Shows
AI For CreativesDo You Fear AI? An Author Interview with Nova LorraineAI for Creatives is a podcast by Creatives for Creatives connecting art, innovation, and humanity.In this episode, hosts Nova Lorraine and Kamilah Sanders introduce this episode about Nova's new book "The Jockey on the Horse: A Creative Guide to AI"What Nova's Been Up To- Nova shares some recent accomplishments like being interviewed for an upcoming mini-series, receiving a legal services award, and continuing to build access to technology and culture through House of Nova.What Kamilah's Been Up To- Kamilah mentions that she and others...2024-05-2454 min
Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechFrom Idea to Launch: The Two Colorful Years Behind Building a Sustainable, Ethical Fashion Brand with Jola's Joie LaFrentzIn today’s episode of ‘Spirit of 608’ podcast host, Lorraine Sanders talks with guest Joie LaFrentz telling us what she has been up to and sharing the real deal behind how she has been building Jola.2022-07-0753 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechQ&A: How Should This Ethical Fashion Designer Successfully Market A New Non-Profit Partnership?If there’s one thing I truly believe about getting visible through DIY PR and earned media (i.e. media you didn’t have to pay for, a.k.a. advertising), it’s this: there’s no one-size-fits-all solution. There just isn’t. Yes, there are a ton of best practices and standard strategies, and they are great, but there are always questions that come up about people’s individual businesses. That’s, in fact, exactly why I created the PressDope DIY PR course program and set it up the way it is. The goal is to give entrepreneurs the training a...2021-10-2132 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechTalking Media, Money, Messaging & the Future of Her Ethical Fashion Magazine with Katie of ESJ Launching a magazine is not for the faint of heart. Sure, content is crucial for most businesses right now (especially those in the sustainable fashion arena). But consistently creating high-quality, thought-provoking, change-making content? It’s a hugely intensive endeavor, one that this week’s guest on the Spirit of 608 podcast knows well. During our conversation, ESJ magazine (a.k.a. Ethical Style Journal) founder Katie talks frankly about the complexities of building a media business in the sustainable and ethical fashion arena and how her approach has changed — and is poised to change again soon — and why. We talke...2021-10-141h 07Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechFrom Antique Lockets to The Today Show and Beyond with Luna & Stella Suzanne Ellis WerneviSometimes you fall in love with vintage, and sometimes you fall so hard you start a business. The latter is the case for this week’s guest, who launched a line of jewelry born out of her love for antique lockets and went on to grow the company into a mixed collection of modern fine jewelry pieces and unique antique jewelry from her network of sources. In this week’s episode, we get the inside story of Suzanne’s journey from the corporate world (she’s an alum of J.Crew, RedEnvelope, Victoria’s Secret and Bally) to launchi...2021-10-0757 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow Serial Fashion Entrepreneur Sarah Shaw Launched 6 Businesses & Landed Her Products in Hollywood Films What happens when your product unexpectedly lands in the hands of a Hollywood costume pro who happens to be working on the sets of a film destined to become the next big thing. Ask this week’s guest on the Spirit of 608 podcast, whose fashion business career spans decades and six different companies — some of which she ran at the same time. A multi-hyphenate creative and serial entrepreneur, Sarah Shaw lets us in on her journey from her early days in Los Angeles as an almost accidental handbag designer who went on to see her products in feat...2021-09-301h 04Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechWe Scope the Future of Secondhand Style from a Hyper-local Lens The future of secondhand fashion is unfolding in front of our eyes. For many of us who’ve thrifted for years and loved vintage and new-with-tags treasures long before they became big business, it’s easy to wonder: what’s next? How will the rise of billion dollar companies slinging secondhand style affect not just the mainstream fashion landscape, but the legions of local shops and sellers who see secondhand as so much more than the latest trend. To get some answers, our fabulous summer intern Evelyn hit the streets of Charlottesville, Virginia, where we have numerous consig...2021-09-231h 10Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechGetting Visible with Video with Livestream Expert & Empirenista Founder Alicia Henderson If you’ve ever stressed about live video — or any video content for that matter — you need to listen to today’s episode with Alicia Henderson of Empirenista and the Video Visibility with Alicia Show. That’s because she’s bringing us her completely down-to-earth and no BS approach to video content and why it’s time to get over your fears and hesitations and use this ultra-powerful way of communicating to reach new audiences and grow today. In her work with female entrepreneurs, Alicia helps women get comfortable using video in a way that highlights their expertise and...2021-09-1655 min
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix488: [coaching] Which Opportunity Should She Pursue with Lorraine SandersWhat should you do as an entrepreneur who’s been offered an exciting position with a company that may also take you out of your business? Lorraine Sanders, the founder of Spirit of 608, a media services company, joins me during this On Air Coaching call to discuss her next steps when navigating this potential career opportunity that could impact her business. Join us as we also dive into how Lorraine can stay focused and attract ideal clients to her business by leveraging her podcast to get consistent leads. CLICK HERE to Apply...2021-09-0955 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix488: [coaching] Which Opportunity Should She Pursue with Lorraine SandersWhat should you do as an entrepreneur who’s been offered an exciting position with a company that may also take you out of your business? Lorraine Sanders, the founder of Spirit of 608, a media services company, joins me during this On Air Coaching call to discuss her next steps when navigating this potential career opportunity that could impact her business. Join us as we also dive into how Lorraine can stay focused and attract ideal clients to her business by leveraging her podcast to get consistent leads. CLICK HERE to Apply...2021-09-0955 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechGrowing with a Mission Statement at the Heard of Your Business with Influencer Marketing Strategy Expert Idalia Salsamendi2021-09-0949 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechPower Moves: Creating a Sustainable Content Publishing System for Your BusinessNo matter what kind of content you’re creating for your business, I’m willing to bet one thing. There are times you’re totally overwhelmed. And maybe those times are pretty much all of the time. And if that’s the case, it’s for good reason: given today’s marketing landscape and the realities of what’s required to get visible as you grow, almost every brand — whether you’re a product-based DTC ecommerce business like the many I’ve interviewed on the Spirit of 608 podcast or the founder of a tech platform or a service brand seekin...2021-09-0230 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechDoing Less to Get More Out of Life As A Multi-Hyphenate Fashion Designer, Neuroscientist & Community ActivistDesigner, neuroscientist and community leader Sharmon Lebby is back with us on the Spirit of 608 podcast for a second episode updating us on how her journey building a an ethical fashion brand as a side-gig ultimately led her to become an activist and community leader pushing creating connections among ethical businesses and pushing for change in her native San Antonio and well beyond. As president of the Ethical Network of San Antonio, Sharmon is dialed into the social and economic issues impacting owners of ethical small businesses