Shows
AI SEO & Business Automation PodcastSplit Testing SEO Strategies That Work | James Dooley & ExpertsJames Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss SEO testing, split testing and why research and development is critical for staying ahead in modern search algorithms. The discussion covers private SEO testing groups, Google algorithm behaviour, split test experiments, transactional page optimisation, schema testing, AI visibility, task fulfilment, local SEO, structured data and search intent optimisation.The group explains how testing different SEO strategies across industries and countries helps uncover what is genuinely working in today's algorithms rather than relying on outdated conference advice. Topics include subdomain geo-targeting, schema-driven snippets, SERP...
2026-05-1220 min
AI SEO & Business Automation PodcastWinning AI SEO Tactics for 2026 | James Dooley & ExpertsJames Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss AI SEO strategies that are working in 2026 for improving visibility across ChatGPT, Claude, Gemini, Perplexity and AI overviews. The conversation covers GEO, AI SEO, brand visibility, off-page consensus, listicles, comparison pages, press releases, podcasts, case studies and data-rich content. They explain why brands need wider digital footprints because LLMs use third-party sources, brand mentions and entity signals to understand who a company is and what it does. The group also discusses how strong organic rankings support AI visibility, why brand signals matter, and how social media repurposing can drive...
2026-05-1220 min
Online Reputation Management PodcastHow to Own Your Business Brand SERP | James Dooley & ExpertsJames Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP control are essential in 2026. The conversation explains how corporate brands can improve online reputation, increase trust, influence AI search results and control the narrative around their name. The group covers brand search results, reviews, testimonials, case studies, PR, podcast appearances, awards, autosuggest control and online reputation management. They explain why businesses need to respond to complaints, promote positive proof and avoid relying on reactive reputation repair. The discussion also explores how AI overviews and LLM citations can push users into branded searches, making...
2026-05-1217 min
Online Reputation Management PodcastPersonal Brand SEO Strategies for 2026 | James Dooley PanelJames Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation matters more in the AI era. The conversation covers brand SERP optimisation, knowledge panels, schema, video content, podcasts, social media, personal websites, awards, credentials and entity hubs. They explain why professionals need to control their online narrative because clients, investors, staff and prospects often search a person before making decisions. The discussion also covers brand protection, Google trust signals, multimodal content, Credly, Wikidata, Crunchbase, RSS syndication and short-form video platforms like TikTok and Instagram. The podcast shows how personal branding...
2026-05-1220 min
James Dooley PodcastBusiness Branding 2026 - Control Your Brand SERP (James ft Paul Truscott, Luke Bastin & Mike Lovatt)James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP management matter in 2026. The conversation explains how a corporate brand search result acts as a digital shopfront because prospects, AI users and referral leads often Google a business before making a decision. They cover online reputation management, branded search results, AI overviews, LLM citations, testimonials, reviews, press mentions, case studies, autosuggest control and customer trust signals. The discussion also explains how businesses can suppress negative articles through stronger positive content and better authority signals. They highlight why brands should respond to reviews, fix...
2026-05-1217 min
James Dooley PodcastPersonal Branding 2026 - Control Your Brand SERP (James ft Paul Truscott, Luke Bastin & Mike Lovatt)James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation now matters more in the AI era. The conversation covers brand SERP optimisation, knowledge panels, schema, video content, podcasts, social media, entity hubs, awards, credentials and online reputation management. They explain how a strong personal brand builds trust, improves business valuation, attracts better staff, creates investment opportunities and helps protect against negative search results. The discussion also explores how multimodal content across blogs, video, audio, social profiles and seed platforms strengthens personal brand authority. Mike, Paul and Luke share practical...
