Shows
Podcasting Morning ChatHow a Top PR Strategist Builds Unshakable Visibility for Creators with Lucy WernerLucy Werner, a widely respected PR and branding expert, joins us to dig into the surprising truth behind audience growth. Ever wonder why your smartest ideas barely make a ripple, or why visibility feels so elusive, no matter how hard you work? And what can a full Substack wipeout reveal about the way you show up as a creator? She’s experienced this pitfall, and she’s here to unpack the real reasons creators stay hidden, the simple shifts that make you instantly more discoverable, and the mindset that helps podcasters and PR-curious beginners finally step into the spotlight with...
2025-11-1759 min
Straight To The SourceEp 66: Work Hard, Cook Hard: Adrian Richardson & Markus Werner on Mentorship, Kitchens, and FriendshipIn this episode of Straight To The Source, we’re joined by two culinary heavyweights: Adrian Richardson, TV chef and restaurateur behind La Luna and Good Chef Bad Chef, and Markus Werner, Culinary Director at Delaware North, overseeing stadiums and resorts across Australia. From humble apprenticeships to leading massive teams and global TV audiences, Adrian and Markus share how they first met (spoiler: it involves a “borrowed” knife), the values forged through old-school culinary training, and what drives them to keep learning after decades in the industry. They talk about: The realities of kitchen cultur...
2025-10-2250 min
The True To You PodcastWhen life in Provence opens the door to a new chapter: Lucy Werner wants to help you own your unique storyLucy Werner is a writer, strategist, and advocate for the self-employed community. Her mission is to help bring big agency thinking to small businesses. After moving to rural Provence, she’s redefined what success looks like as a solo business owner through the tales she shares in her Substack Hype Yourself 2.0, which also serves as a vibrant, collaborative network for helping you find the quiet confidence to talk about your work in a way that feels good for you.
Connect with Lucy:
Substack: https://hypeyourself.substack.com/
Instagram: https://www.instagram.com/lucywernerpr/
Website: https://www.hypeyourself.co...
2025-09-2558 min
Creators Getting PaidHow to Market Your Brand with Lucy Werner of Hype YourselfHave you ever wondered how some people stay top of mind for the type of work that they do? Are you nervous about marketing and aren't sure where to begin? Lucy Werner, founder of Hype Yourself shares what she does to grow her brand, be noticed and get paid.
2025-06-1030 min
Starting PointEpisode 110 - Carl Werner (Living Fossils)In this episode of the Starting Point podcast, Jay and Dr. Carl Werner delve into the controversial topic of human evolution, focusing on the widespread fraud that has been uncovered in the field. Dr. Werner presents evidence of misrepresentation and fraud surrounding key figures and fossils, including Lucy and Homo habilis, ultimately arguing that the theory of evolution has collapsed due to these revelations. The discussion emphasizes the importance of educating the next generation on these issues to prevent the loss of faith and understanding in scientific discourse.
2025-03-2144 min
Explore A Riveting Full Audiobook On Your Commute.Daphne du Maurier: The BBC Radio Collection: Including Rebecca, Jamaica Inn, Frenchman’s Creek & more by Daphne du MaurierPlease visithttps://thebookvoice.com/podcasts/1/audiobook/800985to listen full audiobooks.
Title: Daphne du Maurier: The BBC Radio Collection: Including Rebecca, Jamaica Inn, Frenchman’s Creek & more
Author: Daphne du Maurier
Narrator: Bethany Muir, Lucy Boynton, Lorna Heilbron, Susannah Corbett, Alice Hart, Hugh Burden, Cathryn Harrison, Aisling Loftus, Jamie Parker, Paula Wilcox, Nicola Walker, Adam Godley, Diana Quick, Jonathan Firth, Roger Allam, Full Cast, Christopher Cazenove, Ian Richardson
Format: Unabridged Audiobook
Length: 21 hours 27 minutes
Release date: November 21, 2024
Genres: LGBTQ+
Publisher's Summary:
A comprehensive collection of dramatisations of Daphne du Maurier’s works 'Containing performances from well-known actors from past and present, Daph...
2024-11-219h 27
How to Write for a Living112: Hyping Yourself (with Lucy Werner)Episode 12 is here!In today’s episode, I chat to Lucy Werner about how to hype yourself as a writer without feeling the dreaded “ick” of self-promotion (something most writers seem to struggle with!). We also discuss Substack, social media and book-writing, among many other things!Comment below if you have any questions for Lucy after listening.And as always, paid members can watch every full video episode in our Member Resource Hub. This is a public episode. If you'd like to discuss this with other subscribers or get access to bon...
2024-11-1245 min
Substack Live PodcastLucy Werner Wants You to Hype Yourself and Your SubstackJoin the Substack Writers at Work membership: For people who are ready to get serious about their success on Substack. www.writersatwork.netI have such a treat for you. Today, my guest is the one and only Lucy Werner. She is the mastermind behind the Substack Hype Yourself, which is also the title of one of her bestselling books. I’m so happy to bring you this lightning-quick episode in which we look at why it’s okay to hype yourself and your Substack.Hype Yourself is one of the top 50 global business newsletters. With...
2024-10-2218 min
Sparkle on SubstackSubscriber Retention on Substack with Lucy WernerJust a reminder, it’s the last month to jump in as a monthly paid member to Sparkle on Substack. It’s currently £11 a month or £95 for the year. On 1st November, I am TAKING OUT the monthly option and the annual price will be £145. That’s a jump from USD $124 to $189 or you can lock in monthly at USD$14. If your a current member your price will always stay the same. ✨Help Lucy Werner meet her goal of reaching 500 paid members and upgrade to her membership with this special 30...
2024-10-2058 min
From Overlooked to Fully Booked ®Episode 10 - Better Ways To Hype Yourself with Lucy WernerIn today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship. We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack...