in her region and is committed to bringing conversations about...2021-08-2653 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechThe Easy 7-Step Framework for A Powerful PR PitchWhen was the last time you sent a pitch email to the media? With even a small amount of outreach, you can significantly increase your visibility through more outreach to journalists, bloggers and content creators. Oh yes, anyone can leverage media coverage and positive PR to elevate their business, build credibility, boost search engine rankings and reach new audiences with your message, products and services. The thing is, so often people let the pitch email get in the way. Instead of starting at a blank Google doc agonizing over what to write and then, yup, bailing from...2021-08-1927 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechLeaving an International Career in Corporate Law to Launch Luxury Vintage with Rae Joseph of 1954 by Rae JosephThis week, we welcome Rae Joseph to the Spirit of 608 podcast to let us in on her journey from corporate law to starting a business at the intersection of luxury and vintage fashion. Listen to the episode for a dive into what it’s like to leave a lucrative, successful career in order to turn your passion into a business, how she’s educating shoppers in her native Saudi Arabia about the joy of luxury vintage clothing and accessories and what’s next for the business of secondhand style. 2021-08-1247 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechMarketing a Responsible Footwear Brand Responsibly with Beckett Simonon's Adela CardonaWe’re kicking off this year’s second season of the Spirit of 608 podcast with an inspiring woman helping to pioneer responsible fashion in Colombia — and as you’ll hear in the episode — far beyond that, thanks to her role leading the responsibility efforts and media outreach for men’s footwear brand Beckett Simonon. I was already well aware of the Colombia-based purveyor of made-to-order shoes, boots and sneakers before I met Adela earlier this year when she joined the PressDope DIY PR course program we offer to founders and brands at the intersection of fashion, entrepreneurship, sustainabili...2021-08-051h 05Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechThe Thing We're Not Talking About in Sustainability & What's NextIn the final episode before our annual summer break (we’ll be back with all-new interview episodes in August), I’m talking about the thing we’re not talking about enough in the sustainability space. Especially when it comes to business. It’s been on my mind for a while, and I am sharing it all in this episode. Plus, a bunch of things I want you to know about where the podcast is headed, what’s changing and what to expect from us while we’re on break (hint hint, if you have wanted to be a part of th...2021-06-2430 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechBrand Photographer Jessie Wyman Tells Us What Every Ethical Fashion Biz Needs Before The Next Photo Shoot (Plus, Pivots & Choices)Oh the joy and challenge of amazing photography. Visual imagery is queen today, especially considering every brand aiming to grow is basically tasked with becoming its own mini publishing house. Honestly, just think about it: it used to be that brands, well, they sold things. And the media, well, they published things about the things other people made and sold. Today, every brand reaching new audiences is using content to make it happen — and churning out magazine-sized volumes of copy and photography while they’re at it: content for social media, advertising, web sites, newsletters, online events, webinars, pitch deck...2021-06-1759 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechLastObject's Isabel Aagaard on the Business of Design-Driven Alternatives to Single Use ObjectsWant inspiration for building a design-driven business with sustainable values and rethinking single use daily habits that seem so, well, normal until you realize they’ve only been common for the last 50 to 100 years? Then you’re going to be all ears for this week’s guest on the Spirit of 608 podcast, Danish designer and Last Object co-founder Isabel Aagaard. Even at the helm of a fast-growing company (look out for their retail presence in U.S. Anthropologie stores soon) with a baby in a global pandemic, Isabel exudes chillpreneur (credit to Denise DT for the term) vibes...2021-06-1055 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechPower Moves: Money Mindset, Simplification & Noticing What's Right There in Front of YouPower moves, y’all! Yes this episode is making me drop the yalls. Why? Because it’s full of ideas and encouragement I want you to hear right now: so many of us struggle with money mindset, simplifying and taking full advantage of the resources and amazing things we have right in front of us. And that’s not because we’re unworthy or doomed to failure — absolutely not. It’s because of how our minds work — in part two, you will hear that explained quite literally in thoughts drawn from my recent conversation with neuroscientist and FEST founder Sharmon Lebby...2021-06-0331 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechNikki Reed on Heading from Hollywood to Build Bayou With Love Jewelry from Recycled Computer Gold + Launch A LOCI Vegan Footwear CollectionSometimes business is grueling and challenging and frustrating to no end. But then, sometimes things begin to fall into place and you come up for air to realize you are in exactly the right spot for right now. That’s what happened to multi-hyphenate actor-musician-artist-activist-entrepreneur Nikki Reed (you will remember her from the Twilight series and many others) when she stepped beyond Hollywood to launch a business focused on sustainability. Joining with Freedom of Animals founder Morgan Boyle, Reed launched Bayou with Love, an ecommerce company that has evolved into a modern fine jewelry destination for those seeking ethical op...2021-05-271h 00Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow Accel Lifestyle's Megan Eddings Turned a Stinky Workout Shirt Into a Brand, Then a Multi-Faceted Business that's Going Far Beyond FashionThis week’s guest turned her pain personal point — her husband’s stinky workout shirts — into product that’s now fueling not one, but multiple businesses. On this week’s episode of the Spirit of 608 podcast, you will hear how Texas entrepreneur Megan Eddings left a corporate career while at the top of her game to risk building an activewear brand aiming to solve for stinky shirts. But she didn’t just create an apparel line — she put her college chemistry degree and sales acumen to work and ended up creating an entirely new fabric to fight odor. She didn’t st...2021-05-2053 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech6 Content Marketing Strategies Every Product Biz Should Steal — ImmediatelyWhat can product businesses in FEST (fashion, entrepreneurship, sustainability + tech) learn from content marketers in the current digital landscape? As a content creator, producer, consultant and entrepreneur who works primarily with product businesses, I’m here to tell you the answer is so much, especially right now — a time when every business is being asked to become a publisher in order to stay visible and connect with new audiences. From simple social media communication tactics to the easiest email marketing tip ever, listen to this solo episode for the shortlist of ways I’m advising clients to embrac...2021-05-1339 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechSamara Walker on Building Luxury Vegan Nail Lacquer Brand Auda.B, a New Nordstrom Partnership + More All While Holding a Corporate JobOn this week’s show, we brush up to (sorry not sorry) the story, tips and advice from an entrepreneur building a luxury vegan nail lacquer company that’s out to make an impact in the beauty world with high-quality, cruelty-free products and a tech play that stands to increase inclusivity in more ways than one. Plus, and this is no small feat, Auda.B founder Samara Walker is doing it all while holding a full-time corporate job at one of the world’s best-known companies. Sam’s story is one that’s honest about the ups and downs...2021-05-061h 01Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechFrom