Trevor did to him round the back of a pub & Lloyd discusses how all his problems were solved in 2 minutes with a strange middle aged woman at a networking meeting.
2021-03-1828 minBusiness AnchorsEpisode 029 – The Truth About Gary VaynerchukToday we’re critiquing a controversial figure in the world of business…Gary Vaynerchuk. He’s had a pretty big impact on our business & there’s a lot to learn from this episode. We also share the cringey story of when Lloyd first met Gary.
2021-01-2835 minBusiness AnchorsEpisode 028 – How Lloyd Lost £4M In BitcoinToday we discuss how Lloyd lost £4M In Bitcoin, where we’re investing our money in 2021 & Lloyd rants about is hatred for multi-level-marketing & people selling crappy courses.
2021-01-2136 minBusiness AnchorsEpisode 026 – How To Really Piss Off AccountantsIn this episode, we do a round-up of how mental 2020 has been. Highlights, lowlights, biggest lessons, oh and we spill the beans on how Lloyd really, really pissed off an accountant because of what he said on episode 019 of the podcast. DRAMAAAA!
2020-12-3141 minBusiness AnchorsEpisode 022 – The #1 realisation that drastically improved Lloyd’s mental healthIn this episode, Lloyd shares a surprising realisation that helped him improve his mental health, we’ll be talking about whether money can buy you happiness and we’ll also be discussing Lloyd’s charity work, as it’s been at least 3 episodes since he told everyone how much of a great person he is.
2020-11-2622 minBusiness AnchorsEpisode 018 – How Robbie Knox Made Lloyd’s Mouth TingleIn this episode we’re going to be talking about how Covid has helped our business, how it’s also made things shit and how none of us really know what we’re doing in this new world of sanitiser, masks, and morons. We also talk about how Robbie Knox made my mouth tingle! But not in a weird way.
2020-10-2922 minBusiness AnchorsEpisode 017 – Lloyd’s Mental Health UpdateIn this episode we’re going to be getting deep! But not in a weird way in a mental health way. It’s our most honest podcast to date so get prepared to venture inside our brains and body’s. Again… not in a weird way.
2020-10-2331 minBusiness AnchorsEpisode 016 – How Social Media Manipulates Your Mind – Part 2Is social media the best or worst thing to happen to society? Has Tik Tok brainwashed Lloyd? Why does Facebook make you feel shit? Which social platforms are the best and for what? Find out in this episode.
2020-09-2438 minBusiness AnchorsEpisode 015 - Are You Old? Listen To This & Find Out - Part 2What is the best age to have children? What about starting a business? Or what age are you respected as a manager? Why did Lloyd and his friends eat custard creams between alcoholic drinks when they were underage? Find out the answers to all of these random questions and more in part 2.
2020-08-2735 minBusiness AnchorsEpisode 014 - Try Not To Laugh - Part 2Part 2 takes a more ‘businessy’ approach with Dan & Lloyd discussing if ‘humour’ actually sells. Discover what to do if you’re not funny, find out brands that are nailing ‘Advertainment’ as well as the car crash attempts at comedy (cringe).
2020-08-1323 minBusiness AnchorsEpisode 014 - Try Not To Laugh - Part 1In part 1 Dan & Lloyd tackle the subject of ‘humour’ by trying to make each other laugh with strange stories of their childhood ‘bogey table’, their Granddad's unique approach to comedy and some questionable jokes. Turn the volume down if you don’t want your ear drums to burst with belly laughs.
2020-08-1327 minBusiness AnchorsEpisode 013 - Ethical Dilemmas - Part 2Can billionaires be ethical? Does Lloyd’s unethical story make him a bad person? Are you unethical if you buy stuff from Primark or BOOHOO? All is revealed in part 2 of this ethics bonanza.
2020-07-3022 minBusiness AnchorsEpisode 012 - How To Learn Absolutely Anything For Free - Part 2The conversation around education continues as we discuss how you can learn absolutely anything for free, Lloyd’s #1 career progression tip for learning, if it is really worth paying an expert for advice, how Dan learnt to be a parent and so much more!
2020-07-1633 minBusiness AnchorsEpisode 012 - How To Learn Absolutely Anything For Free - Part 1Is education in the UK good enough for our children? How important are your exam results when it comes to getting hired? Where’s the best place to learn how to grow a business? Should kids go to University, get a job, or get drunk in Thailand for a year? Your trusted education experts Lloyd and Dan have all of the answers in this week’s episode.
2020-07-1649 minBusiness AnchorsEpisode 011 - People Are Weird - Part 1Interacting with “people” is a pretty big part of business and life so we thought we’d do an episode on it. From serious stuff like why self-reflection is so important, to weird and wonderful stories of Lloyd trying to get into a club with an Orange top up card. Yeh this one’s kinda weird.
