Shows
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches280: From Barriers to Benefits: The Importance of an Accessible WebsiteImagine making your website available to a wider audience, not just because it's the right thing to do, but because it can transform your business. In this episode, Lori explores the often-overlooked world of ADA compliance for websites, a crucial topic for small business owners. Lori explains the importance of making websites accessible to all individuals with disabilities. She highlights how ADA compliance is not just about avoiding legal issues but also about enhancing user experience, improving SEO, and boosting your brand's reputation. It's a win-win situation that many entrepreneurs might be missing out on. Lori doesn't j...2025-04-2915 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches279: Top Tips to Make Your Website Shine on MobileIs your website missing out on sales because it doesn't look great on a smartphone? In this episode, Lori dives into why making your site mobile-friendly is crucial for your business's success. With over half of all web traffic coming from mobile devices, having a site that works well on phones isn't just a nice-to-have - it's essential to keep potential customers from slipping away. Lori breaks down how the digital world is changing and why your website needs to work smoothly on all kinds of devices, from smartphones to tablets. She talks about Google's mobile-first indexing...2025-04-2227 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches278: The Secrets to a User-Friendly WebsiteIs your website driving prospects away? Lori shares how to enhance your website for better customer engagement and more leads without a full redesign. She emphasizes the basics of a great website, such as fast loading times and mobile compatibility, as people expect quick access and smooth navigation on any device. Lori highlights the importance of clear navigation and engaging homepage content to capture attention and encourage exploration. She offers practical tips like optimizing images for faster loading and ensuring designs work on all screen sizes. A key focus is on creating strong calls to...2025-04-1535 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches271: The Secret Sauce to Client Satisfaction: Organizing Your Business ProcessesAre your processes and systems - or lack of - holding back your business? Today Lori discusses the importance of establishing robust business processes and systems as part of her "Building a Strong Foundation" series. Lori emphasizes that well-organized processes enhance client experiences, reduce decision fatigue, and enable business scalability. She highlights tools like CRM systems, project management software, and AI for streamlining operations. Lori provides actionable steps, such as documenting tasks and categorizing them by urgency, to improve efficiency. She underscores the significance of focusing on legal, financial, marketing, and sales processes for long-term business success.2025-02-2528 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches269: Are Your Legal and Financial Foundations Strong Enough to Support Your Business?In this episode of "The Encore Entrepreneur," Lori Lyons continues her "Building a Strong Foundation" series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to protect personal assets and ensure compliance. She highlights the necessity of contracts, separating personal and business finances, and effective cash flow management. Lori provides practical advice and personal anecdotes to guide entrepreneurs in establishing robust legal and financial systems, essential for protecting their businesses and facilitating future growth.2025-02-1131 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches268: Build It Right: The Blueprint for Entrepreneurial SuccessIn this episode of "The Encore Entrepreneur" podcast, Lori introduces a new series titled "Building a Strong Foundation: The Cornerstones of a Thriving Business." Lori discusses the essential elements for a solid business foundation, emphasizing legal protections, financial stability, marketing clarity, sales systems, and operational processes. She shares actionable strategies for evaluating and strengthening these areas, including personal anecdotes and practical tips. Lori also highlights the importance of follow-up after networking events and the need for clear, documented workflows. The episode aims to guide entrepreneurs in building sustainable and successful businesses. Resources: ...2025-02-0428 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches267: The Power of Experience: Turning Age into an AdvantageIn this episode of "The Encore Entrepreneur," Lori Lyons tackles the mindset surrounding age in business and technology. She challenges the belief that one can be "too old" to learn new skills, emphasizing that age should be seen as an asset. Lori shares personal stories, like learning to build websites at 52 and getting a motorcycle license at 62, to illustrate that it's never too late to embrace new challenges. She encourages listeners to adopt a positive mindset, take manageable steps toward learning, and leverage their experience and resilience to thrive in their entrepreneurial endeavors. Resources:2025-01-2827 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches266: New Year, New Goals: Let’s Not Make It a Resolution Disaster!In this episode of The Encore Entrepreneur podcast, Lori guides midlife entrepreneurs in setting achievable goals for the new year. She emphasizes reflecting on the past year’s successes and challenges, revisiting the core motivations behind their businesses, and conducting a year-end business review. Lori shares her own experiences, stressing the importance of consistency, planning, and accountability. She encourages listeners to update their websites, streamline systems, and prioritize self-care. Lori also highlights the value of personal and professional development, fostering connections, and giving back to the community. The episode aims to inspire actionable steps for bu...2025-01-2124 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches265: Get Ready for Hot Seat Coaching: Real Solutions for Real Entrepreneurial Challenges!In this New Year update of The Encore Entrepreneur Podcast, Lori Lyons announces exciting changes aimed at better serving midlife and encore entrepreneurs. The podcast will shift from an interview-based format to a more educational approach, featuring hot seat sessions, coaching, and audits. Lori introduces the Midlife Business Academy (MBA) to help entrepreneurs navigate midlife business challenges. She emphasizes building a supportive community and invites listener engagement through feedback and topic suggestions. The goal is to provide actionable strategies, inspiration, and a stronger sense of community for entrepreneurs over a certain age. Resources: 2025-01-1419 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches264: Staying Ahead of the Game with AILori explores the transformative impact of artificial intelligence (AI) on business operations. Lori's enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis for strategic planning. Lori advises entrepreneurs to start small with AI to avoid feeling overwhelmed and highlights the importance of community support and experimentation. Overall, the episode demystifies AI and encourages business owners to embrace its potential for positive transformation. Resources: Are you frustrated that your business...2025-01-0730 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches262: Retired and Inspired: How to Turn Your Hobbies into Cash (Without Losing Your Mind!)In this episode of "The Encore Entrepreneur," Lori explores the exciting opportunities retirement offers for pursuing one's dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers. Lori encourages listeners to identify their hobbies and skills, set clear goals, and consider starting small businesses or freelance work. She highlights the freedom and flexibility of retirement, inspiring retirees to think creatively about generating income while enjoying fulfilling activities. The episode aims to motivate retirees to turn their passions into rewarding post-career endeavors. 2024-12-3114 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches261: Your Dream Job vs. Retirement with Dawn FlemingIn this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a boutique hotel. The episode emphasizes the importance of clarity, mindset, health, and community in achieving a fulfilling midlife. Don offers practical advice for overcoming obstacles and taking action towards one's dream life, highlighting that it's never too late to reinvent oneself and pursue new passions. 