Shows
Sticky Brand Lab Podcast159: The Struggle to Focus in the Age of DistractionWhat happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.Thanks for listening! Let’s stay co...2023-11-0846 minSticky Brand Lab Podcast147: Words That Win Customers: An Entrepreneur's Guide to Brand MessagingGetting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise.In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, accomplished copywriter, and visionary founder of Paraphrase Communications, about her method for creating brand messaging. Join us as we uncover the key skills and writing tips to help ensure that your messages not only connect but also highlight your brand's distinct...2023-08-1626 minSticky Brand Lab Podcast146: Negotiating Your Way to Success: Strategies for Women to Win in Business And BeyondAre you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a role in their difficulties.In this episode co-hosts Nola Boea and Lori Vajda talk to Andi Haddad, a highly accomplished professional specializing in vendor relations, negotiations, and B2B partnerships about her win-win approach to negotiations. Join us as we uncover the negotiating skills and tips to help you achieve remarkable success regarding contracts, collaborations, or career advancements...2023-08-0930 minSticky Brand Lab Podcast145: A New Beginning: The Bold Life-Changing Leap of a TV Producer Turned Business OwnerHave you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You’re not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready to take a transformative leap that holds the potential for extraordinary growth and fulfillment?In Part 2 of this thought-provoking interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior TV executive and executive producer for notable award-winning hits networks, about her transformative journey into self-employment. Join us as she reveals her valuable in...2023-08-0228 minSticky Brand Lab Podcast144: Lights, Camera, Entrepreneurship: A TV Producer's Bold Career SwitchProfessionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women successfully navigate the transition and thrive in their side businesses.In Part 1 of this 2-Part interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior executive and executive producer for notable award-winning hits networks, about her life-changing decision to leave a successful career and venture into the world of entrepreneurship. Join us as we uncover the reasons behind her...2023-07-2624 minSticky Brand Lab Podcast143: The Archaic Concept of Retirement: How it Requires Us to Think Differently About the Second Half of LifeThe global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship. We invite you to listen in as co-hosts Lori Vajda and Nola Boea share why more individuals are building their career portfolios by starting their own companies and turning their knowledge, experience, and interests into multiple streams of income. But that’s not all; many are choosing to create lifestyle bu...2023-07-1930 minSticky Brand Lab Podcast142: From Event to Epic Tale: How Storytelling Transforms Marketing and PromotionWhether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience. Join co-hosts Nola Boea and Lori Vajda as they explore the magic of brand storytelling with David Fischette. Learn how to connect brand stories with your target audience by using the tricks, techniques, creative applications, and action steps discussed...2023-07-1221 minSticky Brand Lab Podcast140: Turning Career Setbacks into Marketing Triumphs: The Entrepreneurial JourneyIf you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating. In this episode, co-hosts Nola Boea and Lori Vajda speak with David Fischette about the difficulties he encountered in the music business and the pivotal decision that would ultimately change his career and life. Listen as this musician-turned-entrepreneur discusses the twists, turns, and unexpected detours he underwent as well as the practical...2023-06-2829 minSticky Brand Lab Podcast139: Mindset-Reset: How To Prioritize Yourself and Stop Being A People Pleaser – 2023Whether it’s setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no’ to others. One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. Come listen as co-hosts Lori Vajda and Nola Boea share why and how putting yourself first can shift everything in your life and give you more energy so you can assert your needs and desires with confidence - and there’s nothing selfish about th...2023-06-2222 minSticky Brand Lab Podcast138: Successful Entrepreneurs Who Were Inspired By Their FathersWe may be tempted to give credit and accolades to successful entrepreneurs like Richard Branson or Anne Wojcicki, co-founder and CEO of 23andMe, for their drive, innovation, and remarkable success. However, the credit would be misdirected, at least partially. In fact, some of today's most successful businesspeople were influenced by their business-owning parents.How does our upbringing influence our entrepreneurial spirit? In this special Father's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role fatherhood plays in the lives of entrepreneurs. Whether you’re a business owning parent or an aspiring entrepreneur, hear from successful CE...2023-06-1414 minSticky Brand Lab Podcast137: First-Time Entrepreneur: How To Find Your Business “Why”Starting your own business, whether full-time or part-time, has many advantages, including the freedom to be your own boss and the flexibility to set your own hours and decide how and where you want to work. But is that enough motivation? In this episode, co-hosts Nola Boea and Lori