Shows
HUNGRY.The 11 BIGGEST Lessons from 4.5 Years Podcasting - Every Food & Drink Founder Should Have These Tattooed on Their ArmRiding Solo on el poddy this weekFancy riding shotgun?Simply shove my waffle in your ears.This week, I’ve picked 11 lessons from the 4 years of podcasting with INSANE GUESTSI’m referring to these DAILY. So hope they help you too.4.5 years of value, stuffed into 45 mins.Get ya chops round it asapLemme know if you like these, can do more. May do a sales one tooON THE MENU:1. THE SINGLE Biggest lesson from Luke Boase and...2025-01-2746 min
Taste RadioThe Keys To Building An Iconic Brand? A Bit Of ‘Luck’ & And A Long-Term Vision.Luke Boase launched Lucky Saint in 2018, but he says the brand’s potential for an iconic future has always been top of mind. As the leading dedicated non-alcoholic beer brand in the U.K., Lucky Saint is sold in over 10,000 points of distribution in the country, including more than 1,000 pubs and restaurants. That number includes its own bar in London, aptly named The Lucky Saint, which operates at the base of a building that also houses the company’s office. Last year, the company raised a £10m Series A round that included funding from VC firm JamJar Inves...2024-11-1929 min
Low, Light and Alcohol-Free CommunityWhat barriers are hindering the wider adoption of low and alcohol-free options?Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond?With Luke Boase from Lucky Saint, Chris Becker from Better Rhodes, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Jo Dring from Heineken.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The...2024-09-1946 min
Sober Curious, Mindful & Alcohol-Free Drinkers Podcast: Low No Drinker#29 The rise and rise of Mocktails with Pooja Sharma-JonesFREE COURSE: OVERCOMING THE HURDLESPooja Sharma-Jones is the dynamic Chief Marketing Officer for Mocktails, the leading RTD alcohol-free cocktail company in both the UK & the US. In this conversation, she takes us through her own incredible journey working for some of the most dynamic and influential F&B companies in the UK and how that path led to her embarking on an industry that she admits, at first, she wasn’t very sure of. From working with the innovative Luke Boase in the early days...2024-07-2854 min
IPA PodcastThe Effectiveness Files: Lucky SaintLuke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand.
They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.2024-07-2450 min
They Think It's All SoberHeroes Of The Zeroes: Luke Boase - The Lucky SaintFor those of you that are regular listeners, you’ll know that Jamie and Tom love seeing one thing more than anything - Lucky Saint on draft. This week on the podcast we have been blessed by the Lucky Saint himself, Luke Boase. Luke founded Lucky Saint in 2018 after becoming frustrated with the lack of quality UK alcohol-free beer. Skip forward to 2023, Lucky Saint now owns a pub, is stocked on draft in hundreds of pubs around the UK and is even Arsenal FC (boooo), non alcoholic beer of choice. Lucky Saint recently launched their new...2024-01-041h 04
Jazz ShapersLuke Boase: Founder of Lucky SaintJoining Elliot for the last Jazz Shapers of 2023 is Luke Boase, Founder of Lucky Saint, the alcohol-free beer brand. Luke tells his story of how, against the advice of many (and despite having no experience in the industry) he chased a dream to overcome the pre-conceptions of alcohol free lager, and build a better tasting, aspirational brand.2023-12-1729 min
Down To BusinessThe rise of non alcoholic beerJoining Bobby to chart the rise of non alcoholic beer was Lucky Saint founder Luke Boase and Quincey Fennelly MD of Wicklow Wolf Brewery.2023-09-0210 minDown To BusinessThe rise of non alcoholic beerJoining Bobby to chart the rise of non alcoholic beer was Lucky Saint founder Luke Boase and Quincey Fennelly MD of Wicklow Wolf Brewery.2023-09-0210 min
Uncensored CMOHow Lucky Saint created the non-alcoholic beer category - Luke Boase, FounderHow do you create a brand in a sub-category where only a handful of major brands operate a product line, from scratch, having never worked in the industry before? Well, Luke Boase did exactly that when he founded Lucky Saint, the worlds first alcohol free only brand. From finding a brewing partner to create an enjoyable alcohol free beer, raising money from investors to almost losing the business during COVID, this episode has it all.Timestamps:00:00 - Intro01:23 - Life before Lucky Saint for Luke06:02 - Coming up with the Lucky Saint idea2023-08-301h 03
The Club Soda podcastBeyond Booze: Luke Boase, Lucky SaintLucky Saint founder Luke Boase is our guest for episode 11 of Beyond Booze.Luke's journey to creating Lucky Saint started with two simple questions. How do you make a great-tasting alcohol-free beer? And how do you build a brand that will attract people? After two years of development, Lucky Saint launched in 2018.Luke's dogged determination to Lucky Saint has seen the brand's reputation grow. Unsatisfied with simply delivering their unfiltered lager in cans and bottles, Lucky Saint launched on draught in January 2020. And the company recently opened their very own pub, The Lucky Saint, in...2023-06-1355 minClub Soda Community PodcastBeyond Booze: Luke Boase, Lucky SaintLucky Saint founder Luke Boase is our guest for episode 11 of Beyond Booze.Luke's journey to creating Lucky Saint started with two simple questions. How do you make a great-tasting alcohol-free beer? And how do you build a brand that will attract people? After two years of development, Lucky Saint launched in 2018.Luke's dogged determination to Lucky Saint has seen the brand's reputation grow. Unsatisfied with simply delivering their unfiltered lager in cans and bottles, Lucky Saint launched on draught in January 2020. And the company recently opened their very own pub, The Lucky Saint, in...2023-06-1355 min
Sound Advice: Entrepreneurs UnfilteredLuke Boase: Turn your passion into profitFrom huddling in a fire escape, cold calling dismissive beer bosses, to creating a disruptive brand that lives up to it's name ‘Lucky’ Saint, this is Luke Boase’s epic story of perseverance, false starts and last-minute flights.2022-01-2335 min
The Zero Lemon PodcastEpisode 65 - Luke Boase: Lucky SaintI have been a huge fan of Lucky Saint for quite a while now and when I recently met Luke, I knew we should do a podcast together. In this episode, Luke and I chat all about how you make alcohol free beer, mental health and the incredible additional work Lucky Saint are doing in support of helping people with their mental health and the importance of conversation. I hope you enjoy, I thoroughly enjoyed our chat.
