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Lucy Werner

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Starting PointStarting PointEpisode 110 - Carl Werner (Living Fossils)In this episode of the Starting Point podcast, Jay and Dr. Carl Werner delve into the controversial topic of human evolution, focusing on the widespread fraud that has been uncovered in the field. Dr. Werner presents evidence of misrepresentation and fraud surrounding key figures and fossils, including Lucy and Homo habilis, ultimately arguing that the theory of evolution has collapsed due to these revelations. The discussion emphasizes the importance of educating the next generation on these issues to prevent the loss of faith and understanding in scientific discourse.2025-03-2144 minCiliberto and FriendsCiliberto and FriendsC&F Thursday March 6, 2025On the show...Jonathan Charles Fox and That Dog Named GidgetAshley Leavitt, President, C.E.O. Sullivan County Chamber of CommerceHudson CoperHunter Brown and Lucy WernerJill Hubert-Simon, Deputy Director Sullivan County Public HealthState Senator Peter OberackerJamie Lazarus, Bold Gold Digital Download2025-03-061h 43Ciliberto and FriendsCiliberto and FriendsC&F Thursday March 6, 2025On the show...Jonathan Charles Fox and That Dog Named GidgetAshley Leavitt, President, C.E.O. Sullivan County Chamber of CommerceHudson CoperHunter Brown and Lucy WernerJill Hubert-Simon, Deputy Director Sullivan County Public HealthState Senator Peter OberackerJamie Lazarus, Bold Gold Digital Download2025-03-061h 43Rebel Teachers RisingRebel Teachers Rising20. "The Right to Read"--a Reaction Episode with Amanda, Janet, Jess, and TrinaSend us a textIn this episode, we are joined once again by Janet Nasir, who shares her insightful experiences and reactions to Kareem Weaver's impactful film, "The Right to Read." The discussion opens with a heartfelt acknowledgment of Janet’s admirable work and dedication to the field of education.The conversation dives into the critical themes of the documentary, exploring the longstanding issue of literacy in America. Janet and the hosts discuss the inadequate preparation provided to teachers, the flaws in current curriculums, and the significant shifts occurring, particularly with the Science of Reading mo...2025-01-031h 19Rebel Teachers RisingRebel Teachers Rising20. The Reading Mess Part V: "The Right to Read"--a Reaction Episode with Amanda, Janet, Jess, and TrinaSend us a textIn this episode, we are joined once again by Janet Nasir, who shares her insightful experiences and reactions to Kareem Weaver's impactful film, "The Right to Read." The discussion opens with a heartfelt acknowledgment of Janet’s admirable work and dedication to the field of education.The conversation dives into the critical themes of the documentary, exploring the longstanding issue of literacy in America. Janet and the hosts discuss the inadequate preparation provided to teachers, the flaws in current curriculums, and the significant shifts occurring, particularly with the Science of Reading mo...2024-11-231h 19How to Write for a LivingHow to Write for a Living112: Hyping Yourself (with Lucy Werner)Episode 12 is here!In today’s episode, I chat to Lucy Werner about how to hype yourself as a writer without feeling the dreaded “ick” of self-promotion (something most writers seem to struggle with!). We also discuss Substack, social media and book-writing, among many other things!Comment below if you have any questions for Lucy after listening.And as always, paid members can watch every full video episode in our Member Resource Hub. This is a public episode. If you'd like to discuss this with other subscribers or get access to bon...2024-11-1245 minThe Substack Success PodcastThe Substack Success PodcastLucy Werner Wants You to Hype Yourself and Your SubstackJoin the Substack Writers at Work membership: For people who are ready to get serious about their success on Substack. www.writersatwork.netI have such a treat for you. Today, my guest is the one and only Lucy Werner. She is the mastermind behind the Substack Hype Yourself, which is also the title of one of her bestselling books. I’m so happy to bring you this lightning-quick episode in which we look at why it’s okay to hype yourself and your Substack.Hype Yourself is one of the top 50 global business newsletters. With...2024-10-2218 minSparkle on SubstackSparkle on SubstackSubscriber Retention on Substack with Lucy WernerJust a reminder, it’s the last month to jump in as a monthly paid member to Sparkle on Substack. It’s currently £11 a month or £95 for the year. On 1st November, I am TAKING OUT the monthly option and the annual price will be £145. That’s a jump from USD $124 to $189 or you can lock in monthly at USD$14. If your a current member your price will always stay the same. ✨Help Lucy Werner meet her goal of reaching 500 paid members and upgrade to her membership with this special 30...2024-10-2058 minSparkle on