Shows
Courses and Funnels PodcastHe Has PROVEN Strategies for Building Communities and Launching Products | #28 with Alex HillmanIn this insightful episode, Lucas speaks with Alex Hillman. Alex, from Indy Hall and Stacking the Bricks, shares his extensive experience in launching products and building successful communities. Alex discusses the importance of understanding your target audience through methods like Sales Safari, the significance of addressing pain points, and the value of strategic customer research.He also provides detailed examples of effective headlines and marketing strategies, emphasizing the long-term success of focusing on well-understood, specific customer groups. This conversation is packed with practical advice and lessons learned from years of helping creators and entrepreneurs launch and grow...
2024-07-0457 min
Biopic: A Podcast StoryEpisode 6: MilkKicking off Gay Pride Month with a masterpiece, Rena and Sara discuss Milk, the 2008 film directed by Gus Van Sant and written by Dustin Lance Black. Sean Penn won an Oscar for Best Actor for his outstanding, joyful portrayal of the late San Francisco politician Harvey Milk, who shattered closet doors while battling the Christian Coalition, Anita Bryant, and the mediocre white schmuck colleague who would assassinate him between bouts of allegedly eating too much junk food and complaining about the need for traditional family values. That colleague sucks, but Harvey Milk – and this film – do not.
T...
2024-06-041h 17Biopic: A Podcast StoryEpisode 6: Milk, Starring Sean Penn as Harvey MilkThis is a re-recording of an episode that originally dropped on June 4, 2024, as the first film in our 2024 Pride Month series. We are re-releasing it because the original version sounded like we recorded it inside a wind tunnel on board a submarine. It sounded that way because we didn’t know that we needed to turn off the air conditioner before recording an episode.
Kicking off Gay Pride Month with a masterpiece, Rena and Sara discuss Milk, the 2008 film directed by Gus Van Sant and written by Dustin Lance Black. Sean Penn won an Oscar for Best Ac...
2024-06-041h 16
Courses and Funnels PodcastHe Made $325 MILLION with THIS Affiliate Marketing Strategy | #27 with McWilliams"The Affiliate Guy" Matt McWilliams reveals his secrets to building wildly successful affiliate programs that have generated over $325 million in revenue.In this episode, Lucas sits down with Matt McWilliams, known as "The Affiliate Guy." Matt pulls back the curtain and shares his incredible journey - from being a struggling golf instructor to building multiple million-dollar affiliate empires.With over 20 years of experience running affiliate programs for Tony Robbins, Kevin Harrington, Jeff Walker and other online marketing legends, Matt dishes out a trove of actionable strategies. You'll learn his step-by-step system for finding a never-ending...
2024-05-2356 min
Courses and Funnels PodcastHow to Build a 7-Figure Online Course from Scratch | #26 Uyi AbrahamIn this inspiring episode, Lucas Spinella speaks with Uyi Abraham, who shares his journey from moving to America with just $100 and a suitcase to founding vonza.com, an all-in-one platform for online courses, communities, funnels, and more. Growing up in Nigeria and initially dreaming of becoming a medical doctor, Uyi's path took a turn towards entrepreneurship and the online education space after realizing the potential and future of business online. He emphasizes the importance of building communities around digital products and courses, highlighting that future success in online business lies in creating engaging, supportive communities rather than just selling...
2024-05-0936 min
Courses and Funnels Podcast#1 Key to Million-Dollar Online Course Success | #25 John AinsworthIn this value-packed episode, Lucas interviews John Ainsworth from Data Driven Marketing. John is an expert in evergreen funnels, selling online courses, and building membership sites. He shares countless gems on profitably selling digital products at scale.Some key insights include:· The ideal lead magnet types and examples that convert cold audiences into email subscribers· How to structure high-converting email sequences that provide immense value while making sales· Frameworks for creating stellar sales pages and checkout flows· Pricing strategies for low and high-ticket offers across different niches· Tips for turni...