2024-12-3135 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches260: Why Ignoring Legal Protections Could Cost You Your BusinessIn this episode of "The Encore Entrepreneur," Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the role of liability insurance. Lori advises consulting a qualified business attorney for tailored legal support and emphasizes proactive legal measures. Practical steps and real-life examples underscore the need for regular legal reviews to safeguard business interests, encouraging listeners to seek professional legal assistance. Resources:2024-12-2420 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches256: Get Seen, Get Known: Proven Techniques for Entrepreneurs to Enhance Their VisibilityIn this podcast episode, Lori Lyons emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, engaging on social media, creating valuable content, and building relationships through networking and collaborations. She also highlights the benefits of video content, LinkedIn, and offering free resources. Lori encourages entrepreneurs to take actionable steps to increase their visibility and grow their businesses, emphasizing that it’s never too late to start. ...2024-12-1021 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches253: Picture Perfect: Elevate Your Brand with Stunning PhotographyToday Lori talks about the pivotal role of professional photography in enhancing a business's online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and branding photos, and offers practical tips for preparing for a photo session. She highlights the importance of collaboration between photographers and website designers to ensure cohesive visual branding. Lori encourages listeners to evaluate and update their current photos to maintain a professional image. 2024-11-2621 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches251: Unleash Your Inner Champion: Transform Your Mindset and Elevate Your BusinessIn this episode of the Encore Entrepreneur podcast, Lori talks about the concept of developing a "champion mindset" in business. She differentiates between a champion mindset and being a high performer, emphasizing the importance of setting ambitious goals, embracing lifelong learning, and cultivating self-discipline. Lori shares personal anecdotes and encourages listeners to reflect on their own champion mindset. She highlights the value of surrounding oneself with other champions and maintaining a positive, motivated approach to entrepreneurship. The episode aims to inspire business owners to elevate their mindset and achieve excellence in their ventures. Resources:2024-11-1922 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches250: From Dunking to Dreaming: How Dre Baldwin Built a Brand Beyond BasketballToday Lori welcomes Dre Baldwin, a former professional basketball player turned entrepreneur. Dre shares his journey from navigating the competitive sports world to building a successful business. Dre highlights the importance of mindset, resilience, and personal development, drawing parallels between his athletic and entrepreneurial experiences. He discusses leveraging platforms like YouTube to build his brand and to connect with his audience. Lori and Dre discuss the significance of discipline, responsibility, and continuous growth in achieving success. Dre is offering all listeners a free copy of his book - just cover shipping and handling. T...2024-11-1937 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches249: Repurposing Content: Because Who Has Time to Create New Stuff?In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles. Lori outlines ten effective methods for repurposing content, such as creating blog posts, social media updates, and video snippets. She also emphasizes the importance of planning and using tools to streamline the process, offering valuable strategies for maximizing content reach and effectiveness. Resources:2024-11-1221 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches246: The Best Strategies to Supercharge Your LinkedIn Presence!In this episode of "The Encore Entrepreneur," Lori Lyons shares unique strategies for maximizing LinkedIn's potential for business growth. Building on insights from LinkedIn expert Rachel Simon, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups. She emphasizes the importance of personal connections, optimizing headlines, and using LinkedIn Live for real-time engagement. Lori also provides a bonus tip on exporting LinkedIn contacts to create lookalike audiences on Facebook. The episode highlights LinkedIn as a powerful tool for networking and business development. Resources: 2024-10-2925 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches244: Elevate Your Brand: Ten Ways to Use Podcasting to Attract More ClientsIn this episode of "The Encore Entrepreneur," Lori shares insights on growing a business through podcasting without relying on sponsorships. Drawing from over two and a half years of experience and 250 episodes, the host outlines ten strategies, including showcasing expertise, building personal connections, driving website traffic, promoting products naturally, collaborating with experts, repurposing content, generating leads, boosting SEO, building a community, and using the podcast as a sales funnel. The episode also references a previous guest, Adam Schaeuble, who provided tips on enhancing podcast searchability and reach. Lori encourages listeners to implement these strategies for business growth.2024-10-2222 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches242: From Burnout to Brilliance: The Power of Energetic Awareness in EntrepreneurshipIn this episode of "The Encore Entrepreneur," Lori delves into the concept of energetic boundaries and their impact on business growth. Drawing from personal experiences, Lori discusses the importance of managing energy, setting boundaries to avoid burnout, and recognizing energy drains. Practical tips include journaling to identify energy-depleting situations and meditating to clear negative energy. The episode also explores the law of attraction, emphasizing a positive mindset to manifest business success. Listeners are encouraged to take actionable steps to improve their energetic well-being and align their business practices with their energy levels. Resources: 2024-10-1517 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches241: The Energy of Your Business with Liz BullIn this episode of The Encore Entrepreneur Podcast, Lori Lyons, a marketing strategist and coach, welcomes Liz Bull, a medical intuitive, coach, and author. Liz shares her innovative approach to diet-free weight loss and energy testing, emphasizing the importance of understanding individual nutritional needs through muscle testing (applied kinesiology). The discussion explores how Liz helps clients identify the best foods for their bodies and make informed personal and business decisions. Lori and Liz also address emotional and psychological barriers to success, highlighting the interconnectedness of mind, body, and spirit. Listeners are encouraged to apply these insights to...2024-10-1542 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches240: From Thoughts to Reality: How to Use the Law of Attraction to Build Your BusinessIn this episode of "The Encore Entrepreneur," Lori delves into the Law of Attraction and its application in business. They explain how focusing on positive thoughts and emotions can attract favorable outcomes, clients, and opportunities. Key strategies discussed include visualization of success, setting clear intentions, maintaining a positive mindset, and practicing daily gratitude. Lori emphasizes the importance of integrating these practices into daily routines to enhance business success. She also highlight common pitfalls, such as inaction and impatience, and encourage listeners to share their experiences and engage with additional resources on the topic. Resources:2024-10-0825 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches238: From Jousting to Lists... the Journey to Entrepreneur with Michael NeeleyIn this episode of "The Encore Entrepreneur" podcast, Lori welcomes guest Michael Neely, who shares his inspiring journey from professional actor and jouster to successful coach and podcaster. Lori reflects on their initial meetings at events like the New Media Summit and the Marketers Cruise, humorously recounting her first impression of Michael. Michael discusses his acting background, transition into coaching, and the creation of his podcasts, "Consciously