Food to Fashion: Nicole Rawling on Creating the Material Innovation Initiative to Help Change the Future of Textiles In this episode of the Spirit of 608 podcast, we get seriously material about the future of fashion with guest Nicole Rawling, co-founder of the Material Innovation Initiative. Their mission? To make it easier for next generation textiles and product materials to make it into the marketplace in meaningful way. To that end, MII is betting collaboration and communication are key to their goal and, as such, act as connectors in a complex, global web of entrepreneurs, innovators, suppliers and manufacturers. An attorney who spent time growing the Good Food Institute and a former director with the Animal...2021-04-2950 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechMini Mindset Workshop: 5 Ways to Revive Your Mindset During Anxiety, Imbalance & OverwhelmIn this solo episode of the Spirit of 608 podcast, I get personal about my own anxiety and offer up 5 tried-and-true ways to revive your mindset when you’re suddenly hit with a wave of anxiousness, imbalance or overwhelm. I’m pulling the inspiration for this episode directly from my own super anxious day earlier this week, but the advice I’m offering up comes from figuring out what works for me through years of grappling with mindset highs and lows during life transitions, entrepreneurship, parenting and good old-fashioned, semi-ridiculous bouts of comparison-itis. I hope what I’m sharing here today ca...2021-04-2220 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechThe Folklore's Amira Rasool on Building Africa's Luxury Ecommerce Platform, Hiring & Joining an AcceleratorFor Amira Rasool, The Folklore is far from just a business. Not only that, this female founder travelled far from her home in the U.S. to discover the origins of her current business while studying in South Africa. After dedicating her life to African-American studies, Amira has realized that being visible as a black female entrepreneur and being able to shine the spotlight on luxury African fashion brands was a calling and a way to bring economic power to Black people and the design talent she saw while living abroad. With a focus on social justice...2021-04-1558 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech5 Things I Want YOU to Know Right Now to Create More Abundance & GrowthIn my neck of the woods, the switch suddenly flipped to spring mode and, with that, I’ve been thinking A LOT about growth, abundance and all the things that help cultivate those in life, as well as the things that, yup, get in the way. As you know if you’ve listened to the Spirit of 608 podcast for any length of time, you know that I am possibly the world’s unlikeliest mindset junkie. And if you didn’t know that about me, I hoping that tidbit helps put a big fat underline underneath my promise to you that the...2021-04-0830 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechDagsmejan's Catarina Dahlin on Creating Better Sleep with Sustainable, Science-Backed Clothing in SwitzerlandIf there’s one luxury in life that money can’t buy, it’s a good night’s sleep. Except, well, after you hear this week’s guest on the Spirit of 608 podcast, you might think differently. That’s because Catarina Dahlin, co-founder of Swiss sleepwear brand Dagsmejan, is here this week to let us in on her journey from a successful corporate job that included lots of international travel (translation: lots of jetlag) to founding a sleepwear brand that’s backed by scientific research and approved by, well, my mom. Those of you who have listened to the show fo...2021-04-0146 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech5 Years Later: How Many FEST Brands Persisted, Pivoted, IPO'd? What Percent Are Still Operating Today?It’s the 250th episode of the Spirit of 608 podcast! For this milestone episode, I’m getting all analytical on you and checking in on the status of the first 25 brands to be on the show. I tallied up how many are still operating, who has shut down, who’s pivoted or shifted and who’s IPO’d — and it’s more than one! That would have been pretty unbelievable to me back in 2015 when I started the show. But the FEST space has come a long way, and it’s showing no signs of slowing down. Want to know how busines...2021-03-2532 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechGoing Back to Where it All Began and Finally Finding Your True People & Passion with Purusha People's Hayley ElliottPretty much everyone has been in Hayley Elliott's shoes. Hayley had always wanted to express herself in some way, and create something beautiful. For her, this desire manifested in a business that she was passionate about - creating sustainable yoga wear that's ethically made and sourced. In this episode, Hayley Elliott talks about how being authentic and true to herself boosted her branding and even connected her to her ideal audience. Check out this episode where we talk about balancing life and entrepreneurship, being authentic with yourself amidst the pressure of doing business. 2021-03-1846 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechFive Things That Have Worked Really Well for Me in 2021Why wait until the middle or end of the year to evaluate what’s working well in ‘21? Two months and a bit in, I want to share 5 things that are working really well for me this year, including: The personality test that has changed everything for me One thing I finally gave in and started doing, and it’s making all the difference Two habits I paused on in the second half of last year and am never giving up again One more bonus! Seriously, these things have made all th...2021-03-1141 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechPioneering Fashion AI from Paris to Help Fashion Produce More Responsibly with Heuritech's Charlotte Fanneau This week, we hear from a leader in fashion tech from Paris, long the home of industry leading houses and couturiers who, despite their prominence, for years were notoriously slow to adopt technology as an inherent part of fashion’s future. But tech’s no longer an outsider idea in fashion. In fact, many major brands are leading the way forward by being early adopters of technology that makes it possible for brands to produce more selectively, decrease waste and foster more eco-aware thinking in an industry that is often filed under “most polluting in the world.” Bring up...2021-03-0450 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow Swap Retail's Melodie van der Baan Sells with Soul and Turned a Manual Process Into a Inventory Swapping Startup for Fashion Retailers I love startup stories that involve taking a manual, real-life process and creating a tech solution that mimics it and stories from founders who, in the quest to solve their own problems, end up bringing needed new ways of doing things into areas begging for innovation. This week’s guest is doing BOTH. During her years as a fashion brand rep, Melodie found herself going the extra mile to serve the stores she visited. In fact, she was quite literally going the extra mile by driving her retail clients’ excess inventory to other stores, swapping out merch even...2021-02-2553 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechShould you be on Clubhouse? What FEST founders need to know now about this wildly popular new platformEveryone is talking about Clubhouse, the less-than-a-year old audio app that caught wildfire last fall. Its invite-only nature has added to the hype. But the real question is whether you should care. Should you spend time creating, building and maintaining a Clubhouse presence -- essentially adding yet another social media platform to your plate? For FEST founders, there are special considerations -- how will an audio-only social networking platform benefit your highly-visual, probably product-based business? We'll dive into all of that on this week's episode of the Spirit of 608 podcast.2021-02-2318 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechLaura Mallows on Building Her Body Positive, Mental Health Promoting Beauty Brand in a PandemicStarting a business in the middle of pandemic, when the future seems a little unpredictable, doesn't seem like the smartest of ideas, but for Laura Mallows, it was the best