Shows
An Agency StoryWould Your Agency Survive the School Bus Test? - Scratch Media + MarketingCompany: Scratch Media + MarketingGuests: Ryan EllisYear Started: 2009Employees: 26-50What happens when an agency depends too much on its founder? In this episode, Lora Kratchounova, Founder of Scratch Marketing and Media, shares how she built a 40-person B2B tech agency by shifting from founder-dependence to team empowerment. From mastering positioning to embracing deep tech and climate tech, Lora’s story highlights an ever present learning mindset and team focused leadership.Key TakeawaysThe “school bus test...
2025-08-2529 min
BriefingsDirect PodcastsHow Content Strengthens IT Marketing MuscleThe next BriefingsDirect discussion explores the changing role and impact of content marketing, using the IT industry as a prime example. Just as companies now communicate with their consumers and prospects in much different ways -- with higher emphasis on social interactions, user feedback, big data analysis, and even more content to drive conversations -- so too the IT industry has abruptly changed.There's more movement to cloud models, to mobile applications, to leveraging data at every chance -- and they are also facing lower-margin subscription business models. The margin for error is shrinking in the IT industry...
2015-09-1530 min