2024-10-1139 min
Parents Who ThinkNo Nonsense: The Lucy Werner Guide to Self-PromotionIn this week's minisode Parents Who Think host, Danusia Malina-Derben chats with PR expert and author Lucy Werner about the art of self-promotion. Known for her straightforward, no-nonsense approach, Lucy shares tips from her books "Hype Yourself" and "Brand Yourself," offering a fresh take on how to be seen without feeling cringe. Danusia and Lucy dive into the often daunting world of self-promotion, unpacking why it feels so tricky and how to make it work for you - without losing yourself in the process. Lucy's insights are perfect for anyone wanting to boost their visibility, w...
2024-09-2113 min
Creative CourageHacks to Hype Your Brand and Attract High-Value Clients with Lucy WernerWhat would it feel like to be featured in major publications and have your ideal clients knocking at your door?
In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients.
Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked with The Futur, written two best-selling books and her Substack publication is in the top 50 business newsletters on the platform.
Lucy breaks down exactly how you too can get more PR, more exposure and mo...
2024-09-0457 min
Straight To The SourceEp 49: Sam Burke: Crafting the Future of Australian Red MeatIn the latest episode of Food, Views and Big Ideas, Lucy Allon catches up with our good friend, Chef Sam Burke. From his early days in the kitchen to his current role as Product & Business Development Manager and Corporate Chef for Meat and Livestock Australia, Sam’s journey is one of passion, vision, and relentless dedication. We explore how he’s helping to shape the future of Australian red meat, his thoughts on the changing food landscape, and how he manages to stay grounded with a busy career and family life. Get ready for an intimate conversation with a true...
2024-08-1951 min
Unemployed & Afraid“We Only See The Success, We Don't See The Bit When They're a Nobody,” Lucy Werner, Hype Yourself FounderBuilding the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There’s just so many reasons you will love this episode and get so much out of it as a business builder. You’re gonna hear about: How to move from...
2024-08-0555 min
The MinnMax ShowStar Wars Outlaws Hands-On, Dragon Age, Thank Goodness Lucy James Is HereMinnMax's Ben Hanson and Leo Vader talk to Jeff Marchiafava and Jacob Geller about their time playing four hours of Ubisoft's Star Wars Outlaws and how it compared to their expectations. Then we gush about da goo and talk about the long-awaited World of Goo 2 as well as SteamWorld Heist II. Then we're joined by GameSpot's Lucy James and returning MinnMax community member Haley De Boom to talk about Comic Con and BioWare's Dragon Age: The Veilguard before things get extremely British and we talk about the fantastic comedy game Thank Goodness You're Here. Oh, and Jacob raves about...
2024-08-022h 48
Humans LeadingMaking the Most of Your Life with Jane GallowaySend us a textToday, Dr. Bybee chats with Jane Galloway, a firm believer in making the most of life and not saving things like our best stationary for the “perfect occasion.”Jane is the Founder and Director of Quiet the Hive, working to help women identify a life they love and arm them with the toolkit and confidence to go get it. Through her work as an award winning coach, speaker and facilitator, she helps women to play bigger, make brave choices and step into their potential so that they live a life...
2024-07-1952 min
Business Nest NattersEp. 20 Illustrating everywhere, everyday with Helen RidleyHelen Ridley is an illustrator, watercolour artist and creative workshop host.
Illustrating joy and connection, she creates hand-painted illustrations and artwork for weddings, live events, brands and bespoke portraits.
Helen also hosts mindful watercolour and illustration workshops and retreats to create community and connection, whilst encouraging creativity. We chat a bit about that during the podcast.
Helen's website: https://www.helenridley.com/
The Flow and Flourish Retreat she's hosting: https://www.helenridley.com/shop/p/flow-and-flourish-retreat-autumn-2024
2024-06-1243 min
Explore A Riveting Full Audiobook On Your Commute.There Goes the Groom: A Victorian Romance by Esther HatchPlease visithttps://thebookvoice.com/podcasts/1/audiobook/778322to listen full audiobooks.
Title: There Goes the Groom: A Victorian Romance
Series: #3 of A Romance of Rank
Author: Esther Hatch
Narrator: Noah Wall
Format: Unabridged Audiobook
Length: 7 hours 21 minutes
Release date: May 22, 2024
Genres: Religious Fiction
Publisher's Summary:
Catching a husband has never been so complicated. Matthew Harrison has only one task in life: to marry money. After failing miserably in London, his family takes matters into their own hands by arranging his marriage to the wealthy Lucy Bateman. But when he meets Lucy for the first time, his resolve to save his family f...
2024-05-227h 21
Explore A Riveting Full Audiobook On Your Commute.The Hot Henry Effect by Lucy ChalicePlease visithttps://thebookvoice.com/podcasts/1/audiobook/722159to listen full audiobooks.
Title: The Hot Henry Effect
Author: Lucy Chalice
Narrator: Beth Eyre
Format: Unabridged Audiobook
Length: 9 hours 5 minutes
Release date: May 16, 2024
Genres: Contemporary Women
Publisher's Summary:
‘The Hot Henry Effect reads like a classic rom-com movie; I laughed, I cried, I swooned. Perfect for fans of Ali Hazelwood's books, this book is full of laughs and heart.’ Laurie Gilmore, Sunday Times bestselling author of The Pumpkin Spice Cafe A brand new spicy STEM romcom for fans of Ali Hazelwood and Tessa Bailey! When a mishap with a pain au chocolat ruins the mo...
2024-05-169h 05
The Courageous Collective#016 The power of PR for creative business foundersWe’re diving into PR (public relations) in today’s episode. PR is often seen as being expensive and only for big businesses but we’re here to tell you that founders of businesses of any size can gain PR. In this episode, Rupa Bharadva, my podcast co-host and copywriting and PR pro, will be sharing her advice, tips and tricks. With over 20 years of experience working in communications and PR roles, Rupa has a lot of valuable insights to give you. She will bust the myths surrounding PR and share why PR is a great tool for wo...