2024-05-0242 min
Courses and Funnels PodcastYouTube Hacks Every Course Creator Needs to Know | #24 with Nate WoodburyIn this episode, I have an in-depth discussion with Nate Woodbury, the founder of Be the Hero Studios, about leveraging YouTube to generate high-quality leads and scale online businesses. Nate shares his extensive experience and strategies for creating successful YouTube channels, from optimizing video content and thumbnails to building a powerful subscriber base and converting viewers into customers. Key topics covered include:· The advantages of YouTube over other platforms like LinkedIn and TikTok for lead generation· The importance of keyword research and finding "leaf" video topics that directly answer searchers' questions· ...
2024-04-1853 min
Courses and Funnels PodcastHe Built a Multimillion-dollar Language Empire | #23 with Olly RichardsOlly Richards is a teacher, author, speaker, and language learner.He discovered the power of learning through story after a terrifying near-death experience on top of a mountain. Since then, he has published 30+ language books, worked with major universities, and been featured in documentaries on the BBC.In today's episode, I speak with Olly Richards, the founder of storylearning.com. Olly opens up about the visionary and integrator model, his diverse product suite across different price points, and mastering the art of influencer marketing.For more information about Courses and...
2024-04-1143 min
Courses and Funnels Podcast$15M in 1 Year | Tekmatix CEO Reveals Secrets | #22 with Sarah Cordiner‘Female Entrepreneur of The Year 2023’, award winner Sarah Cordiner, is the Founder of the all-in-one CRM and course creation platform TekMatix, taking on Silicon Valley giants with the most feature-rich CRM & business platform on the market. Sarah is a Postgraduate Qualified Course Creation Specialist and Ed-Tech Consultant with over 280,000 student enrolments in her online education programs, from 181 countries. Sarah was listed by the Huffington Post as "The Top 50 Must-Follow Female Entrepreneur 2017", has had her course creation work cited in Forbes and Times Higher Education, and was listed as the Number 1 e-Learning Blog on 'e-Learning Feeds'.In this epis...
2024-04-0454 min
Courses and Funnels Podcast#1 VSL Campaign: He made $40 million in 12 months with VSL | #21 with Peter KellIn this episode, I am joined by my guest, Peter Kell, who is a marketing maverick and one of the world's top advertisers. He has achieved the remarkable feat of going from $0 to $40 million in revenue not once, but twice, through his mastery of video sales letters or VSLs. In October 2022, Peter created the world's #1 VSL campaign, cementing his reputation as a pioneer in the field of online advertising. But Peter isn't resting on his laurels. He's now the founder of VSL.ai, a groundbreaking tool that promises to revolutionize the world of online advertising. VSL.ai i...
2024-03-1452 min
Courses and Funnels Podcast$400K in Ad Spend led to $2M in Sales | #20 with Hollie LowesIn this episode, I am joined by my guest, Hollie Lowes, your go-to advertising expert specializing in Facebook, Instagram, and Google for course creators and coaches. With a wealth of experience as a seasoned course creator, Hollie offers more than just ad management; she provides a unique perspective on successful course and coaching business development.So, turn up the volume and let's get started. After this episode, your approach to course launches and ad funnels may just be transformed. And remember, stay tuned after our discussion for Hollie's parting words of wisdom and where you can connect...
2024-03-0748 min
Courses and Funnels PodcastHe Made $50K/Month in Course Sale | #19 with Mike GowansMike Gowans is an entrepreneur and expert in building and scaling digital businesses and membership communities online. Through his MakeOnce platform and community, Mike provides creators and entrepreneurs the necessary systems, strategies, and support to unlock their potential. In today's episode, you'll hear Mike share his incredible journey from selling cars to creating a viral sensation that launched his digital product empire. With the world shifting to digital spaces—especially in times like these—Mike's insights are more relevant than ever. Whether you're considering hosting live events or daily VSL workshops, this episode is packed with p...