one. Laura talks about how being real gave her an identity that everyone resonated with, even though it was totally against how the traditional beauty market presents itself. From showing off scars, bad hair days, and even bad skin days, Laura talks about how Mallows Beauty let everyone be unafraid to be REAL, even herself.2021-02-1139 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechPoshmark Co-Founder Tracy Sun on Entrepreneurship, Networking + the Early Pivot that Changed Everything [SO608 Recycle]2021-02-0437 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechLauren Tanaka Fortune on Building Sustainable Fashion Magazine Global Garbs & Modern Shoe Repair Biz Goods & Services in Los AngelesIt’s easy to get swept away by the glitz and glamour of the fashion industry, and for Lauren Tanaka, it certainly was a glamourous start. From rubbing elbows with celebrities like Charlize Theron and the cast of The Lord of the Rings, Lauren’s first gigs in the industry were every stylist and designer’s dream. But even as she was living the dream, some eye-opening moments drove Lauren to ask some tough questions about the fashion industry and her why. Listen to this week’s episode of the Spirit of 608 podcast to find out what exactly...2021-01-2856 min
JFS In ConversationEPISODE #4: Behind the Scenes of Fast Fashion with Lorraine SandersOn today's episode of JFS in Conversation, we cover Fast Fashion Behind the Scenes with Lorraine Sanders. Lorraine Sanders is a journalist and founder of the Spirit of 608, a boutique media services firm whose eponymous podcast reaches thousands of listeners each month with interviews featuring women building businesses at the intersection of fashion, entrepreneurship, sustainability + tech. It’s a space she coined FEST, and she’ll tell you it’s the future of fashion. Tune in to listen more! JFS In Conversation is a podcast created by Justice For Society in hopes to inform the world about importa...2021-01-2636 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechFind Your FEST Story Break Down: 3 Exercises + Five Questions You Need to Be Asking Yourself NOWWant to get visible? You need a story. Better yet, you need to know the version of your story you want to tell right now. One of the things I get asked most often when brands are starting out in their journey toward more visibility is what they should say when they start trying to reach that goal. When they’re wavering and hesitating on visibility projects like pitching more media and launching regular content marketing, one of two things is almost always at play: Either 1) they’re not sure what to do next and/or 2) they’re com...2021-01-2226 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechDarling's Linnea White on Building a Business with Serious Values while Staying Seriously Fun Do you believe in the power of a business to not only be a part of a community, but also be instrumental in building one? In today’s episode, Linnea, a.k.a owner and CFSO (chief of figuring sh*t out) at ecommerce and IRL shop Darling talks about how she bought the store 6 years ago at the age of 25 and has been cultivating a dream from her heart all these years. It was a special treat to have a Charlottesville entrepreneur on the show during my five-year anniversary of moving to here from San Francisco. She’s all...2021-01-151h 10Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow to Stop Letting the Top DIY PR Myths Sabotage Your Visibility and Hold You Back [Special Series Part 3]2021-01-1121 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechMy Top Recommendations for Getting Started with your DIY PR Strategy This Year [Special Series Part 2]2021-01-0816 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechWhy PR is More Important Than Ever This Year + Top 5 Benefits Waiting for You [Special Series Part 1]2021-01-0719 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechSnobette Editor Lois Sakany on Fashion & Footwear Media, Trends and What's Next (Plus, Yes, How to Talk to People Like Her) This year, we’re closing out our interview episodes with one that speaks to the good stuff that bubbled up from 2020: connections in new and unlikely places. Plus, we’re ending content for the year to take a pause, but leaving you with media intel to get you thinking and thirsty for more visibility next year — and how better to do that than to talk to one of the footwear industry’s longest-blogging and most knowledgeable influencers? Meet this week's guest, Lois Sakany, Founder of Snobette & OTR. 2020-12-101h 02Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechThe Most Important Story on Ethical Fashion + A Conversation With Its Author Almost every entrepreneur is, in one way or another, in the habit of constantly seeking more. That’s never been truer than with this week’s guest, a self-described renegade from her childhood days growing up in a small Texas town and onto a career steeped in impactful marketing campaigns and, from there, to her current status challenging the fashion industry’s status quo. Meet this week's guest, Elizabeth Cline, author of The Conscious Closet. Now decades into her quest to change the way the fashion industry approaches fit through a scientific study of body shape...2020-11-2659 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech10 Tools I Love for Amping Up Creativity, Visibility + Motivation So You Can Make Amazing Content and Get NoticedNeed a fix for your next (current?!) creative rut or when resistance comes up — something that’s super common at this busy time of year? Here are 10 tools I use and love for amping up creativity, visibility and motivation so I can move forward with creating content and continue reaching new audiences. From an Instagram stories editing tool that will allow you to place video on top of animated, moving images for a cool picture-in-picture look to the audio-video editing platform we use to create our audiograms for each episode, this is a show packed with practical info...2020-11-1934 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechInventor and Botasci Founder Cricket Lee on the Power of the Mind, the Science of Body Shape and Life as a Serial EntrepreneurAlmost every entrepreneur is, in one way or another, in the habit of constantly seeking more. That’s never been truer than with this week’s guest, a self-described renegade from her childhood days growing up in a small Texas town and onto a career steeped in impactful marketing campaigns and, from there, to her current status challenging the fashion industry’s status quo. Meet this week's guest, Cricket Lee, Founder of BOTASCI. Now decades into her quest to change the way the fashion industry approaches fit through a scientific study of body shape, this female...2020-11-1259 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech10 Ways to Get Visible Without Posting a Single Image on Instagram2020-10-2934 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech7 Strategies for Creating Visibility When It Feels Like The Last Thing You Want to Do Hear more on this week's solo episode of the Spirit of 608 podcast. Ask Spirit of 608 a question 2020-10-1531 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechEthical Fashion Activist Benita Robledo on Cross-Country Moves and Career Shifts, Motherhood and Connecting with Ethical Influencers On the heels of one of her most high-profile acting roles, Benita Robledo made the move to channel her celebrity into a platform promoting a more positive approach to fashion. Currently reviving her original blog after a two-year hiatus and launching a number of brand collaborations, this week's guest has built a loyal following by showcasing her candid thoughts on conscious consumption, secondhand style, ethical fashion brands, sustainable apparel and just about everything in between. Listen to this week's show for her journey from acting in Hollywood to building an online presence and moving cross-country to Pennsylvania...2020-10-081h 01Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechMarci Zaroff on Pioneering EcoFashion, Building a Greenhouse of Brands and Everything Mindset We're thrilled to have the woman who coined the term EcoFashion on the show this week letting us in on how she built her empire of eco-minded