2024-05-0659 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Find SPICY Angles That The Right People Cannot IgnoreI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2024-04-0259 min
Psychologically Speaking with Leila AingeCompetition and Comparison with Lucy WernerCompetition & Comparison with Lucy WernerLucy Werner, writer and the self-promotion expert behind Hypeyourself.com, joins Leila from her home in France - avec baby on lap - to share her insights and reflections.Lucy talks about navigating the online world, where the lines between inspiration and imitation blur, and how she counters the pull of negative patterns by focusing on her distinctiveness. She emphasises the power of authenticity and personal brand uniqueness, which reassuringly cannot be quite so easily replicated by others as brand colours and copy often can.Leila and Lucy...
2024-03-0437 min
Explore A Riveting Full Audiobook On Your Commute.The Lost Child by Kathleen McgurlPlease visithttps://thebookvoice.com/podcasts/1/audiobook/718959to listen full audiobooks.
Title: The Lost Child
Author: Kathleen Mcgurl
Narrator: Rose Robinson
Format: Unabridged Audiobook
Length: 11 hours 7 minutes
Release date: January 30, 2024
Genres: LGBTQ+
Publisher's Summary:
A sweeping dual-timeline novel from the bestselling author of The Girl from Bletchley Park. All she wanted was a child of her own… 1912. As the steamship Carpathia takes the survivors of the Titanic to New York, Lucy desperately searches the decks for her baby, thrust into the arms of another woman as a lifeboat left, and now nowhere to be found. Madeleine is helping her journalist husband to...
2024-01-3011h 07
A Woman in a Man's WorldNetworking Your Way with Isabel SachsThis episode, I'm talking to Isabel Sachs, who is the founder of I Like Networking. She's an entrepreneur, she's a public speaker, she's worked in arts, culture and entertainment in Brazil and in the UK. During the early stages of the pandemic she created I Like Networking, which is designed to help support women and non binary people in the creative industry with building a network, with building a profile, creating a broader scope of influence, with creating more access.Networking is a really interesting topic to explore because a lot of people can feel lik...
2024-01-1954 min
Being FreelancePR Lucy WernerFrom starting as a PR freelancer to accidentally heading a small agency, working with her husband and then transitioning back into solo freelancing, Lucy shares the challenges she's faced along the way - both professional and personal.As the creator of ‘Hype Yourself’, we hear how showing up daily even in her darkest days has built Lucy’s reputation. But maybe she wouldn’t quite do it all the same again. This episode is practical, fun, candid. And very much worth the hype.You'll find full show notes and transcript for this episode at beingfreelance.com...
2023-12-0357 min
Everyday EntrepreneurshipScared to Stellar - Getting Visible OnlineIn today’s episode, we’re tackling the leap from feeling intimidated about posting online to embracing it with excitement and confidence. I’ll share how to shift your mindset and give you seven easy tips to boost your online visibility. From making introductions to riding the wave of current trends, these strategies are all about letting your unique voice shine. Tune in to transform your online presence!Here are the highlights:(2:08) Using visibility and mindset for entrepreneurs. (5:43) Building online visibility through personal branding.(9:57) Online visibi...
2023-11-1418 min
From Inside the HiveSteph Caswell... Conversations From Inside the HiveSteph Caswell is an author, writing coach and developmental editor. She supports female entrepreneurs to write unforgettable books that enhance their profiles, showcase their expertise, and elevate their businesses to the next level. She has written six books, the latest of which was a finalist in the 2023 Business Book Awards, and is the host of the Creating Happy Writers podcast. She is also, like me, a self-confessed stationery lover!
Here we explore the brave choice that led Steph to a career in writing and supporting other budding writers, how the shitty first draft is...
2023-10-1354 minFrom Inside the HiveLucy Werner... Conversations From Inside the HiveLucy Werner is an author, PR expert, teacher and all round energy radiator! I was lucky enough to have a mentoring session with Lucy shortly before the summer (when she headed off on maternity leave) and I was buzzing after speaking to her. I needed to bring some of that energy to you.
Here we talk about making brave choices, how we can hype ourselves, what Lucy and Colin Firth have in common and why we should all be making our children embrace improv! It's a conversation of sheer joy.
2023-09-1546 min
Explore A Riveting Full Audiobook On Your Commute.[Spanish] - La aventura del príncipe by Lucy MonroePlease visithttps://thebookvoice.com/podcasts/1/audiobook/693197to listen full audiobooks.
Title: [Spanish] - La aventura del príncipe
Series: #3 of Princesas por decreto
Author: Lucy Monroe
Narrator: Voz Digital Simón
Format: Unabridged Audiobook
Length: 4 hours 29 minutes
Release date: May 30, 2023
Genres: Contemporary Women
Publisher's Summary:
Este audiolibro está narrado por una voz digital. Miniserie Bianca 189 ¿El único hombre que la tienta es... un príncipe? Jenna Beals dejó a un lado el amor y trabajó mucho para alcanzar su sueño de ser periodista de moda. Por eso, cuando empezó una abrasadora aventura con el impresionante príncipe Dimitri, supo que tenía fe...
2023-05-304h 29
The Podcast for Social ResearchPodcast for Social Research, Episode 62: On Weak Writing—Lucy Ives's "Life Is Everywhere" In this episode of the podcast, recorded live at BISR Central as part of our Occasional Evenings series, writer and critic Lucy Ives joins BISR's Rebecca Ariel Porte, Lauren K. Wolfe, and special guest Sonia Werner for a reading and discussion of Lucy's latest novel Life Is Everywhere (Graywolf Press, 2022)—an enormously capacious and, perhaps counterintuitively, characteristically "weak" novel. Starting with the question, implicit in Life Is Everywhere, as to what the novel can possibly contain (bodies and feelings? institutions and systems? historical events? speculative counterfactuals? emails and utility bills?), their conversation touches on genre—is it an organizing prin...