2024-02-271h 15
Courses and Funnels PodcastZero to Building a 7-Figure Educational Brand "Onyx Trading Education" | #18 with Nick DeflorioNick DeFlorio's journey into the dynamic world of real estate and trading began in the hustle of a real estate office, where his intrigue was piqued by a colleague's lucrative side business as a day trader. Impressed by the substantial weekly earnings from the stock market, young Nick saw an opportunity to expand his professional horizons and eagerly dove into the complex world of trading.Today I am joined by my guest Nick Deflorio, the Founder and Global Head Coach at Onyx Trading Education. We'll explore how he honed in on the pain points of his market...
2024-02-1548 min
Courses and Funnels PodcastHe generated over $4M+ in course sales annually | #17 with Jacques HopkinsToday I'm chatting with Jacques Hopkins, the creator of Piano in 21 Days, a wildly successful online piano course that has generated over $4 million in sales. Jacques shares his journey from creating his first version of the course 10 years ago to optimizing it over time into a high-converting evergreen funnel.Some key highlights:· How he generated 150K months early in the pandemic by ranking #1 on Google for high-intent searches· The step-by-step way he structures his automated evergreen funnel from opt-in to webinar to discounted offer· What is the strategy for getting extremely detailed feedback...
2024-02-0845 min
Courses and Funnels PodcastHe Made $3.4M with Online Courses and Coaching Over 8 Years | #16 with Zach SpucklerIn this episode of The Podcast, I sit down with Zach Spuckler, founder of Heart, Soul & Hustle, where he helps coaches and course creators get their online businesses running smoothly. We dive deep into Zach's foolproof system for profitably scaling course sales through Facebook ads.We also discuss:· Zach's "secret sauce" $1 Facebook lead strategy· Crafting simple, high-converting creative· Leveraging order bumps and upsells· Case studies from 6-figure course launchesIf you want to rapidly grow your email list and course sales using Facebook ads, you won't want to miss this episode. Tu...
2024-01-2545 min
Courses and Funnels Podcast#1 Tip on How He Made $500K in Sales with an Affiliate Course | #15 with Doug CunningtonDoug Cunnington's journey is a tale of unexpected discovery and entrepreneurial spirit. As he navigated the corporate world, Doug built a foundation in project management, honing his skills to the point of acquiring a PMP certification and establishing himself in middle management.In today's episode, we have a very special guest, Doug Cunnington, who is the founder of Niche Site Project. Doug will take us through the twists and turns of his journey from the corporate grind to creating his own media empire of podcasts, YouTube channels, and blogs. We'll dive deep into the world of online...
2024-01-1846 min
Courses and Funnels Podcast$1.5M with this High-Ticket Funnel | #14 with Brice GumpIn this in-depth conversation, Lucas is joined by Brice Gump from Major Impact Media, who shares his insights on scaling high-ticket sales, particularly for online courses. The discussion covers his journey from working on local websites to selling online courses, emphasizing the importance of finding new copy angles for these courses to elevate sales. He details the importance of setting up funnels that cater to ad clickers new to a business, using a strong sales message through visual sales letters (VSLs), and underscores how significant a part email plays in high-ticket sales. Brice also highlights the necessity of understanding...
2024-01-0447 min
Courses and Funnels Podcast600k/month of Selling High-Ticket Courses with Facebook Ads | #13 with Luke CharltonIn this episode, Lucas explores the world of competitive research and the art of crafting compelling offers. The featured guest, Luke Charlton, shares insights from his $16 Million journey in ad expenditure and discusses his strategic approach to market awareness.Luke Charlton shares his personal transformation from struggle to success, including his work with high-profile clients and his latest venture. This episode offers valuable insights for coaches and course creators aiming to create effective campaigns that resonate with their audience and convert. 🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/🎧 Listen t...