brands, which range from a sustainable line Farm to Home to women's apparel label Yes And to businesses in manufacturing and consulting. Oh and she's also an author, as well as a frequent speaker at high-profile industry events and a thought leader in the sustainability movement. Listen to this week's show for her journey from the early days of her first business as an ahead-of-her-time innovator in the h...2020-09-1749 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechCaution: This Episode Will Get You Published in Empowering Media & Grow Your Impact Have you been hoping to get press, get published + grow your impact? Then this episode is for you. On this week's episode of the Spirit of 608 podcast, I'm keeping it super practical. I love creating episodes that focus on mindset and strategy because those things have made such a difference in my life and the business lives of my clients, but this one isn't that at all. Instead, this episode is all about connecting you with very specific places you can go -- today -- and start getting press, getting published, building credibility...2020-09-1024 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech"Queen of Comfort" Taylor Jay on Entrepreneurship and Creating a Sustainable Fashion Line Merging Style and Wearability. When it comes to business, being super comfortable can be a bad sign. But with fashion? Bring it on. For that, we have self-described Queen of Comfort Taylor Jay, an Oakland entrepreneur and designer who has built a brand intertwining ultra comfy womenswear with social justice, body positivity, responsible fair labor manufacturing and no small amount of grace and style. During this week's show, she'll walk us through how a 20-something with zero design training ended up with an eponymous brand of elegant clothes that look like they'd fit in at your chicest friend's next socially distanced g...2020-09-0339 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHannah Franco on Life After Athleta, Launching Epoque Evolution & Responsible Fashion Brand Building in the Here and Now Welcome to the new normal (okay, everything these days could arguably fall under that umbrella, but moving on): it's a place where a multi-faceted creative leaves a well-known brand that anyone seeking a role in sustainable fashion would covet to partner up with a favorite colleague and take the leap into the realms of new brand-building in order to create what they wanted to see in the world. Why the new normal? Because it's all starting to happen: entrepreneurs aiming to reach mainstream shoppers with busy lives and lots of demands for their clothing are...2020-08-2752 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Techso608 Recycle: HOW JELT’S JEN PERRY CHEATED DEATH & BUILT AN ETHICAL BELT BRAND THAT GIVES BACK TO WOUNDED VETS (PLUS, PATENT PROCESS DRAMAS & LIFE ADVICE YOU NEED) On today's show, we're bringing back a conversation that's so good for right now with a guest who's not only inspiring, but entertaining to the extreme. Her infectious spirit could easily be something that bubbled up in the aftermath of a frightening medical emergency that landed her in the hospital close to death. But there's just something about her approach to life and business that makes me suspect she had it all along. Either way, you only have to listen to this female entrepreneur for a few minutes to get that she's a true original...2020-08-2049 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechThe 6 Habits That Helped Me Have My Best Month of 2020 in July2020-08-1342 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechThe Screen-Friendly Public Speaking Strategies Every FEST Founder Needs to Thrive in a Virtual World of Digital Events Have you considered creating a signature talk? What about pitching yourself for an upcoming virtual conference? How about joining a webinar series featuring industry experts just like you? Have you wanted to do these things, but hesitated? Our virtual worlds are literally teeming with digital events right now. But speaking with style from a screen is a little different than pulling off a fabulous in-person presentation. Okay, it's a lot different, and that can be uber daunting. Luckily, there are a number of things I like to think of as low-hanging fruit to fortify your next visibility...2020-08-0637 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow A Positive Mindset + Patents Are Building This Sustainable Beauty Brand with Kate Westad of Palette by Pak Sometimes real life experiences are the best sources of inspiration. That's more than the case for this week's guest, a FEST founder you're going to love equally for her innovative, sustainable beauty product and her positive, glass-half-full attitude toward entrepreneurship. On this week's episode, she'll walk us through her journey, from the late night she spent exhausted and packing before an international trip that sparked the idea for her signature product line to the unexpected tragedy that still fuels this mother of four's embrace of joy, optimism and connection to this day. Plus...2020-07-3051 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech8 Things You Absolutely Must Have to Get Great Press Right NowWant to turn heads in the media? With in-person events changed forever and competition for attention on social media at an all-time high, it's an excellent time to try reaching new audiences through positive PR and press. If you're like many FEST founders right now, you are looking for ways to experiment, do things differently and keep your business growing in the face of changes and new challenges. Scoring mentions in the media not only adds to your credibility as a brand, but it's got a ton of added benefits: Instant social proof -- you appear relevant and t...2020-07-2334 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow Productivity Queen Nache' Snow Creates an Overwhelming Amount of Content on Nights & Weekends without Overwhelm Do you dream about getting more done -- how about on nights and weekends? One of my all-time favorite business creatives is back for her third episode of the Spirit of 608 podcast on this week's show. A designer and maker by trade, this Black female founder has built a business, podcast and -- most recently -- a brand new shop all on the side of her main gig, where she holds a senior level role in the design industry. So what I'm saying here is that she knows a thing or two about how to get stuff...2020-07-161h 17Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech#so608 Guide: How to Start a Responsible Fashion Brand Responsibly I recently received a DM from a FEST founder name Allyna with a big question: how to start a sustainable fashion brand off right? Well, yes, of course there was more to it than that. Like many people who listen to the Spirit of 608 podcast, she wondered about finding suppliers, getting samples, setting herself up to seek future investment and sourcing deadstock fabric for the line. To be honest with you, when I first saw her question, I thought, I'm a media expert, not a fashion brand founder. Do I even have a right to give advice...2020-07-0942 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow Streamlining A FEST Business Meant Success, Less Stress + Speaking Gigs with Adrienne Wiley of Covet and Frolick Jewelry Taking huge leaps in your business can be all about the baby steps. For proof of that, dive into this week's episode of the Spirit of 608 podcast featuring a FEST-ive female founder who started out small and now counts a decade+ as a San Francisco retailer, her line of hand-assembled jewelry in hundreds of locations around the country and a thriving private label business. Listen for a jewelry industry insider's journey from the early days of the maker movement to tackling 17 trade shows a year, finding success by streamlining, writing a book and s...2020-07-021h 04Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechSara Emilia Bernát on the Future of Sustainable Luxury Fashion (Plus The 3-Step Market Analysis Training Every FEST Founder Needs Right Now)Look ahead, how will the state of the world change fashion -- and the business of fashion -- forever? If you're like me, thinking about what's next can be inspiring and motivating. For