2023-04-131h 29
Brand Therapy184. How do you generate publicity for your personal brand? (f. Lucy Werner)How can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once and for all.
2023-03-1629 min
This Can't Be That Hard201: Seeing The Light with Caro Cuinet-WellingsIf you've ever heard of the 100 Days of Light Challenge, then you know today's guest, Caro Cuinet Wellings. Caro started this challenge 7 years ago, and in that time, it has become a worldwide phenomenon. Caro's a source of constant inspiration to me as both an artist and a businesswoman, and I think the artist in you is going to sincerely enjoy this conversation about photography, art, publishing, and the human connection we find across continents and languages while pursuing similar goals. Links: Listen to TCBTH's first episode with Caro (#27 - Fixed vs. Growth Mindset)Foll...
2023-02-2839 min
The Resilient Retail Game Plan134 | “Tame Your Tiger: How To Stop Your Product Business Eating You Alive”My first book, “Tame Your Tiger: How to stop your product business eating you alive“ was finally released this week and I couldn’t be more excited to share it with you! To really celebrate this momentous occasion, I’ve decided to spend this episode of The Resilient Retail Game Plan sharing an in-depth, behind-the-scenes look into the book, where I’ll discuss my writing process, who the book’s for and why I wrote it, as well as the key learnings and takeaways small businesses can hope to find within its pages. But today’s podcast come...
2023-02-2337 min
Not Too Busy To WriteLucy Werner on how to promote your bookLucy Werner is a PR expert and founder of The Wern, an agency specialising in PR and branding for creative small businesses. Lucy is not only an expert at book PR but also a published author herself and in this episode Lucy shares what she has learned about book PR and marketing from both sides. From building your authority and your brand before you publish, to promoting a book that already exists in the world, Lucy is a goldmine of information on how best to spread the word and get people buying your books. Her...
2023-02-081h 00
The Futur with Chris DoThe art of PR — with Lucy Werner
Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody."This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself).Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to...
2023-01-041h 06
The Futur with Chris Do222 - The art of PR — with Lucy WernerLucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and...
2023-01-041h 05
Making Good: Small Business Marketing PodcastHow to Pitch Your Business for PR Opportunities with Lucy Werner | 146Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more.____________________MAKING GOOD SHOWNOTES:https://maki...
2022-11-221h 00
Reinventing Customer ExperienceS2 Ep. 1 – Rosewood Hotel Group’s Lucy WernerSend us a textOn this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with guest speaker Lucy Werner, SVP, Commercial at Rosewood Hotel Group. Lucy shares how Rosewood is transforming its operations using digital and data, delivering unique experiences in luxury hospitality, and navigating customer expectations across different regions.
2022-10-2620 min
Starting the Conversation202 | Writing a book - the benefits, process and challenges with Lucy WernerThought about writing a book but not sure how it works? In this episode I sat down with double author Lucy Werner about the process, benefits and challenges involved in writing a book for your business. _____ AB | Website, Instagram, LinkedIn, TikTok Lucy | Website, Instagram Lucy's books - Hype Yourself, Brand Yourself
2022-09-271h 02
Bring Your Product Idea to LifeHow to start, launch and scale your product business - with Nicole Higgins - The Retail CoachToday my guest on the podcast is Nicole Higgins. Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S, Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach to help small businesses start and scale their product business and increase their sales and profits.Nicole reveals her top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. There is so m...
2022-07-2241 minThe Resilient Retail Game Plan100 | The Resilient Retail Recap: Your Top Five InterviewsAfter almost exactly two years since it started and with over 53,000 downloads at the time of recording, I’m incredibly pleased to say that we’ve reached episode 100 of The Resilient Retail Game Plan. It’s been my pleasure and privilege to have had so many amazing guests join me on the podcast, and I’m deeply grateful for the time and expertise they’ve all shared, but this wouldn’t happen without you, the listeners, and I can’t thank you enough for tuning in, getting in touch and coming on this Resilient Retail journey with me. In...
2022-06-3036 min
How to Take the LeadThis is our Oscars momentWe just couldn’t resist sharing another bonus episode because we are so excited about our first series of How To Take The Lead. New episodes will be released every Thursday at 6am and you can listen/download on your favourite platform.We wanted to take the opportunity to share more about those who have inspired us along the way and to thank some of the most amazing cheerleaders and supporters.In this bonus episode you’ll hear more about the following fabulous podcast and book recommendations.Podcasts we love to listen to:Di...
2022-06-2827 min
Let's Make It Rain: the podcastDefining wealth on our own termsIn this episode, we talk to Lucy Werner, PR and design consultant
Davinia and Lucy discuss:
Top tips on building a business with your spouse
Why money for her doesn't equal happiness
Why we should seize joy and embrace life
Follow Lucy on Instagram @lucywernerpr
To find out more about how rainchq can help you establish the building blocks of sustainable long-term wealth and live a life entirely on your own terms, visit www.rainchq.com;
This season we're proud to be partnering with Nosso, an awesome new app created to help parents invest for th...
2022-06-1556 minMaking Good: Small Business Marketing PodcastDoing Your Own PR | Book Club | 'Hype Yourself' by Lucy Werner | 113Join me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/113JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/10...
2022-04-1255 min
Inspiration from the CouchEP 47: What's SoJamie, Avery, and Lucy are mixing things up for today’s episode! We start with a beautiful reading called What’s So by Werner Erhard. We then offer some journal prompts, and you can pause the podcast to reflect in the moment, or you can hold on to these prompts for later. Finally we discuss our experiences with the nuggets of wisdom from the reading. Feel free to get your journal and a pen ready, so you can take some notes along the way. Journal prompts:What strikes you about the What’s So reading? What interfe...