2023-12-2156 min
Courses and Funnels PodcastProtect Your Course from Being Stolen | #12 with Amira IrfanIn this episode, Lucas is joined by Amira Irfan to discuss the often-overlooked yet crucial aspect of legal protection for course creators. Amira brings her expertise to the table, emphasizing why clear terms and conditions are paramount for safeguarding your hard work and intellectual property. Amira also discusses how she built her own successful business selling legal templates and services to entrepreneurs. This episode covers critical legal aspects that every course creator needs to know to protect themselves and properly set expectations with customers. Don't miss these legal tips to help ensure your course business success.
2023-12-1435 min
Courses and Funnels PodcastShe Makes $900k/month Selling Etsy Courses | #11 with Dylan JahrausLucas talks with Dylan Jahraus, founder of a highly successful Etsy coaching program. Dylan shares how she went from owning her own successful Etsy store to building an 8-figure online course business in the first 12 months.Dylan reveals her origin story of creating daily YouTube videos to establish herself as an authority, before funneling viewers to sales calls and closing over 80% of prospects. She discusses her nonlinear journey, from struggling to make any sales at the start to now doing multiple 6-figures a month just from Instagram and email closes.Key topics covered:· Dylan...
2023-12-1237 min
Courses and Funnels PodcastTony Robinson's Digital Strategist and Launching an Online Course | #10 with Gina OnativiaIn today's episode, I am joined by our guest Gina Onativia, a seasoned expert in the online course industry, known for her work with big names like Tony Robbins.Learn how to validate and launch profitable online courses from expert Gina Onativia. She shares specific strategies for niche validation, crafting a compelling course promise, using free challenges to acquire students, leveraging affiliates to drive sales, and overcoming launch mishaps. Get tactical advice on ideal funnel structures, traffic sources, pricing models, and more to build a thriving course business from scratch. Whether you're an industry veteran or just...
2023-12-0750 min
Courses and Funnels PodcastProven Strategies to Boost Your On-Camera Confidence and Authority | #9 with Cheryl TanIn today's show, I am joined by our guest Cheryl Tan, who brings a wealth of experience from her days as a TV news anchor and reporter, and who will share her journey transitioning those skills to help entrepreneurs master video content.Cheryl recently faced the challenge of losing her voice before speaking engagements and noticed the power of voice to either engage or, indeed, induce sleep. She'll be emphasizing the critical role of audio quality and vocal engagement to keep your audience hooked. We'll also navigate the nuances of knowing your audience, creating charisma on camera...
2023-12-0542 min
Courses and Funnels PodcastHow She Built a $500K Online Course Business | #8 with Serena ShoupJoin Lucas as he is joined by our guest Serena Shoup as they dive into how she built a thriving online course business teaching people how to start their own bookkeeping firms. They discuss how she started with a simple $27 PDF and has grown it into multiple courses and over $500k in sales. Key topics covered:· The importance of market research to identify what people really want and will buy· How she built her first product based on frequent questions in Facebook groups· Tips for transitioning customers from a low-priced intro of...
2023-11-3036 min
Courses and Funnels PodcastScaling to $400K/Month in Course Sales | #7 with David TarrantIn today's episode, Lucas speaks with David Tarrant, the Founder and Head of Growth at Two Lip Media. They discuss innovative ways of tapping into the potential of advertising.Learn David's step-by-step framework for selling $4,000 to $15,000 courses in competitive niches like construction and real estate. Discover how David leveraged this system to generate over $3 million in leads from a tiny $26,000 ad spend. He breaks down his process for crafting high-converting messages, choosing images that stop people in their tracks, and targeting the right buyers without relying on pixel data.If you want to 10X your...
2023-11-2842 min
Courses and Funnels PodcastThe #1 Strategy for Launching Online Courses | #6 with Andrew LaneIn this episode, Lucas interviews online course creator and consultant Andrew Lane about launching successful online courses and digital products. Andrew shares his 13+ years of experience helping entrepreneurs create courses, from his early days in 2013 building software to embed live video streams on Facebook, to recently leveraging partnerships and affiliates to rapidly grow new course launches.Key topics discussed:· Andrew's journey from building websites in college to developing software and tools to generate leads and sales on Facebook· Strategies to launch a successful first course, including identifying the right niche, pricing, sales funnel struct...