Speaking" and "Something to Whine About." He also shares personal stories, including his relationship with fiancée Krista, emphasizing the importance of transformation and leveraging past experiences for future success.2024-10-0141 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches237: Do I Have What It Takes?In this episode, Lori explores the decision-making process for midlife and older individuals contemplating employment versus starting a business. Emphasizing internal qualities over external factors, the speaker highlights resilience, adaptability, self-motivation, confidence, and emotional intelligence as crucial traits for successful entrepreneurship. Lori encourages personal reflection and growth, offering practical advice for aspiring entrepreneurs to assess and develop these qualities. The episode aims to inspire listeners to pursue their entrepreneurial dreams, regardless of age, and underscores the importance of community and support in the journey. Resources: Are you frustrated that your business isn't...2024-09-2417 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches235: Standing Out From The CrowdIn this podcast episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking. Lori talks about offering value through workshops, webinars, and the cautious use of paid advertising. The episode underscores the power of social proof and encourages business owners to find enjoyable ways to market their services, making marketing a fun and integral part of their business growth. Resources: 2024-09-1724 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches233: Where Should I Work? Choices...Choices...In this episode of "The Encore Entrepreneur," Lori discusses various workspace options for entrepreneurs, particularly solopreneurs, coaches, and consultants. The episode explores the pros and cons of home offices, co-working spaces, dedicated office suites, and brick-and-mortar stores. Key considerations include cost-effectiveness, client accessibility, privacy needs, work-life balance, professional image, and scalability. Home offices offer cost savings and convenience but may blur work-life boundaries. Co-working spaces provide flexibility and networking opportunities, while dedicated offices offer stability and branding potential. Brick-and-mortar stores, though costly, enhance client accessibility and visibility. Lori emphasizes aligning workspace choices with business goals and personal...2024-09-1034 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches230: Why Your Business Might Be a House of Cards (And How to Fix It)In this episode of "The Encore Entrepreneur," Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning. Sharing personal experiences from starting a web design business, Lori underscores the value of regular audits in areas such as financial health, operations, team dynamics, legal compliance, and technology systems. The episode concludes with actionable steps and a call to action, motivating entrepreneurs to strengthen their business foundations for future growth. Resources:2024-08-2727 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches228: The Best Strategies for Acquiring Clients Through Speaking EngagementsThis episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust. Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information. She emphasizes the importance of engaging the audience through storytelling and humor, creating a strong closing statement, and having robust follow-up systems and effective lead capture techniques to ensure successful client acquisition. Resources: Are you frustrated that your business isn't...2024-08-2022 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches226: How Can You Overcome Stage Fright in Business Settings?In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, including deep breathing exercises and mindset shifts. Listeners are encouraged to view networking and public speaking as opportunities rather than challenges, aiming to enhance their professional interactions and overall confidence. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to...2024-08-1324 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches223: Vulnerability: The Key Ingredient for Genuine Connection in Your BusinessIn this podcast episode, Lori explores the theme of vulnerability in entrepreneurship, focusing on visibility and public engagement. She discusses how sharing personal experiences, including challenges and mistakes, can build trust and connection with an audience. Lori emphasizes finding a balance between openness and professionalism, offering practical advice on demonstrating vulnerability without oversharing. Personal anecdotes illustrate the power of vulnerability in creating a sense of community and differentiating oneself from competitors. The episode encourages listeners to embrace their own stories and experiences to foster deeper connections and inspire others in their entrepreneurial journeys. Resources:2024-07-3020 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches221: Is Professionalism in the Workplace All About Appearance?In this episode of "The Encore Entrepreneur," Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores the importance of aligning one's appearance with the expectations of clients and business associates to project confidence and credibility. Personal anecdotes and examples are shared to illustrate these points, emphasizing the psychological boost that dressing up can provide and the need to consider one's target audience. Resources: ...2024-07-2325 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches220: Elevating Your Bottom Line with Style with Deborah FawazIn this episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup for professional photos and videos, and how clothing choices influence perceptions, especially in online settings. Deborah also offers practical tips for making a positive impression, such as maintaining good posture and being mindful of one's appearance from the moment they step out of the car.2024-07-2344 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches219: The Most Effective Strategies for Increasing Entrepreneurial VisibilityIn this podcast episode, Lori underscores the importance of visibility for entrepreneurs and explores various strategies to achieve it. She highlights the benefits of being active on social media, in-person stages, and virtual stages. Practical tips are provided for succeeding on virtual stages, such as using good equipment and engaging effectively with the audience. Lori also discusses the role of social media in maintaining visibility and the value of podcasts for gaining experience. Emphasizing consistency and proactive engagement, the host encourages entrepreneurs to seize opportunities and pursue their dreams, offering insights to help grow their businesses. 2024-07-1623 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches217: Smart Money Moves for Small Business SuccessIn this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it’s about making strategic decisions that foster long-term stability and growth. Lori talks about the top ten financial habits that successful entrepreneurs swear by. From crafting a resilient budget to effectively managing your cash flow and building robust financial safety nets, these habits are designed to ensure your business thrives in any economic climate. Join Lori as she break down these practices with clear, actionable step...2024-07-0925 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches214: Creating Irresistible Lead Magnets: The Key to Client EngagementIn this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various lead magnet types, such as checklists and webinars, are explored, alongside best practices like ensuring relevance and high-quality content. The episode serves as a detailed guide for entrepreneurs looking to enhance their email marketing through compelling lead magnets. Resources: Are...2024-06-2517 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches212: Show Me the Money: Tips for Making Your Business More ProfitableIn today's episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services. Lori provides practical advice on managing cash flow, reducing expenses, and making strategic investments in growth. She also discusses leveraging technology for efficiency and highlights networking and referrals' role in wealth expansion. Emphasizing profitability over revenue, Lori recommends the "Profit First" accounting method and underscores the need for careful tax planning and investment in business education. ...2024-06-1828 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches210: Business Building with Successful RetreatsToday's episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples. Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explores fulfillment and selling retreats, their structures, and benefits. Linda Cain is recommended for event planning advice, and Carla Ledoux is cited for her expertise in transformative retreats. Lori stresses the right setting, flexible planning, and post-retreat support as keys to a successful retreat. Resources:2024-06-1122 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches208: How ADHD Traits Benefit Entrepreneurs with Diann WingertIn this episode of the Encore Entrepreneur podcast, Lori speaks with Diann Wingert, a former psychotherapist turned coach for ADHD entrepreneurs. They delve into the unique challenges and strengths of entrepreneurs with ADHD, discussing how traits like impulsivity and a high tolerance for risk can be advantageous, while issues like time blindness and disorganization can hinder success. Diann emphasizes the importance of self-acceptance, using tools like calendars and reminders, and the benefits of hiring assistants who complement the entrepreneur's weaknesses. The episode concludes with Lori expressing excitement for a budding friendship with Diann. D...2024-06-0451 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches207: Ready to Change Your Business Direction? Here's How to Do ItIn this podcast episode, Lori shares her journey and insights on changing a business's direction. Drawing inspiration from a previous guest, Michelle Abraham, the host recounts her shift from website design to business coaching and consulting. She stresses the importance of self-discovery, recognizing personal strengths, and thorough market research. Lori offers actionable advice, such as documenting processes, using project management tools like Asana or Trello, and reading resources like "Buy Back Your Time" by Dan Martel. The episode is a guide for entrepreneurs seeking to pivot their business while ensuring joy, fulfillment, and financial stability.2024-05-2819 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches205: What Can Your Human Design Type Reveal About Your Business Success?In this episode, Lori explores human design, a concept that blends spirituality and practicality to enhance decision-making and communication in business. There are four different human types found in human design. Generators, manifesters, projectors, and reflectors—each illustrated with examples of celebrities like Beyoncé and Barack Obama. Lori encourages listeners to discover their own type and apply this knowledge to improve business interactions and marketing strategies. Actionable advice includes finding out one's human design, inquiring about clients' types, and experimenting with communication styles on social media to leverage the benefits of human design in professional settings. R...2024-05-2112 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches203: Unleashing Your Inner Confidence: A Guide for EntrepreneursIn this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one's vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne "The Rock" Johnson as examples of confident leaders in their fields. She also discusses the physical manifestations of confidence, including body language and vocal presence. Lori concludes with a call to action for listeners to self-assess and actively work on their confidence for business success.2024-05-1415 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches201: The Most Effective Strategies for Crafting a Networking PitchIn this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience's needs. Lori emphasizes the significance of first impressions, appropriate attire, and the necessity of practice to refine the pitch. She shares her own experience with pitching and underscores that an effective pitch can lead to longer conversations and potential business opportunities. Resources: Are you f...2024-05-0712 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches199: Reflecting on Growth, Networking, and Entrepreneurial Wisdom - Celebrating 200 episodesIn this episode Lori celebrates 200 episodes and reflects on her podcast journey. She discusses the importance of quality equipment as well as her experiences at podcast conventions like Podcast Movement and Podfest, emphasizing networking and self-promotion. Despite voice issues, the host is grateful for the podcast's growth and her supportive community of thousands of entrepreneurs. Future plans include monetizing the podcast without intrusive ads and enhancing guest promotion. Lori is proud of her consistency and the positive impact of her work and the quality of guests she invites to the show. R...2024-04-3025 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches198: Mastering Your Business Growth with a BookIn this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it's to educate, inspire, or simply share knowledge. The episode also covers crucial aspects of the publishing world, including the benefits and drawbacks of self-publishing versus traditional publishing methods. Listeners will gain an understanding of what makes a book both compelling and sellable, including the importance...2024-04-2324 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches196: How Podcasting Can Transform Your Business BrandingIn this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing the need to cater to the ideal audience. She concludes by inviting listeners to engage with the podcast community and access additional resources through her private Facebook group and website. Resources: Are you frustrated that y...2024-04-1608 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches194: Just Who is Your Ideal Client?In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system, is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their ideal client with a detailed bio and visual representation, offering practical tips for entrepreneurs to engage with their target audience and grow their ventures. Resources: Are you frustrated that your business isn't growing? "Messy to M...2024-04-0920 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches193: Is Your Message Working For You or Against You with Betty EmreyIn this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for unique market positioning. They also discuss the use of AI, like ChatGPT, in content creation and how it can save time and clarify messaging. Betty highlights common mistakes businesses make, such as inconsistent messaging across platforms and changing messages too...2024-04-0932 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches191: Are Masterminds the Secret to Business Success?In today's episode of "Encore Entrepreneur," Lori discusses the value of masterminds in business growth, drawing from Napoleon Hill's concept of coordinated effort among peers. Lori explains how masterminds offer a platform for collective knowledge, skill-sharing, and networking, emphasizing the importance of choosing the right group that aligns with one's business objectives. Sharing personal experiences, Lori illustrates the benefits of collaborative learning and accountability found in mastermind groups. Various types of masterminds are described, and advice is given on selecting the right one to meet specific goals and enhance professional development. Resources:2024-03-2618 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches189: Effective Strategies for Becoming a TEDx SpeakerIn this episode, Lori explores the benefits and strategies for becoming a TEDx speaker, following up on insights from TEDx coach Erin Lomen-Jeck. Lori covers the credibility, visibility, and networking opportunities that come with giving a TEDx talk, as well as its potential to boost your personal brand and act as a marketing tool. Lori offers advice on getting selected as a speaker, including establishing expertise and a media presence. Tips for preparing a talk, such as crafting a message, audience understanding, and presentation skills, are also shared. Lori ends with encouragement for...2024-03-1920 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches187: What Does It Take to Be a High Performer?In this episode of the Encore Entrepreneur podcast, Lori explores the traits and strategies of high performers, referencing experts like Tony Robbins and Brendon Burchard. She discusses how high performers excel through productivity, attention to detail, and a goal-oriented approach. Lori offers advice on using technology, prioritizing tasks, delegating, and setting measurable goals. She emphasizes the importance of continuous