Vajda speak with listener and aspiring entrepreneur Beth Ortman about the difficulties she encountered in determining her business's "why." Is knowing your "why" important? Our answer may surprise you. Hear how we helped Beth discover her unique ‘why’ and how you can use our process to find yours....2023-06-0742 minSticky Brand Lab Podcast136 - 5 Best Practice Tips for Choosing A Business & Domain Name In 2023Are you looking to start your side business in 2023? If yes, this might just be the most important episode you’ll want to hear. Why? Because there are correct and incorrect ways to maximize a domain and business name. But it all starts with choosing a name.In this episode, co-hosts Lori Vajda and Nola Boea share three critical mistakes to avoid and five important best practice tips for choosing your business name and domain.Thanks for listening! Let’s stay connected!Subscribe to the podcast wherever you listen. That way, you’...2023-05-3135 minSticky Brand Lab Podcast135-Innovation and Leadership: 5 Differences That Set Solopreneurs and Entrepreneurs Apart in BusinessCongratulations on your decision to start a business and become a founder. So will you be an entrepreneur or a solopreneur? Why is determining which type of small business owner you want to be so important? Because the choice you make can have a direct impact on your bottom line and future sales. If you haven’t thought about what type of “preneur” you want to be, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share fiveimportant business distinctions between a solopreneur and an entrepreneur. Thanks f...2023-05-2424 minSticky Brand Lab Podcast134 Mother’s Day: Role Models for WomenMale and female entrepreneurs pursue entrepreneurship for more or less similar reasons. Yet, while the number of female owned businesses (252 million female entrepreneurs worldwide) has grown significantly, there’s still a lack of mentors and advisors guiding and offering support. In this special Mother's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role of female entrepreneurs, their vision, and goals, as well as share a special and inspiring story from a listener about a role model who inspired her. Thanks for listening! Let’s stay connected!If you enjoyed this...2023-05-1614 minSticky Brand Lab Podcast133: How to Promote Your Business Locally: 5 Tactics to Use in 2023Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers!If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing tactics to help you raise brand awareness, drive website traffic, or make sales. Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That w...2023-05-1030 minSticky Brand Lab Podcast132: Mompreneur: How to Juggle Business, Self-Care, and Family-without Losing Your Sanity!Mompreneurs employ more than 9 million people in the US alone. However, for many moms, balancing the demands of running a business with the responsibilities of being a parent can often lead to frustration, burnout, neglecting your own self-care, and feeling like a hot mess!In this episode, co-hosts Nola Boea and Lori Vajda talk to Nikki Oden about the challenges she faced trying to juggle business, career, and family. Hear as this attorney turned entrepreneur shares her actionable steps, insights, and practical solutions for reducing those feelings of overwhelm so you can find harmony between your personal...2023-05-0330 minSticky Brand Lab Podcast131: Solopreneurs: 4 Creative Cold Email Marketing Tips (With Examples) to Use in 2023Have you wondered how effective cold email marketing is? As a tried and tested, inexpensive, and easy to maintain marketing tool, email is very effective. Research has shown that, as a business owner or marketer, you can expect an average ROI of $42 for every $1 spent on email marketing.In this episode, co-hosts Nola Boea and Lori Vajda share four innovative tips along with concrete examples so you can get started creating cold emails that won’t collect digital dust. Thanks for listening! Let’s stay connected!If you enjoyed this show, subs...2023-04-2423 minSticky Brand Lab Podcast130: Business Storytelling: Tips to Help Your Brand Stand Out in 2023 with Limor Bergman GrossToday’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.”Storytelling is a skill that business owners can’t afford not to develop. In this episode, co-hosts Nola Boea and Lori Vajda talk to Limor Bergman Gross about the power of stories to build a human connection with customers, increase brand awareness, and promote and sell your products and services.Th...2023-04-1929 minSticky Brand Lab Podcast129: Why Your Small Business Needs Storytelling in 2023Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of customer reviews and experiences, analogies, metaphors, or personal experience, can elevate your brand in the minds and hearts of your ideal customers. Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to th...2023-04-1223 minSticky Brand Lab Podcast128:Vibrant Life vs. Retirement: How to Plan for the Future You Want to Enjoy!When you hear the word "retirement,” what comes to mind? That was the question we started asking ourselves and others. We wanted to know how people saw their future selves and what needed to change today in order to create that life In this episode, co-hosts Nola Boea and Lori Vajda explore why retirement needs a branding makeover, what you can do now to create a vibrant life, and why retirement doesn’t guarantee you get one. Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the po...2023-04-0525 minSticky Brand Lab Podcast127: Why Non-Linear Career Paths Are The Future with Podcast Host & Media Entrepreneur Carly ReillyAttitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path. In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company. Thanks for listening! Let’s st...2023-03-2927 minSticky Brand Lab Podcast126: Nonlinear Career: A Path to First-Time Entrepreneurship or Career AdvancementSome people follow linear career paths; others find themselves wanting to mid-career change directions throughout their careers.Stepping off the traditional career track—that well-trodden road leading from novice to expert in your field—can feel daunting, especially after you’ve invested a decade, or several, pursuing a linear pathway up the corporate ladder.In this episode, co-hosts Nola Boea and Lori Vajda explore what a vibrant life and a non-linear career have in common and why you want both!Thanks for listening! Let’s stay connected!If you enjoyed...2023-03-2219 minSticky Brand Lab Podcast125: 13 Incredibly Easy Ways to Drive Traffic to Your Business Website!As an entrepreneur, you understand the importance of a good, user-friendly business website. It’s the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating more traffic to your online site is a crucial part of growing your business.In this episode, co-hosts Nola Boea and Lori Vajda, share 13 super easy tips for driving traffic to your business website!2023-03-1526 minSticky Brand Lab Podcast#124: Social Media For Business: The 7 Best Social Media Trends for 2023Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out.Come hear Nola Boea and Lori Vajda, the co-hosts of this episode, discuss the top social media trends for 2023 to help you attract your ideal client and expand your small business reach.Thanks for listening! Let’s stay connected!If you enjoyed th...2023-03-0727 minSticky Brand Lab Podcast#122: Social Media For Business: Four Effective Ways To Attract Your Ideal Client in 2023Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to...2023-02-2130 minSticky Brand Lab Podcast#121: Sara Baumann: Breaking The NFT Gender Gap With Entrepreneur Artist and Founder of Women & WeaponsWhen Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases. In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the ch...2023-02-1439 minSticky Brand Lab Podcast#120: 5 Ways to Tell if Your Business Idea is Worth Pursuing in 2023When it comes to starting a business, even a side business, passion isn’t enough; you also need to make sure your idea is viable. A great money-making business idea is one that solves problems and has a viable market. In this episode, co-hosts Nola Boea and Lori Vajda are sharing their tips and the questions you need to ask yourself, all in an effort to help you discover whether or not your business idea is worth pursuing in 2023. Thanks for listening! Let’s stay connected!If you enjoyed this show, subs...2023-02-0818 minSticky Brand Lab Podcast#118: 7 Lessons Journalist Noa Gadot Learned From Interviewing Successful Women EntrepreneursHave you dreamed of being an entrepreneur but haven’t yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she’s learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they...2023-01-2318 minSticky Brand Lab Podcast#117: How to Keep Your Stress Level in Check When Starting Your New Business!There are plenty of benefits to starting your own side business. And while the downsides may be few, one important challenge is learning how to manage the stress that comes with being your own boss.When we aren’t mentally, emotionally, and physically well, our businesses won’t be either. In addition to contributing to burnout, poor stress management and coping techniques can ultimately impede the growth and momentum of a company. In this episode, co-hosts Lori Vajda and Nola Boea are sharing their fifteen tips, techniques, and tools to help you reduce and manage stress so you...2023-01-1830 minSticky Brand Lab Podcast#116: Female Tech Founder Noa Gadot is Changing Brand Marketing—For the Better!Product reviews are not new, but recently they’ve become less trustworthy as influencers charge high fees for their endorsements and more marketing agencies purchase fake reviews. Noa Gadot founded the5starz to change this.Today, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur Noa Gadot, owner of the Israeli company the5starz, to hear how she started her game-changing company and what lessons she learned along the way. Find out how this tech CEO brought her incredible marketing solution to market as she shares her inspiring founder story with us. Thanks for...2023-01-1028 minSticky Brand Lab Podcast#115: Looking Back. Looking Forward. The Power of Doing an Annual Business Review.Looking at things as they are, rather than as we would like them to be, enables us to set an intention and make sure that everything that is under our control is in line with that intention. With that goal in mind, co-hosts Lori Vajda and Nola Boea take a realistic look back at the challenges, opportunities, and triumphs that made the year, as well as some of the new directions and new ventures they have planned for the future. And while our experiences may be somewhat unique to us, we feel there are insights you can a...2022-12-2129 minSticky Brand Lab Podcast#114: Entrepreneurship: How To Stand Out in the Expert EconomyYou’ve been in your career for a while, and if you’re like most professionals, you have a lot of real-world experience under your belt. So why not profit from your knowledge? In today’s “expert economy,” that’s exactly what aspiring entrepreneurs are doing. Most people have knowledge, wisdom, and lessons learned to impart that could be very beneficial to others. And in this episode, co-hosts Lori Vajda and Nola Boea are sharing their method to help you determine which of your insights and skills are marketable. Freelance providers as well as on-demand consulting services have given pe...2022-12-1316 minSticky Brand Lab Podcast#113: The Future Of Work and Entrepreneurship With Futurist Joe TankersleyBetween 2020 and today, we’ve seen seismic shifts, from where we work to how we work. As the year comes to a close and the New Year is just weeks away, we wonder what the future of work and entrepreneurship will look like. To get some insight, co-hosts Nola Boea and Lori Vajda sat down with professional futurist Joe Tankersley to take a deeper look at the opportunities, challenges, and realities for aspiring entrepreneurs.