2022-03-3127 min
Brand Tuned - Rounded Business DesignLucy Werner - Strategy For Creating HypeLucy Werner, author of the books Hype Yourself and Brand Yourself, and founder of The Wern, a PR & design consultancy for startups has over 17-years of PR experience. She is focused on teaching early stage businesses how to do their own publicity without spending a fortune. In this episode, Lucy shares valuable tips on how to develop a strategy for creating hype in line with your brand strategy to promote what you are doing so you make maximum impact. She also shares steps towards building a brand strategy based around your values. We discuss:Strategies for cre...
2022-02-0436 min
Badass Basic BitchHype Yourself with PR Expert Lucy WernerLucy Werner is the founder of The Wern, a PR, brand strategy, and graphic design consultancy based in London. Lucy specializes in creating affordable DIY packages for small business owners. Lucy’s no run-of-the-mill PR pro. She’s such an expert in her field, she wrote the book on it—literally. Her two books, Brand Yourself and Hype Yourself have helped to educate thousands with no-nonsense insider tips and strategies aimed at empowering small businesses. Lucy also has taught hundreds of entrepreneurs through workshops and talks for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL. List...
2021-11-2346 min
Have You Got 5 Minutes?Rebecca‘s Best Bits of Season 2This is a special bonus episode that features Rebecca’s best bits of season 2.
The list of episodes that the clips are taken from
Personal Success and Hyping Yourself with Lucy Werner
https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882
Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo Olow
https://podcasts.apple.com/gb/podcast/am-i-stuck-in-a-rut-or-is-it-pandemic-fatigue/id1550599535?i=1000532454752
Telling the Story of Women’s Sport with Sue Anstiss
https://podcasts.app...
2021-11-1113 min
Parents Who ThinkNo-Nonsense PR tips for Busy Entrepreneurs - Lucy Werner - SUNDAY SUPPLEMENTVisibility in your business feel like an uphill battle even though you know getting noticed is a must have? PR guru and strategy ninja, Lucy Werner joins me to bring her no nonsense PR goldmine tips and lowdown. Self promotion doesn't have to be perfect, but it needs to be real and Lucy shares how. As founder of The Wern, a consultancy for publicity & design, Lucy has 17 years of publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She's written the b...
2021-10-2445 min
Hustle Up PodcastHustle Up Podcast - Episode 8 - Albert Azis-Clauson (UnderPinned)I chatted with Albert Azis-Clauson, the CEO of UnderPinned, a platform that helps support freelancers to build their businesses.We talked about his journey from the world of dance at the Royal Ballet School to mainstream education and then to University, raising £1m for his business within a year of graduating.Albert, who has tried his hand at every sport played in a world-record charity rugby game which lasted more than 30 hours for the School of Hard Knocks charity.He is an ally to the LGBTQIA+ community and featured in a popular campaign o...
2021-10-101h 04
Creative RebelsBrand Yourself with Lucy Werner & Hadrien ChateletIn this Episode we talk to Lucy Werner & Hadrien Chatelet about how to brand yourself as a creative and their new book 'Brand Yourself' Get full access to Creative Rebels at creativerebels.substack.com/subscribe
2021-09-071h 08The Resilient Retail Game Plan56 | 5 Books That Have Made An Impact On Me And My BusinessIn my first solo episode in three and a half months and as a break from my Xmas content, I thought I’d spend this podcast sharing with you the five books that have made an impact on me and my business. You can always find me reading, I mostly have my head buried in novels, but when I started The Resilient Retail Club digging into business books keep me focused and helped me absorb info that has helped me work more productively and effectively. First up is “Profit First” by Michael Michalowicz where he ultimately discusses why ta...
2021-08-2625 min
Building your BrandLearning to Hype Yourself with Lucy WernerIn this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. In this episode we talk about: How to think of your business as a...
2021-08-2355 minThe Resilient Retail Game Plan55 | The Power Of The Personal: PR And Branding With Lucy WernerConsumers, now more than ever, want to connect and relate to the brands and businesses that they buy from. It’s not enough to just send your products out into the world and expect them to fly off the shelves - you have to convey who you are and what you value if you want to stand out to your customers. Regardless of whether your product business was born from a simple hobby, has grown out of a search for sustainable alternatives, or aims to disrupt the market, when it comes to PR and branding, as my guest on to...
2021-08-1944 min
Start Scale SucceedEpisode 6 - Lucy Werner – The How of PR for your Product BusinessIn this episode, Nicole is in discussion with Lucy Werner, PR and branding expert. Get business advice for pre-launch PR, how to promote when you’ve just started out, and effective post launch campaigns. If you’re asking “how do I get my product mentioned in the media” then this is the podcast for you. Also hear about what goes on at Lucy’s company, The Wern and her new book ‘Brand Yourself’, due out on the 7th of September. KEY TAKEAWAYS Plan your pre-launch marketing strategy. Get your press release and images ready before you even need them...
2021-08-1951 min
Behind the ‘GramEpisode 6 - Lucy WernerIn this episode, I am chatting to PR guru Lucy Werner all about using Instagram for PR, creating your personal brand and why being a backing dancer is better than being the lead singer.
To get in touch with me, you can find me on Instagram (@thecontentmuse) or email me (kayleigh@thecontentmuse.co.uk)
You can find Lucy on Instagram (@lucywernerpr) and you can pre-order her latest book right now here.
2021-08-1626 min
I LIKE NETWORKINGHow to hype yourself & brand yourself... but not compare yourself with Lucy WernerWelcome to our bonus episode with Lucy Werner, the founder of The Wern, a boutique consultancy for publicity & design.
She has 17-years of publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet.
Lucy has worked with hundreds of creative entrepreneurs and teaches on all things pub...
2021-08-0640 minHave You Got 5 Minutes?Personal Success and Hyping Yourself with Lucy WernIn this episode, we talk about how we define success as PR and communications pros. Is it all about money or is it about the work? We talk to Lucy, the founder of ‘The Wern’, a PR & design ‘do it for you’ consultancy for startups and small businesses. Lucy shares her experience of working with small businesses and her ethos on hyping yourself. We want to thank Lucy for being incredibly vulnerable and sharing her family story with us.