learning, networking, and maintaining work-life balance. Lori provides practical tips and invites listeners to her Facebook group for further support in enhancing their entrepreneurial performance. Resources: Are you frustrated...2024-03-1221 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches186: How Can You Achieve Big Audacious Goals and Become a High Performer with Sally Arkell BoylesIn this podcast episode, host Lori interviews high-performance coach Sally Arkell Bowles. They talk all about the concept of high performance and strategies for achieving ambitious goals. Sally shares her journey from fashion buyer to corporate leadership and eventually becoming an entrepreneur and coach. She emphasizes the importance of setting massive goals that seem beyond reach, as this fosters growth. Sally discusses the significance of committed decisions and self-image in reaching high performance, and the need to surround oneself with like-minded individuals. The conversation also touches on the value of systems and routines, and the...2024-03-1241 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches185: Empty Nesters and Seasoned Business Owners with Ruthie GrayIn thie Encore Stories edition of the Encore Entrepreneur Podcast, Lori interviews Ruthie Gray, a business coach and content marketer. Ruthie discusses her journey from being a mother to becoming an entrepreneur, starting with her parenting blog and evolving into coaching and group coaching. She emphasizes the importance of having a website and not relying solely on social media platforms. Ruthie also shares her experience of dealing with the empty nest syndrome as her children left home and how she found purpose and confidence in her work. The episode ends with Ruthie offering...2024-03-0539 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches184: Showcasing Your Business With a BookIn this episode of "The Encore Entrepreneur," Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field. The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book content from various sources, including personal experiences and client stories, and suggests repurposing existing content. Challenges such as time and financial investment are acknowledged, but the focus is on the professional and personal growth that can result from publishing a book.2024-02-2719 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches183: Impactful Collaboration with Publisher Lynda Sunshine WestToday, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda's journey from participating in a collaboration book to becoming a successful publisher. Lynda shares her story of overcoming fears, including her "Year of Fears" challenge and her transition from not being a reader or writer to publishing international bestsellers. They explore the benefits and potential pitfalls of collaboration books, emphasizing the importance of working with reputable publishers. Lynda also recounts her experiences meeting celebrities at the Rock and Roll Hall of Fame inductee ceremony and the importance of seizing...2024-02-2745 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches182: Going Beyond Email, Revolutionizing Your Follow UpIn this today's episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or pushy tactics, and advises respecting clients' communication preferences. By sharing personal anecdotes, Lori aims to inspire listeners to refine their follow-up techniques to strengthen client relationships. Resources: Are you frustrated that your business i...2024-02-2016 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches181: The Follow Up Rockstar: Making Networking Fun and EffectiveIn today's episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People Podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails. Ely advises to create simple, actionable lead magnets and he introduces his new podcast, "Meet Cool People." Ely also highlights the effectiveness of personalized messages when networking and encourages listeners to connect with him his social media. Lori and Ely's episode finishes w...2024-02-2044 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches180: Is starting an online business right for you?In today's episode, Lori explores the intricacies of launching an online business. She delves into the benefits like flexible hours and global reach. And the downsides, such as stiff competition and security concerns. This episode is rich with advice, from targeting the right audience to the necessity of a polished website and savvy social media use. Lori stresses the significance of legal adherence, mobile-friendly design, valuing customer input, and income diversification. She warns against complacency regarding competitors and the illusion of instant success, advocating for strategic planning and adaptability in the ever-evolving digital landscape. 2024-02-1323 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches179: Lori Kennedy - From Zero to Clients - Building an Online BusinessIn this episode of "The Encore Entrepreneur," Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business. Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She talks about her initial online venture, inspired by Weight Watchers, and the importance of digital skills like email marketing. The conversation covers misconceptions about online entrepreneurship, the need for a business mindset, strategic planning, and mentorship. They also touch on...2024-02-1339 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches177: Insta-Success: How to Make Your Business Shine on Instagram (Without Losing Your Mind)Lori discusses the significance of Instagram for business owners with insights from the previous episode's guest Instagram expert Ruthie Gray. Lori explores Instagram's visual appeal, its demographic reach, particularly among 18-34-year-olds, and the influence of Instagram influencers. She also covers the challenges of maintaining an authentic presence while navigating the platform's algorithms and the importance of high-quality content. Practical advice is offered on how to engage with followers, avoid common pitfalls, and strategically use Instagram for marketing purposes. Resources: Are you frustrated that your business isn't growing? "M...2024-01-3019 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches175: Mastering Micro Content: The Key to Captivating Your Audience In today's episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro-content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books, and more. She concludes by inviting listeners to join her Facebook group for further discussion and express eagerness for future interactions. The episode provides valuable insights into maximizing content reach and engagement. Lori's private Facebook group - Make Your Marketing Simple Re...2024-01-2313 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches174: Tim Cahill and Jared Adams - How Micro Content Can Transform Your Marketing StrategyIn today's episode of "The Encore Entrepreneur," Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books, and more. The episode provides valuable insights into maximizing content reach and engagement. To reach Tim or Jared at MesmerEyes M...2024-01-2344 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches173: The Social Proof Effect: How It Shapes Your Prospect's ChoicesToday Lori explores the concept of social proof and its crucial role in business and online presence. She explains how social proof influences consumer behavior, with examples like crowded restaurants or popular social media accounts. She covers various types of social proof, such as testimonials and endorsements, and advises you on how to use them to boost credibility and trust in your businesses. Lori calls on entrepreneurs to actively seek and display social proof to strengthen their reputation and consumer relationships. Resources: Are you frustrated that your business isn't growing? "...2024-01-1617 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches171: Glamour Do's and Don'ts of Email ListsIn this episode, Lori explores the pivotal role of email marketing in business growth. Lori is an advocate for personal engagement with customers through quality content and personalized emails. Key strategies include offering incentives for sign-ups, segmenting lists for targeted communication, and ensuring mobile optimization. Lori also underscores the necessity of legal compliance with privacy laws and the importance of respecting subscriber preferences to avoid being perceived as spammy. Practical advice is given on maintaining a healthy email list and creating a welcoming onboarding experience