2023-11-2349 min
Courses and Funnels PodcastSecondBrain’s CMO on Selling $1M+ in Courses | #5 with Julia SaxenaJoin Lucas Spinella as he interviews Julia Saxena, Head of Marketing at Forte Labs, about creating and selling online courses. In this info-packed episode, Julia shares how Forte Labs has generated over $1 million in course sales through organic marketing alone, without any paid ads.If you want to learn proven strategies to create a successful online course business, you won’t want to miss this interview!Key Topics:• Building online courses and selling them through organic marketing• How to position your course with a hook to make it stand out.• Em...
2023-11-2138 min
Courses and Funnels PodcastSecret Formula to Writing & Launching a Bestselling Book | #4 with Josh SteimleWelcome to another enriching episode of the Courses and Funnels Podcast. I’m your host, Lucas Spinella. Today on episode 4, we have a special treat for you. Our guest, Josh Steimle, joins us to share some incredible insights into the world of book publishing.Josh is a renowned book coach who has helped over a hundred entrepreneurs get their books published, adding undeniable credibility to their personal brands and coaching platforms. Josh believes there's a book in everyone, and it's crucial to bring it to life, and importantly, to finish it.Key To...
2023-11-1644 min
Courses and Funnels PodcastSelling Hundreds of Courses with Youtube | #3 with Trena LittleIn this episode, Lucas is joined by our guest, Trena Little. Trena is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures. Today, she shares her proven system for using YouTube to generate leads and sales for online courses, memberships, and coaching programs.Key Topics:Identify your ideal target audience and create content specifically for them.Choose high-converting keywords and topics using VidIQ.Craft compelling titles and thumbnails to boost clicks.Structure your content into "bingeable" playlists that keep viewers engaged.Warm up your audience before making strategic sales...
2023-11-1445 min
Courses and Funnels PodcastSelling $100k+ of Courses in 24 Hours | #2 with Zac PovolnyWelcome back to another episode of the Courses and Funnels Podcast! In today's episode, we delve into the world of community building, authenticity, and the power of education in business. Our guest, Zac Povolny, the Founder of Investified, shares his journey of starting a group during the COVID pandemic, which eventually grew into a thriving community of hundreds. What began as a gathering to share trading ideas quickly evolved into a platform centered around education and research, catering to the needs of partner exchanges. We explore the highs and lows of their content creation process, the importance of understanding...
2023-11-0942 min
Courses and Funnels PodcastShe’s Launched 47+ Online Courses | #1 with Ginette TessierWelcome to the Courses and Funnels Podcast! In our first episode, host Lucas Spinella interviews entrepreneur Ginette about her experience in building an online business focused on helping others create and sell online courses. They discuss Ginette's career background, her transition into entrepreneurship, and the range of digital products and services she now offers through her company, The Get That Gang. Ginette provides insights into identifying audience needs, selecting niche course topics, pricing strategies, creating effective lead magnets, and more. She emphasizes the importance of tailoring your approach based on your specific situation and audience, rather than relying on...
2023-11-0748 min
Courses and Funnels PodcastThe Courses and Funnels: A Podcast Introduction | with Lucas SpinellaWelcome to the Courses and Funnels Podcast with your host, Lucas! 🎙️ If you're intrigued by the dynamic world of e-learning, you've just found your new favorite show. Lucas, the founder of Courses and Funnels, is here to take you on an exciting journey through the ever-evolving e-learning industry.In this space, opportunities are endless, and everyone seems to be making money with online courses. Lucas himself experienced a remarkable transformation. From pursuing a career as a professional footballer to navigating the challenges of a job market without a degree, he discovered the power of online courses. Thanks to ex...
