Shows
No Hacks: The Mindset Behind Digital Optimization and Growth[S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas VermeerWhat does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present.In this episode you’ll hear:“RIP Google SERPs?”. Lukas explains why he’s stopped opening SERPs and lets ChatGPT do the leg-work instead, and what that means for SEO as a profession. Therapy by chatbot. A frank debate on th...2025-07-0242 min
From A to BThe Impact Leadership Has In The Growth of Experimentation ft. Lukas VermeerWhat REALLY is the impact of leadership in growing an experimentation? And is "stable leadership" something which may actually be messing up your ability to grow your program?This was something I wanted to enlist the thoughts from the "Taco King" himself, Lukas Vermeer. We went into some great thoughts and conversations around building trust, being perceived as a credible person to help you grow your experimentation program, and other important things related to leadership and experimentation. We got into: - How Lukas REALLY built anti-fragile experimentation...2025-04-0957 min
growth-minded SUPERHEROESExperimentation Myths, Failures, and Wins: A Deep Dive with Lukas VermeerIn this thought-provoking episode, we welcome Lukas Vermeer, a renowned expert in experimentation and former experimentation lead at Booking.com, to discuss the transformative power of data-driven decision-making.
Lukas dives deep into the challenges, misconceptions, and incredible potential of building an experimentation-driven culture within organizations.
Here's what you'll learn when listening to this episode:
Balancing Humility and Curiosity: Why intellectual honesty and curiosity are critical traits for leaders driving experimentation
From Gut Feelings to Data-Driven Decisions: How to pitch experimentation to C-level executives and secure their buy-in effectively
Start Small, Scale Strategically: Practical advice...2024-12-0354 min
Experiment Nation: The PodcastS4E27 - Leadership buy-in is essential with Lukas VermeerExperimentation is a journey, not a destination. Don’t expect to build a culture of experimentation overnight.
Cross-functional teams are critical. Breaking down silos and bringing together engineers, product managers, and designers will create a unified vision and drive faster iteration.
Leadership buy-in is essential. A top-down approach to embedding experimentation ensures everyone is on board and resources are allocated strategically.
Don’t underestimate the importance of organizational rhythms. Establish clear processes and structures to ensure smooth collaboration and avoid friction.
Embrace the growing pains. Change is rarely easy. Be prepared for challenges and celebrate milestones along the way.2024-09-1334 min
The Learners PodcastUXRConf 2021 - Molly Stevens and Lukas Vermeer - Power of Partnership: Research and Experimentation FTWOne major critique of UX Research is that it's often "too obscure" to tie new insights back to the bottom line. How do qualitative insights translate into more growth or revenue for the company?Molly and Lukas lead the research and experimentation teams at Booking.com, and they're here to share with you how they join forces to measure the impact of key qualitative learnings the research team uncovers.2024-09-0630 min
No Hacks: The Mindset Behind Digital Optimization and GrowthEmpowered Teams Model in Experimentation with Lukas VermeerWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from...2024-06-0932 min
CRO.CAFE Deutsch#39 Unternehmenskultur als Erfolgsfaktor - mit Niklas Bräutigam Co-Founder von Conversion StashDie Unternehmenskultur spielt eine entscheidende Rolle und hat großen Einfluss auf die Effektivität eines CRO-Programms. Niklas Bräutigam, Co-Founder von Conversion Stash und Digital CRO Manager bei C&A, teilt in der heutigen Folge, wie die Unternehmenskultur den Erfolg von Optimierungsprogrammen beeinflusst, was die wichtigsten Faktoren beim Testing sind und welche Tools dabei helfen können. Außerdem geht er genauer darauf ein, warum die Dokumentation so wichtig ist und was seine Top 3 Bücher,Blogs und Podcasts sind.Seine Empfehlungen:Das Buch: Trustworthy Online Controlled Experiments von Ron KohaviDas Buch: Experimentation Works von Stefan ThomkeDas Buch...2024-05-1526 min
Data HackersExperimentação e Teste A/B - Data Hackers Podcast 67Quanto mais varáveis você tem, maior é a complexibilidade para validar a confiança do teste A/B. Mas um dos desafios mais comuns é fazer com que um lado do seu experimento não interfira no outro.
Para abordar este assunto nós do Data Hackers — a maior comunidade de AI e Data Science do Brasil -, chamamos um dos maiores entusiasta de Produtos Data-Driven e Data Science, que nos últimos quinze anos, tem trabalhado para fechar o "Gap" entre Data Science, Ciência da Computação e o Management das empresas.