businesses, the changes up ahead in consumer behavior, spending preferences and what's considered valuable in the first place are inevitable. But what will they be? This week's guest, who went from high fashion modeling to studying fashion's ties to culture in some of the best fashion-driven academic institutions there are, has spent years studying the ways people relate to luxury. When the economic crisis o...2020-05-281h 05Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow to Market Through the Mayhem (Part II): These Ethical Brands Making It Work Right Now Will Inspire + Motivate YouWelcome to the second show in the Spirit of 608 sharing + support series. For this episode, we asked FEST brands and businesses to submit messages, news, promos and deals so we could help share and support what they're working on at a time when, more than ever, small businesses need support and those of us seeking to stay visible and market during the mayhem need inspiration. Listen to the podcast for proof it's possible to keep moving forward as a small business right now. Let the ideas and messages from other FEST founders inspire you to take action...2020-05-1440 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechSurface Calm Confidence, Resilience + Joy: A New Meditation For Female FoundersMindset and meditation: again and again, guests of the Spirit of 608 podcast say these two things have made huge differences in their lives and ability to persist as entrepreneurs even through the ultra challenging times we all face. Inspired by guests who told me how meditation benefitted their minds and bodies, helped them recover from anxiety and stay focused on their goals, I began to experiment with my own meditation practice. More recently, during work towards 300-hour yoga teacher training, I've begun creating my own guided meditations. This week's episode of the Spirit of 608 podcast features a g...2020-04-3028 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechFrom A Career in Fashion Media to Founding A Magazine for Women Facing 50 with Forbes Contributor + Style Expert Kristen PhilipkoskiI love bringing smart, cool and accomplished media people on the Spirit of 608 podcast every once in a while to let us into their world and bring insight into what the people creating coverage and content think about the FEST space (if you've listened to the show for a while, you know this). For this week's episode, I was *so thrilled* to bring a conversation with a longtime journalist and expert in the West Coast's style scene to your ears. But wait, there's more! The woman you'll hear from today not only lets us into her perspective o...2020-04-241h 09Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechEthical Entrepreneurship in Uncertain Times with Marcia Patmos of M.Patmos (Plus, New Retail Tech Strategies and Making Face Masks)For inspiration and real talk on how to retail in uncertain times, plus inspiring and uplifting yet totally practical and accessible tips for not only hanging in there, but also upping your marketing and outreach game in the midst of a global pandemic, please look no further than this week's conversation with ethical fashion pioneer and longtime supporter of independent brands Marcia Patmos. From her first brand Lutz + Patmos (whose cashmere pieces were a serious thing in their day) to her namesake business of today, Marcia has woven slow fashion values, care for workers and ethical sensibilities i...2020-04-1655 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Techso608 Recycle: Ethical Fashion Pioneer Eileen Fisher on Working from Home + More (Plus, Making Masks)This week, we're bringing back one of our most popular episodes of all time with one of the ethical fashion movement's best-loved pioneers. Her thoughts on working from and her frankness about building a business during life's challenges are especially relevant right now, as is her participation in face mask-making efforts in her home state of New York. Originally shared in the fall of 2018, this conversation reveals how she made comfortable women's apparel not only stylish and sought after, but also mainstream - you'll find her multi-million dollar company's clothing in department stores around the country and...2020-04-0942 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right NowWe asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they're working on as, well, everything around us all shifts and changes. For listeners, the gems in this week's episode are twofold. First, you're likely to find a business you want to support or a deal you want to take advantage of (I know I found several). Second, the show is an excellent overview of how ethical and sustainable brands are responding to the need for continued marketing and connection with their audiences amid COVID-19. 2020-04-0235 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow Fashion Technologist Anina Net Turned A Top Modeling Career into a Fashion Tech Business (Plus, Life in China Right Now)What happens when you interview a top model-turned-fashion technologist who's lived through the COVID-19 outbreak from her outpost in Beijing? Well, this conversation is what happens. If I have a hunch, and I do, you're going to be both entertained and inspired by what this week's guest has to say about the world right now -- as well as her journey into a career turning technology into fashionable wearables and her current love for virtual events. Hailing from a computer-savvy family that prized playing with technology from a young age, this week's guest has worked with Nokia...2020-03-261h 11Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechHow Bel Kazan Namesake + Early Ethical Fashion Adopter Belinda Kazan Built A Factory in Bali to Grow A Brand in LABehind every collection is designer Belinda Kazanci, who started BEL KAZAN after a life-changing journey to Bali, Indonesia. From the delicate flower offerings that lined the streets to their vibrant textiles and joyful spirits, she felt an unparalleled sense of inspiration among the Balinese people. It was then that Belinda decided to uproot her life in Los Angeles, determined to make her vision of a socially- and environmentally-responsible apparel line real. Bel Kazan believes "lean production" is the way to go. They don't want to just creating more stuff in the world without thinking of its impact...2020-03-191h 04Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechYour Questions Answered: Listeners Ask What to Share + What to Keep Private, How to Tell Your Story, Launch A New Brand + MoreIt's an podAMA! This week's episode is an Ask Me Anything featuring questions for listeners, Instagram followers and members of the Spirit of 608 Facebook group. What's this all about? The episode is all about what's on your mind. I'm weighing in with thoughts on everything from social media etiquette for maintaining privacy at a time when it seems like we're supposed to share everything online to launching a new brand. Listen to the episode to hear what other FEST founders are up against right now. Chances are, you'll related to more...2020-03-1256 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechBuilding a Secondhand Style Swapping Startup in Los Angeles with Swap Society’s Nicole RobertsonWhen it comes to conscious consumerism, advocates for minimalism and intentional shopping, both seemingly gentler ways to enjoy fashion, often run up against the harsh reality of U.S. consumers' baked in urge to, well, consume. In the face of that, swapping style online stands out as an alternative that, these days, is starting to hold more than ample appeal -- even outside the thrifters and vintage fans behind so many low-tech equivalents. On this week's episode, we meet a former beauty industry veteran and bioplastics executive who is building an online direct-to-consumer site for swapping women's and children's...2020-03-051h 01Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechGet Enlightened: How Marie McCarthy Built a 7-Figure Jewelry Business On Her Own TermsBusiness can be heavy. But this week, the Spirit of 608 is all about bringing the light. Just look at our guest's brand name for starters. Next, consider how this female founder went from a bad situation with a former business