2026-05-1220 min
James Dooley PodcastSEO Testing | R&D Split Testing Experiments (James ft Paul Truscott, Luke Bastin & Mike Lovatt)James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why SEO testing, R&D and split testing are essential for staying ahead in modern search. The conversation covers private SEO testing groups, Google algorithm experiments, subdomain localisation, hreflang, transactional page structure, task fulfilment, SERP filter chips, schema testing and LLM visibility. Mike explains how country-specific subdomains performed differently across English and Spanish markets. Paul discusses local SEO, Google Business Profiles and structuring pages around buying intent. Luke shares how schema can influence snippets and AI visibility through search engine results. The group also explains why conferences and courses...
2026-05-1220 min
Fatrank PodcastBusiness Branding 2026: Control Your SERP | James Dooley Interviews PanelJames Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and online reputation management matter in 2026. The conversation explains how a positive brand SERP builds trust because prospects often search a company before buying, especially after seeing AI citations, word-of-mouth referrals or online recommendations. They cover corporate brand visibility, review management, testimonials, case studies, PR placements, podcast interviews, autosuggest control and LLM brand perception. The discussion also explains how negative search results can be suppressed through stronger positive content, higher authority mentions and proactive reputation building. The group highlights why businesses must understand their ideal customer...
2026-05-1217 min
Fatrank PodcastPersonal Branding 2026: Control Your SERP | James Dooley Interviews PanelJames Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and why reputation matters more in the AI era. The conversation explains how a strong personal brand improves trust, supports brand SERP control, protects reputation and creates more business opportunities. They cover video content, podcast appearances, social media, schema, knowledge panels, Credly badges, Wikidata, entity hubs, personal websites, professional email addresses and online reputation management. The group also explains why multimodal content helps search engines and users understand who someone is, what they do and why they can be trusted. This podcast is aimed at...
2026-05-1220 min
Fatrank PodcastSEO Testing and R&D Split Experiments | James Dooley Interviews PanelJames Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss the importance of SEO testing, split testing and research and development in modern search marketing. The conversation explains why private SEO testing groups often uncover more valuable ranking insights than public conferences or outdated SEO courses. They cover Google algorithm testing, subdomain experiments, localisation strategies, schema testing, transactional page optimisation, user intent, LLM visibility and Google Business Profile ranking factors. The group also explains how data-backed SEO experiments help agencies gain stakeholder buy-in and improve client trust. Throughout the discussion, they share real examples of testing different ranking theories...
2026-05-1220 min
James Dooley PodcastAI SEO Strategies 2026 (James Dooley Chats With Paul Truscott, Luke Bastin & Mike Lovatt)James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss the AI SEO strategies driving visibility in ChatGPT, Gemini, Claude and Perplexity in 2026. The discussion covers GEO, AI visibility, LLM optimisation, off-page SEO, brand mentions, podcasts, comparison pages, press releases and structured data-backed content. The panel explains why traditional SEO rankings still matter for AI visibility and why businesses need strong brand signals across multiple platforms. They also break down how listicles, case studies, digital PR, podcasts and content repurposing help brands appear more frequently in AI-generated responses. The episode highlights the importance of entity...
2026-05-1220 min
James Dooley PodcastSemantic SEO for Local Rankings (James Dooley ft Paul Truscott, Luke Bastin & Mike Lovatt)James Dooley speaks with Mike Lovatt, Paul Troscott and Luke Baston about semantic SEO strategies for local SEO. The discussion explains why local sites need tighter site focus, controlled site radius and deeper topical relevance because broad informational content can dilute transactional rankings. The guests cover cosine similarity, BM25, TF-IDF, entity targeting, hyponyms, commercial attributes, geo-contextual content and hyper-specific local information. They also explain why blog-heavy topical maps can make a service business look like an informational resource instead of a local provider. The conversation highlights practical methods for improving local SERPs, including geo-topical landing pages, Google Business Profile...