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. co...2022-12-0632 minSticky Brand Lab Podcast#112: How To Start & Grow A Side Business Based On Your Knowledge, Experience, And ExpertiseDo you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers. In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They’re also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and...2022-11-2908 minSticky Brand Lab Podcast#111: 7 Types of Side Business Entrepreneurs: Which is Right For You?It’s time to rethink the traditional career idea. Better yet, it’s time to unlearn and relearn a totally new way of thinking about your career. Gone are the days when having one career and one source of income would take you to retirement and beyond. Today, it’s about diversifying your career and one way to do that is through entrepreneurship. In this episode, Nola Boea and Lori Vajda share 7 types of entrepreneurial opportunities – each one with its own unique set of benefits and challenges, so you can determine which one best fits your personality, skills, i...2022-11-2226 minSticky Brand Lab Podcast#110: The Best Urgency Messaging To Help You Increase SalesThe Internet makes it easy for customers to shop around and compare options and prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency. In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We’re also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.2022-11-1516 minSticky Brand Lab Podcast#109: How to Deal with 3 Common Types of Customer RejectionsAs an entrepreneur, hearing ‘no’ from a prospective customer stings. Yes, it hurts emotionally, but customer rejections are also a real threat to your business’s success. In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet. Thanks for Listening!Ready to start yo...2022-11-0817 minSticky Brand Lab Podcast#108: How To Write Eye Catchy, Hard To Resist Call To Action MessagesDo you want your reader, website visitor, or customer to do something? Then your message needs a call-to-action (CTA). A call to action is a short invitation for your reader to take a desired action. You often see call to action at the end of an email, on an ad, or website . In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to m...2022-11-0325 minSticky Brand Lab Podcast#107 What I Need to Know About Incorporating My Side Business, with Attorney Tanya Bower - ENCOREDo I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. This was our most popular episode in 2021, so we’re offering this encore beca...2022-10-2531 minSticky Brand Lab Podcast#106 - Identity Capital: How to Use it to influence and Persuade Others to Hire You, with Nikki SherinTelling your professional story can be powerful, whether it’s to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.Thanks for Lis...2022-10-1828 minSticky Brand Lab Podcast#105: How to Write Headlines That Hook Your Ideal CustomersThe very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast. In this episode, Lori Vajda and Nola Boea walk listeners through 4 tried-and-true techniques to craft an attention-grabbing headline. Plus, they point you to free online tools that will gauge the power of your headlines to make readers take action. Be sure to download your free Headline Tipsheet. Thanks for Listening!Rea...2022-10-1121 minSticky Brand Lab Podcast#104 - Buyers Journey: Are You Creating Compelling Content That Closes Sales?Great content is an absolutely necessary companion to your buyer’s journey and your company’s sales process. Knowing what type of content to produce and when to send it is key to closing sales.In this episode, Nola Boea and Lori Vajda will take you through all you need to know about producing the right content for your stage 5 (decision stage) audience and business. Take a listen and get the tips and examples so you can turn prospective buyers into customers.Thanks for Listening!Ready to start your business or grow...2022-10-0420 minSticky Brand Lab Podcast#103 - Entrepreneurship for Women as a Second ActFor female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur. In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business - all it takes is a little grit and determination.Thanks for Listening!...2022-09-2829 minSticky Brand Lab Podcast#102 - Buyers Journey: Marketing Messaging That Drives SalesWhether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey. In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness.From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.Tha...2022-09-2125 minSticky Brand Lab Podcast#101 - 5 Reasons Your New Small Businesses Should Partner with a CharityIt may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial. In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes without - even without high profit margins - all it takes is a little creative giving back.Thanks for Listening!Ready to start y...2022-09-1515 min