Shows
HVAC Full BlastAgents of Change: HVAC Marketing for the Modern EraOn this episode of HVAC Full Blast, hosts Mary Carter and Stephen Ross are joined by special guest Lorne Sederoff from SearchKings for an inside look at how search engine marketing and AI are reshaping success in the HVAC industry. Listen in as they share real stories from contractors, unpack the evolution from traditional SEO to paid advertising, and discuss how platforms like ChatGPT are changing the way businesses connect with customers.Lorne offers practical strategies for tracking marketing ROI, optimizing online business listings, and leveraging AI-driven tactics—like targeted streaming TV ads—to help...
2025-10-0648 min
Colony Confidential PodcastNavigating Chat GPT and Artificial Intelligence for Pest ControlDon't miss out on the latest insights from Colony Confidential! Join us as we explore the impact of AI and chat GPT in pest control with Lorne Sederoff and James Rocker. Today the return with even more practical insights and tips to help you utlize today's tools in an easy to understand way. If you're not sure how A.I can help you, or you're afraid to find out. This is just the episode for you. These guys break things down in a way that Ed Sheehan can understand! We even have some fun when we put Chat GPT to th...
2023-09-0724 min
Colony Confidential PodcastBeyond the Buzz. The Impact of A.I. on Pest ControlWe start this season off with a bang. We wanted to delve into the realm of artificial intelligence (AI) and its profound impact on the pest control industry. We were lucky enough to have Lorne Sederoff from Search Kings and James Rocker from Nerds that Care join us to talk about how AI can enhance efficiency, automate tasks and help you do more in less time. If you've been hearing a lot about AI but aren't really sure how this applies to you and your business, this is your sneak peak and a great way to learn how you cou...
2023-08-3130 min
Torrice Talk & Torrice Tech TalkEpisode 157: Call Scoring with SearchKingsWe welcome Lorne Sederoff from SearchKings back to Torrice Talk to discuss the call scoring strategy used by SearchKings to help your company get better quality leads.
2023-08-1422 min
Potty Talk - The Podcast for Plumbing Business OwnersHow to Easily Get 5 Star Plumbing Reviews - Potty Talk #376In this edition of Potty Talk Google Review Expert Lorne Sederoff joins Richard to share how you can make it easy to receive 5-Star Google reviews.
-----------------------------------------------------------------------------------Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!
🔸 FREE Million Dollar Plumber Blueprint to learn how to bui...
2023-03-2841 min
Potty Talk - The Podcast for Plumbing Business OwnersMake your phone ring with these "Power Tools" - Episode 365In episode #365 of Potty Talk, Richard and Laura interview Lorne Sederoff from SearchKings, the Google experts who will make your phone ring.
Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!
🔸 FREE Million Dollar Plumber Blueprint to learn how to build a secure and profitable plumbing bus...
2022-11-0744 min
Pet Boss® Podcast with CandaceHow to Become a “Google Screened” Pet Business Ahead of the PackThis is your chance to get ahead of the Google curve… they’re up to BIG things for the pet industry! Our friend Lorne Sederoff from SearchKings, a premier Google Partner, stopped by to share all about the new "Google Screened" option launching NOW for the pet care space. Getting your "Google Screened" Badge verifies to customers searching for services that you're a licensed professional who they can trust over randomly choosing someone online. Lorne breaks down all the specifics: What Google Screened is and how it will benefit y...
2022-08-1435 minTorrice Talk & Torrice Tech TalkEpisode 125: Maximizing Your Digital Advertising During the Busy SeasonWe welcome back Lorne Sederoff from SearchKings to discuss how shifting your digital strategy during the summer months can help your company maximize your digital advertising spend in the busy season and set you up for success when business slows back down.
2022-07-1316 minTorrice Talk & Torrice Tech TalkEpisode 109 - Targeted Hiring Campaigns with SearchKingsWe welcome Lorne Sederoff, VP of Training and Channel Development, and Mimi Valentim, Account Executive, from SearchKings to Torrice Talk to discuss targeted hiring campaigns with SearchKings and how these campaigns can benefit your HVAC company.