2026-05-1219 min
Fatrank PodcastHow to Beat Local Franchise Competitors with Smart SEO (James Dooley Chats With Luke Bastin)In this episode of the James Dooley Podcast, James Dooley sits down with franchise SEO specialist Luke Bastin to break down exactly how multi-location and franchise businesses can beat local competitors in crowded markets. They cover the real-world strategies that move the needle for franchise locations, including why proximity and dominance in a tight radius matters first, how to optimise Google Business Profile categories and opening hours consistency, and why relying on just a website + GBP leaves money on the table
2026-02-2613 min
Fatrank PodcastFix WEAK Franchise SEO with These Expert Tips (James Dooley Chats With Luke Bastin) In this episode of the James Dooley Podcast, James Dooley sits down with Luke Bastin, a franchise SEO specialist known for fixing underperforming multi-location websites and turning messy setups into scalable growth engines. Luke breaks down the most common issues he sees across large franchise brands — from duplicated and unnecessary service pages, to overly-templated location content that ignores real-world local nuance.
2026-02-2614 min
Fatrank PodcastHow to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) In this episode, James Dooley is joined by franchise and local SEO specialist Luke Bastin for a deep dive into how multi-location businesses can scale their search visibility and generate leads consistently. Luke explains why franchise SEO is more complex than traditional SEO, covering the importance of Google Business Profiles, entity recognition, and properly separating corporate brands from individual location entities. They discuss the pros and cons of subdomains versus subfolders, hybrid domain setups, and how to manage risk when multiple agencies or franchise owners control different locations.
2026-02-2614 min
James Dooley PodcastFranchise SEO Strategies That Scale Multi Location Brands Fast (James Dooley Interviews Luke Bastin)James Dooley speaks with Luke Baston about how franchise and multi location businesses can scale SEO quickly and safely. James Dooley hosts the discussion and Luke Baston explains why franchise SEO requires different strategies to e-commerce and SaaS, because each location operates as a separate local entity under a corporate brand. The episode covers Google Business Profile optimisation, branded entity consolidation, subfolders versus subdomains, internal linking for location pages, and off page SEO for franchise locations. Luke Baston also explains how risk management, operational flexibility, and entity relationships affect scaling rankings across multiple territories.
2026-01-2814 min
James Dooley PodcastFranchise SEO Guide To Dominating Local Territories In 2026 (James Dooley Interviews Luke Bastin)James Dooley speaks with Luke Baston about fixing weak SEO performance across franchise locations. James Dooley hosts the discussion and Luke Baston explains why many franchise websites fail due to technical issues, poor page structure, and incorrect local targeting. The episode covers common mistakes such as unnecessary duplicated pages, over templated content, and trying to rank too broadly too quickly with Google Business Profiles. Luke Baston also explains how franchises can strengthen location pages using real case studies, local proof, and data rich content that large language models trust. The conversation finishes with a practical breakdown of franchise technical...
2026-01-2814 min
James Dooley PodcastFranchise SEO - Luke Bastin Explains How To Beat Franchisee CompetitorsJames Dooley speaks with Luke Baston about how franchise businesses can beat local and national competitors in search. James Dooley hosts the discussion and Luke Baston explains how franchise SEO works at local level, because Google treats each location like a proximity based business. The episode covers dominating small geographic areas first, optimising Google Business Profiles, using correct categories and opening hours, and expanding beyond a single website. Luke Baston explains why franchises should use multiple assets such as secondary websites, videos, images, and comparison content, because broader SERP coverage increases visibility. The conversation also explores competitor analysis, information...
2026-01-2813 min
Carlton Landing Community Church SermonsA Father Had Two Sons: Luke 15The parable of the prodigal son is one of the greatest stories ever told. In the parable, a younger son takes half of his father's possessions and squanders them in the far country. When he returns, he expects to be taken in as a hired hand, but his father welcomes him back as a son. But this father had two sons, and each one serves as an example for us. One was lost near, one was lost far, but both were lost, and the father provided a way for both of them to be saved. What would they do...