Conheç...2023-06-021h 02
Campus ClubCAMPUS CLUB | ALEXI SHELL*** INFOS ***
Inouïe du Printemps de Bourges 2023, Alexi Shell est DJ et Productrice de musique Techno, ambient et Hyperpop.
En orfèvre, elle soigne ses vois féériques et ses textures aquatiques qui invitent à partir à la recherche des sorcières marines, figures queer protectrices des marginalisé.es. Une plongée électronique comme espace de lutte faisant cohabiter chants de sirènes, nappes ambiantes et techno ravageuse.
Dans une esthétique rappelant l’hyperpop d’Arca ou de Caroline Polachek, Alexi Shell Navigue entre l’influence des Casual Gabberz, d’Eartheater mais encore de Malibu. Amoureuse d’Athènes...2023-05-151h 00
The Analytics Power Hour#216: Operationalizing a Culture of Experimentation with Lukas VermeerHow does one build a strong culture of experimentation at an organization (and what does that even mean)? One way is to spend a few years working at a company that already has such a culture… and then jump ship to another organization that is well on its way! That's (sort of) what our guest, Lukas Vermeer, did when he left booking.com to go to Vista. With Val Kroll guest-co-hosting, we dug into the challenges — organizational, educational, and mindset-al (?) — when it comes to having an organization successfully and appropriately integrate experimentation into their operational ways. For complete show notes...2023-04-0459 min
Experimentation MastersEP014 Lukas Vermeer - A Global Leader in Online ExperimentationSend us FeedbackLukas Vermeer is widely acknowledged as a global leader in the field of online experimentation. He is best known for his work establishing the world-leading experimentation program at Booking.com. Lukas is an expert at establishing and scaling experimentation and is currently the Director of Experimentation at Vista. ---Lukas has co-authored many influential academic papers on experimentation and is a highly sought-after conference speaker. He is an experimentation practitioner at heart, combining industry experience in A/B Testing and Data Science with a background in computing science and machine l...2023-02-091h 04
1000 Experiments ClubA Conversation with Lukas Vermeer of VistaAB Tasty's VP Marketing Marylin Montoya sits down with Lukas Vermeer of Vista, a design and marketing company. When it comes to kickstarting experimentation within an organization, Lukas Vermeer recommends starting small and (keeping it) simple.
2021-12-0756 min
Tiny DevOpsLukas Vermeer — Can small companies do effective A/B testing?In this episode I speak with Lukas Vermeer, former head of experimentation at Booking.com, and currently working with Vista. He answers the question of whether A/B testing makes sense in small companies and startups, and with small numbers of customers. We also discuss the broader topic of experimentation in general, and applying the scientific method to business development.ResourcesDutch TV interview with Edsger Dijkstra in which he expounds his theory on software versionsEdmond Halley on WikipediaBook: Experimentation Works: The Surprising Power of Business Experiments by Stefan H. ThomkeB...2021-10-2828 min
Notizen aus der ProvinzHeilige Hallen, Heilige HäuserAn diesem Montag dreht sich die Episode um das Gute, Schöne, Wahre. Es geht um die neue Vermeer-Ausstellung in Dresden und darum, dass Angela Merkel sie eröffnet hat und ausgerechnet einmal nicht bzw. kaum beschimpft wurde. Außerdem sprechen Cornelius und Lukas über leere Kirchen in Brandenburg und über Sinn und Unsinn, diese zu erhalten. Am Ende staunten beide nicht schlecht über russische Wahlkampftaktiken. Irre, was so alles möglich ist. Hosted on Acast. See acast.com/privacy for more information.2021-09-1334 min
The Diggintravel PodcastHow Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]In this special episode, I talked to Lukas Vermeer, Director of Experimentation at Booking.com.
We talked about how travel digital giants like Booking.com use experimentation to build great travel digital products.
What can you learn from this podcast:
- How Booking.com is organized and how they changed as they scaled up experimentation
- What kind of experiments you should run and in what cases
- How to integrate experimentation and user research
- What kind of metrics to use
- W...2021-03-1848 min
CRO.CAFE EnglishDatascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)Guest 1: Emily Robinson URL: https://www.cro.cafe/guest/emily-robinson | Guest 2: Lukas Vermeer URL: https://www.cro.cafe/guest/lukas-vermeer 2020-07-2430 min