2020-07-0254 minBusiness AnchorsEpisode 011 - People Are Weird - Part 2Learn the power of first impressions and how a lady screaming what she earns in Lloyd’s face taught him why first impression are so important. We also announce the winner of the signed Gary Vaynerchuk book.
2020-07-0231 minBusiness AnchorsEpisode 010 - The Books That Have Shaped Our Business Success & Failure - Part 2You’ve listened to part 1 and you're reading this. You’re just a click away from another 40 minutes of entertainment. Go on.... Treat yourself. In this episode we share more of our biggest takeaways from some incredible books and Lloyd reveals what happened when he met Gary Vaynerchuk. CRINGE!
2020-06-1841 minBusiness AnchorsEpisode 009 - What Is the Closest Our Business Has Ever Come to Failing?In this episode we share how and why our business almost failed, Lloyd’s most embarrassing moment at work, Dan’s life-changing morning routine, a big chunk on dissecting how to increase happiness and SO much more. It’s another random Q & A with lots of giggles.
2020-06-0941 minBusiness AnchorsEpisode 008 - What Is The WORST Experience You Have Ever Had At Work?In this episode we do something completely radical and do a Q & A. We answer a whole variety of difficult business questions from, “If Knowlton are so great at Marketing, why don’t we guarantee results?" to "What is the worst experience you've ever had at work?" Prep[are yourself for a hysterical story about Lloyd losing a Spanish boy.
2020-06-0345 minBusiness AnchorsEpisode 007 - Sales and Marketing Secrets - Part 2In part 2 we pull back the curtain on the sales processes we use that have taken us from not winning much business to winning almost all of the business we’ve pitched for in the last 6 months. We share the worst sales experiences we’ve had including Lloyd’s car crash car sale and Dan being followed around by a sofa salesman and so much more!
2020-05-2642 minBusiness AnchorsEpisode 006 - The WORST Business Advice - Part 2Ever wondered how you can prevent a cow from bursting? We pass on some great (terrible) advice we were given to prevent this at a business networking meeting; Lloyd reveals why “YOLO” is the worst advice you give and Dan discusses why it’s not always a good thing to try and fit in.
2020-05-1328 minBusiness AnchorsEpisode 006 - The WORST Business Advice - Part 1What do you need when businesses all over the world are on the brink of collapse during a global pandemic? Some light hearted business themed entertainment of course! This week we’re talking about the worst business advice we’ve received and why the Knowlton family shout “VERMIN!” at Lloyd.
2020-05-0542 minBusiness AnchorsEpisode 005 - Business Survival with Robbie Knox - Part 2In Part 2 YouTube Megastar Robbie Knox reveals how to not worry about what other people think as well as sharing his hilarious Soccer AM story, Lloyd reveals his embarrassing hospital trip, strange beatboxing skills and more.
2020-04-1448 minBusiness AnchorsEpisode 005 - Business Survival with Robbie Knox - Part 1In this episode of Business Anchors we're joined by the YouTube Megastar Robbie Knox to discuss how our businesses can survive this pandemic; Lloyd reveals how his creativity landed him in A&E and the Business Anchors duo discuss working (and working out) from home.
2020-04-0732 minBusiness AnchorsEpisode 004 - Public Speaking SecretsIn this episode of Business Anchors, Dan reveals the biggest secrets on how to get paid as a speaker; we share horror stories we’ve experienced with speakers at events and Lloyd reveals his cringiest story from Social Media Marketing World in San Diego last week.
2020-03-171h 05Business AnchorsEpisode 002 – Are We All Pretending To Be Successful?In this episode of Business Anchors, Dan exposes shady tactics that your favourite entrepreneurs are using to make you think that they are successful; Lloyd and Dan discuss the morality of the “fake it ‘til you make it" approach; and they attempt to work out if money can really buy happiness.
2020-02-181h 09Business AnchorsEpisode 001 – The Cringefest of Business NetworkingIn this episode of Business Anchors, Dan names & shames an event with dodgy sales tactics as well as revealing his most embarrassing moment in business. Lloyd gives a hilarious example of his “60 seconds” & the Business Anchors duo discuss the weird and wonderful world of business networking and events.
2020-02-0559 minBusiness AnchorsTwo Business Anchors Started a Podcast…If Episode 001 is anything to go by this isn’t going to be your typical business podcast. Growing their agency over the last 6 years has provided some amazing experience and hilarious stories around growing and running a business. Business Anchors Lloyd and Dan Knowlton present you the world’s first NSFW business podcast. Are you sure you want to listen to this?
2020-01-3101 min