SubstackSparkle on SubstackSustainable Income and Subscriber Retention on Substack with Lucy Werner“One of the things that I like to do with my book is I try and take it everywhere. Because you never know who you're going to meet. And actually, that having a copy on me landed me my biggest ever podcast with the biggest ever, like somebody who had millions of followers on YouTube. I also quite like to stash them places."The video version is here - https://sparkleon.substack.com/p/subscriber-retention-on-substack This is a public episode. If you'd like to discuss this wi...2024-10-161h 00From Overlooked to Fully Booked ®From Overlooked to Fully Booked ®Episode 10 - Better Ways To Hype Yourself with Lucy WernerIn today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship. We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack...2024-10-1139 minHumans LeadingHumans LeadingThe Simple Complexity of Asking for Help with Chris AnselmoSend us a textOn this episode, host Dr. Jillian and guest Chris Anselmo discuss the importance and difficulty of asking for and accepting help. Chris Anselmo is a writer whose life was changed by a rare disease diagnosis in his 20’s. He writes the publication Hello Adversity which grew out of his own lived experience. In it, he shares personal stories and lessons learned that are applicable to all of us because we all experience adversity. In this conversation, you'll hear:How Chris uses writing to process his...2024-10-0343 minParents Who ThinkParents Who ThinkNo Nonsense: The Lucy Werner Guide to Self-PromotionIn this week’s minisode Parents Who Think host, Danusia Malina-Derben chats with PR expert and author Lucy Werner about the art of self-promotion. Known for her straightforward, no-nonsense approach, Lucy shares tips from her books "Hype Yourself" and "Brand Yourself," offering a fresh take on how to be seen without feeling cringe.   Danusia and Lucy dive into the often daunting world of self-promotion, unpacking why it feels so tricky and how to make it work for you - without losing yourself in the process. Lucy’s insights are perfect for anyone wanting to boost their...2024-09-2113 minCreative CourageCreative CourageHacks to Hype Your Brand and Attract High-Value Clients with Lucy WernerWhat would it feel like to be featured in major publications and have your ideal clients knocking at your door? In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients. Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked with The Futur, written two best-selling books and her Substack publication is in the top 50 business newsletters on the platform. Lucy breaks down exactly how you too can get more PR, more exposure and mo...2024-09-0457 minLE BOARD - Incubateur de solopreneurs !LE BOARD - Incubateur de solopreneurs !10/25 🍦- Top 10 des livres essentiels pour réussir en tant que solopreneur en 2024 [Solopreneur Summer]👉🏻 Télécharge le guide ultime du solopreneur avec les 25 conseils et défis du Solopreneur Summer : https://leboard.fr/solopreneursummerTu cherches à muscler ton solobusiness ou ton mindset de solopreneur ? Aujourd’hui, on va regarder quels livres mettre dans ta bibliothèque pour devenir un meilleur solopreneur.Je te présente mes 10 livres préférés et qui à mon avis vont changer ta façon de voir les choses en tant que solopreneur. C’est parti pour une mine d'or d'inspiration 💡2024-08-1606 minUnemployed & AfraidUnemployed & Afraid“We Only See The Success, We Don't See The Bit When They're a Nobody,” Lucy Werner, Hype Yourself FounderBuilding the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There’s just so many reasons you will love this episode and get so much out of it as a business builder. You’re gonna hear about: How to move from...2024-08-0555 minThe MinnMax ShowThe MinnMax ShowStar Wars Outlaws Hands-On, Dragon Age, Thank Goodness Lucy James Is HereMinnMax's Ben Hanson and Leo Vader talk to Jeff Marchiafava and Jacob Geller about their time playing four hours of Ubisoft's Star Wars Outlaws and how it compared to their expectations. Then we gush about da goo and talk about the long-awaited World of Goo 2 as well as SteamWorld Heist II. Then we're joined by GameSpot's Lucy James and returning MinnMax community member Haley De Boom to talk about Comic Con and BioWare's Dragon Age: The Veilguard before things get extremely British and we talk about the fantastic comedy game Thank Goodness You're Here. Oh, and Jacob raves about...2024-08-022h 48Humans LeadingHumans LeadingMaking the Most of Your Life with Jane GallowaySend us a textToday, Dr. Bybee chats with Jane Galloway, a firm believer in making the most of life and not saving things like our best stationary for the “perfect occasion.”Jane is the Founder and Director of Quiet the Hive, working to help women identify a life they love and arm them with the toolkit and confidence to go get it. Through her work as an award winning coach, speaker and facilitator, she helps women to play bigger, make