Hype Yourself: A no-nonsense PR toolkit for small businesses by Lucy Werner
https://www.amazon.co.uk/Hype-Y...
2021-07-1528 min
All the Business BitsPandemic Pivots with Lucy WernerIn this episode, Ingrid gets together Lucy Werner to talk about how her life and business has changed in the past couple of years. They discuss Lucy's realisation that she has two distinct customer bases, and her decision to split her business in two to cater better to them. Lucy shares her passion for helping small businesses to discover and share their stories, with credibility and impact. Find out more about Lucy here - www.thewern.com and buy her book here - www.thewern.com/shop Podcast created and presented by...
2021-07-0633 min
Alt Marketing SchoolEP 038 - How to hype yourself and master DIY PR with Lucy WernerIn this chat , Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert.Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschoolSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMa...
2021-07-0138 min
Power HourLucy WernerLucy Werner is a PR expert, founder, author and teacher. She set up her business in 2015 because she was completely disillusioned by how traditional agencies weren’t servicing the independents in the way they needed. Today, The Wern is a PR & design shop for startups, entrepreneurs and independent brands. The business is split across products, events, courses, coaching and an affordable agency. Today she joins Adrienne for a masterclass in PR and branding. Notepads at the ready! You can find Lucy on Instagram.The Power Hour podcast gets to know other people’s processes to greatness. Join...
2021-06-1645 min
All the Business BitsLucy Werner on hyping yourselfIngrid chats with Lucy from The Wern about creating a PR plan for your business, connecting with your why and getting the most out of working with a PR professional. The Q&A with Lucy can be found at the All the Business Bits Facebook Group Lucy's book, Hype Yourself can be purchased here - https://www.thewern.com/shop Lucy recommends https://www.facebook.com/groups/lightbulbhangout/ and https://gb.readly.com/. Here courses are available here - https://lucy-s-school-018f.thinkific.com/ Podcast created and presented by I...
2021-05-2519 min
Creative RebelsHype Yourself with Lucy WernerLucy Werner is founder of The Wern, an award-winning PR & design consultancy for startups and HypeYourself.com, an online DIY platform for small businesses to learn how to build their brand and do publicity for themselves. She has written a bestselling book Hype Yourself: a no-nonsense PR toolkit for small businesses and regularly teaches and host workshops for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL.follow us on instagram; @rebelscreate Get full access to Creative Rebels at creativerebels.substack.com/subscribe
2021-04-191h 22
Explore A Riveting Full Audiobook On Your Commute.The Duke Undone by Joanna LowellPlease visithttps://thebookvoice.com/podcasts/1/audiobook/445755to listen full audiobooks.
Title: The Duke Undone
Author: Joanna Lowell
Narrator: Mary Jane Wells
Format: Unabridged Audiobook
Length: 12 hours 34 minutes
Release date: April 6, 2021
Ratings: Ratings of Book: 5 of Total 1
Ratings of Narrator: 5 of Total 1
Genres: LGBTQ+
Publisher's Summary:
An artist stumbles upon a naked duke and an unlikely love story begins in this captivating Victorian historical romance. When Royal Academy painting student Lucy Coover trips over a naked man passed out in an East End alley, she does the decent thing. She covers him up and fetches help. Trouble is, she can't banish h...
2021-04-0612h 34
Your pet business, Your wayUsing a PR company versus learning how to get your own publicityHave you thought of hiring a PR company to help raise the profile of your pet business?Maybe you've thought about how you'd like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go about it.If that's the case, then you may have considered hiring a PR company or consultant to help you achieve this.But there are lots of things you can do as a small business owner to get publicity on your own.
2021-04-0141 min
Creative Business Marketing with Menekşe StewartEpisode 023: What Is Off Page SEO?It helps us optimise for ranking factors that aren’t directly related to your website’s domain. One of the main outcomes we are trying to achieve is having other websites link to us, which is basically like vouching for us and telling Google they trust us. Off Page SEO is really about building your brand intentionally online, and can be integrated with other parts of your overall marketing strategy. Check out Lucy Werner and PR Dispatch for great small biz support in all things digital PR. ______________If you want to...
2021-03-0503 min
The Unconventionalists with Mark Leruste#143 How to hype yourself with Lucy WernerUnlike TV advertising, PR is suitable for everybody and you don’t need a huge budget to be able to execute it. But unlike what social media gurus would have you believe, there’s a whole bunch of work you need to do before you should put yourself out there. That’s where Lucy Werner comes in.
Lucy Werner is the founder of The Wern, an award-winning communications consultancy for startups, entrepreneurs and independents and is the author of the book: “Hype Yourself: A non-nonsense PR toolkit for small businesses”.
“You don’t need another self-help book...
2020-11-3056 min
Escape To Into A Uplifting Full Audiobook On Your Commute.Hype Yourself by Lucy WernerPlease visithttps://thebookvoice.com/podcasts/2/audible/98812to listen full audiobooks.
Title: Hype Yourself
Author: Lucy Werner
Narrator: Lucy Werner
Format: mp3
Length: 4 hrs and 21 mins
Release date: 11-09-20
Ratings: 4 out of 5 stars, 3 ratings
Genres: Public Relations
Publisher's Summary:
Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has...
2020-11-094h 21
Good Business Conversations007 | Christmas Prep & Wholesale with PlanthayaThis week I welcome Stacey back onto the podcast for the first of our 6 weekly catch ups! Stacey shares a real and honest account of how her business has grown and how plans have changed in the last six weeks. I loved recording this episode, Stacey shares so many golden nuggets that I hope we can all learn from!