2023-10-2303 min
Canadiens ConnectionPreparing for the Flood of Habs Prospects | Canadiens Connection ep 252This Week’s Show: Preparing for the Flood of Habs ProspectsSegment 1 | Week in Review, Habs News, League News⦁ Montreal Canadiens signed forwards Lucas Condotta, Mitchell Stephens and defenseman Nicolas Beaudin to two-way contracts.⦁ Canadiens signed forward Alex Newhook to a four-year contract.⦁ Laval Rocket signed forwards Gabriel Bourque and Alex-Olivier Voyer to one-year contracts.Segment 2 | A 'New' Mandate for the Laval Rocket: Developing Prospects The Laval Rocket are slated to get an influx of young talent this Fall like they haven't seen before. With the arrival of top-e...
2023-07-151h 22Canadiens ConnectionHabs Fans Endorse Rebuild | Canadiens Connection ep 242This Week’s Show:Segment 1: Week in Review, Habs News, League NewsCanadiens prospects Sean Farrell, Lane Hutson and Luke Tuch have been named to Team USA for the 2023 IIHF World Championship. Justin Barron and Sam Montembeault have been named to Team Canada.Lucas Condotta was named the Laval Rocket winner of the AHL Man of the Year award for his outstanding contributions to the Laval community.Be sure to read the content at AHL.report and check out The Press Zone.New draft rankings were released this week fr...
2023-05-061h 16Canadiens ConnectionEmerging Leaders | Canadiens Connection ep 186This Week’s ShowSegment 1: Week in Review, Habs News, League NewsCheck out news Headlines posts at AllHabs.net. Roster news - Jordan Harris made his NHL debut against the Lightning on Saturday. Carey Price is on the Canadiens road trip and is getting close to returning. The Canadiens signed forward Emil Heineman to a three-year, entry-level contract. Nick Suzuki and Cole Caufield were named co-winners of the Molson Cup for March.Habs prospect report - Lucas Condotta made his pro debut with Laval on Friday night vs Rochester. Prospect Bre...
2022-04-091h 35Canadiens ConnectionRivalry Reimagined | Canadiens Connection ep 185This Week’s ShowSegment 1: Week in Review, Habs News, League NewsCheck out news Headlines posts at AllHabs.net. Roster news - William Lagesson and Justin Barron made their Canadiens' debuts this week. The Canadiens signed defenceman Jordan Harris to a two-year entry-level contract. The Canadiens signed forward Joshua Roy to a three-year, entry-level contract. The Canadiens signed forward Lucas Condotta to a one-year, entry-level contract.Habs prospect report - Two Canadiens prospects have made it to the Frozen Four: Brett Stapley (Denver), Rhett Pitlick (Minnesota). Jayden Struble's season was ove...
2022-04-021h 13
THE FLIP SIDE with Andy MaiTFS#73 (VIDEO) - Lucas Spinella Shares How To Launch 7-Figure Courses, Foundr Magazine FB Ads SpecialistLucas Spinella, a former professional football player, and former Foundr Magazine FB Ads Specialist is the founder of Coursify. Right now, he currently works with coaches, agencies, and influencers to help them build scalable automated online courses. Lucas has worked on 20+ course launches and has helped several brands generate $20M+ in revenue!
Follow Lucas Spinella: IG: @spinellathatfella LinkedIn: https://www.linkedin.com/in/spinellathatfella/
Chapters:
00:00 Intro
00:20 Disclaimer
00:40 Meet Coursify Founder Lucas Spinella
02:20 Working at Foundr
03:30 Freelancing
05:10 Consulting
07:10 The Builder & The Seller...
2022-03-1550 min
cronistasportivo.itTalent Scout: Lucas Santos - Roma C5 | Calcio a 52/03/22 - Speaker: Manuel Spinella | Ospite: Lucas Santos - Roma C5 | Diventa anche tu una cronista sportivo con i nostri corsi info@cronistasportivo.it
2022-03-0215 min