for new subscribers. Resources: Are you...2024-01-0922 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches168: Is a Group Program Right For You? In this episode Lori revisits the topic of group coaching programs from her conversation with Christie Ruffino. Lori reminds the listeners of the importance of community, group dynamics, and feedback in group programs. Lori also shares insights on the structure, duration, and curriculum of successful programs, emphasizing the need for interactivity and engagement. She highlights the importance of adaptability, scaling, and maintaining a sense of community. Lori summarizes the episode by discussing the benefits of group coaching programs for business scaling and leveraging your time. Resources: Are you frustrated that your business isn't growing? "Messy t...2023-12-2616 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches166: Top 10 Ways to Sell Without Being SleazyIn this episode, Lori discusses ethical selling strategies. She emphasizes the importance of building genuine relationships, understanding clients' needs, and offering value before making a sale. Lori also highlights the significance of transparency, respecting boundaries, and regularly asking for feedback. She stresses the need to tailor your approach to each client, understanding their unique needs and preferences. This episode also provides insights into selling without being pushy or intrusive, focusing on educating clients about the benefits and features of offerings. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking...2023-12-1911 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches165: Susan Trumpler and Attracting Profitable Clients OnlineLori hosts Susan Trumpler, a seasoned sales and marketing coach. Susan shares her insights on sales, aiming to help women entrepreneurs overcome the negative perception of sales. She emphasizes the importance of authenticity, offering valuable service, and addressing clients' problems. Susan also discusses the three key factors in influencing someone to do business: understanding the client's needs, showing why you are the best choice, and creating a sense of urgency. Lori and Susan also cover the significance of addressing emotional objections, the power of follow-up, and the value of building relationships in business. ...2023-12-1937 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches164: Identifying Your Company CultureCan a small business have a corporate culture and does it need one? Yes! In this episode Lori explores the difference and connection between company culture and brand. Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business's external perception. Lori emphasizes the importance of both in business success, suggesting the "I believe statements" exercise to align company values. Lori also encourages a fun, relaxed company atmosphere and advises listeners to seek client feedback on their company's culture and brand. The episode ends with a call to p...2023-12-1213 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches161: Unlocking PR. How to Make Your Business Stand Out In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, instead encouraging listeners to seek legitimate recognition. The episode also covers the importance of community involvement, collaboration, and the collection of testimonials for enhancing business credibility. Resources: Are you frustrated that your business isn't growing? "Messy to...2023-11-2819 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches160: The Power of PR in Your Business with Jill Lubin Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss the importance of finding a niche and staying in your lane. Jill shares success stories to illustrate her points. Lori concludes by offering resources for entrepreneurs struggling with marketing and inviting listeners to join her private Facebook group. ...2023-11-2832 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches159: Bold and Bodacious Ways to Amplify Your Business In this fun episode, Lori discusses the importance of being "bodacious" in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders. Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful businesses and campaigns, including Old Spice's rebranding, GoPro's partnership with Red Bull, and the Ice Bucket Challenge. Lori invites listeners to join her private Facebook group and subscribe to the podcast. Private FB Group - Make Your Marketing Simple ...2023-11-2115 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches157: Organically Building Relationships In this episode Lori emphasizes the importance of building organic relationships for business growth. She shares her experiences with two mastermind groups that have helped her form strong relationships and future collaborations. Lori advises entrepreneurs to attend live events for meaningful connections and learning experiences. She also suggests engaging genuinely with customers and leveraging social media for networking. She concludes by encouraging listeners to seek synergy and connect with like-minded individuals, reminding them that building business relationships should be enjoyable (and fun!) Resources: Are you frustrated that your business isn't growing? "Messy to M...2023-11-1418 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches154: Creative Productivity - Thinking Outside the Productivity Box In this episode, Lori discusses the importance of changing up your routine to increase productivity in your business. She shares various ways to switch things up, such as varying your morning ritual, rearranging your office space, and implementing theme days. Lori emphasizes the benefits of sparking creativity, preventing monotony and burnout, and gaining a fresh perspective on work processes. She also suggests unconventional methods to enhance productivity, such as reverse planning and changing the tactile experience. Overall, Lori encourages listeners to embrace new experiences and invites feedback from them. Resources: Are you frustrated...2023-10-3121 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches152: A FRESH Approach to Business ClutterIn this episode, Lori discusses the importance of decluttering in business. She shares her own experiences and tips for reducing clutter, both physically and digitally. Lori advises listeners to evaluate their physical space, digital files, and social media channels to eliminate anything that is no longer relevant or useful. She emphasizes the benefits of an uncluttered business environment for smoother operations and improved client experiences. Lori encourages listeners to share their experiences with decluttering and invites them to join her private Facebook group for support. Resources: Are you frustrated that your business isn't g...2023-10-2411 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches150: Building Your Pipeline with LoriIn this podcast episode, Lori discusses the importance of prospecting and building a client list. She emphasizes the need to always be prospecting, even when busy with existing clients. Lori shares techniques for prospecting, including attending live events and networking in person, as well as leveraging collaborations and partnerships. She also mentions the value of online networking and content marketing. Lori concludes by reminding listeners that prospecting is a marathon, not a sprint. She also offers assistance to struggling business owners and invites them to join her private Facebook group. Resources: Are you frustrated that...2023-10-1711 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches149: Turning Prospecting into Gold with Wendy Weiss In this episode, Lori introduces guest Wendy Weiss, founder of Salesology, who specializes in helping business owners improve their prospecting and appointment-setting skills. Wendy shares her three-step method for increasing qualified appointments and sales. She emphasizes the importance of warming up before reaching out to prospects, rehearsing to develop muscle memory, and performing with confidence. Wendy discusses the misconception that prospecting is no longer necessary in the age of social media and networking events, and highlights the effectiveness of phone calls in standing out from competitors. She also provides tips on creating compelling...2023-10-1738 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches148: The Nuts and Bolts of Effective JV RelationshipsLori discusses the benefits and considerations of joint venture (JV) partnerships in small businesses. She emphasizes the importance of clear roles, defining how expenses and profits will be divided, and aligning goals and objectives. Lori advises regular communication, transparency, and having a dispute resolution plan in place. She highlights the advantages of sharing expertise and leveraging audiences for business growth. Lori also mentions strategies such as bundling products, geographical expansion, joint events, contests, and collaborative content creation. She encourages business owners to consider potential partners who can contribute to the growth of their businesses. 