brave choices and step into their potential so that they live a life...2024-07-1952 minThe NDA PodcastThe NDA PodcastMum's the wordIn today’s episode, we’re diving into the harsh realities that new parents, especially mothers, face in the creative industry. From announcing your pregnancy to the daunting return post-baby and beyond — what effect does parenthood have on your career, your creativity, and how you navigate your professional life?Guests Rachel Allison, Founder of Axe + Saw, and Laura Randall, Creative Director, share their personal experiences of motherhood. Telling candid stories about how their careers have changed since starting a family. Alongside their tales, we hear from listeners who have experienced discrimination at the hands of the creati...2024-06-191h 05Business Nest NattersBusiness Nest NattersEp. 20 Illustrating everywhere, everyday with Helen RidleyHelen Ridley is an illustrator, watercolour artist and creative workshop host. Illustrating joy and connection, she creates hand-painted illustrations and artwork for weddings, live events, brands and bespoke portraits. Helen also hosts mindful watercolour and illustration workshops and retreats to create community and connection, whilst encouraging creativity. We chat a bit about that during the podcast. Helen's website: https://www.helenridley.com/ The Flow and Flourish Retreat she's hosting: https://www.helenridley.com/shop/p/flow-and-flourish-retreat-autumn-2024 2024-06-1243 minThe Courageous CollectiveThe Courageous Collective#016 The power of PR for creative business foundersWe’re diving into PR (public relations) in today’s episode. PR is often seen as being expensive and only for big businesses but we’re here to tell you that founders of businesses of any size can gain PR. In this episode, Rupa Bharadva, my podcast co-host and copywriting and PR pro, will be sharing her advice, tips and tricks. With over 20 years of experience working in communications and PR roles, Rupa has a lot of valuable insights to give you. She will bust the myths surrounding PR and share why PR is a great tool for wo...2024-05-0659 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Find SPICY Angles That The Right People Cannot IgnoreI’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment*** In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make al...2024-04-021h 02Psychologically Speaking with Leila AingePsychologically Speaking with Leila AingeCompetition and Comparison with Lucy WernerCompetition & Comparison with Lucy WernerLucy Werner, writer and the self-promotion expert behind Hypeyourself.com, joins Leila from her home in France - avec baby on lap - to share her insights and reflections.Lucy talks about navigating the online world, where the lines between inspiration and imitation blur, and how she counters the pull of negative patterns by focusing on her distinctiveness. She emphasises the power of authenticity and personal brand uniqueness, which reassuringly cannot be quite so easily replicated by others as brand colours and copy often can.Leila and Lucy...2024-03-0337 minA Woman in a Man\'s WorldA Woman in a Man's WorldNetworking Your Way with Isabel SachsThis episode, I'm talking to Isabel Sachs, who is the founder of I Like Networking.  She's an entrepreneur, she's a public speaker, she's worked in arts, culture and entertainment in Brazil and in the UK. During the early stages of the pandemic she created I Like Networking, which is designed to help support women and non binary people in the creative industry with building a network, with building a profile, creating a broader scope of influence, with creating more access.Networking is a really interesting topic to explore because a lot of people  can feel lik...2024-01-1954 minBeing FreelanceBeing FreelancePR Lucy WernerFrom starting as a PR freelancer to accidentally heading a small agency, working with her husband and then transitioning back into solo freelancing, Lucy shares the challenges she's faced along the way - both professional and personal.As the creator of ‘Hype Yourself’, we hear how showing up daily even in her darkest days has built Lucy’s reputation. But maybe she wouldn’t quite do it all the same again. This episode is practical, fun, candid. And very much worth the hype.You'll find full show notes and transcript for this episode at beingfreelance.com...2023-12-0357 minEveryday EntrepreneurshipEveryday EntrepreneurshipScared to Stellar - Getting Visible OnlineIn today’s episode, we’re tackling the leap from feeling intimidated about posting online to embracing it with excitement and confidence. I’ll share how to shift your mindset and give you seven easy tips to boost your online visibility. From making introductions to riding the wave of current trends, these strategies are all about letting your unique voice shine. Tune in to transform your online presence!Here are the highlights:(2:08) Using visibility and mindset for entrepreneurs. (5:43) Building online visibility through personal branding.