2022-02-0224 min
The SpaRetailer PodcastEpisode #68, Get the Google Guarantee with Lorne Sederoff of SearchKingsAs a local business you surely have filled out your Google My Business listing, gathered as many reviews as you can and have even done some paid advertising to get your company at the top of local search results. But Google is introducing a new program that may push you further down the page if you don’t act fast. We talk to Lorne Sederoff from SearchKings about the Google Guarantee and how hot tub retailers can be the first to […]
2022-02-0254 minTorrice Talk & Torrice Tech TalkEpisode 108 - Changes to Google & Google Local Services in 2022We welcome back Lorne Sederoff, VP of Training and Channel Development at SearchKings, to discuss changes being made to the Google Local Services platform and how you can take advantage of these changes to help your standing on Google.
2022-01-2620 min
Pool Chasers PodcastEpisode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings Episode Summary: Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings. “What Google is introducing into the pool industry,” says Lorne, “for both pool builders and pool cleaners is going to be a new top-of-page directory that is going to dramatically change the business.” Google’s criteria for the “...
2021-11-0851 min
The Home Service Expert PodcastHow Google Is Changing The Game For Home Service Businesses And How to Adapt FastLorne Sederoff is the Director of Channel Development under the Google Local Services team at SearchKings. Working closely with industry coaches, agencies, associations, and manufacturers, he develops efficient digital marketing programs for professional and home service businesses, while staying up to date and a step ahead of any changes to the Google program to give clients a competitive advantage. In this episode, we talked about local service ads, Google Local Services, SEO, SEM, digital marketing, lead generation...
2020-10-161h 10
Pool Chasers PodcastEpisode 102: Google Marketing 101 and Why Your Business Needs It with Lorne Sederoff of SearchKings Have you ever asked yourself what is SEO, or what does SEO stand for? Have you heard the term SEM and wondered what exactly is search engine marketing? These are questions we hear often and once had ourselves. It can be difficult to grasp these concepts, so for this special episode of the podcast, we sat down with Lorne Sederoff of SearchKings and we were also joined by Demetra Mandrapilias to discuss these terms. We also jump into a few topics in the big world of Google. The first being how to set up your Google My Business page, the se...
2020-06-1551 minTorrice Talk & Torrice Tech TalkEpisode 64 - Utilizing Your SearchKings Elite Dealer BenefitsWe discuss how to utilize your SearchKings benefits package through your American Standard Customer Care or Trane TCS elite dealer programs with Lorne Sederoff from SearchKings.
2020-04-2905 minThe Home Service Expert PodcastHow To Market During Times Of CrisisFour world-class marketing experts discussed how home service businesses can approach their marketing to not only survive but also thrive during these challenging times. Lorne Sederoff is the director of channel development at Search Kings. He is a certified expert at anything and everything there is to do about Google for marketing and lead generation, from its algorithms to its features. Dennis Yu is a world-renowned expert and speaker on Facebook marketing. He is the founder and CEO of BlitzMetrics, a social media analytics firm in Portland that provides clients such as MTV, Nickelodeon, and...
2020-04-171h 46Torrice Talk & Torrice Tech TalkEpisode 63 - Breaking Down the Google Local Services PlatformWe welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.
2020-04-1511 minTorrice Talk & Torrice Tech TalkEpisode 61 - Examining the Digital HVAC Market & Trends During the COVID-19 PandemicWe welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.
2020-04-0222 minPotty Talk - The Podcast for Plumbing Business OwnersEpisode 259-Power Tools Edition: Google's Going GangbustersGoogle is reporting huge upticks in searches for plumbers. 😱😱 What does this mean for you?
Find out on this Power Tools edition of Potty Talk LIVE as Lorne Sederoff of SearchKings joins Richard to share their findings and how you can take advantage of this game-changing trend. 😜⚡
Thanks for catching Potty Talk LIVE, THE show for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pr...
2020-03-311h 02Torrice Talk & Torrice Tech TalkEpisode 48: Discovering the Google Local Services Platform with SearchKingsWe welcome Lorne Sederoff from SearchKings to Torrice Talk to introduce HVAC dealers to SearchKings and discuss the Google Local Services program and the Google Guarantee program to help dealers get more leads and "spend their money on their own terms, not Google's".
2019-12-0427 minThe Home Service Expert PodcastGetting Ahead of The Competition with Voice Search and Google GuaranteeLorne Sederoff runs a successful SEO agency. As the head of development of the Google Guarantee Program at Search Kings, he is a certified expert at anything and everything there is to do about Google for marketing and lead generation, from its algorithms to its features. In this episode, we talked about Lead Generation, the Google Guarantee Program, Voice Search...
2019-07-1947 min