2023-10-1015 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches145: Growing Your Podcast AudienceIn this podcast episode, Lori shares valuable strategies for building a bigger audience for your podcast. She emphasizes the importance of collaborating with other podcasters, repurposing content, leveraging email marketing, attending conferences and networking events, seeking media coverage, and optimizing your podcast for SEO. Lori also suggests utilizing social media platforms, running contests or giveaways, setting up a Patreon account, and having a website for your show. She encourages podcasters to choose the strategies that work best for them and their audience. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking...2023-09-2616 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches143: Best Practices With Your Lead MagnetIn this podcast episode, Lori discusses the importance of creating an effective lead magnet for your business. She emphasizes the need to understand your target audience and their pain points in order to create a relevant and valuable lead magnet. Lori provides tips on making the lead magnet visually appealing and high quality, as well as ensuring the content is easily readable and actionable. She also discusses different types of lead magnets and suggests ways to promote them. Overall, Lori emphasizes the importance of providing value, engaging the audience, and having a clear call to action in your lead...2023-09-1921 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches141: Unraveling the Missteps in Your Business StrategyIn this podcast episode, Lori discusses the difference between strategies and tactics and the importance of clear goals and communication in implementing strategies. She explores potential reasons why strategies may not work, such as a lack of clear vision or poor implementation. Lori emphasizes the need for clear expectations and key performance indicators to measure strategy effectiveness. She also highlights the importance of effective communication skills and cautions against making strategies too complex. Overall, the episode aims to provide valuable information on strategies and tactics to help you implement effective plans and achieve your goals. Resources: 2023-09-1214 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches138: Repurposing Your Podcast ContentHave you ever wondered how to get the most out of your podcast content? In this episode, Lori discusses the benefits of repurposing podcast content and how to do it effectively. Lori shares her experience as a podcaster and how she has learned the importance of repurposing content. She explains how she uses an AI platform to generate show notes and transcripts, which allows her to easily turn transcripts into blog posts and social media posts. She also shares various ways to repurpose podcast content, including creating micro-content, infographics, and ebooks. The most valuable lesson from this...2023-08-2923 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches135: The Beauty of the Midlife Swivel with Pat Fenner In this podcast episode, host Lori interviews Pat Fenner, a podcast producer and founder of Eagle's Wings Services. They discuss Pat's journey of self-teaching and starting her podcast production business. Pat shares the various tasks involved in podcast production and encourages clients to have guests on their shows. They also talk about Pat's pivot from being a homeschool educator to a podcast producer and the importance of self-discovery and personal growth during career transitions. Pat emphasizes the need to explore interests, strengths, and passions, and shares her concept of living outward and serving others. They also discuss being intentional...2023-08-2248 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches134: Story Innovations - Using the Latest and Greatest to Enhance Your StorytellingHave you ever considered using storytelling to enhance your business? In this podcast, the Lori discusses innovative ways to use storytelling in business, including augmented reality, micro-stories on social media, interactive storytelling, and chatbots. But the most valuable lesson is that storytelling can be used in emails to create a story arc that spans multiple emails, with each email serving as a chapter in the story. This approach can help keep customers engaged and interested in what the business has to offer. Moreover, Lori shares additional ways to use storytelling in business, such as creating podcasts that...2023-08-1518 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches130: The Entitlement of Ageism with Catharine O'LearyAre you an older entrepreneur struggling to find your place in the corporate world? Do you feel like your age and experience are working against you? In this episode of the Encore Entrepreneur Podcast, Catharine O'Leary, founder of the Ideal Client Academy, shares her personal experience of being made redundant at the age of 50 and struggling to find a job due to ageism. Catharine and Lori discuss the importance of understanding your ideal client and using intentional questioning to build relationships with them. They also touch on the growing trend of older individuals starting their own businesses due to...2023-08-0152 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches129: The Spiritual Decision - Is Being A Spiritual Business For You? Have you ever considered incorporating spirituality into your business? In this episode of "The Encore Entrepreneur" podcast, Lori explores the relationship between spirituality and religion in the context of business. She talks about the differences between the two and how they can coexist, as well as the potential conflicts that may arise. The most valuable lesson from this podcast is the importance of building a brand as a spiritual business owner and understanding your target market. Lori provides valuable insights for those considering starting a spiritual business, including assessing personal beliefs and skills, committing to personal growth, and identifying...2023-07-2525 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches127: Building Your Branding Secret Weapon Have you ever wondered how successful businesses create their unique brand identity? In this episode of "The Encore Entrepreneur," Lori introduces the concept of a character diamond, a framework used in branding to identify key traits of a person or company. The character diamond is a useful tool for developing a brand with dimension and identifying key traits that make it unique. By using this framework, individuals can gain insight into what successful businesses stand for and how they present themselves to the public. Lori provides examples of using the character diamond for personal and business branding, s...2023-07-1820 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches125: Google Fun - How Using Free (Mostly) Google Tools Can Serve Your Business In this podcast episode, Lori discusses the different Google services that business owners can use to promote their business. It highlights Google My Business as a free and effective way for local service providers to promote their business, while cautioning that Google Ads can be costly if not used correctly. She also mention Google Analytics, Google Search Console, and Google Workspace as useful tools. Additionally, she talks about specific Google tools such as the Google Keyword Planner, Google Alerts, and Google Trends, which can be used to improve online presence and develop content calendars. Lori encourage business owners to...2023-07-1116 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches123: Paul Finck - The Maverick Millionaire and His Maverick Journey In this edition of Encore Stories, Lori's guest is Paul Finck, also known as the Maverick Millionaire. Lori and Paul talk about his journey as an entrepreneur and his strategies for success. Paul shares his wake-up call when his family went from four to eight in 14 months (3! sets of twins!) and how he shifted his approach to business and life. Paul emphasizes the importance of having a strategic plan and understanding the rule book that the wealthy and highly successful follow. Paul shares his advice on launching a successful business, taking risks, and facing challenges head-on. He en...2023-07-0448 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches121: Is Your Business Protected Legally with Wanda Pearson5 Tips for Starting a Successful Business After Retirement Are you a retiree who wants to pursue your passion and start your own business? Look no further than the Encore Entrepreneur Podcast, where host Lori Lyons interviews successful entrepreneurs over the age of 50. On a recent episode, guest Wanda Pearson shared her experience with starting her own business after retiring from IBM. Here are five tips for starting a successful business after retirement: Find your passion: Wanda emphasized the importance of pursuing what you love and finding a business idea that aligns with your interests. 