2025-03-1736 min
Fantasy Hockey LifeFantasy Hockey Life Ep. 344 Nashville Predators with Bryan BastinBryan Bastin of On the Forecheck joins Victor and Jesse to talk Nashville Predators. They discuss pros Filip Forsberg, Gustav Nyquist, Ryan O'Reilly, Tommy Novak, Luke Evangelista, Philip Tomasino, Cody Glass, Roman Josi, Alex Carrier, Juuse Saros, Kevin Lankinen, Yaroslav Askarov, Steven Stamkos, Jon Marchessault and Brady Skjei. In-Goal Magazine's Cat Silverman joins in our Cat's Instincts segment to discuss Yaroslav Askarov, Gustavs Davis Grigals, and Ethan Haider. In the Dynasty Dig, Jesse and Victor go over top prospects Joakim Kemell, Matthew Wood, and Ryan Ufko with scouting reports from FHL Scouts William, Jeremy, and Patrick. We have X polls...
2024-07-141h 28Fantasy Hockey LifeEP 275 | Bryan Bastin on the Nashville PredatorsIn the pro preview, Bryan Bastin of On The Forecheck joins the show to talk about the Nashville Predators pros. Forwards: Filip Forsberg, Thomas Novak, Ryan O'Reilly, Luke Evangelista, Philip Tomasino, Juuso Parssinen, Gustav Nyquist, Yakov Trenin, and Colton Sissons Defensemen: Roman Josi, Tyson Barrie, and Ryan McDonough. Goalies: Juuse Saros and Kevin Lankinen. In Cat's Instincts, Cat Silverman joins the show to talk about Yaroslav Askarov and Ethan Haider. In the Dynasty Dig, Victor and FHL Scouts Tony, Brandon, and Jakob cover Ryan Ufko, Joakim Kemell, and Jack Matier. We have player comp polls from Mason Black (NHLRankKing). Our...
2023-07-261h 24
The Chase Thomas Podcast: A Tennessee Volunteers ShowJoakim Kemell To Milwaukee, Tommy Novak Is For Real & Debating Trading Juuse Saros l Local Hour l Preds Power HourChase Thomas is the Sports Renaissance Man, Atlanta Sports Guy & VFL. On today's program, Chase is joined by On The Forecheck's Bryan Bastin and Jeff Middleton, plus special guest Renegades of Puck's Charlie Saunier to talk about Joakim Kemell on his way to Milwaukee, Luke Evangelista hype, if the Preds should trade Juuse Saros in the next few seasons, Tommy Novak coming on strong, and the future of Hynes as the Nashville Predators head coach.Host: Chase ThomasGuests: Bryan Bastin, Jeff Middleton & Charlie Saunier Learn more about your ad choices. V...
2023-03-1858 minFantasy Hockey LifeEP 209 | Nashville Predators with Bryan BastinBryan Bastin of On the Forecheck (on SB Nation) comes to talk Nashville Predators. In the pro section, Victor and Jesse ask Bryan about Filip Forsberg, Matt Duchene, Mikael Granlund, Ryan Johansen, Tanner Jeannot, Nino Niederreiter, Philip Tomasino, Eeli Tolvanen, Cody Glass, Mark Jankowski, John Leonard, Roman Josi, Mattias Ekholm, Ryan McDonough, Alexandre Carrier, Dante Fabbro, Juuse Saros, Kevin Lankinen, and Connor Ingram. Dan Tiffany of Dobbert Prospects brings "Tiff's Takes" on the goalies (56:30). In the Dynasty Dig (1:08:30), Victor breaks down Yaroslav Askarov, Ryan Ufko, and Luke Evangelista with the help of reports from FHL Scouts Cam, Caleb, and Danick...
2022-07-311h 48
On The Forecheck: for Nashville Predators fansOn The Forecheck Podcast: 2020 Draft Results, Trades and BuyoutsHost Shaun Smith is joined first by Bryan Bastin. Bryan breaks down the Nashville Predators trade with the Minnesota Wild of Nick Bonino and picks for Luke Kunin and picks. Bryan goes on to explain the Predators buyout of Kyle Turris and how it impacts the team. Next up is Eric Dunay, who breaks down every draft pick made by the Predators, including when and where you may see each prospect at the professional level. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2020-10-091h 06