(9:57) Online visibi...2023-11-1418 minFrom Inside the HiveFrom Inside the HiveSteph Caswell... Conversations From Inside the HiveSteph Caswell is an author, writing coach and developmental editor. She supports female entrepreneurs to write unforgettable books that enhance their profiles, showcase their expertise, and elevate their businesses to the next level. She has written six books, the latest of which was a finalist in the 2023 Business Book Awards, and is the host of the Creating Happy Writers podcast. She is also, like me, a self-confessed stationery lover! Here we explore the brave choice that led Steph to a career in writing and supporting other budding writers, how the shitty first draft is...2023-10-1354 minFrom Inside the HiveFrom Inside the HiveLucy Werner... Conversations From Inside the HiveLucy Werner is an author, PR expert, teacher and all round energy radiator! I was lucky enough to have a mentoring session with Lucy shortly before the summer (when she headed off on maternity leave) and I was buzzing after speaking to her. I needed to bring some of that energy to you. Here we talk about making brave choices, how we can hype ourselves, what Lucy and Colin Firth have in common and why we should all be making our children embrace improv! It's a conversation of sheer joy. 2023-09-1546 minThe Podcast for Social ResearchThe Podcast for Social ResearchPodcast for Social Research, Episode 62: On Weak Writing—Lucy Ives's "Life Is Everywhere" In this episode of the podcast, recorded live at BISR Central as part of our Occasional Evenings series, writer and critic Lucy Ives joins BISR’s Rebecca Ariel Porte, Lauren K. Wolfe, and special guest Sonia Werner for a reading and discussion of Lucy’s latest novel Life Is Everywhere (Graywolf Press, 2022)—an enormously capacious and, perhaps counterintuitively, characteristically “weak” novel. Starting with the question, implicit in Life Is Everywhere, as to what the novel can possibly contain (bodies and feelings? institutions and systems? historical events? speculative counterfactuals? emails and utility bills?), their conversation touches on genre—is it an organizin...2023-04-131h 29Brand TherapyBrand Therapy184. How do you generate publicity for your personal brand? (f. Lucy Werner)How can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once and for all.2023-03-1629 minThis Can\'t Be That HardThis Can't Be That Hard201: Seeing The Light with Caro Cuinet-WellingsIf you've ever heard of the 100 Days of Light Challenge, then you know today's guest, Caro Cuinet Wellings. Caro started this challenge 7 years ago, and in that time, it has become a worldwide phenomenon. Caro's a source of constant inspiration to me as both an artist and a businesswoman, and I think the artist in you is going to sincerely enjoy this conversation about photography, art, publishing, and the human connection we find across continents and languages while pursuing similar goals. Links: Listen to TCBTH's first episode with Caro  (#27 - Fixed vs. Growth Mindset)Foll...2023-02-2840 minThe Resilient Retail Game PlanThe Resilient Retail Game Plan134 | “Tame Your Tiger: How To Stop Your Product Business Eating You Alive”My first book, “Tame Your Tiger: How to stop your product business eating you alive“ was finally released this week and I couldn’t be more excited to share it with you! To really celebrate this momentous occasion, I’ve decided to spend this episode of The Resilient Retail Game Plan sharing an in-depth, behind-the-scenes look into the book, where I’ll discuss my writing process, who the book’s for and why I wrote it, as well as the key learnings and takeaways small businesses can hope to find within its pages. But today’s podcast come...2023-02-2335 minNot Too Busy To WriteNot Too Busy To WriteLucy Werner on how to promote your bookLucy Werner is a PR expert and founder of The Wern, an agency specialising in PR and branding for creative small businesses. Lucy is not only an expert at book PR but also a published author herself and in this episode Lucy shares what she has learned about book PR and marketing from both sides. From building your authority and your brand before you publish, to promoting a book that already exists in the world, Lucy is a goldmine of information on how best to spread the word and get people buying your books. Her...2023-02-081h 00The Futur with Chris DoThe Futur with Chris DoThe art of PR — with Lucy Werner Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody."This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself).Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to...2023-01-041h 05The Futur with Chris DoThe Futur with Chris Do222 - The art of PR — with Lucy WernerLucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and...2023-01-041h 05Making Good: Small Business PodcastMaking Good: Small Business Podcast146: How to Pitch Your Business for PR Opportunities with Lucy WernerToday, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more.