partner to owning her own space, expanding into a second business and, fast forward to today, occupying a beautiful gallery of a shop in one of San Francisco's most popular neighborhoods all while maintaining a robust online business followed by a legion of loyal Instagram fans. Side note: this isn't something she's done alone. There's her husband and co-founder...2020-02-2751 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechBuilding A Better Workout Bra for Busty Women From the Ground Up with Bloom Bras Founder Elyse KayeIn uplifting news, this week's guest is not only bringing to market bras for busty women who want to live active lifestyles (and feel comfortable while doing it, like that's so much to ask), but she's doing it her own way. One day she may be talking to a room full of almost 100 female CEOs, another figuring out how to manufacture ethically and with eco-conscious practices with partners in Sri Lanka, but she's done it without giving up time for health, wellness and the life she wants to lead. Also part of her story: tapping into NASA science and...2020-02-191h 01Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechBeyond Facebook Groups: Use These Networks to Get Press, Get Visible + GrowThere's no doubt about it: global business is changing rapidly. Along with it, the game of getting -- and staying -- visible is nothing like it used to be. You probably know you need to have a plan for reaching new people and spreading your message that goes beyond outdated PR tactics and blasting your press release to lists of journalists. But what next? This week's episode is all about one strategy that is working wonders for Spirit of 608 clients: networked communities. Sure, you might be thinking, I'm in a few Facebook groups. But here's...2020-02-1333 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechBootstrapping a FashTech Biz from Nicole Miller to Startup to Success with Andrea Marron of RagtradesThis week, we hear from a founder who started out at one of the most recognizable mainstream fashion brands of its era and went on to become a rising star in the industry's burgeoning move towards ecommerce. But then, spurred by earlier experiments in entrepreneurship and a chance collaboration with her future co-founder a at a hackathon, this week's guest left her solid career in fashion with a capital "F" and broke off to start her own company. But instead of design, she chose machine learning and data. On the show, hear how this female founder started a fashion...2020-02-0658 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechPatience, Perseverance and the Surprising Reality of Shoemaking in China with Casey Kerrigan of OESH ShoesOn the debut episode of the newest season of the Spirit of 608 podcast, we're back with an episode that may very well change everything you think you know about manufacturing in China. In this week's conversation from the forefront of fashion, entrepreneurship, sustainability + tech (a space I call FEST), we hear from a founder whose mission to make a better shoe for women's bodies based on her decades of research has led her to establish both an eco-friendly manufacturing process in her U.S. warehouse, but also positive partnerships with factories in China, where some of the most innovative...2020-01-291h 06Spirit of 608: Fashion, Entrepreneurship, Sustainability + TechSix Must-Know DIY PR + Visibility Takeaways from the Second Half of the Year Getting the word out about your ethical, sustainable brand is crucial to its future -- but growing visibility can be tricky and time-consuming. There's public relations, brand awareness, growth hacking, networked marketing, affiliate relationships, content creation, social media and on and on and on. It's part of my mission to elevate brands who are making positive change in the world. Let me help you get further than where you might be able to go on your own with these top takeaways from the second half of the year. In this this episode of the Spirit of 608 podcast...2019-12-2636 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechCreating Next Level Transparency Through Travel with Designer Saloni Shrestha of California Sustainable Luxury Brand AGAATI This week, we dive into a world where sustainable fashion gets experiential. We'll hear from a guest who not only designs using sustainable materials and ethical manufacturing practices, but is taking transparency to an entirely new level through travel. Launching a tour to India this fall, this California luxury fashion brand is not only preaching more positive practices in apparel, but opening up its supply chain to show fans and customers a behind-the-scenes view of how clothes are made. Meet this week's guest, Saloni Shrestha, CEO and designer of AGAATI. 2019-12-1257 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechGrowing Ethical Brand Visibility + PR at the End of the Year and Beyond Do you need PR and visibility tips you can use for the holidays and beyond? If so, this episode of the Spirit of 608 podcast is for you. Liza Moiseeva of Scaling Good recently asked me to join her for a Facebook Live inside her Facebook community to talk about growing brand visibility, PR and speaking opportunities for founders during the last weeks of the year and beyond -- and we kept talking for almost an hour. It only made sense to share the conversation with you. Listen in for practical advice you can use right now and...2019-12-0654 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + Tech#so608 Recycle: On Not Being a Girlboss, Raising Capital & NYC Startup Life with Recently Acquired FEST biz Bow & DrapeHot on the sparkling, sequined heels of FEST biz Bow & Drape's recent acquisition news, we're bringing back a popular conversation with co-founder Aubrie Pagano, who helped lead the company from its early days as a custom women's apparel startup to its current life as the go-to for punny casual wear featuring phrases like Goal Digger, You Had Me at Merlot + more. In this #so608 Recycle episode, Aubrie and I talk NYC startup life, fundraising, microfunds for female founders and a lot more. Whatever the size of your company, Aubrie brings a perspective that not only highlights how entrepreneurial paths...2019-11-2154 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechWhat happened next: how Evrnu’s Stacy Flynn made textile magic (okay fine, it’s actually science), secured $9M in funding and a partnership with Stella McCartney For the 200th episode of the Spirit of 608 podcast, we had to bring back a special guest, fan favorite, visionary FEST pioneer and all around badass for an update episode looking at what kind of amazing things can happen in a couple years' time. Since the beginning of the Spirit of 608 podcast way back in the fall of 2015 (I know!), we have aimed to inspire, inform and entertain women in FEST so they push on and continue bringing much-needed change to an industry that, while slow to adopt it in the past, is, these days at least, hungrier for i...2019-11-1448 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechEthical Fashion, the Enneagram + Entrepreneurship with Thr3efold’s Jessica KellyFinding FEST-ive manufacturing partners ain't easy, and this week's guest on the Spirit of 608 podcast is here to help streamline the process. Along with that, this recent L.A. transplant shares her story progressing from high-stakes New York PR to a career filled with meaning and purpose after an impactful trip to another country changed everything. Listen in to learn more about the reality of transparency in ethical fashion today, as well as a fun dive into the mysteries of the Enneagram personality categorization system and this week's guest's Instagram game. So much good stuff for your ears to e...2019-11-0758 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechWhat's Working & What's Not Right Now in Real Client Campaigns: HARO, YAMM, Affiliate Marketing + MoreCome with me, FEST friends, into a land where growing your business is a breeze and landing top-tier press is as easy as pie....oh wait, no, sorry. That was a dream I had the other night. Of course we all know none of that is easy. But it is possible. Big picture advice is great, but this week I'm all about the details, so I'm diving into real client