You can follow Stacey here - instagram.com/planthaya
Follow Good Business here - instagram.com/_.goodbusiness
Find out more about Good Business and how to join our awesome community www.goodbusinessuk.co.uk
2020-11-0955 min
Get Hooked On The Full Audiobook That Keeps Curious Minds Hooked.Hype Yourself: A no-nonsense DIY PR toolkit for small businesses by Lucy WernerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/445032to listen full audiobooks.
Title: Hype Yourself: A no-nonsense DIY PR toolkit for small businesses
Author: Lucy Werner
Narrator: Lucy Werner
Format: Unabridged Audiobook
Length: 4 hours 21 minutes
Release date: November 5, 2020
Ratings: Ratings of Book: 1 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by...
2020-11-054h 21Unlock Top Full Audiobooks in Business & Economics, Marketing & AdvertisingHype Yourself: A no-nonsense DIY PR toolkit for small businesses by Lucy WernerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/445032to listen full audiobooks.
Title: Hype Yourself: A no-nonsense DIY PR toolkit for small businesses
Author: Lucy Werner
Narrator: Lucy Werner
Format: Unabridged Audiobook
Length: 4 hours 21 minutes
Release date: November 5, 2020
Ratings: Ratings of Book: 1 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by...
2020-11-054h 21
Conscious Kitchen PodcastEp. 23 Hype Yourself with Lucy Wern: The Magic in the Sauce & Don't Miss the Perfect Media OpportunityLucy Werner is a London-based publicity expert and author of Hype Yourself: A No-nonsense PR Toolkit for Small Businesses. Her success has been paved by hard work and servicing independent brands, startups, and entrepreneurs. With over 16 years of experience in PR, Lucy prides herself on filling the gaps where traditional agencies lack.
In this episode, Lucy shares her public relations journey and tips on building your relationship with media. Listen in as Liz and Laura dive deep into the media landscape, exploring SEO best practices, media kits, and mastering the one-liner.
Want to hype yourself...
2020-10-2748 min
The Cultured Club PodcastThe Cultured Club Podcast Book Review 06 - Hype Yourself by Lucy WernerHi, welcome to episode 01 of The Cultured Club Podcast where we review your favourite non-fiction books.
Today we will be reviewing Hype Yourself by Lucy Werner.
Enjoy and be sure to follow @theculturedmarketer.reads on Instagram!
www.theculturedmarketer.co.uk
2020-10-1902 min
The Fashion Brand Clinic Podcast049 - How PR Can Grow Your Fashion Business With Lucy WernerLucy is a PR expert, author, teacher & founder of 'The Wern'. She set up her business in 2015 because she was completely disillusioned by how traditional agencies weren't servicing the independents in the way they needed. Today, The Wern is a PR & design shop for startups, entrepreneurs and independent brands. The business is split across products, events, courses, coaching and an affordable agency. In the last six years, Lucy has worked with hundred of entrepreneurs including Jimmy's Iced Coffee & The Marshmallowist. She uses her own profile to demonstrate how you can do your own publicity without s...
2020-10-0850 min
Hey It Gets BetterEP8 Lucy Werner - Challenges in Your Twenties and Self LoveIn this episode, Katie is joined by Lucy Werner. Lucy is the founder of The Wern and author of Hype Yourself, which is basically a book of pure PR as wisdom. As well as being a fountain of PR knowledge Lucy is also a fantastic person who has a lot of amazing advice in this episode. We talk about how Lucy got into PR and how she wrote her book whilst she was pregnant with her second child. Lucy shares the challenges that she faced in her twenties and she gives her thoughts on the modern-day hashtags girl boss...
2020-09-1645 min
Kermode and Mayo's Film ReviewWerner Herzog, Family Romance LLC, Lynn + Lucy and Lost TransmissionsMark and Simon are joined by Werner Herzog, who talks about his new film Family Romance LLC.
Plus all your essential streaming film reviews including Lost Transmissions, starring Simon Pegg as an acclaimed music producer who goes off his medication for schizophrenia, Lynn + Lucy, about lifelong best friends whose friendship is tested in extreme circumstances.Mark and Simon chat through all the films worth seeing on streaming services, we tell you the best and worst films on subscription-free TV next week and recommend a home entertainment purchase in DVD of the Week, plus we count down the...
2020-07-031h 52From Inside the HiveFrom Inside the Hive with...Carrie-Ann WadeCarrie-Ann is the Founder and Chief Collaborator at Cat's Pajamas Communications and an expert in her field. I wanted to talk to her about brand; what it is, why it's important and how you can create it. This is not just about business, but about you as an individual thinking about your career and your approach to it.
Enjoy!
Reach Carrie-Ann at www.cats-pajamas.co.uk
and follow her on all the socials - @CatsPJs_UK
Join us at the AWEsome Women's Retreat
2020-06-1233 min
Grow Sell and RetireGrow Sell Retire Podcast - Lucy Werner Is PR Dead orLucy Werner is all about telling your story and making sure that it is heard. There are so many secrets and tips in this episode. If you have a plan to promote your business this is the episode for you.
2020-05-2223 min
The Amanda Perry PodcastLucy Werner: PR Expert and Best Selling Author.This week I am delighted to be joined by Lucy Werner - PR expert and best selling author of the book 'Hype Yourself'. We discuss life, birth and coping with real life while trying to launch a book and make it look like you have your shit together. Trigger warning: In this episode we discuss pregnancy, infertility and poorly babies. If that's not something you want to hear, maybe skip this week. Find Lucy Here: https://www.instagram.com/wernchat/ Find me Here: https://www.instagram.com/amandaperry Work...
2020-05-0452 min
Fully Booked BookfestInterview with PR expert & author, Lucy WernerLucy and I talked about PR for authors and small business owners, and about how she managed to fit writing a book into her demanding schedule. We also covered why she wanted to write a book in the first place and how it fits into her plans for her business overall - and some ideas on how to make book launches better.