____________________MAKING GOOD SHOWNOTES:https://maki...2022-11-221h 01Reinventing Customer ExperienceReinventing Customer ExperienceS2 Ep. 1 – Rosewood Hotel Group’s Lucy WernerOn this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with guest speaker Lucy Werner, SVP, Commercial at Rosewood Hotel Group. Lucy shares how Rosewood is transforming its operations using digital and data, delivering unique experiences in luxury hospitality, and navigating customer expectations across different regions. 2022-10-2620 minStart Scale SucceedStart Scale SucceedEpisode 67 - How to start launch & scale your product businessToday the tables are turned and I am the guest and my host is Vicki Weinburg. I was a guest on her podcast Bring Your Product Idea to Life and it was too juicy an episode not to share with you here. We chat about my top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. I share a range of excellent resources I know that you will want to investigate. Whether you are starting out, or looking to take the next step in your business, there are...2022-10-2037 minStarting the ConversationStarting the Conversation202 | Writing a book - the benefits, process and challenges with Lucy WernerThought about writing a book but not sure how it works? In this episode I sat down with double author Lucy Werner about the process, benefits and challenges involved in writing a book for your business. _____ AB | Website, Instagram, LinkedIn, TikTok Lucy | Website, Instagram Lucy's books - Hype Yourself, Brand Yourself2022-09-271h 02Bring Your Product Idea to LifeBring Your Product Idea to LifeHow to start, launch and scale your product business - with Nicole Higgins - The Retail CoachToday my guest on the podcast is Nicole Higgins. Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S,  Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach to help small businesses start and scale their product business and increase their sales and profits.Nicole reveals her top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. There is so m...2022-07-2241 minThe Resilient Retail Game PlanThe Resilient Retail Game Plan100 | The Resilient Retail Recap: Your Top Five InterviewsAfter almost exactly two years since it started and with over 53,000 downloads at the time of recording, I’m incredibly pleased to say that we’ve reached episode 100 of The Resilient Retail Game Plan. It’s been my pleasure and privilege to have had so many amazing guests join me on the podcast, and I’m deeply grateful for the time and expertise they’ve all shared, but this wouldn’t happen without you, the listeners, and I can’t thank you enough for tuning in, getting in touch and coming on this Resilient Retail journey with me. In...2022-06-3035 minHow to Take the LeadHow to Take the LeadThis is our Oscars momentWe just couldn’t resist sharing another bonus episode because we are so excited about our first series of How To Take The Lead. New episodes will be released every Thursday at 6am and you can listen/download on your favourite platform.We wanted to take the opportunity to share more about those who have inspired us along the way and to thank some of the most amazing cheerleaders and supporters.In this bonus episode you’ll hear more about the following fabulous podcast and book recommendations.Podcasts we love to listen to:Di...2022-06-2827 minMortgage InsiderMortgage InsiderBuilding your brandThe art of self-promotion can be a daunting prospect for many businesses and individuals. In this episode of the Mortgage Insider Podcast, business owner Stacey Campbell - Campbell & Horseman Mortgages - and Lucy Werner, founder of The Wern and author of the book Hype Yourself: A no-nonsense PR toolkit for small businesses outline their thoughts and experiences on a range of topics including PR, branding and social media for intermediary firms, new and old.  Hosted on Acast. See acast.com/privacy for more information.See omnystudio.com/listener for privacy information.2022-05-0316 minMaking Good: Small Business PodcastMaking Good: Small Business Podcast113: Hype Yourself by Lucy Werner (Making Good Book Club #5)Join me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/113JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/10...2022-04-1256 minInspiration from the CouchInspiration from the CouchEP 47: What's SoJamie, Avery, and Lucy are mixing things up for today’s episode! We start with a beautiful reading called What’s So by Werner Erhard. We then offer some journal prompts, and you can pause the podcast to reflect in the moment, or you can hold on to these prompts for later. Finally we discuss our experiences with the nuggets of wisdom from the reading. Feel free to get your journal and a pen ready, so you can take some notes along the way. Journal prompts:What strikes you about the What’s So reading? What interfe...2022-03-3127 minBrand Tuned - Rounded Business DesignBrand Tuned - Rounded Business DesignLucy Werner - Strategy For Creating HypeLucy Werner, author of the books Hype Yourself and Brand Yourself, and founder of The Wern, a PR & design consultancy for startups has over 17-years of PR experience. She is  focused on teaching early stage businesses how to do their own publicity without spending a fortune. In this episode, Lucy shares valuable tips on how to develop a strategy for creating hype in line with your brand strategy to promote what you are doing so you make maximum impact. She also shares steps towards building a brand strategy based around your values.  