2023-06-2743 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches120: The Importance of VisibilityHow to Make Social Media Work for Your Business Are you a small business owner struggling to make social media work for your business? Lori shares her expert tips on how to increase your social media visibility and make money for your business. Lori says having engaging content and great videos is key to becoming visible on social media. However, she reminds us not to get caught up in the numbers and to stay focused on the ultimate goal of getting clients and making money. To do this, she suggests setting clear goals for your...2023-06-2020 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches118: Is a Non Profit Right for Your Business? Give Back and Make a Difference: Supporting Non-Profit Organizations In today's episode, Lori emphasizes the importance of supporting non-profit organizations and finding one that aligns with your personal values and business goals. In this episode, she shares valuable tips on how to choose a reputable and credible non-profit that makes a social impact. One of the non-profits that Lori talks about is Hug Your People, a wonderful organization that provides collapsible wagons filled with gifts to children who are going through cancer treatments. The organization was started by a family who understood the struggles that...2023-06-1321 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches117: The Benefits of a Non Profit and Lessons Learned with Jackie Martin5 Life Skills Every 18-Year-Old Should Learn: Insights from Jackie Martin on the Encore Entrepreneur Podcast Jackie Martin, founder of A Matter of Motivation and Be More Learning, recently joined Lori Lyons on the Encore Entrepreneur podcast to talk about her journey as an entrepreneur and the importance of teaching life skills to young people. In this episode, Jackie shares valuable insights into the challenges and rewards of running a nonprofit organization that focuses on developing life skills in teenagers. Here are the top five life skills every 18-year-old should learn, according to Jackie: Communication: Effective c...2023-06-1347 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches115: Your Blissful Business - Creating Profits from Bliss Creating a Blissful Business: How to Find Joy and Success in Your Work Are you tired of feeling stressed and burnt out in your business? Do you want to find more joy and happiness in your work? In this podcast episode, Lori Lyons shares her insights on how to create a blissful business. Bliss is characterized by extreme happiness and joy, and it's something that we can all strive for in our personal and professional lives. According to Lori, creating a positive workplace culture, prioritizing our well-being, fostering creativity and innovation, and being sustainable are...2023-05-3016 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches114: Mind and Body Tools for Busy Business Owners with Sree Meleth The Power of Combining Science and Meditation for Personal Growth Are you looking for ways to enhance your personal growth and become more centered? In a recent episode of the Encore Entrepreneur Podcast, biostatistics and programming lead and transformational life coach Sree Mithun shared her expertise in both the scientific and coaching fields. Sree emphasizes the importance of combining the qualitative with the quantitative, recognizing that people are not just numbers but also have emotions and feelings that contribute to their outcomes. One technique Sree discussed is emotional freedom technique (EFT), which involves tapping on...2023-05-3043 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches113: Creating Your Dream Business Creating Your Dream Business: Tips from the Encore Entrepreneur Podcast Are you tired of the traditional nine-to-five grind and dreaming of starting your own business? In the latest episode of the Encore Entrepreneur podcast, host Lori Lyons shares valuable insights on how to create your dream business. Lori emphasizes the importance of knowing your passion and finding something that sustains you through difficult times. However, she also acknowledges that not everyone will be as passionate about your business as you are, so it's crucial to determine if there is a need for it in the...2023-05-2320 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches112: Having the Business of Your Dreams with Felicia SearcyUnlocking Your Power Through Universal Law: A Guide to Building a Business Based on Your Soul's Calling Are you an entrepreneur who has achieved some level of success but still feels dissatisfied and wants to make a bigger difference? Do you believe in the power of your thoughts to create your results? If so, you might want to consider tapping into universal law to unlock your power and build a business based on your soul's calling. In a recent episode of the Encore Entrepreneur Podcast, host Lori Lyons interviewed Felicia Cerci, who helps entrepreneurs answer...2023-05-2343 minThe Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches109: Leadership Lessons: How to be a Successful Leader in Any OrganizationAre you looking to improve your leadership skills? Lori is a seasoned leader with years of experience in various organizations. According to her, being a good leader means putting the organization first and making decisions that benefit the group as a whole, even if it's not always the best for the individual. One key lesson Lori emphasizes is the importance of leading by example. As a leader, it's crucial to set a good example for your team and be a role model for others. This includes being genuine and true to yourself, communicating clearly, and being open...2023-05-0924 min
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches108: The Power of Positive Interruption with Jane Bishop Are you feeling burnt out from work or struggling to maintain a positive mindset? In this episode of the Encore Entrepreneur podcast, Lori and Jane Bishop discuss the importance of self-leadership and positive interruption in achieving success and avoiding burnout. Jane shares her concept of positive interruption, which involves interrupting someone in a positive way to give their brain a break and shift their perspective. She emphasizes the importance of taking breaks throughout the day to rest and recharge our brains. Throughout the episode, they discuss the importance of self-belief, mindset, and owning our mistakes...2023-05-0944 minThe Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches106: The Secrets to "Buying Back Your Time" Are you tired of feeling overwhelmed and stressed out all the time? Do you wish you had more time for self-care and pursuing your passions? In her latest episode, Lori shares valuable tips for buying back time and outsourcing tasks to improve productivity and reduce stress. One of Lori's key recommendations is to identify tasks that are repetitive or not within your skillset and outsource them to others. This allows you to focus on your strengths and delegate tasks to those who can do them more efficiently. Additionally, she suggests implementing processes and automation to streamline tasks a...2023-04-2525 minThe Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches001: TrailerFor business owners that weren’t born with smartphones in their hands. They danced to disco and were rad and gnarly in their youth. Join Lori Lyons, a marketing strategist and digital agency owner as she takes the confusing marketing of today and breaks it down for older entrepreneurs. Featuring “midlife” guests and how they use different aspects of marketing to grow their businesses. This is Lori’s story and what makes her an Encore Entrepreneur. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free c...2022-04-0109 min