Luke has also very kindly offered anyone listening to this podcast, £10 off a box of 12 or more beers using the discount co...2022-01-141h 13
HUNGRY.How Lucky Saint Won Listings at Tesco, Sainsbury's, Dishoom & HONEST Burgers by a Values-Led Business - Luke Boase, Lucky Saint founderLucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!I’ve listened back to it THREE times and we’ve implemented loads of learnings at ManiLifeON THE MENU:* HOW VALUES GALVANISE A TEAM AND LAY THE...2021-11-291h 10
The Marketing HustleHow Lucky Saint landed 4 major retailers in just 6 weekswith Founder, Luke Boase
Lucky Saint are an alcohol free beer company, who were at the start of the low/ no revolution. Over the last year they have become HUGE & are icons in the marketing space for really owning the category.
This week I chatted to Luke Boase, Founder of Lucky Saint about how they break rules & honour tradition.2021-09-1627 min
The Scale Up PlaybookLuke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of their business"We only had three weeks of cash. And then we came out victorious. And we were the second biggest selling lager on Amazon only behind a 24 pack of Fosters. We pivoted the business. We went hard into DTC, and a few months later, we were in 1500 grocery stores," explains Lucky Saint MD Emma Heal of the brand's hectic experience of Lockdown. Along with Founder Luke Boase, the duo talk about how they produce an authentic pilsner without alcohol; how COVID has driven an increase in the so-called moderation trend towards no and low alcohol brands; before surprising us with a £10 o...2021-07-1135 min
Brand Growth HeroesLucky Saint: Changing the face of Alcohol Free Beer.Not happy with the alcohol free beers on the market, Luke Boase spent 741 days in research, travelled over 7,500 miles and brewed nearly 60,000 litres of beer before he came up with what he calls the definitive alcohol free lager, which he called Lucky Saint. The multi award winning 0.5% pilsner launched in the On-trade in October 2013... And after only a year, Lucky Saint. was listed in over 1500 venues, including over 30 Michelin star restaurants and casual dining institutions like Dish Room, the Ivy Collection and Honest Burgers. It was also the first alcohol free lager to launch on draught in January 2020 and 50 p...2021-01-0537 min
AF Beer ClubEpisode 1 - Lucky SaintFor the first episode, Luke Boase talks us through the history of Lucky Saint, starting back in 2016 through to now, where his beer is a regular fixture in shops, pubs and bars. This was recorded in early June for the Virtual AF Beer Festival. For more info: https://luckysaint.co/2020-08-1029 min
The Young Foodies Blue Plaster PodcastThe Lockdown Catch Up Episode Part 2 - Sainsbury's, Lucky Saint and Doisy & Dam.In the second of our ‘catch up’ episodes, Andy hears how the current world looks from the point of view of Luke Boase, founder of Lucky Saint and Rich Wilkinson, Co-Founder at Doisy & Dam.
We’re also fortunate to grab a few mins to gain a little insight into the life of a buyer right now, courtesy of Lauren Orchard, the cereal and preserves buyer at Sainsbury’s.
NB: All these episodes are obviously recorded remotely so the audio quality is a little mixed at times. 2020-04-3048 min
The Real PodcastOne to Another: Real Kombucha meets Lucky SaintTwo of the best new non-alcoholic brews on the block come together to discuss the way the non-drinking world is evolving. This edition of the Real Podcast finds Real Kombucha co-founder, Jon Wilks, chatting with Luke Boase, the founder of Lucky Saint Beer. 2019-07-1241 min
MarsfallFlood - S02E05Geoff and Wei help Melissa evacuate the colony during a heavy storm, and Faye finds a new home for all of the colonists.Episode Transcript*Content warnings listed below CREDITSJames Fouhey as Geoff ThomassenDan Lovley as ANDIStephanie Hsu as Wei HanMerissa Morin as FayeAba Woodruff as Melissa WalkerJordan Cobb as Erin DonnerMerissa Morin as Captain of the GuardHem Cleaveland as Doctor BurkhartWritten by Erik S...2019-03-1530 min
The Spectacular Marketing PodcastGoing alcohol-free, with Luke Boase from Lucky Saint‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously. We cover: The process of creating a low-alcohol beer What you drink if you’re not ‘drinking’? Going sober for a year People coming into the category for a positive reason Serving those who are moderating, as well as the pro-sober movement LINKS: Lucky Saint Mani...2019-01-0858 min