campaigns and letting you know what's working -- and what's totally not -- this month. With tools and tech-enabled platforms changing all the time, it's more important than ever to...2019-10-3119 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechMeet the Renowned Streetstyle Photographer Behind Gem, the New Google of Secondhand Fashion For fans of vintage and secondhand clothing with next to no time to hunt through all the things online to pin the good stuff down, this week’s guest has created nothing short of a true gem in the FEST space. In this episode, you will meet the New York-based, Finnish couple behind the new Google of secondhand style. Meet this week’s guest, Liisa Jokinen, founder and CEO of Gem App. Sign up for the PressDope weekly email to get DIY PR tips and The Dope List of media opps, calls for pitch...2019-10-2453 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechBehind The Scenes with Talia Eve on the Creation + Badass Branding of Evewear: L.A.’s “It” Sustainable Sleepwear BizTaking a career risks is never easy. But super early on? It's easier in some ways, more challenging in others. But when you have a strong vision, knack for branding and drive to fill a hole in the marketplace, you might just cruise from risk to reward like this week's guest on the Spirit of 608 podcast. Founder of a Los Angeles-based sustainable sleepwear brand that goes from day to know while relying on deadstock fabrics and incorporating zero waste design principles, the voice on the show is one who'll inspire you whether you're just starting out or have been b...2019-10-1748 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechWhat happened next: how ANDIE went from scrappy startup to the fastest growing digitally native swimwear brand in two years with founder Melanie Travis2019-10-1047 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechPracti-mental: pairing ultra pracital tips with deeper inquiry to fuel up your DIY PR, media outreach and brand visibilityHave you heard about practi-mental? Well, guess what! Probably not, because we're creating that focus here on the Spirit of 608 podcast. In this week's episode, here are four practical and four kinda-sorta woo-woo tips that will help you increase visibility, reach new people and get more earned media in your business. Yes, sometimes you have to be completely practical. And at other times, being spiritually driven and totally mindset-focused is a must. But most of the times, for most of us, success rests in a careful balance of the two. I'm not going to go on and say I was be...2019-10-0330 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechCrowdfunding Maternity Leave with FEST Founder and Diehard Supporter of San Francisco’s Artisan Entrepreneurs Eden Stein of Secession Art + Design This week's podcast guest is all about collaboration - and not in the ways you might think. Yes, her brand, Secession Art & Design, is a gallery, boutique and workspace in San Francisco's Mission neighborhood that's championed the local arts scene for well over a decade. And yes, she's managed to create an untraditional storefront that allows customers to experience curated shows and see the process of art being made in-house -- all on a bootstrapped budget. And it's also true that, for more than four years, Secession was awarded Best Art Gallery by San Francisco Bay Guardian newspaper readers f...2019-09-2657 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechProtecting Your Creativity, Changing Fashion and Authoring a Better World with Katie Patrick of How to Save the WorldGet ready, this week's guest has probably one of the most intriguing careers in sustainability thought leadership imaginable. Not only is it full of creativity, it's full of brains, combining behavioral psychology with gamification and analytic thinking to bring new techniques for creating change to entrepreneurs -- including those in fashion. She's not only the author of the book How to Save the World, host of its sister-podcast, and a speaker on the critical role of creativity, optimisim, and imagination in the craft of social and environmental change, she is also an environmental engineer and software designer. We're impressed that she's c...2019-09-1958 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechMy Top Client PR Challenges: How to Stop Sabotaging Your PR + Get VisibleAre you unknowingly sabotaging your own PR and media efforts without even realizing it? Listen to this week's episode of the Spirit of 608 podcast to find out. During the August hiatus that we take every year to reorganize and improve what we're doing behind the scenes with PressDope and the clients I work with one-on-one, I spoke with so many FEST founders hoping to amp up media outreach and gain visibility during this year's super important Fall retail and shopping season. And wouldn't you know it, the very same challenges -- and self-sabotaging habits -- kept coming up again and ag...2019-09-1121 minSpirit of 608: Fashion, Entrepreneurship, Sustainability + TechThe Conscious Closet, Media Life and Making a Profession Out of a Purpose with Author and Ethical Fashion Pioneer Elizabeth L. ClineIf her name sounds familiar, it's because Elizabeth Cline is one of the world’s leading go-to experts on the consequences of fast fashion, the realities of fashion industry labor and sustainability. Her first book, the critically acclaimed Overdressed: The Shockingly High Cost of Cheap Fashion first revealed the impacts of fast fashion on the environment, economy, and society to an American audience and is a founding book of the global ethical and sustainable fashion movement. Today it's even read around the world in seven languages. Now she's back with her much-anticipated follow-up book, The Conscious Closet: A Revol...2019-08-301h 03
Green Dreamer: Seeding change towards collective healing, sustainability, regeneration31) How putting yourself out there can strengthen your brand and message with Spirit of 608's Lorraine SandersWhat’s a common struggle specifically for us eco and socially-driven entrepreneurs and creatives that might prevent our passion projects from thriving? Why is it important for us to support large corporations that may have a history of irresponsible practices? Journalist, media strategist, podcast producer and host of Spirit of 608 podcast, Lorraine Sanders, shares her wisdom with us in this episode. HIGHLIGHTS [4:54] Lorraine: "I really care about where things came from and the story behind them and that brings more meaning to the things in our lives." [5:59] Something Lorraine learned...2018-07-1237 min
The Entrepreneurial YouEpisode 068 – Fashion, Entrepreneurship, Sustainability & Tech, with Lorraine SandersLorraine Sanders is a media entrepreneur and podcast producer with a special interest in the intersection of fashion, entrepreneurship, sustainability and tech. It's a space she coined FEST. She is the founder of the Spirit of 608 (www.spiritof608.com). In her former life as a journalist covering the business of fashion, her work appeared in Women's Wear Daily, San Francisco Chronicle, FastCompany.com, etc.
Show Notes:
"They're so many different ways that you can approach sustainability." We zone in on some of these ways.
Though nothing can be considered 100% sustainability because the fashion industry hasn't quite found out to get...2018-07-0429 min
The Entrepreneurial YouFashion, Entrepreneurship, Sustainability & Tech, with Lorraine SandersLorraine Sanders: Fashion, Entrepreneurship, Sustainability & Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices2018-07-0430 min
Right After BreakfastS01: Listening to Your Audience with Lorraine SandersLorraine Sanders is the founder of Spirit of 608 and host of the podcast. She’s also a longtime fashion journalist with a special area of interest in the intersection of fashion, entrepreneurship, sustainability and tech. She calls it FEST, and she believes it’s the combination of those things that will drive the future of the fashion industry. This episode with Lorraine touched on something that I've noticed to be such a HUGE quality of entrepreneurs that are successful. Listening to your audience. Lorraine’s interest in fashion is the main priority for her. For her it’s all ab...2018-01-2946 min