2020-04-2014 min
Freelance CornerHow to talk to your clients during coronavirusThe girls are joined by Lucy Werner, author of Hype Yourself: A No-nonsense PR Toolkit for Small Businesses, to talk about how to best communicate with your clients during the Coronavirus pandemic. Lucy also gives freelancers some top tips on using PR to help your business activity while things may go a bit quiet.
2020-04-0723 min
The Slick Pivot Sessions#006 Lucy Werner. The Story Behind The HypeLiz Ward speaks to Lucy Werner, PR expert, Founder of The Wern and best-selling author of "Hype Yourself". Lucy shares her personal story of scaling down her PR agency and pivoting the business model to something more suitable to family life. Lucy and her partner, Hadrien now run The Wern from their garden office supporting small business owners to build their brands and get their own publicity.Lucy’s first book, “Hype Yourself: A nonsense DIY PR toolkit for small businesses” is an amazing guide with practical tips on how to get publicity for your business. Lucy t...
2020-04-0500 min
Courier WeeklyCourier Daily - Monday 30 March
How chef and restaurant owner Elizabeth Haigh is surviving the crisis – plus small business PR tips from Lucy Werner.
2020-03-3021 min
The Extraordinary Business Book ClubThe Best Bits: ResilienceA slightly unusual Best Bits episode, which is fitting for these unusual times. In the face of uncertainty and anxiety, we're talking about resilience: what it is, what it looks like in our day-to-day life, and how to build it. Very grateful to my guests for their courage, honesty and insights: Jenny Campbell on the dynamic nature of resilience Celia Gaze on bringing herself back from the brink of bankruptcy by sheer creativity Ash Ali on finding 'unfair advantages' in the most unpromising situations Lucy Werner on finding focus and purpose in the most difficult circumstances Rob...
2020-03-2341 min
The Curator's Salon - The Art PodcastHype Yourself - Lucy Werner talks about PR for artistsLucy Werner from The Wern, a PR agency for small businesses is also the bestselling author of Hype Yourself, A DIY PR Toolkit. In this episode Lucy talks about the various ways that artists can raise their exposure through the media and how to go about it.In this episode she talks about Researching publications to be featured and researching the writers of the columns within those publicationsGetting your online presence in order to manage the potential new traffic to your websiteThe human story; talking about you the the artist is much easier for writers to c...
2020-03-2023 min
Grant Talks PodcastMore Big Topics in Philanthropy with Rachel Werner and Lucy Morgan CPAEpisode Summary: ### Quick Episode Summary Grant Talks Podcast [#024] *Intro ***.42*** * Fire Away Questions with Rachel Werner and Lucy Morgan CPA***1:23*** * How to Stay Current on Philanthropy Trends***3:43*** *Trends in the Public Sector-Open Data is Coming to Grants***5:25*** * Resources for Tracking Trends***6:09*** * Accelerating Change: Social Media and Social Issues***9:47*** * Best Practices: Public Expectations and Change Management***11:45*** * Top Challenges in Philanthropy***12:56*** * Lessons Learned: Collaboration Matters***15:18*** * Spotlight on Mission - Better Storytelling***16:55*** * The Last Word with Rachel Werner and...
2020-03-1719 min
Taboo and LemonadeAll hail community!! (ft Lucy Werner)We're joined in the studio by Lucy Werner, author of bestseller 'Hype Yourself: A no-nonsense PR toolkit for small businesses' and she discusses what her online community means to her, and the ladies chime to discuss what community actually means to them, their business and their personal lives.
2020-03-1144 min
Grant Talks PodcastBig Topics in Philanthropy with Rachel Werner and Lucy Morgan CPAEpisode Summary: ### Quick Episode Summary Grant Talks Podcast [#023] *Intro ***.40*** * Fire Away Questions with Rachel Werner and Lucy Morgan CPA***1:28*** * How Grants Intersect with the Big Social Issues of Today ***3:55*** * How to Lead “Prickly” Conversations for Community Solutions ***5:09*** * Best Practices: Building Collaboration for Better Solutions ***6:25*** * Getting Started Questions for Working with Diverse Perspectives ***7:27*** * Funding Trends: What’s Coming for Grant Professionals? ***9:34*** * Changing Expectations: Leading in Times of Funding Uncertainty ***11:31*** * Two Trends for Federal Grants***14:47*** * Mindful Money: Creating Scalable Soluti...
2020-03-1020 min
The Extraordinary Business Book ClubHype Yourself with Lucy WernerIf you have excuses, be prepared to shed them now... Lucy Werner's book story is quite simply extraordinary. Having entered the 10-day Business Book Proposal Challenge last January on a whim, she went on to win it. She was pregnant at the time so knew things might be tricky, but she wasn't prepared for the full enormity of what the following year threw at her. Nobody could have been. Despite having every reason not to finish the book, Lucy hit her deadline. And then of course she had to deliver the PR campaign to support it (because y...
2020-01-2034 min
Home Business PodcastHype Yourself – A Good Press Release is More Valuable Than Ever Hyping yourself through a good press release and press kit is more valuable than ever. Yes, as marketing fully adapts to online and social media channels, the old-fashioned press release is more critical than ever to business success. And to actually get down to hyping, you’ll need to know how to reach the right contacts to move your press release. A foundation for your press release is a good press toolkit, which can also be easily constructed for any size business. To help us “hype ourselves,” Richard “Capt’n” Henderson and Sherilyn Colleen interview Lucy Werner...
2019-12-0517 min
Show Me The WayHow To Hype Yourself...with Lucy Werner, PR GuruLucy Werner is the founder of The Wern, a communications consultancy for startups, entrepreneurs and independents. She runs the company with her partner Hadrien. Lucy writes brilliant posts on her blog which are packed with great tips on how to write a business biography, how to get self-promote (without wanting to shove your fist in your mouth with the embarrassment at the un-Britishness of it all) and how to pitch to journalists. AND she has a book "Hype Yourself: A No Nonsense DIY PR Toolkit for Small Businesses" which you can pre-order from Waterstones or th...
2019-10-1034 min