We discuss:Strategies for cre...2022-02-0436 minBadass Basic BitchBadass Basic BitchHype Yourself with PR Expert Lucy WernerLucy Werner is the founder of The Wern, a PR, brand strategy, and graphic design consultancy based in London. Lucy specializes in creating affordable DIY packages for small business owners. Lucy’s no run-of-the-mill PR pro. She’s such an expert in her field, she wrote the book on it—literally. Her two books, Brand Yourself and Hype Yourself have helped to educate thousands with no-nonsense insider tips and strategies aimed at empowering small businesses. Lucy also has taught hundreds of entrepreneurs through workshops and talks for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL. List...2021-11-2346 minHave You Got 5 Minutes?Have You Got 5 Minutes?Rebecca‘s Best Bits of Season 2This is a special bonus episode that features Rebecca’s best bits of season 2.  The list of episodes that the clips are taken from    Personal Success and Hyping Yourself with Lucy Werner https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882   Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo Olow https://podcasts.apple.com/gb/podcast/am-i-stuck-in-a-rut-or-is-it-pandemic-fatigue/id1550599535?i=1000532454752    Telling the Story of Women’s Sport with Sue Anstiss https://podcasts.app...2021-11-1113 minHave You Got 5 Minutes?Have You Got 5 Minutes?Rebecca‘s Best Bits of Season 2This is a special bonus episode that features Rebecca’s best bits of season 2.  The list of episodes that the clips are taken from    Personal Success and Hyping Yourself with Lucy Werner https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882   Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo Olow https://podcasts.apple.com/gb/podcast/am-i-stuck-in-a-rut-or-is-it-pandemic-fatigue/id1550599535?i=1000532454752    Telling the Story of Women’s Sport with Sue Anstiss https://podcasts.app...2021-11-1113 minParents Who ThinkParents Who ThinkNo-Nonsense PR tips for Busy Entrepreneurs - Lucy Werner - SUNDAY SUPPLEMENTVisibility in your business feel like an uphill battle even though you know getting noticed is a must have? PR guru and strategy ninja, Lucy Werner joins me to bring her no nonsense PR goldmine tips and lowdown. Self promotion doesn’t have to be perfect, but it needs to be real and Lucy shares how.  As founder of The Wern, a consultancy for publicity & design, Lucy has 17 years of publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She’s wri...2021-10-2445 minHustle Up PodcastHustle Up PodcastHustle Up Podcast - Episode 8 - Albert Azis-Clauson (UnderPinned)I chatted with Albert Azis-Clauson, the CEO of UnderPinned, a platform that helps support freelancers to build their businesses.We talked about his journey from the world of dance at the Royal Ballet School to mainstream education and then to University, raising £1m for his business within a year of graduating.Albert, who has tried his hand at every sport played in a world-record charity rugby game which lasted more than 30 hours for the School of Hard Knocks charity.He is an ally to the LGBTQIA+ community and featured in a popular campaign o...2021-10-101h 04Creative RebelsCreative RebelsBrand Yourself with Lucy Werner & Hadrien ChateletIn this Episode we talk to Lucy Werner & Hadrien Chatelet about how to brand yourself as a creative and their new book 'Brand Yourself' Get full access to Creative Rebels at creativerebels.substack.com/subscribe2021-09-071h 08The Resilient Retail Game PlanThe Resilient Retail Game Plan56 | 5 Books That Have Made An Impact On Me And My BusinessIn my first solo episode in three and a half months and as a break from my Xmas content, I thought I’d spend this podcast sharing with you the five books that have made an impact on me and my business. You can always find me reading, I mostly have my head buried in novels, but when I started The Resilient Retail Club digging into business books keep me focused and helped me absorb info that has helped me work more productively and effectively. First up is “Profit First” by Michael Michalowicz where he ultimately discusses why ta...2021-08-2624 minBuilding your BrandBuilding your BrandLearning to Hype Yourself with Lucy WernerIn this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. In this episode we talk about:  How to think of your business as...2021-08-2355 min